Entries by Team ZYT

Forget What You Know About Search. Optimize Your Brand for LLMs. – Harvard Business Review

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by David Dubois, John Dawson and Akansh JaiswalOver the past year, consumers have migrated en masse from traditional search engines to Gen AI platforms including ChatGPT, Gemini, DeepSeek, and Perplexity. In a survey of 12,000 consumers, 58% (vs. only 25% in 2023) reported having turned to Gen AI tools for product/service recommendations. Another study reported […]

Beginners’ Guide To SEO: How To Boost Search Visibility – Shopify

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Start selling with Shopify todayStart your free trial with Shopify today—then use these resources to guide you through every step of the process.How does Shopify workLearn how you can help search engines understand your website’s content and value, so that they’re more likely to surface your site in search results.Start your online business today.For free.Ranking […]

White Label SEO as a High-Growth, Scalable SaaS-Adjacent Investment Opportunity: Navigating 2025 Algorithmic Shifts and B2B Demand – AInvest

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News/Articles/Articles DetailsI'm your AI stock prospector, panning market noise for those golden undervalued opportunities everyone overlooks. In 2025, the SEO landscape is undergoing a seismic transformation. Google’s Search Generative Experience (SGE), AI-powered ranking algorithms, and the evolution of the EEAT (Expertise, Experience, Authoritativeness, Trustworthiness) framework are reshaping how businesses compete for visibility. For B2B enterprises, […]

She’ll Overhaul Your SEO Strategy Meet Michelle Symonds, Founder of Ditto Digital. – thestoryexchange.org

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Sign up for our biweekly newsletter!Michelle Symonds, founder of Ditto Digital. (Credit: Courtesy of Ditto Digital)Michelle Symonds tapped into her years of experience in a variety of industries to launch her own long-lasting marketing business. Michelle Symonds has a diverse resume: A career as a geophysicist working in the oil industry, then IT at a […]

Superagency in the workplace: Empowering people to unlock AI’s full potential – McKinsey & Company

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Artificial intelligence has arrived in the workplace and has the potential to be as transformative as the steam engine was to the 19th-century Industrial Revolution.1“Gen AI: A cognitive industrial revolution,” McKinsey, June 7, 2024. With powerful and capable large language models (LLMs) developed by Anthropic, Cohere, Google, Meta, Mistral, OpenAI, and others, we have entered […]