Download your cheat sheet and checklist to start building content that works harder.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
This template is your no-nonsense roadmap to a flexible, agile social media strategy.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
Get a glimpse into the future of digital marketing. Our expert predictions reveal the top 10 trends that will shape the industry in the coming year.
Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty.
So, let me offer an alternative approach that you could take this year.
Invite all the key decision-makers in your organization – including C-level executives as well as the heads of digital analytics, digital advertising, SEO, content marketing, and social media marketing – to an off-site meeting to help them understand how the ten digital marketing trends mentioned below will shape your digital marketing strategy for 2025.
This is no ordinary time and you need to decide if your new digital marketing strategy will enable your organization to weather the coming storm.
To give you a starting point for crucial conversations, here is my take on the top 10 digital marketing trends for 2025:
In Digital Marketing Fundamentals, I mentioned that the Content Marketing Institute (CMI) and MarketingProfs conducted a survey that found:
“Content marketers are resilient. Most have met the challenges of the pandemic head-on.”
In response to the pandemic, B2B and B2C marketers:
I concluded:
“Both B2B and B2C marketers totally overhauled the process for creating a content marketing plan from stem to stern. For some, 2020 was the year of quickly adapting their content marketing strategy. For others, it was the year to finally develop one.”
This is now relevant again, so replace “content” with “digital” and 2020 with 2025.
From a senior executive’s point of view, the increasing reliance on AI for data analysis, customer segmentation, and personalized marketing campaigns raises concerns about the balance between automation and human touch.
Some might argue that your organization should “focus” all its attention and resources on the trend of AI. To prove a point, I used a generative AI tool to crank out 10 sub-trends of this megatrend below:
Yes, these sub-trends are driven by advancements in AI technology. And, yes, anyone can argue that AI should be considered the only digital marketing trend to focus on for 2025.
However, everyone should prepare to find the right balance between automation and the human touch. That’s what senior executives are concerned about.
I’d start with measurement. (No topic is more likely to get the attention of C-level executives than measuring results.)
Following an industry report, business outcomes, such as site visits, leads, and sales, have become the primary success metrics.
Since August 2007, when YouTube started offering video advertising, brands and their agencies have always prioritized reach and frequency. So, the key criteria for digital video investments has fundamentally changed.
But two-thirds of buyers, particularly smaller advertisers targeting niche audiences, cited issues across nine key areas of measurement:
So, what should digital analytics focus on for 2025?
In a recent post on LinkedIn, Avinash Kaushik recommended:
“Marketing’s Incrementality: Business results from marketing tactics that would not have occurred otherwise.”
He added:
“It is the absolute pinnacle of proving the value of Marketing. It is the only answer a smart CFO wants (and upon receiving it will give your CMO all the budget required to capture incremental revenue/profit!).”
He concluded:
“Very few in our ecosystem are focused on measuring incrementality. One reason is it requires sophisticated thinking, and that’s often missing. Another reason is that incrementality is actually measured, but it gets killed by the org because the results are so bad.”
If you’re the head of digital advertising for your organization, then you need to find the right balance between AI and human touch in 2025.
For example, I said decision-makers at your organization already know that the new AI-generated holiday ads from Coca-Cola attracted a lot of criticism.
Some described the three new AI versions as “the biggest branding blunder of the year,” and others said the AI campaign “earns Coca-Cola a lump of coal.
After measuring the emotional impact of holiday ads, and comparing the current AI-generated holiday ad with the original human-created 2020 version, Ian Forrester said:
“The difference between the AI and the original was most stark in their evocation of warmth, a mainstay of Christmas advertising. The original evoked intense warmth among 33.0% of viewers, whereas the AI versions were significantly below this. So, while the AI is producing images which on the face of it seem cute and heart-warming, the human viewer to some degree discerns their synthetic nature, which detracts from their impact.”
And Barney Worfolk-Smith, added:
“Some in the advertising community who feel a sense of ominous threat will instantly adopt a negative stance. I don’t blame them, but the reality is, the toothpaste is out of the tube, so we should all have a hand on the wheel of a human AI hybrid Christmas Coke truck to have a stake in the future.”
So, if you’re not in the driver’s seat for similar human-AI experiments in 2025, then someone else probably will be.
If you’re the head of SEO for your organization, then you might want to read, A New Era Of SEO: Leveraging YouTube, LinkedIn, And Cross-Channel Strategies For Success.
So, I don’t need to tell you that it’s time to re-envision your career path.
Going forward, you will need to invest more time in learning four additional disciplines: digital analytics, digital advertising, content marketing, and social media marketing.
And you will also need to demonstrate critical thinking about digital marketing strategy if you ever hope to climb the ladder in your organization.
Since that article was published, Rand Fishkin, asked How big is ChatGPT’s market share of search? And, using data from SimilarWeb and Datos, Fishkin estimates that Google’s cross-platform share of search in October 2024 was over 83.5%.
YouTube’s share was almost 7.0%. ChatGPT’s share was over 4.3%. Facebook, Twitter, LinkedIn, Reddit, Pinterest, and Perplexity’s combined share was almost 3.4%. And Bing’s share was almost 2.0%.
So, yes, I realize SearchGPT is the latest Bright Shiny Object (BSO). But it’s still 1.6 times more important to leverage YouTube – at least for the near future.
If you’re the head of content marketing for your organization, then you should read Why AI in Demand Generation Is No Knight In Shining Armor [New Research].
If you do, you’ll know that most demand-gen marketers feel pressured to “get good” at generative AI so they can “do more with less.”
CMI surveyed marketers to see if they felt pressured to deliver results despite having limited budgets and resources. The response? A significant 56% said they feel this pressure “to a great extent,” while 39% admitted they feel it “to some extent.”
Just 5% reported feeling no pressure at all and a recent Deloitte study found that 79% of C-suite respondents expect gen AI to drive substantial organizational transformation in less than three years.”
However, the study also found that most organizations prioritize tactical advantages, such as boosting efficiency and cutting costs, over broader goals like driving growth and fostering innovation.
In the article above, Robert Rose recognizes an inconvenient truth: generative AI magnifies what already exists.
So, if you use a content calendar to crank out dull social media posts, boring in-person events, and bland emails, then AI will simply amplify those weaknesses.
Conversely, if your content strategy makes videos worth watching, creates content worth sharing, and provides experiences worth the price of admission, then AI will enhance those strengths.
So, AI isn’t a magic wand. It’s more like a booster that accelerates your existing efforts.
As this year’s findings demonstrate, successful demand generation remains a human-centered and complex task. Efficiency alone won’t transform ordinary efforts into extraordinary success.
True success lies in creativity, uniqueness, and the thoughtful execution of ideas.
In the end, the story is yours to tell — make it exceptional.
If you’re the head of social media marketing for your organization, then you might want to pay attention to the growth of BlueSky.
Similarweb reported:
“On Nov. 6, the day after the US presidential election, both website traffic and app usage spiked for Bluesky in the US as it became the destination of choice for journalists and opinion leaders (as well as followers of those people) who decided to either stop using X or begin using it less.
Usage of the Bluesky app is up 519% compared to the first 10 months of the year. The UK echoed the trend, with Bluesky usage up 352% compared with the first 10 months of the year.”
Before you rush to add yet another platform to your social media portfolio, dig a little deeper into the latest data from Similarweb.
Below is the chart that Carr sent me of the top social networks worldwide based on desktop and mobile web visits in October 2024.
If you’re data-driven, then here’s the data:
Although it doesn’t appear in the chart, Bsky.app got 75.9 million visits in October 2024.
So, if you’ve got 1,000 people on your social media marketing team, then shift one of them to BlueSky. But based on Similarweb’s latest data, 99.9% of us should shift more people to YouTube.
It may seem odd to include Digital PR in your list of the top 10 digital marketing trends for 2025.
But Spencer Stuart noticed that 34% of Fortune 500 CMOs lead functions in addition to marketing, such as communications.
So, if your organization is one of those companies, then you’ll want to invite your head of corporate communications to your off-site meeting.
You may also want to respectfully recommend that they read 7 Steps To Building A Kickass Digital PR Campaign before attending.
And your organization would really benefit by building a kickass digital PR campaign.
Invite whoever heads up influencer marketing to your off-site – even if they report to the head of digital advertising, content marketing, social media marketing, or corporate communications.
The head of influencer marketing should argue that “schmooze optimization” is the cost-effective way to achieve your marketing goals.
And, suggest to your head of SEO that they read “SEO Industry Trends Report 2024: The Search Revolution Has Already Begun.”
Kasumovic says:
“Kevin Indig reveals that only 6% of AI Overviews (AIOs) include the search query – indicating that the future of SEO lies in understanding user intent rather than keyword targeting.”
Kasumovic argues:
“The brands that rise to the top will be those that leverage the intersection of human expertise and AI automation – a balance that requires both creativity and data-driven discipline.”
He recommends:
“Collaborate with industry experts, influencers, and knowledgeable creators to build content that demonstrates deep expertise and credibility.”
Your customers expect a seamless experience across all platforms. But if your marketing strategy is still siloed, then you might as well be using carrier pigeons to get your message across.
That’s why your organization needs to hammer out an agreement on a customer-centric strategy that integrates all your channels to create a consistent brand experience for customers.
But who is the voice of the customer in your organization? If there isn’t an obvious choice, there are three potential candidates:
This is my take on the top 10 digital marketing trends for 2025 which will hopefully give you a starting point to tailor a version for your organization.
What is important to remember is to get all the key decision-makers in your organization involved.
I suggest you take time to outline your priorities and where you need to go in 2025.
Get ready for the storm to face it head on.
More Resources:
Featured Image: Hurca/Shutterstock
Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O’Donnell in 2003. Their digital marketing agency has won …
Join 75,000+ Digital Leaders.
Learn how to connect search, AI, and PPC into one unstoppable strategy.
Join 75,000+ Digital Leaders.
Learn how to connect search, AI, and PPC into one unstoppable strategy.
Join 75,000+ Digital Leaders.
Learn how to connect search, AI, and PPC into one unstoppable strategy.
Join 75,000+ Digital Leaders.
Learn how to connect search, AI, and PPC into one unstoppable strategy.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2025 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.
source
6 easy ways to adapt your SEO strategy for stronger AI visibility – Search Engine Land
/in website SEO, Website Traffic/by Team ZYT6 easy ways to adapt your SEO strategy for stronger AI visibility Search Engine Land
source
11 Dental Marketing Strategies for 2025 – DesignRush
/in website SEO, Website Traffic/by Team ZYT11 Dental Marketing Strategies for 2025 DesignRush
source
Healthcare Marketing Strategies & Ideas for 2025 – DesignRush
/in website SEO, Website Traffic/by Team ZYTHealthcare Marketing Strategies & Ideas for 2025 DesignRush
source
Top 10 Digital Marketing Trends For 2025 – Search Engine Journal
/in website SEO, Website Traffic/by Team ZYTDownload your cheat sheet and checklist to start building content that works harder.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
This template is your no-nonsense roadmap to a flexible, agile social media strategy.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
Get a glimpse into the future of digital marketing. Our expert predictions reveal the top 10 trends that will shape the industry in the coming year.
Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty.
So, let me offer an alternative approach that you could take this year.
Invite all the key decision-makers in your organization – including C-level executives as well as the heads of digital analytics, digital advertising, SEO, content marketing, and social media marketing – to an off-site meeting to help them understand how the ten digital marketing trends mentioned below will shape your digital marketing strategy for 2025.
This is no ordinary time and you need to decide if your new digital marketing strategy will enable your organization to weather the coming storm.
To give you a starting point for crucial conversations, here is my take on the top 10 digital marketing trends for 2025:
In Digital Marketing Fundamentals, I mentioned that the Content Marketing Institute (CMI) and MarketingProfs conducted a survey that found:
“Content marketers are resilient. Most have met the challenges of the pandemic head-on.”
In response to the pandemic, B2B and B2C marketers:
I concluded:
“Both B2B and B2C marketers totally overhauled the process for creating a content marketing plan from stem to stern. For some, 2020 was the year of quickly adapting their content marketing strategy. For others, it was the year to finally develop one.”
This is now relevant again, so replace “content” with “digital” and 2020 with 2025.
From a senior executive’s point of view, the increasing reliance on AI for data analysis, customer segmentation, and personalized marketing campaigns raises concerns about the balance between automation and human touch.
Some might argue that your organization should “focus” all its attention and resources on the trend of AI. To prove a point, I used a generative AI tool to crank out 10 sub-trends of this megatrend below:
Yes, these sub-trends are driven by advancements in AI technology. And, yes, anyone can argue that AI should be considered the only digital marketing trend to focus on for 2025.
However, everyone should prepare to find the right balance between automation and the human touch. That’s what senior executives are concerned about.
I’d start with measurement. (No topic is more likely to get the attention of C-level executives than measuring results.)
Following an industry report, business outcomes, such as site visits, leads, and sales, have become the primary success metrics.
Since August 2007, when YouTube started offering video advertising, brands and their agencies have always prioritized reach and frequency. So, the key criteria for digital video investments has fundamentally changed.
But two-thirds of buyers, particularly smaller advertisers targeting niche audiences, cited issues across nine key areas of measurement:
So, what should digital analytics focus on for 2025?
In a recent post on LinkedIn, Avinash Kaushik recommended:
“Marketing’s Incrementality: Business results from marketing tactics that would not have occurred otherwise.”
He added:
“It is the absolute pinnacle of proving the value of Marketing. It is the only answer a smart CFO wants (and upon receiving it will give your CMO all the budget required to capture incremental revenue/profit!).”
He concluded:
“Very few in our ecosystem are focused on measuring incrementality. One reason is it requires sophisticated thinking, and that’s often missing. Another reason is that incrementality is actually measured, but it gets killed by the org because the results are so bad.”
If you’re the head of digital advertising for your organization, then you need to find the right balance between AI and human touch in 2025.
For example, I said decision-makers at your organization already know that the new AI-generated holiday ads from Coca-Cola attracted a lot of criticism.
Some described the three new AI versions as “the biggest branding blunder of the year,” and others said the AI campaign “earns Coca-Cola a lump of coal.
After measuring the emotional impact of holiday ads, and comparing the current AI-generated holiday ad with the original human-created 2020 version, Ian Forrester said:
“The difference between the AI and the original was most stark in their evocation of warmth, a mainstay of Christmas advertising. The original evoked intense warmth among 33.0% of viewers, whereas the AI versions were significantly below this. So, while the AI is producing images which on the face of it seem cute and heart-warming, the human viewer to some degree discerns their synthetic nature, which detracts from their impact.”
And Barney Worfolk-Smith, added:
“Some in the advertising community who feel a sense of ominous threat will instantly adopt a negative stance. I don’t blame them, but the reality is, the toothpaste is out of the tube, so we should all have a hand on the wheel of a human AI hybrid Christmas Coke truck to have a stake in the future.”
So, if you’re not in the driver’s seat for similar human-AI experiments in 2025, then someone else probably will be.
If you’re the head of SEO for your organization, then you might want to read, A New Era Of SEO: Leveraging YouTube, LinkedIn, And Cross-Channel Strategies For Success.
So, I don’t need to tell you that it’s time to re-envision your career path.
Going forward, you will need to invest more time in learning four additional disciplines: digital analytics, digital advertising, content marketing, and social media marketing.
And you will also need to demonstrate critical thinking about digital marketing strategy if you ever hope to climb the ladder in your organization.
Since that article was published, Rand Fishkin, asked How big is ChatGPT’s market share of search? And, using data from SimilarWeb and Datos, Fishkin estimates that Google’s cross-platform share of search in October 2024 was over 83.5%.
YouTube’s share was almost 7.0%. ChatGPT’s share was over 4.3%. Facebook, Twitter, LinkedIn, Reddit, Pinterest, and Perplexity’s combined share was almost 3.4%. And Bing’s share was almost 2.0%.
So, yes, I realize SearchGPT is the latest Bright Shiny Object (BSO). But it’s still 1.6 times more important to leverage YouTube – at least for the near future.
If you’re the head of content marketing for your organization, then you should read Why AI in Demand Generation Is No Knight In Shining Armor [New Research].
If you do, you’ll know that most demand-gen marketers feel pressured to “get good” at generative AI so they can “do more with less.”
CMI surveyed marketers to see if they felt pressured to deliver results despite having limited budgets and resources. The response? A significant 56% said they feel this pressure “to a great extent,” while 39% admitted they feel it “to some extent.”
Just 5% reported feeling no pressure at all and a recent Deloitte study found that 79% of C-suite respondents expect gen AI to drive substantial organizational transformation in less than three years.”
However, the study also found that most organizations prioritize tactical advantages, such as boosting efficiency and cutting costs, over broader goals like driving growth and fostering innovation.
In the article above, Robert Rose recognizes an inconvenient truth: generative AI magnifies what already exists.
So, if you use a content calendar to crank out dull social media posts, boring in-person events, and bland emails, then AI will simply amplify those weaknesses.
Conversely, if your content strategy makes videos worth watching, creates content worth sharing, and provides experiences worth the price of admission, then AI will enhance those strengths.
So, AI isn’t a magic wand. It’s more like a booster that accelerates your existing efforts.
As this year’s findings demonstrate, successful demand generation remains a human-centered and complex task. Efficiency alone won’t transform ordinary efforts into extraordinary success.
True success lies in creativity, uniqueness, and the thoughtful execution of ideas.
In the end, the story is yours to tell — make it exceptional.
If you’re the head of social media marketing for your organization, then you might want to pay attention to the growth of BlueSky.
Similarweb reported:
“On Nov. 6, the day after the US presidential election, both website traffic and app usage spiked for Bluesky in the US as it became the destination of choice for journalists and opinion leaders (as well as followers of those people) who decided to either stop using X or begin using it less.
Usage of the Bluesky app is up 519% compared to the first 10 months of the year. The UK echoed the trend, with Bluesky usage up 352% compared with the first 10 months of the year.”
Before you rush to add yet another platform to your social media portfolio, dig a little deeper into the latest data from Similarweb.
Below is the chart that Carr sent me of the top social networks worldwide based on desktop and mobile web visits in October 2024.
If you’re data-driven, then here’s the data:
Although it doesn’t appear in the chart, Bsky.app got 75.9 million visits in October 2024.
So, if you’ve got 1,000 people on your social media marketing team, then shift one of them to BlueSky. But based on Similarweb’s latest data, 99.9% of us should shift more people to YouTube.
It may seem odd to include Digital PR in your list of the top 10 digital marketing trends for 2025.
But Spencer Stuart noticed that 34% of Fortune 500 CMOs lead functions in addition to marketing, such as communications.
So, if your organization is one of those companies, then you’ll want to invite your head of corporate communications to your off-site meeting.
You may also want to respectfully recommend that they read 7 Steps To Building A Kickass Digital PR Campaign before attending.
And your organization would really benefit by building a kickass digital PR campaign.
Invite whoever heads up influencer marketing to your off-site – even if they report to the head of digital advertising, content marketing, social media marketing, or corporate communications.
The head of influencer marketing should argue that “schmooze optimization” is the cost-effective way to achieve your marketing goals.
And, suggest to your head of SEO that they read “SEO Industry Trends Report 2024: The Search Revolution Has Already Begun.”
Kasumovic says:
“Kevin Indig reveals that only 6% of AI Overviews (AIOs) include the search query – indicating that the future of SEO lies in understanding user intent rather than keyword targeting.”
Kasumovic argues:
“The brands that rise to the top will be those that leverage the intersection of human expertise and AI automation – a balance that requires both creativity and data-driven discipline.”
He recommends:
“Collaborate with industry experts, influencers, and knowledgeable creators to build content that demonstrates deep expertise and credibility.”
Your customers expect a seamless experience across all platforms. But if your marketing strategy is still siloed, then you might as well be using carrier pigeons to get your message across.
That’s why your organization needs to hammer out an agreement on a customer-centric strategy that integrates all your channels to create a consistent brand experience for customers.
But who is the voice of the customer in your organization? If there isn’t an obvious choice, there are three potential candidates:
This is my take on the top 10 digital marketing trends for 2025 which will hopefully give you a starting point to tailor a version for your organization.
What is important to remember is to get all the key decision-makers in your organization involved.
I suggest you take time to outline your priorities and where you need to go in 2025.
Get ready for the storm to face it head on.
More Resources:
Featured Image: Hurca/Shutterstock
Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O’Donnell in 2003. Their digital marketing agency has won …
Join 75,000+ Digital Leaders.
Learn how to connect search, AI, and PPC into one unstoppable strategy.
Join 75,000+ Digital Leaders.
Learn how to connect search, AI, and PPC into one unstoppable strategy.
Join 75,000+ Digital Leaders.
Learn how to connect search, AI, and PPC into one unstoppable strategy.
Join 75,000+ Digital Leaders.
Learn how to connect search, AI, and PPC into one unstoppable strategy.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2025 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.
source
HireClix Launches JobFlow SEO to Improve Employer’s Search Engine Optimization for Job Postings on Google and Beyond – Business Wire
/in website SEO, Website Traffic/by Team ZYTHireClix Launches JobFlow SEO to Improve Employer’s Search Engine Optimization for Job Postings on Google and Beyond
New search engine optimization (SEO) solution easily connects with any applicant tracking system (ATS) and enables employers to take charge of how their jobs are found on Google and other major search engines
GLOUCESTER, Mass.–(BUSINESS WIRE)–HireClix, a leading recruitment marketing services company, today launched JobFlow SEO, a recruitment marketing technology solution that enables organizations to optimize their open job postings and be easily found on Google and other search engines.
Today’s job seeker continues to look for the fastest way to find the jobs that match their skills, interests, lifestyle and salary requirements. Despite all of the advances in job board technology, many job seekers still start their search at Google because of its ease of use. HireClix’s new solution packages a client’s jobs to be displayed by Google, ensuring open positions are easily accessible and discoverable by top talent. As artificial intelligence (AI) continues to impact the job search on Google and other search engines, clients using JobFlow SEO will be well positioned to adapt to these evolving requirements.
“At HireClix, we are continuously finding ways to give our clients a competitive advantage in the marketplace when it comes to hiring the best talent. By activating HireClix’s JobFlow SEO, employers can diversify how they attract candidates and have search engine optimized job descriptions on major search engines like Google,” said Neil Costa, Founder and CEO at HireClix. “SEO for employers is more critical than ever and JobFlow SEO provides a turnkey solution to get jobs from their ATS to Google and beyond.”
With rapid deployment in a matter of weeks, HireClix clients will see a significant return on investment in the short term. Whether candidates search by company, job title, or location, JobFlow SEO positions a client’s jobs to be discoverable by as many attributes as possible. Protecting an organization’s branded job search terms is the first building block to a strong SEO strategy and HireClix’s solution gives organizations the ability to do so without the headaches of redesigning their career site or changing their ATS.
Companies across a variety of industries have experienced increased job seeker traffic directly from Google. JobFlow SEO provides each organization with the ability to earn more impression share and click share earlier in the job search process. This functionality takes a few weeks to start building traction but typically continues to grow as job seekers tend to gravitate to the path which takes them directly to the employers’ jobs.
The JobFlow SEO technology provides dedicated SEO-friendly landing pages for each job with natural language and SEO-friendly URLs. It also enables all employers’ jobs to be submitted to Google for Jobs by leveraging the Google Job Posting Schema. The solution provides detailed reporting of all SEO performance activity, allowing companies to track metrics such as organic traffic and Google for Jobs traffic to see the impact of SEO optimization and adjust their strategies as needed. With HireClix JobFlow SEO, employers can easily earn more organic clicks, saving money on recruitment marketing budgets and putting them in a position to reallocate funds to other strategic initiatives focused on recruiting and employer branding.
“Attracting qualified talent is critical for any organization, but requires much more than simply posting your openings on job boards, hoping qualified candidates will stumble upon it,” said Michelle Whiffen, Senior Vice President, Client Services at HireClix. “By leveraging a powerful recruitment marketing solution like JobFlow SEO, employers can drive more qualified applicants for open positions, improve their candidate experience and elevate their employer brand.”
For more information, visit: https://www.hireclix.com/services/career-sites/#jobflow-seo or watch the latest replay of the HireClix SEO for Jobs webinar here.
About HireClix
HireClix is a recruitment marketing agency that provides full agency of record and strategic talent acquisition consulting services to help clients achieve their recruiting and employer branding goals. HireClix offers recruitment advertising agency services including programmatic media buying, contract negotiations, campaign management, and creative services. Additionally, HireClix built its strategic consulting practice to support talent acquisition executives as they navigate overall strategy, recruitment technology, process optimization, program development, and many other challenges in today’s recruitment marketplace. HireClix also provides full career site development and design services on a state-of-the-art and secure content management system for employers, leading to enhancements in their employer brand and candidate experience. HireClix was founded in 2010 with a focus on helping clients get the best overall return on investment for their recruiting dollars and continues to be the fastest-growing recruitment advertising agency in the industry, advertising in 40+ countries around the globe for a diverse group of enterprise clients. Learn more at www.hireclix.com.
Media:
Marki Conway
hireclix@pancomm.com
Rachael Cecilio
rachael.cecilio@hireclix.com
978-381-9190
Media:
Marki Conway
hireclix@pancomm.com
Rachael Cecilio
rachael.cecilio@hireclix.com
978-381-9190
Media:
Marki Conway
hireclix@pancomm.com
Rachael Cecilio
rachael.cecilio@hireclix.com
978-381-9190
© 2025 Business Wire, Inc.
source
2025 Keyword Research Guide for SEO – Metricool
/in website SEO, Website Traffic/by Team ZYTNEW: The 2025 Social Ads Study! Insights from +500.000 campaigns. Get your FREE copy!
Analytics
The data that matters
Competitors
Analyze your competition
Reports
Network reports at the click of a button
Looker Studio
Looker Studio conector
Hashtag tracker
Measure and follow your hashtags
Planner
Plan your social networks
Approval System
Allow your clients to review your content
SmartLinks
The definitive link in bio
Artificial Intelligence Assistant
Your AI social media assistant
Inbox
Comments and messages management
Ads
Manage and measure your advertising
Integrations
Google Drive, Canva, Adobe… all in one place
Product Updates
Discover Metricool’s new features
Instagram
Analyze your Instagram account
TikTok
Growing on TikTok
YouTube
Measure, programme and move forward
Threads
Schedule and analyze Threads
Twitter
Measure and publish tweets
Twitch
Analyse your channel and competitors
Google Business Profile
Schedule and answer reviews
Bluesky
Schedule and plan
Facebook
Manage Facebook like a pro
Pinterest
Get growing on Pinterest
LinkedIn
Analyze and schedule your personal or company profile
Blog
Strategies and trends to level up your social media
Tutorials
How to use Metricool
Newsletter
Find out all the news of social networks in one click
Masterclass
Learn with social media professionals
Social Media School
The Self-Paced Course for Aspiring Social Media Managers
TikTokSchool
Free course to shine on TikTok
Resources
Templates and downloadables to manage social networks
InstaSchool
A free course for Instagram success
MetriLAB AI
The future of social media is here
Marketing Guides
Online Advertising Guides
Instagram
TikTok
YouTube
Threads
Twitter
Twitch
Google Business Profile
Bluesky
Facebook
Pinterest
LinkedIn
Analytics
Influencer Marketing
Content Marketing
AI Marketing
Email Marketing
Online Advertising
Home / 2025 Keyword Research Guide for SEO
At this point, I’m sure you’ve at least heard the term “SEO”, meaning Search Engine Optimization. This involves enhancing a website and social media content to align with the target audiences’ search queries, pain points, and daily necessities. By conducting keyword research for your brand, you will learn more about what your audience is looking for and how you can improve your content strategy to achieve your business goals. This keyword research guide will help your brand conduct thorough keyword research for SEO wins.
No matter if you are a small local business owner or an online digital agency, you can rank content locally and globally. The beauty of SEO is in the research you conduct beforehand. So, are you ready?
Keyword research reflects an inbound marketing strategy, which moves away from traditional advertising and lets customers come to you. Through creating quality content, posting on social media, and implementing SEO strategies, your brand can appear in search results based on related search intents and keywords.
When brands implement SEO strategies, the base of this is conducting keyword research. Understanding the terms, phrases, and topics ideal clients search for is crucial to positioning your business in the most optimal space.
Beyond positioning your brand on search engines like Google, YouTube, TikTok, Instagram, etc., keyword research helps:
Plus, as mentioned above, conducting keyword research reveals how your audience behaves online, what interests them, and what challenges they face. This is invaluable to growing your online community, gaining customers, and becoming a reference in your industry.
Keyword research is also essential before any brand can implement an SEO strategy. Potential customers will struggle to find your brand if keywords and SEO strategies aren’t utilized. Algorithms are now very complex and good at connecting content to interested users. Keyword research is the glue that holds your brand and potential customers together.
While there is no one “formula” for conducting keyword research, here is an easy-step guide to finding and analyzing keywords that fit your brand so you can create quality content for your audience.
The first step in this process is to brainstorm your brand’s main content topics and ultimately, the ideas you want to rank your content for. What search terms would you use to look up your products or services? From this, create an extensive list of phrases and potential keywords. Then, based on your business products or services, conduct basic research on Google, social media sites, Reddit, Quora, Wikipedia, etc. to find any keyword patterns.
Take note of the topics, brands, and content formats among the first search results. This will help you understand the content quality necessary to rank, and competitors in your industry. If you have already conducted a competitor analysis, you can see what content your competitors rank for.
These processes will help narrow your keywords and find your niche industry. In the coming steps, we will see that some keywords have high search volumes and competition, making it harder to compete in search rankings. Therefore, getting more specific with your keywords can lead to more quality leads and conversions.
Conducting research with the tools we already use daily is great, however, they do not provide the analytics we need to understand if a keyword is worth using. That’s where a keyword tool comes into play. These tools provide keyword search volumes, trends, CPC, competition, and related keywords.
Before we head to a tool, let’s break down a few keyword metrics.
Another important element of keyword research is to see which keywords your website or content already ranks for, if any. For your brand website, I recommend using Google Search Console to conduct a performance report as well as view individual rankings for your website pages.
With this tool, you can see the top queries, or keywords, that drive the most clicks and impressions on your site. You can also view the top pages to analyze the clicks, impressions, and positions on Google. Compare this data in a custom date range to see how your site has evolved, and create filters to search by query, page, country, device, or search appearance.
Now it’s time to take that knowledge and plug it into a keyword tool. Here are a few of my favorite keyword research tools:
Keyword Tool is a powerful resource in keyword research. After typing in a general keyword, you will find related suggestions with search volume, trend, average CPC, and competition metrics. When clicking on the “Questions” tab you can see related questions that users ask regarding this keyword. You can also click “Related keywords” to find other keywords that are related to your topic.
This tool is more than just a keyword research tool but is a comprehensive SEO platform. Conduct thorough keyword research, analyze your competitors, view backlink information, conduct site audits, and more.
The “Keyword Magic Tool” feature allows you to view keyword analytics for broad matches, phrase matches, and exact matches. View keywords by number or volume, understand user’s search intents, and see keyword difficulty.
Designed by top marketing professional Neil Patel, Answer the Public is a great resource for analyzing and finding keywords with intuitive wheels, lists, and charts to break down the metrics.
The tool also breaks down keywords into questions, prepositions, comparisons, alphabeticals, and related to give a full keyword scope.
Ahrefs is another comprehensive SEO tool, that provides marketers and advertisers with the analytics they need to select the right keywords. You can also see a global scale of these keywords to see which keywords are best to target for your location. Click on “SERPS” to analyze the competition for specific keywords.
Even though we mostly focused on SEO for a brand’s website, conducting keyword research for social media is similar. Also, many keyword research tools can pull keyword data from social media platforms to provide analytics on search volumes, trends, and competition. Here are some platforms you can optimize content for SEO:
These social media networks have complex algorithms that create signals when brands use specific keywords within their content or captions. By optimizing your content with the right keywords, you can reach your target audience and increase your reach.
Plus, if you’re looking to analyze how your content is performing on social media, you can use a social media analytics tool like Metricool to dive deeper into what is working, and what needs improvements. View your engagement rates, reach, impressions, and clicks, and even see your top-performing content across each platform. This will allow you to understand what resonates best with your audience so you can replicate these strategies in the future. You can create your FREE Metricool account and start optimizing your content for SEO today:
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Semrush vs. Moz: Which Tool Belongs in Your Marketing Stack? – Exploding Topics
/in website SEO, Website Traffic/by Team ZYTSemrush vs. Moz: Which Tool Belongs in Your Marketing Stack? Exploding Topics
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Google Messages updating ‘New chat’ contacts list to show who has RCS – 9to5Google
/in website SEO, Website Traffic/by Team ZYTGoogle Messages is rolling out a tweaked “New chat” page to let you immediately check which contacts have RCS enabled.
After tapping the “Start chat” FAB (floating action button) in the bottom-right corner, you’re now taken to a “New chat” page. This list of all your contacts was previously titled “New conversation.” The term “chat” is more closely aligned with RCS.
The big change here is how Google now highlights contacts that have “RCS” enabled with a badge at the right-hand side. Additionally, the number is further emphasized with Dynamic Color theming, while SMS/MMS conversations just have black or white text depending on the system theme.
Old vs. new
Previously, you’d have to go ahead and tap the number to see if it says “Text message” or “RCS message” in the bottom text field. This update saves you a step, and lets you more effectively take a straw poll of RCS adoption in your family/friend group.
This started more widely rolling out to beta users (version 20250527_01_RC00) of Google Messages over the past few days.
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Editor-in-chief. Interested in the minutiae of Google and Alphabet. Tips/talk: abner@9to5g.com
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9 Ways to Use Google Trends for SEO & Content Marketing – Exploding Topics
/in website SEO, Website Traffic/by Team ZYTBlog > 9 Ways to Use Google Trends for SEO & Content Marketing
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Are you taking advantage of the power of Google Trends for your SEO and content marketing efforts?
If not, now’s the time!
In this article, we’ll discuss nine ways that you can incorporate Google Trends into your digital marketing strategy.
Let’s dive in.
Browse through current trends and take advantage of any topics that relate to your brand or industry.
Go to the Trending Now tab on Google Trends to discover hot topics that are trending at the moment.
Peruse the daily search trends and realtime search trends to see if there is anything of consequence that you can use in your content marketing efforts.
These timely trends will be useful for finding quick topics for your social media content – particularly on TikTok, Twitter, Facebook, and Instagram.
You can also click on each topic to get the top trending news articles. Share relevant articles directly, or create similar content as it relates to your business to gain traction on your social media platforms.
Google Trends can help you find new keyword opportunities that you may not have thought to go after. From searching current trends to deep diving into the related queries for your current topics, there are a lot of ways that you can do this.
The best way to get started is to take your search to the Explore page again.
This time, we’ll search the Books & Literature category over the past 12 months to see what topics have had high interest.
It’s interesting that “chatgpt” is a top-trending search query for this industry. It might be worth exploring further to see what kinds of questions people are asking about ChatGPT as it relates to books and literature and if there are some new topics we can address to drive new traffic to our platforms.
One way to dig deeper into this is to conduct another search in the Explore tab.
With our same settings – United States, Past 12 months, Books & Literature, Web Search – we’re going to type “chatgpt” as one of our search terms.
When we scroll down to Related queries under this new search, we can see actual search queries that relate to this topic within our industry.
Some new topics that we found include “chatgpt essay” and “chatgpt writing.”
To take our search one step further, we’ll go to a keyword research tool like AnswerThePublic to see what questions people ask about “chatgpt writing.” This will help us identify new content topics for blog articles and social media posts.
Now, we can browse through this list of questions for some great new ideas to fuel our content marketing efforts.
Conduct your searches like this and see what topics are cropping up that you haven’t placed much emphasis on yet.
As you plan your content calendar, take your topics to Google Trends. Look at the seasonality of your topics to determine the best time to publish.
Let’s take corn mazes for example. Peak season for corn mazes is in October every year, but if we look at Google Trends, we can see that interest for corn mazes starts to grow in August, increases rapidly in September, and peaks at the beginning of October.
With that information, you should be putting out corn maze related content starting in August when interest is accumulating. You don’t want to wait until people have already decided which corn mazes they’re going to for the season.
You can also compare specific topics, like we did with our competitor research, to see which ones garner more interest.
Let’s say you have several attractions that you offer and you’re trying to decide which area to push the most focus to. In our search, we compared corn mazes, haunted houses, and pumpkin patches to find that people are most interested in pumpkin patches by a long shot.
Google Trends contains some awesome features for conducting market research. You can search for popular industry topics as well as their seasonality.
The best way to search for popular industry topics is to go to the Explore section of Google Trends.
Then, select the region and timeframe you want to explore, as well as the category for your industry. For example, we’ll search the United States over the past 12 months in the Computer & Electronics industry.
From there, Google Trends will provide trending topics and search queries according to your search.
To discover the seasonality of your topics, enter a specific search term and expand the time range to several years.
Sticking with the Computer & Electronics industry, we’ll search the seasonal trends of “Nintendo Switch” over the past five years.
You can see that the search trends for Nintendo Switch increase around the holidays each year.
Use this kind of seasonal trend data to plan for high sales seasons. During those times, push out more advertising and content around popular services or products.
Competitor research is crucial for SEO efforts. It’s important to understand how your competitors are doing, and how you compare. This data can help you make informed decisions about your SEO strategy.
Take your competitor research to the Explore section of Google Trends. Enter your company or brand name and up to four competitors.
We’ll do a quick comparison between Playstation and Xbox over the last year.
We can see that Xbox generates a lot more interest on Google than Playstation does, but they follow similar trend lines.
Seeing a comparison like this can help you determine if you need to generate more interest for your brand. If the interest in your brand is significantly less than your close competitors, that could be an indicator that you need to generate more brand awareness.
If you scroll down further in Google Trends when you perform this competitor comparison, you’ll also see top search for your brand under Related Queries. These topics can help you plan your content around things that people are already interested in so you can continue to grow the interest in your brand.
Your SEO strategy should have a big emphasis on creating new content. But it can be difficult to continuously come up with new and interesting topics off the top of your head.
Use Google Trends to help you identify new topics for clustering that you can link back to your pillar content.
To do this, start by entering the pillar topic that you’re trying to grow into Google Trends.
We’ll use landscaping in this example.
After you type in your topic, scroll down to the Related topics and Related queries section to see other similar topics that people are interested in.
If you sort Related queries by Rising, you can identify new topics that are currently rising in popularity.
While a few of these phrases are companies, we can see that the third most popular rising query is “small backyard fire pit ideas landscaping.” That could be a great topic to write a blog article about and link back to a pillar page for landscaping.
Use this tactic to create your content map for each pillar page on your website. Identify several new topics for each pillar topic, check out their seasonality, and use that to drive your content calendar.
Google Trends has the capability to give us further insights into the intent of a user’s search. We can use its search types filter to help us with this.
There are a couple different ways you can use this.
First, you can identify the type of search that you want to generate more content for – web, image, news, Google Shopping, or YouTube – and then find new topics from there.
For example, let’s change the search type to Google Shopping and update the category to our industry – we’ll use Computers & Electronics. Now, we can see some of the top searches people made over the past 12 months for specific products in the Google Shopping search.
This can help you identify product pages that you can enhance the content for or push additional content and link building efforts towards.
The second way we can utilize search types is by typing in one of the main content topics we’re trying to grow and checking it out with each search type.
If we look at the interest for “nintendo switch” on web search vs YouTube search, we can see that it has a more steady trend on Youtube than web searches. That could tell us that we should be putting out more video content for this topic.
Newsjacking is a concept where you take advantage of a well-known news event’s popularity by blasting your offerings in ads surrounding the event.
For example, if you are a fashion brand, you might take advantage of Fashion Week and the Met Gala. These high-profile events have a major emphasis on fashion. Newsjacking these events would be to run ads during the event to promote your offerings. Depending on the size of your brand, you might consider running ads on the major networks and streaming services covering those events.
You can use Google Trends to track news and events relevant to your brand.
To sign up for a Google Trends subscription and track specific types of events, follow these steps:
Google Trends can help you troubleshoot why your traffic might be dropping or increasing suddenly.
Do you have a specific topic where traffic has just dropped off? Or maybe one of your blog topics has blown up recently.
Look up that topic on Google Trends over the period of time that your traffic changes have occurred to see if there is any correlation in user interest and your traffic changes.
Let’s say we’re a tech company and have received a ton of traffic to our ChatGPT-related articles over the past few months.
If we conduct a search for this topic in Google Trends, we can see that this topic has received a lot of interest in Google searches. That is likely contributing to our increase in traffic.
Another good example of this could be a diet or fitness trend. If you have a health and wellness website that covers several different diet plans, and all of a sudden a blog for a specific diet takes off, check Google Trends to see if it is suddenly growing in popularity.
That can also be a good indicator that you should produce some more content around that topic.
On the other side of this, if you find that your traffic is dropping off for a certain topic, and user interest is trending the same way, then you may need to find other areas to focus your content marketing efforts.
Don’t limit your SEO and content marketing efforts to the same things you’ve always done. Look for new opportunities like those that Google Trends can offer.
I hope you’ve found these ideas helpful and that your content marketing efforts soar as you get going.
Use real-time topic data to create content that resonates and brings results.
Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Use real-time topic data to create content that resonates and brings results.
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Written By
Josh Howarth
Co-Founder & CTO
Josh is the Co-Founder and CTO of Exploding Topics. Josh has led Exploding Topics product development from the first line of co… Read more
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The Media + SEO Strategy Every Cannabis Brand, Dispensary, and Event Needs in 2025 – stupidDOPE
/in website SEO, Website Traffic/by Team ZYTIn today’s saturated cannabis market, visibility isn’t just helpful—it’s essential. Whether launching a new product, opening a dispensary, hosting a cannabis conference, or organizing a 4/20 event, standing out requires more than a good idea and a budget. It requires strategy. That’s why the most forward-thinking cannabis brands are combining media coverage and SEO to drive long-term discovery, authority, and growth.
One platform helping to power that visibility is stupidDOPE.com, a trusted outlet for curated cannabis stories, trendsetting product features, and influential editorial content that reaches readers far beyond the surface. For cannabis brands, dispensaries, event planners, and conference organizers, getting featured on stupidDOPE isn’t just press—it’s performance.
Here’s why the right media + SEO strategy makes all the difference—and how stupidDOPE is giving cannabis professionals a competitive edge.
For years, brands have leaned on search engine optimization to attract organic traffic. Keywords, backlinks, and well-structured content are still crucial—but cannabis SEO comes with a unique set of challenges. Restrictions on paid ads, inconsistent regulations, and limited access to mainstream promotional tools make it harder for cannabis brands to appear in the spaces where consumers are actively searching.
Even with a well-optimized website, search visibility can fall flat without trusted, high-authority backlinks pointing back to your pages. That’s where media coverage on a platform like stupidDOPE becomes a strategic tool—not just for attention, but for search engine performance.
Publishing on a site like stupidDOPE does more than get your name out—it helps your brand gain credibility, trust signals, and long-term discoverability. With a domain authority of 70+, stupidDOPE articles often appear on the first page of Google for high-intent cannabis search terms.
Every feature includes two do-follow backlinks to your business, product, event, or landing page. These backlinks signal to search engines that your website is valuable, improving your own site’s authority over time.
Additionally, stupidDOPE’s content is syndicated to Apple News and Google News, allowing stories to show up in mobile news feeds, “Top Stories” results, and real-time trending coverage—adding another layer of exposure that organic SEO alone can’t deliver.
This isn’t just for brands with national reach. The media + SEO strategy is ideal for:
Dispensary owners wanting more foot traffic and web visibility
Cannabis product brands looking to launch or relaunch with a splash
Event organizers hosting 4/20 festivals, expos, or educational panels
Conference planners aiming to attract more attendees, vendors, and sponsors
Equity and legacy operators building trust in new markets
Whatever your goal—visibility, search performance, reputation, or lead generation—a professionally crafted media feature drives outcomes.
Founded as a lifestyle publication and cultural journal, stupidDOPE has grown into one of the most credible, cannabis-friendly media platforms online today. With a loyal readership and reputation for spotlighting creative, independent, and underrepresented voices, it provides cannabis professionals with a publishing platform that feels aligned—not corporate, but still professional.
Here’s what comes with a $1,500 media feature:
A custom, SEO-optimized article (500–1000+ words) written by the editorial team
Two do-follow backlinks to your chosen URLs
Permanent placement on stupidDOPE.com
Syndication to Apple News and Google News
High SEO value from a DA 70+ media site
Exposure to a trend-conscious, engaged audience of consumers, creators, and decision-makers
This content doesn’t disappear when a campaign ends. It lives, ranks, and continues to work for you long after your initial post date.
As the cannabis industry matures, the brands that win won’t be the ones who shout the loudest, but those who are easiest to find, most credible, and consistently present across the digital landscape.
Consumers are researching more: Before walking into a dispensary, they search. They read reviews. They look for features and trusted third-party opinions.
Search algorithms are evolving: Google prioritizes authoritative links and long-form content from reputable sources.
Social media restrictions persist: Cannabis content still gets flagged, shadowbanned, or removed from Instagram, Facebook, and TikTok.
Events and experiences are content-rich: But if they’re not published on a discoverable platform, that content is lost in the noise.
By aligning your next launch, drop, or event with a permanent media feature that also boosts SEO, you’re investing in an outcome that builds over time.
Getting your story featured on stupidDOPE is simple. Just visit stupiddope.com/submit/ to begin. Once payment is made, a team member will reach out within one business day to begin the process.
You’ll be asked to provide basic details about your business, product, or campaign. You can also send relevant links, photos, or messaging you’d like to highlight. From there, the editorial team crafts a professionally written and optimized article, tailored to your goals and aligned with the cannabis culture stupidDOPE celebrates.
Once approved, your feature goes live and begins syndicating across major channels.
A dispensary launches a new delivery service ahead of 4/20 and wants to drive search traffic to its menu page. A stupidDOPE article provides backlinks and Apple News presence.
A cannabis brand debuts a limited-edition product line and needs a trusted outlet to cover the story before pitching to retailers. The feature improves visibility, SEO, and social proof.
A conference organizer looks to boost ticket sales by showcasing key speakers, panels, and event culture in a shareable, long-format article that ranks for “cannabis conference New York.”
A small cannabis brand secures their first round of funding and wants to establish credibility with investors and partners. Publishing on a respected platform signals maturity and legitimacy.
The cannabis space continues to evolve, and the brands, dispensaries, and events that succeed long-term are those investing in visibility and credibility right now. A one-time Instagram post or email blast can’t match the compounding value of strategic media backed by SEO power.
stupidDOPE gives you both—editorial storytelling and search engine performance.
It’s not about being loud. It’s about being found, shared, linked, and remembered.
To secure your feature and elevate your presence, visit: stupiddope.com/submit/.
Input your search keywords and press Enter.
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