Tag Archive for: #SEOROI

IIT Roorkee, Futurense launch full-stack, no-code AI marketing certification for working professionals – The Indian Express

IIT Roorkee, Futurense launch full-stack, no-code AI marketing certification for working professionals  The Indian Express
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Google admits its earthquake alerts failed ahead of deadly quake – Android Authority

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July 28, 2025

Google has reportedly admitted to the BBC that its Android Earthquake Alerts (AEA) system failed to deliver timely and accurate warnings during the devastating 7.8 magnitude earthquake that hit Turkey in 2023.
According to the BBC’s report, approximately 10 million people within 158 kilometers (98 miles) of the earthquake’s epicenter could have received Google’s highest-tier “Take Action” alert, but the system only sent out 469 such warnings. Had the alerts functioned correctly, those at risk might have had up to 35 seconds of advance notice to seek safety.
Instead, Google said the system issued about 500,000 lower-level “Be Aware” notifications, which are meant for less intense shaking and do not override a phone’s Do Not Disturb settings. In contrast, the stronger “Take Action” alert is designed to wake users and prompt them about the severity of the situation, which can be critical during nighttime or early morning events like this one.
Notably, Google had previously told the BBC that the system “performed well” after a 2023 investigation into the matter. In a statement to Android Authority at the time, the company had noted the following:
However, in recent findings published in Science magazine, Google admits “limitations to the detection algorithms” caused the system to function poorly.
Android Earthquake Alerts were launched in 2020 and use data from smartphone accelerometers to crowdsource seismic activity detection. Available in nearly 100 countries, the system has reportedly detected over 18,000 earthquakes and sent millions of alerts. The goal is to give people a few crucial seconds to move away from dangerous situations before tremors strike.
The 2023 Turkey earthquake was one of the deadliest in recent history, claiming over 55,000 lives and injuring more than 100,000. Though Google’s alert system was technically operational, it underestimated the severity of the event.
According to the report, Google’s earthquake warning system misjudged the intensity of the 7.8 magnitude quake as between 4.5 and 4.9. The system also underestimated a second major earthquake that struck later the same day. However, the second shock resulted in a slightly better alert response, with the system sending out around 8,158 “Take Action” notifications as well as nearly four million “Be Aware” alerts.
Following the disaster, Google’s engineers revisited their detection model. When they ran a simulation using updated algorithms, the system successfully generated 10 million “Take Action” notifications for those near the epicenter and 67 million “Be Aware” warnings for those further away.
“Every earthquake early warning system grapples with the same challenge — tuning algorithms for large magnitude events,” a Google spokesperson told the BBC.
So the lesson here is that while tools like Google’s Android Earthquake Alerts (AEA) system can provide life-saving warnings and are a valuable part of modern Android smartphones, they might not always function as expected.
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Google Play System update failing on your Pixel? A fix is coming – Android Police

Google Play System update failing on your Pixel? A fix is coming  Android Police
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A fifth Pixel 6a just caught fire, and it seems like Google's update isn't enough – Android Authority

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July 28, 2025

We’ve reported on several Google Pixel 6a battery fires earlier this year. This prompted Google to release a mandatory update for some units earlier this month to combat the issue. This update is supposed to dramatically cut battery life and reduce charging speeds in a bid to reduce battery heating issues. Unfortunately, someone has reported a Pixel 6a battery fire after installing the update.
Redditor footymanageraddict reports that their Pixel 6a caught fire while they were sleeping on Saturday (July 26):
The Redditor said they had been charging the phone with the Steam Deck’s 45W charger. They also posted several photos showing the aftermath of the fire, seen below. The images show an extensively burned Pixel 6a, including a melted screen, a partially melted case, and charred internals.
What’s particularly concerning is that the user said they had installed Google’s “Battery Performance Program” update, which was supposed to reduce the risk of battery overheating in the first place. Google also recommends a free battery replacement for affected devices (via mail or walk-in), but the user said walk-in replacements weren’t available in their country.
This might be the fifth Pixel 6a to catch fire in the last 12 months. However, the previous four incidents occurred before Google’s “Battery Performance Program” update.
This latest incident suggests that the update doesn’t go far enough and that Google needs to perform a mandatory battery replacement or device recall. It’s also theoretically possible that the device battery was already past the point of no return. However, the user didn’t notice any battery swelling or other telltale signs.
This also comes after Australia’s consumer watchdog issued a warning about the Pixel 6a on July 25. The Australian Consumer and Competition Commission warned that the phone’s battery may overheat, but added that users didn’t have to return their devices. The warning nevertheless came a day before the latest battery fire incident.
We’ve asked Google for comment regarding this latest issue and whether it will take additional actions (e.g., a mandatory recall/replacement). We’ll update the article when the Pixel maker gives us an answer. Either way, it’s getting harder to recommend mid-range Pixel phones due to this issue.
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Google AI Mode adding Search Live video, Canvas, PDF upload, and more – 9to5Google

After adding Gemini 2.5 Pro, Google is updating AI Mode with four big features across Search Live (video with Google Lens access), Canvas, and more.
In addition to text, you will soon be able to upload images and PDF files to AI Mode on the web. The former is already available on mobile, while the latter will let you “ask detailed questions about those documents and bring that context into your search.”
Uploaded files will be analyzed and cross-referenced with “relevant information from the web.” This is rolling out to stable in the coming weeks, with support for more file types (including Google Drive) coming in the future.
Like the Gemini app, AI Mode is getting a Canvas feature that lets you “build plans and organize information over multiple sessions in a dynamic side panel that updates as you go.” 
For example, if you want to create a study plan for an upcoming test, just ask AI Mode, then tap on the “Create Canvas” button to get started.
Google is positioning Canvas in AI Mode as helping you build study guides or plan trips, with the ability to ask follow-up questions and make edits by highlighting a portion of the generated text. 
Soon, the new upload feature will also make it possible to customize your study guide (or whatever you need to create) with context from your files, like class notes or a course syllabus.
This will be available in the coming weeks on desktop web in the US for those enrolled in the AI Mode Labs experiment.
Another Search Labs feature is video input in Search Live. After launching voice last month, Google will let you show AI Mode what you’re seeing in the real world. You can launch it from the latest Google Lens redesign with a new “Live” tab alongside “Search” and “Translate.” Google is rolling out Search Live with video this week to testers in the US on Android and iOS.
Finally, AI Mode is coming to Google Lens in desktop Chrome. Clicking the Chrome address bar will show an “Ask Google about this page” chip. This lets you select a part of the page, with the usual AI Overview appearing in a side panel. A “Dive deeper” AI Mode button will soon appear at the bottom. 
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Google Search Ranking Volatility Was Heated This Weekend – Reversals? – Search Engine Roundtable

Google Logo Tremble Ash Fire
I know I just reported on the super-heated Google Search ranking volatility week we had, and how the post-core update seems more unstable than during the June 2025 core update. However, we are now seeing even more volatility over the weekend, with some reporting reversals from the events of last week.
As a reminder, the June 2025 core update started on June 30th, completed early on Thursday, July 17, 2025 but the volatility remained heated throughout even today. When Google’s June 2025 core update was announced, we didn’t see much of any volatility. But then we saw volaitlity touch down on July 2nd. Then on July 10th we reported on folks noticing partial recoveries from previous core updates and helpful content updates (again, not everyone). And then, even four days after the core update completed, the volatility was heated throughout and it still as not calmed down – even almost two weeks later.
I am not sure if I’ve seen Google this volatile post-core update, for this long, ever?

SEO Chatter

Let’s start this time with the chatter since the last time I reported on this unconfirmed Google algorithm update volatility. The chatter is both on this site and on WebmasterWorld – here are some samplings of that:

Today was the first day with normal traffic, the Discover traffic from the news site is back, and the shop even had quite good sales from Google buyers today.
I hope it doesn’t drop again tomorrow.

Our core update gains are reversing in the last 24hrs. Down around 50%.

Our Google pageviews were down 31% on Saturday, while other sources of traffic were mostly up. On the whole, we gained nicely from the update–or would have if the Google Trampoline Effect hadn’t returned.

Whatever was happening earlier this week is definitely over and traffic has reverted. My home page traffic was -25 to -50% until Friday, and since yesterday back to normal. Today traffic is unusually high…

Today something changed. My website traffic is up a bit.

Maybe you are right. Traffic increase is not stable, one day you got more traffic, next day you got low traffic. I remember some times before 2-3 years ago… Ah..

This update has changed something significantly. Traffic is extremely choppy. Huge spikes and drops all over.

Saturday less traffic than Friday. Well, that is new. Seems it just keeps dropping.
Looks like they turned up the power of links again. Guy that has had people email me about buying links is ranking #1 all over the place. Sad to see.

Super HOT today. No traffic, no nothing. Very bad and sad… :(

Here too. It’s getting worse every day.

After huge drops, my two main sites improved during the week in the SERPs, but yesterday they dropped even more. There’s still a lot of volatility. I notice stable smaller sites too.
The update isn’t over yet.

We lost 50% overnight. Complete rubbish robot traffic with 80% bounce rate.

Continuing to drop week by week.

Google Tracking Third Party Tools

Just look at some of these tools, how heated they are since the core update completed:
Semrush:
Semrush
SimilarWeb:
Similarweb
Wincher:
Wincher
Advanced Web Rankings:
Advancedwebranking
Mozcast:
Mozcast
Cognitive SEO:
Cognitiveseo
Accuranker:
Accuranker
Mangools:
Mangools
Data For SEO:
Dataforseo
SERPstat:
Serpstat
Sistrix:
Sistrix
Algoroo:
Algoroo
Wiredboard’s Aggregator of Tools – this report shows the aggregate of the tools above and plots them on one chart:
Wireboard
I don’t remember seeing Google this volatile, for so long, in a long time…
What are you all seeing?
Forum discussion at WebmasterWorld.
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2025 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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Google is finally fixing an Android update bug that's been an annoyance for weeks – Android Authority

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10 minutes ago

I’ve been dealing with an update issue on my Pixel 9a running Android 16 for weeks, and it turns out I’m not the only one. For a while now, I haven’t been able to install new Google Play system updates successfully. Every time I tapped the update button, the phone detected an available update and began installing it. However, partway through the process, the installation would abruptly stop and show a “Failed to update” error message.
At first, I brushed it off as a problem with a specific Play System update. But just as I was considering a full factory reset, I discovered that many others running Android 16 or Android 16 QPR builds were experiencing the same issue.
Thankfully, Google has acknowledged the problem and is taking action.
In a new support article, Google says it’s aware of an issue that’s preventing some Android 16 and Android 16 beta devices from installing the latest Google Play system update. (If you’re unsure where to find that, go to Settings > Security & Privacy > System & updates > Google Play system update.)
The good news is that Google says there’s no need to factory reset your phone. A fix has been identified and will be included in an upcoming Google Play system update.
Hopefully, this means the issue will be resolved soon, and we’ll finally be able to install Play system updates again. I’m especially looking forward to the improvements included in the recent July updates.
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Chrome High-Severity Vulnerabilities Allows Memory Manipulation and Arbitrary Code Execution – CyberSecurityNews

Google has issued an urgent security update for its Chrome browser, patching several vulnerabilities, including a high-severity vulnerability that could allow attackers to manipulate memory and execute arbitrary code on a user’s system.
The latest version, Chrome 138.0.7204.183 for Linux and 138.0.7204.183/.184 for Windows and Mac, addresses these critical security issues, and users are strongly advised to update their browsers immediately.
The most significant vulnerability fixed in this update is identified as CVE-2025-8292, a “use-after-free” vulnerability discovered in Chrome’s Media Stream component.
This type of memory corruption vulnerability is particularly dangerous as a remote attacker can exploit it through a specially crafted HTML page.
If successful, an attacker could potentially crash the browser or execute malicious code, gaining unauthorized access to the affected system. This could lead to the installation of programs, theft or alteration of data, or the creation of new user accounts with full privileges.
An anonymous security researcher reported the CVE-2025-8292 vulnerability to Google on June 19, 2025, and was awarded $8,000 for their discovery through the Chrome Vulnerability Reward Program.
Google has restricted access to the full details of the bug to allow a majority of users time to apply the patch, a standard practice to prevent active exploitation.
This update is part of a series of security patches for Chrome version 138. Earlier in July, Google addressed other high-severity vulnerabilities, including a zero-day exploit known as CVE-2025-6558, which was actively being used in attacks.
That vulnerability, an issue of incorrect input validation in the ANGLE and GPU components, also posed a significant risk of sandbox escape.
Throughout June and July, Chrome 138 has received multiple updates to fix various security holes, including type confusion in the V8 JavaScript engine and other memory-related bugs.
Google’s security teams continuously work to uncover and resolve vulnerabilities through internal audits, fuzzing, and other security initiatives. The company relies on various tools like AddressSanitizer and MemorySanitizer to detect memory-related errors before they can be exploited.
The rollout of the latest Chrome version will continue over the coming days and weeks. Users can ensure their browser is updated by navigating to “Help” and then “About Google Chrome” in their browser menu.
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Google Drive Gets YouTube-Style Video Thumbnails for Quick Previews – WebProNews

In a move that underscores Google’s ongoing efforts to enhance productivity tools for businesses, the company has introduced thumbnail previews for videos stored in Google Drive, a feature borrowed directly from YouTube’s playbook. This update allows users to hover over a video’s progress bar and see small image previews of specific moments, making it easier to navigate lengthy content without scrubbing through manually. Announced recently, the rollout is part of a broader push to integrate familiar consumer features into enterprise environments, potentially saving time for professionals who rely on video for training, meetings, and collaborations.
According to a report from TechRadar, this functionality is now available when users upload new videos to Drive, with the thumbnails generating automatically as the file processes. It’s a subtle yet significant enhancement, especially for teams dealing with hours of footage from webinars or product demos. Industry insiders note that while YouTube has offered this for years to improve user engagement on its platform, bringing it to Workspace addresses a pain point in corporate settings where time efficiency is paramount.
Bridging Consumer and Enterprise Experiences
The integration reflects Google’s strategy to blur the lines between its consumer and business products, leveraging AI and interface improvements to boost adoption. Posts on X from Google Workspace highlight related innovations, such as the expansion of Google Vids, an AI-powered video creation tool now accessible to more account types including nonprofits. This comes amid a wave of updates, including Gemini’s ability to summarize videos directly in Drive, as detailed in Google’s official blog.
Experts suggest this thumbnail feature could evolve further, perhaps incorporating AI-driven highlights or auto-generated captions, building on Gemini’s existing capabilities. A piece in Maginative earlier this year noted how Gemini can “watch” Drive videos to extract insights, hinting at a future where previews aren’t just visual but contextual, offering summaries or key quotes on hover.
Implications for Productivity and Collaboration
For businesses, the update means faster content review cycles. Imagine a marketing team sifting through customer interview footage; instead of fast-forwarding blindly, they can pinpoint exact segments via thumbnails. This aligns with Google’s July feature drop, as shared on X by Google Workspace, which includes Veo 3 for video generation in Gemini and “Catch me up” summaries for Drive files, emphasizing AI’s role in streamlining workflows.
However, adoption may vary. Administrators can control AI features through governance policies, as outlined in the Google Workspace Updates blog. Concerns about data privacy persist, especially with AI processing video content, but Google assures compliance with enterprise standards. Competitors like Microsoft 365 have similar tools in OneDrive, yet Google’s YouTube heritage gives it an edge in video handling.
Evolving AI Integration in Workspace
Looking ahead, this feature could integrate with Google Vids, launched last year and now in wider testing. X posts from users like Mukul Sharma describe Vids as a cost-effective video production app within Workspace, complementing the new previews by enabling quick edits based on navigated content. Educational sectors, as noted in Google for Education’s updates on X, are already leveraging these for classroom materials.
The broader context includes NotebookLM Plus for AI-grounded productivity, per the Workspace blog, which could extend to video analysis. As of the latest reports, including a recap from Google Workspace Updates, these enhancements are rolling out gradually, with full availability expected soon. For industry insiders, this signals Google’s commitment to making Workspace a one-stop hub for media-rich collaboration, potentially reshaping how teams interact with video in the digital workplace.
Challenges and Future Prospects
Despite the excitement, challenges remain. Not all organizations have enabled these features, and the Help Center advises contacting admins for support, as seen in Google’s support documentation. Integration with third-party tools, like GitHub extensions mentioned in recent drops, could further enhance video-related development workflows.
Ultimately, this thumbnail preview is more than a cosmetic update; it’s a step toward intelligent content management. As AI advances, expect deeper features like automated summarization to become standard, drawing from successes in Docs and now extending to video. Businesses monitoring these developments, as discussed in Computerworld articles on Workspace updates, should prepare for a more intuitive, efficient era of digital collaboration.
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TPG exclusive: Travel hacks from Google Flights, and an update on basic economy fares – The Points Guy

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Google Flights is one of our favorite tools at TPG, but Google Travel goes well beyond cheaper flights — and it's constantly evolving, as I found out in a recent conversation with James Byers, group product manager for travel at Google.
We both agreed that Google Flights Explore is one of the best-kept secrets of Google Flights to help you hack cheap trips.
But while our talk focused on Google Travel's best travel tips, we also did some myth-busting and discussed what's next for Google Flights.
Google also gave us an update on the ability to screen out basic economy fares in searches at Google Flights. Some folks currently have that power, but it's just a test for now — most users will still see basic economy fares in Google Flights searches for the time being. But stay tuned: Google promises that if and when it's rolled out on a wider scale, TPG will know first.
Read on for Google's top tips, what's ahead and our conversation around basic economy — and check out the video below for the full interview.
Byers and I share a favorite tool — Google Flights Explore. "You can search without a destination in Google Flights and see a whole range of possibilities on a map and then continue on to filter them," said Byers. "[You can] look at trip length and budget and kind of find that trip you might not have expected, and, in fact, the majority of our users are destination flexible."
Using Google Flights Explore is not complicated. Once you try it, you'll be as addicted as we are. "Explore really scratches that itch when users are trying to figure out where to go next," Byers added.
Byers calls out a few other Google Flights tools as "classics for power users." But he said many people still don't use the date grid and price graph features within Google Flights.
"So when you're looking for when to fly and you want to see what leaving a day earlier or a day later might do for you, the date grid is a great option to kind of visualize what those small changes might make," said Byers. By the same measure, he continued, "The price graph lets you look across a whole range of dates for a same duration trip, and see how prices fluctuate over time."
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Google Flights takes those search options further into geographic flexibility as well, allowing users to search multiple origins and destinations at once. Byers highlighted this tool as another hidden gem to expand users' possibilities.
To explain, he laid out how strategically spreading out your airports could help you plan your next Italian adventure, for example. Say you're on the East Coast, and "could drive to Philadelphia or drive to New York," suggested Byers. Similarly, you're not terribly tied to where in Italy you want to go — Rome or Milan, for example, could do equally nicely. "You could put in both [New York and Philadelphia], and then choose Milan and Rome as your destination[s], and see all the combinations filtered by best [to] see what might work for you."
With a bit of flexibility, these filters can really help you save big bucks on a dream vacation.
Byers also pointed to a major Google investment in notifications, including price alerts that monitor changes in pricing over time.
"Knowing … when the right time is to book, setting a notification and letting us … tell you as prices change lets you hone in with confidence on that great-price ticket," said Byers. "And I'm sure you know, as many Points Guy readers know, that feeling of booking a really well-priced flight … it's a great feeling."
Full conversation with Google's James Byers
Recently, some Google Flights users have reported that they have the ability to filter out basic economy fares. I asked if that was something Google was ready to roll out on a wider scale.
"Well, it's something we've been experimenting with for a while," said Byers. "We think there's a real continued need to invest in the fundamentals of finding flights. You'll see that with features potentially like basic economy in the future, and best versus cheapest, [which] we launched recently."
Sadly, he said Google wasn't ready to make an announcement now — but Byers said TPG readers would hear first.
We've all heard our fair share of flight-booking myths and legends, but most of them are just not true. One particularly common one is that if you wait for a certain time of day, on a certain day of the week, you can score a better deal.
According to Byers, Google finds there's just not really much truth to this one.
"Our data shows that not really, there is a little tiny bit of an advantage," he allowed. "It's about 1.3% cheaper over time to book on a Tuesday versus Sunday, which is the most expensive day. But you know it's a very, very small effect; 1.3% is probably not gonna swing it for a lot of consumers."
Instead, he said, "We think it's much more important to watch seasonal trends and to book … the right number of days in advance for your domestic or international trip, and kind of follow the guidance we give about the booking window."
At TPG, our advice has consistently been to book domestic flights one to three months ahead of time, and to book international travel three to five months in advance. Byers concurs: "There's some market to market specifics where there's a little bit of a later or earlier advice that we give. But, generally speaking, that's consistent with what we see."
"We know there's a lot of strong feelings about that magical day," he adds, "but it's not a huge difference."
What about the myth that clearing the cookies off your browser will score you a better deal? The idea is that since your browser sees what market you're currently shopping in, retailers will change the price to what they think they can get out of you.
"For Google Flights," Byers says, "it's false. We show the same price across all of our users within a particular country."
"Sometimes airlines do have country-based or point of sale-based pricing," he adds, "but within a country the price isn't changing by Google's influence. … We're always showing the same prices [across markets] — they're just changing really, really often."
Byers and I also discussed some trends for the rest of 2025 and 2026. Byers said he's seen a big surge of interest in solo travel. He and I also agreed that artificial intelligence is certainly coming for our travel bookings — but that for now, consumers still love to hunt for bargains on their own.
"Users really love finding deals," said Byers. He also pointed out that there's been a big uptick in interest in travel hacks recently — something we love to cover at TPG.
Finally, he and I agreed that for the best deals, flexibility is key. In fact, it's one of my big trends I'm watching ahead of 2026. Flexibility is the solution to finding cheaper prices; it's also the key to using your points and miles the most strategically and lucratively.
Our discussion touched on many other major topics, so be sure to check out the interview in full.
Related reading:
Maximize your travel
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