Omnichannel Business

Future Of Customer Experience Is O2O – Omni Channel And Omni Commerce

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2020 and beyond marks the beginning of the new decade – full of opportunities, advancements, and growth. However, the road has its challenges threats and disruptions too. The biggest opportunity and disruption for any business from now on will be “PCX” i.e. Personalized Customer Experience, given their preferences, lifestyle, technology and transactional behavior. Over a time period with changing technology, lifestyle, behavior, customer experience is becoming more personalized across industries? Whether it is B2B or B2C industry.

Question: Moving ahead, how can businesses bring in “PCX” Personalized Customer Experience in their marketing & sales?

Answer: 2020 and beyond is O2O. O2O means Online to offline & vice versa Or Omni Channel To Omni Commerce, which encompasses a variety of audiences across the board to suit the requirements. Make no mistake that your biz may not be catering to a particular age category at this point, but this is what disruption is all about. It can change any time. 20 age group move to 40 age grp move to 60 with changing pattern.

Hence using O2O approach you can ensure growth across this wide spectrum of audience/markets for sustainable growth:

1. Building Sales

2. Building Relationships

3. Establish Future Requirements

Question: What’s new about this O2O? How to ensure these 3 values with the O2O approach?

Answer: Check out a business case study for each of these values with the O2O approach.

Case Study: Building Relationships —– One of our adventure tour clients. They are in the industry for the last 30 years in this biz conducting adventure tours. Now the category of their customers who were in their 20s had started have now moved to the 40s, some started in their 40s have now moved to 60s. Their enthusiasm passion for trekking is there, but their lifestyle, health, etc. has changed. Therefore, the requirements with what their business was doing earlier are miss matching.

To watch detail case study click on this link https://youtu.be/bf07b8oRf6o

Case Study: How To Establish Future Requirements? This is a manufacturing company. With the audience: 20 age group is executive, business managers, 40 age group is mid-management CEOs 60 are with a traditional mindset. So how the varied age group audience preference was addressed using O2O?

To watch detail case study click on this link https://youtu.be/S9fwhQpprBs

Case Study: Building Sales This is an online portal, who deals with 2 & 4 wheeler spare parts.

To watch detail case study click on this link https://youtu.be/M_IOnh9Qesw

Note: Please evaluate offline online for each category & build “PCX”.

Feel free to share your ideas & views about O2O ts or email us @ business@zoomyourtraffic.com

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2020 Year Of O2O- B2C Industry Case Study How To Build Customer Relationships?

2020 Year Of O2O- B2C Industry Case Study How To Build Customer Relationships?

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This case study is of adventure trekking company. So they are in this business for last 30 years. Our analytics team has found, out that 30 to 40 percent of the website visitors are all 50 and 60 age groups visiting our website, spending substantial time but not taking any action, neither booking any treks and this trend continued for few months.

Then our sales team connected with all the audiences from our CRM platform via phone and then ask them for inputs and the feedback on the website and on the treks.

So the two major concerns that came up from this conversation were:
A) They found out that the trek information, mentioned on the website is more relevant to a younger audience. The treks were not applicable or suitable for them. And.
B) The second major concern was online payment. They were worried about whether the transaction is safe and secure.

So with this input, we changed our entire communication strategy online. So trek information was changed in a way where these age groups got to know which treks are suitable for them. And then lots of campaigns were created, via WhatsApp, phone calls, personal meet seminars & events. Where they were educated about how doing online transactions is safe.

So this way and slowly started seeing a lot of online bookings happening, from this age group. So they were happy. They not only refereed treks to their friends but now they are coming up in groups.
This not only helped building relationships but also improve sales.

Tips For Building Relationships.
For the Young Age group Audience:

  • Consistent connect via Social Media platforms.
    For Mid-age group Audience
  • Focus on “Trust & Security”
  • Use CRMs for consistent & integrated connect
    For Senior age group Audience
  • Create channels for personal connects
  • Engage this audience with social meets & events.
    Note: Please evaluate your audience with offline online pointers for each category to build personalized customer experience.

To Know About O2O click on this link https://youtu.be/OGQ9CtFAOe4
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Happy New Year 2020 - Future Of Customer Experience Is O2O

Happy New Year 2020 – Future Of Customer Experience Is O2O

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Happy New Year!
2020 marks the beginning of the new decade- full of opportunities, advancements, and growth. However, the road has its challenges threats and disruptions too.
The biggest opportunity and disruption for any business from now on will be “PCX” i.e. Personalised Customer Experience, given their preferences, lifestyle, technology and transactional behavior.
Over a time period with changing technology, lifestyle, behavior, customer experience is becoming more personalized across industries? Whether it is B2B or B2C industry.

Question: Moving ahead, how can businesses bring in “PCX” Personalised Customer Experience in their marketing & sales?
Answer: 2020 Year Of O2O.
O2O means Online to offline & vice versa Or Omnichannel To Omni Commerce, which encompasses a variety of audiences across the board to suit the requirements. Make no mistake that your biz may not be catering to a particular age category at this point, but this is what disruption is all about. It can change any date. 20 age group move to 40 age grp move to 60 with changing pattern. Hence the biz using O2O approach you can ensure-

  1. Building Sales 2. Building Relationships 3. Establish Future Requirements
    Across this wide spectrum of an audience for sustainable growth.

Question: What’s new about this O2O? How to ensure these 3 values with the O2O approach?
Check out a business case study for each of these values with the O2O approach.

——-Case Study: Building Relationships—–
One of our adventure tour clients. They are in the industry for the last 30 years in this biz conducting adventure tours. Now the category of their customers who were in their 20s had started have now moved to the 40s, some started in their 40s have now moved to 60s. Their enthusiasm passion for trekking is there, but their lifestyle, health, etc. has changed.
Therefore the requirements with what their business was doing earlier are miss matching.
To watch detail case study click on this link https://youtu.be/bf07b8oRf6o

——-Case Study: How To Establish Future Requirements?
This is a manufacturing company. With the audience: 20 age group is executive, business managers, 40 age group is mid-management CEOs 60 are with a traditional mindset.
So how the varied age group audience preference was addressed using O2O?
To watch detail case study click on this link https://youtu.be/S9fwhQpprBs

—–Case Study: Building Sales
This is an online portal, who deals with 2 & 4 wheeler spare parts.
To watch detail case study click on this link https://youtu.be/M_IOnh9Qesw
Note: Please evaluate offline online for each category & build “PCX”.

Feel free to share your ideas & views about O2O ts or email us @ business@zoomyourtraffic.com
Share, and Subscribe!!!
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How WhatsApp Engagement Campaigns Are Helpful For B2B Customers?

How WhatsApp Engagement Campaigns Are Helpful For B2B Customers?

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1) Our biggest learning in this exercise was our findings that
“People now prefer to read messages via WhatsApp over email.”
That’s a very important and critical input for our business. e-Mail is generally confined to laptops and office-based scenarios whereas  WhatsApp is a mobile-driven messaging system and in today’s world when people are on the move all the time, communication on the fly is very important.
Therefore this transition was definitely not unexpected. But now once we’ve realized through our campaigns it makes a hell of a lot more important that we really focus on this aspect and start building our messaging which is more of WhatsApp oriented which will really deliver on time and reach the customer’s inbox right away.
2) The second most important observation that we found on WhatsApp was “The messaging was more direct as opposed to email which was more indirect.”
What I mean by direct messaging was the responses were more in terms of decision making or action-oriented. For example: let’s meet or lets discuss on a call or when can we start with this project or when can we connect to discuss this further. Whereas on e-mail it was more of OK send us more information. Can you send me some examples of your work? So these are more indirect.
So with WhatsApp what the observed was people were more eager, more action-oriented when it came to messaging via this medium. Therefore it also helped us in speeding up communication and decisions on projects. Isn’t that powerful?
3) The very fascinating aspect of WhatsApp is it’s ability to immediately notify you that whether your messages have been sent, whether they’ve been received and when that read using those gray and blue checkmarks, right?
Now this is so powerful as a business to understand ,who is reading your messages, who is ignoring them, what times they’re reading those messages this become such an important data as a business to know and categorize the customers on what kind of content has been read when it’s been read, who is reading it. And then you can realign or re-categorize your content to send out specific content to specific groups at specific times so that you can really develop an engagement and again improve on your decision making Get your customers so engage they want to talk to you.
So using this WhatsApp platform we have were able to understand and learn a lot of things.
The learning is always on and you are really learning new fascinating aspects using this program which we will keep on sharing with you in the coming days and months.
If you have any questions or suggestions for us, please write to us on the email @ business@zoomyourtraffic.com or in the comments section below.
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B2B Festive Marketing Ideas to Engage, Connect With Customers to Your Business

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The festival season in India has just begun and India is all about culture and emotions.

So how can you make use of these two aspects to really drive our branding, connect and engagement with customers as a B2B business in this festive season?

1) Branding:

Launch a new product or service with innovation in this season. Link it with the cultural aspects of the various festivals. These tend to get higher eyeballs I mean if you see these social acts many bigger brands launched during this time are very socially connected culturally connected. This really helps in creating more eyeballs in terms of the social appeal that a product can make with your customers and then the outlook for such kind of brands becomes even more powerful. Then you follow them up with your backup campaigns making them more technical and making them more solution oriented. So hit your customers hit to the audience with new launches or innovations of your business during this period to drive more eyeballs and hence build better branding.

2) Connect:

This entire season is not really for sales pitching or heavy promotion. Instead you can really look to connect with your customers to connect with an audience, create polls, generate reviews get customer feedback get their insights into how your products are. This kind of approach will make them connect with you more because you are not throwing offers because they could receive a ton of them from others. So you stand out by actually reversing that approach and reaching out to them to take feedbacks, take insights into your offerings and how better you can make them. This will make them feel more connected and really build that kind of an engagement and relationship with your business.

3) Have you studied the previous season’s data and seen the trends?

Well how about co-relating this and sharing with your audience sharing with their customers telling them what’s happened over the last 3-4 years and what’s projected for the next four or five years. Will that be interesting to your customers? And I bet it will. Therefore keeping in touch with the markets that you are trying to address and educating to audience, engaging your audience with industry, market data, and social data will always help to connect better with your audience and customers. This will drive more engagement and branding for your online business. So once you create this branding connect engagement with your customers. You can then follow up your communications to really drive meaningful discussions and project decisions with your customers in the coming months.

So use this festival season as a stepping stone to begin your communication, begin your brand building, and begin your engagement programs with your customers. And then gradually build them towards business decisions in the later months. This is how I would suggest B2B businesses to really promote their businesses starting this festival season in India.

I hope this blog was helpful to you.

Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com

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#WhatsUpOnline August 2019 Newsletter By ZYT

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Welcome to ZoomYourTraffic (ZYT) Monthly WhatsUp Newsletter

What’s There For You?
• Action- Real business cases
• Business- Latest events & campaigns
• Creative- Innovation, Creative, technology implemented
• Disruption- Beware of Using Copyrighted Images/Videos on Your Business Website!
• Educate- Help businesses know online & grow online.

WhatsUp For August 2019
a. Action
Real business case of how WhatsApp can be leading for B2B Lead Engagement.
Also, know, how is our program empowering subscribers?
Stats mentioned in the video.

b. Business
Participating In Events/Tradeshows?
Know about Event Engagement Program (Online) – Marketing The Online Way Get targeted
reach, Improved ROI, Segmented Remarketing.
For details http://www.zoomyourbusiness.online/event-engagement-program

c. Creative
Animated Videos – Our New Experiment With Great Results!!
Have a look: https://youtu.be/6gNFKNZPJd4

d. Disruption
In recent time every business wants to make their presence on Social Media. Then if you are using Facebook, Twitters, LinkedIn and other social media platforms to promote your business, then you must know about the social media etiquette rules that your business should follow.
There are 5 basic copyright rules are:
• Assume Your Use is Not Covered by Fair Use
• Make Sure You Own It (or Have Permission to Use It) before You Publish It
• Don’t Fight the DMCA, Understand It and Abide by It
• Beware of Creative Commons
• Get Federal Copyright Registration for Your Creative Work
To learn more:
http://www.zoomyourbusiness.online/2019/08/28/social-media-marketing-copyright-rules-for-businesses/

e. Educate
Check out video series:
#LiveTalkSession Already Have Agency Working On Website SEO But Not Getting Right
Results?
Watch the video: https://youtu.be/7uUszg_-Gy4

#Smart45: Worried About Not Getting Leads For Your Online Business?
Watch the video: https://youtu.be/YaVCMTFKZSA

Subscribe FOR ZYT NEWSLETTERS @ http://www.zoomyourbusiness.online/

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QuickTalkWithAmod Demystifying SEO Myths Of SMB Owners When Talking To Digital Marketing Agencies

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Over the years talking to clients on their SEO projects and it’s been really fascinating to see typical & similar questions coming up in most sales calls.

Question1: I have started my website a year ago, but this competitor of mine is doing roaring business online or this brand company just in the same market wow they have got such a amazing online presence and I want to reach there. How can I do that?

Answer: I think I would really want to appreciate the client’s vision to be able to reach that brand or the competitor.

However, we also need to really understand the kind of effort that has gone into making it a brand or on taking the competitor to that level where they are roaring business.

It’s been a very carefully drafted marketing plans that have implemented not for 1 2 5 but 6 10 years that has got them to this place. In some cases, brands may fast track it by pumping into paid advertising funds & get their brand up very fast.

If that’s your vision, it can be planned that way as well. If you really want to grow organically with lesser resources. Then there is absolutely no second route than to really plan your campaigns well & keep building it organically to the level that you can establish yourself as a brand in the market. And make no mistake it is possible it just needs courage as well and the vision to early-stage yourself to become the online brand.

Question 2: Amod, I have worked with 1, 2 or 3 SEO agencies in the past and I have absolutely zero output & that’s why I’m very skeptical even talking to you.

Answer: This has happened because of the issues from both sides

a) Customer side since the vision not clear & unaware of how to plan it correctly.

b) At the agency’s side, they were not sure of how they would want to grow or not clear on the strategy not doing enough homework on the business to be promoted. And therefore they just offer standard packages X Y and Z. No, it’s no work. As a customer, if you are looking for such kind of packages no matter how many numbers of agencies you work with it will not work. We will have to find agencies that would understand your business, your vision is and then create a joint marketing plan to stage your growth.

Make no mistake you will have to put in the investments needed and therefore you can start small and scale according to your vision. This would be the right way to go about it. Rather than losing time, effort, cost working with agencies packaged deals and it’s your business that’s going to suffer because losing time, the money, etc. Money can be acquired again, but a time that’s lost in a dynamic marketplace like this can be a big loss. Hence the suggestion would be trying to find agencies who really understand your business and able to stage-wise take you to the next level.

Question3: Amod, I am able to understand your line of thought and really agree with approaches staging it to reach the next level. But, because I’ve got a bad experience & not really sure how this is going to go. Can I pay you at a later stage?

Answer: Well if this question has arisen, I think my approach or the way I’ve explained to you had actually not reached you. Because if you are convinced that the approach that was planned for you by understanding your business by staging it to the next level, this question wouldn’t have arisen. You have to be very clear that OK this is the way to go, this is the kind of investments needed to move to the next level and then you can plan it that way.

So commitments in terms of investments are equally important when you are starting out. Of course you can definitely work out modalities in such a way to ensure that the cash flows are not disturbed you can break down the payments in parts perfectly fine so as long as it suits both teams it’s perfectly fine. This is exactly where both teams need to work together. So they can tell each other constraints and work out a model wherein the money moves between the two teams based on how things progress perfectly fine.

But by saying that you would like to pay later it’s like you do not trust your agency.

And if you do not trust your agency results will not come no matter how great that agency is. Therefore show your trust in the agency you pick, make the investments, make a deal in such a way that it is comfortable for both. Slight risk at both ends. Start stage sees how things work and then you can really go on and on and track.

I hope I was able to help demystify some of the myths that exist in SMBs owner’s minds about SEO agencies and I’m sure there be many more.

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Social Media Marketing Copyright Rules for Businesses

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In recent time every business wants to make their presence on Social Media. Then if you are using Facebook, Twitters, LinkedIn and other social media platforms to promote your business, then you must know about the social media etiquette rules that your business should follow.

If you are trying to break the rules, then your marketing results will plummet.

But no need to worry because there are some copyright rules and regulations for social media that your business needs to follow if you want to stay away from expensive legal trouble?

With that in mind, here we explain some basic copyright rules to follow when you promote your business online and engage with people through social media marketing. There are 5 basic copyright rules are:

  • Assume Your Use is Not Covered by Fair Use
  • Make Sure You Own It (or Have Permission to Use It) before You Publish It
  • Don’t Fight the DMCA, Understand It and Abide by It
  • Beware of Creative Commons
  • Get Federal Copyright Registration for Your Creative Work

These are the five basic social media copyright rules that you have to follow and avoid copyright infringement. So now we discuss in details about this copyright rules:

1. Assume Your Use is Not Covered by Fair Use:

Fair use could be a sticky, cloudy, messy, confusing, insert similar adjectives of your alternative, slope. Fair use was created to allow limited use of a copyrighted work for reasonable purposes without having to actually get the owner’s permission to use it. Fair use doesn’t mean free use.

Ask yourself these four questions before you deem your use of someone else’s creativity:

  • What is the purpose and character of the use of the work?
  • What is the nature of the copyrighted work?
  • What part of the work was used compared to the whole?
  • What is the effect of the use of the work on the potential value or market of the original copyrighted work?

2. Make Sure You Own It (or Have Permission to Use It) before You Publish It:

Owner and author (or creator) both are different things, and the difference between owner and the author can mean the difference between your getting into big and expensive trouble or not…read more

Disclaimer: This post is written by another author and source. Our purpose is to solely help our audience gain knowledge. We do not intend to use this copy for any commercial purpose. We have give due credit to the creator and directing viewers to the rightful owner of this content from this page.

Already Have Agency Working On Website SEO But Not Getting Right Results?

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This blog is written on the basis of LIVE talk session, in which prospect client asks some questions and the answers given by ZYT expert and the questions are:

Prospect Client Questions:

  1. Already an SEO agency is working on my website, how can ZYT services help me?
  2. What would be your role?”

ZYT Expert Answering:

Let me give you a quick brief about ZoomYourTraffic Webs Solutions. Our expertise is in online strategy & analytics more than SEO execution.

So if you already have a team who could execute all the suggested changes in the evaluation report would be best.

How we can help is we can create an online marketing plan & roadmap for the entire 12 months.

Also, help on what things to do, when to do & further in analytics. Whether whatever things had been done they are working or not, if not working what is plan B, if that is not working what is plan C. So we help businesses this way.

Most of our customers have in-house team, so we help them creating marketing plans, strategizing for them, ensuring that goals are met & do whatever is required to reach that goal with analytics.

Prospect:

Ok Ok, probably maybe I will ask you to start working on those lines, meanwhile, let me check out what are the possibilities of execution of these changes that you are talking about & prepare a roadmap.

ZYT Expert: Sure.

Hope this session was helpful to you.

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Trach traffic and leads from google

How To Track Visitors Coming To Your Website From Google & Other Search Engines?

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In this #TechKnow Blog you will know about how to track traffic and leads from Google:

Question:

How can I track the number of people that are visiting my website from search engine?

Below is brief about the answer to the question.
For detail explanation please watch the video.

Answer this question:

The easiest way is to install Google Analytics code on your website that will tell you not just how many visitors came in but where they came from, what did they do on your website, whether they took any action on your buttons, forms, email or phone links and lot more.
There are more sophisticated tools like Moz as well but for beginners, GA is a great start.
Hope this blog was helpful to you.

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