Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce.source

Google is adding multimodal Gemini-powered asset generation, video creation and creative testing tools to Asset Studio.source

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Google is introducing new creator partnerships, Maps inventory and AI-powered campaign tools for Demand Gen.source

Google is integrating Meridian into Analytics 360 and launching predictive conversion metric to help advertisers with media mix decisions.source

Google is upgrading Direct Offers with AI-generated promotions, native checkout and travel integrations.source

The new Merchant Center tools are set to help retailers optimize product discovery and measure visibility across AI-powered shopping surfaces.source

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Google will continuously scan the web to give you updated information on your search – as an agent would do.source

Google announced Gemini 3.5 Flash today and immediately it is now powering Google Search as the new default for AI Mode.source