Google Business Profiles Changes Add Updates To Posts – Search Engine Roundtable
Google seems to be flip-flopping between calling it Google Posts and Google Updates within Google Business Profiles. When a business owner wants to post an announcement of sorts on their Google local listing, they can click “Add update” or now “Posts” with a plus-sign.
I believe Google has changed between the two texts several times over the years, and I think mobile was different maybe in the Google Maps app? I forget over time.
But just a couple weeks ago, it was showing “add update”:
And now it is showing “Posts”:
This was spotted by Syed M. Amir Hassan who posted about this on X – it is just a name change, I don’t see any functionality changes…
Just noticed the feature previously known as "Updates" in Google Business Profile has been renamed to "Posts".
cc: @JoyanneHawkins, @rustybrick @DarrenShaw_ @ColanNielsen pic.twitter.com/mBOzpJfuBx
— Syed M. Amir Hassan (@SyedMAmirHassa1) June 12, 2025
Just noticed the feature previously known as "Updates" in Google Business Profile has been renamed to "Posts".
cc: @JoyanneHawkins, @rustybrick @DarrenShaw_ @ColanNielsen pic.twitter.com/mBOzpJfuBx
Forum discussion at X.
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