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Google processes more than 16.4 billion searches per day, with search contributing around 68% of all trackable website traffic.
“SEO is an excellent form of inbound marketing, where the consumer has a need and finds you for the solution,” says Greg Bernhardt, an SEO strategist at Shopify. “SEO is about positioning your web content to communicate the relevance and value of your offering to search engines, who can then better pair the search they receive with the solution you offer.”
So, how do you optimize your website for SEO? Whether you’re running a blog or an online store, this ultimate SEO checklist will walk you through the entire process.
For your business to succeed, you need to get your website as high up on the search engine results page (SERP) as you can—the first result for a given Google search gets 27.6% of all clicks in 2025. While it may take some time, even new sites can rank on Google with this SEO checklist.
Simply buying a domain and setting up a website doesn’t make that site SEO-ready. Here’s a basic SEO checklist to get you started.
Google Search Console is a free tool that allows website owners to monitor their site’s organic Google traffic, track search performance, and discover issues that could prevent their site from ranking.
Head to the welcome page to create your Google Search Console account. Verify your domain so Google can be sure you own the website before it provides you services. Learn how to verify your Shopify domain to use Google services.
Bing Webmaster Tools is a free Microsoft service that lets you add your store to the Bing crawler. Open a free Bing Webmaster account by going to the signup page, then add and verify your website to appear in Bing search results.
A sitemap tells Google and other search engines about your site’s organization.
All Shopify stores automatically generate a site map file, which lists your website’s individual pages. If you’re using WordPress’s content management system, install the Yoast SEO plug-in to create a site map. Shopify store owners can access their site maps through www.yourstore.com/sitemap.xml.
Submit your sitemap to Google, and submit to Bing through the Webmaster Tools accounts you just created.
Google Analytics shares data about how visitors interact with your website. Once installed, you can segment overall visitors to monitor how they engage with your website after arriving through a search engine.
Set up a Google Analytics account and add your web property. Then, add a data stream by inserting the Google tag ID into your CMS-hosted website, such as Shopify or WordPress.
Your website needs to be indexed by a search engine to appear in search results. The quickest way to see whether your site is indexed is through a site search (i.e., site:yourdomain.com).
If nothing shows up, your site isn’t indexed yet. Bear in mind that indexing can take a week or more after submitting the sitemap and that Google can’t crawl or index password-protected pages.
Stores running on a free Shopify trial are crawled and indexed, but you must upgrade to a paid plan after the trial or your store will be deindexed.
Keeping up with algorithm changes, rankings, and competitor keywords is challenging but necessary for online businesses. There are good paid and free SEO tools you can use to meet search goals. You’re already one step ahead by setting up Google Search Console and Analytics.
Paid SEO tools:
Free SEO tools:
Shopify online stores have built-in SEO features that automatically add canonical tags to pages (to prevent duplicate content from showing in SERPs), generate your XML site map, and generate title tags including your store name on Shopify-owned themes.
Running an ecommerce store?
The Google Merchant Center lets you upload your product data so items can appear in Google Shopping results, free listings, and other Google channels. Shopify users can install the Google & YouTube app to easily keep their product catalog synced with the Merchant Center. Taking these steps will increase product visibility within search results, driving more potential customers to your store.
Keyword research uncovers the words and phrases your target audience is searching for. Here’s how to find them, so you can target relevant keywords on your website.
Use keyword research tools from Moz, Ahrefs, or Semrush to identify which words your target customers use when searching for products or services like yours. They’ll present you with a list of keywords based on your seed keyword. If you’re selling gifts, for example, your seed keyword might be “best gifts for moms.”
When shortlisting keywords, pay attention to:
You can learn a lot about SEO from competitors who’ve already done the background research to identify keywords.
Enter your competitor’s URL into an SEO tool, such as Semrush or Moz. The software will pull a list of keywords that your competitors are ranking for and tell you which position each URL sits at for the corresponding keyword.
Now that you’ve got a list of keywords to target, shortlist phrases your target audience is most likely to search for and determine the search intent for each. Then, map keywords to content types. Each page on your site—product pages, categories, blog posts, homepage—can rank for different long tail keywords.
Let’s put this in practice for an aromatherapy shop that sells:
You might decide to make a collection page for citrus essential oils (lemon, lime, grapefruit) and another for essential oil bottles (glass, roller, spray). You could also write articles that target long-tail keywords related to questions regarding essential oils, for instance, a story on uses for lavender essential oil.
On-page SEO means optimizing individual pages on your website with the aim of increasing their search visibility.
Preparing individual pages to rank takes time and effort. After all, you’re competing with some already-established brands. Follow this on-page SEO checklist to ensure your webpages are maximally optimized.
Heading (H1) tags are the main headline for a page and usually contain the page’s main keywords. Search engines use them to understand the context of a page.
Best practice is to include just one per page. For example, the H1 for your product called “Lemon Drop Bliss”—a product people searching for lemon essentials oils might like—could be “Lemon Essential Oil.”
Note that Shopify page titles are the default H1 tag for pages created through Shopify.
Appearing in search results is only part of the job. You also need to convince users to visit your page over the other options. Title tags—the blue clickable links that appear in the SERP—help you do this.
Best practices for optimizing title tags are:
A meta description is the small snippet of text that appears below your title tag in the SERP. The copy you write here should clearly describe the content on the page and also be compelling enough to click.
There’s no exact character count for showing or truncating meta descriptions. However, research from Moz indicates many meta descriptions are cut off around the 155 to 160 character mark.
Include your target keywords and strongest copy at the very beginning of your meta description, and avoid going over 160 characters.
A universal resource locator, or URL, tells search engines about the content on your page. Include your target keyword but otherwise keep URLs short and sweet by avoiding filler words.
Since both search engines and visitors read your URL, you’ll want to follow a few best practices:
✅ https://yourdomain.com/pink-socks
🛑 https://yourdomain.com/index.php?24551=p44=?
✅ https://yourdomain.com/pink-socks
🛑 https://yourdomain.com/pink_socks
✅ https://yourdomain.com/mens-yellow-socks
🛑 https://yourdomain.com/polkdotsocks-yellow-white-for-men
Keep your URL structures simple and easy to understand.
That said, if you’re already receiving SEO traffic from your current URL structure, it’s not worth updating it for “SEObenefits”—this can actually tank search engine traffic. If you must change it, set up redirects from the old URL to the new one. Shopify usually does this by default (and will tell you when it’s doing so).
To ensure your photos appear in image results, name each image file something descriptive (i.e., don’t name an image “83798.jpg”).
Write descriptive alt text explaining the picture, too—a best practice that helps search engines understand image content and makes it accessible to people who are blind or visually impaired.
Schema markup helps Google understand your website content. It structures data so page information can appear directly in SERPs, which can increase click-through rates and website traffic.
In the example below, Couplet Coffee uses schema to display its five-star rating and customer reviews.
Shopify assists by automatically generating product schema for merchants. To go the extra mile, apps like Judge.me collect customer reviews and display an aggregate rating, as in the Couplet Coffee example above.
Need help? Check out this schema guide or talk to a website developer.
As Jake Munday, co-founder of Custom Neon, says, “Relevant, interesting, useful, or even fun content on your site actively encourages visitors to hang around longer, ultimately helping to improve search engine rankings.”
Let’s walk through an SEO content checklist to help optimize your website content.
Developing and executing a full-fledged content marketing strategy can take months, so it’s important to prioritize. Starting with your product and collection pages is a best practice. If you’re whizzing through this SEO checklist fast, use these exercises to get started:
Although higher word counts correlate with higher rankings, quality is far more important than quantity. Don’t add hundreds of words of fluff if customers don’t need it.
Duplicate content is when similar content exists on two different URLs, making it difficult for search engines to determine which of the two pages to rank.
If you own an ecommerce business, for example, don’t use manufacturers’ descriptions verbatim. Instead, writing your own product descriptions reduces duplicate content and provides an opportunity to apply your brand voice and sales strategies. All content on your website should be original and unique.
If you can’t avoid duplicate content on dynamic pages, use canonical URLs to tell Google which page to prioritize, and noindex and nofollow tags to tell Google not to index specific pages.
A landing page is a single URL that covers one topic in great depth. Landing pages help you categorize information and streamline how readers find what they want from your site. Optimizing your landing pages for keywords and format will improve their placement on SERPs.
Ilia Mundut, founder of Heftyberry, explains, “A lot of the time, it is hard to rank number one for a particular product, especially when sites like Amazon and Etsy often take the first place. The solution is creating product collections optimized for a low-difficulty keyword.”
Ilia puts this into practice using the example of large plastic bathtubs. “You can add several products, including the ones that are difficult to rank for directly,” Ilia says. “This collection page may also have a description that will rank for informational keywords.
“Create backlinks for these collections, create blog posts that internally link to them to establish topical authority—and you have a money machine.”
Rank higher on Google
Use this free SEO checklist to optimize your website and content. Learn how to rank for relevant search terms so more shoppers discover your store first.
Technical SEO isn’t easy, but it is essential for getting your website to rank. Follow this technical SEO checklist to ensure a good user experience for your readers and accessibility for search engine crawlers.
Internal linking is one of the most important tactics in SEO marketing. It involves linking from one page to another within your own website. Linking pages of specific topics to other pages with relevant content helps search engines recognize your topical authority, categorize your content, and rank your pages. Ultimately, internal linking can improve your search engine rankings.
If you’re using this SEO checklist for your ecommerce store, show related products when a visitor is on your product pages. If you’re optimizing a blog, internally link to other pieces that dive deeper on a specific topic, as this link does by pointing to another Shopify SEO guide.
You must also ensure that every page on your site is accessible from your homepage or within a few clicks of it. If not, it’s orphaned—which means it isn’t accessible to users or search crawlers.
Anchor text is the clickable text over a link. Search engines use this microcopy to understand the context of the page link, and which search terms it should appear in the SERP for.
Diversify your strategy with a balance of anchor text types. If you’re optimizing a blog post about blogging tools, for example, use the following anchor text on links pointing to it:
A website’s navigation holds the most important links in your online store. These links tell visitors which pages are important, giving them an easy way to get to specific sections such as the blog, product pages, or landing pages.
For SEO, your global navigation links tell crawlers the important pages on your site.
Common types of navigation links include:
A good practice is to link to your most important collection pages (and maybe product pages too, if one or two products are particularly popular).
Stanley, for example, has a generic “Shop” dropdown bar, while placing its bestselling Quenchers on a separate, easily accessible tab.
If your pages load slowly or your site isn’t mobile responsive, Google is less likely to recommend your website in its search engine rankings. All pages need to be readable on mobile and desktop.
Every theme on the Shopify Theme Store is mobile friendly, but do a sense-check and load your website on multiple devices and browsers. Ask friends and family to do the same, and to screenshot or summarize their experiences navigating the site on their smartphones.
A search engine’s ultimate goal is to provide searchers with the best results for their queries, so site speed is a ranking factor for both desktop and mobile searches.
Sending users to frustrating, slow-loading websites would undermine a search engine’s recommendations—which is why they don’t send users to them. Run your site through PageSpeed Insights to get Google’s recommended performance-enhancing tweaks.
Search engines index websites through bots that “crawl” a website and its pages. A crawling error happens when a bot tries to reach a specific page or site but fails. If you receive any error alerts, address them immediately.
Use Google Search Console to check for crawling errors or broken links. When a page on your site becomes inactive—which can happen when you remove a product or when a blog post becomes outdated—you can redirect that page to another page on your site. This will prevent visitors from ending up on dead links.
Google Core Web Vitals (CWV) measure the user experience (U/X) of your website. They are a good indicator of your website’s SEO performance and include three main components:
The easiest way to improve Core Web Vitals for your online store is by getting a good ecommerce platform to manage content delivery. Shopify stores are the fastest in the world, loading 1.8 times faster than stores on other platforms.*
When another website links to yours, it tells Google that the linking website trusts your website. This is how you build domain authority (DA)—a key metric in how competitive your website is when trying to rank for certain keywords.
Search engines such as Google use the number, quality, and relevancy of links to specific pages or websites as ranking factors. Use this link-building checklist to build high-quality links to your website.
Tools like Moz’s Link Explorer and Ahrefs Site Explorer let you explore your competitors’ off-page links. From there, you’ll need to determine the context of those links: Why did these sites decide to link to your competitors? What about the page made it worthy of a link?
Look for trends you can apply to your site: if competitors are getting lots of journalistic mentions, why? What kind of content earns them backlinks in respected outlets? If you can understand what potential backlink partners are looking for, you can create content that appeals to them and earn their high-quality backlinks.
One of the best ways to build backlinks is to focus on partnerships and determine who you can provide and share value with.
If you know a beauty blogger who regularly reviews the type of skin care products you sell, for example, a simple introduction can be the start of a mutually beneficial relationship.
Alternatively, search for websites that are actively seeking external contributors and will provide backlinks to your website in exchange for providing content.
Find guest posting opportunities using the following search terms:
Journalists are always looking for news to cover. Creating relationships with them helps to secure press coverage on authoritative sites that build strong backlinks to your website.
Simple tips to secure press coverage include:
If you’ve already picked up some traction, consider using a brand monitoring tool to find “unlinked” mentions of your store or products. You can politely ask the writer or publication to turn the brand mention into a link.
Ahrefs offers this feature within its Content Explorer. Set up alerts so that whenever someone talks about your brand online, you can reach out and ask them to convert the mention into a link.
If you have a brick-and-mortar business, local SEO is essential. It helps customers in your area discover your business’s retail locations.
Google Business is an excellent free SEO tool for local businesses. It helps customers find you across Google Search and Maps.
Start by heading to the signup page, where you’ll enter basic information such as your business name, category, location, and contact details. Once finished, optimize your Google Business page so customers can easily search for and connect with you.
Web directories can improve your website’s searchability, but you need to choose wisely.
The top 10 directories most likely to impact your rankings are:
For brick-and-mortar businesses, your Contact Us page is important for building trust and attracting local customers.
A contact us page provides shoppers with your name, address, and phone number. This is crucial for local SEO because Google values consistent, accurate information for searchers. Be sure to update the page with any changes. The last thing you want to do is send someone to a closed store because your opening hours haven’t been updated.
If you have physical locations in multiple cities, consider creating a unique landing page for each region. This makes it easier to rank for individual market areas without having to build a separate website for each place.
As part of your local SEO checklist, create location-specific copy for each landing page. Granted, this tactic will take time and resources, especially if you have several locations. But you want to avoid creating barebones, unhelpful pages that may lead to Google penalizing your website.
Allbirds is an ecommerce website that applies this local SEO strategy. If you’re searching for contact information from within Britain, you’ll be diverted to the localized landing page for its London store.
If you want to start an online store, SEO is one of the most sustainable ways to drive potential customers to your website. Here’s the checklist to follow when optimizing an ecommerce store.
A search engine’s goal is to direct users to the most relevant, helpful, and reliable information. Product descriptions are the ideal place to communicate your products’ value.
Write unique SEO copy for each product page on your website, including variants. Use bullet points, highlighted text, and heading tags to make product content easier to digest. This improves the user experience—a known ranking factor in many search engine algorithms.
Product descriptions also provide the opportunity to include long-tail keyword variations and help Google better contextualize your product pages. For example, if you’re selling women’s leopard print jeans, use long-tail variations such as:
It’s unlikely search engines will recommend your site in SERPs if they doubt your expertise, credibility, or trustworthiness.
Make a conscious effort to collect customer reviews and display them on relevant product pages to show Google—and potential buyers—that your products are genuine and enjoyed by others. Plus, if you’ve added schema markup, the review ratings can appear in the SERP, giving searchers another reason to click your listings over a competitors’.
Shopify apps like Yotpo and Judge.me can automate this process. They can also trigger automated emails that ask customers to review products after their orders arrive.
Take advantage of Google Images results by uploading high-quality product visuals—including videos, pictures, and GIFs—to your product pages.
An important factor on your ecommerce SEO checklist, product images can also influence organic visitors to buy when they visit your website.
Remember to follow image optimization best practices for any media: compress image file sizes, name files appropriately, and consider using a content delivery network (CDN) to ensure fast load speeds.
SEO is a fast-paced industry. Here’s a cheat sheet of tasks you can do to stay ahead of your competition in the SERPs.
Google is no longer a directory that connects users with websites addressing their queries. Studies show that more than half of Google queries are “zero-click” searches—meaning the user types in their query and gets their answer directly from SERP features such as:
At first glance, this sounds like bad news for website owners. In reality, Google needs to pull content from somewhere, and it credits publishers when it does—as demonstrated in this AI Overview for the phrase “what is dropshipping”:
Best practices for appearing in these zero-click placements are the same as general SEO best practices. Share helpful content, work on your formatting, and use schema markup to help Google uncover answers to direct questions that lend themselves to zero-click queries.
The only way to check whether your SEO strategy is working is to monitor key performance indicators (KPIs) such as:
Present these on an SEO reporting dashboard to make sense of your numbers and identify opportunities.
Content is the foundation of many SEO strategies. If your website content isn’t worth viewing, you’ll struggle to appear in the results for your target audience’s search terms.
With intense pressure to produce content, some website owners are turning toward artificial intelligence (AI) tools like Shopify Magic, Jasper, or ChatGPT to keep up.
Google originally discouraged site owners from producing AI-generated content. However, it recently did a 180 on that stance. Its guidelines now state “appropriate use of AI or automation is not against our guidelines”—so long as the content is relevant, useful, and helpful.
Use cases for SEO include first drafts of:
However, this advice comes with a word of warning. Noah Kain, owner of Noah Kain Consulting, says, “SEOs are going to be leveraging ChatGPT and other AI tools to become more efficient, but I’d warn people to not lean on these tools for too much content.
“The brands that go the extra mile to create unique and valuable content will stand out from the brands that get lazy and lean on AI tools too much.”
Looking to get even more results from your SEO strategy? Here are three bonus SEO tips.
In a bid to make the organic search results more credible, Google announced an update to its algorithm. E-E-A-T, which stands for experience, expertise, authoritative, and trustworthiness, is a ranking factor that measures content creators’ credibility.
Make your content more credible by inviting third-party experts to contribute, such as people with:
Search engines reward sites that format information in a way that’s easy for customers to digest. That doesn’t always mean text. Google pulls different content formats in the main search results page—including pictures from Google Images and videos from YouTube.
As you build your site, always consider the connection between the user experience and search optimization. As search technology improves, these two things march in lockstep, which means the easiest way to please a search engine is to please the people who use it.
While search continues to evolve, one thing that remains consistent is why we search at all: to discover things we want or recall things we’ve seen.
The only timeless SEO strategy is to provide searchers with what they’re looking for. Search engines, particularly Google, reward websites that achieve this. The vast majority of what we’ve included in the SEO checklists above—fast-loading websites, interesting content and copy, clear page and image descriptions—are things that make searchers’ lives easier.
Need extra help? Hire a Shopify expert to assist with your search marketing strategy. Or download an SEO plug-in for your website in the Shopify App Store.
An SEO checklist is a list of optimizations you can perform in order to increase your website’s chances of ranking in a search engine.
SEO is an ongoing marketing process. Websites constantly need to be refreshed and re-optimized in order to meet search intent, prove to Google your site is relevant, and target keywords your audience is searching for.
Yes. Content management platforms like Shopify and WordPress, and the SEO plug-ins that integrate with them, make it easy to DIY your SEO approach.
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Maximizing SEO ROI with AI-Driven Content Creation – Skyword
/in website SEO, Website Traffic/by Team ZYTContent Creation
By Erik Mathes on May 1, 2025
Generative Artificial Intelligence (GenAI) is reshaping how Search Engine Optimization (SEO) content is planned, created, and optimized. Once viewed as experimental, GenAI tools are quickly becoming essential, enhancing efficiency and precision in content marketing. These tools help simplify time-consuming tasks such as keyword research, drafting content briefs, and managing content workflows from ideation to publication.
For content managers, these capabilities streamline processes and increase output. But business leaders seek more than just workflow enhancements; they want clear proof of return on investment (ROI).
As the need for high-quality, search-optimized content continues to grow, SEO AI tools allow businesses to use data-driven insights and automation to quickly scale content production.
Brands that effectively use AI for SEO can achieve:
Efficiency and Scalability: Streamline content creation workflows to produce more content in less time.
Data-Driven Effectiveness: Leverage advanced analytics to ensure content aligns with audience needs and search intent.
Cost Savings: Reduce SEO expenses by optimizing in-house efforts and reducing reliance on paid visibility.
Improved Organic Reach: Drive sustained traffic growth without depending heavily on paid channels.
While the initial returns from investing in SEO content may seem proportional to the effort, the benefits multiply over time. Regularly publishing high-quality, search-optimized content creates more opportunities for searchers to discover your site, boosting conversions and revenue. As content continues to attract visitors, your site gains authority on relevant topics and keywords, improving organic search visibility without ongoing media expenses. This cumulative effect lowers your organic cost per acquisition, making the long-term ROI of incorporating AI into your SEO strategy significant.
GenAI tools enhance this compounding value by supporting smarter, faster, and more strategic content creation. By driving traffic, building backlinks, and increasing engagement, AI-powered SEO doesn’t just streamline operations; it boosts the effectiveness of your content, contributing to sustainable business growth.
Google’s search algorithms prioritize “helpful, reliable, people-first content” that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T). Brands that align with these principles and produce content tailored to user needs and search intent can see a direct connection between higher content volume and improved search rankings. Consistently producing high-quality content strengthens your digital presence, signaling to search engines that your site is a valuable resource. This boosts rankings, organic traffic, and long-term ROI.
As you increase your publishing frequency, your brand’s visibility in search engine results pages (SERPs) grows, reinforcing domain authority and enabling future content to rank higher for competitive keywords. This amplifies content ROI.
While AI tools excel at managing repetitive tasks—like generating content briefs, scheduling tasks, or optimizing workflows—human creativity remains vital for producing content that resonates with readers. AI can handle the groundwork, but human content creators bring voice, tone, and nuance that machines can’t replicate. Expert writers and editors add authenticity and relevance, creating engaging content that meets Google’s E-E-A-T standards.
This strategic balance ensures content is created efficiently through AI-driven workflows and enhanced by human writers for genuine engagement. The result is content that is optimized for both search engines and user intent.
Adopting GenAI for SEO requires an upfront investment of time, resources, and budget, but the long-term benefits often far outweigh these initial costs. To make an informed decision about integrating GenAI into your search strategy, consider these key financial factors:
Equally important is the opportunity cost of not adopting GenAI. Relying on traditional methods risks falling behind competitors who use AI to streamline workflows, enhance strategies, and adapt rapidly to market trends. GenAI empowers businesses with agility, scalability, and innovation—essential advantages in a highly competitive digital landscape.
Meanwhile, traditional, manual SEO approaches present significant drawbacks, including:
The ongoing expenses of manual SEO include salaries for specialists, writers, and editors; subscriptions for standalone tools; lost opportunities due to slower production; and inefficiencies in outdated processes. By investing in GenAI, businesses can overcome these limitations and position themselves for sustained success in the modern search landscape.
GenAI streamlines content creation, transforming processes and enabling businesses to increase content production and boost customer engagement. This approach helps marketers leverage data-driven insights for better strategic planning and achieve scalability without proportionally growing resources. By automating repetitive tasks, AI frees up teams to focus on more strategic work, enhancing the overall quality of content and delivering meaningful results.
Aligning GenAI investments with your organization’s goals ensures they contribute meaningfully. Approaching AI initiatives as part of a strategic portfolio helps prioritize and allocate resources effectively. Begin by defining strategic goals, such as expanding market share, improving customer experience, or boosting operational efficiency. Determine how GenAI tools can help achieve these objectives by streamlining processes and handling repetitive tasks. Prioritize projects based on potential ROI and alignment with larger business goals.
To evaluate the impact of GenAI on SEO, you must focus on KPIs that highlight your team’s productivity and the effectiveness of your strategy. Important metrics include:
Content Velocity Growth: Measure the increase in published content over a specific time period.
Organic Traffic Growth: Track the rise in visitors from search engines.
Keyword Rankings: Monitor changes in search engine positions for target keywords.
Organic Traffic Conversion Rate: Evaluate the percentage of search visitors who take desired actions.
Content ROI: Compare revenue generated from content to production costs.
Content Lifespan: Assess how long a piece remains relevant and continues attracting traffic or conversions.
These KPIs will help you gain a clear picture of how GenAI enhances search content creation and optimization, helping identify successes and areas for improvement. By continuously refining your approach, you can maximize the ROI of your AI-powered SEO strategy.
Conducting structured experiments is key to isolating and measuring GenAI’s impact on metrics like cost, revenue, and profit. Practical steps include:
Integrate experiments into workflows: Dedicate time for testing AI tools to treat experimentation as a strategic priority.
Define clear objectives: Specify what each experiment aims to achieve.
Isolate variables: Use A/B testing, control groups, or statistical methods to attribute outcomes directly to AI initiatives.
Document processes and outcomes: Thoroughly record experiment design, execution, and results to evaluate success and refine strategies.
Encouraging a culture of experimentation helps teams adapt and stay competitive. Promote an environment where teams can propose new initiatives, challenges established practices, and collaborate across functions. Documenting and learning from outcomes allows organizations to refine strategies and maximize the benefits of AI in content creation.
Success in today’s search-driven world requires a forward-thinking strategy that adapts to change while consistently delivering results. AI continues to reshape content creation, empowering marketing teams to produce impactful work more efficiently.
Skyword’s Accelerator360™ takes this innovation to the next level, combining advanced AI tools with expert human input to transform how brands approach SEO. From pinpointing the right keywords and generating detailed content briefs to seamlessly identifying freelancers and managing workflows, Skyword’s enterprise platform enables your team to create content that resonates and drives results—at scale.
Don’t just adapt—lead the way in SEO. Learn how Accelerator360 can help you build a smarter, more effective content strategy today.
Author
Erik Mathes is a content marketing strategist, SEO expert, copywriter, and journalist for some of the world’s top companies. As a former chef turned remote work advocate who has successfully worked from home and remotely in creative roles since 2011, he now shares his experience and expertise on how to work from anywhere and thrive in Erik’s Guide. Erik has consulted for and created SEO content, ad copy, eBooks, and articles for MasterCard, Oracle, Unilever, Neil Patel Digital, AWAY, VistaPrint, Amazon, Vitamix, RealSelf, and others. As a freelance journalist, Erik’s articles, product and restaurant reviews, and recipes have been featured in BuzzFeed, USA Today, HuffPost, The Daily Meal, Yahoo, Martha Stewart Living, and more. Erik holds a bachelor’s degree in marketing and finance from Tulane University’s A.B. Freeman School of Business and a culinary arts degree from Le Cordon Bleu, and he is also an alumnus of Seth Godin’s altMBA. Get to know Erik at erikmathes.com.
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Instagram SEO made easy: Expert tips + a free tool for success – Hootsuite Blog
/in website SEO, Website Traffic/by Team ZYTLearn the basics of Instagram SEO to optimize your profile and content, and help your target audience find you in search results.
With over 2 billion monthly active users, Instagram is one of the biggest social media platforms with a built-in search engine. And these days, users aren’t just scrolling their feeds — they’re actively searching for brands, products, and content using keywords, hashtags, and even the Explore page.
This is where Instagram SEO comes in. By optimizing your content for search, you can increase your visibility, engagement, and followers.
But where do you start, and what actually works in 2025? To find out, we interviewed several social media experts who have mastered the art of Instagram SEO. They shared what to do and not to do to appear in Instagram’s search results. Keep reading on for their tried-and-true tips.
Download a free social SEO checklist and follow pro tips for Facebook, Instagram, TikTok, YouTube, X (Twitter), and LinkedIn to get your posts seen by more people.
Instagram SEO is the practice of tailoring your Instagram content to achieve maximum discovery in search results on the platform. Instagram search results can include relevant content, accounts, audio, hashtags, places, and Reels.
When a user enters keywords related to your business in the Instagram search box, you want your account or content to appear at the top. And following search engine optimization best practices for Instagram can help you achieve this.
To illustrate the importance of social media SEO, Hootsuite ran an experiment comparing optimized and non-optimized Instagram posts. The main takeaway: SEO-optimized posts can earn 30% more engagement.
Here’s a list of the ways Instagram SEO tactics can benefit you:
Looking to boost your Instagram SEO strategy? Hootsuite’s free Instagram SEO tool can help you increase your visibility, engagement, and followers on the platform.
Using the tool below, you can create SEO-optimized captions for your Instagram posts that will help get them in front of the right audience.
Here’s how to use it:
According to Instagram, four SEO ranking factors help determine what and how content is shown in search results:
A post shared by Adam Mosseri (@mosseri)
In this Reel, Instagram chief Adam Mosseri explains how to ensure your content gets recommended on Instagram in 2025.
One more thing: Your content must follow Instagram’s Recommendation Guidelines to appear in search results, and your account can’t violate any Community Guidelines.
In this search, some accounts rank higher because I follow mutual accounts. If you search the same phrase, your results would look different from mine. Give it a try!
If you’re new to SEO, here are three easy steps to get started with optimizing your content on Instagram.
Before you can tailor your content to appear in the right searches, you need to understand your target audience’s mindset.
Some questions to ask yourself or your team:
Pro tip: You can use social listening tools such as Hootsuite to discover your audience’s preferences, common questions, and frustrations.
Within Hootsuite, you can generate a word cloud to identify related words to add to captions and hashtags.
Once you’ve answered the questions in step one, you’ll have some good starting points to kick off your keyword research.
This research aims to narrow down the phrases, words, and relevant hashtags for your business that your audience uses when searching for things related to your business.
Here are some tools that you can use to do keyword research:
After step two, you should have a good list of keywords and phrases to integrate into your content. We suggest grouping them by theme, product, or whatever makes sense for your business so that you have separate groups of keywords to test and rotate through.
You can add keywords to your content in a few ways:
Note that currently, only captions are searchable, so you should add any SEO keywords and hashtags in your post caption, not comments.
A post shared by Hootsuite 🦉 (@hootsuite)
To get the best insights on what’s working for Instagram SEO in 2025, we interviewed Evelina Milenova, SEO & Growth Manager at Opinion Stage, and Ali Cameron, Disability Advocate & Creator of Seated Perspectives.
When doing keyword research, it may seem simple to guess which search terms your audience is using. However, Cameron strongly warns against this trap:
“Instead of relying on what you would call yourself or your service offerings, think about the words your target audience would use to describe or search for you.”
To streamline the process of incorporating relevant keywords into your content, Milenova recommends these steps:
A post shared by Ashley Lemieux- Wellness Coach (@ashleyklemieux)
Ashley Lemieux posts about motherhood as one of her content pillars and reflects that naturally with many parenting-related keywords in this caption.
Given users’ short attention spans and scrolling behaviors, writing extended captions on Instagram may seem counterintuitive. However, Cameron explains the potential SEO benefits:
“Captions offer great keyword real estate. Try to find a balance in storytelling and introducing keywords that align with your target audience.”
Source: @seated.perspetives
This carousel features a lengthy caption but balances keywords and storytelling to compel viewers to read the whole thing.
As explained in the ranking factors section above, boosting the popularity of your Instagram account and content can help your SEO, especially through high engagement.
Milenova’s tip to increase your popularity: “Lean into the most promoted formats on the Explore page, such as Reels and carousels (with music added).”
A post shared by Adam Mosseri (@mosseri)
Engaging with accounts that already rank for your target keywords helps Instagram understand what niche your account fits into through the user activity ranking signal.
“To appear more often in ‘for you’ and ‘suggested’ results, you need to engage with more accounts. These accounts can include potential customers and related businesses.” shares Milenova
Alt text describes your content for users who use accessibility tools like screen readers. Alt text is essential for SEO because it helps Instagram understand what’s in your content and which search queries to place it in.
While alt text may offer another opportunity to improve your SEO, Cameron advises keeping its intended purpose in mind: “Make sure you’re not compromising the true intent of alt text (accessibility) by injecting it with keywords.”
You can add alt text when publishing a post by tapping Advanced Settings > Write Alt Text.
One pro tip from Milenova: “Adding alt text can feel very time-consuming, especially for carousel posts. One thing I do is bulk-upload all images into ChatGPT and ask it to create alt text under 100 characters.”
For more tips, check out our full guide on Instagram alt text.
Although Instagram hashtags may not be as vital for reach as they used to be, they can still offer valuable benefits for searchability.
“While you don’t need to stuff your caption with hashtags anymore, you can still use 3-5 that feature commonly searched terms. When using hashtags, remember to use camel case to make them accessible.” shares Cameron
Posting at the right time is crucial for gaining early engagement with your content, which is one of the popularity ranking signals. Knowing the best times to post ensures your content gets a search boost while remaining fresh and relevant.
Hootsuite’s Best Time to Publish feature (found under Analytics) tells you the best times to post on Instagram (and other platforms). The recommendations are based on your account’s past performance and tailored to your audience and social media activity patterns.
The Best Time to Publish tool goes one step further and suggests different times based on four key goals:
This feature allows you to match each piece of content to a specific business goal and optimize your posting schedule for maximum effectiveness.
Find out when your audience is online and optimize your posting schedule for maximum engagement. It’s so easy.
If your business has physical stores or operates in specific locations, you should highlight this in your Instagram profile to appear in geographically relevant searches.
You can add a location within the Contact options on your profile (only available for Instagram Business accounts). You can list a country, city, or precise address.
Source: @cocobubbletea.nl
Milenova offers a bonus tip: “Add your location to your handle or profile name, which is more searchable than just adding it in the bio or address field.”
Posts aren’t the only place to optimize for SEO on Instagram. You can also tailor your Instagram profile for maximum searchability:
Source: @seated.perspectives
“I include terms such as ‘brand coach’ ‘disabled women’ ‘branding and mindset guide’ on my profile to make it easier for my target audience to find me.” says Cameron
Pro tip: Here are two free tools for SEO optimization: an Instagram bio generator and an Instagram username generator.
Meta Verified is a paid subscription for businesses that includes search optimization on Instagram and Facebook as one of its benefits.
Source: Facebook
Verified users get the coveted blue check mark beside their username and other features like account support, impersonation protection, and enhanced profile features. Businesses must apply and meet eligibility requirements to get verified.
Meta Verified starts from $14.99 USD per month, which could be worthwhile if more visibility in search results leads to more business.
Read our complete guide on how to get verified on Instagram.
Cameron warns against using overly creative terms to describe your business in your Instagram profile.
“There’s a trend amongst service providers of calling themselves cute names like ‘branding chef’ or ‘messaging magician’, yet that would never be what I would search for to find someone who could help in those areas.”
Cramming your captions with keywords and hashtags might seem like a good way to rank higher, but it can hurt your reach and engagement.
Instagram’s algorithm favors natural, readable content. So, write captions that incorporate keywords naturally and focus on 3-5 highly relevant keywords that accurately reflect your content and audience.
Although creating videos can require a lot of effort for small businesses, Milenova says the benefits are worth it — especially for the SEO benefits.
“Reels give you many opportunities to get discovered: they take double-size real estate on the Explore page and offer SEO keyword opportunities with captions and subtitles.”
Instagram SEO follows the same best practices as SEO elsewhere on the internet. Do audience research to identify keywords you want to rank for, integrate those keywords into your content, captions, and profile, and follow Instagram’s Recommendation and Community Guidelines.
You can check your SEO on Instagram by searching keywords or hashtags related to your brand and seeing how high your content ranks.
Tip: Search for an account that doesn’t follow you and hasn’t interacted with your content.
SEO hashtags are words or phrases optimized for search and discoverability and used within a post caption. Note that you must put hashtags in the caption for the post to be rankable in search results.
A post shared by Hootsuite 🦉 (@hootsuite)
In the above example, some SEO-friendly keywords would be “viral,” “engagements,” “audience,” and “social,” which would help the post appear to users searching for information about social media marketing and how to go viral.
Use Hootsuite to schedule Instagram posts at the best time, respond to comments, track competitors, and measure performance—all from the same dashboard you use to manage your other social networks. Start your free trial today.
Easily create, analyze, and schedule Instagram posts, Stories, Reels, and Threads with Hootsuite. Save time and get results.
Laura Wong is a Canadian social media strategist based in Amsterdam. She is the founder of SchoolofSocial.io, an online platform that helps anyone land their dream social media job. Besides social media, Laura is passionate about travel, photography, entrepreneurship, and finding the best bubble tea in every city she visits.
Create. Schedule. Publish. Engage. Measure. Win.
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The Complete SEO Checklist: 43 Tips for 2025 – Shopify
/in website SEO, Website Traffic/by Team ZYTStart selling with Shopify today
Start your free trial with Shopify today—then use these resources to guide you through every step of the process.
How does Shopify work
Improve your website’s search rankings with this essential SEO checklist. Learn how to optimize content, improve site speed, and implement best practices.
Start your online business today.
For free.
Google processes more than 16.4 billion searches per day, with search contributing around 68% of all trackable website traffic.
“SEO is an excellent form of inbound marketing, where the consumer has a need and finds you for the solution,” says Greg Bernhardt, an SEO strategist at Shopify. “SEO is about positioning your web content to communicate the relevance and value of your offering to search engines, who can then better pair the search they receive with the solution you offer.”
So, how do you optimize your website for SEO? Whether you’re running a blog or an online store, this ultimate SEO checklist will walk you through the entire process.
For your business to succeed, you need to get your website as high up on the search engine results page (SERP) as you can—the first result for a given Google search gets 27.6% of all clicks in 2025. While it may take some time, even new sites can rank on Google with this SEO checklist.
Simply buying a domain and setting up a website doesn’t make that site SEO-ready. Here’s a basic SEO checklist to get you started.
Google Search Console is a free tool that allows website owners to monitor their site’s organic Google traffic, track search performance, and discover issues that could prevent their site from ranking.
Head to the welcome page to create your Google Search Console account. Verify your domain so Google can be sure you own the website before it provides you services. Learn how to verify your Shopify domain to use Google services.
Bing Webmaster Tools is a free Microsoft service that lets you add your store to the Bing crawler. Open a free Bing Webmaster account by going to the signup page, then add and verify your website to appear in Bing search results.
A sitemap tells Google and other search engines about your site’s organization.
All Shopify stores automatically generate a site map file, which lists your website’s individual pages. If you’re using WordPress’s content management system, install the Yoast SEO plug-in to create a site map. Shopify store owners can access their site maps through www.yourstore.com/sitemap.xml.
Submit your sitemap to Google, and submit to Bing through the Webmaster Tools accounts you just created.
Google Analytics shares data about how visitors interact with your website. Once installed, you can segment overall visitors to monitor how they engage with your website after arriving through a search engine.
Set up a Google Analytics account and add your web property. Then, add a data stream by inserting the Google tag ID into your CMS-hosted website, such as Shopify or WordPress.
Your website needs to be indexed by a search engine to appear in search results. The quickest way to see whether your site is indexed is through a site search (i.e., site:yourdomain.com).
If nothing shows up, your site isn’t indexed yet. Bear in mind that indexing can take a week or more after submitting the sitemap and that Google can’t crawl or index password-protected pages.
Stores running on a free Shopify trial are crawled and indexed, but you must upgrade to a paid plan after the trial or your store will be deindexed.
Keeping up with algorithm changes, rankings, and competitor keywords is challenging but necessary for online businesses. There are good paid and free SEO tools you can use to meet search goals. You’re already one step ahead by setting up Google Search Console and Analytics.
Paid SEO tools:
Free SEO tools:
Shopify online stores have built-in SEO features that automatically add canonical tags to pages (to prevent duplicate content from showing in SERPs), generate your XML site map, and generate title tags including your store name on Shopify-owned themes.
Running an ecommerce store?
The Google Merchant Center lets you upload your product data so items can appear in Google Shopping results, free listings, and other Google channels. Shopify users can install the Google & YouTube app to easily keep their product catalog synced with the Merchant Center. Taking these steps will increase product visibility within search results, driving more potential customers to your store.
Keyword research uncovers the words and phrases your target audience is searching for. Here’s how to find them, so you can target relevant keywords on your website.
Use keyword research tools from Moz, Ahrefs, or Semrush to identify which words your target customers use when searching for products or services like yours. They’ll present you with a list of keywords based on your seed keyword. If you’re selling gifts, for example, your seed keyword might be “best gifts for moms.”
When shortlisting keywords, pay attention to:
You can learn a lot about SEO from competitors who’ve already done the background research to identify keywords.
Enter your competitor’s URL into an SEO tool, such as Semrush or Moz. The software will pull a list of keywords that your competitors are ranking for and tell you which position each URL sits at for the corresponding keyword.
Now that you’ve got a list of keywords to target, shortlist phrases your target audience is most likely to search for and determine the search intent for each. Then, map keywords to content types. Each page on your site—product pages, categories, blog posts, homepage—can rank for different long tail keywords.
Let’s put this in practice for an aromatherapy shop that sells:
You might decide to make a collection page for citrus essential oils (lemon, lime, grapefruit) and another for essential oil bottles (glass, roller, spray). You could also write articles that target long-tail keywords related to questions regarding essential oils, for instance, a story on uses for lavender essential oil.
On-page SEO means optimizing individual pages on your website with the aim of increasing their search visibility.
Preparing individual pages to rank takes time and effort. After all, you’re competing with some already-established brands. Follow this on-page SEO checklist to ensure your webpages are maximally optimized.
Heading (H1) tags are the main headline for a page and usually contain the page’s main keywords. Search engines use them to understand the context of a page.
Best practice is to include just one per page. For example, the H1 for your product called “Lemon Drop Bliss”—a product people searching for lemon essentials oils might like—could be “Lemon Essential Oil.”
Note that Shopify page titles are the default H1 tag for pages created through Shopify.
Appearing in search results is only part of the job. You also need to convince users to visit your page over the other options. Title tags—the blue clickable links that appear in the SERP—help you do this.
Best practices for optimizing title tags are:
A meta description is the small snippet of text that appears below your title tag in the SERP. The copy you write here should clearly describe the content on the page and also be compelling enough to click.
There’s no exact character count for showing or truncating meta descriptions. However, research from Moz indicates many meta descriptions are cut off around the 155 to 160 character mark.
Include your target keywords and strongest copy at the very beginning of your meta description, and avoid going over 160 characters.
A universal resource locator, or URL, tells search engines about the content on your page. Include your target keyword but otherwise keep URLs short and sweet by avoiding filler words.
Since both search engines and visitors read your URL, you’ll want to follow a few best practices:
✅ https://yourdomain.com/pink-socks
🛑 https://yourdomain.com/index.php?24551=p44=?
✅ https://yourdomain.com/pink-socks
🛑 https://yourdomain.com/pink_socks
✅ https://yourdomain.com/mens-yellow-socks
🛑 https://yourdomain.com/polkdotsocks-yellow-white-for-men
Keep your URL structures simple and easy to understand.
That said, if you’re already receiving SEO traffic from your current URL structure, it’s not worth updating it for “SEObenefits”—this can actually tank search engine traffic. If you must change it, set up redirects from the old URL to the new one. Shopify usually does this by default (and will tell you when it’s doing so).
To ensure your photos appear in image results, name each image file something descriptive (i.e., don’t name an image “83798.jpg”).
Write descriptive alt text explaining the picture, too—a best practice that helps search engines understand image content and makes it accessible to people who are blind or visually impaired.
Schema markup helps Google understand your website content. It structures data so page information can appear directly in SERPs, which can increase click-through rates and website traffic.
In the example below, Couplet Coffee uses schema to display its five-star rating and customer reviews.
Shopify assists by automatically generating product schema for merchants. To go the extra mile, apps like Judge.me collect customer reviews and display an aggregate rating, as in the Couplet Coffee example above.
Need help? Check out this schema guide or talk to a website developer.
As Jake Munday, co-founder of Custom Neon, says, “Relevant, interesting, useful, or even fun content on your site actively encourages visitors to hang around longer, ultimately helping to improve search engine rankings.”
Let’s walk through an SEO content checklist to help optimize your website content.
Developing and executing a full-fledged content marketing strategy can take months, so it’s important to prioritize. Starting with your product and collection pages is a best practice. If you’re whizzing through this SEO checklist fast, use these exercises to get started:
Although higher word counts correlate with higher rankings, quality is far more important than quantity. Don’t add hundreds of words of fluff if customers don’t need it.
Duplicate content is when similar content exists on two different URLs, making it difficult for search engines to determine which of the two pages to rank.
If you own an ecommerce business, for example, don’t use manufacturers’ descriptions verbatim. Instead, writing your own product descriptions reduces duplicate content and provides an opportunity to apply your brand voice and sales strategies. All content on your website should be original and unique.
If you can’t avoid duplicate content on dynamic pages, use canonical URLs to tell Google which page to prioritize, and noindex and nofollow tags to tell Google not to index specific pages.
A landing page is a single URL that covers one topic in great depth. Landing pages help you categorize information and streamline how readers find what they want from your site. Optimizing your landing pages for keywords and format will improve their placement on SERPs.
Ilia Mundut, founder of Heftyberry, explains, “A lot of the time, it is hard to rank number one for a particular product, especially when sites like Amazon and Etsy often take the first place. The solution is creating product collections optimized for a low-difficulty keyword.”
Ilia puts this into practice using the example of large plastic bathtubs. “You can add several products, including the ones that are difficult to rank for directly,” Ilia says. “This collection page may also have a description that will rank for informational keywords.
“Create backlinks for these collections, create blog posts that internally link to them to establish topical authority—and you have a money machine.”
Rank higher on Google
Use this free SEO checklist to optimize your website and content. Learn how to rank for relevant search terms so more shoppers discover your store first.
Technical SEO isn’t easy, but it is essential for getting your website to rank. Follow this technical SEO checklist to ensure a good user experience for your readers and accessibility for search engine crawlers.
Internal linking is one of the most important tactics in SEO marketing. It involves linking from one page to another within your own website. Linking pages of specific topics to other pages with relevant content helps search engines recognize your topical authority, categorize your content, and rank your pages. Ultimately, internal linking can improve your search engine rankings.
If you’re using this SEO checklist for your ecommerce store, show related products when a visitor is on your product pages. If you’re optimizing a blog, internally link to other pieces that dive deeper on a specific topic, as this link does by pointing to another Shopify SEO guide.
You must also ensure that every page on your site is accessible from your homepage or within a few clicks of it. If not, it’s orphaned—which means it isn’t accessible to users or search crawlers.
Anchor text is the clickable text over a link. Search engines use this microcopy to understand the context of the page link, and which search terms it should appear in the SERP for.
Diversify your strategy with a balance of anchor text types. If you’re optimizing a blog post about blogging tools, for example, use the following anchor text on links pointing to it:
A website’s navigation holds the most important links in your online store. These links tell visitors which pages are important, giving them an easy way to get to specific sections such as the blog, product pages, or landing pages.
For SEO, your global navigation links tell crawlers the important pages on your site.
Common types of navigation links include:
A good practice is to link to your most important collection pages (and maybe product pages too, if one or two products are particularly popular).
Stanley, for example, has a generic “Shop” dropdown bar, while placing its bestselling Quenchers on a separate, easily accessible tab.
If your pages load slowly or your site isn’t mobile responsive, Google is less likely to recommend your website in its search engine rankings. All pages need to be readable on mobile and desktop.
Every theme on the Shopify Theme Store is mobile friendly, but do a sense-check and load your website on multiple devices and browsers. Ask friends and family to do the same, and to screenshot or summarize their experiences navigating the site on their smartphones.
A search engine’s ultimate goal is to provide searchers with the best results for their queries, so site speed is a ranking factor for both desktop and mobile searches.
Sending users to frustrating, slow-loading websites would undermine a search engine’s recommendations—which is why they don’t send users to them. Run your site through PageSpeed Insights to get Google’s recommended performance-enhancing tweaks.
Search engines index websites through bots that “crawl” a website and its pages. A crawling error happens when a bot tries to reach a specific page or site but fails. If you receive any error alerts, address them immediately.
Use Google Search Console to check for crawling errors or broken links. When a page on your site becomes inactive—which can happen when you remove a product or when a blog post becomes outdated—you can redirect that page to another page on your site. This will prevent visitors from ending up on dead links.
Google Core Web Vitals (CWV) measure the user experience (U/X) of your website. They are a good indicator of your website’s SEO performance and include three main components:
The easiest way to improve Core Web Vitals for your online store is by getting a good ecommerce platform to manage content delivery. Shopify stores are the fastest in the world, loading 1.8 times faster than stores on other platforms.*
When another website links to yours, it tells Google that the linking website trusts your website. This is how you build domain authority (DA)—a key metric in how competitive your website is when trying to rank for certain keywords.
Search engines such as Google use the number, quality, and relevancy of links to specific pages or websites as ranking factors. Use this link-building checklist to build high-quality links to your website.
Tools like Moz’s Link Explorer and Ahrefs Site Explorer let you explore your competitors’ off-page links. From there, you’ll need to determine the context of those links: Why did these sites decide to link to your competitors? What about the page made it worthy of a link?
Look for trends you can apply to your site: if competitors are getting lots of journalistic mentions, why? What kind of content earns them backlinks in respected outlets? If you can understand what potential backlink partners are looking for, you can create content that appeals to them and earn their high-quality backlinks.
One of the best ways to build backlinks is to focus on partnerships and determine who you can provide and share value with.
If you know a beauty blogger who regularly reviews the type of skin care products you sell, for example, a simple introduction can be the start of a mutually beneficial relationship.
Alternatively, search for websites that are actively seeking external contributors and will provide backlinks to your website in exchange for providing content.
Find guest posting opportunities using the following search terms:
Journalists are always looking for news to cover. Creating relationships with them helps to secure press coverage on authoritative sites that build strong backlinks to your website.
Simple tips to secure press coverage include:
If you’ve already picked up some traction, consider using a brand monitoring tool to find “unlinked” mentions of your store or products. You can politely ask the writer or publication to turn the brand mention into a link.
Ahrefs offers this feature within its Content Explorer. Set up alerts so that whenever someone talks about your brand online, you can reach out and ask them to convert the mention into a link.
If you have a brick-and-mortar business, local SEO is essential. It helps customers in your area discover your business’s retail locations.
Google Business is an excellent free SEO tool for local businesses. It helps customers find you across Google Search and Maps.
Start by heading to the signup page, where you’ll enter basic information such as your business name, category, location, and contact details. Once finished, optimize your Google Business page so customers can easily search for and connect with you.
Web directories can improve your website’s searchability, but you need to choose wisely.
The top 10 directories most likely to impact your rankings are:
For brick-and-mortar businesses, your Contact Us page is important for building trust and attracting local customers.
A contact us page provides shoppers with your name, address, and phone number. This is crucial for local SEO because Google values consistent, accurate information for searchers. Be sure to update the page with any changes. The last thing you want to do is send someone to a closed store because your opening hours haven’t been updated.
If you have physical locations in multiple cities, consider creating a unique landing page for each region. This makes it easier to rank for individual market areas without having to build a separate website for each place.
As part of your local SEO checklist, create location-specific copy for each landing page. Granted, this tactic will take time and resources, especially if you have several locations. But you want to avoid creating barebones, unhelpful pages that may lead to Google penalizing your website.
Allbirds is an ecommerce website that applies this local SEO strategy. If you’re searching for contact information from within Britain, you’ll be diverted to the localized landing page for its London store.
If you want to start an online store, SEO is one of the most sustainable ways to drive potential customers to your website. Here’s the checklist to follow when optimizing an ecommerce store.
A search engine’s goal is to direct users to the most relevant, helpful, and reliable information. Product descriptions are the ideal place to communicate your products’ value.
Write unique SEO copy for each product page on your website, including variants. Use bullet points, highlighted text, and heading tags to make product content easier to digest. This improves the user experience—a known ranking factor in many search engine algorithms.
Product descriptions also provide the opportunity to include long-tail keyword variations and help Google better contextualize your product pages. For example, if you’re selling women’s leopard print jeans, use long-tail variations such as:
It’s unlikely search engines will recommend your site in SERPs if they doubt your expertise, credibility, or trustworthiness.
Make a conscious effort to collect customer reviews and display them on relevant product pages to show Google—and potential buyers—that your products are genuine and enjoyed by others. Plus, if you’ve added schema markup, the review ratings can appear in the SERP, giving searchers another reason to click your listings over a competitors’.
Shopify apps like Yotpo and Judge.me can automate this process. They can also trigger automated emails that ask customers to review products after their orders arrive.
Take advantage of Google Images results by uploading high-quality product visuals—including videos, pictures, and GIFs—to your product pages.
An important factor on your ecommerce SEO checklist, product images can also influence organic visitors to buy when they visit your website.
Remember to follow image optimization best practices for any media: compress image file sizes, name files appropriately, and consider using a content delivery network (CDN) to ensure fast load speeds.
SEO is a fast-paced industry. Here’s a cheat sheet of tasks you can do to stay ahead of your competition in the SERPs.
Google is no longer a directory that connects users with websites addressing their queries. Studies show that more than half of Google queries are “zero-click” searches—meaning the user types in their query and gets their answer directly from SERP features such as:
At first glance, this sounds like bad news for website owners. In reality, Google needs to pull content from somewhere, and it credits publishers when it does—as demonstrated in this AI Overview for the phrase “what is dropshipping”:
Best practices for appearing in these zero-click placements are the same as general SEO best practices. Share helpful content, work on your formatting, and use schema markup to help Google uncover answers to direct questions that lend themselves to zero-click queries.
The only way to check whether your SEO strategy is working is to monitor key performance indicators (KPIs) such as:
Present these on an SEO reporting dashboard to make sense of your numbers and identify opportunities.
Content is the foundation of many SEO strategies. If your website content isn’t worth viewing, you’ll struggle to appear in the results for your target audience’s search terms.
With intense pressure to produce content, some website owners are turning toward artificial intelligence (AI) tools like Shopify Magic, Jasper, or ChatGPT to keep up.
Google originally discouraged site owners from producing AI-generated content. However, it recently did a 180 on that stance. Its guidelines now state “appropriate use of AI or automation is not against our guidelines”—so long as the content is relevant, useful, and helpful.
Use cases for SEO include first drafts of:
However, this advice comes with a word of warning. Noah Kain, owner of Noah Kain Consulting, says, “SEOs are going to be leveraging ChatGPT and other AI tools to become more efficient, but I’d warn people to not lean on these tools for too much content.
“The brands that go the extra mile to create unique and valuable content will stand out from the brands that get lazy and lean on AI tools too much.”
Looking to get even more results from your SEO strategy? Here are three bonus SEO tips.
In a bid to make the organic search results more credible, Google announced an update to its algorithm. E-E-A-T, which stands for experience, expertise, authoritative, and trustworthiness, is a ranking factor that measures content creators’ credibility.
Make your content more credible by inviting third-party experts to contribute, such as people with:
Search engines reward sites that format information in a way that’s easy for customers to digest. That doesn’t always mean text. Google pulls different content formats in the main search results page—including pictures from Google Images and videos from YouTube.
As you build your site, always consider the connection between the user experience and search optimization. As search technology improves, these two things march in lockstep, which means the easiest way to please a search engine is to please the people who use it.
While search continues to evolve, one thing that remains consistent is why we search at all: to discover things we want or recall things we’ve seen.
The only timeless SEO strategy is to provide searchers with what they’re looking for. Search engines, particularly Google, reward websites that achieve this. The vast majority of what we’ve included in the SEO checklists above—fast-loading websites, interesting content and copy, clear page and image descriptions—are things that make searchers’ lives easier.
Need extra help? Hire a Shopify expert to assist with your search marketing strategy. Or download an SEO plug-in for your website in the Shopify App Store.
An SEO checklist is a list of optimizations you can perform in order to increase your website’s chances of ranking in a search engine.
SEO is an ongoing marketing process. Websites constantly need to be refreshed and re-optimized in order to meet search intent, prove to Google your site is relevant, and target keywords your audience is searching for.
Yes. Content management platforms like Shopify and WordPress, and the SEO plug-ins that integrate with them, make it easy to DIY your SEO approach.
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Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors [Webinar] – Search Engine Journal
/in website SEO, Website Traffic/by Team ZYTDownload your cheat sheet and checklist to start building content that works harder.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
This template is your no-nonsense roadmap to a flexible, agile social media strategy.
Large AI Overviews on SERPs are affecting visibility and causing a dramatic decrease in traffic.
Get this on-demand webinar where we’ll explore real consumer behavior and how it shapes your local SEO strategy.
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Find out in our expert-led webinar.
You’ll get:
✅ 2025 shopper insights from 2,000+ consumers, worldwide.
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Join VP Krystal Taing and Content Marketing Manager Paul Modaley from Uberall as they break down how real customers make decisions and how your local SEO strategy can influence them.
View the slides below, or check out the full webinar for all the details.
Register now to learn how to stay away from modern SEO strategies that don’t work.
Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked …
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Spearhead the shift to data-led, AI-powered digital marketing – The Economic Times
/in website SEO, Website Traffic/by Team ZYTHot on Web
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HCLSoftware Unveils AI-First Unica+ Platform for Marketers – CMSWire.com
/in website SEO, Website Traffic/by Team ZYTHCLSoftware Unveils AI-First Unica+ Platform for Marketers CMSWire.com
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The latest AI news we announced in May – Google Blog
/in website SEO, Website Traffic/by Team ZYTJun 05, 2025
Here’s a recap of some of our biggest AI updates from May, including the releases at I/O and Google Marketing Live, news about AI Mode, new capabilities in the Gemini app and our new AI-powered filmmaking tool, Flow.
Google is investing in AI to improve everyday life. Recent updates include AI features in Search like AI Mode and Deep Search. Also, check out the new Android XR glasses and the redesigned Android and Wear OS.
Attend, and hear of Google’s AI might,
Where models bloom, and futures take their flight.
New tools for search, with answers deep and vast,
And shopping smarts, that hold your budget fast.
On glasses now, AI will lend its grace,
While Gemini finds its helpful place.
For filmmakers too, a tool is made with care,
And marketers find AI beyond compare.
A subscription new, for those who crave the best,
AI Ultra grants access, putting skills to the test.
So use these tools, and let your visions soar,
For Google’s AI unlocks a boundless door.
For more than 20 years, we’ve invested in machine learning and AI research, tools and infrastructure to build products that make everyday life better for more people. Teams across Google are working on ways to unlock AI’s benefits in fields as wide-ranging as healthcare, crisis response and education. To keep you posted on our progress, we’re doing a regular roundup of Google’s most recent AI news across products, research and more.
Here’s a look back at just some of our AI announcements from May.
At I/O 2025, our CEO Sundar Pichai shared how decades of AI research are now becoming reality for people, businesses and communities all over the world. We’re using AI across our products to make them more intelligent, more personalized and more equipped to take action for you. That’s why we’re working to get our best models into developers’ hands and into our products ASAP — and why we’re shipping products faster than ever. We’re also pushing forward scientific breakthroughs like AlphaEvolve, which discovers and optimizes new algorithms for math and practical applications in computing. The time to bridge the divide between AI research and real-world benefits is here.
We introduced new AI features to make it easier for anyone to ask any question in Search. AI Mode is our most powerful AI search, with more advanced reasoning and multimodality, and the ability to go deeper through follow-up questions and helpful links to the web — and we’re rolling it out in the U.S. For questions where you want an even more thorough response, this summer we’re bringing Deep Search to AI Mode, which takes AI Mode’s same query fan-out technique to the next level. Also starting this summer, AI Mode will include Project Astra’s live capabilities in Search. With Search Live, you can talk back-and-forth with Search about what you see in real-time, using your camera. We’re also bringing new agentic capabilities from Project Mariner into AI Mode to help save you time with tasks like purchasing tickets. Plus, we brought AI Overviews to more people — and it’s now available in over 200 countries and territories, and more than 40 languages.
We launched new shopping experiences in AI Mode. Shopping in AI Mode can help you find exactly what you’re looking for. This new experience brings together Gemini capabilities with our Shopping Graph to help you browse billions of product listings, think through considerations and narrow down your search. Plus, in a feature designed to help support shoppers across all Google surfaces, our new agentic checkout means you can easily buy at a price that fits your budget. You can even virtually try on billions of apparel listings just by uploading a photo of yourself.
We previewed Android XR to bring Gemini to glasses and headsets. Our new glasses will allow you to have a more natural experience with AI as you navigate the world. Equipped with a camera, microphones and speakers, these glasses work in tandem with your phone, giving you access to your apps without ever having to reach in your pocket. Android XR is built for the Gemini era, and we’re working with trusted brands and partners to bring this technology to life.
We released the NotebookLM app to deliver Audio Overviews on the go. We’ve received a lot of great feedback from the millions of people using NotebookLM to understand complex information, and this month we released the NotebookLM app on both Android and iOS. The new app means you can interact with your Audio Overview hosts while on the go, share your sources to NotebookLM from anywhere and even listen to Audio Overviews offline.
We introduced a big redesign to Android and Wear OS. At this year’s Android Show, we shared a ton of news from Android, including how Gemini smarts are coming to more Android devices, how Material 3 Expressive is making your devices more fluid, personable and glanceable and how new AI-powered features can protect you against everything from scam text messages to sophisticated security threats.
We added new capabilities to the Gemini app to make it even more helpful. The Gemini app is now even more powerful with new built-in features, including our state-of-the-art video generation model, Veo 3. Veo 3 is the first video generation model in the world to have native support for sound effects, background noises and dialogue between characters, and it makes it easy to go from ideas to breathtaking videos, right in the app. Along with features like Deep Research, Canvas, Imagen 4 and Gemini Live — the Gemini app allows you to create, learn and explore with an AI assistant that understands your world and anticipates your needs.
We introduced a new AI filmmaking tool built with help from creatives. Flow is the only AI filmmaking tool custom-designed for Google’s most advanced models. Flow can help storytellers explore their ideas and create cinematic clips and scenes for their stories. It also comes with a range of features for professionals or those just getting started, like camera controls for camera angles and perspectives, scenebuilder to extend your shots, and an asset management tool to manage your film’s ingredients and prompts.
We hosted Google Marketing Live 2025, where we showed how we’re building AI-powered tools across Search and YouTube for marketers to quickly turn their creative visions into compelling visual content; connect with customers at key moments, including in AI Overviews and AI Mode; and improve campaign performance with AI agents. It’s part of how AI is already helping businesses of all sizes connect with their customers, when it matters.
We introduced Google AI Ultra — our best AI in one subscription. Google AI Ultra is our new AI subscription plan with the highest usage limits and access to our most capable models and premium features. If you’re a filmmaker, developer, creative professional or simply demand the absolute best of Google AI with the highest level of access — Google AI Ultra plan was designed with you in mind. Plus, our existing AI Premium plan, now called Google AI Pro, is getting new features, including Flow, and we’re expanding free access to Google AI Pro for a school year to university students in Japan, Brazil, Indonesia and the United Kingdom, in addition to the U.S..
Google’s Commerce Media solutions connect retailers and brands, offering expanded reach and Google AI-driven performance with essential control and transparency. Here ar…
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SEO Game Plan Guide: Here's What Works and What Doesn't – London Daily News
/in website SEO, Website Traffic/by Team ZYTscattered clouds
Let’s face it—search engine optimisation (SEO) isn’t what it used to be.
What worked last year might not help you rank this year. And what you thought was safe could be hurting your organic search now. With search engine algorithms constantly updating, businesses and marketers are left scrambling to keep up.
The problem? Too many people are still using outdated SEO tactics. They’re stuck in a loop—blogging endlessly, stuffing relevant keywords, or chasing backlinks without a real game plan. And then they wonder why their search engine rankings crash or stay flat.
Whether you’re running a business, agency, or personal brand, this is the SEO roadmap you need.
Here’s the truth: Old-school SEO efforts don’t just fail—they waste time, money, and opportunities.
Search engines are smarter now. It’s not just looking at keywords. It analyses user intent, content strategy, and website content. If your web page isn’t delivering what users actually want, your competitors will.
Sticking with outdated strategies might mean:
That’s why you need an SEO strategy that works in today’s fast-moving digital marketing world. It is not just a checklist but a clear, evolving approach that works with how search engine results pages (SERPs) and users behave today. This means:
SEOLeverage, for example, takes the guesswork out of SEO. With clear UX reports, content audits, and strategy sessions, it helps you see what’s working and what needs fixing. There is no fluff, just results.
Not everything’s changed. Some classic tactics still hold strong—just with a modern twist.
But it’s not just about content volume anymore. It’s about creating high-quality content that is clear, focused, and solves your target audience’s needs.
Google search results favour content that:
You can’t guess what people want—you need to know. Are they looking to learn something? Buy something? Compare options?
In 2025, matching content to search intent is everything. If your content doesn’t align with what users want to do, it won’t rank.
So before you create anything, ask:
Many websites still ignore technical SEO basics. These aren’t minor issues. They directly impact how Google understands your site and whether it ranks in search engine results pages.
If your site isn’t crawlable or fast, other search engines will rank someone else higher.
Focus on:
Even the best content can go unnoticed if it’s buried under poor structure. A weak backlink profile or lazy meta descriptions can hold back even the most informative landing pages.
Local SEO continues to gain traction. With the increase in “near me” searches, optimising for location-specific terms is key. Combine this with a strong site’s usability, and you’ll boost both website’s visibility and user satisfaction.
Their monthly SEO service ensures your site consistently adapts to algorithm updates and evolving market trends, keeping your growth steady and measurable.
after this sentence: SEOLeverage, for example, takes the guesswork out of SEO. With clear UX reports, content audits, and strategy sessions, it helps you see what’s working and what needs fixing. There is no fluff, just results.
If you’re doing any of these in 2025, it’s time to stop.
To win the SEO game, follow a successful SEO strategy:
Here’s where SEO is heading—and how to stay ahead.
Tools like ChatGPT are changing content marketing and on-page SEO.
In 2025:
If you want to rank in results pages, build trust. Show your expertise. Include author bios, cite reputable sites, and keep your website’s visibility high.
Optimise for voice search by:
And don’t forget visuals. Optimising images, videos, and structured data improves rankings across all search engine results.
SEO is evolving fast—but with the right SEO strategy, you’ll stay ahead.
Keep your content useful. Stay aligned with your target audience. Update your website content and fix broken links. Monitor how Google understands your site through the search console. Tidy up your HTML source code, fix slow pages, and keep building quality links.
Your 2025 SEO Checklist:
Build your 2025 SEO game plan. Use smart SEO tactics. The game is still on—just play it smarter.
Sign up to get LondonDaily.News delivered to your inbox.
It’s a London thing…
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Beyond the Search Bar: How Bing's Latest Updates Aim to Disrupt Google's Dominance (And What It Means for You) – 9meters
/in website SEO, Website Traffic/by Team ZYTKimberly Perez
Microsoft is rewriting the rules of internet search—and for the first time in years, Google’s crown may actually be at risk. With its sweeping AI-driven redesign of Bing, Microsoft is no longer content playing second fiddle. Instead, it’s using generative AI to reimagine how we interact with information, bringing a more intuitive, conversational, and visually rich experience to the forefront. This isn’t just a product update—it’s a direct challenge to Google’s two-decade search empire.
At the core of Bing’s new identity is its AI-first interface, which flips the traditional search model on its head. Instead of serving a list of blue links, Bing now presents:
The result is a user experience more aligned with how people actually want answers—fast, clear, and visual.
Microsoft says this layout, powered by its Prometheus AI model and integrated with GPT-4, not only improves the quality of responses but also maintains healthy click-through rates for publishers—something critics had feared would plummet with the reduced visibility of links.
Bing’s update comes at a critical moment. Google is embroiled in an antitrust trial brought by the U.S. Department of Justice, facing allegations of using its dominance to suppress competition. During this trial, Apple SVP Eddy Cue testified that the real disruption to Google might not come from courtrooms—but from AI-powered search alternatives like Bing, ChatGPT, and Gemini.
Cue highlighted a “huge technological shift” in user behavior—where people are increasingly turning to AI chatbots and assistants instead of search engines. This pivot threatens the very foundation of Google’s ad business, which is built on search queries and link clicks.
Google has also launched its own AI-powered results with Search Generative Experience (SGE), but it’s still in limited rollout and faces UI criticism. Meanwhile, Bing’s redesigned interface is already live and available to the public, offering Microsoft a critical head start. It also helps that Bing is deeply integrated into Windows 11 and Microsoft Edge, giving it direct access to millions of users.
Microsoft is further entrenching its AI strategy across the board, from enterprise tools like Copilot for Microsoft 365 to custom large language models for the Department of Defense, showcasing how serious the company is about owning this space.
Bing’s new AI interface delivers summary answers, visuals, and breakdowns without the need to scroll through multiple pages. It’s more aligned with how people consume info in the TikTok era—quick and digestible.
The new design encourages deeper understanding, not just skimming. If you’re researching complex topics—tech, health, investing, or travel—Bing serves up context-rich overviews with citations and supporting content all in one view.
This shift finally gives users a legitimate choice in search. If you’ve never strayed from Google, now’s the time to experiment. Bing’s features may surprise you.
Competition pushes innovation. Whether you stick with Google or try Bing, expect both companies to move faster and offer more personalized, intelligent tools in response to one another.
This story checks every box:
This isn’t just tech news—it’s the start of a generational shift in how we find, filter, and interact with the web.
Let me know if you’d like a version tailored for SEO-rich meta descriptions or an extended section for advertisers and content creators navigating this new landscape.
Google One AI Premium is Google’s latest subscription plan that combines advanced AI features with cloud storage. The plan offers 2 TB of storage space along with access to Gemini Advanced, Google’s more capable AI assistant. Google One AI Premium unlocks enhanced AI capabilities across various Google apps, making it easier for users to create, research, and organize information.
Recently, Google added NotebookLM Plus to the AI Premium plan. This upgrade provides higher usage limits and premium features for more customized research experiences. These additions show Google’s commitment to expanding the value of their premium subscription service.
For those interested in trying these advanced features, some mobile carriers and home internet providers now offer Google One AI Premium as a perk with select plans. This $19.99/month value gives subscribers access to the full range of AI tools and storage without additional cost.
Google One AI Premium combines cloud storage with advanced AI features to enhance productivity across Google’s ecosystem. The premium plan offers significant upgrades from the standard Google One subscription, including more powerful AI capabilities and expanded storage options.
Google One started as a cloud storage subscription service, providing users with expanded storage for Google Drive, Gmail, and Photos. Over time, it evolved beyond simple storage solutions.
The service began offering additional benefits like VPN access, photo editing tools, and priority customer support. These features made Google One more valuable to subscribers looking for a comprehensive digital solution.
In early 2024, Google made a significant shift by integrating AI capabilities into the service. This transformation marked Google One’s evolution from a storage-focused platform to an AI-powered productivity suite.
The introduction of the AI Premium tier represented Google’s strategy to compete in the growing AI assistant market. This move aligned with the company’s broader vision of integrating AI across all its products and services.
Google One AI Premium costs $19.99 per month and includes 2TB of cloud storage shared across Google services. This substantial storage space helps users manage documents, photos, and emails without space constraints.
The subscription incorporates AI features across Gmail, Docs, Slides, and other Google Workspace applications. These tools can help draft emails, create presentation content, and generate text based on simple prompts.
AI Premium includes practical functions like Audio Overviews, which can summarize long recordings or meetings. Users also receive AI-powered photo editing capabilities that extend beyond basic filters.
The plan comes with a VPN service for enhanced online privacy and security. Additionally, subscribers get extended customer support with faster response times compared to free Google account holders.
Gemini Advanced represents the cornerstone of the Google One AI Premium subscription. This upgraded AI assistant offers more sophisticated conversational abilities than the standard Gemini model.
Unlike basic AI chatbots, Gemini Advanced can handle complex queries, follow nuanced instructions, and maintain context throughout extended conversations. It demonstrates improved reasoning capabilities and more accurate responses to complicated questions.
The model excels at tasks requiring deep analysis and creative thinking. Users can rely on it for code generation, detailed research assistance, and content creation across multiple formats.
Gemini Advanced integrates directly with Google Workspace, allowing users to generate drafts, analyze documents, and create presentations with AI assistance. This integration helps streamline workflows and boost productivity across Google’s ecosystem.
Google One AI Premium maintains robust security measures while giving users control over their privacy settings. The service balances advanced AI capabilities with important data protection protocols that safeguard personal information across Google’s ecosystem.
Google implements multiple layers of security to protect user data within the Google One AI Premium service. All data transmitted between users and Google’s servers is encrypted to prevent unauthorized access. The company uses authentication protocols to verify user identity before granting access to AI features or stored content.
Google’s security infrastructure includes safeguards against potential threats like spam and abuse. The system monitors for suspicious activities while maintaining user privacy.
Personal data, including IP addresses and search data, receives protection through Google’s comprehensive security framework. Google One AI Premium subscribers benefit from the same enterprise-grade security that protects Google’s own information.
Google One AI Premium requires explicit user consent before collecting or processing personal information. Users must agree to Google’s Privacy Statement before accessing premium AI features.
The service provides detailed privacy settings that allow users to:
Google’s privacy policy clearly outlines how user data helps improve services development and audience research. Users can modify these settings at any time through their Google account dashboard.
Google One AI Premium balances personalization with privacy protection. The service uses data to deliver relevant AI recommendations while maintaining strict privacy boundaries.
Users can choose their preferred level of personalization. Some may allow AI features to access more data for better suggestions, while others can limit data sharing for enhanced privacy.
Geolocation data helps tailor experiences to user location, but this feature can be disabled. Google’s cookie policy explains how cookies improve user experience through saved preferences and login information.
The service avoids unnecessary data collection and focuses only on information needed to provide requested features. AI Premium’s design philosophy prioritizes useful personalization without compromising fundamental privacy principles.
Google One AI Premium offers several unique features compared to standard plans, with specific pricing and sharing options. Users have questions about plan benefits, account management, and the overall value of the subscription.
Google One AI Premium includes 2TB of cloud storage, a significant upgrade from basic plans. This expanded storage applies across Google Drive, Gmail, and Google Photos.
The plan provides access to premium AI features like Gemini Advanced, which offers enhanced capabilities for complex tasks and creative projects.
Users also receive additional benefits to optimize their Google usage, including advanced photo editing tools and priority customer support.
Google One AI Premium is priced at $19.99 per month, but new subscribers can get a limited-time offer of $9.99 per month for the first 12 months.
Students may qualify for discounted rates, making the premium features more accessible for educational purposes.
The plan represents a higher price point than standard Google One plans, reflecting the added AI capabilities and increased storage space.
Family members on an AI Premium plan can enjoy AI Premium features through June 30, 2025 at no extra cost, according to Google’s current policy.
The family sharing feature allows up to five additional family members to access the storage benefits, though some AI-specific features may have limitations.
To set up family sharing, the primary account holder must invite members through the Google One app or website.
Users can request refunds through their Google account by visiting the Google One settings page and selecting the subscription management section.
Refund eligibility typically depends on how recently the subscription was purchased and whether the premium features have been extensively used.
Google’s support team can assist with refund requests that fall outside standard windows through their direct customer service channels.
Many users highlight the advanced AI capabilities as the standout feature, noting significant improvements in productivity and creative tasks.
Some reviewers mention the transition from basic plans to AI Premium plans, with mixed opinions about whether the price increase justifies the added features.
Storage capacity receives positive feedback, particularly from users who manage large photo libraries or work with substantial document collections.
To unsubscribe, users should go to their Google account settings, select “Payments and subscriptions,” then find Google One AI Premium in their active subscriptions.
After selecting “Manage,” users can choose “Cancel subscription” and follow the prompts to complete the process.
When canceling the AI Premium trial or subscription, users should verify if they want to revert to a previous plan or cancel Google One entirely to avoid losing storage access.
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SEO Software Market Size Worth USD 265.91 Bn by 2034 Driven – GlobeNewswire
/in website SEO, Website Traffic/by Team ZYT| Source: Precedence Research Precedence Research
Ottawa, April 30, 2025 (GLOBE NEWSWIRE) — The global SEO software market size was valued at USD 74.82 billion in 2024 and is estimated to rise from USD 84.94 billion in 2025 to USD 265.91 billion by 2034. The North American SEO software industry was calculated at USD 26.19 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 13.67% over the forecast period.
The Complete Study is Now Available for Immediate Access | Download the Sample Pages of this Report@ https://www.precedenceresearch.com/sample/5525
The SEO market is witnessing rapid expansion as businesses worldwide increasingly invest in digital marketing strategies to enhance their online visibility. Driven by the growing importance of search engine rankings and data driven marketing, SEO software has become an indispensable tool for companies seeking sustainable growth in a competitive market.
SEO Software Market Highlights (2025–2034)
Also Read: Why AI is the Next Big Thing in Social Media Strategy?
Navigating the Digital Frontier: The Expanding Realm of SEO Software
The SEO software market has evolved into a cornerstone of modern digital marketing, offering a wide range of tools such as keyword research, site auditing, backlink tracking, and content optimization. The surge in e-commerce, coupled with the digital transformation of businesses across industries, has intensified the demand for robust SEO platforms. Companies are prioritizing organic traffic generation over costly paid camping’s, making SEO solutions more critical than ever.
Also Read: How Much Are Brands Really Spending on Digital Ads?
Major Market Trends of the SEO Software Market:
Also Read: What’s Driving the Rapid Expansion of the MarTech Industry?
Limitations and Challenges
From Analytics to Automation: The Evolution of SEO Software Solutions
The developer of the SEO software market has been characterized by a shift from basic keyword tracking tools to comprehensive digital marketing ecosystems. Early SEO tools primarily focused on rankings and backlinks. However, modern platforms offer platforms offer integrated functionalities such as competitor analysis, user behavior tracking, technical SEO audits, AI-driven insights, and content marketing integration.
Also Read: AI Software Market Trends That Are Redefining Tech in 2025 and Beyond
Vendors are increasingly adopting cloud-based models, offering scalable solutions tailored to the needs of enterprises, agencies, and freelancers. Customization features, API integrations, and white-label solutions user experience and broadening application across industries.
Furthermore, partnerships between SEO software providers and web hosting service, CMS platforms, and e-commerce players are facilitating seamless integration, fostering market growth. As emerging markets continue their digital transformation journeys, the demand for multilingual, region-specific SEO tools is also propelling the global expansion of the SEO software industry.
Also Read: AI in Marketing Transforming Strategies and ROI Like Never Before
SEO Software Market Report Scope
Set up a meeting at your convenience to get more insights instantly! https://www.precedenceresearch.com/schedule-meeting
SEO Software Market Regional Analysis:
How North America is turning SEO supremacy?
North America holds the largest market share in the SEO software landscape, driven by a early adoption of digital technologies and a mature digital marketing ecosystem. The presence of tech giants, a high number of small and medium enterprises investing heavily in online marketing, and the continuous evolution of e-commerce platforms are key contributors.
Additionally, significant North America’s leadership position in the SEO software industry. Marketing budgets in this region priorities organic search strategies, further accelerating demand for sophisticated SEO tools.
Also Read: How Big is the AI in E-Commerce Market? Growth Stats You Need to Know
Top Countries in the SEO Software Market
How big is the U.S. SEO Software Market Size?
According to Precedence Research, the U.S. SEO software market size is calculated at USD 23.69 billion in 2025, grew to USD 26.66 billion in 2026 and is anticipated to reach around USD 75.05 billion by 2034, growing at a CAGR of 13.75% from 2025 to 2034.
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Large companies like Amazon, Walmart, and The New York Times heavily invest in SEO tools for visibility, search rankings, and competitive analytics.
Canada – Canadian digital agencies such as Search Engine People and BlueHat Marketing use cloud-based SEO platforms to serve local and cross-border clients.
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Asia Pacific a Soaring SEO Marketing
Asia Pacific is witnessing the fastest growth in the SEO software market, spurred by rapid internet penetration, smartphone adoption, and the boom in e-commerce and online services. Countries such India, China, Southeast Asian nations are aggressively investing in digital infrastructure, enabling businesses of all sizes to harness SEO strategies to capture larger audiences.
The surge in start-ups, tech-hubs, and an expanding middle-class consumer base further contribute to the meteoric rise of the region’s SEO software demand. Multilingual SEO solutions are also gaining prominence to carter to diverse linguistic markets across Asia-pacific.
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Major Factors Contributing to Regional Market Growth
SEO Software Market Segmentation Analysis
Enterprise Size Analysis
Large enterprises dominate the SEO software market due to their substantial marketing budgets, extensive online presence, and the need for sophisticated SEO solutions to manage vast and complex digital portfolios. These organizations leverage comprehensive SEO tools for multi-site management, competitive benchmarking, data-driven content strategies, and advanced analytics.
Furthermore, large corporations prioritize investments in automation, AI-driven SEO, and integrated marketing platforms, enabling them to maintain strong visibility and authority across global digital landscapes.
The SME segment is emerging as the fastest-growing user group in the SEO software market. As digitalization becomes essential for business survival, SMEs are increasingly adopting cost-effective, easy-to-use SEO tools to enhance their online reach.
Cloud-based SEO platforms, offering scalable features and affordable pricing models, are particularly attractive to SMEs. Their growing awareness about the importance of organic growth, brand credibility, and local SEO strategies is fueling this rapid adoption trend.
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Type Analysis
Social media integration leads the SEO software market as brands focus on enhancing visibility through multi-channel digital strategies. SEO software tools now incorporate social media tracking, engagement analysis, and content performance metrics to drive traffic, build backlinks, and increase brand reach. The synergy between social media activity and search engine rankings is well-recognized, prompting businesses to align their SEO and social media marketing efforts within a unified platform.
Video marketing is the fastest-growing segment, driven by the explosion of platforms like YouTube, TikTok, Instagram Reels, and Facebook Watch. SEO software is evolving to optimize video content through video keyword research, metadata enhancement, thumbnail optimization, and video content indexing. With consumers increasingly preferring video content, companies are focusing on video SEO strategies to boost engagement, retention, and conversion rates, making this a vital and expanding component of the SEO software landscape.
Deployment Analysis
Cloud-based SEO software dominates the market due to its accessibility, scalability, and cost-effectiveness. Businesses benefit from real-time updates, easy integrations with other SaaS platforms, and collaborative tools that enable teams to work remotely and efficiently. Cloud solutions also offer automatic backups, enhanced security protocols, and the flexibility to scale as per business needs, making them the preferred choice across industries.
While traditionally slower in adoption, the on-premise segment is now witnessing notable growth, particularly among organizations concerned with data security, compliance, and customization. Industries handling sensitive data, such as finance, healthcare, and government sectors, are increasingly investing in on-premise SEO software solutions. These deployments offer greater control over data privacy, tailor-made customization, and seamless integration with internal systems, supporting a niche but expanding demand in the market.
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SEO Software Market Top Companies
Recent Developments
The SEO Software Market report is categorized into the following segments and subsegments:
By Enterprise Size
By Type
By Deployment
By Regions
Thanks for reading you can also get individual chapter-wise sections or region-wise report versions such as North America, Europe, or Asia Pacific.
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