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Learn proven ecommerce keyword research tips and strategies to increase traffic and conversions of your online store.
Start your online business today.
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Having trouble getting your ecommerce store in front of the right customers?
You’re not alone. With millions of online stores competing for clicks, showing up in search results requires a solid SEO strategy—and it all starts with the right keywords.
This guide explains everything you need to know about keyword research for ecommerce—how to find, analyze, and use keywords that drive traffic and sales.
Ecommerce keyword research is the process of finding and analyzing the search queries people use when looking for products online. The goal is to find the most relevant terms and add them to your store’s content such as product pages, category pages, and blog posts.
This increases your site’s chances of appearing in search results for those queries and driving more visitors and sales.
Let’s say you run an online store specializing in home office equipment. A potential buyer might search for “heavy duty monitor arm” on Google:

If your website is optimized for that phrase, you’ll have a better chance of ranking in search results and attracting ready-to-buy shoppers (like the listings shown in the screenshot above).
By knowing what people are already searching for, you can tailor your pages and content to match their intent and drive more sales.

In ecommerce, every search represents a potential sale. Keyword research helps you understand what your customers are looking for and how they search for it.
When done right, keyword research does the following:
Keyword research helps you identify search terms with high buying intent. 
“There’s a big difference between someone typing ’hospital bed’ and someone searching ’best home hospital bed for elderly with arthritis.’ The first could be anyone—perhaps a student working on a project. The second is almost definitely a caregiver ready to buy,” says Kyle Sobko, CEO at SonderCare. 
By targeting high-intent keywords like these, you attract shoppers who are actively looking to make a purchase, not just browsing.
If you sell eco-friendly water bottles, optimizing your product listings with relevant terms like “BPA-free water bottle” or “reusable gym bottle with straw” helps you appear in more specific and relevant searches.
Keyword data helps you plan content that matches your audience’s search queries. For example, if you notice consistent monthly searches for “running shoes for flat feet,” you could create:
You can promote these pages using platforms like Google Ads or Meta Ads to drive sales.
Keyword trends show what people care about and what they’re willing to pay for. A spike in searches for “collagen supplements for skin” may signal growing demand in that niche.
Running ads without proper keyword research can quickly deplete your budget. 
“I use Google Ads to test which terms and landing pages bring in the best conversion rates, so I don’t waste time optimizing for keywords that might bring visitors but don’t drive sales,” says Victor André Enselmann, founder and SEO strategist at Modeva. “In my experience, long-tail queries like ’noise-cancelling headphones under $200’ tend to have better conversion rates because they capture more specific intent. Whereas broad terms like ’headphones’ generate more traffic but can also attract a lot of window shoppers.”
Rank higher on Google
Use this free SEO checklist to optimize your website and content. Learn how to rank for relevant search terms so more shoppers discover your store first.
Before you start researching keywords, understand these key concepts. They’ll help you identify which terms are worth targeting—and why.
Search intent is the reason behind a user’s search query. Understanding intent helps you target the right keywords on the right pages. There are four main types:

Focus on keywords that are commercially relevant for your store—ones that will drive sales when you rank for them.
Read more: Long-Tail Keywords Strategy for Ecommerce SEO
Consider these two key metrics when deciding if a keyword is worth targeting:
Ideally, look for keywords with high search volume and low competition. But the reality is more nuanced.
A high-volume keyword might seem attractive but could be too competitive for a new store. Meanwhile, a low-volume, long-tail keyword might bring fewer visitors, but those shoppers are often closer to purchasing.
Along with search volume and competition, consider search intent, relevance, and your site’s authority when analyzing which keywords are feasible for your store.
Common ecommerce keyword categories include:
This classification helps you map keywords to the right pages and structure your site effectively.
Here’s the step-by-step process:
This initial brainstorm helps define the scope of your research and ensures you don’t miss major product areas or different ways customers might search for what you sell.
Here’s how to get started:
Now you have a foundation of seed terms and topics directly related to your ecommerce business, which sets you up for the next step.
Use your seed keywords to find relevant keyword ideas related to your niche with these techniques:
Use ecommerce keyword research tools
Keyword research tools help you find variations, gauge search demand, and evaluate competition. 
Start with Keyword Planner—a free tool within Google Ads. While it’s primarily designed for paid search campaigns or search engine marketing, you can also use it for your organic search (SEO) efforts. 
Enter a seed keyword into the tool. It will generate a list of related keywords along with metrics such as average monthly searches and competition (more on this later).

For more thorough keyword research, use professional SEO tools like Ahrefs or Semrush. They provide deeper insights on search volume, keyword difficulty, trend data, search engine results page (SERP) features, and competitor information.
Here’s a snapshot of related keywords and their metrics from Semrush’s Keyword Magic Tool:

You can also learn about your competitors’ SEO and keyword strategy using these tools. 
For example, if you’re an organic pet supplies brand and your main competitor is Only Natural Pet, enter their website URL into Semrush’s Domain Overview tool to find the keywords driving their product and category page traffic.

Collect the relevant keywords from all these reports and add them to your list.
Read more: How to Run a Competitor Keyword Analysis
Go through customer conversations
One of the most effective ways to identify high-impact keywords is by listening to your customers. They often tell you exactly which search terms they use.
Look for recurring terms, pain points, or descriptive phrases in these places:
For example, if multiple reviews mention “fits well for wide feet,” that could be a keyword worth targeting.
“An underrated tactic we find useful is analyzing customer-generated content for keyword ideas,” says Teresha Aird, director of search marketing at Custom Neon. “These sources reveal the different languages customers use when describing our products, their uses, or problems, often uncovering long-tail keywords that standard tools may miss. For example, analyzing reviews might show phrases like ‘custom neon sign for gaming room’ that reflect specific intent and can be targeted for high-conversion pages.”
Explore search engine features
Finally, explore these Google features to find additional queries, phrases, and questions related to your seed keyword:



Collect all the relevant keyword ideas you find from above tools and sources and add them to your keyword list.
Next, use keyword data to focus on terms that are both relevant for your business and realistic to rank for based on your website’s domain authority.
Analyze keywords based on these key factors:
Relevance
This is the most important factor. Does the keyword align with a specific product, category, or content on the page you’re planning to optimize? 
If you run an online office furniture store, ranking for “best single beds for small rooms” won’t benefit your business—even if it brings traffic. That traffic won’t connect with what you sell. Make sure your target keywords directly relate to your products.
Search intent
Does user intent align with the goal of your target page? For example, someone searching for “best laptop backpacks under $200” is likely looking to compare options, not buy immediately. That’s what search results reflect:

To rank for this keyword, a product comparison post would work better than a product page.
Search volume and keyword difficulty
Find a balance between these factors. A high-volume keyword like “mountain bike” might seem attractive, but if your website is new and the keyword is highly competitive, ranking for it would be challenging.

A long-tail keyword like “mountain bike under 1000” with moderate volume and low difficulty could bring in highly targeted, ready-to-buy visitors:

“One factor I always consider is business intent alignment,” says Marcus Clarke, owner and lead SEO at Searchant. “A keyword might have great volume and low difficulty, but if it doesn’t align with what we sell or the stage the user is in, it’s a distraction. I also look at SERP behavior. Does Google show shopping ads, local packs, or forums? That tells me a lot about user intent and whether we can compete meaningfully.”
Consider all these factors when prioritizing your target keywords to improve your ranking chances and attract qualified traffic. 
Think of each page on your site as a solution to a specific user query. Your goal is to match each keyword (or group of related keywords) with the most relevant page type based on search intent.
Use this table to understand how to assign keywords to different content types:

Assign one primary keyword and a few secondary/related keywords to each important page on your website (your home page, category pages, product pages, and relevant blog posts). Make sure the assigned keywords align with the page’s content and purpose.
Once you’ve mapped keywords to content types, schedule your content production. A content calendar helps you:
Your content calendar should include:
Here’s an example content calendar for an ecommerce sports store:

AI tools can help you spot keyword trends before they peak. These tools analyze search patterns, social conversations, and content engagement data to find keywords that are just starting to gain traction.
For example:
By identifying these early stage keywords, you can create content, optimize listings, or launch products that ride the trend—not chase it after it’s saturated.
“I use AI to simulate buyer personas,” explains Marcus. “I prompt ChatGPT with a customer profile: ‘You’re a 35-year-old golfer looking for waterproof trousers in the UK’ and ask what they’d search for, how they’d phrase questions, and what objections they might have. It gives me more natural, high-intent phrases than most keyword tools, especially for long-tails. I still cross-check with data from traditional tools like Ahrefs or SEMrush, but AI helps me uncover the why behind the search.”

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Keyword research isn’t a one-time task. Search behavior changes. New competitors enter the market. Product lines evolve. You need to update your keyword list regularly to stay competitive and capture new ranking opportunities.
“We revisit our keyword strategy quarterly for a full audit and make monthly tweaks based on performance data,” says Teresha. “If a page’s rankings or conversions drop (tracked via Google Search Console/Analytics), we re-evaluate keywords for relevance or competition.”
Track your keyword rankings regularly and monitor the traffic they bring using tools like Google Search Console and Google Analytics. Keep adding relevant keywords to your list as you discover them.
To help your site rank higher in search engines and attract more qualified traffic, place your target keywords in these strategic locations:
“In early 2023, our product page ‘Aura Premium Hospital Bed’ wasn’t converting like it used to,” explains Kyle. “Traffic numbers were fine, but fewer people were taking action. 
“After reviewing transcripts from customer support calls and emails, one phrase kept showing up: ‘hospital bed for elderly parents with arthritis.’ That wording wasn’t used anywhere on the page, so we rewrote the product description, added that exact phrase in the title, and included a section explaining how the bed supports people with arthritis, especially around stiffness and mobility. 
“After those changes, the page began pulling in long-tail searches we hadn’t ranked for before. Conversions nearly doubled within a few weeks.”
Your search engine optimization efforts are only as effective as your process. Most store owners, especially when starting out and short on time, don’t have a proper process in place.
Maybe that was you before, but now you have a game plan. To improve your overall SEO marketing strategy, check out our SEO checklist.
Here are the key steps to effective ecommerce keyword research:
When you research what your target audience searches for, you can identify market demand, trends, popular features, and new niches. You can use these insights to guide your product research and development and improve your offering.
Keywords in ecommerce are the words and phrases people type into search engines or marketplaces to find products. These range from short-tail terms like “running shoes” to long-tail, high-intent searches like “buy waterproof running shoes.” Keywords guide how you structure product pages, categories, content, and ads to match user search behavior.
Keyword research ensures your content (blog posts, product descriptions, guides) aligns with what people are searching for. It helps you attract qualified traffic, improve rankings, and guide readers to product pages through internal linking and strategic CTAs.
SEO in ecommerce refers to optimizing your online store so your product, category, and content pages rank higher in search results. It includes on-page elements like keyword usage, meta tags, and product descriptions, as well as technical SEO (site speed, mobile optimization), internal linking, and backlink building. The goal is to increase organic traffic and drive more sales.
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Jun 12, 2025
Discover the latest updates to Gemini Code Assist.

Gemini Code Assist has updates to improve your coding. The Gemini 2.5 model improves chat, code generation, and code transformation. Personalize your experience with custom commands and rules, plus manage context easier with enhanced chat features. Install the Visual Studio Code plug-in or JetBrains IDE extension to get started for free.
Gemini Code Assist, Google’s AI coding assistant available for both individuals and businesses, has received numerous updates in May. These updates include:
Individuals can get started for free by installing the Visual Studio Code plug-in or JetBrians IDE extension. Here’s a closer look at what’s new.
At the core of these updates is the integration of the Gemini 2.5 model, which is state-of-the-art on a wide range of benchmarks and tops the LMArena leaderboard by a significant margin. This represents a significant step forward in the model’s reasoning and coding capabilities, which we’re using to improve the core functions of Gemini Code Assist. With Gemini 2.5, Gemini Code Assist is now providing:
We know that every developer and team has a unique way of working, and this can change from project to project. To support this, we’re introducing two new personalization features:
A common challenge with any AI assistant is providing it with enough context, and then managing that context. To address this, we’ve made several practical improvements to the chat interface:
We see these updates as important steps on the path to building a truly helpful AI coding partner. We invite you to try these new features and share your feedback.
Try Gemini Code Assist for free, and learn more about our recent updates on our website.
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Start selling with Shopify today
Start your free trial with Shopify today—then use these resources to guide you through every step of the process.
How does Shopify work
Learn 26 effective ecommerce marketing tactics to boost your online business. Gain insights to enhance visibility, drive traffic, and increase sales.
Start your online business today.
For free.
Driving traffic and conversions is crucial to every online store’s success. But even with a basic strategy in place, choosing the right ecommerce marketing tactics can be challenging.
These powerful ecommerce marketing tactics and tools will help boost your online sales, attract new customers, and drive repeat purchases. Ready to take action? Implement one tactic daily for the next few weeks, then analyze your results to identify the most effective strategies for driving traffic and sales.
Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, convert that traffic into paying customers, and retain those customers post-purchase. Tactical examples for driving ecommerce sales include search engine optimization (SEO) to improve visibility, email marketing to nurture leads, and social media engagement to maintain customer relationships.
A successful ecommerce marketing strategy leverages a mix of digital ecommerce marketing tools and offline tactics such as text messages to take advantage of all available marketing channels
Market your business with Shopify’s marketing automation tools
Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.
SEO marketing connects you to potential customers who are actively seeking your products. By optimizing your website, you increase your chances of appearing first in search engine results pages (SERPs). 
Key SEO tactics to cover in your ecommerce marketing strategy include:
Around 63% of the global population is active on social media. A social media marketing strategy defines the platforms and content your share of this audience likes and how you’ll leverage them to promote your products. Your plan should also include tactics for identifying relevant trending topics and the key performance indicators (KPIs) you’ll use to measure success. 

Email marketing connects you to potential customers in the most sacred place of all: their inbox. Statistics show that 87% of marketers employ this tactic, and 14% say it has the strongest return on investment (ROI) of any ecommerce marketing strategy. 
The most popular types of email marketing include:
💡Tip: Shopify offers native email marketing tools to connect with your audience. From signup forms to segmentation and customizable templates, use Shopify Email to do it all. 
In the PPC advertising model, you only pay when someone clicks your ad. You can employ PPC advertising on platforms such as Google, Meta, and Microsoft.
This highly customizable tactic is even suitable for limited budgets. Define who you want to see your ads and pay for the campaign when you see results. Remember that you need a well-optimized website to convert leads after they click your ad. 
Social media has enabled creators to earn a living through influencer marketing. More than half of marketers partner with influencers because consumers consider creators reliable sources of product recommendations. 
Influencer marketing involves incentivizing creators with free products, commissions, or paid posts. Rates vary, but on average, nano-influencers with fewer than 10,000 followers charge $5 to $100 per post. 
Affiliate marketing is similar to influencer marketing but doesn’t require your partners to have large social media followings (although they help). Instead, you pay affiliates—bloggers, creators, loyal customers—commissions for promoting your products. 
Affiliate marketing tools like Shopify Collabs generate custom URLs for each affiliate, making it easy to track visitors sent and commissions owed.
Ecommerce SEO is search engine optimization for online stores. Its goal is to get your product pages to the top on search engines like Google, Bing, and Yahoo. Doing this brings more organic (non-paid) traffic to your website since the first organic result is 10 times likelier to get clicked than the 10th. 
Invest in SEO by:
Follow these best practices to show up for popular search terms related to your products. The screenshot below shows Everyday Yoga and Beyond Yoga ranking on page one in Google for the term “women’s yoga pants,” which receives more than 2,400 monthly searches.

Working with social media stars can help you reach new audiences, build brand awareness, and generate sales.
A recent report revealed that over 80% of marketers find influencer marketing highly effective. Instagram is the most popular channel, with 57% of brands using it. Other marketing channels include:
Influencer marketing is highly effective for identifying target customers. How often have you seen an influencer’s Instagram post, liked what they wore, and wanted to buy it? Promoting products via influencers shortens the sales cycle. With increasing social commerce features on Instagram and TikTok, shoppers can buy directly from platforms.
Marketplaces like Amazon and eBay, which reach millions worldwide, help people discover your brand. Some customers are die-hard marketplace shoppers, and there is a higher chance they’ll buy from you on a channel they know. 
However, with their hefty selling fees, most marketplaces are best considered supplementary sales channels to complement your branded store. Use marketplaces to showcase your brand and its bestsellers; add branded packaging inserts to marketplace orders that encourage buyers to shop directly from your website. 
📚 Read more: 20 Online Selling Sites and Marketplaces to Sell Your Stuff
Businesses thrive on TikTok by publishing genuine content since raw and authentic videos generate more exposure and engagement than highly edited ones.
These helpful aspects differentiate TikTok:
TikTok is great for niche advertising, offering live shopping and TikTok ads to promote products. 
Data-driven and easily scaled, Google estimates that its pay-per-click online advertising offers an ROI of $8 for every $1 spent. PPC ads target online ad space in search engines, social media platforms, or websites, letting ecommerce brands target ready-to-buy shoppers, which can generate higher sales than organic marketing. Facebook and Google are the most popular platforms for PPC ads.
For example, the Google search for “men’s boots” below generated detailed ads for relevant products. 

When you run ads on Facebook (and Instagram), you can target specific personas and leverage a variety of ad formats.
Detailed targeting is the biggest advantage PPC ads deliver. You choose your audience and ad type—for instance, retargeting ads to people who viewed specific landing pages and encouraging them to shop with you again.
Say you run a shoe store and want to promote a new line of rain boots. You can create a group of ads targeting keywords like “best rain boots” to get your ads in front of people who want to buy what you’re advertising. 
Drive up to 2x more retargeting conversions with Shopify Audiences
Find more customers and increase your orders. Audiences uses commerce insights only available on Shopify to help you maximize your ad performance on top platforms.
Install Shopify Audiences
Most of us have heard some variation of the famous “Would you like to Super Size that?” It’s an example of upselling, selling a bigger or more premium product than the customer initially wanted.
For many ecommerce businesses, upselling and cross-selling are more effective than acquiring net new customers. Sometimes, customers don’t know a premium product is available or simply need evidence to understand how an upgrade fits their needs.
For example, is one of your product models made of slightly better leather than the others? Does one include a handmade component? Be sure to emphasize the differences and ask at checkout if the customer wants to upgrade.
💡 Use the ReConvert Shopify App to upsell and cross-sell products in your store.
If you take compelling photos, make engaging reels and videos, and have a strategy, you’re well on your way to building a large Instagram following. Your next job is to engage with those followers.
Try running contests or going behind the scenes to showcase your product development process. You can also pay to play on Instagram. For business marketing, adding products to Instagram posts, Stories, and Reels provides a direct path to purchase, which is key for increasing online sales.
💡Integrate your Instagram Shop with Shopifyto sync your product catalog and manage orders within your Shopify admin. 
You lose money every time a visitor abandons their cart without purchasing, which happens just over 70% of the time.
One simple and effective tactic to reduce cart abandonments is running an email recovery campaign to encourage visitors to return and complete their purchases. Craft an email enticing visitors to return to their carts by reminding them what they considered purchasing and why.
Clothing brand Alex Mill, for example, uses a 15%-off discount to encourage cart abandoners to return and finish the purchase.

Sending promotional SMS messages to existing and prospective customers is called SMS marketing. Messages can inform shoppers about special offers, promotions, updates, alerts, and product information.
If you run an ecommerce store, you can use SMS marketing for:
Bushbalm, for example, relies on SMS marketing to build relationships with its audience. Its automated welcome series, which introduces new subscribers to the brand and its bestselling products, regularly sees click-through rates of more than 50%.
💡Start SMS marketing today with Shopify apps like Attentive and Klaviyo.
Dollar for dollar, email marketing is one of the most effective channels at your disposal.
To get started, actively promote your newsletter, blog, and any other email capture efforts to get as many subscribers as possible. Children’s clothing brand Mori makes email signups the central focus for site visitors. It also gathers first-party data on its subscribers by asking which persona they reflect. 

It’s not enough to capture email addresses—you must send regular, valuable emails for an effective ecommerce marketing activity. 
There are many occasions suited to emails your subscribers will actually appreciate:
Well-designed sites attract more customers. To build customer trust, make it easy for visitors to understand your value proposition, read your (clear and legible) fonts, and navigate your site.
Are you properly segmenting your products, or are you putting too many on a single page? Have you figured out the balance between text and visuals? 
These are just a few of the many considerations. If your page isn’t converting well, consider some of the great themes available on Shopify.
See how Outdoor Voices’ beautiful ecommerce website facilitates easy shopping—customers can browse by product category or use the search function to find what they need.

Live chat is another opportunity to engage with shoppers on your site.
Many live chat tools let you target people who arrived through an email newsletter or spent a certain amount of time browsing particular pages. Live chat enables direct conversations so your team can answer questions and address concerns when customers are planning to buy.
If you can expand your product line, you should evaluate market demand to determine whether adding a new product is worth the cost. You can do that through various approaches, such as keyword research, geographic validation, social media trends research, etc. 
Another creative way to test your market is to pre-sell items to see how many people place orders. Suppose you’re deciding which of three potential products to sell. Create quality pages for all three, then list them as “out of stock.” See which page gets the most back-in-stock notification requests and sell that product.
💡Use the Back in Stock Shopify appto avoid losing sales on out-of-stock products.
Regular blogging can connect you to customers and improve your search engine results page rankings. If you’re already creating content, consider featuring your blog on your online store.
Some other content marketing tactics for improving reach and engagement include:
Using behavioral data lets you serve visitors personalized experiences based on their online actions and preferences.
Location is an aspect of personalization that lets you cater to customers’ current needs: Someone in southern California may be looking for bathing suits in October, while your Maine customers probably need coats, for example.
💡Tip: Shopify automatically creates a customer profile whenever someone shares their email address or phone number with your business. Use this data to segment your audience for further personalization—like rewarding loyal customers after their fifth purchase or incentivizing people to place another order if they haven’t shopped with you in more than 60 days. 
Put your customer data to work with Shopify’s customer segmentation
Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.
User-generated content (UGC) is excellent for generating social proof. When prospective customers see people like them buying your products, they’ll feel more confident doing the same.
Technically, even product reviews are UGC. Another effective UGC tactic is displaying pictures of customers using your products. Colourpop Cosmetics, for example, features TikTok tutorials of happy customers using its makeup.
Brick-and-mortar businesses aren’t the only local businesses. Online retailers can also take a regional approach to increase online sales.
Identify areas with large concentrations of customers and run promotions there. Review which products those customers buy and consider local events or seasons to time promotions appropriately.
If you have a warehouse or multiple warehouses, consider a promotion with free, discounted, or expedited shipping to customers nearby.
Conversion rate optimization (CRO) means optimizing your website for on-site conversions and increased sales. CRO helps you identify problem areas on your site.
Where are you losing sales? Who’s dropping off and why? What can you do to capture those missed opportunities? Qualitative and quantitative research come together for a holistic and unbiased view of how conversion-oriented your site is.
Once you’ve identified the challenges and opportunities, you can develop hypotheses and tests to see which approaches generate the most sales.
Customer loyalty programs generate multiple benefits: They incentivize customers to buy your products and refer their friends, and they keep your brand top-of-mind through automated reminders.
You choose how to reward customers, how often, and for what actions. For instance, you might have a point-based program with a point-based currency members can redeem for discounts, free shipping, or gifts.
Beauty brand Mirenesse has a robust customer loyalty program. Members can access secret sales, free shipping, and the “Love Rewards” boutique. Customers also earn points on purchases that they can convert to store credit and redeem on future orders.

You can use Shopify’s Smile app to easily implement a customer loyalty program.
Optimizing your store for mobile is more than having a responsive design. It means designing your site with mobile visitors in mind from start to finish.
Perhaps that requires a bigger Add to Cart button on all mobile product pages so visitors can add items to carts without zooming in. Or, you might present your images in a quick-loading format so mobile visitors can easily see and magnify product photos.
A product bundle is a set of two or more related products offered at a discount. You can sell bundles through your store or Shop channel to increase average order value, clear out old inventory, and create more product visibility.
Wild One, for example, sells a harness walk kit at discounted prices. Customers receive a leash, harness, and set of poop bags, which they can customize by color and size.

💡Get the Bundler app on the Shopify App Store.
Interactive experiences like 360-degree views or zoom-in features help customers get a good look at products.
Take it a step further and go 3D like high-fashion brand Rebecca Minkoff. After adding 3D modeling and augmented reality to its product pages, the company found that customers were 65% more likely to purchase after viewing products interactively.
“At a time when the savvy fashion shopper wants to be able to connect with a brand’s persona, understand the texture and structure of every bag, and envision how they’d feel wearing each piece in a collection, we’re excited to host video and 3D within our Shopify ecommerce site to bring shoppers that much closer to Rebecca Minkoff designs,” says co-founder and CEO Uri Minkoff.
📚 Read: In going 3D, Rebecca Minkoff’s customers became nearly 30% more likely to buy.
A 2025 survey from Wyzowl found that 89% of businesses use video marketing, with 93% saying the tactic has given them a positive ROI. 
Ecommerce brands can post many different types of videos:
For example, Friday Pattern Company creates popular YouTube sewing videos. They publish “sew along” sessions that teach viewers how to sew, videos about sewing techniques and hacks, and even a vlog-style series. These videos drive organic traffic to the brand’s ecommerce store and keep it top of mind when followers need sewing patterns.

Webinars and workshops are great for engaging customers and educating them about your products. You could run in-person product demonstrations to show how your products work. Or, host online webinars, inviting industry experts to speak on topics related to your brand. 
Affiliate programs are rewards-based systems where partners promote your products in exchange for commissions. A customer or creator may advertise your products on their profile, referring their followers to your store. Then, they receive a commission on any sales made through their unique link.
Affiliate marketing helps companies like ramen brand immi launch products, build brand awareness, and sell stuff. The company used Shopify Collabs to recruit over 400 ambassadors to its affiliate program, generating more than $200,000 in sales.

💡 Learn more: The Pre-Launch Strategies of a Million-Dollar Brand
The right marketing strategy can introduce you to customers, improve average order value, and increase sales—all good things for your business! By following the ecommerce marketing tips above, you can build a successful store with a good customer experience for shoppers.
Ecommerce is a way to sell and deliver products and services. Digital marketing is how you reach potential and current customers to encourage purchases. When someone goes to your website to buy new shoes, the act of buying and receiving the shoes is ecommerce.
Some tactics for marketing an ecommerce business include:
You can use social media for ecommerce marketing in many ways:
How you measure success depends on your ecommerce marketing strategies—each will have different metrics. In general, look at conversion rates, website traffic by channel, and sales. Tools like Shopify Analytics can track user behavior and sales, giving insight into which of your ecommerce marketing strategies are most effective.
The 5 Cs of ecommerce marketing are company, collaborators, customers, context, and competition. Cover all five components in your marketing strategy.
Shopify is the best platform for starting an ecommerce business. It’s incredibly user-friendly and has a ton of out-of-the-box features—including prebuilt themes, checkout, social media integrations, and extended sales channels—so you can start selling quickly.
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2023-11-06
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