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June 13, 2025
by Washija Kazim /
As a content marketer, I’ve spent countless hours with SEO software to drive meaningful traffic, improve rankings, and create content that resonates.
I have tried everything from premium software suites to free SEO tools, which often get a bad reputation. To be fair, not all of them are created equal. Some are frustratingly limited, while others don’t deliver on their promises.
But when I found the right set of free SEO software, it made a world of difference. My keyword research felt more insightful, audits took less time, and even daunting technical issues became manageable.
Over the last few weeks, I’ve tested 30+ SEO tools and spent countless hours analyzing their features, understanding their limitations, and reading what G2 reviewers say about them. And throughout that testing, I kept coming back to one question: what’s the leading SEO app to improve my site’s search ranking? I wanted to know which tools could actually move the needle and drive better visibility.
I’ve narrowed it down to the ten best free SEO tools that truly deliver — and that I’d recommend to anyone looking to improve their search performance.
These best free SEO tools are top-rated in their category, according to G2 Grid Reports. I’ve also added their monthly pricing to make comparisons easier for you.
As SEO tools become more prominent and marketers aim to optimize operations, the estimated market value of the global SEO software market was $68.34 million in 2023 and is projected to grow at a CAGR of 12.9% from 2024 to 2030, as per a finding by Grand View Research.
Premium SEO tools often get the spotlight, but my analysis found that some of the best findings can come from free options.
Whether it’s uncovering high-impact keywords, analyzing backlinks, or spotting opportunities hidden in competitor strategies, these free tools have a lot to offer. They’ve helped me fine-tune strategies and even validate ideas when resources were limited.
I’ll walk you through some of the best free search engine optimization tools I’ve used and seen deliver results, whether you’re building a content strategy from scratch or refining existing processes.
I spent several weeks hands-on testing, exploring different features, and evaluating these tools. While familiar with some, I revisited them with a fresh perspective.
My main goal was to understand the specific areas each tool excels at, how intuitive the user experience is, and whether the free version offers enough value for users to benefit without upgrading. This was especially important for small businesses, since many are simply searching for the best SEO tools for small online business that won’t break the bank.
I also used AI to analyze user reviews on G2 to understand how others were using the tools and what challenges they ran into. This gave me a well-rounded view of their strengths and limitations.
In cases where I couldn’t personally test a tool due to limited access, I consulted a professional with hands-on experience and validated their insights using verified G2 reviews. The screenshots featured in this article may be a mix of those captured during testing and ones obtained from the vendor’s G2 page.
Additionally, I compared their features side-by-side using G2’s grid reports, which helped me evaluate how they measure up against one another regarding functionality and user satisfaction.
Whether you are an early adopter or a trusted industry name, having a centralized platform to track website visitors, page clicks, and organic backlinks paints a picture of how your audience interacts with you.
Based on the vitality of industries looking to build a marketing backbone, G2’s data revealed that SEO tools are one of the top traffic-generating marketing categories on G2. In fact, many companies are actively searching for the most popular SEO services for optimizing web content as they scale their content marketing and organic growth efforts.
This only goes to show one thing: your competitors are figuring out where to invest dollars and build ROI.
When you think of an SEO tool, the first thing that comes to mind is keyword suggestions. But from my experience, the best SEO tools do much more than just help you find keywords. They give you an understanding of optimizing your content, analyzing your competitors, tracking your rankings, and even keeping an eye on your site’s overall health—and they do it for free, mostly.
Here are the top factors that I recommend evaluating your options against:
Out of the 30+ SEO tools I’ve tested, these 10 stood out for their strong core functions, user-friendly interfaces, and actionable takeaways. I used each tool extensively in my day-to-day SEO work, comparing their performance across different tasks.
The list below contains genuine user reviews from the best free SEO software category page. It’s important to note that in the context of this list, vendors offering a free trial are also considered free.
To be included in this category, a solution must:
* This data was pulled from G2 in December 2024. Some reviews may have been edited for clarity.
Having used Ahrefs for years, it has become my chosen tool for all things SEO. It’s also one of the top SEO tools used by professionals for keyword research, thanks to its huge keyword database, accurate volume metrics, and detailed SERP analysis.
Being the category leader for G2’s seo tools grid, Ahrefs has changed how I approach website optimization and SEO content strategy. Whenever I need to analyze how my site is doing or explore new keyword opportunities, Ahrefs is the first tool I open.
Ahrefs Webmaster Tools offers an impressive suite of SEO solutions. The site analysis feature is excellent—it’s like having a little assistant that helps me determine which pages are doing well and which ones need help. The results are super clear, so I can jump in and start improving without getting lost in complicated reports.
Another thing I love about Ahrefs is the free keyword research tool and the overview of my competitor data. Even with the free version, it gives me enough information to make smart choices about what to write next, which is a huge help when planning new blog posts or content refreshes.
Ahrefs delivers exceptional value when it comes to site audits and backlink analysis, even with its free version. It’s a go-to tool for quick insights and technical checks.
However, the free tier comes with limitations. Exporting data and accessing a wider range of reports requires upgrading to a paid plan. Based on G2 user feedback, this is a common trade-off noted by users who rely on large-scale reporting or more comprehensive SEO workflows.
“The best thing about Ahrefs is its search engine capability and the accuracy of the data it gives on Google search. The way it provides us with the ranking, keywords, competitor’s website performance, backlink profile, advertising analysis, and so on is commendable. We’ve been using this tool for over 5 years and couldn’t be happier than ever. Ahrefs has made our digital marketing efforts a lot easier than ever. It requires a little bit of initial setup and implementation.”
– Ahrefs Review, Nayan P.
“I literally dislike the “content explorer” feature, which is bad at providing the desired results. Most of the time, it shows irrelevant things rather than providing quality outcomes/topics for generating content/blog.”
– Ahrefs Review, Yasir S.
Is Ahrefs worth paying for? Check out this guide packed with my team’s expertise to help you decide.
When using Semrush, I quickly realized why it’s considered the go-to platform for SEO professionals. Especially for e-commerce brands, Semrush often stands out as the best SEO platform for boosting e-commerce sites, offering keyword gap analysis, competitor tracking, and product page optimization data.
Even with free access, Semrush offers great recommendations for keyword research, competitive analysis, and site audits.
I was impressed by the free features, like the ability to analyze domain performance and get a snapshot of organic traffic, keyword rankings, and backlinks. I use this feature to analyze a competitor’s organic keywords and traffic estimates. The keyword magic tool also stood out to me. It made keyword research a breeze by suggesting related keywords and questions.
However, I often found myself wishing for more detailed takeaways across specific metrics. The free version, while helpful for light usage, doesn’t quite deliver the depth needed for comprehensive reporting.
G2 customer reviews frequently point out this gap, especially among users aiming to produce in-depth SEO audits without immediately upgrading to a paid plan from a free trial version.
“It’s a powerhouse tool that simplifies SEO, content marketing, and competitor analysis in one platform. The keyword research tool is great, offering insights into search volume, keyword difficulty, and related terms, which makes it easier to craft highly targeted campaigns. The Site Audit tool is another standout—it provides actionable recommendations to improve website health and boost search rankings.
Finally, the detailed reporting capabilities are valuable for presenting data to teams or clients. Whether managing multiple websites or refining one, Semrush gives you the data and insights to stay ahead in the digital space. It’s an essential tool for anyone serious about online marketing.”
– Semrush Review, Shannon E.
“I dislike how many features there are. It’s a great tool but can also seem overwhelming when first starting. Since then, I’ve learned about all the different features I can access and how to maximize my subscription to the fullest. It can maybe just be jarring at first.”
– Semrush Review, Aubree H.
Looking for tools similar to Semrush? Check out the best semrush alternatives for content and SEO workflows.
SE Ranking was intuitive and easy to navigate. I did not need to dig through endless menus to find what I wanted. I started with their free 14-day trial and explored the rank tracking and website audit features.
I found the ranking tracker useful for monitoring local and global positions, allowing me to keep tabs across different search engines. The backlink checker was another highlight, letting me see who links to my site and where I stand in front of my competitors.
The keyword research tool was surprisingly detailed, even on the free plan. You can track keyword positions and get a glimpse of competitors’ keywords, which is excellent for building strategies. I liked how it updated data regularly to keep me informed, but I also felt it needed more customization.
SE Ranking brings solid value for tracking keyword performance and running quick SEO checks, making it a helpful tool for everyday marketers. It’s also highly rated among G2 users as the best-rated SEO software for local business marketing, thanks to its strong local rank tracking and regional search data.
That said, I found the site audit feature lacking in actionable depth. Instead of offering clear, step-by-step fixes, it leaned more toward surface-level suggestions. According to insights from G2 review data, many users share this sentiment, and wished for mor prescriptive recommendation in terms of keyword analysis or backlink analysis to guide their optimization efforts.
“I have compared SE Ranking side-by-side with other SEO tools such as Ahrefs, Semrush, and Moz. SE Ranking offers virtually all the tool modules of its competitors, plus additional features that others lack. One significant difference stands out: SE Ranking provides a much more cost-effective monthly subscription.
Many other tools rely on their long-standing reputations and assume their rising subscription fees will continue to be renewed. In contrast, SE Ranking consistently works hard to improve its product and offers it competitively. Overlooking this excellent software would be a mistake. I highly recommend starting an SE Ranking trial to experience this product’s effectiveness and polish.”
– SE Ranking Review, Jack V.
“The keywords are not always adapted to all regions; it would be very useful to update the database and improve these options. I think they are the most important source of the product, but the system for analysis and updating of data is often slow, especially if you work in large volumes, which must be fractioned to make the most of them. The reports, although they do their job, can be improved in future updates.”
– SE Ranking Review, Adami M.
New algorithm update? Stay ahead on SERP by using these six strategies for Google AI overviews.
I have been using Moz Pro intermittently for a couple of years. It offers a variety of SEO tools, such as link explorer, domain research, MozBar, etc., without any commitment to signing up or paying for premium plans.
I love using Moz Link Explorer to understand my backlink profile. It helps me find new link-building opportunities and compares my backlinks to my competitors. Another feature that I use a lot is the on-page optimization tool. It identifies key areas on my pages that I can tweak to boost my rankings by outlining specific and actionable steps.
Moz Pro provides reliable data, and the MozBar browser extension is genuinely useful for quick, on-the-go SEO checks.
However, the interface sometimes feels a bit dated. While it doesn’t hinder functionality, verified reviews on G2 mention that a more modern, responsive design could enhance the overall experience, especially when working across multiple tools.
“MozPro has a lot of features that are highly helpful if you want to improve the ranking of your website. The best feature that I find most helpful is the Monthly Report. One just has to set it up according to the preferences, and bingo, every month, you receive a customized report in your email. Not to mention, MOZ’s customer support and user-friendly interface are the driving forces behind its popularity.”
– Moz Pro Review, Sabeen N.
“I’d like to have more video training sessions available. As a visual learner, this would help the learning curve. I need reminders to check it more often – frequency of use matters.”
– Moz Pro Review, Kristi B.
What sets SEO PowerSuite apart for me is its unique combination of desktop app and cloud features. For growing companies that need flexibility, I often recommend it as one of the best SEO tools to recommend for a mid-size business, with its balance of audit depth, reporting, and competitor tracking.
It gives me the flexibility to run SEO tasks offline while giving me access to cloud storage and reporting when needed.
I can create custom reports, segment data by keywords or locations, and adjust the tracking frequency. One feature I love is SEO SpyGlass, which gives me an overview of my competitors’ backlink profiles. It’s like having a magnifying glass on their link-building strategy, helping my team identify opportunities to acquire similar high-quality backlinks.
Another standout is the website auditor, which performs an elaborate site audit, highlighting everything from crawl errors to missing meta tags and slow-loading pages. It makes fixing issues incredibly simple, with clear, actionable advice on how to resolve each problem.
However, its platform complexity can be a hurdle. With so many features to navigate, it’s not as beginner-friendly as some cloud-based alternatives.
According to G2 user patterns, some newcomers often face a steeper learning curve before fully unlocking its potential.
“It’s very cost-effective. I can run unlimited queries and projects for one low fixed price, especially if you take advantage of their annual sales. Other SEO software gets expensive fast with more projects and search terms added. Also, I know the data collected is the most recent and not coming from a collective database that might be weeks or months old. Yes, running and getting the reports takes a little longer, but it’s not that bad with a high-speed internet connection and proxy rotation. And it works great on my Macbook Air! Thank you for having a Mac version.”
– SEO PowerSuite Review, Chris S.
“You can’t save projects without purchasing the software, so you must start over every time, which is more than annoying. Every tool requires manual login to services like Analytics & Adwords. Tools take a long time to evaluate, preventing you from doing anything else with that particular tool. The rank check seems especially slow. Maybe that’s by design, as you can get blocked if you do too many search requests quickly.”
– SEO PowerSuite Review, Randy D.
Are you fully equipped to optimize your website’s visibility? When conducting your audit, avoid these common technical SEO mistakes.
Serpstat was one of the tools I was utterly unfamiliar with. But let me tell you, I am a fan. One of the things that worked well for me is the batch analysis feature. If you’re trying to stay within budget while still running powerful audits, Serpstat is often mentioned by users asking, “Where can I find the best affordable SEO tools?”
I can upload a list of URLs, and Serpstat will generate a comprehensive SEO report for each in minutes. This lets me quickly compare multiple sites for keyword rankings, backlinks, and overall performance.
Serpstat is also remarkable for site comparison in one clean interface. This comparison includes SEO metrics and traffic estimates, helping me identify areas where my content is underperforming.
Another feature that I enjoyed using is the missing keyword tool. It identifies keyword opportunities that my competitors are ranking for, but I may have missed. This option makes it easy for me to find new possibilities to alter my content strategy by targeting relevant keywords and content gaps.
That said, the free version comes with limitations. Features like batch analysis and backlink tracking are heavily restricted unless you upgrade, which has also been pointed out by data-heavy G2 customers.
I also found that SERPstat’s interface isn’t as polished as other SEO tools, and navigating large datasets can feel a bit clunky. G2 feedback has listed similar concerns, particularly around UI responsiveness during more complex queries.
“What I like most about this tool, besides its good price, is undoubtedly the ability to correctly address all the necessary SEO-related issues with a friendly and fast interface. Excellent relationship between quality and price, as well as an opportunity for small fish to have real opportunities in the SERPs. Significant savings month after month as I get lost from much more expensive tools that do the same.
The multiple types of export options available, which directly include a Google Drive and PDF, plus updates and community blog training, are an excellent source of learning.
– Serpstat Review, Pedro Luis C.
“If you’re new to the world of SEO software, setting up Serpstat might feel a bit overwhelming at first. However, don’t let that deter you. Once you dive in and get a feel for its robust tools and capabilities, you’ll be amazed. The only minor issue is the sheer abundance of tools available, which might take some time to fully explore.”
– Serpstat Review, Olena S.
For me, Similarweb was quite insightful in understanding webpage traffic and audience behavior. It focuses heavily on competitive traffic analysis, making it invaluable for benchmarking my page performance.
The traffic source analysis was one of the top features that worked for me. It breaks down where my visitors are coming from—organic search, social media, and direct or referral traffic. This level of granularity helps me identify which channels are working best and which ones have the potential to ramp up.
The audience insights feature is also beneficial. It provides data on visitor demographics, interests, and other frequently visited sites. This information isn’t just useful for SEO, it’s a goldmine for refining content strategy and targeting the right audience with tailored campaigns.
That said, I think it would benefit from more advanced filtering capabilities. At times, I found it challenging to narrow down results based on specific criteria.
As mentioned in G2 review data, with several reviewers noting that greater precision in filters would make the platform far more actionable, I feel that more detailed functionality would have definitely helped, especially for niche research or segmented audience analysis.
“I use Similarweb to benchmark our closest competitors every month. It is the best way to assess marketing performances not only on top of internal data but also learn about competitors’ best practices (e.g., referrals list, top search keywords, and sources of traffic). My team (especially Product Managers) is also leveraging the tool to get insights on customer behavior and spot axes of improvements. To sum up, this user-friendly tool is a must-have, providing a lot of valuable information and data on your own website and your competitors.”
– Similarweb Review, Thibault D.
“While it’s not a matter of disliking SimilarWeb, one challenge I’ve encountered is the abundance of features. With so many features, it can be overwhelming to determine which specific feature will best address a particular question or analysis. For example, when investigating a drop in our recent organic traffic, I was unsure which feature would provide the most relevant insights. Clarity on feature selection would greatly enhance the platform’s usability and help users like me navigate the information available.”
– Similarweb Review, Jessica H.
In my experience, Seobility was accessible and straightforward for tackling core SEO tasks. The tool focuses on improving website performance, making it a fantastic choice for those who want to balance usability and functionality.
The feature that immediately stood out for me is the TF*IDF analysis tool. It evaluated the relevance of keywords in my content compared to top-ranking pages on SERP. I liked how it went beyond basic keyword optimization, helping me refine my content to match search intent without overstuffing keywords. It’s convenient when I’m optimizing long-form content or targeting competitive queries.
The page monitoring feature was especially useful. It automatically flagged issues like broken links or missing meta tags, helping me stay ahead of technical errors.
While the backlink tool isn’t as detailed as something like Ahrefs, it still provides a reliable snapshot for basic analysis.
That said, the free version, though generous with its site audit, has restricted access to other core tools. For users like me who need frequent monitoring and deeper functionality, upgrading became essential. Based on G2 user feedback, this is a common turning point for power users who outgrow the free tier fairly quickly.
“As a small business owner relying on e-commerce sales, I have tried several SEO analysis sites. I find myself coming back to Seobility time and time again. Their analysis results are swift and comprehensive and offer clear suggestions for improvements.”
– Seobility Review, Stian L.
“There are a few times when I reach my personal limits in implementing recommendations. It would be great to be given more detailed information on how to achieve the recommended goals. But maybe that’s asking too much of an analysis tool.”
– Seobility Review, Oliver P.
Check out our latest small business SEO guide to strategically improve your local SEO rankings.
For me, SEOptimer was the tool that offered simplicity and speed simultaneously, making it ideal for anyone new to SEO. Instead of trying to do everything, SEOptimer excels at delivering quick website audits with practical steps, making it perfect for those who want results without a steep learning curve.
One of SEOptimer’s features I loved testing is the white-label reporting, which generates branded reports for technical audits, SEO scores, and improvement suggestions. This was especially helpful in sharing my findings without spending hours on customization.
Another area where SEOptimer shines is the multi-language support, offering audits in over 20 languages. This rare feature makes it a strong option for businesses targeting international audiences.
SEOptimer is a straightforward tool that’s great for quick website audits and beginner-friendly SEO insights. It’s easy to use and helps users get a basic grasp of site performance.
That said, I’d mainly recommend it for smaller websites or users just getting started. For more advanced users or anyone managing multiple domains, the feature set may feel restrictive.
Insights from G2 reviewers reflect this, noting that while SEOptimer is efficient for light use, it lacks the scalability and depth expected in more robust SEO platforms.
“What I like best about SEOptimer is its ability to provide clear, actionable recommendations after a detailed SEO audit. The user-friendly reports make it easy to identify and address critical SEO issues, even for those without deep technical knowledge. The white-label reporting feature also stands out, allowing for professional presentation to clients.”
– SEOptimer Review, Marius A.
“The only downside to SEOptimizer for me is the time that it takes to obtain results – it also has a tendency to crash if overused or used continuously during the day.”
– SEOptimer Review, Lavanya N.
Using AccuRanker has been incredibly helpful for me in managing rank tracking. I was impressed by its emphasis on keyword performance monitoring. AccuRanker made it easy for me to track rankings and spot traffic changes quickly, which is essential for refining my refresh strategies and staying competitive on SERP. The most useful part of AccuRanker is its speed, accuracy, and real-time updates.
It also follows the share of voice (SoV) metric, a great way to measure how much search visibility I’m capturing across keywords. The SoV view helps me prioritize efforts beyond individual keyword rankings, especially when managing more extensive projects.
The SERP analysis tool is also handy. It doesn’t just show rankings; it gives me a breakdown of all the SERP features for broad and long-tail keywords, such as featured snippets, schema, or “people also ask” queries. This has helped me tailor my content to win SERP features and optimize for other search opportunities.
That said, its focus is fairly narrow. Since it primarily centers around rank tracking, it doesn’t function as a comprehensive, standalone SEO solution. G2 user feedback frequently highlights this limitation, especially among users looking for a broader feature set that includes backlink analysis or site audits.
Additionally, the cost of upgrading can be a hurdle. For smaller businesses or individual users, G2 customer reviews suggest the pricing may feel steep compared to similarly positioned SEO tools that offer more for the same investment.a
I still need other SEO tools to cover functions like audit and competitive research, but AccuRanker does everything it’s supposed to do for rank tracking.
“AccuRanker is easy to use, which is important to me because the learning curve is shallow, so it’s easy to master. It helped me to get started quickly. I didn’t encounter any problems when I set up my account. I can easily navigate through their website and do things on my own. Even setting up the integrations was a breeze. I discovered more keyword ideas I could track by integrating Google Analytics and Google Search Console.
The accuracy of Google rank tracking is top-notch, and you can refresh the data every 24 hours. I can also monitor multiple sites in one dashboard, which is very convenient. I tried to contact their support team and got a prompt, thorough response. Overall, I’m very happy with this app and won’t look elsewhere for tracking keywords. Highly recommended.”
– Accuranker Review, Abraham C.
“The navigation in the system can sometimes be a little bit confusing. They recently updated their UI, but I liked the old one better. I’m not saying the new one is bad; I was just accustomed to the old user interface.”
– Accuranker Review, Jesper N.
Semrush consistently ranks as the top-rated SEO tool for driving traffic, due to its robust research, competitor analysis, and site audit features. Its free version offers valuable insights for small businesses and marketers looking to scale organically in 2025.
Surfer SEO stands out in 2025 for content analysis, offering real-time data-driven recommendations to optimize on-page elements and keyword usage. Its free tools help marketers align content with top-performing pages and improve SERP visibility effortlessly.
Surfer SEO continues to stand out for content optimization in 2025. It analyzes top-ranking pages in real time and offers actionable recommendations to improve keyword usage, headings, and content structure. This makes it a go-to SEO app for content analysis across industries.
Semrush is consistently rated as one of the best SEO software platforms for increasing organic traffic. Its combination of keyword tracking, backlink audits, competitive research, and technical site audits gives marketers a comprehensive toolkit for growing website traffic over time.
When it comes to online business, tools like Moz, Ubersuggest, and Google Console are the ideal SEO platforms to track your organic growth and build more visibility in 2025. They contain all the essential features like keyword tracking, technical audits, and performance insights, all with budget-friendly or free plans.
Serpstat remains one of the top affordable SEO tools for 2025. It provides keyword research, backlink audits, rank tracking, and batch domain analysis at budget-friendly prices, making it especially valuable for startups, freelancers, and small teams looking to scale SEO efficiently.
Moz Pro is a top-rated SEO service for optimizing web content in 2025. It offers robust on-page optimization tools, link-building features, and keyword tracking. At $39/month, it strikes a great balance between usability and power, making it ideal for content-driven SEO strategies.
SE Ranking is a highly rated choice for local business marketing in 2025. It offers features like localized rank tracking, backlink monitoring, and competitor analysis. Starting at $52/month, it’s a user-friendly platform that helps local businesses climb the SERPs in specific regions.
Semrush remains the top choice among SEO professionals in 2025 for keyword research, offering unmatched depth in search volume data, keyword variations, and competitive gaps. Its Keyword Magic Tool is especially popular for building high-impact content strategies.
Ahrefs is a top-performing SEO platform for e-commerce in 2025, known for its robust backlink analysis, content gap tools, and keyword tracking across product pages. Its features help online stores improve visibility, drive qualified traffic, and compete in saturated markets.
After testing these tools, I can see that free SEO tools can still improve website performance and visibility.
Each tool on my list offers something unique. While some features are limited in the free versions, they’re enough to tackle essential SEO tasks like rank tracking, backlinks analysis, keyword research, and content optimization.
Whether you’re just starting or looking to complement your existing toolkit, these options prove that you don’t need a massive budget to make meaningful progress in SEO.
For me, the best approach is finding the right combination of tools that align with my goals. Experiment, explore, and see which ones best fit your workflow. SEO is a marathon, not a sprint—these tools can help you stay ahead.
Planning SEO strategy? Check out the latest SEO statistics to stay competitive in 2025 and beyond.
Washija Kazim is a Sr. Content Marketing Specialist at G2 focused on creating actionable SaaS content for IT management and infrastructure needs. With a professional degree in business administration, she specializes in subjects like business logic, impact analysis, data lifecycle management, and cryptocurrency. In her spare time, she can be found buried nose-deep in a book, lost in her favorite cinematic world, or planning her next trip to the mountains.
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As someone who’s been in the SEO game for a while, I have used Semrush for keyword research…
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Ahrefs starts at $108 a month, which adds up to about $1,200 a year for a plan designed for…
Marketing
If you’re publishing content online, a detailed understanding of how to perform keyword…
seo
As someone who’s been in the SEO game for a while, I have used Semrush for keyword research…
Marketing
Ahrefs starts at $108 a month, which adds up to about $1,200 a year for a plan designed for…
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An Nvidia exec explains how CMOs are using AI to get the most out of their ad budgets – Business Insider
/in website SEO, Website Traffic/by Team ZYTHow can AI help supercharge advertising?
That’s one of the major questions on the mind of Jamie Allan, a director at chip giant Nvidia who works on partnerships in the adtech and digital marketing industries.
In an interview with Business Insider, Allan outlined how some marketers are tapping combinations of AI tools to use the vast amounts of data they have inside their businesses to improve the performance of campaigns and better measure the results.
“You start realizing this flywheel within advertising, marketing, and agency land,” Allan said.
Nvidia has been increasingly working with the ad industry, bringing together teams of solution architects to help marketers and their agencies build AI tools and tap into the latest technologies.
Allan spoke about how major brands like Delta Air Lines and Mars are embracing the latest AI technologies to unlock more value from their marketing, including using digital twins and tapping into spiking neural networks.
Delta has been working with an AI platform called Alembic. It uses a proprietary technology called a spiking neural network, which works similarly to how neurons fire in the brain. Alembic says its tech filters through big data sets and “pulses” only the important information so that it doesn’t waste energy on irrelevant pieces.
“They’re looking to find the connections between advertising data and sales information, which is like the Holy Grail for lots of CMOs,” Allan said.
Delta used Alembic’s tech to understand how its sponsorship of the 2024 Paris Olympics was driving ticket sales for its flights. Alembic pulled in data from sources like TV ads, social media mentions, and harder-to-measure marketing, such as when the Delta logo was visible when athletes received their medals.
Speaking onstage at Nvidia’s annual GTC conference, Alicia Tillman, Delta’s chief marketing officer, said the technology helped her to attribute $30 million in cash sales to its Olympics activity.
Tillman said that while a large proportion of marketing budgets are devoted to brand building, this area of marketing has the least sophisticated measurement compared to lead generation or direct-response ads. The new AI tools have helped Dell communicate not just how many impressions the activity reached but that those people made a purchase as a result.
Marketers have been using AI to create “digital twins,” virtual replicas of customers that can be useful in predicting how consumers might behave.
A brand creating a new loyalty app might create a digital twin that has the attributes of its ideal customer — a 26-year-old male with an iPhone who earns $100,00 a year — to check whether there are any kinks in the design, for example.
Allan said digital twins are becoming more sophisticated. For example, a marketer might produce an Instagram ad using a 3D replica of a product, which is easy to digitally insert into an image with all the correct dimensions.
These replicas can also now contain all their manufacturing information and real-life physics, such as weight. That means they can simulate, for example, how many soda cans fit on a supermarket shelf or a pallet in a warehouse.
“It connects the digital thread in large manufacturing and retail and CPG and automotive in a way that has traditionally been broken,” Allan said.
Unilever, for instance, has been using Nvidia’s Omniverse development platform to use 3D digital twins within its product shoots. The consumer goods giant said the tech has made producing product imagery twice as fast and 50% cheaper.
Allan said this sort of process can break down silos between different functions within a business.
“AI has now created this common language between the CIO, the CEE, CFO, and CMO under which their proprietary data and information sits, but they can now all have a conversation about how they can interact with each other’s departments,” Allan said.
Allan said Mars Wrigley is an example of a company using this approach with its “One Demand” data and analytics team and a tool called “Brahma,” which helps connect all the different data sets within the business and develop new product concepts.
More commonly, many marketing departments and their agencies are now using generative AI to quickly spin up hundreds of different iterations of ads in a fraction of the time it would take for a human to produce them.
Last year, fashion retailer Forever 21 used Monks.Flow, AI tech from its digital ad agency Monks, and Meta’s AI-powered ad targeting platform Advantage+, to produce AI-generated ads targeted to specific audiences and big cultural moments.
The companies said the campaign, which would have previously taken weeks, was created in less than a day and delivered a 66% higher return on investment than previous comparable activity.
“That’s what we’re starting to see a lot more of,” Allan said. “It’s not just the shiny ‘we’re using generative AI,’ it’s that ‘we’ve found 10s of percent of improvement.'”
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The 6 Most Powerful AI Marketing Trends That Will Transform Your Business In 2025 – Forbes
/in website SEO, Website Traffic/by Team ZYTByBernard Marr
ByBernard Marr,
Contributor.
As artificial intelligence revolutionizes the marketing landscape, businesses must adapt or risk … More being left behind.
The quiet hum of AI servers is rapidly drowning out the traditional drumbeat of marketing departments worldwide. As we venture deeper into 2025, this technological revolution isn't just changing how we market – it's fundamentally transforming what marketing means.
Over the last decades of analyzing digital trends, I've never seen such a profound shift in how businesses connect with their customers. While AI and automation are undoubtedly the stars of this show, other fascinating developments are emerging from the wings, from the evolution of influencer culture to a growing emphasis on digital privacy. Let's explore the most significant trends that will shape marketing's future in the coming year.
The buzz around generative AI isn't just hype – it's the harbinger of a fundamental shift in content creation. But here's the interesting part: while many marketers are still stuck in the basic ChatGPT-generated blog post phase (a strategy that's increasingly showing its limitations), the real innovators are pushing boundaries we didn't even know existed. They're creating content that adapts in real-time, responding to context and audience sentiment in ways that make traditional personalization look primitive.
What's particularly exciting is how forward-thinking content creators are integrating AI into their creative process itself. They're not just using AI to generate content – they're showing their audiences how to use it in novel ways, creating engaging meta-content that builds authority and drives engagement. In 2025, we'll see the emergence of truly dynamic content that transforms based on viewer behavior, time of day, or even global events, taking the concept of marketing "micro-moments" to an entirely new level.
While AI's role in tactical marketing operations is well established, 2025 will mark its emergence as a crucial strategic partner. We're moving beyond basic data analytics and recommendation systems into an era where AI actively participates in high-level planning and decision-making. Imagine AI systems that can predict future market trends with unprecedented accuracy, simulate entire campaign outcomes before launch, and optimize resource allocation in real time.
This strategic evolution of AI is particularly exciting because it's happening first in marketing departments. As we push into 2025, marketing teams are becoming the proving ground for AI's ability to contribute to strategic business decisions, setting patterns that other business functions will likely follow.
The integration of generative AI into search engines isn't just an upgrade – it's a complete reimagining of how people find information online. With both Google and Bing now embedding AI-generated responses directly into search results, marketers are facing a fundamental shift in how they approach visibility. The traditional SEO playbook isn't just being updated – it's being completely rewritten.
But here's what makes this trend particularly fascinating: as AI chatbots increasingly become the go-to tool for information seeking, we're seeing a shift in user behavior that could rival the move from desktop to mobile. Marketing teams are now grappling with the challenge of not just ranking in traditional search results but also ensuring their brand messages are effectively captured and conveyed through AI-generated responses. This isn't just about keywords anymore – it's about understanding and influencing the AI systems that are becoming the new gatekeepers of information.
If content is king, video continues to be its crown jewel. The appetite for quick, engaging, "snackable" video content shows no signs of slowing down, particularly among Gen-Z consumers. What's changing is the sophistication of video creation and distribution. AI-driven video production tools are making it possible to create personalized, targeted video content at scale, while new formats like shoppable video and live streaming are opening up exciting new possibilities for brand engagement.
User-generated content remains a powerful force, but the tools and platforms for creating and sharing it are becoming increasingly sophisticated. In 2025, the ability to create, optimize, and distribute video content will become less about technical capability and more about strategic application.
Virtual influencers have been around for a while, but 2025 is the year they get smart – really smart. We're moving beyond static digital avatars to AI-powered personalities that can engage in meaningful, real-time interactions with audiences. This isn't just about posting pretty pictures anymore – it's about creating authentic connections through intelligent conversation.
The implications for brands are enormous. Imagine having an influencer who perfectly embodies your brand values, is available 24/7, and can engage with thousands of followers simultaneously in personalized conversations.
The marketing world has long grappled with the balance between personalization and privacy. As we move into 2025, this balance is becoming more crucial – and more complex – than ever. Smart marketers are adopting what I call "privacy-first personalization," an approach that delivers highly relevant experiences while maintaining transparent and ethical data practices.
This isn't just about compliance with growing regulations – it's about building trust in an era where consumers are increasingly aware of and concerned about their digital footprint. The marketers who succeed in 2025 will be those who can deliver personalized experiences while demonstrating a genuine commitment to protecting consumer privacy.
Looking ahead, it's clear that success in 2025's marketing landscape won't just be about adopting new technologies – it will be about using them thoughtfully and strategically to create genuine value. The most successful marketers won't be those who chase every new trend but those who understand how to integrate these innovations into a coherent strategy that puts the customer first.
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Google Beam: Our AI-first 3D video communication platform – Google Blog
/in website SEO, Website Traffic/by Team ZYTMay 20, 2025
Formerly known as Project Starline, Google Beam is a new platform designed to create more meaningful connections.
A few years ago, we introduced Project Starline, a research project with the ambitious goal of redefining video communication. Project Starline enabled remote conversations that felt remarkably like being in the same room, all without the need for specialized glasses or headsets.
Today, we’re announcing that Project Starline is evolving into a new 3D video communication platform: Google Beam.
The Google Beam platform will use AI to enable a new generation of devices that help people make meaningful connections, no matter where they are.
Our state-of-the-art AI volumetric video model is what makes these calls appear fully 3D from any perspective. It transforms standard 2D video streams into realistic 3D experiences, allowing you to connect in a more natural and intuitive way.
Google Beam is built on the power and scale of Google Cloud, combined with our expertise in AI. This allows Google Beam to deliver enterprise-grade reliability, compatibility with your existing workflow and true-to-life 3D video communication.
The combination of our AI video model and our light field display creates a profound sense of dimensionality and depth. This is what allows you to make eye contact, read subtle cues and build understanding and trust as if you were face-to-face.
Be there from anywhere with Google Beam.
Be there from anywhere with Google Beam.
Be there from anywhere with Google Beam.
As part of our mission to help people communicate no matter where they are, we’re also exploring speech translation with Google Beam. This feature, coming today to Google Meet 1 , lets you have authentic, near real-time translated conversations while maintaining voice, tone and expressions.
Sequences shortened. Results for illustrative purposes.
These nuanced, translated conversations feel like they’re happening between people who are physically present, so they can communicate seamlessly despite the distance and language barriers. It’s the first step in a broader vision to perfectly see and understand anyone around the world.
We’re working with industry leading partners like Zoom and HP to bring Google Beam to enterprises. In just a few weeks, you’ll see the first Google Beam devices from HP at InfoComm and we’ll bring them to select customers starting later this year.
We’re also working with key channel partners such as Diversified and AVI-SPL to bring Google Beam to businesses and organizations worldwide.
The response to Google Beam has been inspiring, and a range of companies are ready to bring it to their teams, including top global organizations like Deloitte, Salesforce, Citadel, NEC, Hackensack Meridian Health, Duolingo and Recruit.
Learn more at beam.google.
Your information will be used in accordance with Google’s privacy policy.
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Speech translation in Google Meet will initially be available in English and Spanish, with more languages coming in the next few weeks.
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What is digital PR for SEO? – Search Engine Land
/in website SEO, Website Traffic/by Team ZYTWhat is digital PR for SEO? Search Engine Land
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Want to improve rankings and traffic? Stop blindly following SEO tool recommendations – Search Engine Land
/in website SEO, Website Traffic/by Team ZYTWant to improve rankings and traffic? Stop blindly following SEO tool recommendations Search Engine Land
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10 Best Free SEO Tools I Reviewed (and Loved) Testing in 2025 – Learn Hub | G2
/in website SEO, Website Traffic/by Team ZYTLearn about our contributor guidelines, process, and timeline.
by Washija Kazim / June 13, 2025
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June 13, 2025
As a content marketer, I’ve spent countless hours with SEO software to drive meaningful traffic, improve rankings, and create content that resonates.
I have tried everything from premium software suites to free SEO tools, which often get a bad reputation. To be fair, not all of them are created equal. Some are frustratingly limited, while others don’t deliver on their promises.
But when I found the right set of free SEO software, it made a world of difference. My keyword research felt more insightful, audits took less time, and even daunting technical issues became manageable.
Over the last few weeks, I’ve tested 30+ SEO tools and spent countless hours analyzing their features, understanding their limitations, and reading what G2 reviewers say about them. And throughout that testing, I kept coming back to one question: what’s the leading SEO app to improve my site’s search ranking? I wanted to know which tools could actually move the needle and drive better visibility.
I’ve narrowed it down to the ten best free SEO tools that truly deliver — and that I’d recommend to anyone looking to improve their search performance.
These best free SEO tools are top-rated in their category, according to G2 Grid Reports. I’ve also added their monthly pricing to make comparisons easier for you.
As SEO tools become more prominent and marketers aim to optimize operations, the estimated market value of the global SEO software market was $68.34 million in 2023 and is projected to grow at a CAGR of 12.9% from 2024 to 2030, as per a finding by Grand View Research.
Premium SEO tools often get the spotlight, but my analysis found that some of the best findings can come from free options.
Whether it’s uncovering high-impact keywords, analyzing backlinks, or spotting opportunities hidden in competitor strategies, these free tools have a lot to offer. They’ve helped me fine-tune strategies and even validate ideas when resources were limited.
I’ll walk you through some of the best free search engine optimization tools I’ve used and seen deliver results, whether you’re building a content strategy from scratch or refining existing processes.
I spent several weeks hands-on testing, exploring different features, and evaluating these tools. While familiar with some, I revisited them with a fresh perspective.
My main goal was to understand the specific areas each tool excels at, how intuitive the user experience is, and whether the free version offers enough value for users to benefit without upgrading. This was especially important for small businesses, since many are simply searching for the best SEO tools for small online business that won’t break the bank.
I also used AI to analyze user reviews on G2 to understand how others were using the tools and what challenges they ran into. This gave me a well-rounded view of their strengths and limitations.
In cases where I couldn’t personally test a tool due to limited access, I consulted a professional with hands-on experience and validated their insights using verified G2 reviews. The screenshots featured in this article may be a mix of those captured during testing and ones obtained from the vendor’s G2 page.
Additionally, I compared their features side-by-side using G2’s grid reports, which helped me evaluate how they measure up against one another regarding functionality and user satisfaction.
Whether you are an early adopter or a trusted industry name, having a centralized platform to track website visitors, page clicks, and organic backlinks paints a picture of how your audience interacts with you.
Based on the vitality of industries looking to build a marketing backbone, G2’s data revealed that SEO tools are one of the top traffic-generating marketing categories on G2. In fact, many companies are actively searching for the most popular SEO services for optimizing web content as they scale their content marketing and organic growth efforts.
This only goes to show one thing: your competitors are figuring out where to invest dollars and build ROI.
When you think of an SEO tool, the first thing that comes to mind is keyword suggestions. But from my experience, the best SEO tools do much more than just help you find keywords. They give you an understanding of optimizing your content, analyzing your competitors, tracking your rankings, and even keeping an eye on your site’s overall health—and they do it for free, mostly.
Here are the top factors that I recommend evaluating your options against:
Out of the 30+ SEO tools I’ve tested, these 10 stood out for their strong core functions, user-friendly interfaces, and actionable takeaways. I used each tool extensively in my day-to-day SEO work, comparing their performance across different tasks.
The list below contains genuine user reviews from the best free SEO software category page. It’s important to note that in the context of this list, vendors offering a free trial are also considered free.
To be included in this category, a solution must:
* This data was pulled from G2 in December 2024. Some reviews may have been edited for clarity.
Having used Ahrefs for years, it has become my chosen tool for all things SEO. It’s also one of the top SEO tools used by professionals for keyword research, thanks to its huge keyword database, accurate volume metrics, and detailed SERP analysis.
Being the category leader for G2’s seo tools grid, Ahrefs has changed how I approach website optimization and SEO content strategy. Whenever I need to analyze how my site is doing or explore new keyword opportunities, Ahrefs is the first tool I open.
Ahrefs Webmaster Tools offers an impressive suite of SEO solutions. The site analysis feature is excellent—it’s like having a little assistant that helps me determine which pages are doing well and which ones need help. The results are super clear, so I can jump in and start improving without getting lost in complicated reports.
Another thing I love about Ahrefs is the free keyword research tool and the overview of my competitor data. Even with the free version, it gives me enough information to make smart choices about what to write next, which is a huge help when planning new blog posts or content refreshes.
Ahrefs delivers exceptional value when it comes to site audits and backlink analysis, even with its free version. It’s a go-to tool for quick insights and technical checks.
However, the free tier comes with limitations. Exporting data and accessing a wider range of reports requires upgrading to a paid plan. Based on G2 user feedback, this is a common trade-off noted by users who rely on large-scale reporting or more comprehensive SEO workflows.
“The best thing about Ahrefs is its search engine capability and the accuracy of the data it gives on Google search. The way it provides us with the ranking, keywords, competitor’s website performance, backlink profile, advertising analysis, and so on is commendable. We’ve been using this tool for over 5 years and couldn’t be happier than ever. Ahrefs has made our digital marketing efforts a lot easier than ever. It requires a little bit of initial setup and implementation.”
– Ahrefs Review, Nayan P.
“I literally dislike the “content explorer” feature, which is bad at providing the desired results. Most of the time, it shows irrelevant things rather than providing quality outcomes/topics for generating content/blog.”
– Ahrefs Review, Yasir S.
Is Ahrefs worth paying for? Check out this guide packed with my team’s expertise to help you decide.
When using Semrush, I quickly realized why it’s considered the go-to platform for SEO professionals. Especially for e-commerce brands, Semrush often stands out as the best SEO platform for boosting e-commerce sites, offering keyword gap analysis, competitor tracking, and product page optimization data.
Even with free access, Semrush offers great recommendations for keyword research, competitive analysis, and site audits.
I was impressed by the free features, like the ability to analyze domain performance and get a snapshot of organic traffic, keyword rankings, and backlinks. I use this feature to analyze a competitor’s organic keywords and traffic estimates. The keyword magic tool also stood out to me. It made keyword research a breeze by suggesting related keywords and questions.
However, I often found myself wishing for more detailed takeaways across specific metrics. The free version, while helpful for light usage, doesn’t quite deliver the depth needed for comprehensive reporting.
G2 customer reviews frequently point out this gap, especially among users aiming to produce in-depth SEO audits without immediately upgrading to a paid plan from a free trial version.
“It’s a powerhouse tool that simplifies SEO, content marketing, and competitor analysis in one platform. The keyword research tool is great, offering insights into search volume, keyword difficulty, and related terms, which makes it easier to craft highly targeted campaigns. The Site Audit tool is another standout—it provides actionable recommendations to improve website health and boost search rankings.
Finally, the detailed reporting capabilities are valuable for presenting data to teams or clients. Whether managing multiple websites or refining one, Semrush gives you the data and insights to stay ahead in the digital space. It’s an essential tool for anyone serious about online marketing.”
– Semrush Review, Shannon E.
“I dislike how many features there are. It’s a great tool but can also seem overwhelming when first starting. Since then, I’ve learned about all the different features I can access and how to maximize my subscription to the fullest. It can maybe just be jarring at first.”
– Semrush Review, Aubree H.
Looking for tools similar to Semrush? Check out the best semrush alternatives for content and SEO workflows.
SE Ranking was intuitive and easy to navigate. I did not need to dig through endless menus to find what I wanted. I started with their free 14-day trial and explored the rank tracking and website audit features.
I found the ranking tracker useful for monitoring local and global positions, allowing me to keep tabs across different search engines. The backlink checker was another highlight, letting me see who links to my site and where I stand in front of my competitors.
The keyword research tool was surprisingly detailed, even on the free plan. You can track keyword positions and get a glimpse of competitors’ keywords, which is excellent for building strategies. I liked how it updated data regularly to keep me informed, but I also felt it needed more customization.
SE Ranking brings solid value for tracking keyword performance and running quick SEO checks, making it a helpful tool for everyday marketers. It’s also highly rated among G2 users as the best-rated SEO software for local business marketing, thanks to its strong local rank tracking and regional search data.
That said, I found the site audit feature lacking in actionable depth. Instead of offering clear, step-by-step fixes, it leaned more toward surface-level suggestions. According to insights from G2 review data, many users share this sentiment, and wished for mor prescriptive recommendation in terms of keyword analysis or backlink analysis to guide their optimization efforts.
“I have compared SE Ranking side-by-side with other SEO tools such as Ahrefs, Semrush, and Moz. SE Ranking offers virtually all the tool modules of its competitors, plus additional features that others lack. One significant difference stands out: SE Ranking provides a much more cost-effective monthly subscription.
Many other tools rely on their long-standing reputations and assume their rising subscription fees will continue to be renewed. In contrast, SE Ranking consistently works hard to improve its product and offers it competitively. Overlooking this excellent software would be a mistake. I highly recommend starting an SE Ranking trial to experience this product’s effectiveness and polish.”
– SE Ranking Review, Jack V.
“The keywords are not always adapted to all regions; it would be very useful to update the database and improve these options. I think they are the most important source of the product, but the system for analysis and updating of data is often slow, especially if you work in large volumes, which must be fractioned to make the most of them. The reports, although they do their job, can be improved in future updates.”
– SE Ranking Review, Adami M.
New algorithm update? Stay ahead on SERP by using these six strategies for Google AI overviews.
I have been using Moz Pro intermittently for a couple of years. It offers a variety of SEO tools, such as link explorer, domain research, MozBar, etc., without any commitment to signing up or paying for premium plans.
I love using Moz Link Explorer to understand my backlink profile. It helps me find new link-building opportunities and compares my backlinks to my competitors. Another feature that I use a lot is the on-page optimization tool. It identifies key areas on my pages that I can tweak to boost my rankings by outlining specific and actionable steps.
Moz Pro provides reliable data, and the MozBar browser extension is genuinely useful for quick, on-the-go SEO checks.
However, the interface sometimes feels a bit dated. While it doesn’t hinder functionality, verified reviews on G2 mention that a more modern, responsive design could enhance the overall experience, especially when working across multiple tools.
“MozPro has a lot of features that are highly helpful if you want to improve the ranking of your website. The best feature that I find most helpful is the Monthly Report. One just has to set it up according to the preferences, and bingo, every month, you receive a customized report in your email. Not to mention, MOZ’s customer support and user-friendly interface are the driving forces behind its popularity.”
– Moz Pro Review, Sabeen N.
“I’d like to have more video training sessions available. As a visual learner, this would help the learning curve. I need reminders to check it more often – frequency of use matters.”
– Moz Pro Review, Kristi B.
What sets SEO PowerSuite apart for me is its unique combination of desktop app and cloud features. For growing companies that need flexibility, I often recommend it as one of the best SEO tools to recommend for a mid-size business, with its balance of audit depth, reporting, and competitor tracking.
It gives me the flexibility to run SEO tasks offline while giving me access to cloud storage and reporting when needed.
I can create custom reports, segment data by keywords or locations, and adjust the tracking frequency. One feature I love is SEO SpyGlass, which gives me an overview of my competitors’ backlink profiles. It’s like having a magnifying glass on their link-building strategy, helping my team identify opportunities to acquire similar high-quality backlinks.
Another standout is the website auditor, which performs an elaborate site audit, highlighting everything from crawl errors to missing meta tags and slow-loading pages. It makes fixing issues incredibly simple, with clear, actionable advice on how to resolve each problem.
However, its platform complexity can be a hurdle. With so many features to navigate, it’s not as beginner-friendly as some cloud-based alternatives.
According to G2 user patterns, some newcomers often face a steeper learning curve before fully unlocking its potential.
“It’s very cost-effective. I can run unlimited queries and projects for one low fixed price, especially if you take advantage of their annual sales. Other SEO software gets expensive fast with more projects and search terms added. Also, I know the data collected is the most recent and not coming from a collective database that might be weeks or months old. Yes, running and getting the reports takes a little longer, but it’s not that bad with a high-speed internet connection and proxy rotation. And it works great on my Macbook Air! Thank you for having a Mac version.”
– SEO PowerSuite Review, Chris S.
“You can’t save projects without purchasing the software, so you must start over every time, which is more than annoying. Every tool requires manual login to services like Analytics & Adwords. Tools take a long time to evaluate, preventing you from doing anything else with that particular tool. The rank check seems especially slow. Maybe that’s by design, as you can get blocked if you do too many search requests quickly.”
– SEO PowerSuite Review, Randy D.
Are you fully equipped to optimize your website’s visibility? When conducting your audit, avoid these common technical SEO mistakes.
Serpstat was one of the tools I was utterly unfamiliar with. But let me tell you, I am a fan. One of the things that worked well for me is the batch analysis feature. If you’re trying to stay within budget while still running powerful audits, Serpstat is often mentioned by users asking, “Where can I find the best affordable SEO tools?”
I can upload a list of URLs, and Serpstat will generate a comprehensive SEO report for each in minutes. This lets me quickly compare multiple sites for keyword rankings, backlinks, and overall performance.
Serpstat is also remarkable for site comparison in one clean interface. This comparison includes SEO metrics and traffic estimates, helping me identify areas where my content is underperforming.
Another feature that I enjoyed using is the missing keyword tool. It identifies keyword opportunities that my competitors are ranking for, but I may have missed. This option makes it easy for me to find new possibilities to alter my content strategy by targeting relevant keywords and content gaps.
That said, the free version comes with limitations. Features like batch analysis and backlink tracking are heavily restricted unless you upgrade, which has also been pointed out by data-heavy G2 customers.
I also found that SERPstat’s interface isn’t as polished as other SEO tools, and navigating large datasets can feel a bit clunky. G2 feedback has listed similar concerns, particularly around UI responsiveness during more complex queries.
“What I like most about this tool, besides its good price, is undoubtedly the ability to correctly address all the necessary SEO-related issues with a friendly and fast interface. Excellent relationship between quality and price, as well as an opportunity for small fish to have real opportunities in the SERPs. Significant savings month after month as I get lost from much more expensive tools that do the same.
The multiple types of export options available, which directly include a Google Drive and PDF, plus updates and community blog training, are an excellent source of learning.
– Serpstat Review, Pedro Luis C.
“If you’re new to the world of SEO software, setting up Serpstat might feel a bit overwhelming at first. However, don’t let that deter you. Once you dive in and get a feel for its robust tools and capabilities, you’ll be amazed. The only minor issue is the sheer abundance of tools available, which might take some time to fully explore.”
– Serpstat Review, Olena S.
For me, Similarweb was quite insightful in understanding webpage traffic and audience behavior. It focuses heavily on competitive traffic analysis, making it invaluable for benchmarking my page performance.
The traffic source analysis was one of the top features that worked for me. It breaks down where my visitors are coming from—organic search, social media, and direct or referral traffic. This level of granularity helps me identify which channels are working best and which ones have the potential to ramp up.
The audience insights feature is also beneficial. It provides data on visitor demographics, interests, and other frequently visited sites. This information isn’t just useful for SEO, it’s a goldmine for refining content strategy and targeting the right audience with tailored campaigns.
That said, I think it would benefit from more advanced filtering capabilities. At times, I found it challenging to narrow down results based on specific criteria.
As mentioned in G2 review data, with several reviewers noting that greater precision in filters would make the platform far more actionable, I feel that more detailed functionality would have definitely helped, especially for niche research or segmented audience analysis.
“I use Similarweb to benchmark our closest competitors every month. It is the best way to assess marketing performances not only on top of internal data but also learn about competitors’ best practices (e.g., referrals list, top search keywords, and sources of traffic). My team (especially Product Managers) is also leveraging the tool to get insights on customer behavior and spot axes of improvements. To sum up, this user-friendly tool is a must-have, providing a lot of valuable information and data on your own website and your competitors.”
– Similarweb Review, Thibault D.
“While it’s not a matter of disliking SimilarWeb, one challenge I’ve encountered is the abundance of features. With so many features, it can be overwhelming to determine which specific feature will best address a particular question or analysis. For example, when investigating a drop in our recent organic traffic, I was unsure which feature would provide the most relevant insights. Clarity on feature selection would greatly enhance the platform’s usability and help users like me navigate the information available.”
– Similarweb Review, Jessica H.
In my experience, Seobility was accessible and straightforward for tackling core SEO tasks. The tool focuses on improving website performance, making it a fantastic choice for those who want to balance usability and functionality.
The feature that immediately stood out for me is the TF*IDF analysis tool. It evaluated the relevance of keywords in my content compared to top-ranking pages on SERP. I liked how it went beyond basic keyword optimization, helping me refine my content to match search intent without overstuffing keywords. It’s convenient when I’m optimizing long-form content or targeting competitive queries.
The page monitoring feature was especially useful. It automatically flagged issues like broken links or missing meta tags, helping me stay ahead of technical errors.
While the backlink tool isn’t as detailed as something like Ahrefs, it still provides a reliable snapshot for basic analysis.
That said, the free version, though generous with its site audit, has restricted access to other core tools. For users like me who need frequent monitoring and deeper functionality, upgrading became essential. Based on G2 user feedback, this is a common turning point for power users who outgrow the free tier fairly quickly.
“As a small business owner relying on e-commerce sales, I have tried several SEO analysis sites. I find myself coming back to Seobility time and time again. Their analysis results are swift and comprehensive and offer clear suggestions for improvements.”
– Seobility Review, Stian L.
“There are a few times when I reach my personal limits in implementing recommendations. It would be great to be given more detailed information on how to achieve the recommended goals. But maybe that’s asking too much of an analysis tool.”
– Seobility Review, Oliver P.
Check out our latest small business SEO guide to strategically improve your local SEO rankings.
For me, SEOptimer was the tool that offered simplicity and speed simultaneously, making it ideal for anyone new to SEO. Instead of trying to do everything, SEOptimer excels at delivering quick website audits with practical steps, making it perfect for those who want results without a steep learning curve.
One of SEOptimer’s features I loved testing is the white-label reporting, which generates branded reports for technical audits, SEO scores, and improvement suggestions. This was especially helpful in sharing my findings without spending hours on customization.
Another area where SEOptimer shines is the multi-language support, offering audits in over 20 languages. This rare feature makes it a strong option for businesses targeting international audiences.
SEOptimer is a straightforward tool that’s great for quick website audits and beginner-friendly SEO insights. It’s easy to use and helps users get a basic grasp of site performance.
That said, I’d mainly recommend it for smaller websites or users just getting started. For more advanced users or anyone managing multiple domains, the feature set may feel restrictive.
Insights from G2 reviewers reflect this, noting that while SEOptimer is efficient for light use, it lacks the scalability and depth expected in more robust SEO platforms.
“What I like best about SEOptimer is its ability to provide clear, actionable recommendations after a detailed SEO audit. The user-friendly reports make it easy to identify and address critical SEO issues, even for those without deep technical knowledge. The white-label reporting feature also stands out, allowing for professional presentation to clients.”
– SEOptimer Review, Marius A.
“The only downside to SEOptimizer for me is the time that it takes to obtain results – it also has a tendency to crash if overused or used continuously during the day.”
– SEOptimer Review, Lavanya N.
Using AccuRanker has been incredibly helpful for me in managing rank tracking. I was impressed by its emphasis on keyword performance monitoring. AccuRanker made it easy for me to track rankings and spot traffic changes quickly, which is essential for refining my refresh strategies and staying competitive on SERP. The most useful part of AccuRanker is its speed, accuracy, and real-time updates.
It also follows the share of voice (SoV) metric, a great way to measure how much search visibility I’m capturing across keywords. The SoV view helps me prioritize efforts beyond individual keyword rankings, especially when managing more extensive projects.
The SERP analysis tool is also handy. It doesn’t just show rankings; it gives me a breakdown of all the SERP features for broad and long-tail keywords, such as featured snippets, schema, or “people also ask” queries. This has helped me tailor my content to win SERP features and optimize for other search opportunities.
That said, its focus is fairly narrow. Since it primarily centers around rank tracking, it doesn’t function as a comprehensive, standalone SEO solution. G2 user feedback frequently highlights this limitation, especially among users looking for a broader feature set that includes backlink analysis or site audits.
Additionally, the cost of upgrading can be a hurdle. For smaller businesses or individual users, G2 customer reviews suggest the pricing may feel steep compared to similarly positioned SEO tools that offer more for the same investment.a
I still need other SEO tools to cover functions like audit and competitive research, but AccuRanker does everything it’s supposed to do for rank tracking.
“AccuRanker is easy to use, which is important to me because the learning curve is shallow, so it’s easy to master. It helped me to get started quickly. I didn’t encounter any problems when I set up my account. I can easily navigate through their website and do things on my own. Even setting up the integrations was a breeze. I discovered more keyword ideas I could track by integrating Google Analytics and Google Search Console.
The accuracy of Google rank tracking is top-notch, and you can refresh the data every 24 hours. I can also monitor multiple sites in one dashboard, which is very convenient. I tried to contact their support team and got a prompt, thorough response. Overall, I’m very happy with this app and won’t look elsewhere for tracking keywords. Highly recommended.”
– Accuranker Review, Abraham C.
“The navigation in the system can sometimes be a little bit confusing. They recently updated their UI, but I liked the old one better. I’m not saying the new one is bad; I was just accustomed to the old user interface.”
– Accuranker Review, Jesper N.
Semrush consistently ranks as the top-rated SEO tool for driving traffic, due to its robust research, competitor analysis, and site audit features. Its free version offers valuable insights for small businesses and marketers looking to scale organically in 2025.
Surfer SEO stands out in 2025 for content analysis, offering real-time data-driven recommendations to optimize on-page elements and keyword usage. Its free tools help marketers align content with top-performing pages and improve SERP visibility effortlessly.
Surfer SEO continues to stand out for content optimization in 2025. It analyzes top-ranking pages in real time and offers actionable recommendations to improve keyword usage, headings, and content structure. This makes it a go-to SEO app for content analysis across industries.
Semrush is consistently rated as one of the best SEO software platforms for increasing organic traffic. Its combination of keyword tracking, backlink audits, competitive research, and technical site audits gives marketers a comprehensive toolkit for growing website traffic over time.
When it comes to online business, tools like Moz, Ubersuggest, and Google Console are the ideal SEO platforms to track your organic growth and build more visibility in 2025. They contain all the essential features like keyword tracking, technical audits, and performance insights, all with budget-friendly or free plans.
Serpstat remains one of the top affordable SEO tools for 2025. It provides keyword research, backlink audits, rank tracking, and batch domain analysis at budget-friendly prices, making it especially valuable for startups, freelancers, and small teams looking to scale SEO efficiently.
Moz Pro is a top-rated SEO service for optimizing web content in 2025. It offers robust on-page optimization tools, link-building features, and keyword tracking. At $39/month, it strikes a great balance between usability and power, making it ideal for content-driven SEO strategies.
SE Ranking is a highly rated choice for local business marketing in 2025. It offers features like localized rank tracking, backlink monitoring, and competitor analysis. Starting at $52/month, it’s a user-friendly platform that helps local businesses climb the SERPs in specific regions.
Semrush remains the top choice among SEO professionals in 2025 for keyword research, offering unmatched depth in search volume data, keyword variations, and competitive gaps. Its Keyword Magic Tool is especially popular for building high-impact content strategies.
Ahrefs is a top-performing SEO platform for e-commerce in 2025, known for its robust backlink analysis, content gap tools, and keyword tracking across product pages. Its features help online stores improve visibility, drive qualified traffic, and compete in saturated markets.
After testing these tools, I can see that free SEO tools can still improve website performance and visibility.
Each tool on my list offers something unique. While some features are limited in the free versions, they’re enough to tackle essential SEO tasks like rank tracking, backlinks analysis, keyword research, and content optimization.
Whether you’re just starting or looking to complement your existing toolkit, these options prove that you don’t need a massive budget to make meaningful progress in SEO.
For me, the best approach is finding the right combination of tools that align with my goals. Experiment, explore, and see which ones best fit your workflow. SEO is a marathon, not a sprint—these tools can help you stay ahead.
Planning SEO strategy? Check out the latest SEO statistics to stay competitive in 2025 and beyond.
Washija Kazim is a Sr. Content Marketing Specialist at G2 focused on creating actionable SaaS content for IT management and infrastructure needs. With a professional degree in business administration, she specializes in subjects like business logic, impact analysis, data lifecycle management, and cryptocurrency. In her spare time, she can be found buried nose-deep in a book, lost in her favorite cinematic world, or planning her next trip to the mountains.
seo
As someone who’s been in the SEO game for a while, I have used Semrush for keyword research…
Marketing
Ahrefs starts at $108 a month, which adds up to about $1,200 a year for a plan designed for…
Marketing
If you’re publishing content online, a detailed understanding of how to perform keyword…
seo
As someone who’s been in the SEO game for a while, I have used Semrush for keyword research…
Marketing
Ahrefs starts at $108 a month, which adds up to about $1,200 a year for a plan designed for…
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Generative Engine Optimization (GEO) Archives – Search Engine Land
/in website SEO, Website Traffic/by Team ZYTGenerative Engine Optimization (GEO) Archives Search Engine Land
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Is SEO Dead? How AI Is Changing Search – Law.com
/in website SEO, Website Traffic/by Team ZYTLaw.com Products & Resources
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The use and adoption of generative AI is rapidly evolving, and this shift is transforming how we think about search engine optimization (SEO). Traditional SEO techniques, which were once the solution to online success, are now facing challenges as artificial intelligence (AI) advances at a pace almost faster than we can keep up. The old days of depending on keyword stuffing and building back links to get noticed in search results are over. We’re now entering a new world where Large Language Models (LLMs) are not just tools but are leading the way we interact with data.
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Change isn’t coming — it’s already here. In nearly every corner of business, and particularly in the legal industry, the pace of innovation is accelerating. Marketing and public relations professionals in law firms or those targeting legal clients are standing at a critical crossroads: either resist the wave of change or ride it forward with purpose, agility and creativity.
The combined firm name will be McDermott Will & Schulte, with the merger closing by Aug. 1.
While replacing problematic words may seem minor compared with other law firm actions, it’s a high-stakes environment.
Startup legal tech companies like Darrow and Rain Intelligence are using artificial intelligence tools to scour the Internet to come up with new class actions.
The concept of “The Matrix” has existed for decades in professional services firms, though it represents a relatively new framework within the legal industry. This powerful approach to understanding organizational capabilities and client relationships offers law firms a strategic advantage in today’s competitive marketplace.
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Top dental marketing strategies for 2024 – Dental Economics
/in website SEO, Website Traffic/by Team ZYTTo ensure your dental practice thrives in today’s competitive market, it is essential to adopt the latest and most effective marketing strategies. By doing so, you can increase brand exposure, attract new patients, and achieve a glowing online reputation. To help you stay ahead of the curve in 2024, take a look at key dental marketing strategies for ranking well in search engines and establishing a strong patient base.
A custom website lets you tailor the design and functionality for your specific needs and identity. Ensure it is user-friendly, responsive, and optimized for search engines. Include features like online appointment booking, patient testimonials, treatment descriptions, and educational content. Unlike a website built on a template, a custom site enhances user experience, building credibility and trust.
Optimizing your website for search engines is a necessary part of your marketing strategy. Dedicate time to your on-page dental SEO by using keywords in your content and ensuring your website is mobile-friendly and easy to use. Enhance off-page SEO with quality backlinks and an active social media presence.
Plan and create content that addresses common dental concerns, treatments, and tips. This content can include blog posts, videos, infographics, and patient testimonials. Focus on demonstrating your expertise in your website content to rank higher in search results and establish yourself as an authority in the dental industry.
To increase your local visibility and appear in the Google Local Pack, claim and update your Google Business Profile with accurate information. Encouraging patients to leave reviews on Google can also help you rank in Google Maps, as this demonstrates your dedication to excellent care, building trust and attracting more patients.
Paid advertising, like PPC, can help you reach people actively searching for dental care. Tailor your ads to specific demographics, and make sure your landing pages are optimized by including CTAs, testimonials, and user-friendly forms. As you regularly review and adjust your PPC campaigns, you can ensure the best ROI.
Social media marketing for dentists often involves popular platforms like Facebook, Instagram, and TikTok to build your online reputation and engage with your patients. Share updates, educational content, and a behind-the-scenes look at your practice. Running targeted ads can help you reach a broader audience, and using visuals and CTAs can attract patients.
Use call tracking software to monitor the effectiveness of your marketing campaigns to help you understand what is driving calls and conversions. In addition, call recordings can be used to train your staff and improve patient interactions. Through this data, you can refine your marketing strategies and identify which platforms are generating calls.
Patient reviews build your practice’s online reputation and can bring in new patients. They act as social proof, showcasing your commitment to excellent care. Ask satisfied patients to leave reviews on Google, Yelp, and Facebook. A strong collection of reviews enhances credibility and boosts local SEO, making it easier for new patients to find your practice.
Creating a strong brand identity differentiates your dental practice from your competitors. Define your practice’s values and what makes you unique, and develop a consistent visual identity with a logo, color scheme, and typography that stays consistent across all platforms. A strong brand identity builds recognition and fosters loyalty.
Stay in touch with current and prospective patients by building an email list from your patients and website visitors. Offering incentives like treatment discounts can encourage sign-ups. As you regularly send newsletters with practice updates, dental tips, and special offers, your audience can stay informed and engaged with your team.
Implementing these top dental marketing strategies for 2024 can significantly enhance your practice’s online presence and attract new patients. By leveraging effective SEO, creating high-quality content, optimizing for Google Maps, utilizing PPC, engaging on social media, implementing call tracking, and embracing email marketing, you can stay ahead of the competition and achieve lasting success.
Editor’s note: This article originally appeared in DE Weekend, the newsletter that will elevate your Sunday mornings with practical and innovative practice management and clinical content from experts across the field. Subscribe here.
Keith C. Humes, founder of Rosemont Media, is a 25-year veteran in dental search marketing. Keith lectures at national medical and dental meetings hosted by the American Society for Aesthetic Plastic Surgery; the American Society of Plastic Surgeons; the Dallas Rhinoplasty Symposium; the American Academy of Cosmetic Dentistry; American Academy of Implant Dentistry, and the American Academy of Esthetic Dentistry. Rosemont Media specializes in dental marketing, dental SEO, dental website design, dental social media marketing, and high-end custom strategies for esthetic practices.
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What Is On-Page SEO? Key Elements & Best Practices – Search Engine Land
/in website SEO, Website Traffic/by Team ZYTWhat Is On-Page SEO? Key Elements & Best Practices Search Engine Land
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