Google says llms.txt is not needed for AI search visibility, but Lighthouse now flags whether sites have one.source

Google’s new Ask Advisor aims to unify campaign management, analytics and optimization workflows through a Gemini-powered AI collaborator.source

One year after launch, see how AI Mode’s users are shifting from keywords to natural language queries.source

Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce.source

Google is adding multimodal Gemini-powered asset generation, video creation and creative testing tools to Asset Studio.source

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Google is introducing new creator partnerships, Maps inventory and AI-powered campaign tools for Demand Gen.source

Google is integrating Meridian into Analytics 360 and launching predictive conversion metric to help advertisers with media mix decisions.source

This year at Google I/O 2026, we announced Gemini Omni, Google Antigravity, Universal Cart and so much more. Here are the highlights.source

Google is upgrading Direct Offers with AI-generated promotions, native checkout and travel integrations.source