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Your choice of domain name can significantly impact SEO rankings. Here’s a complete guide on how to choose an SEO-friendly domain.
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What’s in a domain name? When it comes to SEO, it might be more than you think.
Your domain name identifies your site and signals the kind of services you provide. The right domain name can make your website appear more trustworthy to human visitors, while a domain filled with quality content and links will appeal to search engine crawlers.
Domain SEO impacts almost everything about your website: how easy it is to rank for keywords, which topics your site is considered an authority on, and ultimately, how many people will browse your products. Understanding exactly how your domain name affects page rankings is therefore critical to the success of your brand.
Let’s explore the basics of domain SEO, starting with its definition.
Domain SEO is the practice of optimizing domains to make them more useful and accessible to human visitors and search engines. It involves picking a simple domain name, an optional subdomain, and a top-level domain (TLD) to create a clear web identity for your brand.
Domain SEO includes improving the technical health of your website by optimizing tags, site speed, and site map. It also involves content management to produce a relevant, high-quality portfolio of original content that’s helpful to visitors.
Another important aspect of domain SEO is acquiring backlinks from authoritative websites. When respected sites link to your content, search engines recognize your domain as a reliable source of information.
The more time you spend creating a streamlined, polished domain, the easier it will be to improve SEO for specific parts of your website.
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The length, included keywords, and extension of a domain name can be meaningful components of an SEO strategy. A focused and simple domain name indicates the purpose of a website to people and search engines.
Beware of choosing an overly promotional root domain name that may appear untrustworthy or scammy. www.cheap-discounted-jeans.net or freeshippingforlife.biz won’t inspire much confidence.
The wrong domain name can tarnish your brand reputation. Customers are aware of this, and so are search engines.

If you are creating a new domain, you can choose its name. SEO-friendly domain names are short, contain relevant keywords, and include simple terms.
Below are seven actionable tips for choosing a domain name that is optimized for search engines.
The importance of using keywords in a domain has varied over the years. It was once a mainstay of search indexing on sites like Google and used by hundreds of thousands of ecommerce brands throughout the early 2000s. Today, keywords continue to play a part in domain SEO, although their importance may have lessened.
Your domain doesn’t need to contain your target search phrase, but it should include a relevant concept to provide clarity around your brand. For example, fashion brand Sabo uses the domain name www.saboskirt.com—a simple name that identifies the brand and includes a keyword to describe the business’s flagship product.
Keep in mind that a great domain name doesn’t need to be wholly focused on keywords. Try to register a domain name with just one or two keywords, or encapsulate the idea of your brand with a short acronym.
The length of your domain name does not affect its standing on search engines. However, it can have a significant impact on its memorability for prospective customers.
Research indicates that the average domain length is 12 characters long, but the most popular websites tend to have even shorter names.
As well as being short, domains need to be readable. Domain names with clear meanings help to build trust, while those containing strings of numbers and letters can be a security concern for some users.
When researchers from UPenn compared domain names against their performance, they found that simple and straightforward names were the most efficient:
The takeaway? The simpler your domain name, the better it is likely to perform.
The .com TLD is the most trusted domain extension in the world, and it’s 33% more memorable than any other top level domain. While the use of .com won’t provide any SEO benefit by itself, it will prove your trustworthiness to customers.
Not all is lost if you don’t have a .com domain. Extensions such as .co, .us, and .net continue to gather audience trust. Here’s an official list of top-level domains by the Internet Assigned Numbers Authority (IANA). 
Instead of investing in a .com TLD, you could choose a TLD extension that indicates to search engines what your site is about. For example, an online clothing retailer might opt for .boutique or .apparel—both tell crawlers and search traffic the context of your website before they click. 
Other examples include:
Special characters can make your domain look unique, but they can harm your SEO efforts as well. Search engines can’t always understand special characters. They can also confuse people and worsen the user experience, potentially impacting your brand credibility. Best practice is to avoid special characters such as hyphens, digits, stars(*), or ampersands (&). 
Where you buy your domain from matters. Your domain registrar is responsible for keeping your website accessible. Downtime, no auto-renewal notice, and lack of security features can cause your site to go down—in which case, search engine crawlers can’t access your website. This is important because search engines like Google prioritize sites that are reliable and offer a positive user experience.
If you’ve bought a website hosting package from the same registrar, your decision can also impact site speed—a known ranking factor in Google’s algorithm. Choose a registrar that offers distributed servers and integration with a content delivery network (CDN). You may need to upgrade to a dedicated server once traffic grows. If you buy your domain through Shopify, you can rest assured knowing that site speed and performance are priorities—from just starting out to serving millions of customers worldwide. 
Understanding the elements that improve your domain’s SEO status will help you build a winning strategy.
The best way to improve your purchased domain name’s SEO is by focusing on creating valuable content and building backlinks from other well-regarded websites.
Content is one of the most valuable things you can publish on a domain. Highly researched and informative content is an excellent method of increasing your authority in the marketplace, and it will help increase your search traffic.
Start by creating SEO-friendly landing pages and blog posts. Be sure to add value to every piece of writing you produce, and never rely on plagiarism or black-hat techniques to speed up your content production.
Other examples of content you could publish on your domains include:
Not only will this content provide evergreen SEO value to your domain, but it also has the potential to generate organic backlinks as well.
Backlinks are third-party hyperlinks that direct traffic from other websites to your domain. They are important for two reasons:
Analysis shows a strong backlink profile is almost always required to rank in competitive search results.
The best way to source backlinks for your domain is to become an authority in your niche. Creating actionable content and well-written copy is an efficient way to do this. You can also reach out to other brands or websites that may be interested in partnering with you or creating roundups or affiliate content to garner interest.
Note that bulk backlinks from a single website are frowned upon by Google’s search algorithm. It’s best to rely on organic links as much as possible—not black-hat or paid strategies.
Your domain name isn’t just text on a screen—it gives visitors an inside look at who you are and what you do. Domain SEO may include user signals, meaning that the more positively your domain presents to visitors, the better it will do.
Use your domain name to give users a taste of your brand, including its voice and tone. 
There are a number of great examples of domain name branding, including:
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Learning by example is a great way to approach domain name SEO. Whether you already have some inspiration or are looking for domain name suggestions, these popular domain examples are perfect examples of strategy, length, and branding.
Just two syllables long, Gymshark is a word that rolls off the tongue. This short domain name is also separated into multiple subdomains to help with global traffic. This is a great international SEO tactic for brands with a multinational presence.
This domain is memorable, specific, and easy to remember. No hyphens, numbers, or other strange spellings are included—just the brand’s name—which helps visitors return to the site without much trouble. 
Staud also uses a TLD extension to describe what the website is about, helping both visitors and search engines contextualize the site.
Verve Coffee Roasters has a simple domain name that’s easy to remember. It’s also optimized for SEO, containing the brand’s name and a brief description of what it sells: coffee. 
Before you purchase an SEO-friendly domain name, you may want to research the domains used by your largest competitors. Competitor analysis allows you to better understand your rival domains’ position, ranking, and perception in the marketplace. The analysis can be used to help inform your decisions before making a domain name purchase.
To perform a basic competitor domain name SEO analysis, ask yourself:
The more information you glean from your competitors’ domain SEO, the better decisions you can make about the domain name you choose to purchase.
Domain names do impact your SEO efforts, but they aren’t necessarily a make-or-break portion of your strategy.
In fact, changing a domain name could confuse search engines and other bots trying to crawl through your web pages. A new domain name might also make it difficult for returning visitors to find your site, tanking your web traffic.
You should only consider changing your domain name for SEO if:
Remember that your domain name isn’t necessarily one of the ranking factors for search engines. Domain age may not matter either. However, changing your domain name or rebranding it without following best practices could confuse visitors and search engines alike.
Finding a domain that follows all best SEO practices can take time—building one yourself takes even longer. Try these tools to help you evaluate your options before registering a domain.
Domain names are online digital identities that speak volumes about who you are, what you do, and what visitors should expect from you. While the name you choose will not necessarily affect search engine rankings, it’s a good idea to pick short, memorable, and highly relevant phrases that put you in the running with today’s major brands.
With some dedicated effort and a little planning, you can choose an SEO-friendly domain name that continues to reap the benefits long after registration.
Domains have a large impact on SEO. The number of links pointing to a domain from high-authority websites will significantly impact the ability of that domain’s web pages to rank in search engines. The cohesiveness and relevance of a domain’s content will also impact its search engine rankings for a particular topic area.
While .com domains are familiar and trusted by visitors, the .com extension doesn’t directly affect search engine rankings.
There are various free tools you can use to check your site’s domain authority:
According to Statista, almost half of all websites use the .com domain extension. After .com, the most common extensions are .org, .ru, .de, and .net. Domains with .com denote commercial use, while .org usually sets expectations for nonprofits or charities.
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Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
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Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
Explore the role of content knowledge graphs in enhancing your marketing strategy and improving information retrieval with structured data.
Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises.
A knowledge graph is a collection of relationships between entities defined using a standardized vocabulary.
It structures data in a meaningful way, enabling greater efficiencies and accuracies in retrieving information.
LinkedIn, for example, uses a knowledge graph to structure and interconnect data about its members, jobs, titles, and other entities. It uses its knowledge graph to enhance its recommendation systems, search features, and other products.
Google’s knowledge graph is another well-known knowledge graph that powers knowledge panels and our modern-day search experience.
In recent years, content knowledge graphs, in particular, have become increasingly popular within the marketing industry due to the rise of semantic SEO and AI-driven search experiences.
A content knowledge graph is a specialized type of knowledge graph.
It is a structured, reusable data layer of the entities on your website, their attributes, and their relationship with other entities on your website and beyond.
In a content knowledge graph, the entities on your website and their relationships can be defined using a standardized vocabulary like Schema.org and expressed as Resource Description Framework (RDF) triples.
RDF triples are represented as “subject-predicate-object” statements, and they illustrate how an entity (subject) is related to another entity or a simple value (object) through a specific property (predicate).
For example, I, Martha van Berkel, work for Schema App. This is stated in plain text on our website, and we can use Schema.org to express this in JSON-LD, which allows machines to understand RDF statements about entities.
Your website content is filled with entities that are related to each other.
When you use Schema Markup to describe the entities on your site and their relationships to other entities, you essentially express them as RDF triples that form your content knowledge graph.
Sure, we might be simplifying the process a little, as there are a few more steps to creating a content knowledge graph.
But before you start building a content knowledge graph, you should understand why you’re building one and how your team can benefit from it.
Over the past few years, search engines have shifted from lexical to semantic search. This means less matching of keywords and more matching of relevant entities.
This semantic understanding is even more beneficial in the age of AI-driven search engines like Gemini, SearchGPT, and others.
Your content knowledge graph showcases all the relationships between the entities on your website and across the web, which provides search engines with greater context and understanding of topics and entities mentioned on your website.
You can also connect the entities within your content knowledge graph with known entities found in external authoritative knowledge bases like Wikipedia, Wikidata, and Google’s Knowledge Graph.
This is known as entity linking, and it can add even more context to the entities mentioned on your site, further disambiguating them.
Your content knowledge graph ultimately enables search engines to explicitly understand the relevance of your content to a user’s search query, leading to more precise and useful search results for users and qualified traffic for your organization.
Beyond SEO, content knowledge graphs are also crucial for improving AI performance. As businesses adopt more AI technologies like AI chatbots, combatting AI hallucination is now a key factor to success.
While large language models (LLMs) can use patterns and probabilities to generate answers, they lack the ability to fact-check, resulting in erroneous or speculative answers.
Content knowledge graphs, on the other hand, are built from reliable data sources like your website, ensuring the credibility and accuracy of the information.
This means that the content knowledge graph you’ve built to drive SEO can also be reused to ground LLMs in structured, verified, domain-specific knowledge, reducing the risk of hallucinations.
Content knowledge graphs are rooted in factual information about entities related to your organization, making them a great data source for content insights.
High-quality content is one of the cornerstones of great SEO. However, content marketers are often challenged with figuring out where the gaps are in their existing content about the entities and topics they want to drive traffic for.
Content knowledge graphs have the ability to provide content teams with a holistic view of their entities to get useful insights to inform their content strategy. Let’s dive deeper.
Traditionally, content marketing teams would manually audit or use a spreadsheet or relational database (tables, rows, and columns) to manage their content. The issue with a relational database is its lack of semantic meaning.
For example, a table could capture the title, URL, author, meta description, word count, and topic of an article. However, it cannot capture entities mentioned in a plain-text article.
If you want to know which pages on your website currently mention an old product you no longer provide, identifying these pages is hard and very manual.
Content knowledge graphs, on the other hand, provide a multi-dimensional categorization system for your content.
When built using the Schema.org vocabulary, the detailed types and properties enable you to capture the connections between different content pieces based on entities and taxonomy.
For example, a blog post on your website would likely show up on your content knowledge graph as a BlogPosting with properties like author, publisher, mentions, datePublished, dateModified, audience, citations, and more.
These properties connect your blog article (an entity) to other entities you’ve defined on your site. The author of a specific article is a Person who you might have defined on an Author page.
Your article might mention a product or service that you’ve defined on other pages on your site.
For marketing teams that have to manage large volumes of content, structuring your content into a content knowledge graph can give you a more holistic view of your content and entities.
You can easily perform a content audit to find out what exists on your website without manually auditing the site or updating a spreadsheet.
This, in return, enables you to perform content analysis with ease and get deeper insights into your content.
With a holistic view provided by your content knowledge graph, you can easily audit your content and entities to identify gaps and opportunities to improve your content strategy.
Example 1: You want to strengthen your E-E-A-T for specific authors on your site. Your content knowledge graph will showcase:
This unified view can provide your team with a broad overview of this author and identify content opportunities to improve the author’s topical authority on your site.
Example 2: Your organization wants to remove all mentions of COVID-19 protocols from your website.
You can query your content knowledge graph to identify past content that mentions the topic “COVID-19” and assess the relevance and necessity of each mention before removing it from your content.
This targeted approach can enable your team to refine their content without investing too much time in manual reviews.
Since content knowledge graphs built using Schema.org are expressed as RDF triples, you can use the query language SPARQL to find out which pages a specific entity is mentioned in or how much content you have on a specific entity or topic.
This will help your team answer strategic questions such as:
Beyond its SEO and AI benefits, content knowledge graphs have the potential to help content marketing teams perform content analysis with greater efficiency and accuracy.
Today, content knowledge graphs represent a shift from thinking of creating content as a content manager’s job to the opportunity for SEO professionals to create an interconnected content data source that answers questions and identifies opportunities for the content team.
It is a crucial technology for organizations looking to differentiate themselves in an increasingly complex digital landscape.
Investing in content knowledge graphs now positions your organization at the forefront of SEO and content optimization, giving you the tools to navigate tomorrow’s challenges.
And it all starts with implementing semantic schema markup on your site.
More resources:
Featured Image: optimarc/Shutterstock
Martha van Berkel is the CEO and co-founder of Schema App, an end-to-end Schema Markup solution provider. She focuses on …
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It’s been almost ten days since I last reported on a Google search ranking update. Well, I had to stop the streak and cover what I’ve seen over the last 24 hours or so. It appears that the volatility in ranking positions in Google search results is shifting more than the norm.
The third-party tracking tools are showing a large spike in volatility from the past day or so, at least most of them. And while the SEO community is dead tired of talking about volatility, espesially without seeing clicks from Google search, there is some chatter throughout the industry about movement.
As a reminder, the last time we reported on June 9th and then June 4th, May 29th, May 21st, May 16th, then May 12 and 13, May 8th (I didn’t cover May 1st, I probably should have) but then it was a couple of weeks, not since April 25th and then before that, 22nd and 23rd volatility and then around April 16th and then before that around April 9th. We have yet to have second official update in 2025, we had the March 2025 core update but no other official update in 2025 – yet.

Google Tracking Tools

Here are what the tools are showing:
Semrush:

Cognitive SEO:

SimilarWeb:

Advanced Web Rankings:

Accuranker:

Mozcast:

Mangools:

Wincher:

Data For SEO:

SERPstat:

Sistrix:

Algoroo:

Wiredboard’s Aggregator of Tools – this report shows the aggregate of the tools above and plots them on one chart:

SEO Chatter

Here is some of the SEO chatter from WebmasterWorld and comments on this site:

It’s fun again. Google downgraded my news page on Friday. Suddenly, there’s no news traffic anymore. The ranking is rising, but normal searches bring just as many clicks as Bing, which is to say virtually none. But at least AI spam and articles that are actually advertisements are displayed as prominently as possible.
And as if that weren’t enough, the shop was also downgraded. The result: despite AdWords and high spending, there have been no sales via Google traffic since Friday.

Funnily enough, after several weeks of downhill traffic. Seems we are now increasing again. But are still -15% over last month. Granted this fall might not be 100% Google this time. I was meddling with the UI. So won’t play the blame game this time around.

Google has boosted Reddit so much while ignoring other sites that, eventually, people will just go directly to Reddit and bypass Google. Every search I do, Google either lists mostly Reddit links or suggests more results from Reddit. At this rate, Reddit will survive, and Google Search may become irrelevant. Just look at Reddit’s stock performance compared to Google’s lately.

A website affected by hcu that I observe, for 6 months has started publishing 50 news stories a day, previously it only dealt with guides on technology. The news appeared on Google news but nothing, the traffic remained low and now the site is stopped abandoned. He wanted to give it a try but he just wasted time and money. Better to cut with the past and devote yourself to social networks in my opinion, much less restrictive, a video is published on multiple platforms without problems, you can ask for money for sponsorships that no one says anything, AI content is not a problem for anyone. The social network could be the new opportunity, while continuing on websites only increases the frustration because the traffic of the past will no longer be there because of AIO and all the mess it has combined Google. Better to devote yourself to something else, even if it means starting over. At the moment my goal is 10000 followers

Last 7 days zombies increased 70% AI overviews also raise no click expectations to shoppers! It is very confusing for searchers they will naturally stop clicking on ads as well!

Today very bad… But my competitor is going up. Discover traffic nonsense, he have 350 000 daily users. My website have 50 000 daily users.

What are you all seeing?
Forum discussion at WebmasterWorld.
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2025 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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Google trains Veo 3 AI video generation model using YouTube content: Report  Business Standard
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Copyright © 2025 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC
By Dima Maslennikov Edited by Chelsea Brown Apr 11, 2025
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As a solo founder bootstrapping PitchBob.io, an AI-powered platform that helps early-stage entrepreneurs structure their startup ideas, craft compelling pitches and generate documents for accelerators and investors, I quickly realized that building a company without external funding means learning how to do nearly everything yourself — from product development to customer support and yes, even SEO.
At first, I outsourced SEO to an agency at $2,000 per month. But over time, I noticed the returns didn’t justify the spend. So, I decided to take matters into my own hands. This article outlines the 15 strategies I used to grow our organic traffic, increase visibility and improve rankings — all without relying on an agency or massive budget.
Related: 5 Ways to Bootstrap SEO When You’re on a Tight Budget
The foundation of good SEO is technical performance. I started by setting up regular audits using tools like SEMrush and Ahrefs to monitor the health of our website. These tools helped identify issues like broken links, crawl errors, slow page speeds and mobile usability problems.
By keeping our Site Health score above 90, I ensured that search engines could easily crawl and index our pages. A fast, error-free site not only ranks better but also provides a better experience for users, which reduces bounce rates and increases time on site, both positive signals for SEO.
Link building is one of the most powerful (and time-consuming) elements of SEO. I began receiving outreach emails from companies looking to exchange backlinks. Instead of ignoring them or engaging in basic reciprocal linking, I proposed ABC exchanges.
In an ABC link exchange, site A links to site B, site B links to site C, and site C links to site A. This model avoids the penalty associated with obvious reciprocal linking and creates a more organic-looking backlink profile. It allowed me to build quality links from high-authority domains without doing traditional cold outreach.
Content is still king, but structure is queen. I developed a content strategy based on topic clustering — building pillar pages with related subtopics internally linked. I used AI writing tools to generate dozens of articles around our niche, focusing on long-tail keywords.
This silo structure helped organize content logically and improve topical authority in the eyes of search engines. Internal linking between cluster pages and pillar articles improved crawlability and made the site more useful for visitors, which boosted engagement metrics.
Since our users are international, I knew that optimizing for English alone was limiting our reach. I used AI translation tools to create versions of our content in multiple languages. This included not only landing pages but also blog content and product descriptions.
When we hit technical limits on our platform, we created subdomains for specific regions and translated content there. This approach helped us reach markets like Asia and Europe more effectively. It also gave us localized content, which performs better in region-specific search engines.
Search engines value user-generated content. I decided to build a community forum using Discourse to encourage discussions, feedback and knowledge sharing. The initial content was generated and seeded using GPT-based prompts to simulate organic engagement.
By structuring categories around high-volume keywords and startup topics, we created a library of searchable content that continues to grow and index. Community forums not only drive SEO but also deepen engagement and build trust with users.
Press releases aren’t just for PR — they’re a strong SEO asset when used strategically. I wrote and distributed releases through reputable networks, focusing on feature launches and research-based updates.
I made sure each release included original data or insights, which made them more appealing to journalists and more likely to be syndicated across multiple sites. Each distribution generated authoritative backlinks and reinforced our credibility within our niche.
Directory listings are one of the oldest SEO tactics, and they still work when done right. I registered PitchBob.io with global directories, industry-specific platforms and local business listings. Some required payment, but most were low-cost.
These listings provided steady, do-follow backlinks and drove occasional referral traffic. They also increased our domain authority and helped us appear in more long-tail search results.
Related: The 8 Best Free and Low-Cost SEO Tools for Small Businesses
Every business collaboration is an opportunity for SEO. I made a habit of requesting backlinks from partners, especially universities, accelerators and ecosystem players with high domain authority.
This wasn’t just a cold ask — I would typically create a piece of content or a social media post around the partnership and then follow up with a polite request for a mention or link on their website. Over time, these added up to a strong backlink profile with high-trust domains.
I joined communities where founders collaborate on SEO. These groups organize content-writing and backlink-sharing sprints where participants support each other’s growth. During each sprint, I contributed articles or shared links — and received the same in return.
This collaborative model is especially useful for solo founders who don’t have a team but want to maintain consistent SEO efforts. It builds relationships and expands visibility through peer support.
Contributing to a high-authority publication can dramatically improve your SEO footprint. I applied and was accepted as a contributor to a business media platform. Writing articles on entrepreneurship and innovation allowed me to earn quality backlinks while sharing valuable insights.
Even though direct traffic from these articles was moderate, the SEO value of being linked from a respected domain made a big difference. It also improved credibility when reaching out to potential partners or customers.
Submitting to SaaS deal platforms helped us gain both exposure and strong backlinks. These platforms often create evergreen product pages that remain indexed and link back to your site.
It’s a lesser-known SEO strategy, but one that brings value over time — especially if your deal gets attention from affiliate bloggers or community forums.
Launching on Product Hunt was a turning point. Winning “Product of the Day” earned us dozens of backlinks from blogs, newsletters and directories that cover Product Hunt launches.
The event also drove direct traffic and helped establish social proof, which in turn increased the chances of other websites mentioning us — another indirect benefit to SEO.
We treated each event, whether online or in-person, as a potential backlink opportunity. Participating in startup events, hackathons or speaking engagements allowed us to be featured on event websites and partner pages.
These often included logos and company descriptions with backlinks, contributing to our domain authority and helping build our digital footprint.
Although I haven’t fully implemented this strategy yet, many founders report that being interviewed on small podcasts can lead to backlinks on platforms like Spotify, Apple and Google Podcasts. Even if the podcast itself has a small audience, the distribution network provides strong SEO signals.
In the near future, I plan to test this by appearing on startup-focused podcasts and monitoring the SEO results.
Lastly, I never neglected the basics. Each of our key landing pages contains substantial, original content — enough to inform users and satisfy search engines. Avoiding thin pages and ensuring keyword optimization helped us maintain consistent rankings across core pages.
While many founders chase advanced tactics, simply writing good, helpful content is often the most sustainable strategy of all.
Related: How to Use SEO Like a Big Business — On a Small Business Budget
SEO doesn’t require a massive budget — it requires consistency, curiosity and a willingness to learn. As a solo founder, I turned what seemed like an expensive mystery into a predictable system.
You don’t have to master every SEO nuance, but by focusing on structure, partnerships and content, you can build a steady, scalable traffic engine that works even while you sleep. If I did it solo, you can do it too.
As a solo founder bootstrapping PitchBob.io, an AI-powered platform that helps early-stage entrepreneurs structure their startup ideas, craft compelling pitches and generate documents for accelerators and investors, I quickly realized that building a company without external funding means learning how to do nearly everything yourself — from product development to customer support and yes, even SEO.
At first, I outsourced SEO to an agency at $2,000 per month. But over time, I noticed the returns didn’t justify the spend. So, I decided to take matters into my own hands. This article outlines the 15 strategies I used to grow our organic traffic, increase visibility and improve rankings — all without relying on an agency or massive budget.
Related: 5 Ways to Bootstrap SEO When You’re on a Tight Budget
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