Newell Bolsters Content Creation With Gen AI – Consumer Goods Technology
Newell Brands, which includes such brands as Sharpie, Rubbermaid, Coleman and Yankee Candle, is accelerating its content creation process, using generative AI to bolster omnichannel marketing and creative across social media, e-commerce and more. The company is expanding its relationship with Adobe, now using its Firefly, Workfront, Experience Manager and Express platforms as part of an effort […]