25 AI marketing tools your team should be using in 2025 – Sprout Social
Core features
Streamline and scale your customer care and community management
Effortlessly plan, create, manage and deliver social content and campaigns
Drive strategic decision making across your entire business
Premium solutions
Prove your social media ROI with customized data and reports
Uncover trends and actionable insights from social conversations
Amplify your social reach by empowering employees to become brand advocates
Platform
Salesforce + Sprout
Gain a full 360-degree customer view with this global partnership.
By use case
Bolster your marketing efforts with intuitive, assistive tools
Sell more efficiently with product and customer information in one place
Distill large-scale data into actionable insights to inform your social strategy
Maximize the impact and reach of your social efforts to drive better results
Create positive brand experiences with quick, tailored responses
By service
Good connection: How Boingo Wireless seamlessly switched to Sprout Social
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Explore social media tips, best practices and strategic guidance
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Learn how to improve your social media efforts on demand
Meet Sprout in person at meetups, conferences and events around the world
Product resources
Keep up to date with new feature releases and improvements across the platform
Explore on-demand courses to help you get the most from Sprout
Get step-by-step product walkthroughs and feature breakdowns
Written by Emily Jenkins
Published on July 16, 2025
Reading time 14 minutes
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AI is now a core part of modern marketing, unlocking new levels of speed, scale and personalization.
But you need the right AI marketing tools to turn AI’s potential into real impact—boosting creativity, productivity and focus.
Still, many businesses are just getting started. In fact, 98% of leaders say companies need a better grasp of AI’s potential. That understanding is critical—not just to unlock AI’s benefits, but also for choosing the tools that actually drive results.
Here are the top AI tools marketers are using to work smarter today.
An AI marketing tool is a software that uses artificial intelligence technologies such as machine learning (ML), natural language processing, semantic search and sentiment analysis to enhance the execution of marketing tasks and workflows.
The nature of AI marketing tools is quite sophisticated. But to put it simply, they take in data and inputs that humans feed them to provide insights or actions based on your request.
There are many AI use cases in marketing, but social media marketing especially benefits from automation. It doesn’t just relieve much of your manual workload. It’s brilliant for understanding the content your audience resonates with and helping you create more of it.
We created an AI marketing toolkit to share our top five resources. Download it for customizable templates and tips to drive smart AI adoption in your role and across your organization. Want to know more? Discover how Sprout can help you harness the power of AI for social media marketing.
Try a Demo of Sprout Social's AI and Automation Tools
AI marketing tools are here to stay. Not only do they save you time on repetitive tasks and ideation, but they can also help you produce high-quality work that ultimately contributes to higher marketing ROI.
So how does it deliver that value?
An AI-driven marketing strategy helps marketers deliver personalized experiences to larger audiences without increasing effort or resources.
With AI, marketers can:
The result? More relevant, tailored experiences that keep customers coming back.
From AI-generated social post creation to content repurposing and editing, AI marketing reduces mental load while keeping your brand voice consistent.
While it doesn’t replace creativity, it does speed up the early brainstorming stages so marketers can focus on the message, not the mechanics.
With AI, marketing analytics go deeper. It can aggregate and analyze enormous amounts of data, which enables you to draw insights faster and summarize them quickly to share across your team, whether it’s to uncover trends, understand sentiment or assess performance in real time.
According to the 2025 Sprout Social Index™, 97% of marketing leaders say that it’s vital for marketers to have AI proficiency to do their jobs properly—and they’re right.
For example, AI can:
These AI-driven insights improve marketing decision-making so teams can confidently guide their strategies, improve targeting and respond to audience needs. Marketers can also use these insights to act quickly and confidently in response to audience demands.
Whether you’re transforming legacy processes or expanding into new markets, the right AI tools streamline your workflows. break down silos and connect the dots across your tech stack. And with better marketing workflows, you can focus on strategy, not manual tasks.
The best AI tools for marketing combine automation, advanced data analysis and intuitive features to streamline workflows, optimize marketing content and power customer engagement. They stand out for their range of AI-powered features, ease of use and ability to connect everything from social media to email marketing and SEO.
Here are the best AI marketing tools available today:
AI marketing tools for digital marketing
AI marketing tools for sales
AI marketing tools for content marketing and copywriting
AI tools for social media marketing
AI email marketing tools
AI marketing tools for editing
From social media monitoring to content creation and campaign optimization, AI marketing tools help you automate repetitive tasks, analyze customer data and deliver targeted experiences across all your channels. Here are a few to take a look at:
Sprout Social’s AI-powered social tools automate manual tasks, generate high-quality content and uncover actionable insights across your social media marketing efforts. From publishing and customer care to social media listening and sentiment analysis, Sprout’s all-in-one, AI-powered platform upgrades your marketing strategy every step of the way.
How Sprout helps marketers
Sprout Social’s AI capabilities help you make faster, smarter decisions across your social media marketing. From trend-tracking to competitive insights, Sprout gives marketers the tools to act quickly, plan confidently and stay ahead of the curve.
You can use Sprout’s AI tools for the following use case:
Albert.ai describes itself as a “digital ally” that can self-optimize across channels. This AI marketing tool enhances digital advertising performance through advanced automation. It can help with a variety of tasks, from keyword research to optimizing ad spend and audience engagement to reporting. Contact Albert.ai for a customized price.
(Source: albert.ai)
Optimove is a customer relationship management (CRM) platform that provides customer behavior, campaign performance, hyper-segmentation, A/B testing and multi-channel tracking. These features give you insights into which campaigns to launch or which customers have been exposed to too many marketing emails. Optimove also offers custom pricing solutions based on your company’s needs.
(Source: optimove.com)
Tidio is an AI-powered chatbot platform. It helps you focus on conversion rate optimization through customer interactions on your website. Use Tidio to improve web conversions and generate leads with live chat to reduce churn rates and build customer loyalty. Start for free or purchase a plan starting at $29, including custom pricing based on your company’s needs.
(Source: tidio.com)
Marketers use ChatGPT to draft briefs, brainstorm, outline and refine messaging. GPT-4 is a generative model that handles content creation like blogs, emails and chat bot scripts, and the o-series offers reasoning models. Both support strategy work like SEO, conversion optimization and campaign planning. ChatGPT is available in free and Pro versions.
(Source: Chatgpt.com)
Zapier is the tool on the market for AI-driven automation. With it, you can automate time-intensive tasks and transform text-based inputs into data to answer simple questions to help your team cut down on manual work and scale your business with valuable insights. You can use a free version or purchase one of Zapier’s plans for more features.
(Source: zapier.com)
Want to increase your conversion rates and upgrade customer interactions? Try AI-powered sales tools. These solutions help you qualify leads, personalize outreach and automate follow-ups to close deals faster.
Here are some to watch out for:
Salesloft is a sales engagement platform that offers a suite of AI marketing tools to help teams manage their workflows more efficiently. It offers a variety of automation, from email and call automation to cadence management. For example, you can deploy chatbots to provide personalized responses, ask questions and route conversations to a human sales representative if necessary. For a price estimate, contact Salesloft.
(Source: salesloft.com)
Salesforce is CRM software that specializes in sales, customer service, e-commerce, analytics and marketing automation. Salesforce Einstein AI uses machine learning and predictive analytics to analyze historical customer data and pinpoint patterns that indicate potential churn.
(Source: saleforce.com)
Salesforce integrates with Sprout to give your team a 360-degree view of your customers. And with Sprout’s social data in Salesforce’s AI assistant, Agentforce Assistant for Service Cloud, care agents can accelerate case resolution time and surface customer insights right where they already work in Service Cloud. This assistant also enables agents to more easily personalize responses to customers and enhance the overall brand experience.
AI content marketing tools help you create messages that resonate with your target audience, incorporate your brand voice and speed up the writing process. Here are some AI tools for content planning and copywriting:
Keyword Insights is a powerful SEO tool with an AI writing assistant for modern content creators. This assistant blends content research, writing and optimization into a single platform so you can get dynamic responses to diverse writing requests, from attention-grabbing introductions to product descriptions.
(Source: keywordinsights.ai)
Jasper helps you speed up the writing process using generative AI. This AI tool for content generation gives you access to over 50 templates for your marketing assets such as landing pages, emails and blog posts. It offers multiple fonts and over 80 languages you can choose from. Jasper is also grounded in your brand’s unique voice and style so you can maintain consistent, quality content. Try Jasper’s free trial or purchase one of their Creator, Pro or Business plans for more features.
(Source: Jasper.ai)
Writer is an AI marketing tool designed to enhance enterprise marketing efforts through advanced copywriting solutions, including a chatbot feature. Writer’s grammar and syntax suggestions transform your writing into professional and accurate copy. It also maintains your company’s brand voice, tone and style by allowing you to build your own database of approved company terminology. Access Writer for free, purchase a basic plan for $18 per month or contact its sales team for enterprise pricing.
(Source: writer.com)
Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs). This AI content tool can analyze SERPs, evaluate keywords and compare your content against the learnings of top-ranking pages. Surfer also offers an outline generator and keyword research tools to help you plan and write content. Surfer’s pricing begins at $99 a month and offers plans for smaller teams, agencies and enterprises.
(Source: seosurfer.com)
Claude is an AI assistant that focuses on safety, accuracy and security to enhance user productivity. It supports drafting and iterating on websites, graphics, documents and code, making it useful for copywriting. You can also share your strongest chats with your team to help further brainstorming and execution. Claude offers several pricing models, starting with a free version and scaling up to professional and enterprise levels beginning at $20 per person per month.
(Source: claude.ai)
We’ve come to our favorite category: AI tools for social media marketing. Let’s dive in:
Smartly.io is an AI-powered advertising platform that enhances social media marketing by offering creative, media and intelligence solutions. For example, you can automate creative production assets, optimize cross-channel social media campaigns, conduct social analysis and predict future performance trends. Contact Smartly for customized pricing options.
(Source: smartly.io)
SocialPilot is a social media management and scheduling platform for businesses and agencies. You can bulk-schedule up to 500 posts, assign tasks and create automated reports. Along with tools for publishing and analytics, SocialPilot has an AI assistant for enhancing content creation and a content library for asset management. This AI marketing tool platform offers a 14-day free trial without requiring a credit card for sign-up. Paid plans begin at $25 per month and scale up for professionals, smaller teams and agencies.
(Source: socialpilot.co)
Loomly is a social media marketing platform that can help your publishing and planning efforts. It has a content calendar and library, along with a feed of post ideas based on trending topics and current events. Loomly also has features and tools for collaboration and approvals and integrates with networks like Facebook, Instagram, LinkedIn and more. Loomly offers a 15-day free trial and paid plans begin at $32 per month, but they also offer customized pricing for enterprise.
(Source: loomly.com)
Agorapulse provides various social media marketing solutions. The platform has a unified inbox, scheduling, publishing and reporting. Similar to the other AI tools on our list, Agorapulse offers an AI writing assistant to improve your content. It offers integrations with a variety of major networks such as X (formerly known as Twitter), Facebook, Instagram and YouTube. It also has Google Analytics integration. You can try the tool free for 30 days or purchase one of their plans. The standard plan begins at $49 per user per month and scales to custom pricing.
(Source: Agorapulse.com)
AI can help with traditional digital marketing tactics. Let’s dive into AI email marketing tools you should consider:
Seventh Sense is an email marketing tool that uses behavior profiling to attract customers’ attention. It creates predictive models that analyze the best time and day to send email campaigns. It does this individually for each contact based on their activity. Marketers can increase email deliverability and improve the sender score. Seventh Sense also integrates with HubSpot and Marketo. Seventh Sense offers flexible pricing for business and enterprise customers.
(Source: theseventhsense.com)
Milled is one of the largest search engines for e-commerce emails and campaigns. You get access to over 36 million emails from over 100,000 e-commerce brands. Milled offers AI marketing tools for creative inspiration, competitor tracking and campaign optimization. Milled offers three pricing plans: a free basic plan, professional at $99 per month and $299 per month for businesses.
(Source: milled.com)
True to its name, ZeroBounce helps you optimize your emails to lower bounce rates. It specializes in email validation and deliverability services, offering a range of tools including activity data, email scoring and more. ZeroBounce aims to improve email campaign performance by enhancing list accuracy and inbox placement as well. ZeroBounce provides flexible pricing options, starting with a pay-as-you-go credit model with the lowest subscription plan beginning at $18 per month.
(Source: zerobounce.net)
Reply.io enhances sales outreach and email marketing through automation and AI-driven tools. It offers features such as email automation, unlimited mailboxes, an email deliverability kit, multichannel conditional sequences and more. You can also automate meeting schedules so you can book leads with ease. Reply.io has a flexible pricing model with the lowest plan beginning at $59 per month.
(Source: reply.io)
Not all marketers are grammarians. Thankfully, there are AI marketing tools for editing that help you have error-free copy every time.
Here are some AI tools for content editing you can use:
Grammarly helps you churn out accurate writing through clarity suggestions, grammar checking, plagiarism detection and style guide adherence. It also offers personalized tone suggestions, whether it’s professional or informal. It supports platforms you likely already write on, including Google Docs, Microsoft Word and Gmail. Grammarly’s free plan offers spelling and grammar suggestions, along with 100 AI prompts. You can purchase a professional or enterprise account to receive more tools.
(Source: grammarly.com)
Hemingway Editor uses ML to identify editing opportunities at a sentence level to make your writing stronger. It analyzes your content and suggests where to make it clearer, more concise or improve your diction. Additionally, it gives you a readability score and grade level to assess the overall performance of your content. Hemingway is free to use.
(Source: hemingwayapp.com)
Frase.io is an AI-driven marketing platform designed to help you write and edit SEO content. It offers a unified content creation process where users can research, write and optimize content seamlessly. You can use Frase.io to write content briefs, edit articles and analyze search queries. Frase.io provides a free trial and various pricing tiers for individuals and businesses. You can also purchase several add-ons to curate the experience you need.
(Source: frase.io)
Hoppy Copy is an AI marketing tool you can use to enhance email marketing campaigns and newsletters. It offers a range of features, including an editor to help you create engaging copy and a content converter to help you repurpose content across different formats. And Hoppy Copy offers a spam checker to identify email deliverability. The platform offers a free seven-day trial and tiered pricing beginning at $23.
(Source: hoppycopy.co)
When selecting the right AI tool for marketing, a methodical approach considering various factors is crucial to ensure the investment yields desired outcomes and integrates seamlessly with existing workflows.
Here are a few factors to consider when choosing the right AI marketing tool:
It’s time to join the next generation of marketers who are using AI marketing tools to scale their marketing efforts and revamping their martech stack for optimal impact. A centralized AI marketing tool that handles a range of functions like Sprout Social will help you accomplish that. That way, you can get hours back from manual tasks so you can focus your energy on extracting insights and executing.
Ready to get started? Sign up for a free 30-day trial today.
When exploring AI tools for marketing, it’s crucial to analyze several factors to ensure the best fit for your objectives. These tools leverage artificial intelligence to enhance various marketing functions, driving efficiency and impact. Here are a few factors that decide which is the best AI tool for your marketing initiatives:
For effective social media marketing, a robust AI-powered tool offers significant advantages in streamlining efforts and enhancing strategic impact. Such a platform provides a comprehensive suite of features designed to optimize various aspects of your social media presence.
By integrating these AI-driven functionalities, social media marketers can boost content engagement, save considerable time on manual tasks, gain deeper customer insights, and ultimately drive greater ROI from their social media efforts.
Emily Jenkins
Emmy Jenkins is a content writer specializing in SaaS and marketing, shaped by years of working with global brands and living in more places than she can count. Her work is grounded in real-world insight—figuring out what actually connects with people and drives results. When she’s not writing, she’s growing food, practicing yoga or performing spoken word poetry.
Read all articles by Emily Jenkins
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