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Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
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Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
Get insider tips from content writing experts on how to create engaging and authentic content that stands out as AI continues to disrupt the industry
Let’s face it: Creating content that makes an impact has gotten a lot harder.
With AI becoming more sophisticated by the day, it’s no wonder there’s a looming fear of machines replacing humans.
And as if that weren’t enough, Google’s Helpful Content Update has reshaped the game entirely, favoring people-first content over mass-produced AI-generated material.
Add to that the ever-present demand to produce fresh, engaging copy to satisfy the ever-shifting consumer behavior.
If your work doesn’t grab attention or offer something authentic, it’s already buried in the algorithm’s dustbin faster than you can hit “publish.”
Feeling overwhelmed? You’re not alone.
That’s why we tapped into the brains of these seven content marketing pros to learn their best strategies and actionable tips.
The wisdom they shared is a valuable resource for writers seeking to deliver real value, rise above the AI chatter, and create content that moves the needle.
Read more: Why Content Is Important For SEO
Businesses don’t want writers who just churn out words – they need strategic thinkers who can align content with their vision and audience.
So, how can you deliver value and provide content that resonates? We turned to our experts, and here’s what they had to say:
For Betts, the key to demonstrating value is simple. “Persona plus topic is the formula I use for providing reader value,” he explains.
The success of any content lies in its relevance to the audience.
Betts believes, “Understanding personas ensures readers get personal value and relevant information. This means really (going deep) and considering consumer psychology, demographics, and knowledge levels to sculpt appropriate tone, detail, and advice in your outputs.”
He also stresses the importance of asking these two questions before writing anything: “Why should I write this, and why would readers care?”
“If you can’t answer these questions confidently, don’t proceed,” advises Betts.
“Without generating emotional or some type of audience connection and establishing trust, you’re just adding noise to an overcrowded content ecosystem,” he explains.
Instead of rushing to cover the latest AI developments like most content marketers, Betts deliberately avoids chasing trends.
While many rush to publish first, he believes this approach typically produces low-value content.
Alves agrees, stating that “it’s more important than ever to ensure every piece of content is high-quality – written for the benefit of the intended audience – and reads how humans naturally speak.”
Providing an insight into his process, Betts explains that his focus is on quality and depth rather than speed.
“I step back, gather data, and analyze existing coverage before creating authoritative content with actionable takeaways.
My research process involves reading at least 20 articles spanning from the past year to the present day. This covers topic evolution, relevant statistics, influencer opinions, and user-generated content. The goal is to add genuine value rather than repeating existing information.”
Building on the importance of thorough research, Ross Hudgens encourages writers to dig deeper.
“Get curious about the topic,” he advises. “Once you’ve done your initial research, review your work and ask questions (who, what, where, when, why) about any claim that’s made. Find ways to include this additional insight into your writing.”
Alves also points out the importance of having expertise when it comes to effectively demonstrating value to your audience. “Content marketers must truly understand the topic they’re writing about rather than leaving the research and drafting up to the machines.”
According to Hennesey, “Providing value in content goes far beyond simply analyzing the SERPs and hitting the right SEO notes.”
For him, true value comes from forming a deeper connection with clients. “We actually discuss with our clients the issues they are struggling with, what topics they care about, and what they’d like to see from us,” he shares.
“We weave real-world examples into their content with relevant storytelling, case studies, and lessons learned.”
Hudgens urges writers to make their content stand out from what’s on the SERP. He believes that this difference should be clear right from the introduction.
“The intro sets the tone, and you can immediately tell if it’s going to be a basic SEO article written by AI or if it has a human element that will add value,” explains Hudgens.
Foster also underscores the gap between AI and human creativity, noting, “At this time, AI technology is still not able to effectively capture the nuance and originality of human storytelling.”
Foster expands on the human-centered approach, highlighting how content writers can demonstrate their impact by “effectively capturing brand voice, crafting unique stories, and injecting real-life examples into the content.”
“The best way to provide value to readers is to make the content relatable to their genuine concerns, needs, and lived experiences,” she notes.
Hennesey echoes the importance of incorporating unique stories, further suggesting that marketers can help brands showcase value by “not being afraid to write outside the bounds of traditionally over-structured SEO content.”
By embracing authenticity, content writers can deliver content that addresses real pain points and builds trust.
“A writer who can put themselves in a reader’s shoes and seamlessly weave this perspective into the content is miles ahead of AI,” Foster adds, reinforcing that the human touch is irreplaceable in producing meaningful content.
Lloyd-Martin shares Hennesey’s emphasis on connecting with your clients but takes it a step further.
She believes that “understanding your customer’s pain points, questions, and unique needs helps you answer the question, ‘How can I fully connect with my reader and provide truly unique, useful information – and not the same stuff that’s regurgitated on 1,000 websites?’”
When writing sales pages, one of Lloyd-Martin’s favorite ways to learn about her audience and their needs is by watching recorded sales calls.
“Those Zoom calls are gold,” she says.
“As you listen to the conversation, pay attention to what’s being said, how the prospect says it, and how the prospect reacts. By doing so – and tracking trends across calls – you can gain an excellent sense of your readers’ pain points, needs, and objections.”
She recalls when the prospect went from undecided to “I’m ready to sign.”
“I wrote down what the salesperson said and wove it into the content,” she shares.
For those without access to sales calls (or sales emails), Lloyd-Martin suggests checking out Reddit and other forums (especially highly specific forums, for instance, Facebook groups for Honda Fit owners).
According to her, these spaces offer insights into what people are talking about, their questions, and what they like and dislike about current solutions.
“If you’re ever wondering, ‘What questions can we answer in our blog to showcase our value and expertise,’ forums provide a wealth of cool content ideas,” she notes.
Hudgens agrees, also recommending to “look at forums (like Reddit), comments on YouTube videos, social media content and comments (LinkedIn, TikTok, Instagram, etc.) to get a feel for gaps in current ranking blog content.”
Tapping into real-world conversations helps build trust and authority.
“These people are having a more honest conversation about real-life applications that you can incorporate into your writing to add credibility and make it more helpful,” he explains.
Riemer argues that, while it’s a powerful tool, AI falls short when it comes to giving expert advice, sourcing it, and sharing how it applies to real-life situations.
“AI makes assumptions that a source is real and is also related to a specific question, topic, or answer,” he says.
For Riemer, creating content should involve human expertise and intervention.
By drawing on their experience and knowledge, content writers can find credible sources and validate their accuracy – something that is not possible for AI to do on its own.
Once the groundwork is laid, Riemer points out the benefits of integrating AI into the process:
“AI can make the writing more digestible and set the proper tone, and make sure it is easy to absorb. It can also help with formatting sections. Then, a human edit to make sure it is still factual is a perfect balance of quality content that provides a great user experience and knowledge sharing.”
Lloyd-Martin also highlights the importance of adding the human element to content, stating that its unique value stems from the experience and expertise content writers (or clients, if freelancing) bring to the table.
“In a world of AI-generated content and boring B2B writing, opinionated content with a brand voice and point of view stands out,” she explains. “Don’t be afraid to showcase what you know – that’s what your prospects want to read more about.”
Read more: What Is A Target Audience And How Do You Find It
Can AI replace writers? The short answer is no.
Sure, AI-powered writing tools can research topics in seconds, whip up basic content drafts, and even suggest SEO-friendly keywords.
But they fall short where it truly matters: Accuracy, creativity, and depth that elevates writing from good to great.
Our experts revealed how they use AI in their writing workflows and shared their top tips to help you rise above the AI noise.
“I’m an AI writing tools convert. When ChatGPT hit the streets, I couldn’t see the appeal. I mocked it incessantly,” Lloyd-Martin admits. However, her perspective on using AI tools as a writing assistant has since shifted dramatically.
She shares, “Now, I use it daily. I’m starting an AI/SEO writing community for business owners and B2B companies, and I teach other companies and writers how to do the same thing. Never say never.”
According to Lloyd-Martin, the key to AI tools is to “treat them like a smart (but inexperienced) writing intern.” She explains, “You know they aren’t going to get it right every time. You have to give it very specific and step-by-step instructions to get the best possible work.”
With proper guidance, AI tools can help writers save time and see their writing in an entirely new light.
For instance, Lloyd-Martin loves to set ChatGPT loose when coming up with headline variations.
“It can create a decent customer persona that you can test ideas against,” she notes.
“When I’m tired on Saturday night and need to write the run report for my weekly 5K parkrun group, I have a ‘make it perky’ parkrun prompt that turns my yawner base text into something perkier. I edit the heck out of it, but it’s like going back and forth with an assistant.”
But she draws the line at relying on AI to create original content without substantial editing.
“Would I use AI for original content without heavy editing? Nope. I haven’t seen that perfect paragraph (or headline) yet.
I can say that the writers who embraced AI – even grudgingly – found that they could offload at least one annoying task to our robot overlords.”
Riemer finds AI tools useful for improving efficiency and helping “alleviate the stress when writer’s block kicks in.”
AI helps him whenever he needs the inspiration to stay within a topic entity, use alternative words or phrasing, or condense a large sentence or paragraph.
He shares, “Other times, I have to write the steps to accomplish something, and it can shrink it to become absorbable while keeping the instructions helpful.”
Hudgens uses AI as a starting point.
“AI can be helpful for creating a baseline of information,” he notes. “It can aid in primary research on an unfamiliar topic, help you build out an outline, and, in some cases, write a junior-level draft 1 of a post.”
But Hudgens emphasizes the need for a human touch to refine content, “A strategic eye is needed to apply SEO best practices, include topic expertise, provide a unique point of view, and add value throughout.”
Hudgens also advises, “If you find yourself coaxing an answer out of AI (rewriting your question multiple times to get a better or more accurate response), it’s probably time to find a different avenue to research the topic.”
Echoing this sentiment, Hennessey advocates for a balance between human and AI-generated input.
“We mainly rely on human writers to write our content,” he says. “AI has its place – such as in creating content outlines, generating headline ideas, etc. – but is often devoid of the unique storytelling and real-world scenarios provided by human writers.”
Hennesey adds, “The best content is content that connects a concept to a real pain point that a reader is experiencing. AI content can often read as generic, and then you’re at risk of blending in with other brands.”
“It’s more evident than ever if and when writers are using AI for content creation,” Alves observes.
“Think of words and phrases you’ve seen recently that have gained traction over the past few years. Some of these might include ‘delve into,’ ‘furthermore,’ ‘revolutionize,’ and more.”
For content to stand out, Alves advises focusing on originality – a quality that remains beyond AI reach.
“To rise above the AI noise requires creativity, differentiation, and using humans to draft text. AI hasn’t yet surpassed human writing capabilities, and it’s now easier than ever to spot.”
Foster approaches AI tools with caution, strictly using them for specific tasks like content outlines, SOPs, and templates.
“My clients have high standards when it comes to capturing their voice and stories, which are not easily replicated by AI,” she explains. “Also, the risk of the content getting ‘flagged’ as AI and subsequently hurting their rankings is not worth the risk.”
That said, Foster doesn’t dismiss AI entirely. “Though I certainly understand that AI content has its place, and I don’t vilify anyone who uses it,” she acknowledges.
According to Betts, “This is the biggest content marketing conundrum there has ever been.”
While he’s a massive advocate of AI for broader insights and automation, his approach to AI in writing is selective.
“I use it for research, generating ideas, and expanding angles – but not for automated content creation,” he clarifies. “Why? I spend more time correcting and editing, disrupting my creative flow, and burying key messages in unnecessary fluff.
When you have an important message, you should convey it in two clear sentences, not two paragraphs of AI-generated content.”
Betts notes that the challenge becomes more complex in larger organizations:
“While AI can help small businesses scale content production when used properly for insights and assistance, larger organizations face significant process challenges. It exacerbates the ‘too many cooks’ problem – suddenly, every reviewer becomes a content marketing expert, sending edits from Claude, ChatGPT, and other AI tools.”
He adds, “As the final owner, you waste time editing a mishmash of inputs that miss the original message and goal.”
Looking ahead, Betts sees that this productivity versus counter-productivity battle will be a major issue for large organizations to solve in 2025.
His advice is clear: “Success lies in using AI as a supportive tool while maintaining your own creativity and direction. Own it all, basically!”
Read more: The 10 Best AI Writers & Content Generators Compared
To thrive alongside AI, trends, and algorithms, content writers must lean into their unique strengths – skills that machines can’t replicate fully – and that’s where they win.
How can beginner content writers break into this competitive space? Here’s our experts’ advice.
“Don’t let AI write your content or do your research,” Riemer advises. “It will respond in a very confident way, but it is not accurate.”
AI, though advanced and sophisticated, is not without its flaws.
Riemer explains, “AI makes assumptions and has biases. It also modifies like a social media algorithm to make you happy and meet your personal needs. That does not mean it is good, high quality, or factual.”
Rather than leaning too heavily on AI, Riemer encourages content writers to rely on their expertise. “Use your brains, talents, and knowledge, and then have AI tidy up when you get stuck.”
For Alves, curiosity and continuous learning are essential.
“Always stay curious,” she advises. “Content marketing and SEO best practices are constantly evolving, and so too must writers.”
To stay up to date on the latest best practices, Alves suggests reading credible industry-related publications, attending events, registering for webinars, and reading books from renowned authors.
“It’s a fast-paced industry where expertise and continued education are a must,” she explains.
Foster advises writers “to identify their strong suits and learn how to communicate that to prospective clients.”
Leveraging what you already know is key.
“If you are a retired medical professional and are skilled at writing medical content, go in on that. If you have a quirky, conversational approach, you might be better matched to web copywriting for more creative brands,” she suggests.
Finding your distinctive writing style also matters.
“Generalism is a killer in such a competitive space; don’t try to do/be everything and anything,” Foster warns. “Find the one to three things you are best at, then find the prospective clients that are looking for that type of content or writing style.”
Hudgens believes that content writers need to position themselves as subject matter experts to succeed in the industry. He explains, “The more you write on a topic, the more you can start connecting the dots and leveling up your examples.”
He also recommends following industry experts on LinkedIn, reading competitor content, subscribing to newsletters, and generally immersing yourself in the industry.
To make sure your writing sounds natural, Hudgens encourages reading your content out loud.
He further notes that AI models tend to keyword stuff, include a lot of repetition, and lack personality in their writing.
“Be sure that your writing avoids these faults and is easy for a reader to follow and understand,” he suggests.
Betts offers timeless advice: “Always start with what you know.”
Reflecting on his career that began in search sales 25 years ago before moving to marketing, Betts shares that he wasn’t a writer initially, but his accumulated knowledge led to writing opportunities that snowballed.
“Don’t pretend to be an expert on unfamiliar topics just because AI can provide information. This is especially crucial in niche industries with specific terminology and nuances,” he advises. “One misused concept will expose you as a novice.”
To refine your craft, Betts recommends reading extensively before writing and studying different writers across industries to develop a unique style.
“Build your own formulas and incorporate others’ opinions, but ensure they’re objective and supported by data,” he says. “Avoid becoming a ‘screenshot content marketer’ who prioritizes attention over substance.”
Betts also encourages content writers to start with short articles and gradually build to longer-form content.
“Messaging is fundamental,” he notes, suggesting the creation of simple message houses before writing. He recommends this exercise: “Take a 1,500-word piece and condense it to 50 words. This teaches you to identify and build key messages effectively.”
Over time, you’ll gain valuable personal insights and experiences as you write more. Betts urges writers to use these to their advantage and not to hesitate to decline briefs that don’t align with their expertise or vision.
“Quantity is important, and quality is essential – they don’t trump each other; you can have both, but that really does become an art form, and AI needs to improve – which it will – to help scale that more in the future.”
In an age where AI-generated content is all too common, Hennessey encourages beginner content writers to break through the noise by demonstrating their unique style and tone of voice, highlighting the value of storytelling over the use of generic AI content.
He points out that many brands are looking for creative, outside-the-box content. “There are also many brands that are resistant to the use of AI content and specifically want to work with human writers.”
To gain visibility, “writers can make themselves known through personal branding, a great portfolio, and an active online presence (LinkedIn seems to be the goldmine),” he says.
Lloyd-Martin believes in the big thing that beginner content writers need to do to succeed: “Learn how to differentiate themselves online and be clear in their web content and LinkedIn profile on how they help clients.”
One way to achieve this is by finding a niche.
“Some writers find working within a certain niche makes that easier – if you were a vet tech in a previous work life, you could showcase your expertise by writing for the pet care industry,” she explains.
Lloyd-Martin also stresses the importance of writing case studies and asking for testimonials early in a career. “Keep asking,” she urges. “I know it feels weird to ask, but most people are happy to help. The more social proof you have that says you’re awesome, the easier it is to “sell” yourself to new clients.”
It’s also always a good idea to join a community of like-minded folks (or hire a business coach). She says, “Other people can help us untangle our brains and figure out what to do next.”
“As writers, it’s easy to get in our heads and think we can figure everything out ourselves. We can’t. Sometimes, it takes someone else to nudge us towards the answer,” Lloyd-Martin shares.
She also recommends learning everything content writers can about SEO writing, Google, and UX. “The more you know, the more valuable you are to your target client.”
Lloyd-Martin wraps up by addressing a common misconception.
“As a side note, don’t believe the hype that AI has taken over and writers aren’t making money. Writers are making money – but they also have tight and wired business models.
They charge appropriate money for their work, market themselves and their unique expertise where their target market lives, and ask for referrals.
It is harder in today’s world, and those ‘Make Six Figures Your First Year’ emails are … aspirational. But you can create a digital content business that you love and supports you.
Read more: The Top 10 Content Marketing Skills You Need (Plus Tips On How To Master Them)
The future of content won’t settle for generic posts or surface-level ideas.
As the insights of our industry experts affirm, there will always be a need for authentic and on-brand writing that connects on a human level.
Adapt, or risk fading into the background. Think like a strategist. Tap into emotions and empathy.
And watch yourself become the kind of content writer who’s irreplaceable.
Editor’s note: All interviews have been lightly edited for clarity, brevity, and adherence to our Editorial Guidelines. The views expressed by the interviewees in this column are theirs alone and do not necessarily represent the view of Search Engine Journal.
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Digital Marketing Statistics 2024 By Trends and Facts – Enterprise Apps Today
/in website SEO, Website Traffic/by Team ZYTUpdated · Feb 20, 2024
(Source: cloudfront.net)
(Source: wordstream.com)
(Source: oberlo.com)
(Source: ddiy.co)
(Source: mymarketing.io)
(Source: activecampaign.com)
(Source: demandsage.com)
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Digital Marketing Statistics: In 2024, digital marketing continues to be a pivotal element for businesses worldwide, with the digital advertising market expected to reach a staggering $740.3 billion. This growth is propelled by the increasing utilization of the internet and smartphones, marking a significant shift towards digital platforms for advertising efforts. The United States is set to lead global ad spending with an estimated $298 billion, emphasizing the country’s substantial influence on the digital marketing landscape. Moreover, the advent of programmatic advertising is reshaping how digital ads are purchased and placed, with predictions indicating that 87% of digital advertising revenue will be generated through this method by 2026.
(Source: webfx.com)
According to Digital Marketing Statistics, As of today, looking at the Digital Marketing Statistics it is clear that around the world maximum businesses in recent days have implemented digital marketing strategies for enhancing their business effectively. A huge great deal has been achieved by involving new technologies in digital marketing. All its strategies include many advancements and improvements that helped customers as well as marketers. This article includes many informative statistics hope those will help you in understanding the trends and benefits of the topic.
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The 7 C’s of digital marketing are customer, content, context, community, convenience, cohesion, and conversion.
Digital marketers required some basic skills for becoming a successful marketer are writing, data analysis, SEO, Technology, Social Media.
The four effective reasons that resemble the importance of digital marketing are targeted and measurable, cost effective, improve customer engagement, and raises brand awareness.
Barry is a lover of everything technology. Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. When not evaluating apps or programs, he’s busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one.
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Video: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads – Search Engine Roundtable
/in website SEO, Website Traffic/by Team ZYTFor the original iTunes version, click here.
This week in search, we of course covered some Google search ranking volatility. Google Search had serving issues across Google Search, Discover and Google Lens yesterday. Google’s Sundar Pichai said AI Mode will slowly be incorporated into Google Search. Google is finally rolling out AI Mode in search for signed-out users. Apple announced updates to Apple Intelligence and Apple Visual Intelligence. Google is testing Live Search in the Google app. Google Search Console may show you some of these conversational searches. Google softened its stance on using AI to translate content. Google spoke about unrelated content and how it might impact your search traffic. Google updated its removal-based demotion system help document. Google added markup support for loyalty and member pricing. Google also dropped support for several structured data elements. Google Search Console Discover report is missing data and the API is stuck for some parameters. Microsoft is retiring Bing’s PubHub. Some Google Business Profiles are disappearing. Google local photos carousel tests showing product tags. Google Ads confirmed an issue, probably with displaying and serving ads. Google Ads is testing ads at the bottom of the local pack. Google Ads AI Max is going to all in early Q3. Google Ads is testing URL inclusion and exclusion. Google Ads asset-level Performance Max reporting to some advertisers. Google Ads updated its pausing account policy. Microsoft Advertising announced a number of changes including a new report builder. Google is looking to reduce some of its workforce across search and ad units. That was the search news this week at the Search Engine Roundtable.
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17 Expert Tips For Content Writing In 2025 – Search Engine Journal
/in website SEO, Website Traffic/by Team ZYTDownload your cheat sheet and checklist to start building content that works harder.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
This template is your no-nonsense roadmap to a flexible, agile social media strategy.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
Get insider tips from content writing experts on how to create engaging and authentic content that stands out as AI continues to disrupt the industry
Let’s face it: Creating content that makes an impact has gotten a lot harder.
With AI becoming more sophisticated by the day, it’s no wonder there’s a looming fear of machines replacing humans.
And as if that weren’t enough, Google’s Helpful Content Update has reshaped the game entirely, favoring people-first content over mass-produced AI-generated material.
Add to that the ever-present demand to produce fresh, engaging copy to satisfy the ever-shifting consumer behavior.
If your work doesn’t grab attention or offer something authentic, it’s already buried in the algorithm’s dustbin faster than you can hit “publish.”
Feeling overwhelmed? You’re not alone.
That’s why we tapped into the brains of these seven content marketing pros to learn their best strategies and actionable tips.
The wisdom they shared is a valuable resource for writers seeking to deliver real value, rise above the AI chatter, and create content that moves the needle.
Read more: Why Content Is Important For SEO
Businesses don’t want writers who just churn out words – they need strategic thinkers who can align content with their vision and audience.
So, how can you deliver value and provide content that resonates? We turned to our experts, and here’s what they had to say:
For Betts, the key to demonstrating value is simple. “Persona plus topic is the formula I use for providing reader value,” he explains.
The success of any content lies in its relevance to the audience.
Betts believes, “Understanding personas ensures readers get personal value and relevant information. This means really (going deep) and considering consumer psychology, demographics, and knowledge levels to sculpt appropriate tone, detail, and advice in your outputs.”
He also stresses the importance of asking these two questions before writing anything: “Why should I write this, and why would readers care?”
“If you can’t answer these questions confidently, don’t proceed,” advises Betts.
“Without generating emotional or some type of audience connection and establishing trust, you’re just adding noise to an overcrowded content ecosystem,” he explains.
Instead of rushing to cover the latest AI developments like most content marketers, Betts deliberately avoids chasing trends.
While many rush to publish first, he believes this approach typically produces low-value content.
Alves agrees, stating that “it’s more important than ever to ensure every piece of content is high-quality – written for the benefit of the intended audience – and reads how humans naturally speak.”
Providing an insight into his process, Betts explains that his focus is on quality and depth rather than speed.
“I step back, gather data, and analyze existing coverage before creating authoritative content with actionable takeaways.
My research process involves reading at least 20 articles spanning from the past year to the present day. This covers topic evolution, relevant statistics, influencer opinions, and user-generated content. The goal is to add genuine value rather than repeating existing information.”
Building on the importance of thorough research, Ross Hudgens encourages writers to dig deeper.
“Get curious about the topic,” he advises. “Once you’ve done your initial research, review your work and ask questions (who, what, where, when, why) about any claim that’s made. Find ways to include this additional insight into your writing.”
Alves also points out the importance of having expertise when it comes to effectively demonstrating value to your audience. “Content marketers must truly understand the topic they’re writing about rather than leaving the research and drafting up to the machines.”
According to Hennesey, “Providing value in content goes far beyond simply analyzing the SERPs and hitting the right SEO notes.”
For him, true value comes from forming a deeper connection with clients. “We actually discuss with our clients the issues they are struggling with, what topics they care about, and what they’d like to see from us,” he shares.
“We weave real-world examples into their content with relevant storytelling, case studies, and lessons learned.”
Hudgens urges writers to make their content stand out from what’s on the SERP. He believes that this difference should be clear right from the introduction.
“The intro sets the tone, and you can immediately tell if it’s going to be a basic SEO article written by AI or if it has a human element that will add value,” explains Hudgens.
Foster also underscores the gap between AI and human creativity, noting, “At this time, AI technology is still not able to effectively capture the nuance and originality of human storytelling.”
Foster expands on the human-centered approach, highlighting how content writers can demonstrate their impact by “effectively capturing brand voice, crafting unique stories, and injecting real-life examples into the content.”
“The best way to provide value to readers is to make the content relatable to their genuine concerns, needs, and lived experiences,” she notes.
Hennesey echoes the importance of incorporating unique stories, further suggesting that marketers can help brands showcase value by “not being afraid to write outside the bounds of traditionally over-structured SEO content.”
By embracing authenticity, content writers can deliver content that addresses real pain points and builds trust.
“A writer who can put themselves in a reader’s shoes and seamlessly weave this perspective into the content is miles ahead of AI,” Foster adds, reinforcing that the human touch is irreplaceable in producing meaningful content.
Lloyd-Martin shares Hennesey’s emphasis on connecting with your clients but takes it a step further.
She believes that “understanding your customer’s pain points, questions, and unique needs helps you answer the question, ‘How can I fully connect with my reader and provide truly unique, useful information – and not the same stuff that’s regurgitated on 1,000 websites?’”
When writing sales pages, one of Lloyd-Martin’s favorite ways to learn about her audience and their needs is by watching recorded sales calls.
“Those Zoom calls are gold,” she says.
“As you listen to the conversation, pay attention to what’s being said, how the prospect says it, and how the prospect reacts. By doing so – and tracking trends across calls – you can gain an excellent sense of your readers’ pain points, needs, and objections.”
She recalls when the prospect went from undecided to “I’m ready to sign.”
“I wrote down what the salesperson said and wove it into the content,” she shares.
For those without access to sales calls (or sales emails), Lloyd-Martin suggests checking out Reddit and other forums (especially highly specific forums, for instance, Facebook groups for Honda Fit owners).
According to her, these spaces offer insights into what people are talking about, their questions, and what they like and dislike about current solutions.
“If you’re ever wondering, ‘What questions can we answer in our blog to showcase our value and expertise,’ forums provide a wealth of cool content ideas,” she notes.
Hudgens agrees, also recommending to “look at forums (like Reddit), comments on YouTube videos, social media content and comments (LinkedIn, TikTok, Instagram, etc.) to get a feel for gaps in current ranking blog content.”
Tapping into real-world conversations helps build trust and authority.
“These people are having a more honest conversation about real-life applications that you can incorporate into your writing to add credibility and make it more helpful,” he explains.
Riemer argues that, while it’s a powerful tool, AI falls short when it comes to giving expert advice, sourcing it, and sharing how it applies to real-life situations.
“AI makes assumptions that a source is real and is also related to a specific question, topic, or answer,” he says.
For Riemer, creating content should involve human expertise and intervention.
By drawing on their experience and knowledge, content writers can find credible sources and validate their accuracy – something that is not possible for AI to do on its own.
Once the groundwork is laid, Riemer points out the benefits of integrating AI into the process:
“AI can make the writing more digestible and set the proper tone, and make sure it is easy to absorb. It can also help with formatting sections. Then, a human edit to make sure it is still factual is a perfect balance of quality content that provides a great user experience and knowledge sharing.”
Lloyd-Martin also highlights the importance of adding the human element to content, stating that its unique value stems from the experience and expertise content writers (or clients, if freelancing) bring to the table.
“In a world of AI-generated content and boring B2B writing, opinionated content with a brand voice and point of view stands out,” she explains. “Don’t be afraid to showcase what you know – that’s what your prospects want to read more about.”
Read more: What Is A Target Audience And How Do You Find It
Can AI replace writers? The short answer is no.
Sure, AI-powered writing tools can research topics in seconds, whip up basic content drafts, and even suggest SEO-friendly keywords.
But they fall short where it truly matters: Accuracy, creativity, and depth that elevates writing from good to great.
Our experts revealed how they use AI in their writing workflows and shared their top tips to help you rise above the AI noise.
“I’m an AI writing tools convert. When ChatGPT hit the streets, I couldn’t see the appeal. I mocked it incessantly,” Lloyd-Martin admits. However, her perspective on using AI tools as a writing assistant has since shifted dramatically.
She shares, “Now, I use it daily. I’m starting an AI/SEO writing community for business owners and B2B companies, and I teach other companies and writers how to do the same thing. Never say never.”
According to Lloyd-Martin, the key to AI tools is to “treat them like a smart (but inexperienced) writing intern.” She explains, “You know they aren’t going to get it right every time. You have to give it very specific and step-by-step instructions to get the best possible work.”
With proper guidance, AI tools can help writers save time and see their writing in an entirely new light.
For instance, Lloyd-Martin loves to set ChatGPT loose when coming up with headline variations.
“It can create a decent customer persona that you can test ideas against,” she notes.
“When I’m tired on Saturday night and need to write the run report for my weekly 5K parkrun group, I have a ‘make it perky’ parkrun prompt that turns my yawner base text into something perkier. I edit the heck out of it, but it’s like going back and forth with an assistant.”
But she draws the line at relying on AI to create original content without substantial editing.
“Would I use AI for original content without heavy editing? Nope. I haven’t seen that perfect paragraph (or headline) yet.
I can say that the writers who embraced AI – even grudgingly – found that they could offload at least one annoying task to our robot overlords.”
Riemer finds AI tools useful for improving efficiency and helping “alleviate the stress when writer’s block kicks in.”
AI helps him whenever he needs the inspiration to stay within a topic entity, use alternative words or phrasing, or condense a large sentence or paragraph.
He shares, “Other times, I have to write the steps to accomplish something, and it can shrink it to become absorbable while keeping the instructions helpful.”
Hudgens uses AI as a starting point.
“AI can be helpful for creating a baseline of information,” he notes. “It can aid in primary research on an unfamiliar topic, help you build out an outline, and, in some cases, write a junior-level draft 1 of a post.”
But Hudgens emphasizes the need for a human touch to refine content, “A strategic eye is needed to apply SEO best practices, include topic expertise, provide a unique point of view, and add value throughout.”
Hudgens also advises, “If you find yourself coaxing an answer out of AI (rewriting your question multiple times to get a better or more accurate response), it’s probably time to find a different avenue to research the topic.”
Echoing this sentiment, Hennessey advocates for a balance between human and AI-generated input.
“We mainly rely on human writers to write our content,” he says. “AI has its place – such as in creating content outlines, generating headline ideas, etc. – but is often devoid of the unique storytelling and real-world scenarios provided by human writers.”
Hennesey adds, “The best content is content that connects a concept to a real pain point that a reader is experiencing. AI content can often read as generic, and then you’re at risk of blending in with other brands.”
“It’s more evident than ever if and when writers are using AI for content creation,” Alves observes.
“Think of words and phrases you’ve seen recently that have gained traction over the past few years. Some of these might include ‘delve into,’ ‘furthermore,’ ‘revolutionize,’ and more.”
For content to stand out, Alves advises focusing on originality – a quality that remains beyond AI reach.
“To rise above the AI noise requires creativity, differentiation, and using humans to draft text. AI hasn’t yet surpassed human writing capabilities, and it’s now easier than ever to spot.”
Foster approaches AI tools with caution, strictly using them for specific tasks like content outlines, SOPs, and templates.
“My clients have high standards when it comes to capturing their voice and stories, which are not easily replicated by AI,” she explains. “Also, the risk of the content getting ‘flagged’ as AI and subsequently hurting their rankings is not worth the risk.”
That said, Foster doesn’t dismiss AI entirely. “Though I certainly understand that AI content has its place, and I don’t vilify anyone who uses it,” she acknowledges.
According to Betts, “This is the biggest content marketing conundrum there has ever been.”
While he’s a massive advocate of AI for broader insights and automation, his approach to AI in writing is selective.
“I use it for research, generating ideas, and expanding angles – but not for automated content creation,” he clarifies. “Why? I spend more time correcting and editing, disrupting my creative flow, and burying key messages in unnecessary fluff.
When you have an important message, you should convey it in two clear sentences, not two paragraphs of AI-generated content.”
Betts notes that the challenge becomes more complex in larger organizations:
“While AI can help small businesses scale content production when used properly for insights and assistance, larger organizations face significant process challenges. It exacerbates the ‘too many cooks’ problem – suddenly, every reviewer becomes a content marketing expert, sending edits from Claude, ChatGPT, and other AI tools.”
He adds, “As the final owner, you waste time editing a mishmash of inputs that miss the original message and goal.”
Looking ahead, Betts sees that this productivity versus counter-productivity battle will be a major issue for large organizations to solve in 2025.
His advice is clear: “Success lies in using AI as a supportive tool while maintaining your own creativity and direction. Own it all, basically!”
Read more: The 10 Best AI Writers & Content Generators Compared
To thrive alongside AI, trends, and algorithms, content writers must lean into their unique strengths – skills that machines can’t replicate fully – and that’s where they win.
How can beginner content writers break into this competitive space? Here’s our experts’ advice.
“Don’t let AI write your content or do your research,” Riemer advises. “It will respond in a very confident way, but it is not accurate.”
AI, though advanced and sophisticated, is not without its flaws.
Riemer explains, “AI makes assumptions and has biases. It also modifies like a social media algorithm to make you happy and meet your personal needs. That does not mean it is good, high quality, or factual.”
Rather than leaning too heavily on AI, Riemer encourages content writers to rely on their expertise. “Use your brains, talents, and knowledge, and then have AI tidy up when you get stuck.”
For Alves, curiosity and continuous learning are essential.
“Always stay curious,” she advises. “Content marketing and SEO best practices are constantly evolving, and so too must writers.”
To stay up to date on the latest best practices, Alves suggests reading credible industry-related publications, attending events, registering for webinars, and reading books from renowned authors.
“It’s a fast-paced industry where expertise and continued education are a must,” she explains.
Foster advises writers “to identify their strong suits and learn how to communicate that to prospective clients.”
Leveraging what you already know is key.
“If you are a retired medical professional and are skilled at writing medical content, go in on that. If you have a quirky, conversational approach, you might be better matched to web copywriting for more creative brands,” she suggests.
Finding your distinctive writing style also matters.
“Generalism is a killer in such a competitive space; don’t try to do/be everything and anything,” Foster warns. “Find the one to three things you are best at, then find the prospective clients that are looking for that type of content or writing style.”
Hudgens believes that content writers need to position themselves as subject matter experts to succeed in the industry. He explains, “The more you write on a topic, the more you can start connecting the dots and leveling up your examples.”
He also recommends following industry experts on LinkedIn, reading competitor content, subscribing to newsletters, and generally immersing yourself in the industry.
To make sure your writing sounds natural, Hudgens encourages reading your content out loud.
He further notes that AI models tend to keyword stuff, include a lot of repetition, and lack personality in their writing.
“Be sure that your writing avoids these faults and is easy for a reader to follow and understand,” he suggests.
Betts offers timeless advice: “Always start with what you know.”
Reflecting on his career that began in search sales 25 years ago before moving to marketing, Betts shares that he wasn’t a writer initially, but his accumulated knowledge led to writing opportunities that snowballed.
“Don’t pretend to be an expert on unfamiliar topics just because AI can provide information. This is especially crucial in niche industries with specific terminology and nuances,” he advises. “One misused concept will expose you as a novice.”
To refine your craft, Betts recommends reading extensively before writing and studying different writers across industries to develop a unique style.
“Build your own formulas and incorporate others’ opinions, but ensure they’re objective and supported by data,” he says. “Avoid becoming a ‘screenshot content marketer’ who prioritizes attention over substance.”
Betts also encourages content writers to start with short articles and gradually build to longer-form content.
“Messaging is fundamental,” he notes, suggesting the creation of simple message houses before writing. He recommends this exercise: “Take a 1,500-word piece and condense it to 50 words. This teaches you to identify and build key messages effectively.”
Over time, you’ll gain valuable personal insights and experiences as you write more. Betts urges writers to use these to their advantage and not to hesitate to decline briefs that don’t align with their expertise or vision.
“Quantity is important, and quality is essential – they don’t trump each other; you can have both, but that really does become an art form, and AI needs to improve – which it will – to help scale that more in the future.”
In an age where AI-generated content is all too common, Hennessey encourages beginner content writers to break through the noise by demonstrating their unique style and tone of voice, highlighting the value of storytelling over the use of generic AI content.
He points out that many brands are looking for creative, outside-the-box content. “There are also many brands that are resistant to the use of AI content and specifically want to work with human writers.”
To gain visibility, “writers can make themselves known through personal branding, a great portfolio, and an active online presence (LinkedIn seems to be the goldmine),” he says.
Lloyd-Martin believes in the big thing that beginner content writers need to do to succeed: “Learn how to differentiate themselves online and be clear in their web content and LinkedIn profile on how they help clients.”
One way to achieve this is by finding a niche.
“Some writers find working within a certain niche makes that easier – if you were a vet tech in a previous work life, you could showcase your expertise by writing for the pet care industry,” she explains.
Lloyd-Martin also stresses the importance of writing case studies and asking for testimonials early in a career. “Keep asking,” she urges. “I know it feels weird to ask, but most people are happy to help. The more social proof you have that says you’re awesome, the easier it is to “sell” yourself to new clients.”
It’s also always a good idea to join a community of like-minded folks (or hire a business coach). She says, “Other people can help us untangle our brains and figure out what to do next.”
“As writers, it’s easy to get in our heads and think we can figure everything out ourselves. We can’t. Sometimes, it takes someone else to nudge us towards the answer,” Lloyd-Martin shares.
She also recommends learning everything content writers can about SEO writing, Google, and UX. “The more you know, the more valuable you are to your target client.”
Lloyd-Martin wraps up by addressing a common misconception.
“As a side note, don’t believe the hype that AI has taken over and writers aren’t making money. Writers are making money – but they also have tight and wired business models.
They charge appropriate money for their work, market themselves and their unique expertise where their target market lives, and ask for referrals.
It is harder in today’s world, and those ‘Make Six Figures Your First Year’ emails are … aspirational. But you can create a digital content business that you love and supports you.
Read more: The Top 10 Content Marketing Skills You Need (Plus Tips On How To Master Them)
The future of content won’t settle for generic posts or surface-level ideas.
As the insights of our industry experts affirm, there will always be a need for authentic and on-brand writing that connects on a human level.
Adapt, or risk fading into the background. Think like a strategist. Tap into emotions and empathy.
And watch yourself become the kind of content writer who’s irreplaceable.
Editor’s note: All interviews have been lightly edited for clarity, brevity, and adherence to our Editorial Guidelines. The views expressed by the interviewees in this column are theirs alone and do not necessarily represent the view of Search Engine Journal.
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How AI Is Already Changing Marketing – The Business of Fashion
/in website SEO, Website Traffic/by Team ZYTAgenda-setting intelligence, analysis and advice for the global fashion community.
The essential daily round-up of fashion news, analysis, and breaking news alerts.
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Last week was a significant one in the human creativity versus artificial intelligence debate.
On Tuesday, OpenAI released ChatGPT 4.0’s new image generator, which can create pictures done in popular animation styles, like Pixar or Japanese animation company Studio Ghibli (and quickly went viral). That same day, H&M shared images featuring its first AI-generated versions of models including Vilma Sjöberg.
The reaction to both was mixed: H&M chief creative officer Jörgen Andersson acknowledged the use of “digital twins” of models would court controversy; 74 percent of respondents in an Instagram poll by The Business of Fashion voted that brands should be banned from using AI-generated models. And even as a tidal wave of ChatGPT-made cartoonish images flooded social media, there were also growing questions over whether the innovation would end up being a boon to the creative process or a threat to designers.
There’s reason to be concerned: A 2023 report by market research company Forrester estimated that 7.5 percent of advertising agency roles in the US would be automated by 2030. Particularly vulnerable are clerical and market research roles. It’s already having an impact: “A lot of us are losing jobs [due to AI],” said Yana Sheptovetskaya, a photographer and creative director for a number of beauty brands.
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But despite resistance, the embrace of AI in marketing feels increasingly inevitable: 79 percent of marketing teams are planning to expand AI adoption in 2025, according to a report by AI marketing platform Jasper. Fashion companies including Revolve, Coach and Anthropologie have embraced AI tools across a variety of marketing functions, including product discovery, digital twin creation, SEO and more.
The goal, for most, is to harness AI as a tool to support human creativity rather than replace it. The ad agency VMGroupe, which uses AI to visualise concepts, revitalise content and create content from scratch, launched its own AI content creation suite last week with the goal of helping its clients view AI as an “intern” able to assist with their creative processes, rather than something to be feared or relied on too heavily.
“Anything that’s new, revolutionary, cool, disruptive and different is going to upset people. It’s the nature of evolution,” said Addia Cooper-Henry, VMGroupe’s founder. “AI will never replace us. Don’t fear things that can help expand your brilliance … How do you evolve and adapt your role?”
Already, AI-assisted content creation has emerged as one of the most popular ways for marketers to tap its power. Copywriting, for instance, is one of Jasper’s most sought-after applications. It can be used for everything from writing descriptions across product catalogues for brands like Adidas, to Ulta Beauty using it to generate a campaign brief and corresponding copy for various facets of its 2024 summer beauty sale, including mobile marketing messages, emails and landing pages.
AI-generated content, however, is only as strong as the quality of its human input. According to Cooper-Henry, the process of developing a concept and framework and then creating visuals using AI is similar to putting together the script for a real campaign.
“With AI, we can actually show, almost to perfection, what our minds are thinking, and then share that with a marketer,” said Cooper-Henry, adding that AI can take cues from archival imagery, but update it for a modern consumer. “Now, all of a sudden, you have a whole new perspective and campaign and content that’s obviously going to go viral, but still fully imbued with your brand DNA.”
Sheptovetskaya pointed out that having a developed knowledge of historic and artistic references, as well as the creative vision to piece them together in original ways, is what will enable marketers to craft prompts for AI-generated imagery that can trigger an emotional response in the way fashion content should. That said, she also noted how easily she was able to create images in the style of her own photography using ChatGPT 4.0, raising further legal questions around creative IP when referencing specific artistic styles.
“We’re going to get so much trash, but then eventually the trash will take itself out,” she said, comparing the current situation to the advent of computer-generated music, which has become broadly accepted and appreciated. “At the end of the day, we’ll actually end up with really good, probably satisfying content. AI or not AI, the strongest ones survive.”
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Using AI purposefully is also important. Coach, for instance, uses Adobe Firefly to create digital twins — virtual replicas — of its top products by training the model using its own brand codes. While the digital twins can be used to further the reach of paid social content, they are also used to gather consumer feedback on preferred styles in focus groups to enhance decision making around product development and merchandising.
Beyond content creation, AI presents plenty of opportunity for marketers behind the scenes, to simplify their workstreams and automate rote tasks.
Data analysis and insights are a core marketing area that previously required hours of manual labour, but can now be supported by AI. The technology can quickly analyse large amounts of data, such as customer feedback, to piece together trends that employees can then assess.
With AI, they can use “the data at scale to get to more refined, smarter insights more quickly, and then [use their] human brain to go, okay, what does that mean?” said Jarrod Bull, managing director of AI-powered creative agency MachWon.
Anthropologie’s team, which currently uses Jasper to improve SEO, initially spent 20 percent of its time automating keyword optimisation and 80 percent of its time fine-tuning the language so the platform could improve its understanding of the brand’s tone. Since implementation, the numbers have flipped to 60 percent automation and 40 percent validation, freeing the team up to both extend its SEO capability beyond fashion and into its home division, and to strengthen its understanding of the search landscape’s evolution. The retailer is currently trialling other AI-enabled platforms, including one meant to drive operational efficiencies in its reporting, analytics and planning, as well as testing AI’s ability to aggregate customer feedback.
Third-party AI-powered shopping platforms like Daydream are also becoming fertile ground for brands to gain in-depth insights about their shoppers, including the other brands they shop for, search terms used and even granular details like how decisive they are.
Revolve deployed AI to improve product search and recommendations, broaden the reach of its performance marketing efforts through improved product targeting and promotion and enhanced customer service with more streamlined inquiry routing and management, which ultimately boosted total orders and average order value by 2 percent each in fiscal year 2024, according to a Jefferies equity research report. Its AI innovation in consumer search and on its e-commerce website is also estimated to deliver seven-figure incremental revenue on an annualised basis, according to Daniel Wu, senior vice president of business intelligence for Revolve.
Still, even in the face of technological advancement, consumers continue to value human creativity. Marketers should be wary of public reaction to AI, and manage how to benefit from it without alienating consumers. Consider where the technology can handle repetitive tasks to free up their time for deeper customer connection and play a supporting role in content creation while ensuring that the brand team’s creative vision remains at the helm.
“Brands are living organisms, and so as consumer behaviour changes, we also then have to change with it, which I think will require, and continue to require, that human touch, that human oversight,” said Barbra Sainsurin, global executive director of brand and digital marketing for Anthropologie.
The company expects public opinion to be divided on its plan to use “digital twins” of real models in AI-generated imagery. But the best way to protect models’ jobs and rights in the age of AI, it says, is to bring them into the process.
The AI-generated campaigns, which offer a glimpse of what the future of marketing could look like, have already drawn the attention of brands such as Gucci.
Silicon Valley venture firm Andreessen Horowitz led the round as Raspberry AI looks to expand its customer base and accelerate product development.
Haley Crawford is Marketing Correspondent at The Business of Fashion. She is based in New York and covers the marketing and public relations industries.
© 2025 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions
The brand known for its running shoes is making its mark in the basketball business after signing 18-year-old NBA Draft top pick Cooper Flagg.
Brands are reverting to retro celebrity testimonials to drive awareness and renewed interest among ad-weary consumers.
BoF sits down with Snap Inc.’s vice president and general manager of the Middle East, Hussein Freijeh, to learn more about the changing social media landscape in the Gulf, its impact on consumer behaviour, and the new opportunities it presents for fashion and beauty brands to reach audiences in the region.
Digitally native brands that were once known for rampant social media ads — from Rothy’s to Everlane — are going all in on storytelling that boosts loyalty and creates long term sales growth.
Fashion’s master of the Dark Arts presents dual challenges to orthodoxy with his new show for men and a spectacular retrospective
CEO Elliott Hill said the company is making progress in its turnaround effort, though a return to growth will take time.
Wintour has begun the search for a new ‘head of editorial content’ to steer day-to-day operations at the American edition of Vogue. The longtime editor-in-chief will continue to oversee the title as global editorial director of Vogue as well as chief content officer at publisher Condé Nast.
A new initiative led by apparel and textile manufacturers aims to give suppliers a bigger voice at the table. At present, “brands just make a statement and then expect us to pay the bill for it,’ said Bangladesh-based manufacturer Miran Ali.
The essential daily round-up of fashion news, analysis, and breaking news alerts.
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How To Use Video as a Local SEO Tool: Tips for Maximizing Your Video Marketing – Rolling Stone
/in website SEO, Website Traffic/by Team ZYTBy Jason Hennessey
One of the most effective forms of marketing is through video, and in an era where the video medium is becoming more accessible and common, it’s a fantastic way to reach your audience. Video is much more engaging than text alone, and it’s an excellent opportunity to connect with people in a way that feels more personal, authentic and entertaining. And the best part is it doesn’t have to be difficult or expensive!
I understand that creating video can be intimidating, especially if you haven’t done it before or if you’re not particularly comfortable in front of a camera. But there’s no better way to learn than to simply get started. With a little practice and a strong video strategy, you can master this valuable marketing tool to help you dominate your local market.
Did you know that embedding videos in your web pages helps them show up in organic search results? You’ve likely seen videos pop up near the top of the search results page when you’ve entered a query before, and this is because Google knows that videos can increase the value of the content provided. They’re an engaging medium and often provide information that can be difficult to convey through text alone.
Video posted on outside platforms can also help to drive traffic to your website by reaching viewers you wouldn’t otherwise reach. And sometimes those platforms, such as YouTube, will allow you to use targeted advertising to draw more people to your videos and reach an even wider audience.
Video is an excellent medium to build trust with your audience because it feels as though you’re face to face. The kind of video you post also goes a long way to build trust.
Take educational videos for example — they’re one of the best types of videos for online marketing. Not only do they help you reach people searching for information, but they’re fantastic trust-builders. By sharing your knowledge freely, you’ve given the viewer something of value without asking for anything in return, and they’ve come to see you as an authority on the subject.
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I highly recommend posting educational videos about your area of expertise and try your best to make them as helpful as possible. If it feels like you’re withholding information, that’s going to come through and your viewers will perceive that you’re just trying to sell them something. Be helpful first, and people will be more likely to trust you and want to buy from you.
Another type of video that’s great for building trust is highlighting your products through demonstrations. Because people buy so many things online, they’ve become much more skeptical of products they see. How many times have you ordered something only to discover it didn’t live up to the advertising? Online, it’s difficult to tell a quality product from a cheap knockoff by pictures alone.
The video that shows your product in more detail explains how it works, highlights what makes it better than the competitors, and demonstrates it being used can make it stand out from the competition by a large margin. If you film the video yourself — even if you hire a professional — and stay away from stock footage, it will look much more legitimate.
The Rolling Stone Culture Council is an invitation-only community for Influencers, Innovators and Creatives. Do I qualify?
Authenticity is a big part of building trust, and video is a great way to connect with your audience on a more personal level. This can be especially effective in a local market, where your viewers are likely to meet you or your team if they work with you. Publish videos that highlight the personal aspects of your business.
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Local topics and events are a great subject matter for videos because they encourage engagement from the local community both online and in person. If you film at an event, people who attended it are likely to look it up online after the fact and may share the video. This can be a fantastic way to draw attention to your business.
Think beyond yourself for your video subjects — highlight your team members and customers or clients, too. Team bios can lend credibility and a sense of personalization, and video testimonials are a great way to build trust in your brand.
To encourage more engagement from your community, always ask people to share, leave comments or ask questions. Facebook Live can be a great way to talk directly to your viewers through video, and holding Facebook Live events regularly can be a fun way to build a sense of community.
One of the biggest reasons local businesses don’t create videos is they view the time, effort and cost of creating videos as not worth the returns. And while videos can be more costly than some other forms of content, you can offset some of this investment by repurposing footage to use across multiple platforms. This is one of my favorite features of video as a medium.
How does it work? Well, if you filmed a webinar or a Facebook Live, you can upload that video to YouTube and embed it on your website. Then you can edit that video into several smaller videos and share those on various social media platforms.
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Video marketing is one of the most powerful forms of marketing, and you can harness it to improve your SEO and grow your business whether you’re local or entirely online. For local businesses, video can be especially useful to help you stand out from local competition, where the smaller market often means your competitors are less likely to have high marketing budgets.
By creating an effective video marketing strategy, you can improve your SEO and revenue without breaking your marketing budget. Begin integrating video into your web pages and social media today to see increased traffic and stronger connections with your audience.
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ONLINE GIANTS SPEND MORE ON TRAVEL MARKETING – tourism-review.com
/in website SEO, Website Traffic/by Team ZYTFriday, June 27, 2025
TourismReview
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Respected Voice of Tourism
The battle for travelers’ attention remains fierce in the online travel sector. Airbnb, Booking Holdings, Expedia Group, and Trip.com Group collectively poured $4.5 billion into travel marketing in the first quarter of 2025. This substantial expenditure follows a record $17.8 billion in 2024, illustrating their determined efforts to bolster brand recognition and secure a greater slice of the fiercely contested travel market.
Consumer habits are evolving, and the companies are increasingly leveraging artificial intelligence (AI), social media platforms, and localized strategies. The goal? To lessen reliance on traditional channels like Google, boost direct bookings, and provide more personalized travel experiences.
Booking Holdings: Scaling Social Media and Direct Channels
Booking Holdings took the lead in Q1 2025 with a marketing investment of $1.8 billion, up 10% year-over-year. This figure represented roughly 3.8% of their total gross bookings. They reported a steady gain in their business-to-consumer (B2C) direct sales mix, rising from just over 60% in 2024 to around the mid-60% mark. Further gains are anticipated throughout 2025. Chief Financial Officer Ewout Steenbergen pointed out the success of investments in social media, stating they “continue to scale at attractive incremental ROIs,” but did note some experimentation also showed improvements in traditional channels too. CEO Glenn Fogel stressed that while direct bookings are unlikely to ever completely take over, a focused direct channels strategy is yielding both higher volume and sustainable investment returns.
Expedia Group: Pioneering AI-Powered Social Engagement
Expedia Group’s marketing expenditure for Q1 rose 6% to $1.76 billion, strategically prioritized around AI innovation. The company unveiled Trip Matching, an AI-driven tool in early access on Instagram. It allows users to develop itineraries informed by Instagram Reels and seamlessly book via Expedia. CEO Ariane Gorin emphasized the necessity of adapting the travel marketing to shifting search patterns. She stated that consumers are increasingly relying on AI like ChatGPT. “We need to ensure our brands are prominently featured there,” Gorin asserted. This highlighted their partnerships with AI platforms to steer traffic to Expedia’s trusted brand. This strategy harnesses the inherent complexity of travel planning, solidifying Expedia’s image as a reliable booking resource, and improving organic search performance alongside the agentic experiences.
Airbnb: Expanding Beyond Core Offerings
Airbnb invested $563 million in travel marketing and sales in Q1, representing a 9.5% increase compared to the year before. The goal is to extend beyond its core lodging services. A recent television ad campaign ties into the relaunch of their Experiences platform, with the intent of attracting a broader audience. Growth in underserved global regions, like Spain, Italy, Germany, Mexico, Brazil, and Asian nations, including China, India, Korea, and Japan, is also a key priority. According to Chief Financial Officer Ellie Mertz, these emerging markets have surpassed core markets for five quarters running; Q1 growth rates more than doubled those of the established regions. CEO Brian Chesky explained that “international will be one of the biggest growth drivers,” indicating a long-term global expansion initiative.
Trip.com Group: Targeting New Demographics
Trip.com Group stood out with a 30% increase in Q1 marketing, reaching $413 million. This builds upon comparable growth observed in 2024, in the wake of China’s post-pandemic recovery. The China-based OTA is pursuing targeted demographic strategies, particularly campaigns designed for the “silver generation” (those over 60) such as a short-form drama series tailored to resonate with that age group. Although its travel marketing budget is smaller compared to key rivals, Trip.com’s vigorous investment signals a desire to capture a larger share of the global travel market through tailor-made strategies targeting specific demographic segments.
An AI Era in Travel Marketing
That $4.5 billion Q1 spend by Airbnb, Booking Holdings, Expedia Group, and Trip.com illustrates just how competitive acquiring new users is. The online travel sector’s intense rivalry is highlighted, notably by Trip.com Group’s endeavors. These players are adapting to changing customer tastes and decreasing their dependence on conventional channels by using AI, social media, and localized tactics. The industry is innovating to provide individualized, captivating experiences, from Expedia’s AI-driven Trip Matching to Airbnb’s worldwide growth and Trip.com’s campaigns targeted at specific demographics. As these major travel firms continue to invest extensively in marketing, their emphasis on technology and direct engagement will influence the future of travel, providing customers with effortless, customized methods to see the globe.
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How Integrating Answer Engine Optimization (AEO) Can Supercharge Your SEO Strategy – Built In
/in website SEO, Website Traffic/by Team ZYTAs voice search, chatbots and AI assistants become more common, sites should explore AEO to bolster their SEO efforts. Our expert explains everything you need to know about this emerging field.
Over the past two decades, search engine optimization has become a must for businesses of all types. Businesses quickly learned the ins and outs of SEO, along with tips and tricks that could give their sites an extra boost. Unfortunately, search engines like Google and Bing are constantly updating their algorithms — sometimes just to shut down the “tricks” — and new technologies emerge that force companies to rethink and update their SEO planning.
AEO, or answer engine optimization, is one such technology that many businesses are taking advantage of. And as the war between Google and Bing heats up and artificial intelligence becomes central in search, AEO is a content optimization strategy businesses need to embrace.
AEO optimizes content so that key parts of it will appear in snippets or answer boxes that headline search engine results pages, especially when search queries are phrased as questions. Optimizing content for answers is becoming more essential as people’s search habits change. More and more people are using voice search and chatbots, which operate in a conversational, question-and-answer manner.
More From Sameer SomalWhy SEO Is More Important Than Ever
Simply put, AEO optimizes content so that key parts of it will appear in snippets or answer boxes that headline search engine results pages, especially when search queries are phrased as questions. Optimizing content for answers is becoming more essential as people’s search habits change. More and more people are using virtual assistants like Siri and Alexa, as well as voice search and chatbots. These technologies, like new AI engines such as ChatGPT, operate in a conversational, question-and-answer manner.
Traditional SEO aims to rank content high within search engine results, whereas answer engine optimization works to directly answer users’ queries without their even needing to click through to a website. To accomplish this, content must be clear, concise, and tailored to the questions and target market. Successful AEO bridges the gap between cold algorithms and a humanlike understanding of search questions.
Although SEO is nothing new, the field is still very much on the rise. By 2028, the SEO services market is expected to grow to $170 billion with a compound annual growth rate, or CAGR, of 17.6 percent. That growth will include digital advertising revenues, internet penetration in developing countries, and the increase in social media usage.
A challenge for companies and websites, however, is that SEO algorithms have become more sophisticated. Pages stuffed with keywords and backlinks from low-quality websites no longer do the trick. Today, high-quality, super-relevant content is a must.
AEO offers opportunities here. With content optimized for questions, businesses can directly answer users’ queries. In snippets, the content appears to be a trustworthy source of information on the question, as it provides accurate, relevant, and easily accessible answers, which search engines prioritize and users rely on for credible information.
Additionally, because it appears at the top of search engine results, it catches the user’s eye and makes them believe in its reliability.
A study by Hrefs, a provider of SEO tools and resources, found that snippets ranked in the number one spot receive 8.6 percent of clicks. The page ranked just below it receives, on average, 19.6 percent of clicks. This may seem like more, but it is a relative decline from the 26 percent that it received before or without featured snippets.
Those are impressive numbers in a world where old tricks have lost their luster.
AEO involves a strategic shift in how sites structure their content. Clarity, concision and relevance become the priority. Although content must still be appealing to human readers, it must also align with AI algorithms. This requires straightforward language that directly answers questions, along with well-structured articles laid out with clear subheadings.
For example, a website offering legal advice might have an article titled “How to File for Divorce” with subheadings like “Understanding Divorce Requirements,” “Filing the Necessary Paperwork,” and “What to Expect During the Process.” Each section would use simple, direct language to answer common questions like “What forms do I need to file for divorce?” and “How long does the divorce process take?” This structure not only helps human readers quickly find the information they need, but also ensures that AI algorithms can easily extract and present the most relevant content in search results, improving the site’s visibility and trustworthiness.
One strategy that directly meets these needs is a question-and-answer format, as is common on FAQ pages. The Q&A format is appealing to readers because it provides clear, direct answers to their specific queries, making information easy to find and digest. It also mirrors the manner of AI-driven searches as algorithms are designed to identify and prioritize content that directly responds to user questions.
And just as SEO begins with keyword research, AEO should begin with understanding the types of questions your target audience is likely to ask. This understanding should then direct the content-creation process to produce authoritative content that directly answers anticipated questions. To achieve this, start with keyword research using tools like Google Keyword Planner or AnswerThePublic to find common queries related to your industry.
For example, a skincare website might identify that users frequently search for “How to treat acne naturally,” guiding the creation of content focused on natural remedies. You can also opt for manual research, where you look at similar articles or competitor organizations and analyze what keywords they are ranking for.
Analyzing customer feedback and exploring online forums like Quora can also show you real-world questions your audience is asking, such as common concerns about return policies, leading you to create a detailed FAQ section.
More on the World of SEODial In These 4 Parts of Your Website to Boost Your SEO Ranking
The effective use of structured data is another ingredient in AEO’s success. Structured data tells search engines the exact type of content on a site, such as whether it’s a news article, a how-to guide, or a product listing. An example resource for structured data tags is Schema.org.
Schema.org offers schemas, which provide search engines with information about your pages. It offers schemas for products, people, events, and many other common types of web pages. For example, suppose you run an online store selling books. By using the “Product” schema from Schema.org, you can add structured data to your product pages, specifying details like the book’s title, author, price, availability and even customer reviews. This structured data helps search engines understand that your page is a product listing for a book, which can lead to enhanced search result features, such as displaying the book’s price or star ratings directly in search results. This not only improves your site’s visibility but also makes the information more accessible and appealing to potential customers.
Traditional SEO emphasizes creating content that’s engaging and attractive to human readers. A text whose purpose is just to repeat keywords and pack in links will turn off site visitors instantly. The same holds true for AEO.
Though content should answer questions in a straightforward manner, it must still be informative and valuable to readers. Avoid writing styles that sound like AI and technical jargon. Just as with SEO, AEO content must walk a fine line between optimization and great, engaging copy.
Further strategies include adding alt text for images, transcripts for video content, and efficient keyboard navigability. For example, if you run a blog about cooking, you should add descriptive alt text to your recipe images, like “Freshly baked chocolate chip cookies on a cooling rack.” This helps users with visual impairments understand what the image depicts through screen readers. You can also provide a transcript for any cooking videos you post, so users who are deaf or hard of hearing can follow along with the content. This ensures your content is accessible to all potential users regardless of their understanding and circumstances.
Only one thing is certain with Google: Its search engine is in a constant, ongoing state of change. So too are competitors like Bing as they integrate AI in hopes of carving into Google’s vastly dominant market share. As a result, there is no sure way to put content into Google snippets. Today’s magic tricks may result in an algorithm change that makes them worthless tomorrow.
Ongoing changes mean that monitoring your results will be important. AEO will, like SEO before it, require regular monitoring and changes in content planning and strategies to stay aligned with evolving search trends and maintain optimal visibility. Use tools like Google Analytics and Google Search Console to track performance metrics. Watch for fluctuations in snippet appearances and rankings, stay updated on search engine algorithm changes, and analyze user feedback and behavior. Also, regularly review competitor activity to adapt your strategies accordingly.
One other possible challenge is answers that are too good. If the snippet fully satisfies the searcher’s question, that user may not click through to the website the snipper comes from. To address this, enhance your snippet with a compelling call-to-action or additional context that encourages users to visit your site for more. For example, include phrases like “Discover expert tips and exclusive content on our full guide” to entice users to click through and explore further.
More on SEOWhy You Need to Use SEO Outside of Google
AEO is not a replacement for SEO; it’s more of an enhancement. In the future, the two will be intertwined, with websites needing to optimize content for both strategies.
Virtual assistants and chatbots are becoming more and more popular. Siri and Alexa are constantly gaining new users through devices that come equipped with them, while chatbots are appearing on all types of websites to answer users’ questions. As a result, the use of questions in searches — and the expectation of a direct answer — will continue to grow. For some companies, being able to provide the most direct answer first will be a must.
Although Google still rules the search world with more than 90 percent of the market, according to Statista, AEO, chatbots, virtual assistants, and engines like ChatGPT are creating a new landscape that gives businesses new ways to reach audiences and new opportunities for traffic growth.
And that is the real power of AEO: Creating new opportunities and discovering existing ones for your business and implementing them through expertise to give your target market the answers it needs.
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Deal.ai review: 21-day digital marketing test – results! – Techpoint Africa
/in website SEO, Website Traffic/by Team ZYTADVERTISEMENT
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You know that feeling when you’re knee-deep in marketing tasks, crafting ads, writing email newsletters, brainstorming hooks, sorting appealing and copyright-free visual representations—and you wish someone (or something!) could take over so you could catch a break? Well, that was exactly my story.
Frustrated with juggling these dozen tasks and with their tools, I embarked on a quest for a unified solution. My wandering led me down a rabbit hole of productivity blogs and AI forums until I got fed up with generic marketing services.
Then, one fateful Tuesday night, while scrolling through a Trustpilot review page during a product hunt, Deal.ai made an announcement into my knowledge orbit. Intrigued, I dug into its background and features, which emphasized promises of scroll-stopping ads, magic hooks, smart website building, and hyper-realistic visuals. It sounded like marketing magic. “Could this tool really deliver?” I asked the silent room.
To find out, I stretched Deal.ai through its width for 21 days, testing its capabilities across various marketing tasks. Now, I’m here to spill the details. Did it serve me energy and excellent results, or was it just another overhyped tool?
Let’s get into it!
Deal.ai is an innovative platform that utilizes artificial intelligence (AI) to redefine how businesses approach digital marketing. Founded in 2023, its creators (Alex Mehr, Arman Noor, and Terry Shand) unionized field experts in technology, marketing, and business development to create a solution that empowers marketers, businesses, and freelancers to achieve more with less effort.
At its heart is the goal of simplifying marketing strategies with advanced AI tools, with an enjoyable twist: easy navigation for users with minimal technical skills.
The platform stands out for its comprehensive suite of over 22+ AI-driven tools. These include content generation, email marketing automation, sales funnel optimization, and even video production. Since it launched, deal.ai has earned high praise, garnering ratings of 4.7 stars across trusted review platforms like Trustpilot, realreviews.oi, and G2 for its user-friendliness, affordability, and tangible ROI.
One of Deal.ai’s most praised features is its white-label membership option. This empowers users to not only benefit from its tools but also rebrand and resell them, creating entirely new revenue streams. This functionality has elevated deal.ai status as a software provider to a growth partner, equipping businesses to scale in both reach and profitability.
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The entire process took no more than 5 minutes, and the concise length of this subheading will prove that to you.
I started by heading to the Deal.ai website page. The prominent “Sign Up” button was situated at the middle left of the page, so I clicked on it.
The loaded page prompted me to set up my login details, which included filling in basic personal information, such as my name, email address, and password.
After that, information on the membership pricing structure popped up, and I chose one. As you would guess the next step, I entered my card details. After that, I clicked on “Access”.
Once I submitted my details, I received an email verification link. Clicking on it confirmed my account and granted access to the platform.
From there, I could immediately start exploring the tools available on Deal.ai, such as scroll-stopper ads, hyper-realistic image generators, image editors, smart websites, etc.,
Interface Rating
Right from the second my screen opened Deal.ai’s website, I was impressed by the simplicity of its interface and user-centricity. Here’s how I’d break it down:
Navigation: The main dashboard provides a clean layout with all tools laid out and is also accessible via a sidebar menu. Each tool is labeled clearly, making it easy to find what you need without clicking through layers of menus.
Customization: The platform allows for some customization, such as tailoring your dashboard view or setting up personalized AI recommendations.
Tool Integration: Switching between tools like funnel builders, ad creators, or CRM systems felt seamless. Everything is integrated into one cohesive system.
Learning Curve: While basic tools were easy to use immediately, some advanced features (like white label) required a bit of exploration or referencing tutorials.
Visual Design: The design is modern yet minimalistic enough not to overwhelm but detailed enough to provide all necessary information at a glance.
Honestly, I’d rate the interface an 8 out of 10 for its ease of use and accessibility. It’s perfect for beginners and tech-savvy individuals alike.
These are the core features that sum up Deal AI’s functionalities in four areas. First, AI marketing:
Secondly,
Thirdly,
Lastly,
The AI Hyper-Realistic Image Generator was one of the first tools I explored. The promise of creating stunning visuals with AI intrigued me. But I found it to be hit or miss. Sometimes, the results were truly impressive, detailed, vibrant, and almost indistinguishable from real photos. Other times, the AI struggled to interpret my prompts accurately, leading to strange or nonsensical images. However, when it worked, it saved me considerable time and effort compared to traditional stock photos or custom design work. This is a result from a “hit” moment when it produced an image of an ancient sand castle.
The Magic Hooks feature was something I was incredibly excited about because a good hook is essential to a good ad campaign since the best hooks definitely help boost click-through rates and engagement. So, I provided it with basic information about my product and target audience, as well as a business description, and it provided a variety of catchy hooks.
Some were generic, but others were surprisingly creative and aligned well with my brand’s voice. Here’s a sneak peek at the magic hook tool dashboard.
The benefits of creating scroll-stopping ads in today’s visually saturated content space cannot be emphasized enough. So when I read that deal.ai offers a tool that promises to create eye-catching ads tailored to halt scrolling and engage users; I wanted some of that immediately! When the chance came, I was impressed with the tool’s ability to generate visually appealing and attention-grabbing ads with minimal effort on my part. All I had to do was type in a description box:
The result was a collection of ads to peruse, adjust, and choose from.
This task was less impressive than I anticipated. I hoped it could create images with a human-like resemblance, but it did an AI animation instead. I could use it for the content forms I wanted to incorporate. Mind you, the AI did generate images based on my prompts, but the results lacked the humanness I sought. You can guess what happened next. I scour through Pinterest and Google images, looking for the right fit. So time-wasting.
I’d likely explore other AI image generators or Pinterest for the next task that requires image generation to get more impactful results.
The prospect of launching and owning a turnkey software business that generates monthly income ranging from $20 to $197 per buyer is nothing short of thrilling. It feels surreal to think I can present a sophisticated AI platform as my own without the hassle of developing it from scratch. This unique income initiative not only allows me to tap into the growing demand for AI solutions but also empowers me to build a brand that resonates with my target audience.
To enable users to document their process and see how other users are having success with the platform, Deal.ai hosts regular live streams.
These sessions are invaluable as they provide insights into how other users successfully leverage the platform. During these live streams, I found myself not only learning from experts but also feeling a sense of community and motivation. The transparency in sharing success stories fosters an environment where everyone can thrive together, making the learning process both enjoyable and enriching.
Ideally, an AI decision-making speed outrates the human mind’s capabilities. In my previous writing experiences, it took me approximately 3 hours to decide on a topic, tone form, write, and choose visual representations for a single newsletter content type.
However, with Deal.ai’s automation capabilities, tasks that once consumed my time are now executed instantly. This efficiency allows me to focus on more strategic aspects of running my marketing agency rather than getting bogged down in repetitive tasks.
The scalability offered by Deal.ai is impressive. I’m not worried about my marketing agency’s business growth rate. Why? I can quickly expand my service offerings due to the platform’s innovative technological upgrade, which assures me that it will adapt to my needs, enabling me to serve more clients effectively.
What truly sets Deal.ai apart is its innovative approach to digital marketing. The integration of AI across various tools not only enhances functionality but also keeps me ahead of industry trends. From magic hook and scroll-stopper ad creation to visual generators, the innovative features empower me to make data-driven decisions quickly and efficiently.
Deal.ai Marketing agency is available in multiple languages, including English, Español, Français, Yorùbá Slovenčina, Norsk, Hrvatski, Svenska, etc.
Finally, I must mention the responsive customer support that Deal.ai provides. Whenever I encountered challenges or had questions, their team quickly assisted me and gave satisfying responses. This created a smooth flow as I navigated through the various tools available.
While my experience with Deal.ai has mainly been positive, certain areas could improve.
I find the price plans to be expensive and unaccommodating to budget-conscious users who would love to explore Deal.ai. While the features offered are valuable, these users would definitely hesitate. Deal.ai could offer more flexible pricing options or tiered plans that cater to different budgets.
Although Deal.ai offers a demo, regular live training, and a bootcamp training program to help users get started, the learning curve for advanced features can still be quite steep. These educational outlets, though undoubtedly helpful for understanding the basics and setting up the platform, mastering some of the more complex functionalities requires additional time and effort.
While the White Label membership plan allows branding and pricing control, deeper customization (e.g., creating unique AI apps) may require technical expertise or additional support that not all users can access.
It’s essential to evaluate how Deal.ai stacks up against its competitors. Below is a detailed comparison of Deal.ai with two notable alternatives, HubSpot Marketing Hub and ClickFunnels, to help you decide which platform aligns best with your goals.
In terms of pricing, Deal.ai assures an affordable, all-in-one marketing solution compared to its counterparts’ steep price structures. The white-label option on the platform allows users to create and launch their own business software for a great income. On the other hand, HubSpot is perfect for medium to large enterprises, with its comprehensive CRM tools made to enhance customer engagement and simplify complex workflows, making it a scalable option for growing businesses. Meanwhile, ClickFunnels builds high-conversion sales funnels for entrepreneurs/ businesses and integrates them with marketing systems. Ultimately, Deal.ai is uniquely positioned above these two because of its white-label options, AI capabilities, cost-effectiveness, and comprehensive tool library.
Based on my thorough checks, I believe Deal.ai is an excellent fit for these individuals and businesses:
While Deal.ai offers a lot, it might not be the best choice for these classes:
While exploring Deal.ai, it becomes clear that this platform is far from worthless; rather, it presents a compelling, unique proposition. With its range of both AI-driven and systemic tools, Deal.ai empowers users to launch and manage their own marketing agencies effectively. The platform offers features such as a scroll stopper ad creator, smart website builder, ultra-fast funnels, email marketing, e-commerce PDP, and integrated CRM, all of which simplify the digital marketing process.
However, just like with every app, Deal.ai faces certain drawbacks, like its cost fluctuations and extensive learning curve for advanced features. But its positives greatly outweigh these two negatives.
I’d recommend deal.ai to anyone ready to harness and embrace the power of AI in their digital marketing careers.
If you have tried deal.ai before reading this article, I’d like to read your experiences. And if you are just about to join the train, save this article for further assistance. I have so many other AI reviews to share, and you’d be the first to read when you subscribe to our website.
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Google Outlines AI Advances at I/O Event, Including Shopping and Search Updates – Social Media Today
/in website SEO, Website Traffic/by Team ZYTGoogle Outlines AI Advances at I/O Event, Including Shopping and Search Updates Social Media Today
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Edimakor V4.0.1 Revolutionizes Digital Creation with Powerful AI Image and Video Generation Tools – djournal.com
/in website SEO, Website Traffic/by Team ZYTEdimakor V4.0.1 Revolutionizes Digital Creation with Powerful AI Image and Video Generation Tools djournal.com
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