6 best AI tools for marketing in 2025 | Smarter campaigns – Techpoint Africa
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Marketing has many sides, which is why it can feel overwhelming and stressful. As a marketer, you often play multiple roles, stretching into different areas.
I’ve been in marketing since before AI became a big deal. Now, it’s proving to be a significant tool for getting work done.
At one point, I felt like marketing wasn’t for me because of the hectic processes and tracking involved. If not done properly, all that effort can lead to little or no results.
The challenge is that there are so many AI tools for marketers to choose from. However, some tools are delivering real results for the big players.
You might worry that a tool that works for someone else won’t work for you. That’s exactly why I searched and put together this list of the best AI tools for marketing.
Whether you want to speed up brainstorming for new campaign ideas or draft long-form content, there’s an AI tool to help. In this article, you’ll find AI tools for social media, content creation, and automation.
AI marketing tools use artificial intelligence to make your tasks easier, faster, and more effective. With AI technology, these tools can analyze large amounts of data, provide suggestions for faster output, and help you create content from scratch or refine existing pieces based on prompts.
If you’re wondering whether you’re the only one looking for AI marketing tools, you’re definitely not alone. A HubSpot survey found that 74% of marketers now use AI in their roles. Even 97% of business leaders agree that AI helps companies effectively analyze social media data to improve marketing efforts.
Like many other marketers, I use AI for:
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Beyond these core functions, some AI tools offer additional features to support your marketing needs in various ways. Some were built from the ground up as AI tools, while others have integrated AI to automate key marketing tasks.
Every marketer focuses on three main goals: lead generation, nurturing, and closing—plus, most importantly, retention. The AI tools I’ll share have helped me achieve these goals. You probably already use ChatGPT and Claude, but we’ll explore tools designed specifically for marketing.
Jasper is a generative AI platform designed for marketers to build their brands, create apps, and automate marketing workflows. Its AI toolkit includes an AI App Library, integrations, extensions, and workflow automation.
You can use Jasper’s AI-powered tools to brainstorm ideas, create content, plan campaigns, launch projects, and analyze performance. The marketing editor helps you edit documents and align output to your brand’s voice, tone, and style. You can also set rules for grammar, punctuation, and term usage.
Jasper’s chat assistant and browser extension let you use it directly in Chrome and Edge. You can also edit images with its AI image suite. The platform is designed for roles including content marketing, field marketing, performance marketing, product marketing, and brand marketing.
When you sign in, Jasper asks how you plan to use the platform. It also offers different tools for various marketing tasks. If you’re a product marketing manager, you can create launch briefs, generate text and visuals, and conduct competitor analysis.
You can use Jasper to write product descriptions, create landing pages, draft marketing and campaign briefs, rewrite content, and optimize copy. The product bullet feature helps you highlight key features, and you can even generate user guides.
You will have to choose a plan before using the tool, even for the free trial.
Pricing: Plans start at $49/month for the Creator plan.
Key features of Jasper AI:
Brand24 is an AI-powered social listening tool that tracks mentions across social media, news, blogs, videos, forums, podcasts, and reviews.
It helps you stay updated on conversations about your brand and competitors. You can monitor online mentions, track brand reach and awareness, and analyze sentiment by categorizing mentions as positive, negative, or neutral. Plus, you can automate reports on these insights. For each project, the tool provides mentions, summaries, analysis, sources, comparisons, and influencer insights.
You can start using it for free before upgrading. The tool lets you create multiple projects for different keywords or brands, view mentions from the last 30 days, and filter them based on your needs. You can also receive reports via email, PDF, and Excel.
It comes with a hashtag tracking tool, so you can measure your hashtag’s reach. Another great feature is the backlink checker, which helps you find unlinked mentions and turn them into backlinks to optimize your link-building strategy.
It’s quite pricey and limits the individual plan to just three keywords.
Pricing: Paid plans start at $149/month.
Key features of Brand24:
HubSpot is an AI-powered customer platform designed for marketing, sales, and customer service. Its Marketing Hub includes a form builder for generating leads, SMS marketing, a social media manager tool, and an AI-powered social media agent. You also use the AI assistant to improve content quality and personalize marketing messages.
HubSpot also offers a marketing reporting tool to help you track customer journeys and campaign performance. It includes marketing analytics, dashboards, and reporting features.
When I first got started, HubSpot provided a quick guide to help me navigate its features. It offers tools for various marketing needs, including campaigns, email marketing, social media, ads, events, forms, buyer intent analysis, and marketing analytics. The AI assistant is also visible and easy to access—you can use it as you work.
Getting started takes several survey steps.
Pricing: HubSpot offers a free plan, while paid plans start at $20 per month.
Key features of HubSpot:
FeedHive is an AI-powered social media management tool that helps you schedule and automate posts. It also includes a social inbox, allowing you to reply and engage with content. It helps you find the best hashtags and even predicts how well your post will perform and offers a preview before publishing.
FeedHive also provides analytics, giving you a visual breakdown of follower activity and post engagement. You can collaborate with your team and invite clients to manage content together.
You can customize the platform with your business name, logo, colors, and custom widgets. It also supports cross-posting and allows you to adjust posts to fit each social media channel in the right format.
The AI Writing Assistant helps you generate ideas, refine content, and write posts.
I love that its AI-powered content generation is based on GPT-4, so I can use it just like writing tools such as ChatGPT and Copy.ai.
Other features I find useful include post recycling, pre-made templates, link shortening, media tools, and editing options like TinyKiwi or Adobe Express.
FeedHive doesn’t offer a free plan—you will have to subscribe to continue using it.
Pricing: Plans start at $19/month.
Key features of FeedHive:
Albert AI is built for digital advertising, helping you plan, create, optimize, and report on campaigns. You can use it to structure marketing plans, generate ad variations, group keywords, and create media assets. It lets you build campaigns, ad groups, and audiences, and allocate budgets.
It integrates with Google’s search and programmatic channels, as well as Facebook, Instagram, YouTube, and Bing. Albert works best for B2C brands.
It adjusts bids based on real-time data, optimizing audiences, schedules, devices, and ads. Plus, it shifts budgets based on performance and engagement.
Albert uses interest-based targeting to optimize audiences and ad sets. It analyzes what’s working and fine-tunes programmatic campaigns through its integration with Google Marketing Platform. It also uses data from Meta and Google.
However, Albert won’t define your strategy or create your ad content. You’ll need to set the strategies yourself as well as provide the creative elements that Albert will optimize.
Running ads takes a lot of trial and error, but Albert AI helps you optimize campaigns for better results. Plus, it integrates with CRMs like HubSpot, Pipedrive, and Zoho, as well as marketing platforms like Meta Ads, X Ads, and Google Ads.
I didn’t find how to sign up directly, only client login, and you have to request a pricing estimate, as it is not listed.
Pricing: Not listed. Albert is a paid tool but notes that Gmail is its only non-paid component.
Key features of Albert AI:
Canva is a platform for creating a wide range of marketing assets, including social media graphics. Canva’s AI features include a text-to-image generator, AI-powered photo editing, and text-to-video generation. You can create marketing graphics with minimal effort.
You also get tools to remove unwanted elements and a Magic Switch tool to transform designs into different formats. Plus, Magic Write helps generate text content.
Many of these AI features are available on Canva Pro or Teams plans, but you can still access some on the free plan with certain limitations.
Canva is easy to use and offers a wide selection of templates. Even beginners can quickly create professional designs without starting from scratch.
Canva can sometimes feel overwhelming to navigate. Also, like many design tools, it works best on a PC.
Pricing: Canva has a free plan, and its paid plans start at $12.99/month.
Key features of Canva AI:
Aside from these six I mentioned, I asked marketers about their top AI tools for marketing and listed ten of the most common selections.
AI tools automate repetitive tasks, freeing up time for more important things like planning your marketing campaigns and focusing on creative strategies.
In marketing, leads engage more when messaging feels personal and relatable. It shouldn’t feel distant—it should reflect their own experiences. You can achieve this by understanding customer behavior and pain points. AI can help you write messages with the right style and tone.
Human errors—like grammar mistakes, inconsistencies, or forgetting key tasks—can impact your marketing efforts. AI minimizes these mistakes by optimizing content, analyzing data, and ensuring smooth campaign execution.
If you want to grow from small-scale marketing to reaching a larger audience with diverse strategies, AI tools can help. They work for businesses of all sizes, making it easier to scale up.
Some businesses, like one I once managed, had tight budgets. Instead of hiring multiple experts for different tasks, AI tools handled them efficiently, reducing labor costs while maintaining quality. Also, while most AI tools are paid, they can be cost-effective compared to paid human labor.
AI improves email marketing by optimizing and personalizing content. Tools like Seventh Sense AI and HubSpot can help you improve your email marketing campaigns.
Yes. Some of the AI tools in this article offer free plans. You can also use ChatGPT to get started with content creation.
HubSpot and Salesforce are good options, but they’re not the only ones. Many AI tools can help your sales team with sales processes and conversions.
AI tools automate repetitive tasks like email scheduling, lead nurturing, and social media posting. Most of the tools mentioned in this article have automation features for marketing.
Look for features like:
AI tools help small businesses and startups save time, cut costs, and improve marketing efforts. Many tools offer affordable plans for smaller teams.
AI tools like Jasper AI can generate blog posts, social media captions, and ad copy. For design, Canva provides templates for graphics. If you need to create or edit videos, tools like Runway and Descript can help.
Marketing can be stressful, but AI tools make it much easier. They can transform how you approach marketing, helping you save time, improve efficiency, and drive better results.
There are many AI tools for marketing. I’ve found a few myself and also asked other marketers which ones work best for them. The top picks are all listed in this article.
With so many options available, choosing the right tools is important. By defining your goals, checking for integration options, prioritizing the user experience, and looking for extra features, you can select AI tools that truly enhance your marketing efforts.
The best AI tool for you depends on your needs, budget, and marketing strategy. Whether you’re automating tasks, optimizing content, or boosting customer engagement, the best AI tools for marketing help you get better results for your marketing efforts.
Disclaimer!
This publication, review, or article (“Content”) is based on our independent evaluation and is subjective, reflecting our opinions, which may differ from others’ perspectives or experiences. We do not guarantee the accuracy or completeness of the Content and disclaim responsibility for any errors or omissions it may contain.
The information provided is not investment advice and should not be treated as such, as products or services may change after publication. By engaging with our Content, you acknowledge its subjective nature and agree not to hold us liable for any losses or damages arising from your reliance on the information provided.
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