QuickTalkWithAmod Demystifying SEO Myths Of SMB Owners When Talking To Digital Marketing Agencies

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Over the years talking to clients on their SEO projects and it’s been really fascinating to see typical & similar questions coming up in most sales calls.

Question1: I have started my website a year ago, but this competitor of mine is doing roaring business online or this brand company just in the same market wow they have got such a amazing online presence and I want to reach there. How can I do that?

Answer: I think I would really want to appreciate the client’s vision to be able to reach that brand or the competitor.

However, we also need to really understand the kind of effort that has gone into making it a brand or on taking the competitor to that level where they are roaring business.

It’s been a very carefully drafted marketing plans that have implemented not for 1 2 5 but 6 10 years that has got them to this place. In some cases, brands may fast track it by pumping into paid advertising funds & get their brand up very fast.

If that’s your vision, it can be planned that way as well. If you really want to grow organically with lesser resources. Then there is absolutely no second route than to really plan your campaigns well & keep building it organically to the level that you can establish yourself as a brand in the market. And make no mistake it is possible it just needs courage as well and the vision to early-stage yourself to become the online brand.

Question 2: Amod, I have worked with 1, 2 or 3 SEO agencies in the past and I have absolutely zero output & that’s why I’m very skeptical even talking to you.

Answer: This has happened because of the issues from both sides

a) Customer side since the vision not clear & unaware of how to plan it correctly.

b) At the agency’s side, they were not sure of how they would want to grow or not clear on the strategy not doing enough homework on the business to be promoted. And therefore they just offer standard packages X Y and Z. No, it’s no work. As a customer, if you are looking for such kind of packages no matter how many numbers of agencies you work with it will not work. We will have to find agencies that would understand your business, your vision is and then create a joint marketing plan to stage your growth.

Make no mistake you will have to put in the investments needed and therefore you can start small and scale according to your vision. This would be the right way to go about it. Rather than losing time, effort, cost working with agencies packaged deals and it’s your business that’s going to suffer because losing time, the money, etc. Money can be acquired again, but a time that’s lost in a dynamic marketplace like this can be a big loss. Hence the suggestion would be trying to find agencies who really understand your business and able to stage-wise take you to the next level.

Question3: Amod, I am able to understand your line of thought and really agree with approaches staging it to reach the next level. But, because I’ve got a bad experience & not really sure how this is going to go. Can I pay you at a later stage?

Answer: Well if this question has arisen, I think my approach or the way I’ve explained to you had actually not reached you. Because if you are convinced that the approach that was planned for you by understanding your business by staging it to the next level, this question wouldn’t have arisen. You have to be very clear that OK this is the way to go, this is the kind of investments needed to move to the next level and then you can plan it that way.

So commitments in terms of investments are equally important when you are starting out. Of course you can definitely work out modalities in such a way to ensure that the cash flows are not disturbed you can break down the payments in parts perfectly fine so as long as it suits both teams it’s perfectly fine. This is exactly where both teams need to work together. So they can tell each other constraints and work out a model wherein the money moves between the two teams based on how things progress perfectly fine.

But by saying that you would like to pay later it’s like you do not trust your agency.

And if you do not trust your agency results will not come no matter how great that agency is. Therefore show your trust in the agency you pick, make the investments, make a deal in such a way that it is comfortable for both. Slight risk at both ends. Start stage sees how things work and then you can really go on and on and track.

I hope I was able to help demystify some of the myths that exist in SMBs owner’s minds about SEO agencies and I’m sure there be many more.

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Social Media Marketing Copyright Rules for Businesses

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In recent time every business wants to make their presence on Social Media. Then if you are using Facebook, Twitters, LinkedIn and other social media platforms to promote your business, then you must know about the social media etiquette rules that your business should follow.

If you are trying to break the rules, then your marketing results will plummet.

But no need to worry because there are some copyright rules and regulations for social media that your business needs to follow if you want to stay away from expensive legal trouble?

With that in mind, here we explain some basic copyright rules to follow when you promote your business online and engage with people through social media marketing. There are 5 basic copyright rules are:

  • Assume Your Use is Not Covered by Fair Use
  • Make Sure You Own It (or Have Permission to Use It) before You Publish It
  • Don’t Fight the DMCA, Understand It and Abide by It
  • Beware of Creative Commons
  • Get Federal Copyright Registration for Your Creative Work

These are the five basic social media copyright rules that you have to follow and avoid copyright infringement. So now we discuss in details about this copyright rules:

1. Assume Your Use is Not Covered by Fair Use:

Fair use could be a sticky, cloudy, messy, confusing, insert similar adjectives of your alternative, slope. Fair use was created to allow limited use of a copyrighted work for reasonable purposes without having to actually get the owner’s permission to use it. Fair use doesn’t mean free use.

Ask yourself these four questions before you deem your use of someone else’s creativity:

  • What is the purpose and character of the use of the work?
  • What is the nature of the copyrighted work?
  • What part of the work was used compared to the whole?
  • What is the effect of the use of the work on the potential value or market of the original copyrighted work?

2. Make Sure You Own It (or Have Permission to Use It) before You Publish It:

Owner and author (or creator) both are different things, and the difference between owner and the author can mean the difference between your getting into big and expensive trouble or not…read more

Disclaimer: This post is written by another author and source. Our purpose is to solely help our audience gain knowledge. We do not intend to use this copy for any commercial purpose. We have give due credit to the creator and directing viewers to the rightful owner of this content from this page.

3 Deadly Myths Of Lead Generation Using Online Marketing And How To Prevent Them?

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As a SMB all of us are trying to generate leads for our business using online marketing these days. Right?

However there are lot of myths associated in the minds of SMB owners on how the leads are generated using online.

So in this video I’m going to talk about 3 such myths that exist in the minds of SMB owners.

Myth1: Once I Build My website the leads will automatically become.

I think it’s a very good thought to have in mind, that once you build a good website leads will automatically start coming. It’s not the case. Just having a website is not going to help. You will have to nurture it just like your regular business. Do keep adding content and keep optimizing it for search, also build your social media presence, blogs content.Unless this happens your leads are not going to come organic way.
Therefore just having a website will not have nurturing that Web site is going to get you those leads.

Myth2: Paid Marketing Equals Leads.

And this again is a very good thought and we really feel that once you put money in Google Adwords and Facebook marketing that the leads are going to come. Does it happen really? I’m sure it doesn’t. Because in most cases you will see the kind of leads that you get from these campaigns are either irrelevant in some cases even junk and why is that?

The reason for that is the campaigns have not been designed keeping your business keeping your target customer in mind. You need to create the copies you need to create ads in such a way that can really establish & identify who is going to see it.

And whether the person is going to connect with you is your prospects customer.

So all this analysis is very critical before starting your paid campaigns because mind you paid campaigns are extremely expensive as you will be very well aware of and therefore unless you plan you will burn money. And therefore paid marketing just by starting paid marketing will not give you leads.

Myth3: Every Connect That Happens Should Be Of A Qualified Lead And A Sale.

And this again is a big myth. Every connect that is happening through your online website may not convert into a lead may not become paying customer immediately. That lead also needs to be nurtured. And in many ways in most cases it would be through talk or one on one meeting or some kind of representation.

In other cases it could be through re-marketing retargeting reconnecting by various means Emailers, whatsapp campaigns. Using these mediums you will have to nurture those connects into leads for future.

It cannot be that someone is connecting you and it becomes your lead and a paying customer within the next five days. It’s not going to happen and you may have definitely observed that right?

Therefore, be very careful in defining your online campaigns in such a way that

  • You get your relevant leads
  • You nurture them well
  • You are really able to one on one connect with them before they become your paying customers.
  • So if we go through this cycle we will be able to see great leads and great paying customers for your business using online marketing.

I hope, I was able to help you demystify some of these myths.

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How Can Audience Profiling Help Reduce Marketing Costs And Improve Online ROI?

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Who is your online audience?

In most cases cusotmers say well, this is online right, so anybody can come & see my website.

Well, in this video we are going to see why audience is so crucial for defining online ROI for your business?

There are 3 ways How You Can Define Your Online Audience?
Let’s get started

1) Know Thy Business:

Treat your audience as if you are sitting right in front of customer across the table.

So if you customer is sitting across, before he makes buying decision.
Those questions need to be answered to yourself & then you’re content to be positioned in that manner. Because you would want to talk to your potential customers right?

You won’t want to talk to everyone at the street about your product. You would want to talk to customers who are going to give you time who are interested in buying from you.

Know your business, what are the questions, what are the problems. Do not optimize you online content for search engines, optimize for your customers problems & solutions that you provide to them.
Because, make no mistake your customers are looking at solutions on the web not searching for random website.

2) Purpose Of Your Audience:

Now this will vary from business to business. But you need to clearly understand, identify & established what the purpose of that audience is when he comes to your website or online presence.

  • Is he coming for information?
  • Is he coming to take some action? Or
  • Is he coming to make some transaction? May buying from your store.

That purpose will be very clearly identified, established & presented to your customer.

Because many cases I have seen retail websites, giving away too much information without the main transactional calls. On the other hand I see lot of B2B websites giving a lot of transactional CTAs without providing right information. This is going to take your customer away. As I said customers are going to come to your website for solutions to their problems.

Therefore you need to be able to position yourself, your content, messaging in such a way you & they are very clear when they come online as to what they want & what has been delivered to them.

3) Audience Demography:

This is also an important aspect, but highly overlooked. Because you may have the relevant, engaging content, but if you are not hitting the right demography they you may be losing big opportunities.

Example: Is your business geared towards interacting with CEOs or you are trying to educate mid management through your online presence or you are trying to provide information to base level executives? Is that clear? Is it clear on your website? Do you know who is going to watch that content? Have your positioned your content? If you have very basic information given out & CEOs coming out watching out your content are they going to be impressed at all? No. Or you really give out high end stuff & your audience is the base level executives looking to find information so that he can create reports to present it to his boss, even he is going to get stuck. Because the way they will interpret, deceive for the language is going to be extremely different right?

So you really need to know who is going to read that content & how they are going to interpret it towards taking business actions & business decisions. So understanding of that demography becomes so crucial.
So those were 3 ways of establishing your online audience, there are so many other factors well but I have tried to cover top 3 according to me.

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Money Keyword in SEO

Money Keywords In SEO – What Are These And How To Identify Paying Visitors?

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Question:

What are the money keywords in SEO?

Answer:

Below is brief about the answer to the question.For detail explanation please watch the video.

Any keyword that generates a relevant click through to your page is a money keyword.

This is in opposition to popular belief that keywords that are highly searched are the money keywords. This may be true for some business domains/verticals.

However, the real game is not bringing in traffic to the website, but to get them to pay for your service or inquire for a future purchase. That is where money changes hands and hence always keep a watch on keywords that bring “relevant traffic” as opposed to “a ton of traffic” to your website.

Example: “latest iPhone X ” may generate a ton of traffic for my iPhone franchise website but am not sure why that search was fired for – did the visitor want to know features or wanted to compare with older versions or wanted to buy that phone. I will get mixed traffic although a lot of it.

Instead, if someone fires in “exchange offer for iPhone X” – does that ring a bell? Does it clearly tell that the visitor is looking for options to buy (rather exchange his phone for another one) – this is money and hence a money keyword? This may have lower traffic volume but highly relevant and targeted.

Hope this blog was helpful to you.

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3 Key Inputs To Focus While Planning Google Ads Campaign To Yield Correct Output?

3 Key Inputs To Focus While Planning Google Ads Campaign To Yield Correct Output?

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Hello everyone.
I keep receiving a lot of e-mails messages and interactions with customers, regarding their Google AdWords campaigns. Most of them feel that those campaigns are not yielding the right outputs for some reason and as you know these campaigns are expensive, planning those campaigns becomes extremely important. In this video, I’m going to help you with

3 key aspects of Google AdWords campaigns that you should focus on when planning campaigns.
1) Selection of Keywords
 Try to evaluate this volume vs. relevancy. In most cases campaigns are planned based on volume of searches. For .e.g. certain keywords has 10K searches, those keywords I picked up for the campaign assuming that more traffic can be reached out to. Try to compared with relevancy is the key word relevant to your business? Or is it too generic? Yeah because generic keywords could try to bring traffic which may not be relevant to your business and you would actually lose time addressing irrelevant inquiries.
Therefore Relevancy vs Volume.
The second aspect of this would be pricing vs. clicks and this is another aspect where we try to look on cost per click and then try to make the calculation based on the budget,
To define how many clicks we want to build. Don’t do that.
Well on how many clicks you want to work on the right you want to choose and then arrive at the budget working on them the other way round. That would yield more results, more relevant inquiries for your business.

2) Ad Copy
 Are you writing your copy for search engines or for the users or potential customers? I’m sure it’s the second is right. If that’s the point then why are we stuffing keywords to ad copy. Don’t need to. Ad copy you should be as natural as possible. Compare with your offline campaigns, with banners, hoardings, printed material, do you stuff keywords there? No, you directly come to your message. This same approach that you must follow when you are making an ad copy for Google Ads as well.
Google has become very smart to be able to map your content & intent to show up our ads. So don’t get stuck in the keyword-based ad copies.
Another important aspect here would be action vs. information.
Do not create information-based ad copies they won’t make sense. You want action based ad copies, you want users to take action, interact with you. Therefore generate that interest, generate that kind of enthusiasm so that visitor could be able to connect with you. Ask questions? Throw facts, surprise him. So that it will generate the interest to click and check your offering.

3) The landing page
 This by far the most important element of your Google ad campaign. Before I even started the campaign make sure your landing page is correctly indexed in Google Console, it loads fast, it is responsive, correct goals to capture the user information has been set once this is done. Then actually your campaigns should start. So the landing page is the most crucial aspect of your Google ad campaign. Here to focus should be more on interaction vs. information. You want to continue the experience of the user who’s clicking on the ad. You’ve got a great copy and the user clicks on it with anticipation go read further about your service. But if he lands on something which is a crab on which he already knows then it’s not going to have any interaction. With you. So make sure that your landing page has interaction points. The user can move around, keeps him excited. He wants to see, he wants to talk to you, ask questions. So create those points on the website and then make sure that it’s tracked & then you will see your landing page starts converting through Google AdWords.
So those were my 3 tips for your Google Ads campaign. I hope you found them useful.

If you have any particular questions on queries write to us in comments or email us @ amod@zoomyourtraffic.com

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How Keyword Stuffing Affects Your Website?

How Keyword Stuffing Affects Your Website?

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In this #TechKnow Session Parveen explains, how keyword stuffing affects your website?

Keyword stuffing doomsday for your online presence.
The SEO industry has evolved over the last 15 odd years (since 2004 – the year Facebook was launched and Google was just establishing itself) – this question should be answered as – bad legacy from our generation to the next.
Are we still teaching the millennial gen to create content by stuffing keywords?
Let’s please move in the right direction.

To answer your question – Search engines will penalize your content/webpage/website/blog if they find you put in keywords just to rank on their search. Unless you have something valuable for your reader (and search engines track that too) keyword stuffing is end of the road for your website for sure. Your site could be de-indexed permanently (and there are a ton of such examples. Sites that made thousands of dollars per day, were wiped out in an instant).

You should focus on:
Content should read naturally (hence some writing skills to sprinkle your keywords organically in your content)
Understand how search engines read your content? Your Meta content? Learn this thoroughly
Shift focus from search engine to your visitor/reader. That paradigm shift is needed.
Believe that helps!

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3 Key Areas of Improvement To Make Your Email Marketing Campaigns Successful

3 Key Areas of Improvement To Make Your Email Marketing Campaigns Successful

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Hello everyone.
The other day I met up with the client and we were discussing his online promotion campaigns. And he asked me a typical question that they are relying a lot on email marketing for their business. But somehow they do not actually measure & yield ROI using that channel, so what could be?
So when I analyzed that emailer campaign. I found out 3 Key Areas that needed a lot of improvement and I’m going to share them with you so that you can evaluate it accurately at your end. Let’s get started.

1) Not Consistent
 Most businesses run e-mail campaigns on the need basis.
-They feel this season is coming so let’s run the e-mail campaign
-This is the right time, this is when the businesses make decisions, so let’s try to connect with the audience.
-I found this good emailer database let me just throw an emailer to this new marketing list.
So, if this is happening inconsistently then the results are also going to be inconsistent. You may find one in a million kind of a customer from those campaigns. But again that cannot be a strategy. So be consistent, schedule your campaigns for 6 months, 9 months 12 months so on, so that users consistently receive and brand your image in their mind. When they keep receiving your e-mails consistently that happens. So be consistent with your e-mail.

2) Not Themed
Now because we have been inconsistent, you do not theme your emailers as well. Because we just send them on a need basis. Based on that particular subject or period or season we sent out e-mails. There is no correlation, no connection between the e-mails that follow one another. Right?
Why are TV serials so popular? Because they are themed, every episode follows the previous one with the particular theme and this is exactly what the emailer should do. There should be a continuation, a relation it really helps customers to correlate with previous e-mails so that they get to know what’s coming up next or they are excited about what’s coming up next. They may want you to make certain contact and that they want to hear about. Isn’t that exciting, isn’t that interaction that you are seeking. Right?
So, therefore, it’s very important. That you really have themed emailers, themed campaigns to hit your customers, so that they feel engaged and they want to interact with you and feel excited when they read your e-mails coming up consistently.

3) Not Well Presented
Now because of the possibility of lack of resources or skills or time the emails that go out are just text-based with information about the promotion, contact us here & this is X Y Z about the product, this is what they’re are offering. This will definitely not connect with the users. Users have very less time plus they’re receiving so many e-mails in a day. So for them to pick and choose your e-mail and read them and go through it can interact with them. They have to be special with the X factor. That’s so crucial. If it’s not there then although you may have a really great product, great service, and chances of users interacting with you will go substantially down. Therefore using graphics, videos, and colorful text, posts you need to make emailers really exciting for the users to engage. Once that is done you will see improved open rates, more engagement and your campaigns will start converting for you.
So those were my 3 key points on how we can create improved emailer campaigns
A. Be Consistent
B. Be Themed
C. Be Presentable.

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How To Calculate That How Much Traffic Is Good For Your Website?

How To Calculate That How Much Traffic Is Good For Your Website?

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In this #TechKnow Session Parveen explains, how can you identify the keywords that are sending paid traffic to your site?

Why do you want traffic to your website?
 • Leads and Sales/Subscribers
• Traffic Branding
• Higher Visibility
Based on answers to those points – a strategy can be formulated to attract traffic for your website.

In any case please develop profiling of audience you’d like to address/target
Profiling Aspects
 • Gender
• Age
• Interests
• Geography
• Profession
• Value Aspects

What is in it for them from your website?
How are you different from the competition? or you are unique?
Why should a visitor come to your site? also, come back later again?
What impression do you want to create on visitor while leaving?

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3 Reasons Why Your Google Rankings Are Going Down?

3 Reasons Why Your Google Rankings Are Going Down?

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In this video, we are going to talk about why is your website not moving up on Google ranking?
This question is also for SEO & online marketers, but it is also relevant for business owners who are running their own SEO campaigns this could be useful for them as well.
1) Thin Content:
Now what I mean by thin content is content which is not powerful enough to hold the viewer. You may do all the SEO techniques and get your visitor on your website through SEO & other programs, but if you are not going to hold your visitor on your website, then basically it’s a lost opportunity. Because the visitor must be getting some basic information & he may just move on.
Remember, customers are not looking at what you are offering, they are looking whether you have solved their problems. Are your websites addressing his problem?
If you do that then customers will retain on your website & make no mistake Google is watching this, their bots-crawlers, collect this information, your browsers are sending this information to Google & other search engines.
Based on that they will evaluate & see how much value you are providing to your visitor & then they will push your website up or keep it as it is. Therefore it really makes sense you have rich content on your website. Content that engages & urges the user to take action in the right direction to make their business goals. You need to ensure to have that rich content on a website that engages audience & builds that trust in his mind, so he can take specific action to connect & do business with you. Once that happens you will see your website moving up in the Google rankings.

2) The Stale Syndrome :
When was the last you updated your website?
In my experience, in most cases, 90% of businesses who make a website, don’t even look at the website for next say 2-3 years. Has your business stayed at the same level that was when your website was built? You have moved on Right? You widen your products/services, went into new areas/markets. Why isn’t updated on your website?
This is a very big mistake & Google is watching this. Google always looking at your website whether it is very up to date, refreshed, fresh/relevant content for today’s time. For e.g. I have a page on website talking about iPhone 4 is this relevant today? No, it’s not, I must have a page that talks about iPhone 10 latest product info. So I need to keep on updating that page, so that it stays relevant with time, because my market, searchers, the audience is moving ahead, whether I do it or not. So I need to be intuned with the market, the audience who is becoming smart, so I need to update my website all times, so that they get the value & Google understands I am keeping in intune with that value that they are requesting from me & then they will push my website up.

3) Google Algorithm Updates
It’s very technical, but it’s very important for all businesses to understand, that Google keeps on updating their algorithm from time to time. Now, this is intuned now the market is changing, how consumer behavior online is changing, how technology is changing. So they keep on changing their algorithm to ensure only the best content is shown up when searchers are made & therefore your website needs to adapt to these changes, needs to conform these guidelines that Google & other search engines are creating out. This could be in terms of having your website responsive, adpats to all mobile devices & keeps a very consistent experience to the user, could be in terms of security where having those specific SSL, https:// So that it creates trust in the mind of the visitor when transacting on your website. So all these technological updates, market behavioral changes are impacting your website’s presence in the eyes of Google & the consumer, first consumer & then Google. Your focus must be consumer first & then Google’s part will be taken care of. Once you start making these changes, Google will automatically observe that & help push your website up.
So those were my 3 reasons why Google may not push your website up & how you can really work on some of these aspects to help Google rank you higher. There are some many other factors that you may want to look at.

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