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SEO (Search Engine Optimization) requires a multifaceted strategy that includes researching competition, analyzing what keywords are capable of driving traffic, creating an external and internal link building strategy, and optimizing page loading speed.
Below we feature the best SEO tools to increase your odds of ranking high in Google.
Many recognize Jasper as the best overall AI writing assistant, leading the market with its impressive features and quality. You first provide it with seed words, which Jasper then analyzes before creating phrases, paragraphs, or documents based on the subject matter and tone of voice. It is capable of instantly producing a 1,500-word article.
The platform has more than 50 AI content generation templates, including blog posts, emails, marketing copy, Facebook ad generator, Google ad generator, meta title and description, press release, and much more.
Here is a look at some of the best features of Jasper:
We also Compare Jasper Vs. Copy AI & Jasper Vs. Scalenut.
Read Review →
Visit Jasper →
 
Surfer is primarily a tool for generating SEO content, some of the core functionalities include:
Outline Builder – Use the built-in Outline Builder to structure your content into a detailed outline complete with unique potential headings and questions.
Topic Discovery – Discover dozens of relevant topic clusters in a matter of minutes, this enables a strategy to target different keywords.
Keywords Volume & Search Intent – Check search intent for your target audience and evaluate monthly search volume and keyword difficulty at a glance. While Google does offer this functionality for free via the Google Keyword Planner, this tool is easier and less frustrating to use.
Internal content structure – This is seamlessly optimized by using real-time metrics for structure, and word count.
AI Writing – Utilize the full power of Surfer to write well-researched and high-quality articles.
AI Content & Plagiarism – While some affiliates may choose to rely on AI generated content, this could result in a Google penalty, this is why the built-in plagiarism and AI content checker is an important tool if you want to avoid penalties.
Read Review →
Visit Surfer SEO →Exploding Topics is a premier trend analysis platform, essential for discovering emerging trends across diverse sectors. This tool excels at identifying nascent trends poised to gain significant traction within a 12-24 month horizon, providing a strategic edge in trend foresight. It is specifically designed to detect promising trends before they hit the mainstream, making it invaluable for uncovering what to write and report on for SEO purposes.
The platform uses a combination of AI-driven data aggregation and expert human analysis to ensure both accuracy and depth in its trend predictions. By scouring numerous online sources such as social media, search engines, and news sites, Exploding Topics collects and analyzes data using advanced algorithms and natural language processing techniques to identify and predict emerging trends. Its user-friendly interface allows users to explore and track trends effortlessly, enhancing the ease of trend analysis and forecasting.
The tool can also be used for keyword research, and offers more comprehensive and up-to-date data than competing tools.
Exploding Topics is a crucial tool for anyone looking to stay ahead in their field, offering early access to emerging trends and actionable insights that inform strategic business decisions. Its focus on uncovering under-the-radar trends with high growth potential makes it an invaluable resource for optimizing SEO efforts and staying informed about what to write and report on in various industries.
Read Review →
Visit Exploding Topics →
Rank Math is a comprehensive SEO plugin for WordPress that simplifies the process of optimizing content according to best practices. It offers built-in suggestions, customizable SEO settings, and control over which pages are indexable. Rank Math integrates with both the Gutenberg and Classic Editors and supports over 20 schema types, including FAQ and HowTo, to help users win rich snippets.
One of the standout features of Rank Math is its AI capabilities, which significantly enhance the content creation and optimization process. The plugin includes over 40 AI-powered tools designed to streamline SEO and content creation. Rank Math’s Content AI can generate SEO-optimized articles with just one click, offering a variety of high-converting templates. The AI tools can perform keyword research, generate new topic ideas, outline posts, and write substantial content in minutes, drastically reducing the time and effort required compared to traditional methods.
Content AI also provides personalized content recommendations and ensures a consistent brand voice, supporting multiple languages and integrating seamlessly with the WordPress Block Editor, Elementor, and Divi. With features like bulk generation of SEO titles and descriptions, advanced snippet previews, and robust AI-powered SEO meta and OpenGraph tags, Rank Math enables users to create content that ranks well on search engines. The AI Command Center and RankBot further enhance productivity by offering tailored SEO advice and managing multiple content projects simultaneously.
Overall, Rank Math leverages AI to provide a powerful and user-friendly SEO solution that helps WordPress users optimize their sites efficiently and effectively.
Visit Rankmath →
Scalenut is essentially an all in one marketing tool and is designed to scale. It enables you to quickly and get the entire keyword plan for your niche and to generate a content management strategy to dominate these terms. The software is divided into 4 sections:
Research – Uncover insights and build a strategy that works by getting all the insights and semantic key terms you need to outpace your competition.
Create – Write SEO content that ranks by using the most advanced versions of NLP and NLU (Natural Language Processing & Natural Language Understanding). It offers real-time optimization based on SERP statistics, and offers content that can deliver.
Optimize – Get real-time feedback on where your content stands with a dynamic SEO score. Improve on the go, no more revisions!
Marketing Copy – Write persuasive copy that brings conversions with 40+ AI copywriting templates. This includes the following:
Claim a 20% discount off the monthly subscription fee. Discount Code: FOREVER20 
We also Compare Scalenut Vs. Jasper.
Read Review →
Visit Scalenut →
 
If you want to generate high-quality website copy and marketing text and you need to optimizing SEO in highly competitive industries, Writesonic’s AI-powered content generation technology is the way to go. The tool enables you to generate blog posts, product descriptions, and marketing headlines automatically. Writesonic also allows you to create many variations of Google and Facebook ads in just seconds. 
Here is a look at some of Writesonic’s top features: 
Read Review →
Visit Writesonic →
This powerful platform offers a range of tools that replaces the functionality of other products that includes Google Trends, MOZ, Hootsuite and SimilarWeb.
Some of the tools that are offered include:
Traffic Analysis – Benchmark your website traffic against competitors to see where you stand. See their estimated total traffic, top traffic sources, bounce rate, time on page, and more to inform your next strategy.
Keyword Research – When it comes to SEO, researching keywords should be at the top of your list. Discover your organic search competitors and find opportunities to compete against them. Learn the value of the exact keywords they’re ranking for and highlight the gaps that even your rivals overlook.
Keyword GAP – It can be difficult to compete for the most obvious keywords, the best strategy for new websites is to chase after long-tail keywords. These are search terms that are often neglected by legacy market leaders. This tool enables you to compare up to five competitors side by side and find the gaps in keyword strategies that you can start to target.
Backlinks Analytics – Backlinks is still one of the most important elements to rank websites highly. This tool enables the sourcing of new backlink opportunities for your own site. Simply enter your competitor’s site to see all of their backlinks. Then, find their top referring domains, apply filters to find specific sites, and even pinpoint their most recently acquired and lost backlinks. With this information you can then discover how your competition is sourcing backlinks, the types of articles that get these links, and you can formulate a strategy to do the same.
Position Tracking – It used to be that you needed dedicated software simply to track your current ranking for multiple keywords in Google. This time saving tool is included in this platform, with this information it is recommended that you focus on pages that are ranking anywhere from position #6 to #20, and work on improving the pages for those keywords. Improvements include optimizing the content on the website to maximize user conversion and retention rate.
Writing Assistant – While you should always write content that is generated with a user first mindset, these tools can help to ensure that the content is Google friendly. This can be integrated directly into your Google Docs or WordPress account.
Content Audit – This is one of the most under appreciated features of this platform, audit your content assets and automatically break them down into sets for further improvement. Find pieces that need to be updated, rewritten or deleted using Google Analytics, Search Console and SEM Rush data.
Read Review →
Visit SEM Rush →
Content Raptor is an advanced SEO optimization tool designed to help websites maximize their organic traffic by identifying high-potential pages, providing actionable keyword suggestions, and automating content improvements. By integrating with Google Search Console, it quickly analyzes existing rankings and pinpoints opportunities to boost visibility. The tool streamlines content optimization through a built-in AI Rewrite feature, allowing users to seamlessly add missing keywords and entities without over-optimization. Users can track the impact of their changes with built-in A/B testing, rank tracking, and historical performance analysis.
Designed for agencies and portfolio owners, Content Raptor simplifies SEO workflows by automating content recommendations and syncing changes directly to WordPress. Its affordability makes it a competitive alternative to premium SEO tools like SurferSEO and SEOTesting. With unlimited keyword suggestions, AI-driven rewriters, and detailed analytics, Content Raptor empowers users to optimize their content at scale, improve rankings efficiently, and achieve measurable traffic growth—all with an intuitive, beginner-friendly interface.
Visit Content Raptor →
Designed for SEO, and for websites that need to scale content, the generative AI model is designed to generate humanlike content and passes even the strongest and most accurate AI detectors.
Users can create long-form blog posts in minutes from a keyword, YouTube video, podcast, existing blog, PDF or document, or custom audio file – all with your own unique voice and writing style. For SEO-focused content publishers who need long-form content, and with the ability to product content quickly it is a solid option.
Read Review →
Visit Content at Scale →
Trends Critical is an innovative trend analysis platform that revolutionizes how niche trends are discovered. It streamlines trend research using AI to personalize actions on trends before they reach mainstream awareness. The platform enables rapid trend analysis in under 90 seconds and supports over 50 languages. With over 40 AI templates and a Doc Generator, Trends Critical offers a comprehensive solution for identifying and acting on trends across various industries.
At its core, Trends Critical uses a unique trend categorization method based on novelty, amplitude, and velocity. Trends are classified into ‘At Birth’ (new and emerging), ‘Rising’ (gaining regional popularity), ‘Popular’ (highly popular), ‘Mainstream’ (widely accepted), and ‘Fading’ (losing popularity). This helps users understand the lifecycle stage of each trend. The platform also encourages user participation in trend spotting, offering rewards and exclusive networking opportunities, enriching the trend database.
Key Features for Enhanced SEO:
Ideal for businesses, startups, and individuals, Trends Critical blends AI-driven analysis, user engagement, and comprehensive trend categorization. By leveraging its features, users can enhance their SEO strategies and ensure their content stays relevant and competitive in today’s fast-paced market.
Read Review →
Visit Trends Critical →
As I discussed extensively in my SEO optimization guide, one of the most overlooked aspects of ranking high in Google is how how fast your page loads, this has been a ranking factor since at least 2017, and is extremely important especially for mobile users.
This free tool is provided by Google for website owners to analyze how Google assesses their page loading speed. If your website is Green and you pass then you will be not be excluded from the search results:Unfortunately, if you fail then you need to immediately work on rectifying this situation. The three metrics that you should focus on are:
The first contentful paint is the above the fold content that is first seen when a page loads – How many microseconds does it take until it is finished loading?
The largest contentful Paint marks the time at which the largest text or image is painted. This is when optimizing image size takes priority.
Cumulative Layout Shift measures the movement of visible elements within the viewport as the page loads. You may have personally encountered this when  you begin reading content on a page to then have the content on the screen shift, this can cause frustration amongst users.
Every business owner must ensure that they are familiar with this tool. If you see a red FAILED notification then you need to rectify the situation, as it increases the odds that you will not be able to rank highly.Visit PageSpeed Insights →
Knowing the importance of optimizing page loading speed is important, especially to pass Google PageSpeed Insights – Nitro Pack is the tool that enables the optimization of this speed. It provides everything you need for a fast website, in one place. Features like caching, image optimization, and a CDN are ready to go out of the box.
Image Optimization
Code Optimization
Loading Optimization
Visit Nitro Pack →
In conclusion, SEO is a comprehensive strategy involving competition research, keyword analysis, link building, and page speed optimization. Utilizing advanced tools can significantly enhance your chances of achieving high rankings on Google. These tools offer features such as AI-generated content, keyword research, topic and trend analysis discovery, SEO content creation, video generation, and performance analytics. By leveraging these technologies, you can streamline your SEO efforts, produce high-quality content, and improve your website’s visibility and user experience. Implementing a well-rounded SEO strategy with the right tools can drive traffic, increase engagement, and ultimately lead to better business outcomes.
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Antoine is a visionary leader and founding partner of Unite.AI, driven by an unwavering passion for shaping and promoting the future of AI and robotics. A serial entrepreneur, he believes that AI will be as disruptive to society as electricity, and is often caught raving about the potential of disruptive technologies and AGI.
As a futurist, he is dedicated to exploring how these innovations will shape our world. In addition, he is the founder of Securities.io, a platform focused on investing in cutting-edge technologies that are redefining the future and reshaping entire sectors.
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Advertiser Disclosure: Unite.AI is committed to rigorous editorial standards to provide our readers with accurate information and news. We may receive compensation when you click on links to products we reviewed.
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Over the past month, Meta has gone into overdrive with a flurry of new tech and advertising announcements designed to keep marketers hooked on its AI-powered ad juggernaut. 
At the beginning of the month, Meta hosted its fourth annual Performance Marketing Summit, which caters to marketers and agencies representing high-growth startups. At the event, Meta announced that it was expanding the availability of some products like Value Optimization, which allows advertisers to optimize their campaigns for a variety of outcomes, depending on whether they, say, care most about ROAS based on purchases or profit margins. It also announced the expansion of Value Rules, which allows advertisers to assign higher value to certain types of customers.
Then, at the annual Cannes Lions Festival of Creativity this week, Meta said it would finally be bringing ads to WhatsApp, something that advertisers have long been clamoring for. Finally, Meta announced a bunch of new tweaks to its tools that allow brands to create videos and imagery using generative AI. For example, brands can now integrate their logos, colors and fonts into these tools to ensure better branding consistency at scale. 
These announcements also underscore how Meta’s AI pitch has evolved over the past few years. Meta has made AI a cornerstone of its advertising strategy ever since Apple’s iOS 14 update threw a wrench in its ad targeting engines. In 2022, Meta rolled out Advantage+ Shopping Campaigns, which used AI to automate parts of the advertising process and decide who to serve an ad to. It quickly became a hit for Meta’s business, achieving a $10 billion run rate by 2023. 
While the first step of Meta’s AI evolution was focused on getting brands and marketers to trust the company’s machine learning tools, step two now seems to be focused on giving advertisers more control and the opportunity to make more granular tweaks that make sense for their particular brand. 
“The SMB space, or the direct-to-consumer space, has always been focused on outperforming and believing there are little things you can do to build an edge,” Matt Breuer, svp of portfolio growth and strategy at holding company Aestuary, said. 
Still, that forces Meta to thread a careful needle in this moment in time by both convincing advertisers to trust its AI tools, while also promising them more control. On a high level, it seems like the shift toward AI could spell doom and gloom for marketing jobs, with the Wall Street Journal reporting at the beginning of the month that Meta aims to eventually fully automate ad control using AI. But among the marketers who spoke to Modern Retail, many are happy with the shift toward AI, so long as it is coupled with changes that give them more control and the opportunity to optimize for different outcomes. 
As Kevin Simonson, CEO of e-commerce marketing agency adMixt put it, “ASC was more of a bottoms-up approach to getting advertisers to adopt AI tools.” That is, it was designed to ensure that “media buyers or advertisers don’t have to do as much work to get better results.” 
But according to Simonson, the expansion of tools like Value Rules and Value Optimizations is more designed for the “most aggressive and strategic brands and agencies” that are constantly looking for new ways to tweak and optimize their campaigns. 
At the Summit, Meta also announced that it recently completed the global rollout of Incremental Attribution, which the company says measures for lifts in incremental conversions in real-time compared to business-as-usual campaigns. 
Simonson, who attended the Performance Marketing Summit, said the pitch from Simon Whitcombe — the vp of Global Business Group at Meta, who did the introduction at the summit — was essentially that he “wants to enable marketers to have more nuance in their strategy.” 
That sentiment was echoed by others who attended the summit. Katya Constantine, founder of the agency Digishopgirl Media, said Meta’s pitch at the Summit was all about how these tools could serve the “right format to the right customer at the right time,” likening it to the promise of the early days of email marketing. 
In addition to helping brands reach the right customers, Meta’s AI pitch has also increasingly centered around getting more brands to use its tools for image and video generation. And that’s where Meta has run into more roadblocks, especially with advertisers concerned about ensuring that their brand look remains consistent and aesthetically eye-catching across ads.
On Tuesday, Meta unveiled what it is calling “the next era of generative AI solutions,” designed to address some of these concerns. A suite of tools that Meta is branding as “Branding+ Personalization” will allow brands to tap into their existing content, like website content, previous ads and product information, to present a unified creative voice that Meta’s generative AI tools can tap. 
Constantine said a “consistent concern” she’s heard from clients regarding AI-powered creative tools is that they will create something “different from the brand voice and the brand look” — by, for example, using the wrong shade of green. Another seemingly subtle but frequent mistake these tools make is placing the creative overlay in the wrong place. So, she said, she’s excited about tools like these, which, in theory, should allow brands to create ads that more closely “align with brand guidelines, while still using AI.” 
As Breuer sees it, these new tools will likely largely benefit the “large-scale online retailers” that have product catalogs with thousands of images, versus the small businesses that are just shooting a handful of items at a time. Still, he said, “I think it’s still very much the Wild West, [in terms of] finding a way to use AI inside your creative process that is value additive.” 
Ultimately, Meta’s continued AI push comes at a precarious time for all advertising platforms as any changes in tariff policy or declines in consumer sentiment could lead brands to cut their advertising spend in the second half of the year. 
Simonson said that, for his part, Meta spend among his clients is up so far this year. Constantine said Meta spend among her clients was down in Q1 year-over-year, but she expects it to be flat or slightly up in Q2. Breuer, meanwhile, said that April and May were pretty disruptive due to tariffs, but so far in June, “Meta spend is trending up” at his company. 
Breuer, for his part, said he is most excited about ads coming to WhatsApp. But overall, the way he sees it is that Meta has given him and other marketers a bunch of new things to test in the next three to four months. 
“If one of the three or four net new things that Meta has rolled out … hits, that’s probably enough to steal a little bit more share heading into Q4,” he said.
Online vintage furniture marketplace Chairish is seeing a boost in customer engagement and sales thanks to a marketing campaign that leans into a growing consumer concern: tariffs.
True Religion has been on a kick to grow its e-commerce division for years. Now, that channel is on track to account for half of True Religion’s business by the end of 2025. Modern Retail spoke with the brand’s new head of digital growth, who is also its chief marketing officer.
At the Cannes Lions International Festival of Creativity this year, Amazon’s pitch to advertisers was all about how new deals with Roku and Disney will bring more high-quality inventory to its DSP.
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Founded in 1943, Ikea operates 422 stores in 50+ markets. The favored furniture brand has an impressively wide customer base, with nearly 70% of its stores in Europe. Ikea added 19 stores last year, including its first in India. The Ikea marketing strategy includes some of the most iconic logos, campaigns and companies in recent history.  

Ikea serves the unique functional needs of each target audience, with special attention to 16-34-year-old adults. It has solutions for:
Thus, it uses the following types of product positioning:
Ikea utilizes the power of the following marketing channels: 
The Ikea marketing strategy contributes majorly to its success because it's original, imaginative, and distinctive while maintaining a transparent value proposition.
From the Swedish national colors on its buildings to rich meatballs in its store cafeterias, Ikea's marketing strategy reflects its cultural heritage proudly. It infuses all elements of their identity with a sense of self-assuredness that maintains their identity in the market of stiff competition. 
Understanding that a simple tiered strategy won't encourage repeat business, Ikea extends customization, flexibility, and mix-and-match furniture modules. It effectively combines the elements of affordability and sustainability in its marketing strategy to ensure success.
While the furniture options don't pledge a lifelong guarantee, the products are built to last. Even its reusable shopping bags reflect its commitment to sustainability.
IKEA-sponsored comedic series Easy to Assemble. Its innovative content marketing was way different from a furniture product demo. Incorporating sponsored digital marketing campaigns and social media influencers have boosted the Ikea marketing strategy. Ikea’s Easy to Assemble Series
Ikea brilliantly displays products employing the best lighting systems to generate more sales. It strategically arranges best-matched items in mock rooms to encourage impulse purchases and inspire decor. The company also extends excellent customer service to provide a memorable experience and incite customers to come back for more.Ikea’s Store Decor for Inspiration
Ikea ensures an optimal mobile website's speed, button displays and gesture controls on its website and mobile app to retain and attract individuals to the site. It carefully invests in its UI/UX, enquiry-based chatbot, and regular updates on new offers, discounts, and promotions. 
One of the most successful marketing moves includes downloading its 3D modeling app to envision a dream home. It's one of its most successful marketing moves that allows IKEA to upsell its low-demand items by creating a desire in its customers to revamp the room.Ikea’s Website With Engaging Content
Ikea's marketing strategy aims at enhancing the site's visibility for relevant searches to attract the attention of new and existing customers. It includes the right product-specific keywords and Google advertisements to further augment its organic ranking.  Ikea Ranking for Bookcases on Google’s First Page
Ikea's handles are very active on digital marketing platforms like Facebook, Instagram, Twitter, and Youtube. Their digital presence is impressive, with more than 30 Million likes on Facebook, 1 Million followers on Instagram, 5.3k followers on Twitter, and 41.2k subscribers on YouTube.Ikea’s Instagram Profile
Its Instagram bio links to its website. The website also has links to its various social media posts. Its 'view shop' and 'call' options for product catalog and direct assistance, respectively, are a testament to a well-crafted Ikea marketing strategy.   Ikea’s Youtube Advertisements 
IKEA also conducts free online workshops that lure lots of enthusiastic customers, resulting in gaining leads.Ikea’s Online Workshop Ad
Ikea relies on its content marketing strategy to create a distinguished presence amongst furniture brands. Its commercials, print ads, social media, and website stands out with attention-grabbing content. It combines innovation and humor to present the brand's core values and inspire people. Ikea’s Captivating Commercial 
Ikea Marketing Strategy bears testimony to a well-thought and structured marketing venture. Sign-up for our Digital Marketing Specialist and learn more about marketing case studies published by Harvard Business. You will be taught by experts from facebook and Purdue University. Sign-up for the course TODAY!
Digital Marketing Courses typically range from a few weeks to several months, with fees varying based on program and institution.
Cohort Starts: 9 Jul, 2025
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Top Generative AI Applications Across Industries in 2025  Simplilearn.com
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