Canonicalization and SEO: A guide for 2025  Search Engine Land
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In today’s fast-moving online space, staying fast and efficient is a must, especially if you’re a writer, marketer, entrepreneur, or anyone working online. 
Chromebooks are a favourite for many professionals because they’re lightweight, start quickly, and work flawlessly with Google tools like Docs, Drive, and Gmail.
But what makes a Chromebook powerful is the ability to install Chrome extensions that can expand what it can do. 
For people who work in SEO, these small add-ons can turn your Chromebook into a complete SEO workstation. 
Whether researching keywords, checking backlinks, or performing a website audit, Chrome extensions can give you real-time insights from your browser.
In this blog, you’ll know why SEO tools matter and the 7 best SEO Chrome extensions you can use daily to analyze and improve your SEO efforts.
SEO tools bring immense value to your business.
They help you optimize content, analyze website performance, automate tasks, and most importantly, lead to an increase in organic traffic and leads.
Chromebook users usually prefer tools that are quick, simple, and based in the browser. 
Traditional desktop software often takes up too much space, runs slowly, or doesn’t even work on Chrome OS. 
That’s where SEO Chrome extensions stand out.
With just a few clicks, these tools give you helpful data tools, a perfect match for performance reports, and improvement ideas within seconds. 
These tools are the perfect match for people who are freelancers, marketers, and SEO agency pros. 
They’re designed for online use and work smoothly inside Chrome, making them ideal for doing SEO on the go.
If you want to make your SEO work faster and smarter using just your Chromebook, check out these best SEO Chrome extensions. 
Each tool offers something different, and together, they can handle almost every part of your SEO work—from finding the right keywords to running technical checks.

A free extension from Moz that shows metrics like Domain Authority and Page Authority directly on the pages you visit or in Google search results. It’s perfect for quick checks on your competitors and their backlink profiles.
This extension shows keyword search volume, cost per click (CPC), and competition data directly inside Google, YouTube, Amazon, and other search engines.
Made by Semrush, SEOquake gives you a detailed look at a page’s SEO health, including keyword density, links, and even meta tags—all inside the browser.
Created by Neil Patel, this SEO Chrome extension gives you keyword suggestions, search volume, and domain data directly in Google search results.
This small but powerful tool checks technical SEO details like title tags, headers, canonicals, and schema markup on any web page.
It checks hidden SEO items on the page like meta tags, structured data, and social media tags—useful for spotting mistakes or things you forgot.
This all-in-one extension gives you domain stats, SEO audits, and keyword trends in just a few clicks, right from the page you’re on.
With so many Chrome extensions for SEO out there, here are a few tips to help you find the ones that truly work for your needs:
Chromebooks may be known for simplicity, but when paired with the right SEO Chrome extensions, they become a powerful marketing machine.
Tools like MozBar, Keywords Everywhere, and SEOquake help you perform keyword research, technical SEO, and competitive analysis, without switching tabs or leaving your browser.
Whether you’re writing content, doing an audit, or tracking down keyword opportunities, these extensions give you the speed and efficiency you need – anytime, anywhere.
So go ahead—test these tools, build your own personalized SEO toolkit, and improve your website’s SEO and performance faster from your Chromebook.
If you find handling SEO metrics overwhelming, consider leveraging professional SEO services from reputed agencies like Stan Ventures. 
They help you build a long-term SEO strategy that drives real business growth. 
As a senior analyst, I benchmark and review gadgets and PC components, including desktop processors, GPUs, monitors, and storage solutions on Aboutchromebooks.com. Outside of work, I enjoy skating and putting my culinary training to use by cooking for friends.
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These firms are helping brands and tech companies reach new customers in creative ways.
Marketing, a must for all businesses, helps companies create a narrative around their brand and attract new customers. For tech startups, marketing services are especially important. They can convey complex ideas about new products or services to audiences and help find new avenues for growth through strategies like branded content and search engine optimization, or SEO. Below, we highlight some of the top marketing companies in New Zealand helping businesses thrive.
 
Fabric Digital is a marketing agency that uses its specialized services to help clients grow their revenue streams. Its primary focus is providing better pay-per-click, or PPC, services where advertisers pay content publishers when users engage with advertisements. Its other digital services include social media marketing, web design and search engine optimization, or SEO.
 
HairyLemon is a full-service marketing agency that works with global brands and local government agencies. The company’s services range from branding consulting to analytics tracking and web development. According to hairyLemon, it uses tools such as Shopify and Hubspot to help grow a brand’s digital presence.
 
MBN is a digital media company based in Aukland and Wellington. The company specializes in communication consulting and providing technology to help companies leverage and benefit from their data. For example, MBN gives clients access to an API that enables them to access an inventory of remarketing, or retargeting, ads in order to reach customers who’ve already engaged with the brand.
 
Tracksuit is a cloud-based platform that helps companies track their brand. By creating custom surveys, the platform captures data on name recognition, lead conversion, customer types and competitors, which it then uses to prescribe growth strategies. Tracksuit was founded in 2021 and has secured funding from notable investors.
 
Headquartered in Christchurch, Mint Design provides digital marketing solutions to local businesses. The firm specializes in elevating businesses’ digital presence by combining UX-optimized websites, stunning visuals and strategic paid advertising campaigns and earned media opportunities.
 
Reason is a digital marketing agency that provides strategic advertising solutions. To run informed campaigns, the company analyzes large data troves to inform its paid media, content and search engine optimization efforts.
 
Movio is a data company that provides marketing solutions for the cinema industry. Its platform analyzes past audience behaviors and experiences, then uses the insights to help theaters market films by creating hyper-personalized ad content. Movio also keeps a holistic view of past campaigns to find specific wins for individual locations and companies.
 
DDB is a global advertising group with a branch in Aotearoa, New Zealand. DDB Aotearoa has worked with Samsung, McDonald’s, and several local brands. The firm specializes in creative marketing campaigns and provides public relations, influencer marketing and content development services.
 
Back9 Creative is a comprehensive marketing firm that provides various solutions to grow brands. The company starts by creating a custom website optimized for visibility and SEO; it also includes marketing strategy, ad buying and placement. Since launching in 2008, Back9 has worked with various private companies and government departments. 
 
Forge Creative is a marketing agency that provides digital and physical advertising solutions. On the digital front, the firm employs designers, SEO experts and copywriters to develop highly optimized websites and help increase brand exposure. Forge Creative also works on physical branding by designing packaging, catalogs and other physical assets.
 

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Search engine optimization helps online businesses improve their visibility on search engine results pages in order to drive organic traffic and reach a wider audience. 
While small business SEO may focus on simple and inexpensive best practices, enterprise businesses need comprehensive SEO strategies that include technical optimization, content development, and off-page link building to compete in the digital landscape.
Enterprise companies typically manage larger and more intricate websites, and though they may have domain authority and search engine rankings, increasing traffic demands more effort due to factors like the number of pages that need optimization and the stakeholders involved. Here’s what you need to know.
Enterprise search engine optimization (SEO) is the practice of tailoring a large-scale or multinational website to improve its visibility in organic search engine results pages (SERPs). Enterprise-level SEO typically involves filling in keyword gaps, increasing content production, and optimizing the website’s technical aspects (technical SEO) to improve the company’s placement in organic search results. 
Enterprise SEO is essential for ecommerce businesses because it directly impacts their online visibility and brand authority, helping them compete online and adapt to the ever-changing digital landscape.
Keyword research is an excellent way for your brand to stay ahead of trends and search terms. Conduct keyword research to find new topics that are relevant to your business. For example, new keyword groupings based on seasonal trends can be found using an SEO tool like Google Trends or Moz, and creating or optimizing existing content to focus on these keywords.
A content hub helps ecommerce brands establish topical authority. The strategy is to create an interconnected content ecosystem that drives conversions. Content hubs and topic clusters create a strategic architecture that aligns with search engine algorithms and enterprise-scale content operations. 
Here’s how to execute this strategy:
💡 Tip: Create content requirements for your writers, whether they are in-house, outsourced, or a mix of both. Your requirements could include things like writing at least 2,000 words of unique content per hub, including expert insights and industry research, and featuring proprietary data. 
Creating clusters for your content helps:
User-generated content is a scalable solution to two challenges in enterprise ecommerce: content freshness and customer trust signals. 
When properly integrated into your content strategy, UGC becomes a powerful driver of both search performance and conversion rates. UGC content also reduces content production costs by utilizing customer-generated assets.
Implement enterprise-grade review platforms that support schema markup and real-time content updates. This involves deploying platforms like Bazaarvoice or PowerReviews that can handle high-volume review-generation across thousands of SKUs. 
These platforms should automatically implement schema markup to ensure reviews appear in search results with star ratings. The system should support automated moderation workflows while pushing fresh content updates to product pages in real time.
Integrate user-generated visual content and testimonials across product categories. This means implementing a system to collect, moderate, and display customer photos, videos, and testimonials across your product pages. 
The content should be tagged and categorized automatically to ensure it appears with relevant products and categories. This visual UGC provides fresh content for search engines and creates compelling social proof that can significantly increase conversion rates. The system should include rights management capabilities to ensure proper usage permissions for all UGC.
Product page optimization requires a systematic approach that can be efficiently deployed across thousands of SKUs while maintaining quality and uniqueness.
Deploy AI-powered systems to generate unique product descriptions at scale while maintaining brand voice. Use Shopify Magic to process product specifications and create compelling descriptions that avoid duplicate content issues across large catalogs. 
The system should be trained on your brand guidelines and tone of voice to ensure consistency. Key considerations include automated variation of product descriptions for different placements (e.g., category pages vs. product detail pages), dynamic inclusion of relevant specifications, and the ability to highlight unique selling propositions. This automation can reduce content production costs by 60%-70% while maintaining quality standards that support both SEO and conversion goals.
Roll out comprehensive schema markup across your product catalog. This involves taking a systematic approach to marking up all product-related data with appropriate schema.org vocabulary. Product markups come out-of-the-box with Shopify. 
Your system should automatically generate and update structured data for prices, availability, reviews, ratings, and product specifications. It should also handle more complex scenarios like product variants, bulk pricing, and seasonal offerings. 
A structured approach helps search engines better understand your product catalog, leading to enhanced search results with rich snippets and higher click through rates. 
Link building can help you accumulate backlinks—links on other websites that point back to your site, increasing organic traffic. The greater your backlink quality is, the stronger your domain authority becomes, which is helpful for your digital marketing efforts. Create high-quality original content that serves as a resource for journalists and bloggers—by doing so, you’ll gradually build backlinks.
Global market presence demands a sophisticated approach to international SEO. Success in multiple regions requires careful attention to technical implementation and content strategy.
The hreflang tag is an HTML attribute that tells search engines which language and regional version of a page should be shown to visitors in different locations. It’s important for:
For example, if someone in Germany searches for your content, the hreflang tag helps Google understand to show them the German-language version instead of the one in English.
Beyond translation, successful international SEO requires true localization, including:
Shopify’s Managed Markets offers localization tools that allow businesses to create market-specific store designs, manage translations, and customize content for different regions. 
The platform supports over 150 countries with automated market activation, including local currencies and region-specific payment methods. All localization features are integrated with their merchant-of-record service, making it simpler for businesses to provide native shopping experiences globally while maintaining compliance across international markets.
Google’s Core Web Vitals have become an important ranking factor that directly impacts both search performance and user experience. For enterprise ecommerce sites, these web-performance metrics correlate directly with conversion rates and revenue.
Each Core Web Vital measures a different aspect of user experience:
Largest Contentful Paint (LCP)
Think of LCP as a measurement of how quickly your main content loads.
Interaction to Next Paint (INP)
Users expect responsive interactions with your site. INP measures the latency of all interactions throughout the entire page lifecycle.
Cumulative Layout Shift (CLS)
Imagine a customer trying to click “Add to Cart,” and the button moves—that’s what CLS measures.
Shopify has proven to be the fastest ecommerce platform in North America, with stores rendering 1.8 times faster on average and up to 2.4 times faster than competitors like BigCommerce, Salesforce, Adobe, and WooCommerce. This superior speed performance, validated by nearly 200,000 publicly available data points from Google’s Core Web Vitals benchmarks, significantly impacts conversion rates. 
Shopify’s average site speed is 1.2 seconds, compared to competitors’ 2.17 seconds. This superior site speed is confirmed again and again when brands switch to Shopify—and better speed leads to better results. For instance, Molekule saw a 75% device conversion rate and 10% increase in website traffic after migrating.
See how your site speed and conversions can improve
Use our exclusive Shopify Speed Audit Tool to see how much faster your site could perform and calculate potential increases in conversion rates. Don’t miss out on optimizing your online store for success.
Site architecture in enterprise environments typically follows a layered approach that impacts both user experience and search engine crawlability. The structure consists of three key layers: 
This architecture must be optimized for enterprise SEO success so search engines can efficiently crawl and index content while maintaining fast page-load speeds. 
Modern enterprises often choose between monolithic, headless, or composable architectures based on their specific needs. The right architecture choice can significantly impact search performance by affecting URL structure, internal linking, and content organization.
📚 Learn: Understanding Enterprise Ecommerce Architecture: Key Concepts and Strategies
The foundation of effective competitor analysis in SEO starts with systematic benchmarking. Your enterprise needs to track factors directly impacting market position in your industry.
First, examine your competitors’ keyword portfolios. Look beyond simple ranking positions and analyze their entire keyword ecosystem. Which terms drive the most traffic to their sites? Are they dominating specific product categories or content types? 
Modern enterprise SEO tools can reveal not just where your competitors rank, but how their rankings change over time—a key indicator of their SEO strategy’s effectiveness.
Pay special attention to how competitors own different types of search intent:
Your competitors’ backlink profiles tell an equally important story. Track their link-acquisition rates and, more importantly, the quality of those links. Are they securing partnerships with industry leaders? Which content types attract the most valuable backlinks? This information reveals both their outreach strategies and their content’s true impact in the market.
Seasonal demand changes present both challenges and opportunities. The key is to start preparing well in advance—typically 60-90 days before peak seasons. Create a rolling calendar that accounts for:
But seasonality isn’t the only factor driving change: User behavior and intent evolve constantly, sometimes in unexpected ways. Monitor these shifts closely through:
When you notice significant changes, act quickly but strategically. The goal isn’t to copy competitor moves, but to understand the underlying market dynamics they’re responding to and develop your own strategic response.
Traditional last-click attribution has long been the default for measuring SEO success, but it tells only a fraction of the story. 
Consider how customers actually interact with your brand: They might first discover you through an informational search, return later through a product-specific query, and finally convert after a brand search. Using last-click attribution, only that final brand search gets credit—severely undervaluing SEO’s role in customer acquisition. 
This is where custom attribution models become essential: By developing models tailored to your business, you can properly weigh different types of organic interactions throughout the customer journey. 
For example, you might assign higher value to first-touch organic interactions that introduce customers to your brand, while still acknowledging the role of subsequent organic touches. The key is to create a model that reflects your specific customer journey patterns and business goals.
When evaluating SEO performance, these metrics deserve your attention:
While Google Analytics remains valuable, enterprise ecommerce operations need more sophisticated tools to fully understand SEO’s impact.
For enterprises on Shopify, Shopify Analytics provides crucial ecommerce-specific insights that complement other analytics tools. The platform’s native analytics shine in areas like:
Shopify Analytics works best as part of a broader analytics ecosystem. While it excels at providing commerce-specific metrics, combining its data with other analytics platforms gives you the complete picture for enterprise-level decision making.
💡Remember
Your analytics setup should help answer critical questions like:
Here are a few best practices for creating an effective enterprise SEO strategy: 
Enterprise SEO is a heavy lift for most organizations. Conducting a thorough SEO analysis using tools like Google Search Console or dedicated SEO software can pinpoint areas where your SEO efforts fall short. This insight can then guide your choice of SEO strategies, including keyword optimization, content enhancement, and technical SEO.
Given the extensive content requiring updates and optimization on an enterprise site, you may want a dedicated SEO team. Enterprise SEO projects are often cross-team collaborations involving multiple stakeholders. Look to your content marketing, social media, and web development teams for your enterprise SEO project. You can also outsource your project to an enterprise marketing or SEO agency. 
Enterprise SEO solutions such as Semrush or Ahrefs provide SEO services such as competitive analysis of your site and guidelines for creating more SEO-friendly content. For example, some tools can give you direction tothe ideal length for your content and give you a suggested outline. These SEO platforms can also identify problematic areas on your site, monitor backlinks, analyze title tags, and help with your overall workflow. 
You can track the success of your enterprise SEO efforts through Google Search Console or by using an enterprise SEO solution. 
These tools can tell you how much organic traffic you generate, how many clicks you get, and the specific keywords driving traffic. You can even create custom dashboards that show relevant stats like revenue generated from SEO tasks, so you can impress stakeholders and get more buy-in.
Regularly monitor keyword rankings and traffic, and adapt to algorithm changes to inform your SEO strategy.
Is a data-driven SEO campaign the one thing missing from your marketing strategy? Partnering with an experienced enterprise SEO agency can evolve your online presence from good to exceptional. 
With specialized expertise, dedicated resources, and proven strategies, professional SEO services deliver measurable ROI through increased visibility, qualified traffic, and conversions. Rather than stretching your internal team thin, investing in an agency ensures your enterprise organization stays competitive and captures valuable organic search opportunities.
For efficient management of large product inventories, establish a streamlined process. Create SEO-friendly page templates for uniformity and set up automated audits to maintain optimal on-page, and technical SEO for a better user experience.
SEO and UX go hand in hand. The better your user experience, the better your SEO. Improving elements like site speed, block or font size, and mobile pages can ensure a better user experience.
Enterprise SEO projects are large and involve several groups, making it imperative to secure the support and commitment of all stakeholders. Additionally, enterprise sites often have many pages that need optimization, which can strain company resources.
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On-page optimization is one of the most valuable ways to improve organic search rankings and visibility in search engine results pages (SERPs). But first, you have to determine which pages to optimize within your search engine optimization (SEO) strategy. 
SEO is inherently a data-driven discipline. Three sources of data should drive your decisions around which pages to prioritize for optimization first: demand, business need, and performance. Spoiler alert — the best SEO strategies utilize all three data sources in combination.
The first place to look for optimization opportunities is your own organic search performance data. Start by analyzing data in Google Search Console or Google Analytics 4 to identify pages that are decreasing in performance or those that are driving traffic but not converting well. Make sure to look month over month for the most recent trends but also year over year to account for any seasonality that might occur.
In particular, look for pages that have seen negative shifts in performance recently and pages that have lots of impressions but aren’t ranking well enough to drive strong traffic. You might also look for keywords ranking on the cusp of page one — perhaps number six to number 15 — to identify ways to push rankings over the edge into stronger visibility.
Keyword demand identifies how many times per month a keyword or phrase is searched. Google Keyword Planner is an excellent, though Google-centric, source of demand data. Platform agnostic SEO tools Semrush, Moz, and others offer another view into demand.
Deep keyword research can feed a keyword mapping exercise that outlines the keywords for which you want to optimize each major page on your site. For an ecommerce site, that might be category or collection pages and key products. For a lead gen site, it would be service pages and other content. And for an informational site, it might be the most valuable content hubs and spokes.
After mapping the high-demand keywords to your pages, simply sort by the column that totals up the keyword demand to identify the pages that have the highest potential to drive organic search traffic.
Pages can also be chosen for optimization based on business value. Determine which products or services you need to drive the most visibility for. Concerns such as seasonality, profitability, what’s in stock, where you’re most competitive, and other business factors can come into play to affect the decisions on which pages to optimize.
Typically, a combination of these three strategies — performance, demand, and business value — will be required to choose pages optimally for optimization. Think of the three strategies as a three-legged stool: It’s most balanced when all three legs are in place.
Other Things to Consider 
It’s impossible to optimize everything at once, so it only makes sense to choose pages to optimize based on the data. Those who put time and effort into an on-page optimization strategy based on data and business needs — rather than randomly choosing pages — are much more likely to see results in the long term.
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