9 Best AI-Powered Content Creation Tools for Marketers – 99signals
In today’s rapidly evolving digital landscape, marketers are constantly looking for ways to streamline their content creation process and reach their target audience more effectively.
Artificial Intelligence (AI) has emerged as a powerful tool for marketers to automate tedious tasks and generate high-quality content.
In this post, we’ll examine 9 of the best AI content creation tools for marketers. By using these tools, you can increase efficiency, boost productivity, and free up time to focus on what’s important to you.
But before we begin, it’s important to weigh the pros and cons of using AI content writing tools in your content creation process and examine their impact on SEO.
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While AI-powered creation content tools can generate articles and other types of content quickly and efficiently, relying solely on them may not always be the best idea. Despite the continuous advancements in AI algorithms, these AI copywriting tools are no substitutes for human creativity and storytelling skills.
AI content writing tools are best used sparingly for tasks such as paraphrasing, generating writing ideas, and creating basic structures for blog posts.
While there may be some limitations, AI content writing tools can significantly reduce the time you spend on mundane tasks, allowing you to focus on other crucial elements of your business.
Let’s explore some of the pros and cons of using AI content creation tools.
Bottom line: While AI copywriting tools can be useful in certain situations, it’s important to consider the potential drawbacks and to carefully review and revise content before publishing it.
When it comes to SEO tools, Semrush is second to none — it has 50+ tools in its toolkit to help you optimize your online marketing efforts and scale your business. One of its tools, SEO Writing Assistant (SWA), was recently bolstered with AI features to help you craft content that engages your audience while meeting all the SEO guidelines.
If you want to optimize your blog posts to rank better in search engines, SWA is the best writing assistant software you can use. It lets you check the SEO potential and originality of a piece of content in real-time on WordPress, Google Docs, or directly within the
But that’s not all.
You can also use SWA to improve your content’s readability, target the right keywords, satisfy search intent, and repurpose your existing content to reach a wider audience.
With the recently upgraded “Rephraser” feature, you can rephrase, simplify, expand, or summarize a piece of text that you’d like to optimize to improve its readability and increase its chances of ranking well.
In summary, SEO Writing Assistant takes care of all the heavy lifting when it comes to producing compelling blog posts, freeing up your time and resources to focus on more critical projects.
By combining SWA with other top features in Semrush, you have a winning formula to take your content marketing efforts to the next level.
SEO Writing Assistant is included in two of
Guru users have 800 SEO Ideas units/month, while Business users have 2,000 SEO Ideas units/month.
The SEO Ideas units are shared between three tools:
For most marketers, the Guru plan should provide the adequate amount of usage limits to utilize SEO Writing Assistant to its full potential.
Semrush is a powerhouse for SEO and digital marketing, offering deep insights and tools to outperform competitors and enhance your online presence.
Experience the full power of Semrush with two exclusive offers 
Recommended reading: How to Improve Your Content Using AI with SEO Writing Assistant
If you’re looking for a tool that effortlessly blends AI content creation and SEO features, GrowthBar is the answer.
GrowthBar takes your target keywords, scans the web, and then uses GPT-3 to analyze all the data points to generate content outlines, introductions, word counts, headers, internal links, and more. You can also use GrowthBar’s AI Writing Assistant to craft a complete blog post that complies with all the relevant SEO best practices.
GrowthBar is one of the most affordable AI content creation tools on the market. With plans starting from $29/month (billed annually), you can generate high-quality content for your business without breaking the bank.
Here are the monthly plans GrowthBar currently offers:
You can save 20% on your total bill amount by opting for annual billing.
[Exclusive offer] Get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout. Click here to claim this deal.
Try GrowthBar free for 5 days
Frase is an AI content writing tool that helps you create SEO-focused content. The tool uses natural language processing and machine learning to generate detailed content briefs, write high-converting copy, and conduct in-depth SEO research.
By analyzing search data, Frase helps you identify the keywords, topics, and questions that are most relevant to your target audience, helping you to create content that is optimized for search engines and your audience.
If you’re looking for an AI copywriting tool that places an emphasis on SEO research, Frase is definitely worth checking out.
Frase offers a 5-day trial for just $1. Listed below are its available pricing options:
Start your 5-day Frase trial for $1
Copy.ai is the best AI content creation tool to prevent writer’s block. Copy.ai uses AI and machine learning algorithms to generate high-quality content for your blog, website, email newsletter, social media channels, or any other type of written material.
With over 90 tools and templates to choose from, you can streamline your content production and craft high-converting copy for all your campaigns. Copy.ai takes your prompt, generates draft content, and allows you to revise and perfect it to meet your specific requirements.
Unlike most other tools on this list, Copy.ai offers a free plan where you can generate up to 2,000 words per month. Below are the pricing details:
Try Copy.ai for free
Unlike other AI copywriting tools on this list, Lately is uniquely designed to assist you in crafting engaging social media content. Lately’s AI learns your brand’s unique voice and highlights the ideas, words, and phrases that will appeal to your target audience.
Lately’s AI generator automatically repurposes any long form piece of content (text, video, or audio) into dozens of pre-tested social media posts designed to maximize engagement.
With Lately’s advanced analytics features, you can gain valuable insights into the performance of your social media content, allowing you to optimize your strategy and achieve better results.
Lately offers a 7-day free trial on all their plans. Included below are the monthly plans offered by Lately:
Try Lately for free for 7 days
SE Ranking offers a comprehensive suite of tools for every imaginable SEO task. SE Ranking’s Content Creation Tool will help you write content faster, but as part of your subscription, you’ll get tools for picking the right keywords, improving your site’s tech health, tracking backlinks pointing to your content, checking how well your content ranks on Google, and more.
Like other tools on the list, SE Ranking applies AI algorithms to help you write a raw draft of your content in a blink of an eye. With the AI Writer feature, you can generate topic ideas, headings, and subheadings to build the structure of your article, and even whole sections of a blog post.
However, SE Ranking’s usage of AI is not limited to content generation. Its AI-backed algorithms analyze top-ranking content and provide you with tips on best word count, text structure, keyword usage, number of images etc. By following these recommendations, you can make sure your text has the potential to rank high. SE Ranking’s unique algorithms score your content on a scale of 1 to 100, and the score grows as you polish your text.
Depending on your content needs, you’ll be able to choose between three pricing plans:
To get access to SE Ranking’s Content Editor tool, you’ll need to buy at least a basic subscription to the entire SE Ranking suite. Prices start at $39/month for the Essential plan and grow if you need more advanced SEO tools and bigger subscription limits.
Try SE Ranking free for 14 days
WordHero is an AI content writing tool that helps you write high-quality blog posts, social media captions, emails, ads, sales copy, product descriptions, meta descriptions, and more.
With 70+ tools in its AI writing toolkit, WordHero can help elevate your content creation game. Whether you’re looking to streamline your writing process, find the right words, or make your writing more engaging, WordHero has you covered.
WordHero follows a simple pricing structure, offering a monthly and an annual plan.
WordHero’s lifetime plan is currently available at AppSumo. For a limited time, you can get lifetime access to WordHero at AppSumo for just $89.
Get lifetime access to WordPress for $89
If you have an eCommerse store, Copysmith is probably the right AI content writing tool for your needs. Copysmith’s AI content generator streamlines the process of creating product descriptions, making it a quick, effortless, and enjoyable experience.
Like all other tools on this list, Copysmith uses advanced machine learning algorithms to understand the context and tone of the content that users want to create, and generates several options for them to choose from.
Copysmith: Pricing
Copysmith offers three monthly pricing plans:
Try Copysmith for free for 7 days
ChatGPT created waves in the marketing community when OpenAI launched it to the public in November 2022. ChatGPT really stands out from rest of the AI chatbots by delivering super detailed and thoughtful responses on a wide range of topics.
Merlin is an AI copywriting tool that allows you to access ChatGPT features everywhere you write or search online. With Merlin’s Google Chrome extension, you can leverage the power of ChatGPT on all your favourite websites (Gmail, Twitter, Google Docs, WordPress, LinkedIn, etc.)
You can quickly edit your emails, write Twitter replies, create excel formulas, and much more by activating the Merlin extension on your browser.
Merlin: Top Features
Merlin’s free plan allows you to make 11 daily requests. For higher limits and advanced features, you’ll need to upgrade to any of the three paid plans:
Related: How to Use ChatGPT with Semrush for SEO Success
AI content creation tools can be incredibly powerful for marketers looking to save time and streamline their content creation process. The 9 AI copywriting tools highlighted here each offer unique features and benefits that can help you create high-quality content more efficiently.
That being said, it’s important to remember that AI-generated content should always be reviewed and edited by a human before publishing. While these tools can be a great asset, they should not be relied upon entirely for content creation.
With that in mind, we encourage you to explore these AI content creation tools and find the ones that work best for your specific needs and goals.
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Editor’s Note: This article was first published on February 17, 2023 and has been updated regularly since then for relevance and comprehensiveness.
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Hi Sandeep, since Google has come out with its own AI named Bard, Google has stated it will not penalize anyone for using AI. However, the content still must meet their EATS standards and be useful to readers. It will be interesting to see where it all goes. I love Jasper AI but I still have to research everything that comes from it. It is a huge timesaver still. Frase looks interesting too.
I found this article very helpful. You have compared the AI content creation tool with all their specifications and details very well. It will be very helpful for beginners. But we have to be aware that the machine generates content output based on what is input; thus, it only keeps repeating; it does not generate new ideas.
AI tools are really helpful in creating any type of content, but I think over-reliance on it is not good.
I agree. You can check the limitations of AI content creation tools in the “Cons” section of this article.
A very comprehensive list of tools! The question is, how many will survive after ChatGPT? Companies I know are using it to create multiple kinds of content and automation. You give it enough prompts and train it, you will start seeing results.
We have to wait and watch! One thing is for sure, though. AI is not optional anymore.
Hi there, I’m Sandeep Mallya!
I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business.
I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business.
Since then, 99signals has grown significantly and generates over $10,000 in side income each month. Read More about “About Sandeep Mallya”…
Hi there, I’m Sandeep Mallya!
I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business.
I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business.
Since then, 99signals has grown significantly and generates over $10,000 in side income each month. Read More about “About Sandeep Mallya”…
A few links on this blog are affiliate links. If you purchase a product or service through one of these affiliate links, I’ll receive a commission at no additional cost to you.
Rest assured, I recommend only those tools that I personally use and genuinely trust. In most cases, you’ll find in-depth reviews, tutorials, and how-to guides of these tools on my blog to help you make informed decisions.
