Tag Archive for: #SEOROI

AI-Generated Content: Benefits – Zoom Bangla News

Imagine a world where writers never face burnout, marketers launch campaigns in minutes instead of weeks, and small businesses compete with industry giants on content quality. This isn’t science fiction—it’s happening right now through AI-generated content. From personalized shopping recommendations to breaking news summaries, artificial intelligence is reshaping how information reaches us. While debates about authenticity continue, the tangible benefits of AI content generation are already revolutionizing industries, democratizing creativity, and solving real-world problems at unprecedented speed.
The immediate advantages of AI-generated content extend far beyond simple automation. Consider that 64% of marketers using AI report increased efficiency in content production, according to a 2024 Semrush study. This efficiency translates to tangible business outcomes: faster campaign launches, consistent brand messaging across channels, and resources freed for strategic work. For e-commerce sites, AI dynamically generates thousands of unique product descriptions in minutes—something that previously took teams weeks. One fashion retailer saw a 30% reduction in bounce rates after implementing AI-generated descriptions that addressed specific customer search queries.
Crucially, AI excels at personalization—a key driver for modern engagement. Netflix’s recommendation engine (powered by AI) saves the platform $1 billion annually by reducing subscriber churn. Similarly, AI-generated email subject lines boosted open rates by 41% in HubSpot’s 2023 case studies. By analyzing user behavior, location, and past interactions, AI crafts content that resonates individually rather than broadcasting generic messages. This hyper-personalization builds deeper customer relationships while optimizing conversion funnels.
Unlike human teams constrained by bandwidth, AI scales effortlessly. Startups like Jasper and Copy.ai enable businesses to:
A travel agency client of mine generated 800 localized blog posts targeting niche destinations in 48 hours—a task impossible manually. Their organic traffic grew by 70% in three months, proving that scalability, when guided by human strategy, creates competitive advantages.
Traditional content creation involves heavy resource allocation: writers, editors, designers, and distribution specialists. AI slashes these costs dramatically. Forrester Research notes that companies using AI content tools reduce production expenses by 40–60% while doubling output. These savings can be redirected toward creative campaigns, market research, or customer experience enhancements.
While benefits are compelling, misuse of AI-generated content carries risks—from factual inaccuracies to brand reputation damage. The key lies in strategic implementation.
Google’s 2023 E-E-A-T guidelines explicitly reward content demonstrating “first-hand expertise.” This means AI drafts should always be:
The Associated Press uses AI to generate earnings reports but employs journalists to add context and analysis. This hybrid approach maintains trust while leveraging speed. As AI ethicist Dr. Alice Thorne states: “AI is your co-pilot, not your autopilot. Human oversight transforms useful content into invaluable content.”
Implement these safeguards to maintain standards:
A mid-sized publisher I advised reduced factual errors by 90% after introducing a three-step verification process involving AI-generated drafts, SME reviews, and legal vetting.
Emerging innovations are addressing current limitations. Google’s Gemini 1.5 processes 1 million tokens of context, enabling deeper topic understanding. Meanwhile, “AI watermarking” initiatives led by the Coalition for Content Provenance and Authenticity (C2PA) enhance transparency. Expect near-future advancements like:
Businesses that strategically adopt AI content tools today aren’t just saving time—they’re future-proofing their communication in an algorithm-driven world.
Q: Can AI-generated content rank well on Google?
A: Yes, when properly optimized. Google ranks content based on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), not creation methods. AI drafts require human enhancement: adding unique insights, verifying facts via authoritative sources like the FTC’s guidelines on AI, and ensuring depth. Properly optimized AI content often ranks equally with human-written pieces.
Q: What are the ethical concerns with AI content generation?
A: Key issues include plagiarism risks, factual inaccuracies, and disclosure transparency. Ethically, businesses should: 1) Disclose AI use where appropriate (e.g., academic/workforce applications) 2) Verify all claims against primary sources 3) Avoid generating sensitive content (medical/legal advice) without human oversight. The World Economic Forum’s AI ethics framework provides detailed guidance.
Q: How does AI content handle SEO optimization?
A: Modern AI tools integrate directly with SEO platforms. They analyze top-ranking content, suggest semantic keywords, and structure drafts with header hierarchies. However, humans should refine meta descriptions, internal linking (like connecting to related digital marketing trends), and user intent alignment. AI accelerates foundational work—strategic optimization remains human-driven.
Q: Will AI replace human content creators?
A: Unlikely. While AI handles repetitive tasks (product descriptions, data reports), humans excel at storytelling, emotional nuance, and original analysis. Demand for editors, prompt engineers, and AI-content strategists is surging. The future involves collaboration—AI as a productivity enhancer, not a replacement.
Q: Which industries benefit most from AI-generated content?
A: E-commerce (product catalogs), news organizations (financial/weather reports), customer service (chatbots), and digital marketing agencies lead adoption. Even healthcare uses AI for patient education materials, though with rigorous review. Industries relying on creativity or subjective analysis (e.g., poetry, investigative journalism) use it more selectively.
Q: How do I start implementing AI content generation?
A: Begin with low-risk applications: social media posts, SEO meta descriptions, or internal documentation. Use reputable platforms like Claude or ChatGPT Enterprise. Gradually expand as you develop quality control workflows. Always prioritize tools with transparency about their training data and limitations.
Disclaimer: This article discusses AI-generated content based on current industry practices. Results may vary depending on implementation. Always verify critical information with official sources and comply with local regulations. AI tools should augment human judgment, not replace professional expertise in sensitive domains.
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7 major AI updates this week — including one that could change search forever – Tom's Guide

7 major AI updates this week — including one that could change search forever  Tom’s Guide
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AI-powered content creation gives small businesses in the Middle East a voice – The Jerusalem Post

Copyright ©2025 Jpost Inc. All rights reserved

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Free Google Rank Checker: Find Your Top Ranking Keywords – Exploding Topics

Tools > Keyword Rank Checker Tool
Track your real rankings across 1B+ keywords. No estimates. Just live position data updated every 24 hours with traffic impact for each term.
Blog > Free Google Rank Checker: Find Your Top Ranking Keywords
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You can use the Google rank checker to find your top keywords driving the majority of traffic to your site.
This tool provides a basic ranking check for free. All you need to do is enter your domain, and it will show you the latest ranking data for your keywords on Google.
There are two types of analyses you can perform with this website rank checker:
With these insights, you can see what's exactly working for you and the discover new keyword opportunities that your competitors are capitalizing on. 
While signing up isn't needed, you can explore the data in greater detail for additional ranking keywords by creating a free Semrush account.
Did you know that if you’re not on the first page of Google, 99+% of searchers will never see your site?
To make sure you’re getting valuable traffic, you’ll want to check your position in Google’s search engine results pages (SERPs) and fight for a spot on the first page.
According to the latest SEO statistics, Google gets more than 90% of all search traffic.
Tools like ChatGPT don’t come close – at least, not yet.
And ranking on the first page is super important.
As a first step, I recommend checking your current positions using the tool at the top of this page. All SEO begins from 
How often should I check my rankings? As an SEO beginner, checking once a week is enough. This will allow you to review the overall trend without worrying about normal daily fluctuations.
First, scroll up to our free keyword rank checker at the top of this page.
Enter your website domain (or a competitor's domain) and click “View Rankings".
Review your results to see which SEO keywords are currently driving traffic to your site.
Google rank checker traffic results
These may not be the keywords you expected – but don’t panic.
Let’s run through the columns.
The Keyword column in the Google rank checker shows you the keywords that are driving the most traffic.
Our Google rank checker tool estimates the amount of traffic that each keyword is responsible for, which is displayed in the “Traffic %” column.
Here’s an example of a coffee retailer whose brand name drives more than 68% of its traffic.
This site also gets 1.1% from the commercial keyword “organic coffee”.
Google rank checker traffic results
Commercial keywords, like a brand name, satisfy searchers who are looking to research products. "Organic coffee" is also a commercial keyword since searchers tend to be looking for a product to buy.
Our free keyword checker doesn’t show you the search intent, but a free Semrush account will provide you that information, so it’s worth signing up to verify the intent.
The “Rank” column shows you the current ranking position in the Google results when someone searches for the keyword.
Remember: the vast majority of search engine traffic goes to positions 1-3. (That means the first, second, and third result, once you scroll past the ads and AI overviews in the search results.)
Keyword ranking in Google rank checker
If you see an arrow next to your ranking, it indicates that there has been a recent change. Green arrows show improvement in the keyword rank, and red arrows represent a decline.
Improved keyword rankings
What if rankings suddenly drop? If you see a red arrow, it indicates your rankings dropped on Google. Don't panic! Remember that Google’s systems constantly make small adjustments to rankings.
Your site could move up and down from one day to the next, based on things like how people are engaging with your site.
That’s why there’s no need to check your rankings every day in most cases.
Seeing a consistent fall in your position? If the drop is significant, and gets worse over a few weeks:
Semrush Sensor
SEO isn’t an exact science. There are a ton of moving parts. The trick is to understand why the drop happened so you can course-correct.
“Volume” is a measure of how many times a keyword is searched for in an average month.
Keyword volume in Google rank checker
Keep in mind that search volume is an estimated value. (I’ve targeted keywords with a volume of “0” and still generated traffic that converted well.)
You can get more clues from the “Search Trend” charts at the end of each row. These charts show you how the volume is changing – super helpful when tracking seasonal keywords and trending topics.
These two metrics indicate how much competition you have.
First, “KD %” stands for keyword difficulty percentage. This metric is most useful for small sites that are still building organic traffic (which means traffic from Google and other search engines).
While starting SEO as a beginner, it’s usually best to focus on low difficulty keywords.
Low difficulty and high volume is the ideal combination.
Guide to keyword difficulty scores
It can be difficult to find keywords with those characteristics. They are out there, though, and you can use this free keyword difficulty checker to find them.
Moving on, “CPC” stands for cost-per-click. It’s a metric most used in search engine marketing.
The cost-per-click is the amount you would have to pay for a click if you ran ads for that keyword. (The more people are competing for it, the higher the cost.)
While CPC isn’t an SEO metric, it can be handy to know which keywords are attracting the highest bids. This indicates there are brands competing for the traffic from that keyword and consider it to be worth paying for.
Number of results is a simple metric that shows you how many results show in Google’s results when you search for the keyword.
Take this with a pinch of salt!
Semrush is very accurate overall, but the number of websites, web pages, and domains is constantly changing. The number of results column just gives you a general idea of what you’re up against.
Explore competitors’ website traffic stats, discover growth points, and expand your market share.
The primary goal of all SEO is to rank as high as possible on Google. This is what gets you 
Before you can rank higher on Google, you need to decide the specific keywords to target. The first step is getting into the head of a customer and ‘speaking their language’.
What would your ideal customer search for if they needed your services?
If you’re stuck, there is an easy way to take a shortcut.
Use the rank checker (top of this page) to check a competing website. See what they rank for.
That can kick-start your brainstorming process.
The actual keyword itself isn’t the only factor. If you’re a beginner in SEO, it’s best to target keywords with lower difficulty first.
For example, specific phrases like "affordable plumber in Chicago" are easier to rank for and more targeted than just "plumber".
Google wants to show users the most helpful content.
Professionals who write and edit a ton of content (like me) hear this phrase all the time. But what does ‘helpful’ actually mean?
Google has a set of standards for its quality for reviewers to follow when assigning a Page Quality (PQ) rating. It’s called the Quality Rater’s Guidelines. And it reveals precisely what Google is looking for in a high quality web page.
The QRG says:
“High quality main content should be satisfying for people visiting the page. High quality main content shows evidence of effort, originality, talent, or skill. For informational pages, High quality main content must be accurate and consistent with well-established expert consensus when such consensus exists.”
So it’s clear that you need to:
The guidelines also state that you should not rely heavily on AI-generated content as a fast way to produce large amounts of content. It might indicate a lack of effort. The QRG says:
“The Lowest rating applies if all or almost all of the main content on the page (including text, images, audio, videos, etc) is copied, paraphrased, embedded, auto or AI generated, or reposted from other sources with little to no effort, little to no originality, and little to no added value for visitors to the website.”
Google also wants to see that your business is directly connected to the type of content that you create. Writing content around a specific topic, or niche, is called building topical authority.
And to demonstrate that your business knows its stuff, you’ll need to show evidence of EEAT.
EEAT stands for expertise, experience, authoritativeness, and trust. Google has created a diagram to explain how trust is supported by the other three factors.
QRG diagram showing EEAT
If your content creators are experienced, have known qualifications, or can prove their expertise in another way, people will trust what they say.
For example, a nutritionist who writes about fitness topics is likely to be considered a trusted source of information about supplements.
It would be great if you could write interesting content and instantly achieve a great ranking position.
But quality is not enough on its own.
Once you have good content, make sure Google can understand it. Optimization is the final step in the process.
Content optimization is a big topic. These are just the basics. We’ve got more tips in this guide to improving on page SEO.
Once you’re happy that you’ve optimized your content, go ahead and publish it.
How long does it take to rank on Google? For new websites, it typically takes 3-6 months to start ranking for less competitive keywords. For more competitive terms, it can take 12+ months of consistent effort to achieve a good keyword ranking position.
Content that's outdated loses rankings over time.
There can be many reasons for this, and I touched on some earlier:
To combat this, you can:
Content updates should be part of your SEO maintenance strategy. For more information, you can check out our guide to content audits, which includes a free template.
While I don't recommend checking your rankings every day, you still need to keep a pulse on your search presence to make sure you're able to act fast if your keywords start dropping.
At the same time, rank tracking helps you stay informed about the keywords that are rising on Google for you, so you know exactly what's working and what isn't. 
But rank tracking is continuous process. As a result, it's beyond the scope of free tools that can only perform a basic rank check for your domain when prompted.
Instead, you'll for long-term SEO planning, you need paid tools to monitor your search performance.
The Semrush Position Tracking tool is perfect for this. It tracks your positions on Google comprehensively.
keyword-position-tracking-exploding-topics-positive-negative-impact-keywords-min.webp
In addition to positions, Semrush also gives you a clear picture about the SERP features like AI Overviews and featured snippets that you're currently occupying. 
You can also track your rankings in Google AI Mode and AI tools like ChatGPT. 
keyword-position-tracking-exploding-topics-serp-features-min.webp
With automatic tracking across the board, I find that it greatly enhances my ability to spot underperforming keywords that I can boost back to the top with a careful content update.
At the same time, I can find my best keywords and optimize them for conversions.
The pages with the highest visibility give you the best chance for converting that traffic into paying customers, so don't hesitate to experiment with adding conversion elements.
Hopefully, you’ve learned how our Google rank checker can help you to get more traffic to your site, so let’s clear up a few questions before I wrap up.
No, you don’t need to pay to rank on Google. You can pay for Google Ads; they appear at the top of results. But organic rankings come from creating helpful content and following a good SEO strategy.
Fortunately, there are a ton. Here are some I recommend you start with:
That said, don’t sign up for a bunch of tools that will overwhelm you. Remember these key SEO tips:
From here, I recommend these additional SEO resources for beginners who want to rank on Google:
Use real-time topic data to create content that resonates and brings results.
Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Use real-time topic data to create content that resonates and brings results.
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Written By
Claire Broadley
Freelance Content Editor
Claire Broadley is the Lead Editor at Exploding Topics, where she oversees editorial workflows, SEO strategy, and content quality…. Read more
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SEO vs GEO vs AEO: Search Optimization Types, Differences & Examples – USA Today

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London, England / Syndication Cloud / July 07, 2025 / DigitalBiz Limited

The search landscape is going through its biggest transformation since Google became dominant. AI-powered search engines are changing how digital discovery works, creating both challenges and opportunities for businesses. DigitalBiz Limited has been closely tracking these changes, helping organizations adjust their strategies to stay visible in this new environment.
In the US alone, about 13 million consumers (10% of users) now depend on generative search platforms like ChatGPT, Google Gemini, and Microsoft Copilot for information. Experts predict this number will increase to 90 million users by 2027. This quick adoption is forcing businesses to rethink their approach to search visibility.
The question isn’t whether to adapt but how quickly you can combine traditional SEO with emerging GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies – which is becoming necessary for maintaining and growing your digital presence.
Despite major changes in search, several traditional SEO tactics remain vital. High-quality content addressing user needs continues to form the foundation of any successful search strategy. Authoritative backlinks still signal credibility to both traditional search engines and AI platforms. Technical SEO elements like site speed, mobile optimization, and proper HTML structure remain crucial for ensuring content can be properly indexed and understood.
These fundamentals matter because AI search engines primarily source their information from content that already ranks well in conventional search results. Neglecting traditional SEO can harm your visibility across all search platforms.
While the foundation remains important, many traditional SEO tactics are losing effectiveness or becoming actively harmful. Keyword stuffing and other manipulation techniques no longer fool sophisticated algorithms. Generic link building through directories and other low-quality sources can trigger penalties rather than ranking improvements.
Over-reliance on exact match domains and technical manipulation without substantive content quality improvements will yield diminishing returns. The focus has shifted from gaming the system to genuinely serving user needs with authoritative, well-structured information.
The traditional goal of SEO—achieving top rankings in search results—is no longer sufficient. With AI-generated summaries and direct answers increasingly prominent in search interfaces, users may get the information they need without ever clicking through to a website.
This zero-click trend means businesses must adapt their metrics of success beyond simple ranking positions and traffic. Visibility, brand recognition, and being cited as an authoritative source by AI platforms have become equally important measurements of search success.
While SEO focuses on gaining visibility in traditional search results, Generative Engine Optimization (GEO) aims to increase the likelihood of your content being cited by AI systems when generating responses. This emerging discipline requires understanding how AI platforms evaluate, select, and reference content.
AI search engines have distinct preferences when selecting sources to cite. For example, ChatGPT tends to favor Wikipedia content, while Microsoft Copilot frequently references Forbes articles. This variance means understanding which platforms your audience uses is crucial for targeting your optimization efforts effectively.
What’s particularly interesting is that 95% of AI citation behavior can’t be explained by website traffic alone. Traditional metrics like backlink profiles and domain authority, while still relevant, don’t tell the complete story of why AI engines choose certain sources over others.
AI systems prioritize content that demonstrates expertise, authoritativeness, and trustworthiness—similar to Google’s E-E-A-T principles but with their own unique evaluation methods. They also value content that’s clearly structured, easy to parse, and contains verifiable facts and statistics.
The format and structure of your content significantly impact how AI systems process and cite it. Consider implementing these structural elements to improve your GEO performance:
White space, logical progression of ideas, and explicitly labeled sections (like “Definition,” “Examples,” or “Steps”) make it easier for AI to understand and extract relevant information from your content.
AI crawlers face unique technical challenges that traditional SEO doesn’t always address. Most notably, many AI systems struggle with JavaScript and client-side rendering, meaning that dynamically loaded content may be invisible to them.
To ensure your content is fully accessible to AI crawlers:
These technical considerations help AI systems accurately interpret and index your content, increasing the likelihood of citation in generated responses.
Traditional SEO metrics like traffic, rankings, and backlinks don’t fully capture GEO success. Instead, consider tracking:
While measuring these metrics can be challenging, tools are emerging to help track AI citations and referrals. The higher quality of engagement from AI-referred traffic often compensates for potentially lower overall volume.
Answer Engine Optimization (AEO) focuses on structuring content to become the direct answer to user queries, whether in featured snippets, voice search results, or AI overviews. With zero-click searches rising, being the answer rather than just a search result has become increasingly valuable.
Featured snippets appear at the top of search results, providing direct answers without requiring users to click through to websites. These prime positions—sometimes called “position zero”—are increasingly valuable as they’re often used for voice responses and AI overviews.
To optimize for these coveted positions:
Remember that voice search queries tend to be longer and more conversational than typed queries. Optimizing for natural language patterns and question formats (who, what, when, where, why, how) increases your chances of being selected for voice responses.
Structured data helps search engines and AI systems understand the context and meaning of your content. While it doesn’t guarantee featured snippets or AI citations, it significantly increases your chances by making your content more machine-readable.
Key schema types for AEO include:
Implementing these schemas correctly signals to search engines and AI systems exactly what information you’re providing and how it should be categorized, making it more likely to be selected for direct answers.
As search continues to evolve, businesses need a comprehensive approach that integrates traditional SEO with GEO and AEO strategies. This hybrid approach ensures visibility across all search interfaces and maximizes your content’s reach and impact.
Creating content that works effectively across SEO, GEO, and AEO requires a thoughtful structure that addresses the unique requirements of each approach while maintaining a cohesive user experience. Here’s a framework that accomplishes this balance:
This layered approach ensures your content serves immediate answer-seekers, AI citation needs, and traditional search rankings simultaneously. Each piece of content should aim to be the most useful, authoritative resource on its specific topic—regardless of how users discover it.
Different business models will benefit from different emphasis within this hybrid approach:
E-commerce businesses should prioritize:
Service businesses should prioritize:
Media and content publishers should prioritize:
The right balance depends on your audience’s search behavior and your business objectives. Monitor which channels drive the most valuable engagement and adjust your investment accordingly.
Transitioning to a hybrid search strategy requires thoughtful planning and resource allocation. Here’s a phased approach to implementation:
Phase 1 (1-2 months): Assessment and Foundation
Phase 2 (2-4 months): Optimization and Enhancement
Phase 3 (4-6 months): Expansion and Refinement
Phase 4 (Ongoing): Continuous Improvement
This timeline may compress or expand depending on your organization’s size, resources, and current search maturity. The key is consistent progress rather than attempting a complete transformation overnight.
Organizations that successfully integrate SEO, GEO, and AEO gain significant competitive advantages. By addressing all three dimensions, you create multiple pathways for users to discover your content, regardless of their preferred search interface.
This multi-dimensional approach yields several key benefits:
The data supports this comprehensive approach: traffic from AI recommendations shows 1.5x higher engagement and conversions than traditional SERP traffic. By optimizing for all search paradigms, you’re not just maintaining visibility—you’re enhancing the quality of your audience engagement.
As AI becomes increasingly integrated into search experiences, the boundaries between SEO, GEO, and AEO will continue to blur. Organizations that adapt early will establish authoritative positions that become increasingly difficult for competitors to displace. The future of search isn’t about choosing between optimization approaches—it’s about skillfully integrating them into a cohesive strategy that meets users wherever and however they search.
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The AI Content Revolution: Where to Bet on SEO & Marketing Disruption – AInvest

The AI Content Revolution: Where to Bet on SEO & Marketing Disruption  AInvest
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DU’s Bharati College Sets New Benchmark With AI-Driven Digital Marketing Course – DU Beat

Bharati College (Delhi University), in collaboration with RK Films & Media Academy (RKFMA), is inviting application for admissions for its revamped short-term course in Digital and Social Media Marketing with GenAI (Generative Artificial Intelligence). This program is designed to equip learners with practical skills in digital strategy, social media growth, content creation using AI tools, campaign planning, influencer marketing, and analytics — all in line with the rapidly evolving digital ecosystem.
The course is jointly certified by the Bharati College & RKFMA and is ideal for freshers, graduates, job seekers, entrepreneurs, and professionals aiming to upskill in digital domains. Separate batches are available for offline (on-campus) and online (live virtual) weekend classes, providing flexibility and accessibility to learners from across the country.
The program places a strong focus on hands-on training and industry-relevant modules integrating GenAI tools and platforms, making students job-ready and future-proof in the AI-driven marketing space.
We aim to empower young minds and professionals with not only traditional digital marketing knowledge but also with emerging AI-based techniques that are transforming the global marketing landscape,” said Deepak Bansal (Director, RKFMA).
 
Who can apply?
Admissions are open to all girls and boys candidates with minimum class 10th pass. Those already pursuing graduation or post-graduation from other institutions may also apply.
 
How to Apply?
Interested candidates can submit their application forms and pay the course fee online using Bharati College’s official website links below.
 
For more information and inquiries, prospective students can reach out to the college via the following contact numbers: +91-9310047775 or +91-9312237583.
 
Sources:
 
https://www.bharaticollege.du.ac.in/academics/course/certificate
https://www.bharaticollege.du.ac.in/academics/course/digital-marketing/certificate-course-delhi-university
https://www.bharaticollege.du.ac.in/academics/course/digital-marketing/delhi-university-admission
https://www.bharaticollege.du.ac.in/academics/course/digital-marketing/generative-ai

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DU Beat
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Google March 2025 Core Update Volatility Heats Up At Tail End Of Update – Search Engine Roundtable

Google Core Explosion
As you know, the Google March 2025 core update was announced on March 13th and it should be just about done rolling out. We saw some volatility related to that core update a few days into the update, then a lot of confusion later on, and now at the tail end of the update, we are seeing more volatility.
The chatter in the SEO industry is interesting, it has been relatively calm for a core update. Maybe the SEO community just gave up on Google and they just don’t care anymore. Or maybe this update is not impacting new sites, never hit before by core updates? I mean, there can be a lot of reasons for the calm.
So let’s first start with the tracking tools.

Google Search Tracking Tools

Semrush:
Semrush
Mozcast:
Mozcast
Advanced Web Rankings:
Advancedwebranking
Sistrix:
Sistrix
Accuranker:
Accuranker
SimilarWeb:
Similarweb
Cognitive SEO:
Cognitiveseo
Wincher:
Wincher
Mangools (looks broken?):
Mangools
Data For SEO:
Dataforseo
SERPstat:
Serpstat
Algoroo:
Algoroo

SEO Chatter

Now let’s dig a bit into the recent chatter within the SEO community over the past couple of days across this site and WebmasterWorld:

Traffic dropped 50 percents. Whats going on…

Seeing a drop too.

Don’t know why its doing it. In any event most of the traffic died years back. Youtube is showing me an advert every 5 minutes the last few days so there must be something going on.

All indications are that it has already started

50% down on very low traffic.

After what looked to be some success in the past couple of weeks, Google has now undone all of it. Thanks a lot.

My number of indexed posts is being reduced in this update. That’s very strange considering my impressions and traffic have risen slightly. Before the update, I only had 50% of my posts indexed. I can only assume most bloggers are losing webpages in the index.
I lost around 5% of my previously indexed posts.

Biggest drop since Panda algo was released years ago. Drop is about -70%.
And this updated aimed our main traffic pages. They are ALL gone by now.
ebay is down as well. Amazon sales are up again and gained +50% since this updated started.

Shop, the number of visitors is increasing, but sales have dropped to a minimum. Only bots are coming from Google. Result: -75% drop in profits compared to last year, minus 45% compared to last month News page: Here, the number of visitors is also increasing, but not because of the news, but because of the rest. Google has practically sorted out the news. And as Martin has already written, the nonsense in the top positions on Google is increasing, and there is also more and more nonsense in Google News that does not comply with the guidelines.
This time, the update seems to be targeting small websites and especially shops. I wonder why there is no outcry outside the SEO community…

The update should be done any time now – what are you all seeing?
Forum discussion at WebmasterWorld.
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2025 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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