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Now that AI has made its way into SEO, over 57% of marketers are reporting that the search engine space has gotten more competitive. It also doesn’t help that Google’s AI Overviews and LLMs like Perplexity.ai are giving people the answers they previously scrolled through organic search results to find.
So, it’s more important than ever to be on top of your SEO game right now. You must know the best SEO practices and new trends to stay relevant. Then, there’s the complexity of balancing the benefits of AI-generated content with human creativity while still appealing to algorithm crawlers.
As crucial as a solid SEO strategy is now, you also need to learn from statistics and industry reports. These findings reveal what’s working in the SEO space and which tactics you need to take forward in 2025. We’ve put together a list of SEO statistics that can help inform your campaigns.
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Google has been the leader in the search engine space for as long as we can remember. Even now, it maintains its top spot, evolving with new features like semantic search and AI Overviews. The following Google SEO statistics shed light on the search engine’s popularity and search trends.
The way we do SEO marketing has changed a lot, with the most prominent shift being from keyword-driven optimization to intent-driven one. In fact, only 6% of AI Overviews actually contain the search query, which makes it clear that intent is the number one focus of SEO marketing now. The following SEO marketing statistics and SEO ROI statistics provide more insights.
More and more Google users are getting their desired information from the rich snippets and AI Overviews. So they do not have to scroll down to click on the other search results. This makes it imperative for websites to rank in the top few results or, even more importantly, to appear in the rich snippets section. The following statistics highlight the importance of this.
As we’ve mentioned, search engines now focus on user intent rather than excessive keyword usage to rank content. So, using long-tail, conversational keywords is becoming increasingly important, especially to increase your content’s chances of increasing featured snippets and voice search results. Here are some statistics about keyword usage and research patterns that you should keep in mind.
Backlinks are a strong ranking signal since they indicate to search engines that your content is valuable and trustworthy. Even the AI Overviews tend to show domains with a strong number of backlinks in their top-ranking results. These statistics further emphasize the importance of a strong backlink profile.
Technical SEO is just as important as content and backlinks in optimizing a website for search engines. From site speed to Core Web Vitals and mobile optimization, technical SEO can complement your SEO strategy to boost your website’s rankings. Here are some statistics related to technical SEO.
When optimizing your website for local SEO, you have to account for proximity-based behaviors and ”near me” keyword searches. Local searches also tend to be longer since people use voice search and question-based keywords. Here are some local SEO statistics you should know.
As most people access the web using their mobile devices, mobile SEO needs to be a top priority for SEOs. Besides intent-based content, mobile user experience is also important for search engine rankings. The following mobile SEO statistics will give you an insight into the importance of mobile optimization.
Part of the reason the search engine landscape has changed is the increasing use of voice search. Instead of typing, people now use voice assistants and long-tail, conversational terms to search. Here are some notable voice search statistics.
Google SERPs now show videos, and there’s even a separate tab for short videos from Shorts, Reels, and TikTok. Video SEO comprises the use of keywords, video titles, descriptions, and tags to get your videos to rank higher in search engine results. The following video SEO statistics show how popular video as a content type is among SEOs and digital marketers.
B2B SEO comes with a host of challenges, like longer sales cycles and multiple decision-makers. Content marketing and enterprise SEO strategies can assist in building brand trust and traffic to your website. Here are some B2B SEO statistics that shed light on this. These enterprise SEO statistics also show how B2B SEO is different from B2C.
Since eCommerce businesses primarily rely on website traffic, they have to get SEO right. The following eCommerce SEO statistics provide some insights into important metrics for online businesses.
The advent of AI means that AI SEO optimization has now replaced traditional SEO. Generative AI tools have changed the pace and efficiency of content marketing, and AI is also poised to play a role in other SEO aspects, such as predictive analytics and keyword trend forecasting. The following AI and SEO statistics shed light on this.
These SEO statistics make it clear that going forward, you need an AI SEO strategy rather than just an SEO strategy. Besides incorporating AI into your SEO campaigns and optimizing for AI Overviews and AI-driven search engines, you also need to shift the focus of your content from content optimization to intent satisfaction.
Plus, the use of video and a solid link-building strategy will help you stay on top of the SEO game. Advanced strategies like predictive SEO will further make your campaigns more proactive, giving you a favorable spot on the SERPs.
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