120+ Digital Marketing Statistics for 2025 for Online Growth – Learn Hub | G2

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December 23, 2024
Lauren Pope photo by Lauren Pope  /  December 23, 2024
In a world where new businesses are popping up every day, brand visibility is everything.
Digital marketing is the answer to getting your brand in front of thousands of new potential customers using social media, mobile marketing, and all that good stuff.
But where do you start? Which platform should you focus on? Do you engage digital marketing services, and which strategies are worth your time? There are plenty of questions to answer.
That’s why we’ve put together the top digital marketing statistics for 2025. These insights into content and email marketing, search engine optimization (SEO), video marketing, and artificial intelligence (AI) will help refine your strategies and keep you ahead of the curve.
Whether your company is business-to-business (B2B) or business-to-consumer (B2C), digital marketing is the most effective tactic to gain more visibility, customers, and revenue for your company. Here are some general statistics to give you an idea of the digital marketing landscape.
the number of ads the average person sees per day.
Source: Siteefy
Content marketing is a strategy in which marketing teams post relevant and engaging content to boost the value and visibility of their products or services. A great example of this is when marketing teams create informative blogs that establish their brand as a thought leader in their respective field. Here are some statistics about how real marketers are using content marketing in their larger digital marketing strategy. 
of B2B marketers experienced growth in sales and revenue in 2023 due to content marketing.
Source: Content Marketing Institute
Websites are an excellent approach to increasing your digital market authority. We’ve reviewed some intriguing website-building statistics and how they influence online user experiences.
of U.S. websites received between 1,001 and 15,000 monthly visitors in 2023.
Source: HubSpot
Email marketing remains the best digital marketing channel for ROI. Although it can be expensive and a bit tedious at times, time and time again, email marketing works. But what are the best ways to ensure your message stands out in a crowded inbox? These email marketing statistics can give you a good idea of where to get started.
of brands consider email marketing crucial to their business success.
Source: Litmus
Lead generation is one of the most essential metrics marketers are judged against. However, getting people to fill out lead forms and sign up for email newsletters is hard. These statistics outline which lead generation strategies will give you the best results and how you can optimize your lead funnel to generate higher quality leads faster than ever. 
of marketers spend at least half of their budget on lead generation.
Source: WebFX
PPC is a digital advertising approach in which the advertiser pays a charge each time one of their advertisements is clicked on. PPC advertisements come in various kinds and sizes (literally) and can contain text, graphics, videos, or a combination of the three. They may be found on search engines, web pages, social networking platforms, and other sources. Let us take a look at some interesting figures associated with PPC advertising.
is the projected spend on search advertising globally in 2024.
Source: Statista
Mobile marketing is a digital marketing strategy in which marketing teams attempt to reach their audience on their phones through channels such as text messaging and email. A business with an effective mobile marketing strategy will optimize its web pages for mobile viewing as well as all of its email marketing. Here’s a look at how marketers can make mobile marketing work for them.
is the forecasted value of mobile e-commerce sales by 2027.
Source: Statista
SEO is a popular method for generating traffic to a brand website by ranking for popular search queries. Companies that want to drive traffic through SEO often conduct research on significant keywords that internet users are commonly searching for. They then focus on content optimization by creating targeted pieces around these keywords to drive more traffic to their site.
These statistics show the best SEO strategies in your digital marketing efforts. 
is the most searched keyword both in the U.S. and globally.
Source: Ahrefs
Social media is one of the most popular digital marketing channels, and it’s only expected to grow. Marketers have trusted platforms like Facebook, Instagram, and Twitter for a long, long time. But what about new opportunities like TikTok and Snapchat? Are they worth your time and marketing budget? Have a look below.
people interact with Instagram’s story feature every month.
Source: SourcePilot
Video marketing has seen a massive boom in popularity in the last few years. Because videos are often expensive and time-consuming to produce, most marketers are still unaware of the benefits these resources can bring their brand. Here are some of the best video marketing statistics for marketers to keep in mind.
of marketers plan to focus on creating AI-assisted explainer or brand videos this year.
Source: Lemonlight 
AI has been around for a long time, but adoption rates skyrocketed with the advent of ChatGPT. Marketers employ AI for various functions, including image production, podcast script authoring, and even video editing. Marketers are also adjusting to this transition by investing in AI marketing solutions. Take a look at these fascinating statistics regarding the use of AI in marketing.
marketers turn to generative AI tools for creating content.
Source: G2
Sources: 
With all of the different ways that businesses can market their product, it is clear that we are living in the golden age of digital marketing.  By leveraging the power of data-driven insights, creative content, and strategic online platforms, businesses can unlock the full potential of digital marketing to drive growth, build brand recognition, and connect with customers in previously unimaginable ways.
Whether you’re an SMB looking to get your brand off the ground or an enterprise brand hoping to reach even more customers, digital marketing can provide a wealth of information and tools to choose from.
Troubled by SEO? Check out how to do an SEO Audit with a free checklist.
Lauren Pope is a former content marketer at G2. You can find her work featured on CNBC, Yahoo! Finance, the G2 Learning Hub, and other sites. In her free time, Lauren enjoys watching true crime shows and singing karaoke. (she/her/hers)
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SEO Product Descriptions: 7 Tips To Optimize Your Product Pages (2024) – Shopify

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No one can buy your products if they can’t find them. This article offers 7 tips to optimize your SEO for product descriptions.
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You’re confident about your storefront on-site performance. Your site-speed score is top notch, your images are professionally shot, and a recent iteration of testing has taken your ecommerce conversion rate optimization to a new level.
Unfortunately, even if your product descriptions are optimized to sell, that may not be enough to impact your bottom line.
After all, no one can buy your products if they can’t find them.
And, if you’re not number one in search… you might as well not exist. The average click-through rate (CTR) for position one is 45.44%, according to Advanced Web Ranking, with position two bringing in an average CTR of just 17%.
In this article, you’ll learn seven tips for writing product descriptions that earn better search rankings for your ecommerce store.
Search engine optimization (SEO) product descriptions help ecommerce websites show up better in search engines like Google. They are used on websites that sell products online, like clothes or toys, and include special words and phrases that people might use when they’re searching for those things online.
These descriptions serve two important purposes: they optimize your website’s product pages and can be adapted for product feeds on shopping platforms like Google Shopping. For best results, creating unique descriptions for each platform is recommended rather than using identical content. This means writing one optimized version for your website and a distinct version for shopping feed listings to maximize visibility and avoid content duplication.
You can rank higher for relevant keywords by including them in your product descriptions, which will help drive organic traffic to your website and make your products more visible in search engine results pages (SERPs).
Well-written, informative product descriptions can provide value to potential customers and improve their overall experience on your ecommerce site. Online trust and credibility can increase conversions.
A detailed, accurate, and engaging description of your products can persuade potential customers to buy. Good copywriting can also help you differentiate your products from the competition.
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With immense pressure to deliver results, CMOs require a robust commerce platform to substantiate their impact and drive organizational success.
The number one rule for good ecommerce SEO is to write for people first—not for the search engine web crawlers.
What’s good for your target audience is good for search engines, because their top priority is usability. The whole point of organic search is to help users find exactly what they’re looking for. If your own product descriptions align with this goal, you’re going to please Google Search algorithms and rank well.
Sure, you can use the manufacturer’s descriptions—but they won’t be able to nail your brand voice and audience pain points like you can. It also might create duplicate content across different websites. 
When writing your descriptions, always ask yourself:
If you start from square one using this approach, you’re already on the ideal path to writing SEO-optimized product descriptions. If you already have product descriptions on your site, conduct an SEO audit to see which are performing well, and improve on the ones that are not.
You cannot write an informative, accurate description of a product unless you understand that product inside out. Vague knowledge of a product will lead to an equally vague description, one that is unhelpful for your online buyers as well as the search engines.
Here’s a good example: Does this writer know anything about the winter boots they’re describing?
This description could be referring to any winter boots. It doesn’t connect to the buyer’s information needs. It’s heavy on features, but light on benefits.
You may be jazzed about your products’ features and ready to shout them from the rooftops—but all your buyers care about are the benefits.
Here’s the difference:
Features are impersonal. Features describe what a product can do, what it looks like, or how it works, without relating those things to the buyer. Features are great, but why should the buyer care about them?
Let’s return to the above winter boots for an example of an entirely features-driven product description:
“The Cougar Creek Boots Feature A Canvas Upper With A Round Toe. The Man-made Outsole Lends Lasting Traction And Wear.”
This description tells you what materials the boots are made of. What it does not tell you is how boots made of those materials will improve your life beyond “lasting traction and wear.”
Even that part tells us next to nothing:
Even if these boots could get you through a week living in a sub-zero arctic tundra, we’d never know. So what’s a better way to inform online buyers and get them to linger on your product page?
Benefits describe how product features will work for the buyer. Benefits address exactly how your product will improve your customers’ lives.
Describing benefits is far more helpful for certain demographics than listing features. Adding product benefits makes your description relevant to the buyer—and that makes it better for SEO.
A good, benefits-driven description looks like this:
This description not only mentions features (“a waterproof rubber foot” and “a soft fabric lining”), it also tells you how you will benefit from them (the rubber “blocks moisture from getting in” and the fabric lining “ensures toasty warmth and comfort”).
Note how quickly you get a clear picture of what it would be like to wear these boots when you read this description. It covers all the main points that matter to a buyer in two sentences.
When you stick to the benefits of your products in your descriptions, your persuasive power and enterprise SEO strategy will both be equally effective.
To optimize SEO for product descriptions, you must include using the right target keywords. This will help search engines understand your pages, which will help internet searchers find what you’re selling.
So, how do you do the right keyword research?
It’s all about narrowing it down to the right phrase, which starts with a solid keyword research tool. SEMrush is a great option, as is KWFinder or Moz Keyword Explorer. These tools let you research specific keywords and give you valuable data about factors like:
The right keywords will almost always fall into that last category, known as long tail keywords. Why? Because longer queries tend to have more commercial search intent. You should use long tail keywords because they have a higher conversion value—they lead to more sales.
For example, let’s say we’re selling a product that fits the general definition of “face oil.”
To narrow down our keyword, we consider our ingredients (or substitute the benefits and features, if we have a retail product).
If we add our top ingredient for face oil, we might identify something truly unique, like squalane oil. (For inquiring minds, squalane is a plant-based substance known for anticancer and skin-protecting effects.)
Let’s say our product also contains vitamin C and rose oil. We can add more key ingredients, and get a targeted phrase: squalane vitamin C rose oil.
Check out how the competition numbers go down when we narrow down our search queries (screenshots from Semrush).
Starting with “face oil,” we’re up against some fairly big sites: In the top results are landing pages from Ulta and Sephora, and we’re looking at numbers on the keyword difficulty scale that score past 50 out of 100. It’s possible buyers will find our product with this search, but it won’t be easy.
But just by adding “vitamin c rose” to “face oil,” we can identify an easier keyword to rank for:
By narrowing down, we’re competing with fewer big names to win first-page placement for our keyword ranking.
Check out how the brand Biossance—a Shopify merchant—uses this exact keyword phrase for its product name, a fantastic example of how to “SEO” your product descriptions.
Once you have some good keywords in hand, you can strategically place them in your product descriptions.
Avoid keyword stuffing. This is easy to do in short descriptions (300 words or less). To avoid it, use your focus keyword no more than a few times:
Include your keyword in your link text, but only if it meshes with the product title.
Let’s return to the Biossance facial oil for a good example of how to use keywords in your product descriptions.
Throughout this product description, the keyword “squalane vitamin C rose oil” is used:
This shortlist above is all you need to rank (and to avoid penalization for repeating your keyword ad nauseam).
Unfortunately, there is no set length that works for every product. Instead, best practices demand that you base the length of your descriptions on customers’ level of awareness of your product.
Potential buyers with low awareness of your product will need more convincing—they don’t know you, your product, or that they have a need for it. This means you have to describe your product thoroughly to bring them to the level of awareness needed for a sale.
The example we looked at above from Biossance thoroughly addresses buyers, even those at a low awareness level.
The first part of the description is a general summary, and below that there are tabs the user can click on for more details, ingredients, how to use, and FAQs. This is a fantastic way to lay out product copy in a way that is both user-friendly and informative.
Biossance also showcases customer reviews buyers can check out to see if it’s the right product.
On the other end of the spectrum, highly aware online buyers are already fully cognizant of the product and why they need it. They require far less convincing to reach for their wallets, so you’ll need less copy.
Here’s an example of a product description for a simple T-shirt from Madewell that addresses buyers with a high awareness level:
Everybody knows what a T-shirt is and what it’s for. We don’t need a novel-length description to explain it—just a brief paragraph and key bullet points.
Of course, awareness can be features-dependent, too.
For instance, think about selling everyday cotton T-shirts like the ones described above. Everybody knows what they are, what they’re used for, and how to care for them—you don’t need to explain their purpose or describe their special features in detail.
But what about organic cotton T-shirts? What about hand-sewn T-shirts with embroidered details? Or designer T-shirts made from high-end fabric?
As you can imagine, as the special features of a product increase, the length of the description you need grows too.
This is why your product description length for SEO depends on your particular targets, their level of product awareness, and the type of products you sell.
Your call to action (CTA) should come after the product description is written. CTAs help shoppers move seamlessly through their journey, from product browse to checkout. They should be clear and engaging, and include an action you want the customer to take.
Create ecommerce product pages with CTA’s like “Add to Cart” or “Add to Bag.” Many retailers also use a secondary “Add to Wishlist” CTA to let shoppers save desired products to their account, as seen in the Culture Kings example below.
Another must for good SEO is to avoid duplicate content at all costs.
In general, creating similar descriptions for all the products in your online store can cause problems to your website for to rank properly on search engines. Algorithm might struggle trying to index your pages.
When you have product descriptions that look like near-duplicates, search engines don’t know what to do with them. This can drive down visibility for all of your pages.
To make sure this doesn’t happen to you, each of your product descriptions needs to be unique, including specific product titles.
There’s no doubt about it: SEO for product descriptions is important for any DTC or B2B ecommerce strategy.
The key is to think of the online buyer’s information needs first and foremost. Then, follow best practices to ensure your digital marketing will net the attention of search engines.
That’s the simple rule of thumb for writing winning product descriptions that do their job without a hitch.
To optimize a product page for search, some of the main elements you’ll need are a descriptive heading, title tag, and meta description, a unique product description, high-quality product images with descriptive alt text, and a human-readable URL structure.
They should be as long as necessary to comprehensively describe the product. Keep readability in mind. If shoppers can easily understand and connect with your text, they’ll act on it. Meta descriptions on product pages, however, should be between 120 and 160 characters if you don’t want Google to rewrite them. Note that even if your tags are good, Google may still rewrite them based on the search query.
Your product description should provide a valuable and engaging experience for your reader that explains the product’s primary features, benefits, and pricing. It should also include the business value you provide to optimize click-through rates.
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How Artificial Intelligence is Revolutionizing Digital Marketing Campaigns – Republic World

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Updated 26 June 2025 at 18:49 IST
The landscape of digital marketing is undergoing a seismic shift as artificial intelligence takes centre stage. From campaign planning to real-time optimisation, AI is empowering marketers to understand audiences like never before, automate complex processes, and deliver personalised experiences at scale. 
Artificial Intelligence has rapidly become the defining force behind the transformation of digital marketing. As brands and agencies adapt to a landscape shaped by ever-increasing data and shifting consumer behaviors, AI stands out as the catalyst for innovation, efficiency, and measurable results. In India, the evolution is particularly pronounced, with Digital Marketing Companies in India leveraging AI to deliver campaigns that are not only more targeted but also more responsive to real-time consumer needs.
The traditional approach to digital marketing relied heavily on broad segmentation and generalized messaging. AI has shattered these limitations by enabling true personalization at scale. Modern algorithms analyze vast streams of customer data—ranging from browsing history to purchase patterns and social media activity—to identify individual preferences and predict future actions. This allows marketers to craft messages, offers, and experiences that resonate on a personal level, fostering deeper connections and higher conversion rates.
Personalization is no longer about addressing customers by their first name in an email. AI enables dynamic content creation, where every touchpoint—be it an ad, a landing page, or a chatbot interaction—is tailored to the user’s unique journey. The result is a seamless, relevant experience that feels intuitive and engaging, setting new standards for customer satisfaction and brand loyalty.
One of the most significant advancements brought by AI is the ability to anticipate customer behavior through predictive analytics. By processing historical data and identifying patterns, AI-powered tools can forecast which users are most likely to engage, convert, or churn. This foresight empowers marketers to allocate resources more effectively, optimize campaign timing, and design proactive retention strategies.
Predictive analytics also supports smarter budget allocation. Marketers can now identify high-value prospects and prioritize them with tailored offers, maximizing the return on every marketing dollar spent. This shift from reactive to proactive marketing is redefining how brands approach customer acquisition and retention in the digital age.
AI’s impact goes beyond strategy and analytics—it is fundamentally changing the way campaigns are managed. Automation tools powered by AI take over repetitive tasks such as bid adjustments, audience segmentation, and performance monitoring. This not only reduces the manual workload for marketing teams but also ensures that campaigns are constantly optimized for the best possible results.
Real-time data analysis allows AI systems to make instantaneous adjustments to ad placements, messaging, and targeting. This agility is crucial in today’s fast-paced digital environment, where consumer preferences and market dynamics can shift overnight. By automating these processes, brands can maintain a competitive edge and respond to opportunities or challenges as they arise.
The era of mass marketing is giving way to hyper-targeted campaigns, thanks to AI’s advanced audience segmentation capabilities. Machine learning models analyze diverse data points to identify micro-segments within larger audiences. Marketers can then deliver highly relevant content to each segment, increasing engagement rates and reducing wasted ad spend.
This precision targeting extends across channels, from search and social media to programmatic advertising and email. AI ensures that the right message reaches the right person at the right time, driving higher click-through rates and conversions. As consumers become more discerning, this level of relevance is essential for capturing attention and building trust.
AI-powered chatbots and virtual assistants have become integral to digital marketing campaigns. These tools provide instant, round-the-clock support, guiding customers through their purchase journey and answering queries in real time. Unlike traditional customer service channels, AI chatbots learn from each interaction, continuously improving their responses and recommendations.
Conversational AI goes beyond simple Q&A. It can upsell, cross-sell, and even personalize product suggestions based on user behavior. This not only enhances the customer experience but also drives additional revenue opportunities for brands. With AI handling routine interactions, human agents are free to focus on more complex and value-added tasks.
Content remains at the heart of digital marketing, and AI is playing an increasingly important role in both creation and optimization. Natural language processing algorithms can generate basic content for ads, emails, and social media posts, freeing up human creatives to focus on strategy and storytelling. AI also analyzes engagement metrics to determine which content resonates most with different audience segments, informing future content strategies.
Visual content is not left behind. AI tools optimize images and videos for different platforms and audiences, ensuring that every asset is both appealing and relevant. This data-driven approach to content creation leads to higher engagement and more effective campaigns.
AI’s ability to process and analyze massive datasets in real time is transforming how decisions are made in digital marketing. Marketers now have access to actionable insights that were previously unattainable, from granular audience behaviors to macro-level market trends. This data-driven approach supports smarter strategy development, campaign optimization, and performance measurement.
With AI, marketing is no longer a guessing game. Every decision is backed by evidence, reducing risk and increasing the likelihood of success. As the volume and complexity of data continue to grow, AI’s role as a strategic advisor will only become more critical.
While AI offers tremendous benefits, it also raises important ethical questions around data privacy, transparency, and bias. Marketers must ensure that AI-driven campaigns respect user consent and adhere to regulatory standards. At the same time, the human touch remains essential—AI should augment, not replace, human creativity and empathy.
Striking the right balance between automation and authenticity is key to building lasting customer relationships. Brands that use AI responsibly and transparently will earn greater trust and loyalty from their audiences.
India’s digital marketing landscape is uniquely positioned to benefit from AI adoption. With a rapidly growing internet user base and increasing digital literacy, Indian marketers are leveraging AI to overcome challenges such as language diversity, regional preferences, and complex consumer journeys. The integration of AI is helping brands reach new markets, engage diverse audiences, and drive business growth in ways that were previously unimaginable.
As the founder of a digital marketing consultancy, Vijay Sood observes that the shift towards AI-powered marketing is not just a trend but a necessary evolution. The ability to harness data, automate processes, and deliver personalized experiences is setting new benchmarks for success in the industry. Marketers who embrace AI are better equipped to navigate the complexities of the digital ecosystem and deliver results that matter.
The revolution sparked by artificial intelligence is still in its early stages. As technology continues to advance, we can expect even greater integration of AI into every facet of digital marketing—from creative development to customer engagement and beyond. The focus will increasingly shift towards delivering value at every touchpoint, using AI to anticipate needs, solve problems, and create memorable experiences.
In conclusion, the rise of AI is redefining what is possible in digital marketing. Brands that adapt quickly and thoughtfully will not only stay ahead of the curve but also shape the future of the industry. As this transformation unfolds, organizations like SwiftPropel are at the forefront, helping clients navigate the opportunities and challenges of this new era with insight, integrity, and innovation.
Published 26 June 2025 at 18:49 IST
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Envista Forensics Propels Demand Generation with ON24 Through Continuing Education and AI-Powered Content Creation – MarketScreener

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Published on 06/26/2025 at 09:05
Envista Forensics is building a scalable, certification-driven marketing engine with ON24, a leading first-party customer engagement platform for B2B sales and marketing. With the ON24 AI-powered Analytics and Content Engine (ACE) and engagement capabilities, Envista has propelled webinars into a top revenue-generating channel, reducing content creation time by 50% and increasing output by 40%. Envista helps thousands of insurers, legal professionals, and corporations uncover critical insights to resolve claims and disputes.
With large attendee numbers per webinar session, the team needed a platform that could scale while capturing valuable audience insights. They turned to ON24 to gain the automation, data, and marketing capabilities necessary to power a growing certification program and accelerate pipeline creation. With deep Salesforce integration, Envista now seamlessly automates campaign follow-up and personalization.
The marketing team also repurposes webinar sessions into bite-sized Key Moments videos and AI-generated content for blogs, social media, and sales enablement–transforming continuing education into a demand generation engine.
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Google I/O 2025 recap: AI updates, Android XR, Google Beam and everything else announced at the annual keynote – Engadget

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Today is one of the most important days on the tech calendar as Google kicked off its I/O developer event with its annual keynote. As ever, the company had many updates for a wide range of products to talk about.
The bulk of the Android news was revealed last week, during a special edition of The Android Show. However, Tuesday's keynote still included a ton of stuff including, of course, a pile of AI-related news. We covered the event in real-time in our live blog, which includes expert commentary (and even some jokes!) from our team.
If you're on the hunt for a breakdown of everything Google announced at the I/O keynote, though, look no further. Here are all the juicy details worth knowing about:
Quelle surprise, Google is continuing to shove more generative AI features into its core products. AI Mode, which is what the company is calling a new chatbot, will soon be live in Search for all US users.
AI Mode is in a separate tab and it's designed to handle more complex queries than people have historically used Search for. You might use it to compare different fitness trackers or find the most affordable tickets for an upcoming event. AI Mode will soon be able to whip up custom charts and graphics related to your specific queries too. It can also handle follow-up questions.
The chatbot now runs on Gemini 2.5. Google plans to bring some of its features into the core Search experience by injecting them into AI Overviews. Labs users will be the first to get access to the new features before Google rolls them out more broadly.
Meanwhile, AI Mode is powering some new shopping features. You'll soon be able to upload a single picture of yourself to see what a piece of clothing might look like on a virtual version of you.
Also, similar to the way in which Google Flights keeps an eye out for price drops, Google will be able to let you know when an item you want (in its specific size and color) is on sale for a price you're willing to pay. It can even complete the purchase on your behalf if you want.
AI Overviews, the Gemini-powered summaries that appear at the top of search results and have been buggy to say the least, are seen by more than 1.5 billion folks every month, according to Google. The "overwhelming majority" of people interact with these in a meaningful way, the company said — this could mean clicking on something in an overview or keeping it on their screen for a while (presumably to read through it).
Still, not everyone likes the AI Overviews and would rather just have a list of links to the information they're looking for. You know, like Search used to be. As it happens, there are some easy ways to declutter the results.
We got our first peek at Project Astra, Google's vision for a universal AI assistant, at I/O last year and the company provided more details this time around. A demo showed Astra carrying out a number of actions to help fix a mountain bike, including diving into your emails to find out the bike's specs, researching information on the web and calling a local shop to ask about a replacement part.
It already feels like a culmination of Google's work in the AI assistant and agent space, though elements of Astra (such as granting it access to Gmail) might feel too intrusive for some. In any case, Google aims to transform Gemini into a universal AI assistant that can handle everyday tasks. The Astra demo is our clearest look yet at what that might look like in action.
On the NotebookLM front, Google has released an iOS and Android app for the tool. The company also took the opportunity at I/O to show off what NotebookLM can do.
Google put together a notebook featuring the I/O keynote video from YouTube as well as associated blog posts, press releases and product demos. You can drill down into all of this information or just ask the AI questions about I/O. Of course, you'll be able to generate audio summaries as well as a mind map to structure all the info that's in the notebook.
Gemini 2.5 is here with (according to Google) improved functionality, upgraded security and transparency, extra control and better cost efficiency. Gemini 2.5 Pro is bolstered by a new enhanced reasoning mode called Deep Think. The model can do things like turn a grid of photos into a 3D sphere of pictures, then add narration for each image. Gemini 2.5's text-to-speech feature can also change up languages on the fly. There's much more to it than that, of course, and we've got more details in our Gemini 2.5 story.
You know those smart replies in Gmail that let you quickly respond to an email with an acknowledgement? Google is now going to offer personalized versions of those so that they better match your writing style. For this to work, Gemini looks at your emails and Drive documents. Gemini will need your permission before it plunders your personal information. Subscribers will be able to use this feature in Gmail starting this summer.
Google Meet is getting a real-time translation option, which should come in very useful for some folks. A demo showed Meet being able to match the speaker's tone and cadence while translating from Spanish to English.
Subscribers on the Google AI Pro and Ultra (more on that momentarily) plans will be able to try out real-time translations between Spanish and English in beta starting this week. This feature will soon be available for other languages.
Gemini Live, a tool Google brought to Pixel phones last month, is coming to all compatible Android and iOS devices in the Gemini app (which already has more than 400 million monthly active users). This allows you to ask Gemini questions about screenshots, as well as live video that your phone's camera is capturing. Google is rolling out Gemini Live to the Gemini iOS and Android app starting today.
Google Search Live is a similar-sounding feature. You'll be able to have a "conversation" with Search about what your phone's camera can see. This will be accessible through Google Lens and AI Mode.
A new filmmaking app called Flow, which builds on VideoFX, includes features such as camera movement and perspective controls; options to edit and extend existing shots; and a way to fold AI video content generated with Google's Veo model into projects. Flow is available to Google AI Pro and Ultra subscribers in the US starting today. Google will expand availability to other markets soon.
Speaking of Veo, that's getting an update. The latest version, Veo 3, is the first iteration that can generate videos with sound (it probably can't add any soul or actual meaning to the footage, though). The company also suggests that its Imagen 4 model is better at generating photorealistic images and handling fine details like fabrics and fur than earlier versions.
Handily, Google has a tool it designed to help you determine if a piece of content was generated using its AI tools. It's called SynthID Detector — naturally, it's named after the tool that applies digital watermarks to AI-generated material.
According to Google, SynthID Detector can scan an image, piece of audio, video or text for the SynthID watermark and let you know which parts are likely to have a watermark. Early testers will be able to to try this out starting today. Google has opened up a waitlist for researchers and media professionals. (Gen AI companies should offer educators a version of this tech ASAP.)
To get access to all of its AI features, Google wants you to pay 250 American dollars every month for its new AI Ultra plan. There's really no other way to react to this other than "LOL. LMAO." I rarely use either of those acronyms, which highlights just how absurd this is. What are we even doing here? That's obscenely expensive.
Anyway, this plan includes early access to the company's latest tools and unlimited use of features that are costly for Google to run, such as Deep Research. It comes with 30TB of storage across Google Photos, Drive and Gmail. You'll get YouTube Premium as well — arguably the Google product that's most worth paying for.
Google is offering new subscribers 50 percent off an AI Ultra subscription for the first three months. Woohoo. In addition, the AI Premium plan is now known as Google AI Pro.
As promised during last week's edition of The Android Show, Google offered another look at Android XR. This is the platform that the company is working on in the hope of doing for augmented reality, mixed reality and virtual reality what Android did for smartphones. After the company's previous efforts in those spaces, it's now playing catchup to the likes of Meta and Apple.
The initial Android XR demo at I/O didn't offer much to get too excited about for now. It showed off features like a mini Google Map that you can access on a built-in display and a way to view 360-degree immersive videos. We're still waiting for actual hardware that can run this stuff.
As it happens, Google revealed the second Android XR device. Xreal is working on Project Aura, a pair of tethered smart glasses. We'll have to wait a bit longer for more details on Google's own Android XR headset, which it's collaborating with Samsung on. That's slated to arrive later this year.
A second demo of Android XR was much more interesting. Google showed off a live translation feature for Android XR with a smart glasses prototype that the company built with Samsung. That seems genuinely useful, as do many of the accessibility-minded applications of AI. Gentle Monster and Warby Parker are making smart glasses with Android XR too. Just don't call it Google Glass (or do, I'm not your dad).
Google is giving the Chrome password manager a very useful weapon against hackers. It will be able to automatically change passwords on accounts that have been compromised in data breaches. So if a website, app or company is infiltrated, user data is leaked and Google detects the breach, the password manager will let you generate a new password and update a compatible account with a single click.
The main sticking point here is that it only works with websites that are participating in the program. Google's working with developers to add support for this feature. Still, making it easier for people to lock down their accounts is a definite plus. (And you should absolutely be using a password manager if you aren't already.)
On the subject of Chrome, Google is stuffing Gemini into the browser as well. The AI assistant will be able to answer questions about the tabs you have open. You'll be able to access it from the taskbar and a new menu at the top of the browser window.
It's been a few years since we first heard about Project Starline, a 3D video conferencing project. We tried this tech out at I/O 2023 and found it to be an enjoyable experience.
Now, Google is starting to sell this tech, but only to enterprise customers (i.e. big companies) for now. It's got a new name for all of this too: Google Beam. And it's probably not going to be cheap. HP will reveal more details in a few weeks.
Google's annual I/O developer conference kicked off on Tuesday, May 20. See everything Google has announced at I/O 2025 so far, including an AI-powered movie creation tool called Flow, real-time translation in Google Meet, virtual clothing try-ons based on uploaded photos, AI enhancements to Project Astra computer vision and more. Follow Engadget's Google I/O liveblog for recap of the event as it unfolded in real-time. Google previewed some key pre-I/O Android 16 news during its Android Show video stream last week.
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Facebook SEO: 15 tactics for better visibility in 2024 – Hootsuite Blog

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Facebook SEO isn’t just part of a well-rounded digital marketing diet — it’s the key to unlocking more reach.
Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. That’s right — we’re cracking open the secret recipe to Facebook SEO!
In this guide, we’ll walk you through the ins and outs of Facebook SEO and give you plenty of tips you can implement today to better your reach.
Facebook SEO is the practice of optimizing Facebook content to increase your reach, discoverability, and visibility on the platform.
Social SEO is a relatively new practice, but it’s grounded in the same principles as traditional SEO, which is the process of getting your site to rank higher on search engine results pages (SERPs).
Facebook search engine optimization is essentially the same idea but within the walls of Facebook. In both cases, it’s all about working with the algorithm to make sure your content rises to the top.
Plus, if your page is optimized well enough, it can even rank outside of Facebook and show up in the Google search results.
Here’s why Facebook SEO matters for your business:
Download a free social SEO checklist and follow pro tips for Facebook, Instagram, TikTok, YouTube, X (Twitter), and LinkedIn to get your posts seen by more people.
When it comes to Facebook SEO, you need to be strategic. You can’t just publish content and set up your profile all willy-nilly. That’s a recipe for a flop.
Instead, consider these Facebook SEO tactics your secret weapon to climb the feed.
Names are important. Anyone who was made fun of in elementary school can tell you that (coming from a Smallween, I mean, Colleen herself).
For SEO purposes, names play a major role in your Page’s searchability.
When you choose your Facebook Page’s name (which may be obvious), you must communicate who you are. If it doesn’t feel too spammy, add in what you do after (i.e., [your business name] + [your offering]).
Search engines and social platforms love relevant keywords, so if you can fit one into your Facebook Page name that also answers what you do, you’re golden.
Mellow Johnny’s Bike Shop is an example of a good SEO and Facebook Page name collab. It says who the brand is (Mellow Johnny’s) and what they do (Bike Shop), which is the main keyword someone is likely to search for.
Source: Mellow Johnny’s Bike Shop
Your Page’s username is also important for SEO purposes. The username is what’s used for your Page’s URL (more on that below), which will show up in the search results.
It’s also perfectly acceptable to just have your business name as your Facebook Page name, too.
Flower Beds Farm, for example, would read very awkwardly if they were to include keywords after their Page name. Flower Beds Farm, Vancouver Island Tourist Hotspot, sounds… wrong.
Source: Flower Beds Farm
When in doubt, go with what reads naturally.
SEO is designed to best serve human beings with the pages they are searching for, so you should always aim to sound natural. Write for people, not the machine, and the machine will reward you.
Psstt: Don’t think your username is search-friendly? Follow these steps to change your username on Facebook.
As we mentioned above, your username plays a role in Facebook SEO, and one of its primary functions is as your Page’s URL.
When you first create your Facebook Page, you will be assigned a generic URL that looks like a not-so-pretty jumble of numbers and characters. Antisocial Skateboard Shop, for example, hasn’t changed theirs yet, so it looks like so:
Source: Antisocial Skateboard Shop
(Antisocial Skateboard Shop: If you’re reading this, change your generic address to a vanity URL!)
To improve your searchability, change the default string of nonsense into a vanity URL. Vanity URLs are customized web addresses; like vanity plates, you decide what yours says.
Mellow Johnny’s Bike Shop opted for just “Mellow Johnny’s” as their username. It’s short and easy to remember.
Source: Mellow Johnny’s Bike Shop
To create your custom Page URL, you simply have to change your Facebook username, which is under your Settings tab > Page setup > View Page Username, then Edit. Use something short and branded, and attach a keyword.
If a customer has seen your business on another social media platform or even in person, they’ll look for the same logo or branding when searching for you on Facebook.
Make your Page easy to identify by making sure your branding is consistent across all your pages and accounts.
For example, The New York Times has multiple Facebook Pages for different sections of its newspaper. If someone were to search for one of these Pages, they would be confident these are the official accounts due to the consistent branding and language.
The About section is one of the first things your Page visitors will read, especially if they’re discovering your business for the first time.
You might be thinking, why include branding advice in an SEO tactic list? It’s science, really: you want users to smash that follow button, so Facebook thinks you’re the most popular kid at the party.
And the best way to get buy-in? Make sure your branding speaks to your audience on an emotional level.
Sweetgreen’s Facebook Page About section shares its mission to build healthier communities and details how the company is doing just that.
Source: Sweetgreen
The Intro section (right above your Page details) is also an opportunity to craft a short and sweet description that lets visitors know who you are and what they can expect.
Here’s Sweetgreen’s simple and straightforward (and effective!) Intro:
Have you ever searched for a business on Facebook to find out their business hours or address, only to be met with outdated details? You don’t want to put potential customers in this situation.
Make sure to list your business address, phone number, and business hours on your Facebook Page, especially if you operate a local or physical business.
Even if you’re a purely online, don’t-call-me, working 3 AM to 4:30 AM e-commerce brand, you’ll want to include something here. Facebook indexes for local search based on this information.
Retailer World Market includes a customer service number and a link to its store locator in its Intro section. These are details people on Facebook are likely searching for, so it’s a good idea to display them front and center.
Source: World Market
If you have a physical address, you can also allow users to check in, creating more visibility for your business. This can serve to increase social trust in your brand. If you see a friend checking into a business, maybe you’ll check it out yourself.
Your About section, description, headline, photo captions, notes, and even updates are all areas for potential keyword plugs.
We’ve said it before, and we’ll say it again: Keywords are the cornerstone of your SEO marketing strategy. You want to use your keywords at least once throughout your Facebook Page.
Not only do these keywords let Facebook’s search engine know what your Page is, but they also help visitors learn what you do (and what value you can bring them) if they’re quickly scrolling your page.
However, don’t keyword stuff. If you go overboard, you’ll get dinged. Remember, you’re writing for human beings.
Look at this Page (chosen totally at random!) for an example of how to integrate keywords naturally. Pay attention to the Intro section (Social media tools! Build brands!) and the photo caption (SMMs!).
If you’re not sure where to start your keyword research, keep an eye on what your audience is searching for and talking about using brand monitoring tools. You can also use SEO tools like SEMRush or Google’s keyword planner to create a list of keywords to keep an eye on.
Though, if you really want to hone in on what your audience is searching for when it comes to your brand or business, use a tool like Talkwalker by Hootsuite. The social listening tool monitors real-time conversations on social media to pick up on mentions and keywords related to your brand.
Demand changes over time, so revisit and update your target keywords regularly. That way, you’ll always be abreast of keyword fluctuations that pertain to your business.
Much like in traditional SEO, backlinks are like a vote of confidence — they give your Page credibility. Google will view you as an industry authority if you can get other reputable sites to link to your Facebook Page or your content. Don’t forget to link to your website in the About section of your Facebook Page.
You can build a backlink network by collaborating with influencers and other strategic partners.
If you have an active blog or perhaps a newsletter, Rich DeMatteo, president and co-owner of Bad Rhino Digital Marketing, suggests including your Facebook Page link in your content.
“You’d be surprised how many new followers and Page likes this generates,” says DeMatteo. “Like everything else, the more effort, the greater result. This isn’t something that you just do once or twice a month and stop — it’s a focused effort to push those links out monthly.”
But the best way to earn quality backlinks is pretty simple. Produce high-quality content that matches user needs, and the links should start rolling in.
Actually, speaking of high-quality content…
If you want to increase your chances of showing up in the Feed, you must consistently and repeatedly publish keyword-rich content. You can’t just push out one or two posts per month and expect groundbreaking results. Consistent, quality content will really help with your SEO.
For example, the community, Create & Cultivate regularly shares value-packed tips and resources that its audience is searching for. Every post includes strategic keywords that are sure to grab the attention of readers.
Source: Create & Cultivate
But don’t worry — you don’t need to be a content business to publish keyword-driven Facebook captions and posts. If you’re unsure where to start, try our guide to social media content creation. Or get inspired by these fresh social media post ideas.
Once you’ve got your content sorted and ideas for keyword-rich Facebook captions, be sure to schedule your posts in bulk with Hootsuite (the ultimate time-saver).
Social media is built for communication. If your followers leave a comment, respond! Open up a dialogue and have a chat.
The Facebook algorithm judges content (in part) based on engagement levels. So, if your followers offer you the chance to increase engagement, take it.
What’s even more important for engagement today is responding to messages. More than a billion Facebook users reach out to businesses through Facebook messages each week. You don’t want to leave your customers on read, especially considering they’re likely reaching out with a question or concern.
If you don’t think you’ll be able to stay on top of your messages in a timely manner, set up an automated system like Hootsuite Inbox so you never miss a DM.
Don’t get bummed out if you get a bad review. Bad reviews are a part of life! Not only that, but they also offer you an opportunity to provide top-tier customer service.
You’ll likely gain a loyal customer if you can turn a bad experience into a great one. You can even ask them to reconsider the review they left. Really, a negative review is just a positive review waiting to happen.
Not to mention, other Facebook users can read reviews—and your responses—so it’s important to be professional to maintain your reputation.
Your first step is to respond to the reviewer, apologize, and offer a solution. Then, once you’ve resolved or diffused the situation, you can ask them to reconsider their rating.
Brands with five stars are more likely to be interacted with on Facebook, improving your SEO.
Source: Jester King Brewery
Like any social media post or page, you need to include a call to action (CTA) for your followers.
Facebook makes this easy with its Action button option. This button links directly to whatever action you want people to take on your Page, whether that’s to contact you or make an order.
Some of the Action button options include:
The action you choose depends on where you want to direct people and traffic from Facebook. You can also do some research into what people are usually looking for when they find your Page.
Milk + Honey Spa includes two CTA buttons on its Facebook Page, one to book an appointment and another to send them a message.
Source: milk + honey
Being active on Facebook is another way to increase your chances of ranking higher in people’s feeds simply because it gives you more opportunities.
Not only that but from a user’s POV, it’s more compelling to click on a Page with recent posts than one that clearly hasn’t posted in months. In fact, Facebook shows users how active a Page is:
Source: BuzzFeed
Another consideration? The time you post. Figuring out the best time to post on Facebook will inherently raise your engagement rates, better serve content to your audience, and please the algorithm Gods. All of this, of course, works to better your SEO.
Hootsuite’s content publisher will suggest optimal times for you to post.
Or, for those go-getters, you can do your own research by following this red-hot advice on the best times to post on Facebook.
Alt text: We love to see it. Adding alt text to your Facebook photos helps the platform understand and index your content. It also gives you an opportunity to add a keyword or two (if it sounds natural), which results in it showing up more in search results.
Even without the SEO-optimized benefits, creating accessible content is just good practice. It also allows those in your audience with visual impairments to enjoy your content. Besides being the right thing to do, this effectively expands your audience to include those with visual impairments or other disabilities.
Facebook will automatically generate alt text if you don’t enter anything (and it’s painfully generic), so be sure to add your own alt text to every image you post.
Harvard University is diligent about adding descriptive alt text to its Facebook posts. The alt text for this image reads: “People walk around Harvard Yard as sun shines through trees.”
Source: Harvard University
Do you have more than one location? Your SEO strategy may benefit from multiple location Pages, allowing you to capitalize on the benefits of localized Facebook marketing.
For example, say you have donut shops in Vancouver, Seattle, and Oregon. You could potentially rank for region-specific keywords for each place, but only if you have separate Pages dedicated to targeting those regions’ keywords.
Austin-based pizza shop Via 313 uses this strategy by setting up Facebook Pages for all of its locations, and clarifying which location in the Page name.
This helps them create specific content for their area, and the business also includes a CTA button to Start Order, which makes it easy to order pizza from a specific location right on Facebook.
Source: Via 313
You have to play by the rules if you want to build your SEO on Facebook.
When optimizing your Page, be sure to follow all of Facebook’s content guidelines to ensure you aren’t violating any rules. For example, stuffing your Page with keywords can make you look spammy, and spam is one of the content types that’s not allowed.
Meta offers a detailed guide on Facebook Community Standards that’s worth checking out if you want to remain compliant.
Now that you have some tips for improving your SEO on Facebook, here are a few things not to do.
As we mentioned above, keyword stuffing is a no-no. Not only does it come across as spammy, but it also creates an unpleasant user experience.
Your human audience should always come before the algorithm; no human wants to read posts that sound robotic and unnatural.
Use keywords strategically and sparingly, focusing on your Page name, URL, and About content.
After all the hard work you put into optimizing your Facebook Page for search, creating keyword-driven content, and adding alt text to all of your photos, the last thing you want to do is just cross your fingers and hope it works.
If there’s one thing you shouldn’t skip, it’s analyzing your Facebook metrics. Social analytics is one of the best ways to measure your progress and see what’s working. Don’t ignore what the data tells you!
Check metrics like Page reach, impressions, new followers, and new likes after implementing a new SEO tactic to see if it’s helping improve your Page visibility. You should also see how your CTA performs to determine if that’s the right action to include on your Page.
And to make this step easier to follow, use a tool like Hootsuite Analytics to check your data, schedule content, and respond to customers in one place.
Beautiful reports. Clear data. Actionable insights to help you grow faster.
Another SEO mistake to avoid? Littering your page with low-quality content. While you want to post keyword-rich content consistently, it should still be valuable for your Facebook audience.
“Don’t clutter your page with too much content or irrelevant information,” says Sasha Berson, Chief Growth Officer at Grow Law Firm. “Keep it clean and easy to navigate so visitors can find what they need quickly.”
Consider what people are coming to your Page for—whether that’s contact information, educational content, or information about your services—and make sure they can easily find it.
Facebook search engine optimization is the strategy of increasing your Page’s visibility, reach, or ranking on Feeds. SEO for Facebook is very similar to SEO on other platforms.
You can SEO Facebook Pages by implementing the Facebook SEO tactics above! SEO can be a long game, so the sooner you start, the better off you’ll be.
Yes, Facebook reviews help SEO by improving your Page’s credibility and reputation. More positive reviews will signal to users that you’re a trustworthy business, which can help increase click-through rate.
You can rank higher on Facebook by optimizing your Page for search, posting keyword-rich content, and following community guidelines.
Facebook ads do not directly improve SEO on or off the platform. However, Facebook ads may drive more traffic to your Page or website.

Manage your Facebook presence alongside your other social media channels using Hootsuite. Schedule posts, share video, engage your audience, and measure the impact of your efforts — all from a single dashboard. Try it free today.
Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.
Sam Lauron is a freelance writer who works with B2B and SaaS companies in marketing, ecommerce, business, and related tech. With a background in editorial writing and content marketing, she uses her communications and research skills to produce helpful content that inspires and informs readers.
Colleen Christison is a freelance copywriter, copy editor, and brand communications specialist. She spent the first six years of her career in award-winning agencies like Major Tom, writing for social media and websites and developing branding campaigns. Following her agency career, Colleen built her own writing practice, working with brands like Mission Hill Winery, The Prevail Project, and AntiSocial Media.
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She’ll Overhaul Your SEO Strategy Meet Michelle Symonds, Founder of Ditto Digital. – The Story Exchange

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Michelle Symonds, founder of Ditto Digital. (Credit: Courtesy of Ditto Digital)
Michelle Symonds tapped into her years of experience in a variety of industries to launch her own long-lasting marketing business.
Michelle Symonds has a diverse resume: A career as a geophysicist working in the oil industry, then IT at a Fortune 500 company. But when Symonds became a mother, her priorities shifted, and she wanted to center her children. But she knew she wouldn’t have freedom or control over her own schedule as long as she continued working in a corporate world. So, in 2009, she launched Ditto Digital, a digital marketing and SEO strategies agency. Over the last 14 years, Symonds has developed a unique, data-led perspective on business outreach and consumer engagement that attracts and retains clients – and lets her maintain the schedule she desires. 
Here’s our lightly edited Q&A, from The Story Exchange 1,000+ Stories Project.
We approach digital marketing from a logical, evidence-based perspective.
For one of our earliest clients (who remains a client to this day, 10 years on), I increased site traffic by 320% in two years’ time through a comprehensive SEO campaign. This enabled the small company to successfully compete in organic searches with more high-profile brands.
Scaling up. My approach is to build a team that I can trust, who share my values of doing what is right for our clients, instead of what is easy for us. 
The best time to start a business is today (to paraphrase a Chinese proverb), so don’t worry about not being quite ready. Businesses have to adapt and evolve to remain successful, so don’t waste time and energy trying to make your business perfect at launch. That’s something I learnt from my software engineering days – that it’s better to launch a product ahead of the competition, than launch a perfect product after them. 
When you accept that the business won’t be perfect initially (if ever), it gives you the freedom to change your mind, and to change the way the business works. You can even change focus, or change the people. These shifts will likely be necessary along the way, so view them as a normal part of running a business.
I live and work within walking distance of open countryside and woodlands, so a stroll in nature is always my best source of inspiration. It provides physical exercise – especially as it is very hilly where I live – and enables me to think clearly, which helps me put problems into perspective.
“Bittersweet Symphony” by The Verve.
Martha Lane Fox. She’s not only a great example of a female entrepreneur  –she co-founded lastminute.com, and is on the board of various TV channels and brands such as Marks & Spencer – but she is also a human rights, women’s rights and social justice advocate.

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SEO today and beyond: 8 ways to balance what works now with what’s to come – Search Engine Land

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SEO today and beyond: 8 ways to balance what works now with what’s to come  Search Engine Land
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Here are the 6 biggest takeaways from Google I/O, where the tech giant proved it has real AI momentum – Business Insider

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Google made literally 100 announcements at I/O this week, a clear sign that the tech giant intends to dominate every aspect of AI, from its overhaul of Search to its latest AI models and wearables tech.
The event was packed and, at times, felt electrifying. Google showed impressive stats about how its AI has taken off. It had plenty of far-out goals, too, like building a universal AI assistant and extended reality glasses that give directions in real time.
I/O also showcased Google’s vulnerabilities. Some releases clearly overlapped, while arch-rival OpenAI upstaged Google on Wednesday with a big announcement of its own.
With the conference now over, here are six main takeaways.
The biggest change touted at I/O was AI Mode — what CEO Sundar Pichai called a “total overhaul” of Google’s most iconic feature. In AI Mode, users will have a far more conversational Search experience, asking Google questions directly about what they’re looking for.
That’s a marked change from the traditional experience of going through a long list of links to find the right answer, which feels more clunky than ever in an age of AI chatbots.
At the same time, AI features like these could cannibalize Google Search and threaten the tech giant’s main cash cow, Google Ads. Google risks not figuring out how to heavily monetize these AI tools. That being said, it’s already testing ads in AI Mode.
Google’s AI model family, Gemini, took center stage at I/O. Google announced that it will integrate Gemini into Chrome, allowing users to chat with its latest AI models while they browse. (The feature rolls out to subscribers this summer.) It’s a shot across the bow to OpenAI’s ChatGPT, which already has a popular Chrome extension.
I/O also announced an array of updates to its Gemini app, which recently passed 400 million monthly active users — an impressive figure, though still behind ChatGPT. With an update called Personal Context, Gemini app users can get tailored responses based on personal data from Google services, like asking its AI to find a long-lost email.
It’s all part of a long-term plan to build a universal AI assistant: what Google calls Project Astra. While it’s still unfinished, that plan feels more fleshed out now than when Business Insider tested Astra a year ago.
New AI features are undeniably cool, though Google’s AI traction garnered some of the biggest reactions at Pichai’s keynote speech on Tuesday.
Onstage, Pichai boasted that the number of tokens generated by Google across all its platforms a month had exploded 50 times to over 480 trillion since last year.
The crowd gasped—it was a big moment. Last year’s I/O felt like a giant teaser for coming AI features, with plenty of promise but little to show for it. This year felt different.
There was no greater manifestation of Google tripling down on AI than cofounder Sergey Brin crashing a fireside chat with DeepMind CEO Demis Hassabis. That was after Brin wandered around a pavilion trying on a pair of Google’s XR glasses.
At the chat, Brin said he goes into the office “pretty much every day now” to work on AI. He also said that retired computer scientists should get back to work to take advantage of the current environment.
Brin has been back at Google since 2023 as the search giant races against AI rivals, and it’s obvious he’s in “founder mode” — something quite rare at a mature company.
Google let BI briefly try on its prototype Android XR glasses, which have Gemini’s AI features and allow users to ask questions. While the tech shows promise, it’s still early days. Google staffers asked the throngs of I/O attendees lining up for demos not to ask about price, availability, or battery life.
“We just don’t know!” they said.
The prototype glasses feel impressively lightweight — almost too much so, to the point that they felt like they might fall off our faces. The display sits only on the right lens and is practically invisible unless viewed at just the right angle under the right light. It’s full-color, but it’s small and subtle enough that you might miss the display entirely.
We weren’t allowed to view Google Maps or Photos in the glasses like Google showed off in its keynote. Instead, we put on the glasses and walked around a room filled with artwork on the walls and travel catalogs on a table that we could ask Gemini questions about.
While Gemini correctly identified the artwork, it couldn’t answer a basic travel query when we looked at the travel catalogs: “What is the cheapest flight to New York next month?” And because the display is only on one side, focusing on it made us feel a bit cross-eyed.
The version we saw isn’t the final design. It’s missing the coming Warby Parker and Gentle Monster flair, though we did see glimmers of something promising here.
Google’s announcements are undeniably impressive, though some of them felt repetitive. It’s hard to understand the difference between Search Live and Gemini Live, for example. Both of them involve chatting with your phone about what it sees through its camera.
Google’s strategy of launching literally 100 different things at once could work for the company. It could also signal a lack of focus.
BI was at an I/O panel when the news broke that OpenAI was buying former Apple design chief Jony Ive’s hardware startup. Seeing OpenAI upstage Google like that felt a little ominous.
The Google panel BI attended was quite dry and technical, with terms like AI-powered “tool calling” mentioned several times. The contrast with OpenAI’s buzzy announcement couldn’t be clearer. We even saw several attendees check their phones when the news came out.
Google does have massive advantages in scale and distribution, thanks to Android and Chrome.
Still, it’s possible that in the long term, something like an AI-native device that ditches Google’s ecosystem altogether eventually takes over.
Investors got a taste of that risk last month, when the stock of Google’s parent company, Alphabet, briefly tanked after Apple senior vice president Eddy Cue said search volume was shrinking due to AI.

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May 2, 2025
Sagar Joshi photo by Sagar Joshi  /  May 2, 2025
As someone who’s been in the SEO game for a while, I have used Semrush for keyword research and competitor analysis. Ahrefs, on the other hand, earned my trust with its intuitive and reliable backlink analysis, especially when tracking referring domains and link velocity.
When it came to content optimization, I have used Clearscope for nearly half a decade to improve content grade, boost topical relevance, and stay competitive across high-intent SERPs. I also use various other SEO tools for specific use cases. 
But if the steep pricing models or a lack of innovation in core features is pushing you to search for Semrush alternatives, you’re not alone.
In this article, I have tested and covered six alternatives to Semrush that bring something unique to the table, whether it’s AI-assisted content scoring, cluster-based keyword suggestions, or deeper traffic potential metrics. I’ll walk you through:
*The Semrush alternatives are listed alphabetically and include SEO tools listed on G2. Some of them offer a free trial. I have included the starting price of their paid plan for easy comparison.
Semrush is a comprehensive SEO platform offering a suite of features, including keyword research, technical SEO audits, backlink analytics, rank tracking, and more. It caters to marketers seeking an all-in-one solution for on-page, off-page, and technical SEO.
A true alternative to Semrush should replicate or improve upon these capabilities. This might include domain vs. domain comparisons, backlink gap analysis, or AI-powered keyword suggestions. 
While not every competitor covers the full spectrum, many specialize in specific use cases like content optimization, local SEO, or cost-effective backlink tracking. These tools offer differentiated value through simpler user interfaces, modular pricing, or integrations with AI content workflows.
Based on my research and experience, a strong Semrush alternative should deliver core SEO functionality across three main pillars: keyword research, competitive analysis, and actionable insights.
Below are the best Semrush alternatives I found on the market, which offer competitive, or, in some cases, better value than Semrush as an SEO tool.
This list is based on G2 reviews from 2025. We’ll keep updating it to reflect the latest and best alternatives. Some reviews may have been edited for clarity.
Ahrefs stands out as one of the best tools for off-page SEO, particularly when it comes to backlink analysis, referring domains tracking, and link acquisition strategy.
While I’ve used both Semrush and Ahrefs extensively, I found them closely matched on on-page SEO elements like keyword tracking, technical audits, and content optimization.
Where Ahrefs pulls ahead is in its depth of link data and competitive intelligence for backlinks, which I’ve consistently found more actionable for building external authority. That said, Semrush delivers a smoother user experience, primarily because Ahrefs operates on a usage-based credit system. This can feel restrictive, especially during deep-dive research sessions, where I often had to monitor credit consumption.
When evaluating Ahrefs as an alternative to Semrush, I closely compared both platforms across key SEO functionalities, including backlink research, keyword data, site audits, and overall usability.
In terms of backlink analysis, Ahrefs clearly leads, offering deeper link index coverage, faster data updates, and a more intuitive backlink explorer. For users focused on off-page SEO and link-building, this advantage makes Ahrefs a top choice.
ahrefs
Source: Ahrefs
Semrush excels in keyword data presentation and user interface design. Its dashboard is more intuitive, with better data visualization and navigation, making keyword research and competitor tracking easier for both beginners and advanced users. Plus, Semrush provides more integrated marketing metrics, useful for content strategists and digital marketing teams.
Both Semrush and Ahrefs perform reliably when it comes to technical SEO site audits. In my testing, each platform was effective at identifying common on-site issues, including missing H1 tags, 404 errors, and other technical SEO problems that can impact site health and crawlability.

Go for Ahrefs if you’re comfortable with its’ credit-based usage system and seeking a cost-effective alternative. 
Look at the pros and cons of Ahrefs as a Semrush alternative and competitor. 
Semrush begins at $139.95/month for the Pro plan, with its mid-tier Guru plan priced at $249.95/month, and its high-end Business plan at $499.95/month. It’s well-known for its broad marketing toolkit, including PPC analysis, content marketing features, and competitor benchmarking. 

Ahrefs is budget-friendly, starting with a $29/month Starter plan, followed by the $129/month Lite plan, and the $249/month Standard plan. Its Advanced plan for larger teams is priced at $449/month. While it may offer fewer integrated marketing modules, Ahrefs excels in backlink analysis, keyword tracking, and technical SEO insights.
Both Ahrefs and Semrush offer annual billing discounts of up to 17% at the time of writing this article. Getting an annual plan is ideal if you want to maximize value from SEO investment and reduce overall costs.

“I am using Ahrefs to do SEO research. The primary tool I use is their Rank Tracking tool. I like it best because they arguably have the largest crawler network outside search engines.”
 
– Ahrefs Review, Cassian Y., Founder
“Pricey compared with other tools out there. It is not good for small-sized businesses and projects because of the cost.” 
– Ahrefs Review, Ellen C., Marketing Associate
I use Clearscope regularly in my writing projects, and it’s become one of my go-to tools for content-first SEO. It helps me optimize blog posts and landing pages by providing a comprehensive list of related keywords and terms that improve on-page SEO and boost my chances of ranking higher in search results.
What sets Clearscope apart from Semrush is how it analyzes the top-ranking pages for any given keyword on the SERP. Then, based on that analysis and broader search engine trends, it recommends the most relevant terms to include in my content. This makes it easier for me to align my content with what’s already working in organic search, without keyword stuffing or losing my natural writing voice.
clearscope
Source: Clearscope
One of the features I like about Clearscope is its content grade assessment. As I incorporate Clearscope’s recommended keywords and phrases into my content, I watch my grade improve, with A++ being the highest possible score. It’s a helpful, real-time indicator that tells me how well my writing aligns with the top-ranking content on the SERP.
In my experience, Clearscope tends to be the best Semrush alternative for teams that prioritize content quality over sheer volume. It’s ideal for those who don’t need a bulky all-in-one tool like Semrush, especially if they’re already using other platforms for technical SEO or backlink analysis.
I’ve found that Semrush excels as an all-in-one digital marketing platform. It’s packed with deep tools for SEO, PPC, competitor analysis, and technical site audits, making it ideal when I need a full-suite solution across multiple channels.

Clearscope stands out when my focus is purely on content quality and search relevance. Its AI-powered keyword suggestions, real-time content grading, and intuitive interface help me optimize content effectively.
Essentials: $189/month
Business: $399/month
Enterprise: Custom pricing
No free trial; free live training and onboarding are included.
Unlimited users included in all plans.
Content teams aiming to improve their content’s SEO performance with a focus on quality and relevance.
“I love how Clearscope automates many aspects of writing good SEO content. It also brings some gamification into the game — I love writing and trying to get as high a grade as possible while still keeping good readability and quality in the content itself.” 
 
– Clearscope Review, Melisa A N, Consultant
While I generally find Clearscope’s keyword suggestions helpful, there are times when the tool recommends terms that feel irrelevant or off-topic. This usually happens when competing pages on the SERP include those terms, but their content isn’t necessarily high quality or strategically sound.
It’s a reminder that AI-powered suggestions are only as strong as the content they’re based on, and our judgment still matters.
“Not much. The only shortfall I noticed is that the space to ‘create report’, the most important area in CL, looks like a search bar. So, if I wanted to search for older reports, I’d have accidentally typed it out into this tab and would have lost a credit. It’s just a UX thing, and once you get used to using CL, it’ll be okay. I hope it soon brings in a good plagiarism feature.” 
– Clearscope Review, Ashitha J, Content Marketing Manager
Moz Pro was the first SEO software I used extensively while learning content marketing, and it remains one of the most comprehensive platforms for search optimization.

It offers a full suite of features, including site crawl diagnostics, domain authority tracking, and keyword suggestions to support SEO growth. The platform also flags technical SEO issues and provides prioritized site health warnings, helping you stay ahead of search engine updates.
moz interface
Source: Moz
One of Moz Pro’s standout strengths is its backlink analysis, where it detects spammy or irrelevant backlinks and helps you manage your link profile through disavowal data. The spam score insights are particularly useful when cleaning up toxic links.

Moz Pro also delivers value through the Moz Academy and a vast collection of SEO tutorials.
Moz stands out as a beginner-friendly SEO platform, making it a compelling alternative to Semrush for users who value simplicity and core functionality.

While Semrush delivers over 55 tools spanning SEO, content marketing, PPC, and social media, this breadth can feel overwhelming for small businesses or solo marketers.
In contrast, Moz Pro focuses on essential SEO capabilities, including keyword research, rank tracking, site audits, and backlink analysis, within an interface that’s intuitive and easy to navigate.

Moz’s clean UI and targeted feature set appeal to users who prefer a less cluttered, more focused SEO workflow. It’s particularly well-suited to startups and SMBs that don’t need a full-stack digital marketing suite.

Moz offers flexible, budget-friendly plans starting from $49/month. Its Standard plan starts at $99/month, including 300 keyword queries and 100,000 page crawls monthly, making it ideal for freelancers, startups, and small SEO teams.

For those needing more scalability, Moz’s Medium plan ($179/month) and Large plan ($299/month) increase limits on tracked campaigns, keywords, and user accounts, catering well to growing in-house teams or boutique agencies.
Plus, Moz provides a 30-day free trial, giving users extended time to evaluate its platform, significantly longer than Semrush’s 7-day trial.

In comparison, Semrush’s Pro plan starts at $139.95/month, but includes tools beyond SEO: PPC campaign analysis, social media scheduling, and content marketing workflows. Its Guru ($249.95/month) and Business ($499.95/month) tiers deliver broader functionality, but come at a higher cost.

Check out this table to learn more about pros and cons of Semrush vs. Moz.
Moz Pro is an excellent Semrush alternative for users focused on SEO essentials and cost-efficiency, with a lower barrier to entry and predictable pricing tiers.
“Moz is easy to use for a novice to the SEO world. It steps you through the basics and provides helpful tools and capabilities as you get more familiar with the full suite. I appreciate the helpful hints on optimizing my sites and being able to run checks on keywords, etc.”
 
– Moz Pro Review, Bar W, Senior Director
I can only look at three competitors within a campaign, and I cannot add more for a detailed comparison. 
“Every software has some drawbacks. The one minor dislike is that sometimes, when choosing a reporting period, it seems to be a little glitchy, and takes a minute to get the reporting periods correct. Not a big deal, but annoying.” 
– Moz Pro Review, Brian H, Vice President of Marketing
Seobility offers a complete suite of SEO tools, including a website crawler, rank tracker, backlink monitor, and competitor analysis. It’s particularly well-suited for users seeking an affordable SEO tool without sacrificing essential features.
What impressed me most is its ability to dig into technical SEO issues. The crawler helped me uncover on-page problems, broken links, and other crawlability errors that were hurting my site health. It’s a great option if you care about staying on top of your site’s technical performance.
Seobility’s rank tracking system lets me monitor multiple websites at once, which is perfect for seeing which ones are gaining the most visibility. I also like getting daily keyword position updates and insights into SERP performance across my tracked domains.

That said, its keyword database isn’t as extensive as what you’d find in tools like Semrush or Ahrefs. But for a tool at this price point, this alternative to Semrush delivers useful keyword research, backlink insights, and competitor comparisons. I’ve even used it to identify toxic backlinks and keep tabs on my link profile over time.
Semrush is a full-scale SEO and digital marketing suite, while Seobility is a simpler, audit-focused tool best for basic SEO and site optimization.
Semrush offers granular rank tracking, historical data comparisons, and integrates with tools like Google Ads and Google Analytics. This makes it ideal for agencies and in-house SEO teams requiring advanced SEO insights and automation features.
Seobility focuses on core SEO functionality with a strong emphasis on technical site audits, on-page optimization, and keyword tracking. It offers a user-friendly interface and affordable plans, making it accessible for small businesses and beginners. 
Seobility is a strong Semrush alternative for users seeking affordable, beginner-friendly SEO audit and on-page optimization tools.
“I love the detail it goes into on each area of SEO: Tech, Meta, Structure, and website content. Every page is broken down during a crawl, giving you a detailed report of each area that needs fixing and how to fix it. It’s easy to use. Crawls are fast, and their features allow you to compare SEO with other local businesses.”
 
– Seobility Review, Claire F, Professional Photographer
I felt it was tricky to implement the technical SEO recommendations. It would be great to have priority in optimizing different things. 
“While Seobility is a powerful SEO tool, the free version has some limitations, such as the number of keyword checks and crawl pages per day. Additionally, the backlink analysis could be more extensive than other SEO tools. However, its price and ease of use still offer great value.” 
– Seobility Review, Marius B, Administrator
SE Ranking delivers exceptional value at a fraction of the cost of larger SEO platforms like Semrush. Starting at just $52/month, the platform allows users to track up to 250 keywords on its entry-level plan, making it one of the most budget-friendly options for rank tracking.
Its Keyword Manager lets me organize and manage 10,000+ keywords per list, and with the Pro plan ($95.20/month), I can export up to 50,000 keywords per report, a volume that typically requires a $200–$300/month plan on Semrush.
SE Ranking also includes features like keyword tagging and segmentation, on-page content scoring, and Google Analytics and Search Console integration.

This combination of affordability, scalable keyword management, and core SEO functionality makes SE Ranking a standout alternative to Semrush for freelancers, SMBs, and marketing teams that need powerful tools without a steep price tag.
se ranking
Source: SE Ranking
I personally liked how SE Ranking made it easy to identify competitors and spot keyword gaps in their strategies. I could quickly assess keyword difficulty, check CPC data, and review search trends, all from one place. It helped me make smarter decisions around which keywords to target and which ones to leave out.
Another feature I appreciated was their Domain Trust and Page Trust scores. They work a lot like Domain Rating in Ahrefs, giving me a sense of how strong a site’s authority is, both overall and on a page-by-page level. It’s great for evaluating backlink profiles and understanding where my website stands against the competition.
From my experience, SE Ranking and Semrush are both solid all-in-one SEO platforms, but they cater to different needs depending on your goals and budget.

Semrush packs in a huge suite of tools, including advanced keyword research, backlink analysis, and competitive intelligence. It’s a great fit for agencies and large enterprises managing complex, multi-channel digital strategies.
On the other hand, I found SE Ranking to be a more affordable, user-friendly option. It focuses on core SEO features like rank tracking, site audits, and keyword analysis, which makes it especially well-suited for small to mid-sized businesses or individuals.
Semrush starts at $139.95/month with its Pro plan, offering a wide array of tools for SEO, PPC, and content marketing. You’ll need to upgrade to the Guru plan ($249.95/month) or the Business plan ($499.95/month) if you need access to historical data, content strategy features, or expanded usage limits.
SE Ranking provides a much more affordable starting point at $52/month, which includes tracking for 500 keywords. Their volume-based pricing model means you can scale up keyword tracking and still stay well below Semrush’s pricing tiers.
Even at lower plans, SE Ranking gives access to essential features like rank tracking, site audits, and keyword analysis, making it a great fit for freelancers, startups, and small teams that don’t need the full complexity of an enterprise platform.
SE Ranking is a great Semrush alternative for those looking for simplicity and solid SEO fundamentals without breaking the bank.
“I find SE Ranking very easy to use, as it’s easy to navigate different products and services. It feels very intuitive, and even if I have any questions or problems, I can find answers in a database or contact the support team to get my answers. In my current position, I use SE Ranking daily and couldn’t be happier. 
 
When my company transitioned from the previous service we used, the SE Ranking team helped us migrate all the data we collected, so the integration went smoothly. Thanks to the new SMM service, we’ve been able to cancel another service subscription and have all the work done on social media channels from SE Ranking. 
 
I highly recommend SE Ranking for website and SEO specialists or agencies and other professionals who want to keep track of their data in one place.”
 
– SE Ranking Review, Viktoriia D, Project Manager
The learning curve is steep. When trying to click some links, prompts to upgrade the tool appear. If the UI showcased what I had access to, it would have been a much better experience. 
“The interface is a bit confusing initially because we need to change our habits when switching tools.” 
– SE Ranking Review, Remi B, Head of Digital Strategy and AI
Similarweb is a great tool for competitive SEO and digital market research.
I found it particularly useful when evaluating how our web performance stacks up against others in the industry. Starting at $199/month, it gave me access to detailed traffic insights like total website visits, traffic sources, and audience demographics.
I appreciated was how easy it was to compare our traffic metrics against competitors. It highlighted areas where we’re strong and exposed gaps in our digital strategy, making the competitive analysis genuinely actionable.
I also love how Similarweb provides a broader view of market trends. Using their industry benchmarks and consumer behavior insights, I was able to better understand our target market and adjust campaigns based on real-time market movement. 
similar web
Source: Similarweb
I could see what other people were searching for in real time. It helped me optimize content around trending topics and stay ahead of shifting search behavior.  to optimize content based on current trends. I could clearly see the overlap, spot missed opportunities, and adjust our strategy based on what was working (or not working) for others in the space. It made content planning and SERP positioning much more strategic.
Semrush focuses on tactical SEO and digital marketing optimization, while Similarweb excels in high-level market intelligence and competitor traffic benchmarking.

Semrush is a comprehensive all-in-one marketing platform built to improve online visibility across multiple digital channels. It brings together powerful tools for SEO, PPC advertising, content marketing, and social media management.
Similarweb provides insights into website traffic sources, user engagement metrics, and industry-specific market trends. It’s ideal for companies focused on strategic planning and digital benchmarking.
Semrush pricing starts at $139.95/month for its Pro plan, offering SEO and marketing tools in a tiered structure. Similarweb’s Web Intelligence starts at $199/month.
While Similarweb does offer SEO-related data, it’s best for a macro-level perspective, helping you compare audience behavior, evaluate digital market share, and uncover growth opportunities across channels. That’s why it’s one of the best Semrush alternatives for teams working on market positioning, competitive benchmarking, and consumer intelligence over granular SEO audits.
“Similarweb is a great data analytics tool that can be tailored to your business needs. I like the fact that it is easy to follow and that customization can be made with the help of their excellent support team! The support team is hands-on. I use Similarweb on a weekly basis, and it is easy to integrate into your overall workflow. On top of that, the implementation was also really seamless.”
 
– Similarweb Review, Kevin S, Partner Manager
“Given my frequency of usage, I found the tool a bit expensive. Having the opportunity to select some options would be appreciated. Besides, I often spot discrepancies between our internal data and data shown by Similarweb, which can lead to confusion and doubts about competitors’ data.” 
– Similarweb Review, Thibault D, Chief Marketing Officer
Chat with Monty AI
 
Feel like you have an information overload? This comparison table makes it easier for you.

Semrush alternative
Best for
Free version
Pricing
Ahrefs
Best for off-page SEO
Free trial available with limited access
$129/month
Clearscope
Best for optimizing content for search engines
Not available 
$189/month 
Moz Pro 
Best for all-purpose organic SEO
Free-trial available
$49/month
Seobility
An all-in-one SEO software at an affordable cost
Free-trial available
$50/month
SE Ranking
Best for SEO reporting and analytics
Free-trial available
$52/month 
Similarweb
Best for comparing broader SEO trends on the market
Free-trial available
$199/month
 
Semrush is a comprehensive SEO suite for companies of all sizes. It might be a little costly for smaller companies. The software has robust features and functionality that cater to more advanced use cases and are suitable for medium-sized companies and large enterprises. 
If you’re seeking a broader overview of market trends, Similarweb might better suit your needs. However, when you’re intensely focused on SEO growth and need insights to understand the market, competition, and growth trends, Semrush is more suitable. 
These two tools are similar in features and functionality. I found Ahrefs to be better than Semrush for off-page SEO. However, Ahrefs has credit limits; therefore, if you heavily use SEO software, Semrush would be a better alternative. 
When it comes to an SEO tool, the term “best” borrows its definition from the use case, company size, and market segment. Therefore, based on this factor, Semrush can be the best SEO tool for some companies. However, this might not always be the case.
Ahrefs and SE Ranking are top alternatives to Semrush, offering robust keyword research and competitor analysis features. Ahrefs provides an extensive backlink index and comprehensive keyword tools, while SE Ranking offers a cost-effective solution with a user-friendly interface and accurate data.
Ahrefs boasts a backlink database exceeding 23 trillion links, providing detailed link metrics and historical data. Semrush also offers a substantial backlink index, with studies indicating it finds referring domains for 99.5% of analyzed URLs, surpassing other tools in certain analyses.
Ubersuggest offers an affordable alternative to SEMrush, with plans starting at $12/month, providing keyword research, site audits, and backlink analysis. Seobility is another cost-effective option, with plans starting at $50/month, offering a comprehensive suite of SEO tools.
Google Keyword Planner and Google Search Console are reliable free tools for keyword research and site performance monitoring. Seobility offers a free version as well for basic SEO tasks.
SE Ranking and Mangools are praised for their intuitive and user-friendly interfaces, making them suitable for beginners. Ahrefs, while offering comprehensive features, has a steeper learning curve due to its extensive data and tools.
BrightLocal specializes in local SEO, offering tools like local rank tracking and citation management, making it a strong alternative for businesses focusing on local search optimization.
Ahrefs, Moz, and SE Ranking provide accurate keyword volume and traffic estimates, with SE Ranking refining its algorithms to deliver more precise data.
Ahrefs and SE Ranking have integrated features to track Google’s AI Overviews, allowing users to monitor their presence in these SERP features and adjust strategies accordingly.
DataForSEO and Authoritas offer comprehensive APIs for SEO data extraction and reporting, catering to agencies and developers needing programmatic access to SEO data. 
Free SEO tools often have limitations in data depth, feature sets, and update frequency compared to paid options like Semrush or Ahrefs, which offer comprehensive data and advanced features.
Exploring alternatives opened my eyes to how diverse and influential the SEO tool market has become. Depending on what you need, whether it’s Clearscope’s content optimization, Ahrefs’ backlink data, or SE Ranking’s affordable all-in-one approach, there’s likely a better fit out there for your workflow and budget.
Personally, I’ve ended up mixing and matching tools based on the task at hand. For example, I use Clearscope when I’m working on content strategy and Ahrefs when I need to dive deep into competitor profiles. No tool is perfect, but each one offers a fresh perspective and a more tailored experience. 
The goal of the article was to give you a glimpse of the tool from the inside. Use it to inspire your points of discussion in demos and walkthroughs. This will help you clear up any confusion around your specific use case for SEO software. 
Looking for more options? Check out the highly-rated SEO tools on G2. 
This article has been updated with new information.
Sagar Joshi is a former content marketing specialist at G2 in India. He is an engineer with a keen interest in data analytics and cybersecurity. He writes about topics related to them. You can find him reading books, learning a new language, or playing pool in his free time.

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