AI Overviews are now available in over 200 countries and territories, and more than 40 languages.

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Today at I/O, we announced that AI Overviews in Google Search are launching in new countries and languages, bringing the helpfulness of AI to more people around the world. With this expansion, AI Overviews are now available in more than 200 countries and territories and in more than 40 languages, with support added for Arabic, Chinese, Malay, Urdu and more.

AI Overviews make it easy to ask new kinds of questions, quickly find information and explore relevant sites across the web. They’ll appear in Search when our systems determine they’ll be most helpful, featuring prominent web links so people can easily learn more. And all of this happens at the speed people expect of Google Search: AI Overviews are delivering the fastest AI responses in the industry.

As people use AI Overviews, we see they’re happier with their results, and they search more often. In our biggest markets like the US and India, AI Overviews is driving over 10% increase in usage of Google for the types of queries that show AI Overviews. This means that once people use AI Overviews, they are coming to do more of these types of queries, and what’s particularly exciting is how this growth increases over time. And we’re continuing to bring new advancements – starting this week, we’re bringing a custom version of Gemini 2.5, our most intelligent model, to AI Overviews in the U.S. so Search can tackle even harder questions.

We look forward to helping people search more effortlessly, in more places around the world. Read more on how we’re continuing to advance Search with AI.

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AI in Search: Going beyond information to intelligence

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100 things we announced at I/O

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How well do you know our I/O 2025 announcements?

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Here’s a look at the search interest for “NBA Finals” and more basketball trends.

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Search interest for the “NBA Finals” is spiking as the basketball finals begin and the women’s season picks up! Here’s a look at what’s trending on Search, including stats about the teams, rookie players and more.

As the women’s season picks up, here’s what we’re seeing people are searching:

Here’s a look at search interest in the two teams in the finals by state:

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A closer look inside AI Mode

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The latest AI news we announced in May

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Try new data visualizations and graphs for finance queries in AI Mode.

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Today, we’re starting to roll out interactive chart visualizations in AI Mode in Labs to help bring financial data to life for questions on stocks and mutual funds.

Now, you can compare and analyze information over a specific time period and get an interactive graph and comprehensive explanation — custom-built for your question.

Ask to “compare the stock performance of blue chip CPG companies in 2024.” Instead of manually researching individual companies and their stock prices, AI Mode does the heavy lifting for you using Gemini’s advanced multi-step reasoning and multimodal capabilities. And ask a follow up like “did any of these companies pay back dividends?” and AI Mode understands what to research for you.

Under the hood, our advanced models understand the intent of the question, tap into real-time and historical information and intelligently determine how to present information to help you make sense of it. Try it out today in Labs!

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Omnichannel Business

Future Of Customer Experience Is O2O – Omni Channel And Omni Commerce

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2020 and beyond marks the beginning of the new decade – full of opportunities, advancements, and growth. However, the road has its challenges threats and disruptions too. The biggest opportunity and disruption for any business from now on will be “PCX” i.e. Personalized Customer Experience, given their preferences, lifestyle, technology and transactional behavior. Over a time period with changing technology, lifestyle, behavior, customer experience is becoming more personalized across industries? Whether it is B2B or B2C industry.

Question: Moving ahead, how can businesses bring in “PCX” Personalized Customer Experience in their marketing & sales?

Answer: 2020 and beyond is O2O. O2O means Online to offline & vice versa Or Omni Channel To Omni Commerce, which encompasses a variety of audiences across the board to suit the requirements. Make no mistake that your biz may not be catering to a particular age category at this point, but this is what disruption is all about. It can change any time. 20 age group move to 40 age grp move to 60 with changing pattern.

Hence using O2O approach you can ensure growth across this wide spectrum of audience/markets for sustainable growth:

1. Building Sales

2. Building Relationships

3. Establish Future Requirements

Question: What’s new about this O2O? How to ensure these 3 values with the O2O approach?

Answer: Check out a business case study for each of these values with the O2O approach.

Case Study: Building Relationships —– One of our adventure tour clients. They are in the industry for the last 30 years in this biz conducting adventure tours. Now the category of their customers who were in their 20s had started have now moved to the 40s, some started in their 40s have now moved to 60s. Their enthusiasm passion for trekking is there, but their lifestyle, health, etc. has changed. Therefore, the requirements with what their business was doing earlier are miss matching.

To watch detail case study click on this link https://youtu.be/bf07b8oRf6o

Case Study: How To Establish Future Requirements? This is a manufacturing company. With the audience: 20 age group is executive, business managers, 40 age group is mid-management CEOs 60 are with a traditional mindset. So how the varied age group audience preference was addressed using O2O?

To watch detail case study click on this link https://youtu.be/S9fwhQpprBs

Case Study: Building Sales This is an online portal, who deals with 2 & 4 wheeler spare parts.

To watch detail case study click on this link https://youtu.be/M_IOnh9Qesw

Note: Please evaluate offline online for each category & build “PCX”.

Feel free to share your ideas & views about O2O ts or email us @ business@zoomyourtraffic.com

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Uber Yourself Or Get Kodaked.

Uber Yourself Or Get Kodaked…

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Apple easy, Google fast: The experience management culture

Technology has taken centre stage in the success of companies today. With the likes of Uber, Amazon, and Deliveroo changing the way we live, shop, work and consume content, innovation is happening faster than ever before. In light of economic uncertainty, it’s become even more vital for businesses to deploy cutting-edge technology to maintain competitiveness.

Over the course of the next year, board-level conversations will be dominated by ways to ensure a seamless customer experience, formulating tactics to embrace disruptive technologies, as well as grappling with the implications of the future workplace. 

Digital disruption is affecting nearly all businesses:
Consumers can now order a meal, book a taxi and do their shopping with a few clicks of a button, without even leaving their living rooms. As a result, customers are increasingly expecting services to be ‘Apple Easy’ and ‘Google Fast’ in all aspects of their lives, demanding quick and seamless experiences across the board.

Customer experience management will continue to be a driver of success across all sectors in 2020. For many organizations, this means going back to the drawing board and incorporating customer-centricity at the core of their business models. As digitally native brands take a data-driven approach to provide frictionless experiences, customers will no longer tolerate dated technology with legacy systems and antiquated processes.

In the retail sector for instance, roughly 93 percent of UK internet users are expected to do online shopping by 2021, the highest online shopping penetration rate in Europe. However, as the e-commerce market becomes increasingly saturated, and the high street continues to decline, customer experience will be the central factor to help incumbent brands cut through the noise in the market.

Experience management extends beyond the end user to include other important stakeholders such as suppliers, partners and employees. Over the next 12 months, companies will increasingly need to acknowledge the need for a close link between good employee experience and exceptional customer service.

Engaging and retaining employees requires a big shift in company culture. A data scientist might choose to work in Silicon Valley not just for the financial benefits but for the culture of innovation it fosters and the opportunities to grow.

This results in companies such as Facebook and Uber – already excelling at customer experience – attracting the best talent. To avoid this brain drain, companies must look to emulate this culture and provide similar opportunities on this side of the pond, creating a superior experience for their employees.
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Source:  Marcell Vollmer