Getty Images/iStockphotoAll content marketing teams must master search engine optimization, so their organizations’ websites and related content show up in search results.When organizations don’t do proper SEO keyword research, their web content might never reach its...

Nikhil Lai, Principal Analyst Marketers spend hundreds of millions of dollars a year on paid search but only hundreds of thousands on SEO. Marketers know SEO isn’t thousands of times less valuable, but it can feel thousands of times harder to realize its...

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Abdul Latif Jameel Motors Toyota faced a different digital challenge in Saudi Arabia: while local consumers commonly searched for their vehicles using informal Arabic nicknames, the company’s official website couldn’t use these terms. This technical limitation created a gap in the...

Google updates event and recipe structured data  Search Engine Landsource

The 12 Best Surfer SEO Alternatives to Try in 2025  Exploding Topicssource

Canva acquires Sydney AI marketing tech startup MagicBrief  SmartCompanysource

Top 15 Keyword Research Tools for Better SEO  Exploding Topicssource

Start selling with Shopify todayStart your free trial with Shopify today—then use these resources to guide you through every step of the process.How does Shopify workMarketing strategies help businesses reach potential customers and turn them into repeat ones. Here’s how to create...

Google introduced “fan-out” search results in a March 2025 blog post announcing AI Mode, its expanded version of AI Overviews. The term is new, but the concept is not.Google’s algorithm has long moved beyond merely matching keywords. It now interprets what searchers...