AI reshapes media content creation landscape – 매일경제
Artificial intelligence (AI) is fundamentally reshaping the content creation environment, producing high-quality videos that are suitable for commercial use.
According to multiple sources from the information technology (IT) industry on Tuesday, Kakao Entertainment announced that it completed the integration of Helix Shorts, an AI-powered short-form video service for promoting webtoons, into its web novel and webtoon platform Kakao Page.
Helix Shorts uses AI technology to create 30-second webtoon preview videos, and what once required manual labor is now automatically handled by AI. The technology splits long webtoon images into several cuts, detects and removes speech bubbles, and creates a seamless visual composition.
Notably, the AI analyzes dialogue within the image, which it recognizes via optical character recognition (OCR), character expressions, and cut composition to summarize the storyline as well as generating matching narration.
This narration is then converted into natural speech using Text-to-Speech (TTS) technology and added to the video with subtitles. The AI then automatically synchronizes the cuts and visual effects with the emotional tone and recommends background music, completing the video.
“With Helix Shorts, we have reduced the production time for a short-form video from three weeks to just three hours and lowered the cost from 2 million won ($1,398) to 60,000 won,” a Kakao Entertainment official said.
The company also filed a patent for the related technology in September 2024.
The trend of AI-driven media production is also gaining momentum in the gaming industry.
Krafton Inc., for example, developed AI characters using a small language model (SLM) built with Nvidia Corp. technology. Unlike traditional characters that only speak preset lines, these AI characters can have real-time conversations and respond like real people.
This feature has been prominently applied in Krafton’s new game “InZOI,” which is receiving positive feedback and is considered a key factor in the game’s early success.
In the music industry, G-Dragon recently gained attention by releasing a music video titled “Home Sweet Home” that was created using AI.
The video was produced using OpenAi’s video generation model, Sora.
As AI continues to deeply integrate into media content production, the related market is experiencing rapid growth. According to market research firm Global Information, the AI market for media content creation is expected to grow from $8.21 billion in 2024 to $51.08 billion in 2030, with an average annual growth rate of 35.6 percent.
Content creation using AI technology is also actively taking place in other industries, such as commerce.
According to Google Korea, travel platform Yanolja used a YouTube Shorts maker with built-in AI tools to create campaign video ads, reducing cost per mille (CPM) by 75 percent.
For its part, Lotte Home Shopping introduced Shortping, a combination of shopping and short-form, in October 2024.
Shortping is an AI system that automatically turns product broadcast videos into 30-second short-form clips.
The number of Lotte Home Shopping customers who watch these clips and make purchases has doubled compared to before the system was implemented.
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