website SEOWebsite Traffic
+32.2% for 2 years period
+44.4% YoY
+46.88% YoY
More about Onlinemashini.bg
OnlineMashini.bg is the biggest website for machines in Bulgaria, which provides a wide range of machines, tools, and equipment for construction, household, and garden.
Definition of goals: strategic focus on growth and conversions
At the start of the work together, we defined clear and measurable goals that were aimed at addressing specific challenges and unlocking the full potential of organic traffic.
It included:
At the initial stage, we focused on solving critical technical SEO issues, which laid a solid foundation for the follow-up activities. The focus then changed to a comprehensive refactoring and semantic optimization of key categories to improve the website structure and satisfy user expectations as much as possible.
The approach: a flexible and step-by-step SEO strategy
Considering the scope and complexity of the online store, the flexible “Monthly SEO” method was chosen. This model allowed for adaptive task planning and execution in accordance with market dynamics and the client’s internal resources.
The following key activities were implemented during the two-year collaboration:
This systematic and step-by-step approach, which moved smoothly from technical to content and structural optimization, was key to achieve sustainable results. It allowed the teams to focus their efforts on the highest priority aspects at each stage of the project.
Results achieved: measurable growth in key indicators (YoY)
Concrete results measure the real success of any SEO strategy. Comparing the performance of the organic channel in the second year of our work together versus the first year of the project demonstrates the effectiveness of the approach taken.
This looks in the following way:
These results clearly show that focusing on traffic quality and user journey optimization leads to significantly better business results than simply chasing a higher volume of visitors.
SEO Evolution: a two-year review of organic presence
Analysis of SEO metrics over the two-year collaboration period shows the strategic evolution and its effect:
This data confirms the following key conclusion: strategic optimization of structure and semantics that is focused on attracting the right audience and facilitating conversion brings greater business value than the single-target goal of chasing maximum traffic volume. Focus on the quality and conversion potential of keywords has proven crucial to achieving impressive growth in turnover.
Conclusion: Strategic SEO as a driver for sustainable business growth
The results demonstrate the success of a long-term, step-by-step SEO strategy implemented for a leading online machine and equipment shop.
The significant percentage growth achieved in key business metrics such as transactions (+44.4% YoY) and organic traffic revenue (+46.88% YoY) proves that a combination of thorough technical optimization, smart category restructuring and targeted semantic work leads to measurable and sustainable success.
The case study underlines that in a competitive industry, investing in strategic SEO for online stores is key. Not only does it increase visibility and attract more visitors, but when executed precisely, focusing on quality and conversions, it directly contributes to a significant increase in organic channel revenue and profitability.
The success of this project, achieved under strict confidentiality requirements, confirms our ability to deliver real business results through SEO expertise.
Quote from client
” Serpact is a great partner for the clients to help them achieve their business goals. The team is professional, organized and responsive, and their project management style is impressive. They communicate effectively through email, virtual meetings and a messaging app.”
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