Envista Forensics Propels Demand Generation with ON24 Through Continuing Education and AI-Powered Content Creation – MarketScreener
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Published on 06/26/2025 at 09:05
Envista Forensics is building a scalable, certification-driven marketing engine with ON24, a leading first-party customer engagement platform for B2B sales and marketing. With the ON24 AI-powered Analytics and Content Engine (ACE) and engagement capabilities, Envista has propelled webinars into a top revenue-generating channel, reducing content creation time by 50% and increasing output by 40%. Envista helps thousands of insurers, legal professionals, and corporations uncover critical insights to resolve claims and disputes.
With large attendee numbers per webinar session, the team needed a platform that could scale while capturing valuable audience insights. They turned to ON24 to gain the automation, data, and marketing capabilities necessary to power a growing certification program and accelerate pipeline creation. With deep Salesforce integration, Envista now seamlessly automates campaign follow-up and personalization.
The marketing team also repurposes webinar sessions into bite-sized Key Moments videos and AI-generated content for blogs, social media, and sales enablement–transforming continuing education into a demand generation engine.
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