Tag Archive for: #SEOROI

Therealthing Marketing Reveals Proven Strategies to Dominate Local SEO in 2025 – FinancialContent

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In today’s digital-first world, having a robust online presence is crucial for any business aiming to grow and thrive. For small businesses, service providers, and specialized firms like law offices, local SEO (Search Engine Optimization) has become an essential tool to connect with nearby customers actively searching for their services. Unlike broad SEO strategies that target global or national audiences, local SEO focuses on optimizing your online presence to attract local prospects. The goal is not merely to appear in local search results but to stand out and become the top choice for customers in your vicinity. This article explores the key components of local SEO, why it matters, and how your business can dominate local searches to generate more leads and increase foot traffic.
What Is Local SEO?
Local SEO is the process of optimizing your online content, website, and business listings to rank higher in search engine results for location-based queries. For example, when someone searches for “best coffee shop near me” or “emergency plumber in [city],” search engines like Google deliver results based on proximity, relevance, and prominence. Local SEO ensures your business appears in these search results, especially in the coveted “local pack” or map listings, which are displayed prominently on search pages.
Unlike traditional SEO that often targets keywords with global or national intent, local SEO zeroes in on location-specific keywords and signals, such as city names, neighborhoods, or even “near me” phrases. This approach helps businesses connect with customers who are ready to buy or use services nearby, turning online searches into real-world visits and sales.
Why Local SEO Is Vital for Your Business

For many local businesses, the majority of their customers come from within a specific geographic area. Without local SEO, potential customers searching for your products or services may never find you — or worse, they may find your competitors instead. Local SEO is vital because:
Increased Visibility in Local Searches: Optimizing for local SEO means your business is more likely to appear when people in your area search for what you offer.
Improved Foot Traffic: Higher rankings and visibility can lead directly to more in-person visits, which is especially important for retailers, restaurants, and service-based businesses.
Targeted Leads: Local SEO helps attract prospects who are ready to engage, reducing wasted advertising spend on uninterested audiences.
Builds Trust and Authority: When your business appears at the top of local search results, it signals credibility and authority to potential customers.
Competitive Advantage: Many local businesses have yet to optimize effectively for local SEO, so doing so can put you ahead of competitors in your area.
Key Elements of Local SEO
To dominate local search results, businesses must pay attention to several core components of local SEO:
1. Google Business Profile Optimization
Formerly known as Google My Business, your Google Business Profile (GBP) is arguably the most important factor in local SEO. Claiming and optimizing your GBP listing allows your business to appear on Google Maps and in the local pack. Make sure to complete every section of your profile — business name, address, phone number (NAP), hours, photos, and services. Encourage satisfied customers to leave reviews and respond to them promptly to boost your credibility.
2. Accurate and Consistent NAP Information
Your business name, address, and phone number should be consistent across all online platforms, directories, and your website. Inconsistencies can confuse search engines and reduce your rankings. Use the exact same format everywhere to establish trust and authority.
3. Localized Website Content
Your website should include location-specific keywords, landing pages for each service area, and content that addresses the needs and questions of local customers. For example, a law firm in Chicago should have pages optimized for “Chicago personal injury lawyer” or “legal services in Chicago.” Blog posts about local events or news can also strengthen your local relevance.
4. Local Citations and Directory Listings
Besides Google, your business should be listed on reputable local directories like Yelp, Bing Places, Facebook, and industry-specific sites. The more quality citations you have with consistent NAP details, the stronger your local SEO.
5. Reviews and Reputation Management
Positive customer reviews are crucial for local SEO. They influence search rankings and buyer decisions alike. Encourage customers to leave honest reviews and handle negative feedback professionally and promptly.
6. Mobile Optimization
Many local searches happen on mobile devices as users look for quick answers or directions. Your website must be mobile-friendly, fast-loading, and easy to navigate to keep potential customers engaged.
Beyond Visibility: Driving Real Results Locally
The goal of local SEO goes far beyond simply appearing in search results. It’s about creating a measurable impact on your business’s growth. It’s one thing to show up on the map; it’s another to convert those views into phone calls, store visits, or appointment bookings. Local SEO services, such as The RTM Local SEO, that focus on data-driven strategies can analyze which keywords drive the most traffic, which listings convert visitors, and which areas require more attention.
A strategic local SEO approach helps businesses dominate the local market by enhancing visibility, increasing brand trust, and generating actionable leads. With the right tactics, your business can become the first name nearby customers associate with the products or services you offer.
To illustrate, companies specializing in local SEO know that it’s not enough to appear in local searches—you want to be the dominant presence. By tailoring strategies specifically for small businesses, legal firms, and service providers, these experts deliver measurable growth. Whether it’s climbing higher in Google rankings, attracting more visitors to your physical location, or multiplying local inquiries, the focus is on ensuring your business is the top choice customers find when searching for services like yours.
Best Practices for Local SEO Success
If you’re looking to improve your local SEO, here are some actionable tips:
Keep Your Google Business Profile Updated: Regularly update your profile with new photos, posts, and promotions to engage users.
Optimize for Voice Search: As voice-activated searches grow, optimize your content for natural language and question-based queries.
Use Local Structured Data Markup: Adding schema markup to your website helps search engines better understand your business details and location.
Build Local Backlinks: Partner with local organizations, sponsorships, and events to earn backlinks from credible local sources.
Leverage Social Media: Engage with your community through social media platforms and share location-based content.
Measuring Your Local SEO Performance
Tracking local SEO success is essential to refining your strategy. Use tools like Google Analytics, Google Search Console, and your Google Business Profile insights to monitor:
How many users find your listing and website via local searches
Which keywords drive the most traffic
User engagement metrics (clicks, calls, direction requests)
Growth in customer reviews and overall sentiment
Regularly reviewing these metrics helps you identify strengths and areas needing improvement, keeping your business on the path to local dominance.
Local SEO is an indispensable part of modern business marketing for those wanting to connect with nearby customers in a meaningful, profitable way. By focusing on optimizing your Google Business Profile, ensuring consistent NAP data, creating localized content, and building a solid reputation, your business can rise above competitors in local search results. But it’s not just about showing up—it’s about establishing a commanding presence so that when potential clients in your area search for your services, your business is the clear first choice. With the right local SEO strategies in place, you can turn online visibility into real-world growth and sustained success.
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Company Name: Therealthing Marketing
Contact Person: George Clarke
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City: New York
Country: United States
Website: https://therealthingmarketing.com/

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MediaOne clinches multiple international awards for its AI-powered digital marketing copilot – Marketing-Interactive

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This post is sponsored by MediaOne.
In a time when marketers are being overwhelmed by dashboards, fragmented data, and disconnected tools, one Singapore agency has taken a different route. Instead of adding another subscription or chasing the next shiny feature, MediaOne built its own answer – a system designed to cut through the clutter and eliminate the guesswork.
That answer is Digimetrics.ai, the proprietary AI engine quietly powering some of the region’s most high-performance campaigns. It’s also one of the reasons MediaOne was recently awarded Independent Agency of the Year (Bronze) at the MARKies Awards 2025, with further recognition from other industry awards for excellence in AI-led marketing and innovation.
Digimetrics.ai: A strategist, not a substitute
As AI adoption sweeps across Asia, many marketers are asking a difficult question: Will I be replaced?
“Digimetrics was never about replacing marketers,” says Tom Koh, CEO of MediaOne.

“It’s about enhancing them. It gives every strategist the power to think faster, act sharper, and pivot smarter – with data to back every move. In fact, it enables fresh teams to perform almost at the same level as seasoned marketers with five to eight years of experience.”
Unlike generic AI tools that churn out templated advice, Digimetrics is a real-time co-pilot. It analyses competitive signals, maps out high-intent opportunities, and dynamically adjusts campaigns based on live market shifts. It enables what MediaOne calls “micro-pivoting” – small, fast, strategic optimisations that consistently outperform the traditional “set and tweak” model.
This allows teams to analyse, strategise, and create meaningful strategic campaign lift within mere minutes, whereas at present, teams have to struggle with interpreting multiple data points for days – and still have to contend with guesswork strategies.
Strategy meets automation, with real-world impact
Digimetrics isn’t just another analytics dashboard. It’s a decision engine designed to support the full marketing life cycle from insight and ideation to execution and scaling.
MediaOne’s team uses it daily to:
This strategy-first approach has led to tangible results. In one enterprise campaign, MediaOne helped a B2B tech client achieve a 900% increase in clicks. In another, CTR rose by 573% – without spending more, simply by focusing on what worked.
Results that prove the point
At the heart of multiple high-performing campaigns, Digimetrics has helped shift marketing from manual and reactive to adaptive, data-driven, and performance-led.
Big clients have used it to:
What used to take days of manual research and cross-functional meetings is now distilled into live recommendations. By integrating intelligence across the entire funnel, Digimetrics transforms noise into action, giving teams clarity without complexity.
“While other platforms track what has already happened, Digimetrics helps teams re-strategise in light of real-time opportunities, threats, and shifting trends,” Koh says.
Built in Singapore. Proven across industries
Over the years, MediaOne has delivered award-winning campaigns for sectors ranging from technology and education to healthcare, logistics, and property. Clients have used Digimetrics to outperform larger competitors, not with bigger budgets, but with better decisions.
And that’s the difference. Digimetrics isn’t a login or a licence. It’s a system that underpins how MediaOne works – embedded in every campaign, every strategy, and every optimisation.
Marketing needs to anticipate, not just react
Too many marketers are still guessing in a world that demands clarity. Whether you’re trying to improve search performance, reduce wasted ad spend or simply keep up with how AI is reshaping user behaviour, having the right strategy can make all the difference.
Digimetrics changes the game. Instead of delivering outdated rear-view reports, it shows what’s happening now with data that’s fresh, fast, and actionable. The dashboard is clean and intuitive, built for marketers of any experience level. It empowers users to act, not analyse.
And now, it’s going public.
Going to market soon
Until now, Digimetrics has been used exclusively within MediaOne. But in a matter of months, the platform will officially go to market, giving more brands access to the engine behind MediaOne’s award-winning results.
To learn how Digimetrics can power your next campaign, contact Tom Koh at tom@mediaone.co
Or explore more at 👉 mediaonemarketing.com.sg/digimetrics.
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Google Android Earthquake Alerts Failed in 2023 Turkey Quake – WebProNews

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In a stark admission that underscores the vulnerabilities in even the most advanced tech-driven disaster response systems, Google has revealed a significant shortfall in its earthquake warning capabilities during the devastating 7.8 magnitude quake that struck Turkey in February 2023. The company disclosed that its Android Earthquake Alerts system, designed to provide seconds or minutes of advance notice to users in at-risk areas, reached only a fraction of the intended audience. Instead of alerting an estimated 10 million people equipped with compatible devices, the system issued just 469 “serious” warnings, leaving millions without potentially life-saving information.
This revelation came to light through internal reviews and public statements from Google, highlighting a rare moment of transparency from the tech giant amid growing scrutiny over the reliability of AI and sensor-based alert mechanisms. The earthquake, which claimed over 50,000 lives across Turkey and Syria, exposed gaps in how global tech firms integrate with local infrastructure, particularly in regions with varying levels of digital connectivity and seismic monitoring.
The Technical Breakdown: How Google’s System Fell Short
At the core of the issue was a combination of algorithmic limitations and integration challenges with Turkey’s seismic data networks. Google’s system relies on a network of Android phones acting as mini-seismometers, using built-in accelerometers to detect initial tremors and rapidly disseminate alerts via the company’s vast user base. However, in this instance, the alerts were hampered by delays in data processing and dissemination, as detailed in reports from the BBC. Sources familiar with the matter indicate that while the system successfully identified the quake’s onset, it struggled with scaling the alerts to the full population density in affected areas like Gaziantep and Kahramanmaras.
Industry experts point out that such failures aren’t isolated; they reflect broader challenges in deploying machine learning models for real-time crisis management. Google’s engineers have since acknowledged that over-reliance on crowdsourced data from phones, without robust backups from dedicated seismic stations, created blind spots. This has prompted internal audits and promises of upgrades, including enhanced partnerships with national agencies to improve alert accuracy and reach.
Implications for Global Tech and Disaster Preparedness
The fallout from this incident extends beyond Google, raising questions about accountability in the tech sector’s foray into public safety tools. Competitors like Apple’s similar alert features on iOS devices have faced less public criticism, but the Turkey quake has amplified calls for standardized testing and regulatory oversight. As noted in analyses from the BBC News platform, which has extensively covered the earthquake’s aftermath, the low alert volume—contrasted with Google’s claims of successful deployments in places like California—suggests inconsistencies in global rollout strategies.
For industry insiders, this serves as a cautionary tale about the perils of overpromising on tech solutions in high-stakes environments. Google’s admission could influence future investments in hybrid systems that combine AI with traditional early-warning infrastructure, potentially reshaping how companies like Meta or Microsoft approach similar initiatives. Regulators in the European Union and the U.S. are already eyeing mandates for transparency in such technologies, fearing that without them, public trust in digital alerts could erode.
Path Forward: Reforms and Lessons Learned
In response, Google has outlined plans to bolster its earthquake alert framework, including algorithm refinements to handle larger-scale events and expanded testing in seismically active zones. Collaborations with organizations like the U.S. Geological Survey are being deepened, aiming to create a more resilient network. Yet, as the BBC World News has reported, survivors and advocates in Turkey continue to demand greater accountability, arguing that tech firms must prioritize equitable access over profit-driven expansions.
This episode also highlights the human element in tech failures: while algorithms can predict tremors, they can’t always navigate the complexities of real-world chaos, such as network outages during disasters. For tech leaders, the Turkey quake is a reminder that innovation must be matched with rigorous, region-specific validation to truly save lives. As Google moves to rectify these shortcomings, the industry watches closely, knowing that the next big quake could test these improvements in real time.
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Yet another Pixel 6A caught fire – The Verge

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The user had installed Google’s recent battery performance update, but the phone melted down anyway.
The user had installed Google’s recent battery performance update, but the phone melted down anyway.
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Another user has reported their Pixel 6A catching fire — but this time, it appears to have occurred after applying Google’s recent battery performance update that was intended to prevent overheating issues, as spotted by Android Authority. In a post on Reddit, a Pixel 6A user says they awoke to a “horrible smell and a loud noise,” which is when they discovered their device on fire while charging atop the nightstand next to them.
The Redditor says the device was plugged into a 45W charger for the Steam Deck when it caught fire, melting the phone’s screen and case. “The phone was sitting less than 40 cms away from my head on my nightstand,” u/footymanageraddict says in the post. “Sheets caught on fire. My ac (a floor unit) had damages on its surface from the fire. My throat hurt the whole day from the fumes i inhaled.”
Google didn’t immediately respond to a request for comment.
After several reports of Pixel 6A fires emerged earlier this year, Google released a mandatory software update designed to reduce battery capacity and charging performance after 400 charge cycles. Google also began offering a free battery replacement for eligible devices. This Reddit user says they applied the mandatory update, but they didn’t replace their battery because they had no walk-in replacement options available in their country and could only mail in their device.
As noted by Android Authority, the Australian Competition and Consumer Commission warned customers last week that Pixel 6A devices may have an “overheating battery” that “could pose a risk of fire and/or burns to a user,” adding that “incidents have occurred resulting in serious burn injuries.”
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Google Pixel 6a Owners Angry After Update That ‘Killed’ Phone – Forbes

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Google Pixel 6a Owners Angry After Update That ‘Killed’ Phone  Forbes
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AI isn’t just for coders: Content, HR, and education roles now fetch 28% higher pay – The Times of India

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New ways to learn and explore with AI Mode in Search – The Keyword

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Jul 29, 2025
AI Mode is getting more helpful just in time for back to school, with Canvas for planning, Search Live with video, PDF uploads and more.
We’re introducing new features and capabilities for AI Mode in Search, just in time for the back-to-school season. Whether you’re a student, a parent or an educator — or just wrapping up a busy summer — AI Mode can help you explore complex questions and discover high-quality information from across the web. To get started today on desktop, look for the new AI Mode button on the Google homepage.
You can already use AI Mode in the Google app on Android and iOS to ask complex questions about images, and this week the same capability is launching on desktop browsers. Plus, in the coming weeks, we’re adding support for PDF uploads on desktop, so you can ask detailed questions about those documents and bring that context into your search.
For example, you could upload PDF slides from your psychology lecture and ask follow-up questions to deepen your understanding beyond the primary course materials.
Results for illustrative purposes and may vary. Available in the US and India, in English, and to users 18+.
AI Mode will analyze the contents of your file and cross-reference it with relevant information from the web to provide a helpful AI response, along with prominent links so you can dig deeper.
In the months ahead, AI Mode will support additional file types beyond PDFs and images, including files from your Google Drive.
When you’re staring down a big project or task, staying organized and keeping track of information from different places can be challenging. That’s where the new Canvas feature in AI Mode can help.
With Canvas, you can build plans and organize information over multiple sessions in a dynamic side panel that updates as you go. For example, if you want to create a study plan for an upcoming test, just ask AI Mode, then tap on the “Create Canvas” button to get started.
Results for illustrative purposes and may vary. Available in the US, in English, and to users 18+ in Labs.
Right away, AI Mode will start piecing everything together in the Canvas side panel, and you can use follow-ups to refine the output until it meets your exact requirements. Soon, the new upload feature will also make it possible to customize your study guide (or whatever you need to create) with context from your files, like class notes or a course syllabus.
No matter what you’re working on, from test prep to travel planning, you can always come back to your Canvas project and pick up where you left off.
In the coming weeks, users enrolled in the AI Mode Labs experiment in the U.S. will begin to see Canvas on desktop browsers. Just look for the “Create Canvas” option that appears when you ask for help creating or planning something.
This week, we’re rolling out Search Live with video input, bringing advanced capabilities from Project Astra directly into AI Mode. When you go Live with Search, it’s like having an expert on speed dial who can see what you see and talk through tricky concepts in real-time, all with easy access to helpful links on the web.
Search Live is fully integrated with Google Lens, our visual search tool. To get started, just open Lens in the Google app, tap the Live icon, and ask whatever’s on your mind while pointing your camera. You can have a free-flowing, back-and-forth conversation with Search in AI Mode, aided by all the visual context from your live camera feed, like different angles or objects in motion.
Search Live with video input is rolling out this week on mobile in the U.S., for users enrolled in the AI Mode Labs experiment.
With Lens in Chrome and AI Mode, you can ask and learn about what’s on your desktop screen — whether that’s a website, a PDF or anything else you’re viewing in the browser. Beginning soon, when you click on the Chrome address bar, you’ll see a new option to “Ask Google about this page” in the dropdown suggestions — another easy way to access Lens in Chrome.
Perhaps you’re looking at a geometry problem and want to better understand one of the diagrams. Click on “Ask Google about this page” from the address bar and select the diagram. You’ll get an AI Overview with a snapshot of key information directly in the side panel. And this week, you’ll be able to follow up with more questions through AI Mode, by selecting AI Mode at the top of the Lens search results or by clicking the “Dive deeper” button at the bottom of the AI Overview.
These are just some of the ways AI Mode in Search can help you learn and explore information on the web. If you’re interested in more tips for the upcoming school year, like help with back to school shopping, check out these recent updates.
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GIGABYTE & TAICCA Launch AI-Driven XR Content Creation Platform – SXSW ’25 – XR Today

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GIGABYTE and TAICCA partner to address the growing demand for efficient and high-quality immersive content creation
Published: March 11, 2025
Rory Greener
This week, at the 2025 SXSW festival, alongside arts and technology, immersive technology innovator GIGABYTE announced a partnership with the Taiwan Creative Content Agency (TAICCA) to promote the deployment of an AI-powered XR content creation platform. 
The event is famed for showcasing the latest in arts and technology, and this year at the SXSW 2025 XR Lounge, the partnership underlined the event’s reputation.  
As part of the GIGABYTE/TAICCA partnership, the firms are developing AI computing technology, which will enable a new editing workflow alternative for creating XR content.  
The platform supports 360 VR video editing with AI-powered enhancements, up to 8K Topaz video AI upscaling, Adobe Premiere Pro integrations, and immersive 360 VR experience storytelling features. 
Moreover, GIGABYTE announced VS AI Street Fighting Arcade, a text-to-image prompt-based service for creating gaming and immersive experiences.  
GIGABYTE also announced a 4K 360 VR Video Editing Workflow feature that is ready for VR professionals and promises optimized AI-powered video production.  
The partnership showcases the ongoing relationship between AI and XR, with the surging AI hardware and software market helping to supercharge interest in and the ability of AR/VR/MR solutions.
Notably, the GIGABYTE announcement is supported by the firm’s deep AI hardware portfolio, combining XR content creation workflows with the aforementioned AI software optimizations and hardware innovations.
GIGABYTE AI PCs support the VR content creation workflows. These PCs include integrated hardware such as a Z790 AORUS MASTER motherboard and GeForce RTX 40 Series GPUs to help drive forward GIGABYTE’s innovation solution.
Moreover, the TRX50 AERO D motherboard and GeForce RTX 4090 GAMING OC support the GIGABYTE 8 K VR video editing workflow service.
GIGABYTE says the combined hardware/software product offering demonstrates the “next evolution” of VR content creation workflows. Therefore, it boosts the abilities of XR content creators at a time when immersive media consumption is on the rise.
For example, marketing and advertising campaigns increasingly leverage XR media to provide an interactive and memorable customer outreach program to engage with new and old customers ready for a new generation of media.
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Dedicated Google Maps Local Guides have a chance at a free Google Fi plan (Update: It's fake) – Android Authority

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2 hours ago

Update, July 29, 2025 (5:35 PM ET): You know what they say about things that seem too good to be true. In our original article below, we speculated that the Reddit user who posted this offer might be lying, and Google reached out to confirm that we’ve been duped.
As a commenter on the Reddit thread spotted, this is an old promo. The mischievous OP carefully cropped the bottom of the offer out of the image, which reads “Redeem by October 31, 2022,” as shown here. This explains why the dates don’t line up. Apologies if we got your hopes up. You win this round, Reddit.
Original article, July 29, 2025 (9:19 AM ET): Google Maps has a long-running Local Guides program that rewards volunteers who contribute photos, reviews, updates, and answers about places to Google Maps. The program was fairly coveted back in the day, with perks that often made people jealous (free Google Drive storage, discounts on Pixels, and even a free Nest Mini!). The rewards aren’t as exciting and frequent anymore, but there’s still a chance to come across a great perk. Case in point, this Reddit user got a free Google Fi plan for the rest of the year.
As per the email, the user can enjoy any Unlimited plan at no cost for three months, up to a value of $195. The email’s wording is a bit off, as we’re still in July, so three months do not cover the rest of the year. This discrepancy can be explained by the fact that this isn’t a new perk, as it has been around for a few years now. Users are usually offered this around October, and it seems Google didn’t update the language on the email this time around. Alternatively, there’s always the possibility that the user is lying, and this is an old email, in which case, we’ve been bamboozled.
The fine print isn’t visible in this email, but we know from previous rollouts that the offer is limited to first-time Fi customers who decide to port their number in from their existing carrier. This caveat substantially dulls the deal, but if you were planning to give Google Fi a shot, getting a perk worth $195 is a pretty sweet way to start it off.
It’s still unclear what criteria Google uses to give out this perk. You do need to have some level of Local Guides contribution, at least above level four, as that is when you get the first perk: a custom badge on your Google Maps profile. But beyond that, it’s in the air. Users at levels as high as seven haven’t received this perk yet, and it’s not yet known what the user’s level was who received this perk this week.
If you’ve ever received this free Google Fi perk for being an active Google Maps Local Guide, let us know your level in the comments below!
Thank you for being part of our community. Read our Comment Policy before posting.

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