At the beginning of
this year, we announced our Omni-channel digital marketing methodology to
educate, engage and enable businesses online. Here we present a real customer journey using this system.
Iteration 1 (Week 1 – Jun 2019) Customer Registers with our LinkedIn Ad Evaluate Website
Iteration 2 (Week 2 – Jun 2019) Based on our Phone, Email and WhatsApp communication – customer reviews but drops off (decision postponed)
Iteration 3 (Week 2 – Aug 2019 – 2 months later) Customer locates our JustDial account and connects via phone again
Iteration 4 (Week 2 – Aug 2019) Reviews website again
Iteration 5 (Week 3 – Aug 2019) Keeps engaging with our WhatsApp and Emailer connect programs – asks questions and offerings
Iteration 6 (Week 4 – Aug 2019) Sets up a personal meetup at our office over phone/WhatsApp
Iteration 7 (Week 4 – Aug 2019) Visits our office with direction guides using Google Maps/Google My Business.
Iteration 7 (Week 4 – Aug 2019) Reviews proposition with our team in person
This is our typical
omni-channel customer journey model….
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49.4% of Indian survey participants stopped shopping from a brand that they were loyal to before because of poor customer service
83.3 % said YouTube helps them most to discover new brands
60.9% would try a new brand for the first time because it provides a discount that is personalized and relevant, and this also appears to be the best way to gain customer loyalty
44.4% strongly agree that their purchasing decision is affected by a company’s mission/values
Customer service is still key as it is the main reason for remaining with a brand (62.3%), or for leaving if customer service is poor (49.4%)
Consumers are least loyal to Groceries brands and are most loyal to Jewelry & Luxury Goods
The online shopping market in India holds tremendous potential as it has some of the largest consumer segments across each e-commerce category, and it is focused on innovation, research, and development, making it one of the leading e-commerce markets in the world. Advertising and technological advancements have led to better-personalized experiences as it allows the communication of hyper-personalized messages that resonate with the target customer.
Criteo, the advertising platform for the open Internet, unveiled the survey report titled ‘Why We Buy’. The survey was conducted across 10 countries, with over 10,000 respondents split almost evenly over all countries. The report in respect of India highlights that 90% of Indian consumers are willing to consider a new brand across all the shopping/product categories, which is the highest compared with consumers from the other countries surveyed.
The report gave us insights into how consumers discover brands, with Omnichannel discovery on YouTube, Facebook and websites as the top channels – but they were far from being the only source. Relevance makes a difference- 66% of Indians like that online ads can help them in discovering new products, while 57% like online ads for reminding them of products they’re interested in, and 51% like that online ads offer discounts for products.
It has been phenomenal to witness the Indian consumer behavior and we are glad to share this on a larger platform for the benefit of the Indian advertising industry which has evolved from being a small-scale business to a full-fledged industry. It has been phenomenal to witness the advancements of technological innovation in advertising over the years. The shift of ad spending from traditional to digital media is happening at a rapid pace. The advertising and marketing sector in India is expected to enjoy a good run. Growth is expected in a retail advertisement, on the back of factors such as several players entering the food and beverages segment, e-commerce gaining more popularity in the country, and domestic companies testing out the waters”, Siddharth Dabhade, MD, Criteo India, said.
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1) Our biggest learning in this exercise was our findings that “People now prefer to read messages via WhatsApp over email.” That’s a very important and critical input for our business. e-Mail is generally confined to laptops and office-based scenarios whereas WhatsApp is a mobile-driven messaging system and in today’s world when people are on the move all the time, communication on the fly is very important. Therefore this transition was definitely not unexpected. But now once we’ve realized through our campaigns it makes a hell of a lot more important that we really focus on this aspect and start building our messaging which is more of WhatsApp oriented which will really deliver on time and reach the customer’s inbox right away. 2) The second most important observation that we found on WhatsApp was “The messaging was more direct as opposed to email which was more indirect.” What I mean by direct messaging was the responses were more in terms of decision making or action-oriented. For example: let’s meet or lets discuss on a call or when can we start with this project or when can we connect to discuss this further. Whereas on e-mail it was more of OK send us more information. Can you send me some examples of your work? So these are more indirect. So with WhatsApp what the observed was people were more eager, more action-oriented when it came to messaging via this medium. Therefore it also helped us in speeding up communication and decisions on projects. Isn’t that powerful? 3) The very fascinating aspect of WhatsApp is it’s ability to immediately notify you that whether your messages have been sent, whether they’ve been received and when that read using those gray and blue checkmarks, right? Now this is so powerful as a business to understand ,who is reading your messages, who is ignoring them, what times they’re reading those messages this become such an important data as a business to know and categorize the customers on what kind of content has been read when it’s been read, who is reading it. And then you can realign or re-categorize your content to send out specific content to specific groups at specific times so that you can really develop an engagement and again improve on your decision making Get your customers so engage they want to talk to you. So using this WhatsApp platform we have were able to understand and learn a lot of things. The learning is always on and you are really learning new fascinating aspects using this program which we will keep on sharing with you in the coming days and months. If you have any questions or suggestions for us, please write to us on the email @ business@zoomyourtraffic.com or in the comments section below. Share, and Subscribe!!! YouTube: https://bit.ly/2W9smsE Twitter: https://bit.ly/2rBRFqs Facebook: https://bit.ly/2Lj7gnZ Powered by: ZoomYourTraffic Web Solutions http://www.zoomyourbusiness.online http://www.zoomyourtraffic.com
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Here are the top 5 suggestions: 1. Define your SEO objectives? – Traffic, Lead Generation, Branding 2. Based on the objective – choose the right keywords to focus. 3. Build engaging content on your website around those keywords. Remember – engaging is the keyword. Don’t stuff keywords in your content, write naturally to engage the visitor and get him to click on other tabs, pages or calls to action. 4. Make sure you have Google Console and Google Analytics or other web tracking utility set up on your website. This will tell you how Google is looking at your site (Console) and how users are looking at your site (Analytics) 5. Keep enhancing your content, refine keywords, use paid marketing wherever needed to deliver on your business objectives. Money Keyword video link: https://youtu.be/pXo2SWq6b8k
Share your feedback & if you have any other challenges
or questions on taking your business online write to us in comments or email us
@ business@zoomyourtraffic.com
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Hello everyone. Are you trying to start SEO program and evaluating different pricing plans from other agencies? Then in this video, I’m going to give you insights or 3 don’ts that you should follow when you are evaluating SEO pricing plans. Let’s get started. 1) Do not compromise on the goals or the objectives that we have set for the program. Because if you do for the sake of saving cost and money then eventually it’s not going to give you the right inputs and it’s going to leave everyone disappointment. Therefore without compromising on the goals you need to work how on SEO agreements in such a way that your costs are correctly planned and the goals are eventually staged probably to meet up your long term goals. So therefore do not compromise is the first mantra. 2) Do not divide overall pricing of the project by the number of months. For example if someone is bidding you for say one lakh rupees for a year SEO then it comes to on how much 8.5K rupees a month. Do not calculate this way. Most SEO agencies need more money upfront to initiate their programs to be able to deliver on the longer-term goals that we have set for you. Therefore dividing like this or creating agreements where you are paying monthly should be avoided. I would not say no, but it should be a avoided because it’s not going to help the SEO company really put in right efforts nor is it going to help you to see the kind of results that you want from them. Therefore please avoid dividing it on a monthly basis. It’s good for budgeting yeah, I’m sure it’s definitely important as a budgeting aspect. But from the value & results aspect of this SEO program. This should be a avoided. 3) Most important one, do not bargain or do not trust SEO agency who I’m just trying to make ways in trying to match your budgetary constraints saying that, ok if this is your budget let’s try and manage it in this one we will try and do it in this one. The sales talk alright? So if agencies are trying to work this out I think it’s a very important cautionary signal for you to stay away from such agency. If the agency is very clear & knows what it wants to deliver for you in terms of delivering value for you, then agencies will not negotiate, they will definitely towards staging it in such a way that the budgetary constraints and the goals are met over a period of time. But just to make everyone happy just to make sure that the budgets are matched I think getting into that kind of a bargaining mode SEO agencies are really hurting the marketplace. So to complete their sales goals if SEO agencies are getting into these games do not get into that trap don’t fall into that trap. Be very clear of what your goals are and evaluate the agency very carefully before you make that decision. So these were my 3 don’t for businesses who are looking to negotiate a SEO deal or online marketing deals with third party agencies for their promotion. I’m sure there are more and you may have a lot of questions for us. One last pasting comment evaluate your SEO agencies carefully, but once you have understood their functionality, once the trust has been built, once you are clear that your vision and their vision for your business is clear then making that beginning is very important. I see a lot of companies getting stuck and I’ve seen so many cases but businesses have said, oh yeah we are ready we understand your vision & are very clear. We know you can deliver for us but we are not in the position to start because of monetary constraints because of budget constraints. So this is where businesses really need to think or probably understand that the right investments at the right time and starting at the right time is going to bring them a lot of value and grow their business fast. Share your feedback & queries in comments or email us @amod@zoomyourtraffic.com Share, and Subscribe!!! YouTube: https://bit.ly/2W9smsE Twitter: https://bit.ly/2rBRFqs Facebook: https://bit.ly/2Lj7gnZ Powered by: ZoomYourTraffic Web Solutions http://www.zoomyourbusiness.online http://www.zoomyourtraffic.com
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SEO is about planning your website’s messaging with the audience and search engines together. Creating a communication strategy for your online business is by far the most critical part of your online marketing efforts. SEO is a small part of this.
With SEO Content you want to:
Address the audience you are talking to (what they are searching, finding or exploring) as opposed to what you have to offer
Address the search engines telling them you have solid, relevant and useful content for visitors to look at. (This is the big change since a few years – keyword stuffing, keyword frequency, word limits, etc are all passe now) Content that is appreciated by viewers is automatically appreciated by the search engines (it is not the other way round as widely believed)
Interact and Engage your reader/viewer. Write (as if you are talking) to your viewer naturally. The higher the engagement, the better your SEO.
Get your viewers to share your content with others too. These are powerful signals for search engines to know your content is not just helpful for people viewing them but they are referring them to others too.
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The festival season in India has just begun and India is all about culture and emotions.
So how can you make use of these two aspects to really drive our branding, connect and engagement with customers as a B2B business in this festive season?
1) Branding:
Launch a new product or service with innovation in this season. Link it with the cultural aspects of the various festivals. These tend to get higher eyeballs I mean if you see these social acts many bigger brands launched during this time are very socially connected culturally connected. This really helps in creating more eyeballs in terms of the social appeal that a product can make with your customers and then the outlook for such kind of brands becomes even more powerful. Then you follow them up with your backup campaigns making them more technical and making them more solution oriented. So hit your customers hit to the audience with new launches or innovations of your business during this period to drive more eyeballs and hence build better branding.
2) Connect:
This entire season is not really for sales pitching or heavy promotion. Instead you can really look to connect with your customers to connect with an audience, create polls, generate reviews get customer feedback get their insights into how your products are. This kind of approach will make them connect with you more because you are not throwing offers because they could receive a ton of them from others. So you stand out by actually reversing that approach and reaching out to them to take feedbacks, take insights into your offerings and how better you can make them. This will make them feel more connected and really build that kind of an engagement and relationship with your business.
3) Have you studied the previous season’s data and seen the trends?
Well how about co-relating this and sharing with your audience sharing with their customers telling them what’s happened over the last 3-4 years and what’s projected for the next four or five years. Will that be interesting to your customers? And I bet it will. Therefore keeping in touch with the markets that you are trying to address and educating to audience, engaging your audience with industry, market data, and social data will always help to connect better with your audience and customers. This will drive more engagement and branding for your online business. So once you create this branding connect engagement with your customers. You can then follow up your communications to really drive meaningful discussions and project decisions with your customers in the coming months.
So use this festival season as a stepping stone to begin your communication, begin your brand building, and begin your engagement programs with your customers. And then gradually build them towards business decisions in the later months. This is how I would suggest B2B businesses to really promote their businesses starting this festival season in India.
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Welcome to ZoomYourTraffic (ZYT) Monthly WhatsUp Newsletter
What’s There For You? • Action- Real business cases • Business- Latest events & campaigns • Creative- Innovation, Creative, technology implemented • Disruption- Beware of Using Copyrighted Images/Videos on Your Business Website! • Educate- Help businesses know online & grow online.
WhatsUp For August 2019 a. Action Real business case of how WhatsApp can be leading for B2B Lead Engagement. Also, know, how is our program empowering subscribers? Stats mentioned in the video.
b. Business Participating In Events/Tradeshows? Know about Event Engagement Program (Online) – Marketing The Online Way Get targeted reach, Improved ROI, Segmented Remarketing. For details http://www.zoomyourbusiness.online/event-engagement-program
d. Disruption In recent time every business wants to make their presence on Social Media. Then if you are using Facebook, Twitters, LinkedIn and other social media platforms to promote your business, then you must know about the social media etiquette rules that your business should follow. There are 5 basic copyright rules are: • Assume Your Use is Not Covered by Fair Use • Make Sure You Own It (or Have Permission to Use It) before You Publish It • Don’t Fight the DMCA, Understand It and Abide by It • Beware of Creative Commons • Get Federal Copyright Registration for Your Creative Work To learn more: http://www.zoomyourbusiness.online/2019/08/28/social-media-marketing-copyright-rules-for-businesses/
e. Educate Check out video series: #LiveTalkSession Already Have Agency Working On Website SEO But Not Getting Right Results? Watch the video: https://youtu.be/7uUszg_-Gy4
#Smart45: Worried About Not Getting Leads For Your Online Business? Watch the video: https://youtu.be/YaVCMTFKZSA
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Over the years talking to clients on their SEO projects and it’s been really fascinating to see typical & similar questions coming up in most sales calls.
Question1: I have started my website a year ago, but this competitor of mine is doing roaring business online or this brand company just in the same market wow they have got such a amazing online presence and I want to reach there. How can I do that?
Answer: I think I would really want to appreciate the client’s vision to be able to reach that brand or the competitor.
However, we also need to really understand the kind of effort that has gone into making it a brand or on taking the competitor to that level where they are roaring business.
It’s been a very carefully drafted marketing plans that have implemented not for 1 2 5 but 6 10 years that has got them to this place. In some cases, brands may fast track it by pumping into paid advertising funds & get their brand up very fast.
If that’s your vision, it can be planned that way as well. If you really want to grow organically with lesser resources. Then there is absolutely no second route than to really plan your campaigns well & keep building it organically to the level that you can establish yourself as a brand in the market. And make no mistake it is possible it just needs courage as well and the vision to early-stage yourself to become the online brand.
Question 2: Amod, I have worked with 1, 2 or 3 SEO agencies in the past and I have absolutely zero output & that’s why I’m very skeptical even talking to you.
Answer: This has happened because of the issues from both sides
a) Customer side since the vision not clear & unaware of how to plan it correctly.
b) At the agency’s side, they were not sure of how they would want to grow or not clear on the strategy not doing enough homework on the business to be promoted. And therefore they just offer standard packages X Y and Z. No, it’s no work. As a customer, if you are looking for such kind of packages no matter how many numbers of agencies you work with it will not work. We will have to find agencies that would understand your business, your vision is and then create a joint marketing plan to stage your growth.
Make no mistake you will have to put in the investments needed and therefore you can start small and scale according to your vision. This would be the right way to go about it. Rather than losing time, effort, cost working with agencies packaged deals and it’s your business that’s going to suffer because losing time, the money, etc. Money can be acquired again, but a time that’s lost in a dynamic marketplace like this can be a big loss. Hence the suggestion would be trying to find agencies who really understand your business and able to stage-wise take you to the next level.
Question3: Amod, I am able to understand your line of thought and really agree with approaches staging it to reach the next level. But, because I’ve got a bad experience & not really sure how this is going to go. Can I pay you at a later stage?
Answer: Well if this question has arisen, I think my approach or the way I’ve explained to you had actually not reached you. Because if you are convinced that the approach that was planned for you by understanding your business by staging it to the next level, this question wouldn’t have arisen. You have to be very clear that OK this is the way to go, this is the kind of investments needed to move to the next level and then you can plan it that way.
So commitments in terms of investments are equally important when you are starting out. Of course you can definitely work out modalities in such a way to ensure that the cash flows are not disturbed you can break down the payments in parts perfectly fine so as long as it suits both teams it’s perfectly fine. This is exactly where both teams need to work together. So they can tell each other constraints and work out a model wherein the money moves between the two teams based on how things progress perfectly fine.
But by saying that you would like to pay later it’s like you do not trust your agency.
And if you do not trust your agency results will not come no matter how great that agency is. Therefore show your trust in the agency you pick, make the investments, make a deal in such a way that it is comfortable for both. Slight risk at both ends. Start stage sees how things work and then you can really go on and on and track.
I hope I was able to help demystify some of the myths that exist in SMBs owner’s minds about SEO agencies and I’m sure there be many more.
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This blog is written on the basis of LIVE talk session, in which prospect client asks some questions and the answers given by ZYT expert and the questions are:
Prospect Client Questions:
Already an SEO agency is working on my website, how can ZYT services help me?
What would be your role?”
ZYT Expert Answering:
Let me give you a quick brief about ZoomYourTraffic Webs Solutions. Our expertise is in online strategy & analytics more than SEO execution.
So if you already have a team who could execute all the suggested changes in the evaluation report would be best.
How we can help is we can create an online marketing plan & roadmap for the entire 12 months.
Also, help on what things to do, when to do & further in analytics. Whether whatever things had been done they are working or not, if not working what is plan B, if that is not working what is plan C. So we help businesses this way.
Most of our customers have in-house team, so we help them creating marketing plans, strategizing for them, ensuring that goals are met & do whatever is required to reach that goal with analytics.
Prospect:
Ok Ok, probably maybe I will ask you to start working on those lines, meanwhile, let me check out what are the possibilities of execution of these changes that you are talking about & prepare a roadmap.
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