website SEOWebsite Traffic
Local SEO has become more important than ever. As local competition heats up, the task of dominating local search results is taking precedence over every other marketing activity for small businesses.
If you run a small business, but are not too big on local SEO yet, these following stats should convince you otherwise:
Not convinced yet? Check out the full list of local SEO stats and trends in this post here.
It doesn’t matter whether you are operating from one location or a hundred, a strong local search presence is key to generating more leads and conversions for your business. As such, local SEO should be an important aspect of your overall SEO strategy.
The SEO tools listed in this article have one thing in common — they are geared towards optimizing the local search rankings of your website.
In order to test the following tools or truly appreciate what they do, it’s essential you have basic information about local SEO. It’s also important to know how it differs from traditional SEO.
Therefore, before we get started, I highly recommend you check out the Local SEO Checklist we published. This SEO checklist is especially useful if you don’t know much about local search optimization. It should help you gain a basic understanding of how local search works and to learn which parts of your website you should optimize for local searches.
Now let’s get back to the main topic which is improving your local SEO with reliable local SEO tools. The tools listed here can help you manage, track and optimize your local SEO efforts.
So here are the 13 best local SEO tools you should use to improve your local search rankings.
Table of Contents
Founded by Ed Eliot and Myles Anderson in 2009, BrightLocal is an all-in-one local SEO software. Their local SEO reporting services are used by over 10,000 top brands, local businesses, and agencies around the world.
BrightLocal provides a host of local SEO features, including:
The pricing starts from $39/month where you can monitor your business in 1 location. BrightLocal offers a free 14-day trial that lets you test out some of their key features.
For a full comparison of the plans, check out BrightLocal’s pricing page.
Price: Starts at $39/month
Click here for a 14-day free trial
Semrush Local is a suite of local SEO tools designed to help businesses manage and optimize their local search presence. It combines multiple aspects of local SEO, from managing business listings to tracking local rankings and monitoring customer reviews, into a single platform.
Here are some of the key features of
Price: $139.95/mo for
Sign up for
Side note:
Semrush is a powerhouse for SEO and digital marketing, offering deep insights and tools to outperform competitors and enhance your online presence.
Experience the full power of Semrush with two exclusive offers 
The Local Rank Tracker by Sitechecker is a specialized tool that lets you monitor your website’s keyword positions in local search results.
With this tool, you can check both current and historical data on how your site ranks on different search engines (Google, Bing, Yahoo). Sitechecker also analyzes your website’s SEO performance in specific geographic locations and offers insights for both desktop and mobile searches.
Here are some of the key features of Sitechecker’s Local Rank Tracker:
Price: Starts at $49/mo
Sign up for a 2-week trial of Sitechecker
GMBapi.com is a local SEO software designed to optimize Google Business Profile listings, especially for multi-location businesses. It helps manage and monitor Google Business Profile data, allowing you to post content and services in bulk, and provides insights into your local search performance.
The software also supports AI-powered review responses, competitive review reports, and analysis of deleted reviews, offering a comprehensive solution for managing local SEO.
Here’s an overview of some key features and services that this local SEO tool offers:
Price: €5 per location/month (100 locations or less); €2 per location/month (300 locations or more)
Sign up for GMBapi.com
Moz Local, developed by Moz, is perhaps the most popular local SEO tool in this list because of the reputation the company has built around search in the last decade.
Moz Local helps you boost the local visibility of your business and ensures that your business listings are correct, consistent, and visible across the web. When used the right way, you can really level up your local SEO strategy with Moz Local.
Among other things, Moz Local submits accurate location data of your business to all the major data aggregators and online directories and helps you close duplicate business listings and lets you easily update your business listings.
Here are some of the key features you’ll get access to when you sign up for this local SEO software:
In terms of pricing, Moz Local is reasonably priced compared to some of the other local SEO tools in this list. You may have to spend anywhere between $14/month to $33/month, depending on your needs.
To see the full list of features for all three local SEO packages, check out Moz Local’s pricing page.
Price: Starts at $14/mo
Sign up for Moz
Serpstat’s Local SEO tool allows you to manage your business presence and reputation in numerous local directories from a single interface in a matter of minutes. The list of directories includes Google Maps, Facebook, TripAdvisor, Uber, Yelp, BAIDU, Foursquare, and many more.
The key to successful local SEO is to explain to search engines how your business operates. With this tool, you can input the information, sync it across all directories, and keep it up-to-date with ease.
Here’s what you can do with Serpstat’s Local SEO tool:
Price: $20 per location per month
Sign up for Serpstat
Local SEO is a universal necessity, especially for small businesses or enterprises operating locally. It’s a critical factor in your business’s success, and that’s where HubSpot’s SEO Marketing Software proves invaluable. The tool provides tailored SEO recommendations to enhance your presence on Google Maps, offering insights to significantly improve your website’s local search engine performance.
With HubSpot’s SEO Marketing Software, you can transform keyword data into meaningful content targeting local searches. Furthermore, integrating Google Search Console with HubSpot allows you to import data and track the search terms driving traffic to your website, enhancing your keyword tracking capabilities.
If you’re short on SEO expertise or time, HubSpot’s intelligent tools can identify and address SEO issues for you. Keyword tracking, often one of the most challenging aspects of SEO, becomes effortless with HubSpot’s built-in functionality, allowing you to optimize your content repeatedly. You can also use the software to find keywords driving significant organic traffic from Google Maps.
Simply connect your website and explore the recommendations and analytics for any specific page.
Here are some key features of HubSpot’s SEO Marketing Software and how you can benefit from them:
Price: Starts at $15/month per seat and goes up to $3600/month (5 seats included). However, there’s also a free plan.
Click here to get started for free
Founded by Local SEO expert Darren Shaw in 2005 as a web design agency, Whitespark is now a full-fledged local SEO company that provides tools and services to help businesses and agencies with local search marketing.
Whitespark’s Citation Finder tool is a widely popular tool used by several marketing agencies and businesses across the world. You can also use its Local Rank Tracker as your primary local SEO rank checker tool.
From building citations, to earning reviews, to tracking your rankings, to building high-quality backlinks, Whitespark helps you show up, win customers, and manage your local search.
Whitespark provides the following tools to manage and optimize your website for local searches:
In addition to these, you can also access Whitespark’s free local SEO tools such as Review Handout Generator, Google Review Link Generator, and Offline Conversion Tracker.
There is no information on the pricing of their local SEO solutions on the website, so you’ll have to get in touch with their team on the contact page to get information on pricing.
According to this blog post by the founder Darren Shaw, the local SEO packages start from $100/location for up to 5 industry/local sites.
Price: Starts from $100/location
Visit Whitespark
Uberall offers local listings management for enterprise brands and media agencies that require their business listings to be optimized for search throughout the whole local search ecosystem.
Through its data quality focused platform, Uberall is the leading provider of location data to the databases that power the navigation and mapping industry.
Through years of experience in the location marketing domain, Uberall has acquired strategic relationships with all the principal map development companies, including Google, TomTom, Apple, and HERE. Uberall is currently trusted by over 500 companies and has published over 600,000 businesses on the map.
Uberall’s local marketing solutions include:
Click here to request a free demo of Uberall
GeoRanker has a collection of local SEO tools that can help you find local citations and track your local search rankings.
GeoRanker provides the following local search marketing tools to help grow your business:
While the above tools can be used for free, there are certain usage restrictions. So if you manage a lot of locations and keywords, you’ll need to upgrade to any of their paid plans which start from $99/month.
You can compare the features of these plans here.
Price: Starts with $99/month
Get started with a free trial of GeoRanker here
Synup is a local SEO software that allows you to see how your business is doing on the most important local directories, search engines, and review sites. Synup’s technology suite powers over 55,000 local businesses.
Here are some of the features Synup provides:
Since it’s so effective, it’s also expensive. You’ll need to pay a minimum of $30/location per month.
Price: $30 per location per month
Yext listings, pages, and reviews help businesses around the globe facilitate face-to-face interactions that boost brand awareness, drive traffic, and increase sales.
Yext uses the following tools:
Yext is not as expensive as some of the other local SEO services in this list. For the starter plan, you’ll have to pay $4/week.
Compare Yext Local SEO’s packages here.
Price: Starts from $4/week
Visit Yext
If you find any of the above tools too expensive to invest in, then you should try Local SEO Checklist. This free Local Search Optimization tool, powered by Synup, offers 40 different options that detail specific SEO tasks to help you optimize your site for local search rankings.
You can use this free tool as your Local SEO guide to know exactly what parts of your site you need to optimize for local searches.
In addition to the checklist, you can also access the following free resources:
Price: Free
Visit Local SEO Checklist
The above tools should help you optimize your website for local searches and ensure that you stay one step ahead of your local competition.
While these SEO analysis tools are good for boosting your local search rankings, you’ll need to use them in conjunction with other keyword research and link building tools to make sure that the overall SEO of your site is in place. If you need further information on what SEO tools you should be using, check out these links below:
Local SEO is a vast subject; so I’m sharing links below to some of the most helpful resources you can find online on the topic.
Note: This article was originally published in September 2017 and has been updated for freshness, accuracy, and comprehensiveness.
Related Articles
[…] This article was originally published on Sandeep Mallya’s inbound marketing blog, 99signals as “Local SEO Tools: 7 Best Tools to Improve Your Local Search Rankings”. […]Thanks for giving the list that really worth! I have my personal experience with all these local SEO software. Can you please publish an article like step to step guide how to operate these tools? Because there are so many options available in these online tools which would be new to many Folks.
For small business it is really important to look after the local seo strategy which must include local listing and the targeted keywords should have the location to be targeted. Another thing is NAP (name, address & phone number) should be same throughout listings. Great post, thanks for sharing the tips they are really helpful…
Thanks, Rahul. Glad to know you found the post useful.
Hi sandeep .. thanks for a great list. Would love you to take a look at myPresences https://ww.mypresences.com/ as well.
myPresences offers Local SEO as well as review management and a lot more and works with 1000’s of services worldwide and supports sites in many niches.
All the best.
http://www.checkseoweb.com We Offer Seo Paid Tools 1$ First Month ,SEO Analysis Your Website. If you want more search traffic, all you have to do is follow the website analysis report. It will point out all of the SEO errors you need to fix in order to increase your rankings. Content Marketing. Wondering what you should be blogging about? The content marketing report will show you the popular articles
[…] Source: https://www.99signals.com/local-seo-tools/ […]We have made use of both Whitespark and Geotracker. Both these services have been very useful and worth the expense. Expediting the the citation process as well as white spark does can be a real time saver.
Thanks for the article and the links to some useful tools. Good for SEO’s at all levels.
I use screamingfrog site auditor a lot along with Website Auditor from linkassistant. And the only tool I love using daily is ahrefs and Serpstat (for rank tracking).
Thanks for your list Sandeep
Thanks, Sham! I’ve heard a lot of good things about Screaming Frog, but I’m yet to test it out. I guess it’s about time I did!
Thanks for sharing the list of best SEO tools. I have used many of these tools. These are very useful to improve ranking of any website. Keep sharing more articles related to SEO. These are very informative.
The importance for Local search SEO is growing day by day. And I am sure these tools will help users to do the analysis and take necessary actions. Many thanks for this article.
Thanks for the valuable information. Moz local and Semrush listing management are our favorite tools.
Thanks for rounding up these sites in one list! I have been searching for SEO tools myself, glad to have found this post, this is even great as these tools are also geared for local SEO.
[…] https://www.99signals.com/local-seo-tools […]There are truly many free SEO tools and services out there, so we need to concentrate on simply the best and most valuable to add to your tool stash.
Thanks!
[…] Best SEO advice: Local SEO Tools: 9 Best Tools to Improve Your Local Search Rankings […][…] Best SEO advice: Local SEO Tools: 9 Best Tools to Improve Your Local Search Rankings […]Hi Sandeep Mallya,
Good content! Can you add Surfer Local to this list?
We are building it for optimization GMB Profiles.
I think this tool can nicely complement the list.
Thanks!
Great share, mate!
Hey! Those were some great tools. I have used GrowthBar but it was quite expensive for me and so shifted to Postifluence. This one turned out to be a great and very efficient tool in terms of SEO and it’s cost-effective too.
I really appreciated the list of local SEO tools that you have compiled in your blog post. I’m really into learning about the best SEO tools. I’ve been using these tools for a while now, and they are really helpful. I’ve noticed a fair number of changes in my site’s traffic after employing the best SEO tools for local SEO.
I recently came across your comparison of Local SEO tools and observed that SimplyBeFound.com wasn’t included. While we started in 2020 and are relatively new to the market, we’ve quickly become the go-to Local SEO tool for many small businesses. Our emphasis is on simplicity and effectiveness. I’d highly recommend considering it for addition to your list, as it might provide your readers with another valuable option.
Thank you for your time and consideration.
Best,
Rob Downey
Co-Founder of SimplyBeFound.com
Great roundup of local SEO tools. Your detailed insights make it easier to navigate the diverse options available. Thanks for breaking down the features and pricing – super helpful for anyone looking to boost their local search rankings.
Hi, have you seen Localo? There is a big free plan, and it ranks very high in G2 local SEO tools. I think it will be valuable for your readers 🙂
Hi there, I’m Sandeep Mallya!
I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business.
I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business.
Since then, 99signals has grown significantly and generates over $10,000 in side income each month. Read More about “About Sandeep Mallya”…
Hi there, I’m Sandeep Mallya!
I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business.
I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business.
Since then, 99signals has grown significantly and generates over $10,000 in side income each month. Read More about “About Sandeep Mallya”…
A few links on this blog are affiliate links. If you purchase a product or service through one of these affiliate links, I’ll receive a commission at no additional cost to you.
Rest assured, I recommend only those tools that I personally use and genuinely trust. In most cases, you’ll find in-depth reviews, tutorials, and how-to guides of these tools on my blog to help you make informed decisions.