Entries by Team ZYT

Google updates Ads Data Hub methodology with expanded metrics scope – PPC Land

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Google expands measurement capabilities for advertisers with new metrics and refined traffic classification standards in latest platform documentation.Google updated its Ads Data Hub methodology documentation on July 18, 2025, introducing ten new metrics to the platform’s accredited measurement framework while removing YouTube Reserve from out-of-scope traffic classifications. The changes expand measurement capabilities for advertisers seeking […]

Netflix Explores AI Tools For Content Creation Amid Industry Debate – Report – Broadcast Media Africa

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BMA has learnt that Netflix is experimenting with artificial intelligence (AI) tools in its content creation process. According to recent reports, the streaming service is utilising video production tools from Runway AI, although specific details about their application remain unclear. This news follows comments from one of Netflix’s co-CEOs during an earnings call, revealing that […]

Darren Tessitore’s playbook to supercharge your business’s SEO strategy – ASBN Small Business Network

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Small businesses can’t afford to overlook their online presence. Search engine optimization, SEO, is a game-changer and is the key to becoming discoverable online. In today’s episode of The Small Business Show, Darren Tessitore, owner and CEO of Thrive Management, will share his best tips to improve your business’s SEO strategy.First, it is essential to […]

Google Posts $96B in Q2 Revenue, Spurred by Big AI Investments – Adweek

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$96.4 billion — Alphabet’s revenue for Q2, up 14% year-over-year. $54.1 billion — Q2 ad revenue generated by Google Search and affiliated properties like Gmail and Google Maps.$9.8 billion — YouTube’s Q2 advertising revenue, driven primarily by direct response and brand advertising.450 million — Monthly active users of the Gemini app.It’s AI or bust at Google.In […]