Tag Archive for: ZoomYourTraffic

3 Key Inputs To Focus While Planning Google Ads Campaign To Yield Correct Output?

3 Key Inputs To Focus While Planning Google Ads Campaign To Yield Correct Output?

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Hello everyone.
I keep receiving a lot of e-mails messages and interactions with customers, regarding their Google AdWords campaigns. Most of them feel that those campaigns are not yielding the right outputs for some reason and as you know these campaigns are expensive, planning those campaigns becomes extremely important. In this video, I’m going to help you with

3 key aspects of Google AdWords campaigns that you should focus on when planning campaigns.
1) Selection of Keywords
 Try to evaluate this volume vs. relevancy. In most cases campaigns are planned based on volume of searches. For .e.g. certain keywords has 10K searches, those keywords I picked up for the campaign assuming that more traffic can be reached out to. Try to compared with relevancy is the key word relevant to your business? Or is it too generic? Yeah because generic keywords could try to bring traffic which may not be relevant to your business and you would actually lose time addressing irrelevant inquiries.
Therefore Relevancy vs Volume.
The second aspect of this would be pricing vs. clicks and this is another aspect where we try to look on cost per click and then try to make the calculation based on the budget,
To define how many clicks we want to build. Don’t do that.
Well on how many clicks you want to work on the right you want to choose and then arrive at the budget working on them the other way round. That would yield more results, more relevant inquiries for your business.

2) Ad Copy
 Are you writing your copy for search engines or for the users or potential customers? I’m sure it’s the second is right. If that’s the point then why are we stuffing keywords to ad copy. Don’t need to. Ad copy you should be as natural as possible. Compare with your offline campaigns, with banners, hoardings, printed material, do you stuff keywords there? No, you directly come to your message. This same approach that you must follow when you are making an ad copy for Google Ads as well.
Google has become very smart to be able to map your content & intent to show up our ads. So don’t get stuck in the keyword-based ad copies.
Another important aspect here would be action vs. information.
Do not create information-based ad copies they won’t make sense. You want action based ad copies, you want users to take action, interact with you. Therefore generate that interest, generate that kind of enthusiasm so that visitor could be able to connect with you. Ask questions? Throw facts, surprise him. So that it will generate the interest to click and check your offering.

3) The landing page
 This by far the most important element of your Google ad campaign. Before I even started the campaign make sure your landing page is correctly indexed in Google Console, it loads fast, it is responsive, correct goals to capture the user information has been set once this is done. Then actually your campaigns should start. So the landing page is the most crucial aspect of your Google ad campaign. Here to focus should be more on interaction vs. information. You want to continue the experience of the user who’s clicking on the ad. You’ve got a great copy and the user clicks on it with anticipation go read further about your service. But if he lands on something which is a crab on which he already knows then it’s not going to have any interaction. With you. So make sure that your landing page has interaction points. The user can move around, keeps him excited. He wants to see, he wants to talk to you, ask questions. So create those points on the website and then make sure that it’s tracked & then you will see your landing page starts converting through Google AdWords.
So those were my 3 tips for your Google Ads campaign. I hope you found them useful.

If you have any particular questions on queries write to us in comments or email us @ amod@zoomyourtraffic.com

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How Keyword Stuffing Affects Your Website?

How Keyword Stuffing Affects Your Website?

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In this #TechKnow Session Parveen explains, how keyword stuffing affects your website?

Keyword stuffing doomsday for your online presence.
The SEO industry has evolved over the last 15 odd years (since 2004 – the year Facebook was launched and Google was just establishing itself) – this question should be answered as – bad legacy from our generation to the next.
Are we still teaching the millennial gen to create content by stuffing keywords?
Let’s please move in the right direction.

To answer your question – Search engines will penalize your content/webpage/website/blog if they find you put in keywords just to rank on their search. Unless you have something valuable for your reader (and search engines track that too) keyword stuffing is end of the road for your website for sure. Your site could be de-indexed permanently (and there are a ton of such examples. Sites that made thousands of dollars per day, were wiped out in an instant).

You should focus on:
Content should read naturally (hence some writing skills to sprinkle your keywords organically in your content)
Understand how search engines read your content? Your Meta content? Learn this thoroughly
Shift focus from search engine to your visitor/reader. That paradigm shift is needed.
Believe that helps!

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3 Key Areas of Improvement To Make Your Email Marketing Campaigns Successful

3 Key Areas of Improvement To Make Your Email Marketing Campaigns Successful

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Hello everyone.
The other day I met up with the client and we were discussing his online promotion campaigns. And he asked me a typical question that they are relying a lot on email marketing for their business. But somehow they do not actually measure & yield ROI using that channel, so what could be?
So when I analyzed that emailer campaign. I found out 3 Key Areas that needed a lot of improvement and I’m going to share them with you so that you can evaluate it accurately at your end. Let’s get started.

1) Not Consistent
 Most businesses run e-mail campaigns on the need basis.
-They feel this season is coming so let’s run the e-mail campaign
-This is the right time, this is when the businesses make decisions, so let’s try to connect with the audience.
-I found this good emailer database let me just throw an emailer to this new marketing list.
So, if this is happening inconsistently then the results are also going to be inconsistent. You may find one in a million kind of a customer from those campaigns. But again that cannot be a strategy. So be consistent, schedule your campaigns for 6 months, 9 months 12 months so on, so that users consistently receive and brand your image in their mind. When they keep receiving your e-mails consistently that happens. So be consistent with your e-mail.

2) Not Themed
Now because we have been inconsistent, you do not theme your emailers as well. Because we just send them on a need basis. Based on that particular subject or period or season we sent out e-mails. There is no correlation, no connection between the e-mails that follow one another. Right?
Why are TV serials so popular? Because they are themed, every episode follows the previous one with the particular theme and this is exactly what the emailer should do. There should be a continuation, a relation it really helps customers to correlate with previous e-mails so that they get to know what’s coming up next or they are excited about what’s coming up next. They may want you to make certain contact and that they want to hear about. Isn’t that exciting, isn’t that interaction that you are seeking. Right?
So, therefore, it’s very important. That you really have themed emailers, themed campaigns to hit your customers, so that they feel engaged and they want to interact with you and feel excited when they read your e-mails coming up consistently.

3) Not Well Presented
Now because of the possibility of lack of resources or skills or time the emails that go out are just text-based with information about the promotion, contact us here & this is X Y Z about the product, this is what they’re are offering. This will definitely not connect with the users. Users have very less time plus they’re receiving so many e-mails in a day. So for them to pick and choose your e-mail and read them and go through it can interact with them. They have to be special with the X factor. That’s so crucial. If it’s not there then although you may have a really great product, great service, and chances of users interacting with you will go substantially down. Therefore using graphics, videos, and colorful text, posts you need to make emailers really exciting for the users to engage. Once that is done you will see improved open rates, more engagement and your campaigns will start converting for you.
So those were my 3 key points on how we can create improved emailer campaigns
A. Be Consistent
B. Be Themed
C. Be Presentable.

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Answer 3 Questions Before Formulating Strategy To Build Website Traffic

Answer 3 Questions Before Formulating Strategy To Build Website Traffic

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In this #TechKnow Session Parveen explains, how can you identify the keywords that are sending paid traffic to your site?

Before we answer “How”, we would need to start by answering “WHY?
Why do you want traffic to your website?

Leads and Sales/Subscribers
Traffic Branding
Higher Visibility
Based on answers to those points – a strategy can be formulated to attract traffic for your website.

In any case please develop profiling of audience you’d like to address/target
Profiling Aspects
• Gender
• Age
• Interests
• Geography
• Profession
• Value Aspects

What is in it for them from your website?
How are you different from the competition? or you are unique?
Why should a visitor come to your site? also, come back later again?
What impression do you want to create on visitor while leaving?

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3 Reasons Why You Are Facing Google Penalties?

3 Reasons Why You Are Facing Google Penalties?

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In this video, I’m going to explain,
Why Google is penalizing your Website?
In the next video, Why Google Is Not Pushing Your Website Up?
So let’s get started.

Google penalties is something that needs to be understood very carefully. A penalty will only be applied when something goes against their policy terms. Otherwise, there’s been no penalty. So need to carefully understand, if there any violation of any term, policy or guidelines that Google has provided.
So let’s get 3 such instances where this one issue can happen and then you could be penalized and if you can review these 3 instances, you can make the recovery that is needed.
1) Avoid Any Violation
 This is because once you are penalized, retaining back is very difficult. You may appeal to Google, but you don’t know when they are going to respond. So be careful & plan on how you want to really plan your campaigns so that you will never face penalties.
i) Link farms or content farms. This has been one of the primary areas where Google has really targeted and focused on wiping out websites that have this issue. In the early 2000s and even coming back, this was around but was very useful. People made millions of $ using these kinds of schemes. It doesn’t work anymore, but surprisingly it is still being practiced.
Google is getting very strict on these things. So if you have gotten into any of these link building schemes or content farms links, where you pay, make reciprocal links, 3rd Party links, avoid them because they are extremely irrelevant and the no. of links definitely not help you rank.

You need to build relevant links. A link is basically a continuation of experience according to me. So you read a snippet you say click here and for more information click here, go to that page, should be a continuation of what we are reading already. Then it’s going to create value. If not then it’s absolutely no value. And if you are indulging in these kinds of practices, its certainly advise please stop it right now and get all those links clear.
In cases, you have used 3rd parties request them to remove it. If done it yourself try to remove them yourself. So, link & content farms are absolute no.

2) Clickbait
Clickbait is another area which is against Google guidelines. This means that you actually create a buzz by creating snippets of text like, hey this is something exciting please watch right now. Don’t miss it. But when you actually click it opens up some scrappy stuff with the few images and it just really disrupts the expert. In some cases it’s not even relevant to what you’re trying to say, this is just called a click-bait and generally done to improve visitor traffic to the website.
If that happens, Google is so smart enough now to understand that you are just trying to build traffic to your Website. This is going to really attract a penalty.

In some cases, its seen websites have been being de-indexed and this absolute no chance of reviving them after that. So be careful with click baits and do not fall for it, if you are already done that then its’ definitely advise going on the recovery mode right away before Google actually identifies it & penalizes your website.

3) Duplicate Content.
This is another area that you have to really guard against. A lot of webmasters for themselves and their customer’s projects in the haste of building traffic, rankings build content based on keywords and repeat it on multiple pages or build pages for variation of keywords.
For e.g. having a page for 4, 6 & 8 wheeler trucks with same content just a few changes here and there. This is a serious duplicate content. You may want to have different pages type of trucks, but the content, tags, meta content on them must be unique, their tags, meta content must be unique. Basically, the idea is to build value from the page. Are they going to add value to the reader? If that’s the case, then only those pages are going to be ranked well. However if Google spots these multiple pages with the same content, then definitely duplicate penalty going to arise.

So those were 3 areas where Google penalties can be applied. There are many other areas where Google can still penalize if there’s a violation of the guidelines.
Therefore my suggestion to all webmasters, SEOs to ensure to follow the Google guidelines carefully.
Build awareness, read documentation, probably learn from experts and try to understand what works, and what doesn’t.

The recovery from penalization can be extremely tough. It’s basically forewarned is forearmed and prevention is always better than cure.
So work on that principle and your website will never have Google penalties that keep happening from time to time to websites.

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SEO Trends That Will Matter Most in 2019- Challenges And Opportunities

SEO Trends That Will Matter Most in 2019- Challenges And Opportunities

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In this #TechKnow Session Parveen explains, Top 3 SEO Trends Look Ahead? What Are The Challenges And Opportunities It Brings?

  1. Page Speed:
     At present, Google takes into consideration, both speed and optimization as the ranking signals. Therefore, it becomes evident that the optimization score is presently vital for ranking. The best thing is that you can deal with site optimization and result tracking, all by yourself. Google, over and over again states its commitment towards flawless user experience for its users. Prior, Google made use of the desktop’s page loading time to consider ranking, while currently, it is mobile page speed that turns into a ranking factor in case of mobile. The change essentially dictates that webmasters are required to investigate things that help in boosting the page speed that Google considers essential, as far as page speed evolution is concerned.
  2. Amazon Search:
     Amazon is not considered to be a universal search engine, however, for product search and shopping, it serves to be a top destination for the users. It’s told that an astounding 56% of customers visit Amazon initially, on the off chance that they have to purchase something. If we consider a seller, it is considered an opportunity missed, on the off chance that he is not selling via Amazon. That is to say, the Amazon SEO strategy is necessary for 2019, in the event that you sell products via Amazon.
  3. Mobile First Indexing:
     What happens to be Google’s brainchild, mobile-first indexing makes use of your mobile version of the site, so as to index and rank sites. The process is rolling out really quickly as have begun notifying webmasters regarding it. The thought behind mobile first indexing is that henceforth Google will be taking into consideration, mobile versions of a website for ranking.

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Talking To Game Changers - Ganesh Lawande, Founder & CEO - ProERP

Talking To Game Changers – Ganesh Lawande, Founder & CEO – ProERP

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ProERP is India’s only Google Cloud Based ERP solution for small and medium sized enterprises. Does ERP ring a bell? – Lot of resources, heavy pricing, skilled people managing it? etc. Here comes ProERP to address all those issues in a “Pay As You Go” manner. Start small and scale as your business grows.

Ganesh and his team have developed this ERP system specifically using the robust Google Cloud platform to ensure a world class, secure and scalable infrastructure for its customers.

In this video, he explains to Amod on the industry’s key pain points in using ERP software, how to plan data management for businesses and most importantly how to overcome the need-cost mindset when investing into strategic data policies for your business.

Looking for an ERP solution? Log in to http://www.proerp.in and sign up for a demo today.

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Follow 5 Stage SEO Process To Improve Website Visibility On Search

Follow 5 Stage SEO Process To Improve Website Visibility On Search

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In this #TechKnow Session Parveen explains, what are the SEO tips to improve website visibility in 2019?

Instead of Tips, suggest a process – Focus 90% on your website’s health.
Universal principles never change – Health is Wealth. If you are fit and agile, you will be able to achieve much more. This rule will never change – not in 2019 or 3019 or 4019.

  1. Start with a complete Website SEO Audit for your website. This audit needs to be based on your Key Performance Indicators e.g. conversions, traffic, rankings – depending on your business goals. Make sure the audit is very well documented and defines benchmarks for existing and desired metrics to measure along the way
  2. Follow it up with a Website Fixing program. This should cover all critical and general corrections as documented in the SEO audit in a prioritized manner. Evaluate corrections and ensure correct documentation
  3. Define a 3-Month or 100-Day Follow up Program to review the site again to verify set benchmarks and goals are being met
  4. Move to the Promotion Program Audit – i.e. all external promotional elements like Social Media, Paid and Organic marketing, External SEO, etc. Goal oriented audit with documented benchmarks and goals
  5. Set up reviews every 100 days to evaluate results and keep adapting.

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How To Use Google Analytics For Relevant Traffic, Engagement, Leads And Sales?

How To Use Google Analytics For Relevant Traffic, Engagement, Leads And Sales?

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Hello Everyone!
As a business, you must be running a lot of SEO and online promotional campaigns for your business either yourself or through agencies and you will be scanning through a lot of reports coming up at the end of every month using Google Analytics, which is the most widely used analytics tool to see user behavior. Right?
If so, in this video I’m going to tell you three important metrics that you must see as a business owner to ensure that your campaigns are moving in the right direction.

1) Relevancy
Now relevancy is most important. You do not want junk traffic on your website, because that is going to add to your effort and cost and that’s going to reduce your ROI.
Therefore the campaign has to move towards attracting relevant traffic only.
Hence using Google Analytics you can track for relevancy using
What sources the traffic is coming from? What keywords coming from? What devices they’re coming in from? What locations are coming in from? And try to map your business case with this data.
Are you targeting any specific location? Are you targeting a specific set of customers with a demographic?
Please carefully understands and define the relevancy. Once the relevancy is defined then you can clearly see that your campaign is started off well and moving in the right direction.

2) Engagement
Once how relevant traffic coming to a website, it is so important to keep them engaged.
Because now you have a potential customer coming in to check your website. It should be able to address his queries his questions, solutions that he is seeking for him.
Because if he doesn’t find them he’s going to walk away.
Therefore your website should be organized in such a way that holds him, it addresses his queries or gives him a chance to interact with you, by filling in some form, or having a live chat or having an email option or a phone call.

Using Google Analytics you can check out
• A bounce rate of visitors
• Time spent by a user on your website
• How many pages he has seen?
• What kind of click follow he has achieved?
• Very specific sections of the website that he has visited
• On what pages he is spending the most time? Or on what pages he is moving on quickly.
All this is so important information to make those important tweaks and findings to your content when engaging and interacting with your customer.

3) Qualification
Now you have RELEVANT TRAFFIC, you have ENGAGED THEM.
Now you want to qualify them as a lead. Now your website should have clearly defined
As sections that determine an entry visitor into a qualified lead.
For example, if he does a website and lands up filling up the questionnaire that you have on some page, it will be termed as a qualified lead Or if he browse us through 3 pages that you have to define him to go through & then connect with you through email that would be a qualified lead.
So if those flows are established as qualified leads you will have facilities in Google Analytics to track that and then based on that you can clearly determine the kind of traffic that’s coming in and the kind of traffic that is getting qualified as leads. Isn’t that powerful? You can either learn this yourself or you can hire an agency or freelancer to help you understand this. Make sure you do this every month and keep on improving, keep on tweaking, keep on fine tuning those goals so that your entry level in traffic to your qualification ratio always keeps on improving. Isn’t that powerful?

So these were my three inputs for you as a business owner to look at Google Analytics as a relevant traffic generator, an Engager & Lead qualifier tool.

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What Is Good For Your Website? Higher Or Lower Bounce Rate

What Is Good For Your Website? Higher Or Lower Bounce Rate

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In this #TechKnow Session Parveen explains, What-is-Higher-or-Lower-Bounce-Rate?
Which-is-Better for your Website?

Bounce Rate is a highly misunderstood and misperceived metric.
The general belief is that lower the bounce rate, better the quality score of the page, website. Logically that’s correct – because it means – the user has continued to browse to another page of the site i.e. continuation of his session on the particular website.
When I started working on SEO way back in 2004, there was no concept of bounce rate at all. Getting users on our website was a big success and increased traffic meant Google gave your site a push in their rankings.

Things have dramatically changed after that. Until a few years ago, a 40% or lower bounce rate was considered great for any website.
ECommerce and Mobile changed that perception forever.
e.g.You have a one-page website where the visitor can review products and buy on the fly from your store. All the action including making the purchase happens on one page or at most another one which says “Thank You for Buying From Us” or “Thanks for Subscribing”.

What would be the bounce of the website now? 50% because everything happens on the one/two pages of the website. Are you complaining though?
No, as long as the user completes the desired action and closes the website. Right?

Summary:
Bounce Rate is a good metric to measure user experience/flow on a website but “how much is too much” will depend on the intuitive nature of website you have developed, your website’s intended flow for the user and goals hit on the website page.

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