AI in Search: Going beyond information to intelligence

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100 things we announced at I/O

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How well do you know our I/O 2025 announcements?

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Here’s a look at the search interest for “NBA Finals” and more basketball trends.

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Search interest for the “NBA Finals” is spiking as the basketball finals begin and the women’s season picks up! Here’s a look at what’s trending on Search, including stats about the teams, rookie players and more.

As the women’s season picks up, here’s what we’re seeing people are searching:

Here’s a look at search interest in the two teams in the finals by state:

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A closer look inside AI Mode

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The latest AI news we announced in May

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Try new data visualizations and graphs for finance queries in AI Mode.

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Today, we’re starting to roll out interactive chart visualizations in AI Mode in Labs to help bring financial data to life for questions on stocks and mutual funds.

Now, you can compare and analyze information over a specific time period and get an interactive graph and comprehensive explanation — custom-built for your question.

Ask to “compare the stock performance of blue chip CPG companies in 2024.” Instead of manually researching individual companies and their stock prices, AI Mode does the heavy lifting for you using Gemini’s advanced multi-step reasoning and multimodal capabilities. And ask a follow up like “did any of these companies pay back dividends?” and AI Mode understands what to research for you.

Under the hood, our advanced models understand the intent of the question, tap into real-time and historical information and intelligently determine how to present information to help you make sense of it. Try it out today in Labs!

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Omnichannel Business

Future Of Customer Experience Is O2O – Omni Channel And Omni Commerce

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2020 and beyond marks the beginning of the new decade – full of opportunities, advancements, and growth. However, the road has its challenges threats and disruptions too. The biggest opportunity and disruption for any business from now on will be “PCX” i.e. Personalized Customer Experience, given their preferences, lifestyle, technology and transactional behavior. Over a time period with changing technology, lifestyle, behavior, customer experience is becoming more personalized across industries? Whether it is B2B or B2C industry.

Question: Moving ahead, how can businesses bring in “PCX” Personalized Customer Experience in their marketing & sales?

Answer: 2020 and beyond is O2O. O2O means Online to offline & vice versa Or Omni Channel To Omni Commerce, which encompasses a variety of audiences across the board to suit the requirements. Make no mistake that your biz may not be catering to a particular age category at this point, but this is what disruption is all about. It can change any time. 20 age group move to 40 age grp move to 60 with changing pattern.

Hence using O2O approach you can ensure growth across this wide spectrum of audience/markets for sustainable growth:

1. Building Sales

2. Building Relationships

3. Establish Future Requirements

Question: What’s new about this O2O? How to ensure these 3 values with the O2O approach?

Answer: Check out a business case study for each of these values with the O2O approach.

Case Study: Building Relationships —– One of our adventure tour clients. They are in the industry for the last 30 years in this biz conducting adventure tours. Now the category of their customers who were in their 20s had started have now moved to the 40s, some started in their 40s have now moved to 60s. Their enthusiasm passion for trekking is there, but their lifestyle, health, etc. has changed. Therefore, the requirements with what their business was doing earlier are miss matching.

To watch detail case study click on this link https://youtu.be/bf07b8oRf6o

Case Study: How To Establish Future Requirements? This is a manufacturing company. With the audience: 20 age group is executive, business managers, 40 age group is mid-management CEOs 60 are with a traditional mindset. So how the varied age group audience preference was addressed using O2O?

To watch detail case study click on this link https://youtu.be/S9fwhQpprBs

Case Study: Building Sales This is an online portal, who deals with 2 & 4 wheeler spare parts.

To watch detail case study click on this link https://youtu.be/M_IOnh9Qesw

Note: Please evaluate offline online for each category & build “PCX”.

Feel free to share your ideas & views about O2O ts or email us @ business@zoomyourtraffic.com

Share, and Subscribe!!! YouTube : https://bit.ly/2W9smsE Twitter: https://bit.ly/2rBRFqs Facebook: https://bit.ly/2Lj7gnZ

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Uber Yourself Or Get Kodaked.

Uber Yourself Or Get Kodaked…

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Apple easy, Google fast: The experience management culture

Technology has taken centre stage in the success of companies today. With the likes of Uber, Amazon, and Deliveroo changing the way we live, shop, work and consume content, innovation is happening faster than ever before. In light of economic uncertainty, it’s become even more vital for businesses to deploy cutting-edge technology to maintain competitiveness.

Over the course of the next year, board-level conversations will be dominated by ways to ensure a seamless customer experience, formulating tactics to embrace disruptive technologies, as well as grappling with the implications of the future workplace. 

Digital disruption is affecting nearly all businesses:
Consumers can now order a meal, book a taxi and do their shopping with a few clicks of a button, without even leaving their living rooms. As a result, customers are increasingly expecting services to be ‘Apple Easy’ and ‘Google Fast’ in all aspects of their lives, demanding quick and seamless experiences across the board.

Customer experience management will continue to be a driver of success across all sectors in 2020. For many organizations, this means going back to the drawing board and incorporating customer-centricity at the core of their business models. As digitally native brands take a data-driven approach to provide frictionless experiences, customers will no longer tolerate dated technology with legacy systems and antiquated processes.

In the retail sector for instance, roughly 93 percent of UK internet users are expected to do online shopping by 2021, the highest online shopping penetration rate in Europe. However, as the e-commerce market becomes increasingly saturated, and the high street continues to decline, customer experience will be the central factor to help incumbent brands cut through the noise in the market.

Experience management extends beyond the end user to include other important stakeholders such as suppliers, partners and employees. Over the next 12 months, companies will increasingly need to acknowledge the need for a close link between good employee experience and exceptional customer service.

Engaging and retaining employees requires a big shift in company culture. A data scientist might choose to work in Silicon Valley not just for the financial benefits but for the culture of innovation it fosters and the opportunities to grow.

This results in companies such as Facebook and Uber – already excelling at customer experience – attracting the best talent. To avoid this brain drain, companies must look to emulate this culture and provide similar opportunities on this side of the pond, creating a superior experience for their employees.
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Source:  Marcell Vollmer

Online Promotion Programs For Businesses

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P-Organic

For companies, who feel the online presence is necessary but may not be their primary source of business generation.

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What BENEFITS to expect?

  • Consistent Google Search Indexing & Rankings in your business domain/market
  • Maintain Consistent Visibility of your online brand across the web
  • Build Website Traffic to orient with your services/products  
  • Generate Prospects and Relevant Leads through timely communication and improved user connect
  •  RESULT? – grow your business online at Fraction of a Cost (compared to having a sales team member)
  • Stand out from the competition.

What will ZoomYourTraffic do?

  • Analyze your website to create strategy for your business market (audience, service positioning, approach to reach out effectively, identify platforms to promote, design systems for better traffic connect, etc)
  • Run our campaigns month after month to ensure website position on web (rankings, visibility, traffic, social signals keep improving) and business (relevant prospects converting into leads for business)
  • Monthly analytics review to be shared with you for performance of website and various goals set.
  • Quarterly meeting to review website performance
  • Suggest ideas and concepts to expand market scope and new opportunities that online market will throw…

Key Highlights

  • Website re-alignment suggestions and review based on strategy with NO extra costs involved.
  • Track performance of your website yourself. This is important since it will help you LISTEN to your market and develop new services/products.
  • Keep track of competition. Very important to define your USPs and values to project to your customer (Quarterly competitor analysis report)
  • Customers will find your business, rather you looking out for customers…..

P-Lead

For companies ready to get going with their online business.

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What BENEFITS to expect?
a.Business Signals
i. Generation/Tracking of leads from the website with correct attribution (Deliverables – Lead collection report)
ii. Lead management evaluation/audit/review based on website interactions(Deliverables – Lead categorization report –Geography-wise/Product wise)
iii. Insight into user behavior on-site (Deliverables – User Engagement Report)
1. Products being viewed
2. Geographies viewing those products
3. Demographics of visitors
4. The pattern of user behavior on the website.

b.Branding Signals
 i. Google Ranking for keywords with competition analysis (Deliverables – Google Ranking Report
ii. Social Signals (LIKEs/Shares/Reviews/Rating).

P-Enterprise

Not all businesses market for business. Lucky ones! Brand Image, Reputation, and Market Appeal are more important for established businesses. Rediscover your brand power using our Enterprise Branding solution.

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