Jun 05, 2025
Here’s a recap of some of our biggest AI updates from May, including the releases at I/O and Google Marketing Live, news about AI Mode, new capabilities in the Gemini app and our new AI-powered filmmaking tool, Flow.

Google is investing in AI to improve everyday life. Recent updates include AI features in Search like AI Mode and Deep Search. Also, check out the new Android XR glasses and the redesigned Android and Wear OS.

• “The Latest AI News We Announced in May” shares Google’s recent AI advancements across products and research.
• Google is integrating AI into Search with AI Mode, Deep Search, and Project Astra’s live capabilities.
• New AI shopping experiences in AI Mode help you find products, try them on virtually, and checkout easily.
• Gemini is coming to glasses and headsets via Android XR, offering a natural AI experience.
• Google AI Ultra is a new subscription for top-tier AI access, while AI Pro gains features and expands access.

Attend, and hear of Google’s AI might,
Where models bloom, and futures take their flight.
New tools for search, with answers deep and vast,
And shopping smarts, that hold your budget fast.
On glasses now, AI will lend its grace,
While Gemini finds its helpful place.
For filmmakers too, a tool is made with care,
And marketers find AI beyond compare.
A subscription new, for those who crave the best,
AI Ultra grants access, putting skills to the test.
So use these tools, and let your visions soar,
For Google’s AI unlocks a boundless door.
For more than 20 years, we’ve invested in machine learning and AI research, tools and infrastructure to build products that make everyday life better for more people. Teams across Google are working on ways to unlock AI’s benefits in fields as wide-ranging as healthcare, crisis response and education. To keep you posted on our progress, we’re doing a regular roundup of Google’s most recent AI news across products, research and more.
Here’s a look back at just some of our AI announcements from May.

At I/O 2025, our CEO Sundar Pichai shared how decades of AI research are now becoming reality for people, businesses and communities all over the world. We’re using AI across our products to make them more intelligent, more personalized and more equipped to take action for you. That’s why we’re working to get our best models into developers’ hands and into our products ASAP — and why we’re shipping products faster than ever. We’re also pushing forward scientific breakthroughs like AlphaEvolve, which discovers and optimizes new algorithms for math and practical applications in computing. The time to bridge the divide between AI research and real-world benefits is here.

We introduced new AI features to make it easier for anyone to ask any question in Search. AI Mode is our most powerful AI search, with more advanced reasoning and multimodality, and the ability to go deeper through follow-up questions and helpful links to the web — and we’re rolling it out in the U.S. For questions where you want an even more thorough response, this summer we’re bringing Deep Search to AI Mode, which takes AI Mode’s same query fan-out technique to the next level. Also starting this summer, AI Mode will include Project Astra’s live capabilities in Search. With Search Live, you can talk back-and-forth with Search about what you see in real-time, using your camera. We’re also bringing new agentic capabilities from Project Mariner into AI Mode to help save you time with tasks like purchasing tickets. Plus, we brought AI Overviews to more people — and it’s now available in over 200 countries and territories, and more than 40 languages.
We launched new shopping experiences in AI Mode. Shopping in AI Mode can help you find exactly what you’re looking for. This new experience brings together Gemini capabilities with our Shopping Graph to help you browse billions of product listings, think through considerations and narrow down your search. Plus, in a feature designed to help support shoppers across all Google surfaces, our new agentic checkout means you can easily buy at a price that fits your budget. You can even virtually try on billions of apparel listings just by uploading a photo of yourself.
We previewed Android XR to bring Gemini to glasses and headsets. Our new glasses will allow you to have a more natural experience with AI as you navigate the world. Equipped with a camera, microphones and speakers, these glasses work in tandem with your phone, giving you access to your apps without ever having to reach in your pocket. Android XR is built for the Gemini era, and we’re working with trusted brands and partners to bring this technology to life.
We released the NotebookLM app to deliver Audio Overviews on the go. We’ve received a lot of great feedback from the millions of people using NotebookLM to understand complex information, and this month we released the NotebookLM app on both Android and iOS. The new app means you can interact with your Audio Overview hosts while on the go, share your sources to NotebookLM from anywhere and even listen to Audio Overviews offline.
We introduced a big redesign to Android and Wear OS. At this year’s Android Show, we shared a ton of news from Android, including how Gemini smarts are coming to more Android devices, how Material 3 Expressive is making your devices more fluid, personable and glanceable and how new AI-powered features can protect you against everything from scam text messages to sophisticated security threats.
We added new capabilities to the Gemini app to make it even more helpful. The Gemini app is now even more powerful with new built-in features, including our state-of-the-art video generation model, Veo 3. Veo 3 is the first video generation model in the world to have native support for sound effects, background noises and dialogue between characters, and it makes it easy to go from ideas to breathtaking videos, right in the app. Along with features like Deep Research, Canvas, Imagen 4 and Gemini Live — the Gemini app allows you to create, learn and explore with an AI assistant that understands your world and anticipates your needs.
We introduced a new AI filmmaking tool built with help from creatives. Flow is the only AI filmmaking tool custom-designed for Google’s most advanced models. Flow can help storytellers explore their ideas and create cinematic clips and scenes for their stories. It also comes with a range of features for professionals or those just getting started, like camera controls for camera angles and perspectives, scenebuilder to extend your shots, and an asset management tool to manage your film’s ingredients and prompts.
We hosted Google Marketing Live 2025, where we showed how we’re building AI-powered tools across Search and YouTube for marketers to quickly turn their creative visions into compelling visual content; connect with customers at key moments, including in AI Overviews and AI Mode; and improve campaign performance with AI agents. It’s part of how AI is already helping businesses of all sizes connect with their customers, when it matters.
We introduced Google AI Ultra — our best AI in one subscription. Google AI Ultra is our new AI subscription plan with the highest usage limits and access to our most capable models and premium features. If you’re a filmmaker, developer, creative professional or simply demand the absolute best of Google AI with the highest level of access — Google AI Ultra plan was designed with you in mind. Plus, our existing AI Premium plan, now called Google AI Pro, is getting new features, including Flow, and we’re expanding free access to Google AI Pro for a school year to university students in Japan, Brazil, Indonesia and the United Kingdom, in addition to the U.S..
Google’s Commerce Media solutions connect retailers and brands, offering expanded reach and Google AI-driven performance with essential control and transparency. Here ar…
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Kimberly Perez
June 17, 2025
Microsoft is rewriting the rules of internet search—and for the first time in years, Google’s crown may actually be at risk. With its sweeping AI-driven redesign of Bing, Microsoft is no longer content playing second fiddle. Instead, it’s using generative AI to reimagine how we interact with information, bringing a more intuitive, conversational, and visually rich experience to the forefront. This isn’t just a product update—it’s a direct challenge to Google’s two-decade search empire.
At the core of Bing’s new identity is its AI-first interface, which flips the traditional search model on its head. Instead of serving a list of blue links, Bing now presents:
The result is a user experience more aligned with how people actually want answers—fast, clear, and visual.
Microsoft says this layout, powered by its Prometheus AI model and integrated with GPT-4, not only improves the quality of responses but also maintains healthy click-through rates for publishers—something critics had feared would plummet with the reduced visibility of links.
Bing’s update comes at a critical moment. Google is embroiled in an antitrust trial brought by the U.S. Department of Justice, facing allegations of using its dominance to suppress competition. During this trial, Apple SVP Eddy Cue testified that the real disruption to Google might not come from courtrooms—but from AI-powered search alternatives like Bing, ChatGPT, and Gemini.
Cue highlighted a “huge technological shift” in user behavior—where people are increasingly turning to AI chatbots and assistants instead of search engines. This pivot threatens the very foundation of Google’s ad business, which is built on search queries and link clicks.
Google has also launched its own AI-powered results with Search Generative Experience (SGE), but it’s still in limited rollout and faces UI criticism. Meanwhile, Bing’s redesigned interface is already live and available to the public, offering Microsoft a critical head start. It also helps that Bing is deeply integrated into Windows 11 and Microsoft Edge, giving it direct access to millions of users.
Microsoft is further entrenching its AI strategy across the board, from enterprise tools like Copilot for Microsoft 365 to custom large language models for the Department of Defense, showcasing how serious the company is about owning this space.
Bing’s new AI interface delivers summary answers, visuals, and breakdowns without the need to scroll through multiple pages. It’s more aligned with how people consume info in the TikTok era—quick and digestible.
The new design encourages deeper understanding, not just skimming. If you’re researching complex topics—tech, health, investing, or travel—Bing serves up context-rich overviews with citations and supporting content all in one view.
This shift finally gives users a legitimate choice in search. If you’ve never strayed from Google, now’s the time to experiment. Bing’s features may surprise you.
Competition pushes innovation. Whether you stick with Google or try Bing, expect both companies to move faster and offer more personalized, intelligent tools in response to one another.
This story checks every box:
This isn’t just tech news—it’s the start of a generational shift in how we find, filter, and interact with the web.
Let me know if you’d like a version tailored for SEO-rich meta descriptions or an extended section for advertisers and content creators navigating this new landscape.
Google One AI Premium is Google’s latest subscription plan that combines advanced AI features with cloud storage. The plan offers 2 TB of storage space along with access to Gemini Advanced, Google’s more capable AI assistant. Google One AI Premium unlocks enhanced AI capabilities across various Google apps, making it easier for users to create, research, and organize information.
Recently, Google added NotebookLM Plus to the AI Premium plan. This upgrade provides higher usage limits and premium features for more customized research experiences. These additions show Google’s commitment to expanding the value of their premium subscription service.
For those interested in trying these advanced features, some mobile carriers and home internet providers now offer Google One AI Premium as a perk with select plans. This $19.99/month value gives subscribers access to the full range of AI tools and storage without additional cost.

Google One AI Premium combines cloud storage with advanced AI features to enhance productivity across Google’s ecosystem. The premium plan offers significant upgrades from the standard Google One subscription, including more powerful AI capabilities and expanded storage options.
Google One started as a cloud storage subscription service, providing users with expanded storage for Google Drive, Gmail, and Photos. Over time, it evolved beyond simple storage solutions.
The service began offering additional benefits like VPN access, photo editing tools, and priority customer support. These features made Google One more valuable to subscribers looking for a comprehensive digital solution.
In early 2024, Google made a significant shift by integrating AI capabilities into the service. This transformation marked Google One’s evolution from a storage-focused platform to an AI-powered productivity suite.
The introduction of the AI Premium tier represented Google’s strategy to compete in the growing AI assistant market. This move aligned with the company’s broader vision of integrating AI across all its products and services.
Google One AI Premium costs $19.99 per month and includes 2TB of cloud storage shared across Google services. This substantial storage space helps users manage documents, photos, and emails without space constraints.
The subscription incorporates AI features across Gmail, Docs, Slides, and other Google Workspace applications. These tools can help draft emails, create presentation content, and generate text based on simple prompts.
AI Premium includes practical functions like Audio Overviews, which can summarize long recordings or meetings. Users also receive AI-powered photo editing capabilities that extend beyond basic filters.
The plan comes with a VPN service for enhanced online privacy and security. Additionally, subscribers get extended customer support with faster response times compared to free Google account holders.
Gemini Advanced represents the cornerstone of the Google One AI Premium subscription. This upgraded AI assistant offers more sophisticated conversational abilities than the standard Gemini model.
Unlike basic AI chatbots, Gemini Advanced can handle complex queries, follow nuanced instructions, and maintain context throughout extended conversations. It demonstrates improved reasoning capabilities and more accurate responses to complicated questions.
The model excels at tasks requiring deep analysis and creative thinking. Users can rely on it for code generation, detailed research assistance, and content creation across multiple formats.
Gemini Advanced integrates directly with Google Workspace, allowing users to generate drafts, analyze documents, and create presentations with AI assistance. This integration helps streamline workflows and boost productivity across Google’s ecosystem.

Google One AI Premium maintains robust security measures while giving users control over their privacy settings. The service balances advanced AI capabilities with important data protection protocols that safeguard personal information across Google’s ecosystem.
Google implements multiple layers of security to protect user data within the Google One AI Premium service. All data transmitted between users and Google’s servers is encrypted to prevent unauthorized access. The company uses authentication protocols to verify user identity before granting access to AI features or stored content.
Google’s security infrastructure includes safeguards against potential threats like spam and abuse. The system monitors for suspicious activities while maintaining user privacy.
Personal data, including IP addresses and search data, receives protection through Google’s comprehensive security framework. Google One AI Premium subscribers benefit from the same enterprise-grade security that protects Google’s own information.
Google One AI Premium requires explicit user consent before collecting or processing personal information. Users must agree to Google’s Privacy Statement before accessing premium AI features.
The service provides detailed privacy settings that allow users to:
Google’s privacy policy clearly outlines how user data helps improve services development and audience research. Users can modify these settings at any time through their Google account dashboard.
Google One AI Premium balances personalization with privacy protection. The service uses data to deliver relevant AI recommendations while maintaining strict privacy boundaries.
Users can choose their preferred level of personalization. Some may allow AI features to access more data for better suggestions, while others can limit data sharing for enhanced privacy.
Geolocation data helps tailor experiences to user location, but this feature can be disabled. Google’s cookie policy explains how cookies improve user experience through saved preferences and login information.
The service avoids unnecessary data collection and focuses only on information needed to provide requested features. AI Premium’s design philosophy prioritizes useful personalization without compromising fundamental privacy principles.

Google One AI Premium offers several unique features compared to standard plans, with specific pricing and sharing options. Users have questions about plan benefits, account management, and the overall value of the subscription.
Google One AI Premium includes 2TB of cloud storage, a significant upgrade from basic plans. This expanded storage applies across Google Drive, Gmail, and Google Photos.
The plan provides access to premium AI features like Gemini Advanced, which offers enhanced capabilities for complex tasks and creative projects.
Users also receive additional benefits to optimize their Google usage, including advanced photo editing tools and priority customer support.
Google One AI Premium is priced at $19.99 per month, but new subscribers can get a limited-time offer of $9.99 per month for the first 12 months.
Students may qualify for discounted rates, making the premium features more accessible for educational purposes.
The plan represents a higher price point than standard Google One plans, reflecting the added AI capabilities and increased storage space.
Family members on an AI Premium plan can enjoy AI Premium features through June 30, 2025 at no extra cost, according to Google’s current policy.
The family sharing feature allows up to five additional family members to access the storage benefits, though some AI-specific features may have limitations.
To set up family sharing, the primary account holder must invite members through the Google One app or website.
Users can request refunds through their Google account by visiting the Google One settings page and selecting the subscription management section.
Refund eligibility typically depends on how recently the subscription was purchased and whether the premium features have been extensively used.
Google’s support team can assist with refund requests that fall outside standard windows through their direct customer service channels.
Many users highlight the advanced AI capabilities as the standout feature, noting significant improvements in productivity and creative tasks.
Some reviewers mention the transition from basic plans to AI Premium plans, with mixed opinions about whether the price increase justifies the added features.
Storage capacity receives positive feedback, particularly from users who manage large photo libraries or work with substantial document collections.
To unsubscribe, users should go to their Google account settings, select “Payments and subscriptions,” then find Google One AI Premium in their active subscriptions.
After selecting “Manage,” users can choose “Cancel subscription” and follow the prompts to complete the process.
When canceling the AI Premium trial or subscription, users should verify if they want to revert to a previous plan or cancel Google One entirely to avoid losing storage access.
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If you’re trying to figure out whether Moz or Semrush is the better SEO tool in 2025, this post is for you. We’re breaking down both platforms so you can decide which one deserves your hard-earned cash (and your time!).
Whether you’re focused on keyword research, content planning, or overall SEO domination, this comparison will help you make the call.
Now, back when I launched Startup Cafe Digital in 2015 (my agency business), my team and I were convinced we could crush it with free SEO tools alone.
We signed up for all the free trials—Semrush, Moz, Ahrefs—you name it. And of course, we leaned heavily on Google’s free Keyword Planner like it was the holy grail of keyword research.
But eventually, I hit a wall in my agency journey where just relying on Keyword Planner and trial runs of Semrush and Moz wasn’t cutting it anymore.
Having been impressed with Moz and Semrush, I finally decided to take the plunge and invest in Moz, and a few months later, Semrush for keyword and competition analysis.
Up until then, I didn’t even realize what I was missing out on.
With tools such as Semrush and Moz, you get to take your SEO game up a notch and come out with truly astounding results for your blog, business, and clients.
If you’re reading this, then you’re probably deciding whether to invest in one of these SEO tools.
You may have tried the free version of one of these or both these SEO tools and are now considering whether it’s worth upgrading to the full version.
Well, you’ve come to the right place.
Even if you’ve never tried any of these SEO tools, please read this post to learn more about their features and how you can leverage the power of these tools to improve your site’s search rankings.
In this post, I’ll compare two of the most popular SEO tools on the market and see how they compete against each other on features, ease-of-use, and pricing.
Here’s a quick snapshot of the two tools — for an in-depth comparison, go through the whole article.
Semrush isn’t just a tool for me — it’s my SEO sidekick! From elevating my blogs to powering our agency’s client strategies, its features are game-changers. If you’re looking to turbocharge your business or blogging journey, Semrush is your ticket to the top.
Since co-founder Rand Fishkin’s exit from Moz, there’s been a noticeable dip in the value proposition of Moz Pro. I’d suggest giving the 30-day free trial of Moz a shot and then deciding if it’s worth investing in.
Semrush isn’t just a tool for me — it’s my SEO sidekick! From elevating my blogs to powering our agency’s client strategies, its features are game-changers. If you’re looking to turbocharge your business or blogging journey, Semrush is your ticket to the top.
Since co-founder Rand Fishkin’s exit from Moz, there’s been a noticeable dip in the value proposition of Moz Pro. I’d suggest giving the 30-day free trial of Moz a shot and then deciding if it’s worth investing in.
Just giving a search on Google with the keywords “SEO tools” will show you exactly how complicated and crammed up the SEO world is.
There’s a tidal wave of resources out there and while most of these tools are loaded with features, they can make our lives complicated.
But most bloggers, SEO professionals, and digital marketing agencies will agree that Semrush probably provides the best bang for buck.
I use Semrush for pretty much everything I do. I use it to find new keyword opportunities, do backlink analysis, fix site issues, and to spy on competitors’ keywords.
At Startup Cafe, we use Semrush to help our clients rank better in search engines for competitive keywords and check data on how their competitors are utilizing SEO and SEM.
If you know the current state of SEO, you know just how important long-tail keywords and low-competition keywords are. And that’s exactly the kind of data Semrush provides.
In fact, Semrush has the largest keyword database in the industry (over 25 billion keywords) and you can easily obtain thousands of keyword variations for your target keywords.
Semrush is also second to none when it comes to providing the most accurate search volume data for keywords.
Whether you’re using it to improve the SEO of your posts or to bolster your Google Ads campaigns, you can rely on Semrush to present the most accurate and relevant metrics for your target keywords.
If you’ve never tried Semrush before, then you can read this section to know how to start. Others can skip this part of the post and move on to the next section to read the rest of the article.
To get started, you’ll need an active Semrush account. If you don’t have one, you can register for a free Semrush account using the link below.
This will give you free access to the Semrush PRO plan for 14 days.
Try Semrush PRO free for 2 weeks
Once you’ve registered and logged into the Semrush dashboard, you’ll find the default search bar like the one shown below. If you’d like data on SEO traffic, navigate to Organic Research from the main navigation menu.
Next, you can type the domain name of your competitor to see the keywords they are ranking for. For this example, I plugged in the Semrush website to examine the keywords they are currently ranking for.
The results for your search should look something like this:
Scroll down till you find the Top Organic Keywords section and click “View all” to see all the organic keywords of the target domain.
The next step is to set filters to find the top 10 keywords for which your competitor is ranking for (this is just an example. You can set any parameters you deem fit for your competitive analysis).
If you’re analyzing a large website, make sure the monthly search volume for these keywords is at least 1,000+. Once you’ve applied the filters, the results page should look something like this:
Once you have the data for the top 10 keywords that your competition is ranking for, you can optimize your own keyword strategy and content to make sure your website ranks well for each of these 10 keywords.
In some cases, your competition may already be a big player in the market with several backlinks and other SEO factors to back them up.
In such cases, what you can do is chase ‘low-hanging fruits’ aka long-tail keywords with low-to-medium competition.
These are the keywords where the search volume is low, but the traffic is high since there is little to no competition.
For example, let’s say you own a meditation retreat in Singapore and you’d like to increase the search traffic to your website.
Instead of trying to optimize your site for the keywords ‘meditation retreat’, you can optimize your site for keywords ‘buddhist meditation retreat in singapore’ which is a long-tail keyword with low search volume, but good traffic.
The best part about Semrush is that you can check not just Google ranking results, but also Bing.
You can also check how your website and your competitors are ranking in over 120 countries.
With the paid version of Semrush, you get the following features:
You can even schedule PDF reports to be sent to you via email at regular intervals.
Scheduled reports are available even with the most basic plan ($139.95/mo).
With the Guru plan ($249.95/mo), you can create branded reports by placing your company logo and name at the top of each report to give a personal touch to your SEO reports.
With the Business plan ($449.95), you can take it to the next level by creating white label PDF reports by customizing the look and feel of your reports.
You can do all these and more with a PRO subscription of Semrush.
My suggestion would be to first try their free 2-week trial and use all these features yourself.
I personally use Semrush‘s Guru plan ($249.95/mo) because of the higher limits and the fact that you get access to Semrush‘s Content Marketing toolkit. This toolkit includes 6 amazing content marketing tools to help level up your content and beat your organic competitors in SERPs.
To learn more about Semrush‘s Content Marketing Toolkit, refer to this in-depth guide on Semrush’s content marketing features.
Verdict: Semrush is a top-notch SEO tool, which is used and trusted by SEO gurus throughout the world. If this is the first time you’re investing in an SEO software, then Semrush is the tool you should opt for because it allows you to perform advanced SEO tasks with ease.
From keyword research to competitive analysis to technical SEO audit, you can trust Semrush to arm you with useful data to help you rank higher in search engine result pages (SERPs). In other words, you’ll be improving your site’s SEO by leaps and bounds.
Is it worth paying over $100 a month? Yes, and it’s worth every penny. When used to its potential, the ROI is pretty strong with this one.
Started way back in 2004 by Rand Fishkin and Gillian Muessig, Moz first started as an SEO consulting company before they developed their first SEO tool.
Rand Fishkin is immensely popular in the SEO community, and deservedly so. His Whiteboard Friday videos are a must-watch and his brilliant book Lost and Founder should be required reading for all entrepreneurs and marketers.
Though Fishkin is no longer at Moz (he left the company in 2018 to launch SparkToro), he’s still in the board of directors and an integral part of the company and its ethos.
I’m a big fan of Rand Fishkin and his content. He’s one of the few SEO thought leaders who can be considered an influencer.
But when it comes to Moz’s flagship SEO tools, I’ve mixed feelings.
Like Semrush, Moz is an all-purpose SEO tool that you can use for site audit, backlink analysis, keyword research, and so on.
But that’s where the similarities end.
Read on to discover why I have reservations about investing in a Moz subscription compared to Semrush.
To get started, let’s talk about some of the good things that Moz offers.
The best part about Moz is that pretty much everything good about it is FREE.
So if you’re on a shoestring budget and don’t want to invest in SEO tools yet, but still want to ensure that your site ranks well, then the free services offered by Moz are industry standard.
All of these tools below are free and you can use them to improve the search visibility of your site:
Your site’s PA and DA change on a monthly basis, so it’s important to keep a watchful eye on how your site is measured in these terms. Moreover, you can perform keyword research and link analysis of the sites you visit right from the browser bar (like shown below) without having to access the dashboard. You can get your MozBar Chrome extension for free here.
If you’re using Moz for free, then you can perform up to 3 searches per day. For the example below, I gave a search on “Moz.com” to find their DA and PA and to get a fair idea about their backlink profile.
Beyond the free tools, Moz’s local SEO solution, Moz Local, delivers a broader range of features than Semrush‘s Listing Management.
Now to the part that isn’t that good.
Having been impressed with the free services offered by Moz, I decided to take the plunge for paid subscription and found myself a little underwhelmed.
I didn’t mind paying the $99 per month for the standard subscription, which was the lowest pricing tier for Moz subscription back then, as long as the tools provided were worth the cost.
Being a fan of Rand Fishkin, I so wanted to like Moz Pro, but it fell short of my expectations.
I found myself using it less and less and canceled the subscription to look for better and cheaper alternatives.
Having said that, Moz by no means is a bad SEO tool.
I still use their free tools such as Link Explorer and MozBar for SEO to keep a track of my sites’ PA and DA.
Moreover, Moz has some incredible SEO and content marketing resources that you can check out for free here.
If you’re a beginner, then Moz has some of the best resources that you can read to familiarize yourself with SEO tactics. Moz’s Beginner’s Guide to SEO is perhaps the best SEO resource if you’d like to learn the basics of SEO.
They also have an amazing blog that I visit regularly.
Whiteboard Friday, a video series featuring started by co-founder Rand Fishkin, is something that you should tune in to every week.
But if you were to ask me if I would ever subscribe to Moz Pro again for $99/month, my answer would be No.
I’d like to emphasize that this is my personal experience with Moz.
There are people who swear by Moz and they may be able to elaborate more on the paid services offered by Moz. Perhaps they’ve been able to spend more time with the tool and used it to its full potential.
For me, everything good offered by Moz is free and if you had to invest in an SEO tool, I’d recommend Semrush.
If you were to compare the free tools offered by each of these platforms, both have their own strengths and limitations. But if we were to compare the features offered under paid subscriptions, then I’d highly recommend Semrush over Moz.
I use Semrush for pretty much every SEO task that I do. Not just for my own blogs, but also for my agency business where we offer SEO services to our clients.
In my opinion, Semrush is a must-have tool if you want to grow your business as well as your blogging career.
The sheer amount of data available on Semrush can be overwhelming at times, but they have excellent training materials and product guides to help you every step of the way.
Their support team is really helpful and they organize weekly webinars that you can participate in to hone your SEO skills.
Moz, on the other hand, is expensive for the features it offers.
The best thing to do would be to try the free 30-day trial of Moz and probably then decide to take a plunge if you like the product.
Like I said, your experience with the product may differ and you may find value in the paid services which they offer.
On the other hand, if you had to invest in a powerful SEO tool, then Semrush has all the features you need and more. Give it a try!
Curious about how Moz vs Semrush stack up in terms of pricing? In this section, we’ll briefly examine the pricing plans offered by both these tools.
Here’s how Moz subscription is priced in 2025:
Note: You can save 20% on your Moz subscription by switching to annual pricing.
Moz Local is not included in the plans mentioned above. To access Moz Local, you’ll need to subscribe separately. Here’s a breakdown of the Moz Local pricing plans:
Sign up for Moz Pro free trial
Semrush increased their prices in mid-2024. This is the current Semrush pricing structure:
Note: You can save up to 17% by switching to annual billing.
Sign up for Semrush Pro free trial
I’ve had a fantastic experience using Semrush. I couldn’t recommend it highly enough. Having said that, I’d like you to approach these tools without any preconceived notions and form your own judgment in deciding which tool is more suited for your business and website.
Which is why I’d urge you to try these tools for at least two weeks, or maybe even a month, before forming an opinion.
Luckily, you can grab a free trial of both these tools and get access to most of their top features.
Sign up for Semrush Free Trial
Sign up for Moz Pro Free Trial
To summarize this post, here’s a visual breakdown of how Semrush compares with Moz on key parameters:
Yes, Semrush is often considered better than Moz for its extensive keyword research capabilities, detailed site audits, competitive analysis tools, and accurate backlink tracking. Its broad database and precise data analytics offer deeper insights for optimizing SEO strategies.
The main difference between Moz and Semrush lies in their focus and breadth of features. Moz is known for its domain and page authority metrics, making it useful for beginners and those focused on local SEO and link building strategies. It offers a user-friendly interface and valuable educational resources.
Semrush, on the other hand, provides a more complete suite of SEO tools, including robust keyword research features, comprehensive site audits, competitive analysis, and backlink monitoring features. It also boasts a larger keyword database and offers more in-depth data analytics, making it better suited for advanced SEO professionals and agencies looking for detailed insights and actionable intelligence to enhance their SEO strategies.
Both Semrush and Moz offer free trials, allowing users to explore their features before making a financial commitment. Semrush offers a 14-day free trial, while Moz provides a 30-day free trial.
Semrush boasts the largest keyword database in the industry with over 20 billion keywords, offering thousands of keyword variations and detailed search volume data. Moz also provides a robust keyword research tool, but Semrush‘s database is more extensive and provides deeper insights.
Semrush’s pricing starts at $139.95/month for the Pro plan, with higher-tier plans available for advanced users. Moz’s pricing begins at $49/month for the Starter plan, with options for larger businesses and agencies. Semrush‘s higher pricing is reflective of its more comprehensive features and larger keyword database.
Semrush is generally considered better for backlink analysis due to its extensive backlink tracking and analysis features, along with the ability to identify and disavow toxic links. Moz also offers backlink analysis tools, but Semrush provides more detailed insights and actionable data.
Moz is particularly useful for optimizing local business listings due to its focus on local SEO tools and metrics. Semrush also offers features for local SEO, but Moz’s tools are specifically designed to improve visibility in local search results.
Semrush supports content marketing with its Content Marketing Toolkit, offering tools for content creation, optimization, and performance tracking. Moz provides insights into keyword opportunities and SEO optimization, but Semrush offers a more comprehensive suite of tools for content marketers.
Yes, you can use Moz for free, especially through its MozBar tool. MozBar is a free browser extension that provides instant SEO insights about websites, including metrics like Page Authority and Domain Authority.
Among the plethora of SEO tools available, Semrush consistently ranks as the top choice for many SEO professionals and digital marketers due to its comprehensive array of features.
Moz, once at the forefront of SEO tools, now finds itself outpaced by competitors like Ahrefs and SE Ranking. Ahrefs is renowned for its robust backlink analysis features, while SE Ranking, while SE Ranking offers a versatile, all-in-one SEO platform for detailed website audits, keyword tracking, and competitive analysis.
Google’s own suite of tools, like Google Analytics and Google Search Console, also provides essential data for SEO at no cost.
Editor’s Note: This article was first published on June 3, 2016 and has been updated regularly since then for relevance and comprehensiveness. 
Here are some more comparison posts featuring Semrush that you may find useful:
I love using SEMrush and at times spyfu .. along with GA and gostats plugins on my wordpress blog
I’ve tried the free version of SpyFu. Is it worth paying for it or do you think SEMrush has all the necessary features?
and what about K-Meta?
Haven’t used it yet! Is it any good?
SEMrush all the way. Moz is highly overrated and their support team isn’t that friendly.
I like both tools, but I agree that Moz Pro is not worth the $99 price tag. Another tool I really like is Monitor Backlinks. Thanks to this post though, I will take a deeper look at SEM Rush.
Thanks, Yahjam. I haven’t tried Monitor Backlinks. Will give it a try!
Both tools are great. But I’ve found myself using semrush more and more lately.
Sandeep , thank you for such detailed review! Currently i used many SEO tools for my website. So i always thinking what are the best seo tools? Currenly, my 2 most favourite SEO tools are: SemRush and Free SEO Cost Calculator.
Thanks, Karin. 🙂 Glad you liked the article.
Free SEO Cost Calculator from LM is one of my favorite SEO tools. It’s a really useful tool. Semrush and Free SEO Cost Calculator work best together!
[…] SEMrush vs Moz – We compare two of the best SEO tools in terms of features, ease-of-use and value for money.  […]
We are only familiar only SemRush SEO tool. Provide the awesome functionality and features for SEO users.
It is the best tool to check online traffic.
For both SEMRush & MOZ – do either of these SEO tools crawl the Google or Bing Results??? If not, then how accurate can they be?
Hi Sandeep, it’s really fantastic job . You just eased the work for any SEO professional. Some tools i am already used but will try on the rest which appeared new for me. You can also add “SEO Tools Check” to your list as i got it too useful and it is 100% free . You can check it at https://seotoolscheck.com. I hope you to continue the job ahead. Thanks
Thanks, Asad. Glad you found the article useful.
Also you can check backlink for free by MI
Link – https://goo.gl/XVNJiI
Awesome analysis Sandeep
How about the ahrefs?
Ahrefs is an awesome tool. Probably my second favourite SEO tool after SEMrush.
Awesome list man!
I’m using Serpstat’s $20/mo plan and Moz tools. Moz tools are my favorite but they give small margin of error.
Hi Charles – Not sure if it was you I connected with on Reddit a few weeks back. Anyway, I got to try SERPstat and I must say I’m impressed. Couldn’t explore all the features because of time constraint, but it’s definitely an SEO tool worth paying for. I’m currently working on a resource page which will include 100+ blogging tools that I recommend. Will include SERPstat in that and will let you once the page is live.
Cheers,
Sandeep
We are only familiar only SemRush SEO tool. Provide the awesome functionality and features for SEO users.
It is the best tool to check online traffic.
Hey Sandeep,
SEMrush wins most all day, but I guess it all comes down to the user’s requirement, I recently created a similar post comparing the top research tools which might be of interest to your audience; https://www.wpmultiverse.com/blog/semrush-vs-moz-vs-spyfu-vs-ahrefs-vs-long-tail-pro/. I have been using these tools for months if not years.
Let me know what you think?
[…] SEMrush vs Moz – We compare two of the best SEO tools in terms of features, ease-of-use and value for money.  […]
Awesome analysis, guys.
You should focus on only those which are relevant to your industry and are easy to manage.
In the last few years, SEO has grown simultaneously with Internet. Currently, there are several competent online marketing services that provide clients with proficient SEO services.
Great review of SEMRUSH. Really, SEMRUSH is the best tool then any other SEO Tools.
[…] SEMrush vs Moz Comparison Review – In this article, we compare these two SEO heavyweights on features, ease of use, and pricing.  […]
Really appreciate the article since I’m evaluating both tools right now. I met the SEMrush team at Inbound16 in Boston this year. I also had a chance to see Rand Fishkin speak at the same conference. He did a great job. Rand threw up a comparison slide briefly that showed Moz had the following discovery options where SEMrush had just #3 and #7.
1. Search Suggest
2. People also search for
3. Similar pages rank for…
4. emantically Connected terms
5. Topically-related searches
6. Questions containing these keywords
7. AdWord (Commercial) suggestions
This was in November 2016. Has anything new been added to SEMrush? I’m having a hard time trying to compare each tools features in an apple-to-apple manner. Thanks for any help!
Hi Aaron – Thanks for sharing your thoughts on this article. It’s been a while since I used Moz Pro, so I wouldn’t know much about their new features. Going by what you’ve said, I guess it’s time to re-evaluate their tool and update this article…🙂
SEMrush has also tweaked a few of their existing features and introduced a few new ones. I find their “SEO Ideas” feature to be especially useful. This is where they suggest ideas to improve the search engine rankings of your post/page. Ideas such as what keywords/LSI keywords you should use and which sites you should approach for backlinks. In addition to this, their backlink audit feature which was in beta mode all this while has improved significantly. While it’s still not as good as Ahrefs’ backlink audit tool, it’s certainly better than what Moz offers.
Hope this helps. Let me know if you have any other questions.
Regards,
Sandeep
Hey Sandeep, Very nice review done. Actually I had used SEMrush trial version and its really nice and useful tool. But few feature you shared in this article which i am not used. But i am glad you shared this detailed review with us. Once again, thanks for sharing
I have used both Moz & SEMRush.. But I have tried only free versions.
Currently using ‘SEO SPYGLASS’, this is also a free version. This is also helpful!
I have never looked into a depth about these tools. What helped for me is, I just gather all the data in one sheet and create a report on that and send to clients.
I think better is semrush. i am very happy with it.
Thanks for the great article. I’ll be signing up for SEMrush asap.
I’ve cancelled SpyFu and Majestic, and I’m about to cancel SEMrush and Moz. For 2017, I’m going with Ahrefs all the way!
What about the ahrefs?
Hi Digvij – Check out this article: SEO Tools Showdown: SEMrush vs Ahrefs vs Moz Pro vs SpyFu!
Hello Sandeep,
Thanks for this great Post. I am using Semrush from past few months and It is really a great tool to find quality and high performing keywords for my blog. I highly recommend it to others.
Hey, Sandeep Great Comparison. As you know free versions are very limited and I am not sure which one I should go with. Which one is more damn accurate
Hi Garry – Thank you! I’d suggest you go for SEMrush Pro. You can sign up for a 30-day free trial SEMrush Pro here. It will give you full access to all their features and as far as I know, there are no restrictions. Hope this helps!
– Sandeep
Hi! Thanks – so comprehensive and clear!
Could you also explain me the difference between these tools and SERPstat? In a few words
Ut seems to me like they have the same features, but the difference in prices is huge
Great comparison Sandeep! Moz has more package options. But SemRush sounds interesting. Is there a trial they offer? Would love to try and test it out.
Thanks, Emmerey. You can sign up for a 30-day free trial of SEMrush by clicking here.
Thanks for responding! I will definitely check it out 🙂
[…] Bonus: See a detailed comparison between Moz and SEMrush to help you decide which SEO tool is worth investi… […]
Thanks for this great Post. I am using Semrush from past few months and It is really a great tool to find quality and high performing keywords for my blog.
Both are great! But concerns me is their payment problem. Most of the Indians face problem while signing up with their plans (even on free trial).
I’m a long time user of Moz Pro and recently subscribed to SEMRush. I was comparing the results for both and I found a huge discrepancy in the number of backlinks for the root domain: . Moz reports 4.5k Total External Inbound Links, while SEMRush reported 70 Total Backlinks. I know numbers won’t exactly match between the two tools, but I can’t figure out this large discrepancy. Will appreciate any help!
This is a good blog post Sandeep. I was reading some of the comments and someone mentioned the support at Moz is not that friendly and I found that is true from my experience. I believe the one major asset that SEMRush has is the excellent telephone support which is just about impossible to find now a days especially with these SEO tools. Moz just has email support which will require the waiting of a few hours and hopefully the support person totally understands your question so they provide the most applicable answer or you have to start all over again. The people at SEMRush answer the phone within seconds and are very polite, friendly and knowledgeable. There is no questions about it, SEMRush has the best support of any of these other SEO tool companies. Needless to say their tool is excellent and they are always making improvements. Moz was the hot tool to use years ago when there was not much competition but all that has changed. I will take SEMRush any day of the week!
I just signed up for SEMRush, Moz Pro and Ahrefs. So far SEMRush and Ahrefs blow the socks off Mos Pro. The Moz interface is clean but the statistics are dramatically off the other two services and there really aren’t any tools that seperate it from the pack , in fact it probably offers the least functionality out of the three plans for the price. Disappointed in Moz!
Best Article for newbie. Thanks.I am Like Semrush It is really a Helpful tool to rank my business website all time.
What do you think about Ryte formely Onpage.org ? Is it better than semrush or moz ? Thanks !
I am finally still confused about semrush and ahref…As ahref is offering backlinks checker of any particular post.So can you suggest me which 1 is better and cheaper
Great comparison Sandeep! Both tools are great. But I’ve found myself using semrush more and more lately.Keep up the good work SANDEEP……
[…] SEMrush vs Moz: A Detailed Comparison of Key Features […]
Hey Sandeep,
We use semrush every day, and recommend to anyone who is serious about keywords.
Gary
Wow! What a great article. You have compared both tools awesomely. SemRush is my favourite. It is helpful for many work.
Thanks! It’s my favorite SEO tool too. Glad you found the comparison useful.
Hi Sandeep,
I like your deep comparison of SEMRUSH and MOZ Pro, but recently I came across a compaby called Semalt, how does it compare to SEMRUSH or MOZ? Thank you.
Wow! What a great article. You have compared both tools awesomely. SemRush is my favourite. It is helpful for many work, thanks for sharing this information i also bookmark this page.
I think semrush is best SEO tool but in the field of quality moz is best tool for SEO.
Nice,
These both Semrush and Moz are the best tool i am using Semrush for my blog. I love this content and also your writing skill.
Thanks
Good work. Thank you very much! At the past I needed this information
According to me, both platforms help us much more in SEO and if we use them and follow guides then we definitely get good results in SERP.
Which tool you recommend for a new blogger in 2018
I’ve used both for 30 days, i found 30 day trials.
At the end, SEMrush was the best option.
I felt it was so much cleaner and organized in the back office.
In Moz I kept forgetting where things were and spent so much time looking for things that I felt should have been right in front of you, like in SEMrush.
Hey Nathan – Thanks for sharing your experience. I couldn’t agree with you more. SEMrush is by far the superior software between the two.
personally, I like the semrush most. Moz’ support is really bad as compare to semrush. And most importantly it is super user friendly
I know all these tools but got more info about them from this article. Thanks for sharing the information.
I prefer SEMrush for their project management tools and use MOZ for the toolbar, which is handy when you’re checking out websites for link or scoping out the competition in search results. They both have their uses.
I personally prefer semrush over moz. In fact I always use SEMRUSH for my client websites too. It’s really a great SEO tool.
Anyways, Your comparison is good. Thank you for the brief comparison of both the tools.
I honestly found not much value in using Moz. I’m a paid customer of SEMRush and did pay for Moz, but I just couldn’t justify the price of Moz for I found very little value
Hi Sandeep thanks for the article.
We use moz but have been considering moving away because of the exchange rate and the price increased a couple of months back – Moz Pro Medium $179. (I can send you the updated prices if you want).
There is a lot to like about this tool, but their focus is US and the Keyword explorer only half works if you live in another country, making it difficult to spy on competitors or even do keyword research. We end up using Google Keyword tool for our research and then plug it into moz, which is not ideal.
I think location based functionality is a consideration that most people overlook. Once you have spent a couple of months investing money and time in any system, it makes it harder to move even if you are unable to use the tool to its full capabilities.
We are going to sign up for a free trial on SEMRush to do our own comparison.
Both the tools are very important for seo experts to analysis of website ranking and overall traffic of website. You gave such gud points of comparison.Keep sharing more on SEO updates.
Great article, thanks Sandeep.
Have you heard of any keyword research (which isn’t Google’s one) and competitor analysis that has New Zealand search data?
According to you article, SEM Rush doesn’t.
Thanks!
Since this article was last updated, SEMrush has added the New Zealand search data. Thanks for letting me know. Hopefully, the next time you check this article, I’d have added the new screenshot.
Very good article! I have used Moz and Semrush both but find Semrush more useful than Moz especially for backlinks and Competitor Analysis. You have highlighted some of the features which I have never used in these tools because I was not aware of those. Thank you so much for sharing…
I am currently trying SEMrush pro, it seems good and complete
Thanks, I was trying to confirm my sticking with SEMrush instead of Moz. I had come to a similar conclusion about features, and that SEM was a more complete package. This was helpful validation. Sometimes it can feel like you should be using EVERY tool, but I feel like SEMRush is very all-encompassing, and free tools can make up for whatever else.
Thank you for the SEMrush code. They only offered 7 days on the website.
Peace!
Nice information you have shared. I feel sem rush is best.
I agree with you, SemRush is very easy to use
I am using Semrush from past few months and It is really a great tool to find quality and high performing keywords for my blog. Thank you
Wow! A much needed comparison for the community. I like the way you have crafted the entire post without being biased. It really matters, because I have seen many experts who give biased comparison – I sometimes feel they have lost the race. Great!!!
Hey Sandeep ,
This is a detailed guide about semrush. I ave been using ahref for a few months. But after reading this article I have found semrush very useful. So I am going to give it a try. Thanks for writing such amazing stuff.
Regards
Chayan
Thanks, Chayan. Glad you found the article useful.
I have been using Moz. Ahrefs is better but expensive too.
Nice article Sandeep,
I am debating between SEMRush and Ahrefs, they are both extensive and highly rated, do you recommend one over the other?
Hey Ned – Glad you liked the article. I’d definitely recommend SEMrush over Ahrefs. Both tools are incredible, but SEMrush has much better site audit and keyword research capabilities. Why don’t you sign up for a free 30-day trial of SEMrush Guru and see for yourself? Here’s the link: https://www.semrush.com/partner/99signalsSvA/
I have been using both tools since 1 year. I think semrush is a perfect seo tool. moz is also good
Moz provide their scores at X , and Semrush typically provide at 2X.
We’ve checked many domains , if Moz = 20 then Semrush ~40.
We’ve contacted both Semrush and Moz about this and neither explain why their overall scores for domains are 2x apart.
SEMrush provides a lot of data relating not just to SEO, but PPC too — if you want a tool that covers both areas, it’s a much better option than Moz. It’s easier to identify and output toxic links with SEMrush.
Cheers!
Hey Sandeep,
I totally agree with you. I also found semrush to be more effective over Moz. Again in no way moz is bad. In fact their free services offered are best in the market.
Thank you for writing this nice article. It was very useful.
Keep writing and shining!!!!!
Thank you. Ahrefs is definitely giving Moz a run for their money when it comes to free SEO tools. Have you checked Ahrefs Webmaster Tools?
Yes Sandeep. In fact, I am a fan of Ahrefs. It’s easy to use, easy to understand. I must say that be it SEMRUSH, AHREF or MOZ, they are excellent.
Hey Sandeep,
I have been using Ahrefs for a while but after reading your article I found that Semrush is much more helpful in the case of Content marketing and SEO.
I would like to give it a try to Semrush.
Thanks, Joy. Semrush is definitely better. Glad you found my article helpful.
I did not have a good experience with SemRush… and move to Moz.
After reading your article and forum feedback, I should give SemRush another try…
Hi Sandeep,
Thanks for your in-depth SEMRush Vs Moz comparison. I have been blogging since 2015 and would like to take my profession to the next level. Hence, I’m looking for an ideal tool to tweak my organic presence by giving an SEO boost to my blogs. Your great insights helped me chose the right tool and yes, I want to get SEMRush after reading your content.
Good read and comparison, what about doing a comparison with some of the lower end tools, which are slowly catching up to the bread and butter SEO tools – SEM – AHREFS – MOZ ETC.
Seranking – Ubbers Etc
By going through your article, I’m impressed with Semrush. It is more user-friendly and gives quite accurate data.
Thanks Sandeep for the detailed information.
Cheers!
I use Semrush and MOZ to perform technical audit of my client’s website. Both have good features to analyze the website.
[…] Users can perform keyword research and link analysis of sites from the browser bar, making Moz one of the best alternatives to Semrush. [4] […]
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Hi there, I’m Sandeep Mallya!
I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business.
I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business.
Since then, 99signals has grown significantly and generates over $10,000 in side income each month. Read More about “About Sandeep Mallya”…

Hi there, I’m Sandeep Mallya!
I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business.
I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business.
Since then, 99signals has grown significantly and generates over $10,000 in side income each month. Read More about “About Sandeep Mallya”…
A few links on this blog are affiliate links. If you purchase a product or service through one of these affiliate links, I’ll receive a commission at no additional cost to you.
Rest assured, I recommend only those tools that I personally use and genuinely trust. In most cases, you’ll find in-depth reviews, tutorials, and how-to guides of these tools on my blog to help you make informed decisions.

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Meta tags are snippets of text, formatted as HTML code, that describe the content of a webpage. Using them correctly can help boost your visibility on search engine results pages.
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When executed well, search engine optimization (SEO) tactics put your brand name at the top of search results—a huge win if you’re looking for more organic traffic and brand awareness. But ramping up your SEO efforts can feel overwhelming if you’re unsure where to begin. One tangible box to check? Meta tags for SEO. 
Meta tags are pieces of HTML code, but don’t worry—you don’t have to be a programmer to add HTML meta tags to a web page. Here’s a simple explanation of meta tags SEO, with tips for adding meta tags to any website.
Meta tags are snippets of text, formatted as HTML code, that describe the content of a webpage. Whether your site is a simple scrolling blog or multiple pages of ecommerce listings, meta tags help Google, Bing, and other search engines understand your page’s content, how to index it, and how to display it in search results. Social media platforms also leverage this meta information when serving content to their users.
These tags appear in the HTML document containing instructions for rendering a web page and do not appear to users as they browse it. Some types of meta tags (like title tags) might appear on the search engine results page (SERP), though. To add or edit them in your content management system (CMS), simply look for the corresponding fields and enter the appropriate meta information. For example, in Shopify, go to a product page and scroll to the “Search engine listing preview” and make changes as desired.
Each meta tag tells search engines and other web services about a content attribute of a particular page. If you’re building a business or ecommerce website, filling in the following tags can help improve the visibility of web pages in search results:
Title tag. A meta title, or <title> in HTML code, appears as the title of your page in search results. This HTML element is arguably the most important meta tag for a web page. As such, it should include target keywords and accurately reflect the page’s content. For instance, if you run a lawn care company in Oklahoma, your homepage title tag could be “[Your Company Name]: Best Lawn Care in Oklahoma.”
Meta description tag. This meta property provides a page description that is displayed when the page ranks in Google Search and other search engines. Be sure to create unique descriptions for each particular page. Duplicate meta descriptions (or copying and pasting the same meta description into the field for multiple pages) can adversely impact SEO.
Meta robots tag. A robots meta tag provides instructions to search engines about how to crawl and index a particular page. In some cases, you might want to use meta robots tags to tell search engines not to display a page in search results, such as a password-protected page within your website that only current clients can access. 
Viewport meta tag. This is an important meta tag for rendering websites on mobile devices. Also known as a meta viewport tag or simply a viewport tag, it adjusts pages to the device width. Aligning with device width helps you deliver a seamless experience for mobile users.
Meta charset tag. A meta charset tag declares the character encoding for the page’s content. In plain English, this type of tag helps you display emojis, symbols, and punctuation as intended. This meta tag supports text-to-speech tools, and it helps prevent display issues (like an accented é not showing up properly). 
Other tags. You may encounter other meta tags when building your site. These include the meta keywords tag (which is now largely obsolete), the meta refresh and meta http-equiv tags (used for refresh instructions but not relevant to SEO), and hreflang tags (which tell search engines what region and language a web page is intended for). All of these tags are relatively rare.
Over time, the SEO community has identified an array of best practices to optimize the use of meta tags on a website. Here are some tips for leveraging meta tags for your business site or ecommerce store:
Use relevant keywords at the beginning of your title tags. Those keywords could be related to your industry, the products you sell, or the name of your business. The Google results page displays a maximum of 60 characters, so keep your title under this length to ensure that it’s not truncated. Avoid duplicate titles across multiple pages, as this can counteract your SEO efforts.
Meta description tags, also called meta name description content tags, will not directly influence SEO rankings. Still, it’s wise to use them to provide a relevant summary of a page’s content. The best meta description tags start with an accurate page description that neatly summarizes its content. These descriptions should be between 150 and 160 characters and should include target keywords whenever possible.
Meta robots tags tell search crawlers what to do on a page—typically, whether to index it or not. For example, let’s say your ecommerce site has a lot of product filters that create dozens of near-identical product category URLs. A meta robots tag like “<meta name=”robots” content=”noindex, follow”>” would tell search crawlers not to index that filter results page in search results but to follow the links and discover other pages on your site.
If you need to block other pages (like password-protected or admin pages with sensitive information) from being indexed, SEO plug-ins or theme files can help you easily customize those pages. The Shopify App Store includes such plug-ins, including Metagen and TagFly. Also, make use of the Google Search Console to catch any meta tag issues, including whether any content has been accidentally blocked from search indexing.
Not every content type will automatically scale to the right size on mobile devices. Viewport meta tags address this issue, helping you provide a seamless experience in mobile browsers. For example, a viewport tag like “<meta name=”viewport” content=”width=device-width, initial-scale=1.0″>” tells the browser to load the content so that it matches the width of the screen and isn’t zoomed in or out. This type of tag is primarily for mobile usability, something search engines like Google look for when ranking web pages. 
Most ecommerce site builders, such as Shopify, include these tags by default.
Web browsers offer an array of character encoding options to help you display emojis, symbols, and punctuation as intended. The most widely used is called UTF-8, and the full meta tag looks like “<meta charset=”UTF-8″>.” Google supports this character set by default in its search results. Your website builder should default to UTF-8, but if not, you can manually set your charset meta tags to this. Doing so helps ensure your site will properly display across different browsers and systems, contributing to a consistent user experience.
Chances are you’ll want to use Google Search Console to track your SEO performance and identify technical issues (e.g., meta name and title tag issues). If so, you’ll need to verify your site. Register your site with Google, which will then provide you with a verification tag. Add it via your CMS or theme editor. From this point onward, you’ll be set to use Google Search Console to monitor site performance.
Meta tags in SEO are snippets of HTML code that provide search engines with important information about a webpage’s content.
Yes, meta tags can improve SEO by helping search engines better understand the content and purpose of each page on your website. Tags like the meta title and meta description can influence how your site appears in search results, and may encourage users to click through to your site.
Examples of meta tags include title tags (the title for the web page), meta charset tags (code that helps to display symbols properly), and meta robots tags (like “noindex,” which tells crawlers not to index that page). For example, a charset meta tag telling the browser to display emojis correctly looks like “.”
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Thursday, June 26, 2025
TourismReview
News
Respected Voice of Tourism
The travel sector, noted for its ever-changing character and shifting tastes of patrons, is currently experiencing a digital shift. This transformation is changing how marketers relate to travelers. With AI tools increasingly important in travel plans, bespoke experiences have become a key way to engage discerning clients. With rising internet bookings, plus the growing trend of flexible planning, digital marketers need to use advanced technologies (like deep learning) to deliver tailored experiences that speak to each traveler’s desires.
The Rise of Online Travel Planning
Digitization has fundamentally changed how travel purchases are done. Data from Euromonitor for 2024 show that 66% of all travel bookings happen online, with predictions that it will rise to over 70% by 2027. This points to a rising reliance on apps and digital sites, where travelers want not just information but rich, visual content plus real reviews by other travelers. Research by Phocuswright (2024) shows that 22% of U.S. travelers already utilize general AI tools for travel arrangements, with around 50% expecting to within a year. This underscores how tech shapes modern travel adventures.
Personalization: A Necessity, Not a Luxury
Travelers these days desire unique, meaningful adventures. Experts stress that consumers now seek experiences that make them feel special, not just focused on price or destination. Backing this up, 72% of consumers only engage with personal messages, and 63% see personalization as an expected standard. As a response, digital marketing is moving from general advertising toward using solutions that study specific user actions for custom ads. This level of personalization is essential to remain competitive in travel.
Flexible Planning and Seasonal Trends
Travelers’ choices are also getting more flexible, with bookings planned more than 180 days ahead rising by 20% through the middle of 2025. There’s also been a very striking 52% rise in last-minute bookings (0–3 days), according to data by Expedia. This shows a need for dynamic, real-time campaigns. Seasonality still matters a lot, with peaks during the summer break, the winter sports season, and during holidays. These drive big shifts in what people want. So, marketers have to match campaigns to these seasonal trends, so they capture people’s interest when it matters.
The Power of Deep Learning in Advertising
Advertising that is personalized using deep learning is changing how travel marketers interact with their audiences. These algorithms can analyze diverse data – browsing, searches, demographic data and social interactions. The algorithms can then recognize particular likes and dislikes. This means they can deliver highly relevant ads. For example, a traveler who has looked at luxurious hotels or shown interest in a place might get specific ads for those hotels or curated trips. This improves relevance, increases clicks and boosts the whole user adventure.

A New Era for Travel Marketing
The travel sector continues to develop, and this means that digital marketers must both meet the needs of experienced, tech-aware travelers while also seizing opportunities. Integrating AI tools and deep learning helps marketing to deliver personalized and timely campaigns that fit user choices around flexibility and authenticity. With online bookings set to keep rising and GenAI growing, the future of marketing travel is about harnessing data and customization to build the memories that resonate. It’s like this: each traveler ought to feel a bit special, right? So, by really getting into these new ways of doing things, those in charge of marketing can find their way through all the tricky parts of the travel world, and, what’s more, tap into all the great stuff it has to offer.

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