Excel as a leader. Accelerate your general management journey
Beyond protectionism: World competitiveness after Trump
Jumpstart your journey to top leadership
Discover the 2024 edition. With extensive coverage of 67 global economies. In 2024, three new economies were added: Ghana, Nigeria and Puerto Rico.
The IMD Alumni Association is the official home to a global network of extraordinary leaders who share ideas and shape the future for a more sustainable, prosperous, and inclusive world.
Affiliate marketing is evolving rapidly, transforming how businesses drive revenue and acquire customers. With AI-driven automation, social commerce, and shifting commission structures, business leaders must adapt to stay competitive.
Platforms like TikTok, YouTube, and Instagram are reshaping affiliate marketing strategies, while search engine updates and new attribution models impact visibility and payouts. At the same time, affiliate networks are refining commission structures and implementing advanced tracking technologies, making it essential for brands to optimize their partnerships.
This article explores the biggest trends shaping affiliate marketing in 2025, from leveraging social media to maximizing SEO and high-converting landing pages. Whether you’re a business owner, marketing executive, or e-commerce leader, understanding these changes will help you refine your strategy, build stronger affiliate relationships, and drive sustainable growth.
Stay ahead of the competition by learning how to position your business for long-term success in the evolving affiliate landscape.
Affiliate marketing is a type of digital marketing where individuals or businesses earn commissions by promoting products or services from another company.
Affiliates – such as bloggers, content creators, and website owners – use unique tracking links to drive traffic and generate sales for a retailer or brand. When a sale or action occurs through their link, they receive a payout based on the agreed commission model.
There are several ways affiliates can get paid, each offering different benefits and structures:
Affiliate marketing success depends on multiple factors, including commission rates, tracking accuracy, and the right affiliate manager to oversee payouts. With the right strategies, affiliates can build a sustainable online business and create successful affiliate partnerships.
Affiliate marketing is expected to undergo significant changes in 2025, driven by advancements in technology, shifts in consumer behavior, and evolving digital marketing strategies. As competition grows and marketing efforts become more sophisticated, affiliates will need to adapt to stay ahead.
Several key trends will shape the future of affiliate marketing:
These trends will impact how affiliate marketing works, requiring businesses to rethink their digital marketing approaches. Affiliates must focus on optimization, diversify their marketing channels, and build strong affiliate partnerships to remain competitive and align with the future of online business.
Social media is becoming one of the most powerful marketing channels for affiliate sales, with platforms like TikTok, YouTube, and Instagram driving significant traffic and conversions. As consumer behavior shifts toward short-form content and interactive shopping experiences, affiliate marketing strategies should adapt to these trends.
Key platforms shaping the future of social media-driven affiliate sales include:
Influencer partnerships are playing an increasingly important role in affiliate marketing. Brands are collaborating with content creators who have highly engaged audiences to promote products in a more authentic and trusted way.
Short-form videos, live shopping, and interactive content are proving to be effective tools for increasing conversion rates and maximizing affiliate earnings. Marketers who adapt their strategies to focus on these trends will have a competitive advantage in 2025.
As search engine algorithms evolve, affiliate marketers must stay ahead of SEO trends to maintain visibility and drive affiliate sales in 2025.
Search engines are becoming smarter, prioritizing high-quality, user-focused content over keyword stuffing and outdated optimization tactics. This shift means that affiliate sites need to focus on delivering valuable, relevant, and well-structured content to rank higher in search results.
Key SEO trends shaping affiliate marketing in 2025 include:
Affiliate marketers who prioritize SEO best practices will see stronger organic traffic, leading to more affiliate sales and higher commissions in 2025.
Affiliate marketing offers numerous advantages for businesses looking to expand their reach and increase revenue without significant upfront costs. Here are the key benefits that make it an attractive strategy for organizations of all sizes:
Affiliate marketers have a wide range of platforms to choose from, each offering different commission structures, product types, and earning opportunities. Whether promoting physical products, digital services, or subscription-based offers, selecting the right affiliate marketing program is key to maximizing earnings. Some of the most popular programs include:

Amazon Associates is one of the largest and most recognized affiliate programs that provides commissions on millions of physical and digital products available on their marketplace.
When considering the key aspects of Amazon’s affiliate program, it’s important to understand the commission structure, which varies by product category. Rates range from 1-20%, with most physical products averaging 1-5% of the sale price.
Leveraging Amazon’s trusted global reputation can significantly increase conversion rates, as customers already feel comfortable purchasing through the platform. The vast product diversity available on Amazon allows for cross-promotion opportunities and diverse marketing strategies across multiple categories.
Additionally, the comprehensive analytics dashboard provides detailed insights into clicks, conversions, and commission earnings, enabling affiliates to optimize their campaign performance effectively. Payment terms are also straightforward, with Amazon typically processing payments 60 days after the end of the month in which commissions were earned, provided a $10 minimum threshold is met.
Lastly, the 24-hour cookie window (extended to 90 days if a customer adds an item to their cart) means affiliates receive credit only for relatively immediate purchases.

ClickBank focuses primarily on digital products like e-books, courses, and software, offering affiliates high commission rates and a straightforward payout system.
When examining the important features of this platform, it’s notable that it offers high commission rates, with a default rate of 25% revenue share (revshare) at the account level, though sellers can set higher rates. The platform also ensures product quality through careful vetting before listing, which helps maintain high standards and protect brand reputation.
Recurring commissions are another key feature, as many products offer subscription models, allowing businesses to earn ongoing revenue from a single customer acquisition. With a global reach, the platform operates in over 150 countries and handles multiple currencies, making international expansion straightforward and efficient.
Payment reliability is a strong point, with consistent, on-time payments available through various payout options, including direct deposit, wire transfer, and check. Additionally, the platform provides access to a range of marketing resources, including promotional tools, templates, and a marketplace where affiliates can browse products.

ShareASale connects marketers with thousands of brands across various industries, including fashion, home goods, technology, and finance.
ShareASale offers a diverse network that connects businesses with thousands of merchants across various industries, making it a valuable platform for affiliates. One of its key features is transparent reporting, which provides real-time tracking and comprehensive reporting, allowing for immediate performance assessment and strategy adjustments.
Additionally, the platform offers custom link options, enabling users to create specialized tracking links for different campaigns, products, or channels to accurately measure performance metrics.
The commission hierarchy is another important aspect, as programs use a structured commission system where different rates can be assigned based on affiliate groups, individual settings, and conditional rules that override the base rate set during account creation.
Lastly, ShareASale provides flexible payment options, allowing users to choose from direct deposit, check, or Payoneer, with a $50 minimum payment threshold processed monthly.
Rakuten collaborates with major brands worldwide and features diverse commission structures along with cashback incentives for affiliates.

When considering key aspects of this platform, it’s important to note its enterprise-level solutions, which include advanced tracking technology, dedicated account management, and custom integration options tailored for larger businesses.
The platform also boasts a strong global network, with a significant presence in Japan, Asia, and Europe, providing unique opportunities for international market expansion. Deep-linking capabilities allow users to create links to specific products or pages rather than just homepages, enhancing conversion potential and user experience.
Also, the platform’s multi-channel attribution acknowledges multiple touchpoints in the customer journey, not just the last click before purchase, offering a more comprehensive view of customer interactions. Referral bonuses are another attractive feature, with Rakuten offering $30 per referral and a $50 bonus after 10 referrals.
Rakuten also provides extensive reporting, giving users access to detailed analytics, including click-through rates, conversion data, average order value, and return on ad spend (ROAS).
Implementing an effective affiliate marketing strategy requires a structured approach to maximize ROI and integrate smoothly with your existing marketing channels. For business executives and marketing leaders looking to enhance their company’s affiliate program, here’s a strategic roadmap:
For instance, the Italian family-owned retail chain Eataly successfully integrated innovation by combining its traditional culinary roots with modern retail concepts. Its emphasis on sustainability and customer experiences has helped it expand globally.
Effectively measuring the performance of your affiliate marketing program is essential for optimizing ROI and making data-driven decisions. Here are the key metrics that marketing leaders should track to evaluate their affiliate strategy’s effectiveness:
Affiliate marketing in 2025 will be shaped by evolving technology, shifting consumer behaviors, and new digital marketing strategies. Social media will play a more significant role in driving affiliate sales, while SEO and landing page optimization will remain critical for success for both affiliate partners and marketers.
AI-powered tools will streamline quality content creation and analytics, allowing marketers to make data-driven decisions. At the same time, affiliate programs and networks will continue to refine commission structures and attribution models to ensure fair payouts.
Revolutionize your marketing strategy for the digital age with IMD’s “Marketing Strategy in the Digital Age Online Course.” This eight-week online program, starting April 28, 2025, equips you with the tools to redefine customer value through digital transformation.
In this course, you’ll:
Perfect for marketing executives and entrepreneurs, this program helps you craft a robust digital marketing strategy to outpace competitors. It can be taken as a standalone course or as part of IMD’s Executive Certificate programs.
Don’t miss this opportunity to reshape your marketing approach for the digital era. Enroll now and start your journey to marketing excellence.
Below are answers to some of the most frequently asked questions about the future of affiliate marketing.
Yes, but success in affiliate marketing depends on the niche, content quality, and marketing strategy. According to Glassdoor, affiliate marketers earn an average of $70,000-$129,000 per year. This broad range can be attributed to the many types of affiliate marketing that are available, as well as the flexibility to commit to affiliate marketing part-time or full-time.
The best affiliate marketing platform depends on the industry and product type.
ClickBank offers high commission rates for digital products. Many offers pay up to 75% standard commissions, and some affiliates can earn up to 90% if they are whitelisted. ShareASale and Rakuten provide a mix of retailers with competitive payouts. Amazon Affiliates is widely recognized but has relatively low commission rates.
Affiliate networks use tracking links and cookies to attribute sales to affiliates. However, new attribution models and tracking technologies, such as first-party data tracking, are emerging due to privacy regulations and browser changes. Marketers should work with affiliate networks that offer reliable tracking and fair commission structures.
Affiliate networks will continue to expand, incorporating AI-driven analytics, better attribution models, and more personalized marketing tools. Platforms will focus on improving user experience for both affiliates and brands, making it easier to optimize marketing campaigns and maximize earnings.
© 2006-2025 IMD – International Institute for Management Development
IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.
source
7 Best AI Online Course Creation Platforms (June 2025) – Unite.AI
/in website SEO, Website Traffic/by Team ZYTBy
Unite.AI is committed to rigorous editorial standards. We may receive compensation when you click on links to products we review. Please view our affiliate disclosure.
AI-powered course creation platforms are gaining a lot of traction in the e-learning industry by streamlining the process of designing, developing, and publishing engaging educational content. These intelligent tools assist educators, entrepreneurs, and businesses in crafting immersive learning experiences that cater to diverse audiences. In this listicle, we will explore some of the best AI course creation platforms that are at the forefront of empowering course creators to build impactful and effective online learning programs.
LearnWorlds is a comprehensive online course creation platform and learning management system (LMS) that empowers educators and businesses to design and sell captivating courses. With its user-friendly interface and powerful AI-driven features, LearnWorlds simplifies the process of creating interactive and engaging learning experiences.
One of the standout features of LearnWorlds is its intuitive course builder, which allows users to effortlessly structure and customize their courses using a drag-and-drop editor. The platform supports various content types, including videos, quizzes, assignments, and downloadable resources, enabling course creators to deliver diverse and interactive learning materials. Additionally, LearnWorlds offers a unique interactive video editor, allowing educators to enhance their video content with clickable elements, quizzes, and note-taking capabilities, promoting active learner engagement.
Visit LearnWorlds →
Heights AI is an AI-powered course creation platform that seamlessly integrates with the Heights Platform, providing an all-in-one solution for building online courses, communities, and coaching programs. By leveraging artificial intelligence, Heights AI acts as a smart assistant, guiding course creators through the process of transforming their knowledge into engaging and effective online learning experiences.
One of the most impressive features of Heights AI is its ability to generate course drafts based on a provided title or topic. The AI algorithms analyze the input and create a comprehensive course outline, complete with lesson structures, descriptions, and even cover images. This intelligent automation streamlines the course creation process, allowing educators and entrepreneurs to focus on refining and personalizing the content.
Moreover, Heights AI offers a GPT-powered chat support system, providing course creators with instant answers, feedback, and guidance, as if they had a personal coach available 24/7. This feature enhances the user experience and ensures that creators have the support they need to develop high-quality courses. Additionally, the platform provides AI-assisted editing capabilities, enabling users to refine their courses with ease, and offers web page SEO analysis to optimize course visibility and discoverability.
Visit Heights AI →
Coursebox is an innovative AI-powered platform that enhances the way online courses are created and delivered. By harnessing AI, Coursebox streamlines the course creation process, enabling educators and content creators to design high-quality e-learning content efficiently.
One of the key highlights of Coursebox is its AI Course Designer, which intelligently generates course structures, outlines, and draft content based on the provided topics and learning objectives. This feature significantly reduces the time and effort required to develop comprehensive course materials, allowing creators to focus on refining and personalizing the content. Moreover, Coursebox’s AI capabilities extend to quiz and assessment generation, automatically creating interactive evaluations based on the course content, complete with automated grading and feedback.
Visit Coursebox →
Lectora is a robust e-learning authoring tool that combines powerful features with AI-driven capabilities to create engaging and interactive online courses. Developed by ELB Learning, Lectora offers a comprehensive solution for instructional designers and course creators, enabling them to develop responsive and accessible e-learning content.
One of the standout features of Lectora is its Responsive Course Design (RCD) functionality, which allows creators to design courses that automatically adapt to different devices, ensuring optimal viewing experiences across desktops, tablets, and smartphones. This feature is particularly valuable in today’s mobile-driven world, where learners expect seamless access to course content on any device.
Furthermore, Lectora prioritizes accessibility compliance, offering built-in tools to meet Section 508 and WCAG requirements. This ensures that the courses created using Lectora are inclusive and accessible to learners with disabilities. The platform also supports collaborative authoring, enabling teams to work together seamlessly on course projects, streamlining the development process and fostering efficient teamwork.
Visit Lectora →
Courseau is an innovative AI-powered platform that simplifies the creation of high-quality online courses. By leveraging advanced artificial intelligence technology, Courseau enables educators, experts, and thought leaders to transform their knowledge into structured, interactive e-learning experiences with unprecedented ease.
One of the standout features of Courseau is its ability to convert a wide variety of content formats, such as voice notes, webinars, books, videos, PDFs, and links, into well-organized online courses. The platform’s AI algorithms analyze the input sources and automatically generate a course draft, complete with an outline, lessons, and interactive elements based on best practices in learning design and Bloom’s Taxonomy. This intelligent automation significantly reduces the time and effort required to develop comprehensive course materials.
Furthermore, Courseau offers a user-friendly interface that makes course creation intuitive and accessible to users without prior e-learning development experience. The platform allows for easy customization and editing of AI-generated content, enabling course creators to personalize their lessons, add multimedia elements, and incorporate their own branding. Courseau also generates an unlimited number of quizzes based on the course content, reinforcing learning and providing a more engaging experience for students.
Visit Courseau →
LearningStudioAI is an AI-powered authoring tool that streamlines the creation of visually appealing and engaging online courses. Developed by ScormHero, experts in e-learning, this platform empowers educators, trainers, and content creators to transform any subject matter into interactive and effective learning experiences.
One of the key advantages of LearningStudioAI is its ability to automatically generate course elements such as outlines, titles, descriptions, audience personas, and module content using advanced AI technology. This feature significantly reduces the time and effort required to develop comprehensive course materials, allowing creators to focus on refining and personalizing the content. The platform also offers “magical-feeling” features that enhance the learning experience and make course creation a delightful process for authors.
Moreover, LearningStudioAI provides seamless scaling and a consistent learning experience across all devices, ensuring that courses are accessible and engaging for learners on various platforms. The tool also offers best-in-class analytics and performance metrics, enabling educators to optimize their teaching and make data-driven decisions. With its user-friendly interface and flexible design options, LearningStudioAI caters to educators with varying levels of technical expertise, making it an accessible solution for a wide range of users.
Visit LearningStudioAI →
SC Training is a mobile-first LMS that harnesses the power of AI to create and deliver engaging microlearning experiences. Designed to cater to the needs of modern learners, SC Training provides a user-friendly platform for creating, managing, and tracking bite-sized courses that can be accessed anytime, anywhere, on any device.
One of the key advantages of SC Training is its AI-powered features that streamline the course creation process. With the AI Lesson Generation tool, content authors can quickly create new lessons within an existing course by simply providing a topic or pasting information from an existing document. The platform’s AI technology automatically generates a complete lesson, complete with relevant images, in a matter of seconds. Additionally, SC Training’s “Create with AI” feature allows users to generate an entire microlearning course by entering a topic or keywords, further simplifying the course creation process.
Moreover, Training SC offers an AI-generated quiz feature that enables authors to create multiple-choice questions based on a topic, keywords, or a paragraph of text. This feature saves time and effort in developing assessments while ensuring that the questions are relevant to the course content. The platform also provides a comprehensive library of interactive templates and multimedia support, allowing creators to build engaging and visually appealing courses with ease.
Visit SC Training →
The rise of AI-powered course creation platforms has introduced an innovative experience in the e-learning industry, empowering educators, entrepreneurs, and businesses to create engaging and effective online learning experiences with unprecedented ease. By harnessing the power of artificial intelligence, these platforms streamline the process of designing, developing, and delivering high-quality courses, saving time and effort while enhancing learner engagement. As the demand for online education continues to grow, embracing these cutting-edge tools will be crucial for staying ahead in the competitive e-learning landscape. Whether you are an experienced educator or a novice course creator, exploring the potential of AI-powered course creation platforms can unlock new opportunities for growth, innovation, and success in the digital learning space.
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Alex McFarland is an AI journalist and writer exploring the latest developments in artificial intelligence. He has collaborated with numerous AI startups and publications worldwide.
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Advertiser Disclosure: Unite.AI is committed to rigorous editorial standards to provide our readers with accurate information and news. We may receive compensation when you click on links to products we reviewed.
Copyright © 2025 Unite.AI
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Site Migration SEO Guide: Preserve Rankings & Traffic – Search Engine Land
/in website SEO, Website Traffic/by Team ZYTSite Migration SEO Guide: Preserve Rankings & Traffic Search Engine Land
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The modern SEO: Researcher, strategist and project manager – Search Engine Land
/in website SEO, Website Traffic/by Team ZYTThe modern SEO: Researcher, strategist and project manager Search Engine Land
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The Future of Affiliate Marketing: Trends To Watch in 2025 – imd.org
/in website SEO, Website Traffic/by Team ZYTExcel as a leader. Accelerate your general management journey
Beyond protectionism: World competitiveness after Trump
Jumpstart your journey to top leadership
Discover the 2024 edition. With extensive coverage of 67 global economies. In 2024, three new economies were added: Ghana, Nigeria and Puerto Rico.
The IMD Alumni Association is the official home to a global network of extraordinary leaders who share ideas and shape the future for a more sustainable, prosperous, and inclusive world.
Affiliate marketing is evolving rapidly, transforming how businesses drive revenue and acquire customers. With AI-driven automation, social commerce, and shifting commission structures, business leaders must adapt to stay competitive.
Platforms like TikTok, YouTube, and Instagram are reshaping affiliate marketing strategies, while search engine updates and new attribution models impact visibility and payouts. At the same time, affiliate networks are refining commission structures and implementing advanced tracking technologies, making it essential for brands to optimize their partnerships.
This article explores the biggest trends shaping affiliate marketing in 2025, from leveraging social media to maximizing SEO and high-converting landing pages. Whether you’re a business owner, marketing executive, or e-commerce leader, understanding these changes will help you refine your strategy, build stronger affiliate relationships, and drive sustainable growth.
Stay ahead of the competition by learning how to position your business for long-term success in the evolving affiliate landscape.
Affiliate marketing is a type of digital marketing where individuals or businesses earn commissions by promoting products or services from another company.
Affiliates – such as bloggers, content creators, and website owners – use unique tracking links to drive traffic and generate sales for a retailer or brand. When a sale or action occurs through their link, they receive a payout based on the agreed commission model.
There are several ways affiliates can get paid, each offering different benefits and structures:
Affiliate marketing success depends on multiple factors, including commission rates, tracking accuracy, and the right affiliate manager to oversee payouts. With the right strategies, affiliates can build a sustainable online business and create successful affiliate partnerships.
Affiliate marketing is expected to undergo significant changes in 2025, driven by advancements in technology, shifts in consumer behavior, and evolving digital marketing strategies. As competition grows and marketing efforts become more sophisticated, affiliates will need to adapt to stay ahead.
Several key trends will shape the future of affiliate marketing:
These trends will impact how affiliate marketing works, requiring businesses to rethink their digital marketing approaches. Affiliates must focus on optimization, diversify their marketing channels, and build strong affiliate partnerships to remain competitive and align with the future of online business.
Social media is becoming one of the most powerful marketing channels for affiliate sales, with platforms like TikTok, YouTube, and Instagram driving significant traffic and conversions. As consumer behavior shifts toward short-form content and interactive shopping experiences, affiliate marketing strategies should adapt to these trends.
Key platforms shaping the future of social media-driven affiliate sales include:
Influencer partnerships are playing an increasingly important role in affiliate marketing. Brands are collaborating with content creators who have highly engaged audiences to promote products in a more authentic and trusted way.
Short-form videos, live shopping, and interactive content are proving to be effective tools for increasing conversion rates and maximizing affiliate earnings. Marketers who adapt their strategies to focus on these trends will have a competitive advantage in 2025.
As search engine algorithms evolve, affiliate marketers must stay ahead of SEO trends to maintain visibility and drive affiliate sales in 2025.
Search engines are becoming smarter, prioritizing high-quality, user-focused content over keyword stuffing and outdated optimization tactics. This shift means that affiliate sites need to focus on delivering valuable, relevant, and well-structured content to rank higher in search results.
Key SEO trends shaping affiliate marketing in 2025 include:
Affiliate marketers who prioritize SEO best practices will see stronger organic traffic, leading to more affiliate sales and higher commissions in 2025.
Affiliate marketing offers numerous advantages for businesses looking to expand their reach and increase revenue without significant upfront costs. Here are the key benefits that make it an attractive strategy for organizations of all sizes:
Affiliate marketers have a wide range of platforms to choose from, each offering different commission structures, product types, and earning opportunities. Whether promoting physical products, digital services, or subscription-based offers, selecting the right affiliate marketing program is key to maximizing earnings. Some of the most popular programs include:




Amazon Associates is one of the largest and most recognized affiliate programs that provides commissions on millions of physical and digital products available on their marketplace.
When considering the key aspects of Amazon’s affiliate program, it’s important to understand the commission structure, which varies by product category. Rates range from 1-20%, with most physical products averaging 1-5% of the sale price.
Leveraging Amazon’s trusted global reputation can significantly increase conversion rates, as customers already feel comfortable purchasing through the platform. The vast product diversity available on Amazon allows for cross-promotion opportunities and diverse marketing strategies across multiple categories.
Additionally, the comprehensive analytics dashboard provides detailed insights into clicks, conversions, and commission earnings, enabling affiliates to optimize their campaign performance effectively. Payment terms are also straightforward, with Amazon typically processing payments 60 days after the end of the month in which commissions were earned, provided a $10 minimum threshold is met.
Lastly, the 24-hour cookie window (extended to 90 days if a customer adds an item to their cart) means affiliates receive credit only for relatively immediate purchases.
ClickBank focuses primarily on digital products like e-books, courses, and software, offering affiliates high commission rates and a straightforward payout system.
When examining the important features of this platform, it’s notable that it offers high commission rates, with a default rate of 25% revenue share (revshare) at the account level, though sellers can set higher rates. The platform also ensures product quality through careful vetting before listing, which helps maintain high standards and protect brand reputation.
Recurring commissions are another key feature, as many products offer subscription models, allowing businesses to earn ongoing revenue from a single customer acquisition. With a global reach, the platform operates in over 150 countries and handles multiple currencies, making international expansion straightforward and efficient.
Payment reliability is a strong point, with consistent, on-time payments available through various payout options, including direct deposit, wire transfer, and check. Additionally, the platform provides access to a range of marketing resources, including promotional tools, templates, and a marketplace where affiliates can browse products.
ShareASale connects marketers with thousands of brands across various industries, including fashion, home goods, technology, and finance.
ShareASale offers a diverse network that connects businesses with thousands of merchants across various industries, making it a valuable platform for affiliates. One of its key features is transparent reporting, which provides real-time tracking and comprehensive reporting, allowing for immediate performance assessment and strategy adjustments.
Additionally, the platform offers custom link options, enabling users to create specialized tracking links for different campaigns, products, or channels to accurately measure performance metrics.
The commission hierarchy is another important aspect, as programs use a structured commission system where different rates can be assigned based on affiliate groups, individual settings, and conditional rules that override the base rate set during account creation.
Lastly, ShareASale provides flexible payment options, allowing users to choose from direct deposit, check, or Payoneer, with a $50 minimum payment threshold processed monthly.
Rakuten collaborates with major brands worldwide and features diverse commission structures along with cashback incentives for affiliates.
When considering key aspects of this platform, it’s important to note its enterprise-level solutions, which include advanced tracking technology, dedicated account management, and custom integration options tailored for larger businesses.
The platform also boasts a strong global network, with a significant presence in Japan, Asia, and Europe, providing unique opportunities for international market expansion. Deep-linking capabilities allow users to create links to specific products or pages rather than just homepages, enhancing conversion potential and user experience.
Also, the platform’s multi-channel attribution acknowledges multiple touchpoints in the customer journey, not just the last click before purchase, offering a more comprehensive view of customer interactions. Referral bonuses are another attractive feature, with Rakuten offering $30 per referral and a $50 bonus after 10 referrals.
Rakuten also provides extensive reporting, giving users access to detailed analytics, including click-through rates, conversion data, average order value, and return on ad spend (ROAS).
Implementing an effective affiliate marketing strategy requires a structured approach to maximize ROI and integrate smoothly with your existing marketing channels. For business executives and marketing leaders looking to enhance their company’s affiliate program, here’s a strategic roadmap:
For instance, the Italian family-owned retail chain Eataly successfully integrated innovation by combining its traditional culinary roots with modern retail concepts. Its emphasis on sustainability and customer experiences has helped it expand globally.
Effectively measuring the performance of your affiliate marketing program is essential for optimizing ROI and making data-driven decisions. Here are the key metrics that marketing leaders should track to evaluate their affiliate strategy’s effectiveness:
Affiliate marketing in 2025 will be shaped by evolving technology, shifting consumer behaviors, and new digital marketing strategies. Social media will play a more significant role in driving affiliate sales, while SEO and landing page optimization will remain critical for success for both affiliate partners and marketers.
AI-powered tools will streamline quality content creation and analytics, allowing marketers to make data-driven decisions. At the same time, affiliate programs and networks will continue to refine commission structures and attribution models to ensure fair payouts.
Revolutionize your marketing strategy for the digital age with IMD’s “Marketing Strategy in the Digital Age Online Course.” This eight-week online program, starting April 28, 2025, equips you with the tools to redefine customer value through digital transformation.
In this course, you’ll:
Perfect for marketing executives and entrepreneurs, this program helps you craft a robust digital marketing strategy to outpace competitors. It can be taken as a standalone course or as part of IMD’s Executive Certificate programs.
Don’t miss this opportunity to reshape your marketing approach for the digital era. Enroll now and start your journey to marketing excellence.
Below are answers to some of the most frequently asked questions about the future of affiliate marketing.
Yes, but success in affiliate marketing depends on the niche, content quality, and marketing strategy. According to Glassdoor, affiliate marketers earn an average of $70,000-$129,000 per year. This broad range can be attributed to the many types of affiliate marketing that are available, as well as the flexibility to commit to affiliate marketing part-time or full-time.
The best affiliate marketing platform depends on the industry and product type.
ClickBank offers high commission rates for digital products. Many offers pay up to 75% standard commissions, and some affiliates can earn up to 90% if they are whitelisted. ShareASale and Rakuten provide a mix of retailers with competitive payouts. Amazon Affiliates is widely recognized but has relatively low commission rates.
Affiliate networks use tracking links and cookies to attribute sales to affiliates. However, new attribution models and tracking technologies, such as first-party data tracking, are emerging due to privacy regulations and browser changes. Marketers should work with affiliate networks that offer reliable tracking and fair commission structures.
Affiliate networks will continue to expand, incorporating AI-driven analytics, better attribution models, and more personalized marketing tools. Platforms will focus on improving user experience for both affiliates and brands, making it easier to optimize marketing campaigns and maximize earnings.
© 2006-2025 IMD – International Institute for Management Development
IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.
source
How To Do Keyword Research And Boost SEO (2025) – Shopify
/in website SEO, Website Traffic/by Team ZYTStart selling with Shopify today
Start your free trial with Shopify today—then use these resources to guide you through every step of the process.
How does Shopify work
Keyword research involves examining what words and phrases (keywords) people type into search engines like Google to find information, products, or services.
Start your online business today.
For free.
Two things unite most website owners: They’d all love to get as many eyes as possible on their sites, and almost none of them have unlimited budgets for paid advertising like Google Ads. This is why so many online businesses invest in search engine optimization (SEO)—because it gives their sites the best chance possible to show up on search engine results pages (SERPs). But what’s the most efficient way to approach SEO, so that you’re boosting your organic traffic quickly and effectively?
One of the foundational tactics of SEO work is keyword research, which will help you decide what search terms you want to try to show up for. Here’s a primer on how to do keyword research, along with some keyword research tools that can help you connect with your target audience.
Keyword research is the practice of examining what words and phrases (keywords) people type into search engines like Google and Bing to find information, products, or services. Through this process, you will learn the terminology your audience uses when they search for things related to your business, and you’ll learn approximately how many people are searching those words and phrases each month (called search volume).
Through keyword research, you’ll also try to understand the searcher’s underlying search intent—or what they want to achieve with their search. Keywords can have one of three types of intent:
Informational. The searcher wants to learn something.
Navigational. The searcher wants to find something.
Transactional. The searcher wants to buy something.
Commercial. The searcher wants to buy something but is trying to learn more before they do so.
What you uncover in your research will inform your on-page SEO work and your SEO content marketing strategy. You need to know what your audience is actually searching for—and the language they use—in order to create website copy that will both feel relevant to them and help your website perform well in search engines.
Think about it: Every time someone does a search, the search engine must decide which handful of results to display from hundreds of thousands of possible pages. It’s up to the search engine algorithms to determine the best and most relevant matches for every single search. Thoughtful keyword usage will help search engines match and display your site in the results for the most relevant searches. The more frequently—and higher up—you appear in search results, the more organic traffic you might get to your website.
When looking at potential SEO keywords to target with your website, you’ll want to consider a range of factors that could impact your ability to rank for them:
Relevance. Do your keyword ideas align with your product, service, or website content? Google prioritizes relevance when matching search intent, so be honest with yourself about how tightly correlated a keyword is to your brand.
Search volume. SEO experts pore over search volume data to find the words and phrases that most people search for. But there is a balance to strike, as the most searched keywords are also the hardest to rank for. Sometimes, the high-volume keywords are not the best ones to target if you have a slim chance of ranking for them.
Keyword difficulty. The keyword difficulty (KD) metric estimates how challenging it will be to rank on the first page of search results for a specific keyword. If a lot of big, established websites are targeting that keyword, it will have a high difficulty rating.
Authority. Google considers a website or author’s authority on a topic when deciding how to rank their pages, which means you should only try to rank for keywords that you or your brand has some degree of authority to speak on.
Trends. Some keywords surge in popularity based on seasonality or news events. Consider what’s trending, but take it with a grain of salt—when trends change, keywords could lose volume. And if the trend doesn’t result in relevant keywords for your business, skip it.
Localization. If your audience is local to a particular city or region, you might want to look into location-specific keywords. Some general keywords can also have localized results.
Keywords are divided into two categories based on search volume:
Seed terms. Also called head terms, these are broad keywords that many people search for. With seed terms, different searchers can have different intents, so the results are often mixed.
Long-tail keywords. These contain three or more words and have lower volume than seed or head terms. Long-tail keywords are important (hence them having their own name) because they catch people further along in the buying cycle and tend to have higher conversion rates.
Keywords are also divided into two categories based on their relationship to your brand:
Branded. These keywords have your brand name in them.
Nonbranded. These keywords don’t have your brand name in them, but they’re related to your business.
Your basic keyword research should include a mix of these categories. From there, you can develop clusters of latent semantic indexing (LSI) keywords, which contain phrases related to one of your core keywords.
Keyword research is both a science and an art. Leveraging tried-and-true techniques, creative thinking, and good tools can set you up for success. Here’s how to bring it all together:
To start the process, imagine someone with a need or challenge that could lead them to your business. What might they type into a search engine’s query bar?
Let’s say you own an ecommerce store that sells coffee beans. Think about what someone shopping for coffee online might search for. If they’re just starting their research, they might start with a broad search like “best coffee beans.”
You don’t just have to rely on gut instinct. You can also leverage a free tool like Google Analytics to understand what terms are already driving organic search traffic to your website. Use that information to brainstorm more keywords.
Once you’ve generated a list of keywords to start with, use a keyword research tool to explore related queries. You can enrich your existing website copy with those that are relevant, or you might get inspired to create new content targeting these terms.
There are some free keyword research tools available, but their functionality is limited. More capable tools will entail a subscription fee. Sophisticated tools will also leverage artificial intelligence (AI) technology to group related keywords together, bundling them into topical clusters, so that you can target multiple search terms with a single website page.
Your competitors can also inform your keyword research. Most keyword research tools allow you to see what keywords competitor websites are ranking for. You can usually sort the list by share of traffic, so you can see which keywords drive the highest percentage of traffic to their sites. These might be prime targets for your business.
After you conduct enough research, you’ll have a long list of potential keywords to create content for. If your time and resources for content creation are limited, prioritize the keywords with the highest monthly search volume, lowest keyword difficulty, and strongest relevance to your business.
For instance, a local bakery might prioritize “best sourdough bread Denver” over a generic term like “sourdough bread” because it’s more specific and easier to rank for. Decisions like this form the foundation of your SEO keyword strategy.
Once you’ve generated your list of priority keywords, it’s time to incorporate them throughout your website. These SEO copywriting tasks include optimizing page title tags, meta descriptions, product descriptions, category pages, image alt text, and blog content.
Avoid the temptation to stuff your web pages with a bunch of keywords. This practice, sometimes derisively known as keyword stuffing, will not help you rank higher on SERPs—in fact, it can harm your performance. Focus on creating legitimately useful content. Search engines like Google have published explicit guidelines for creating helpful content.
The internet abounds with keyword research tools that can speed your SEO process and help you generate new organic traffic to your site. Here are five of those tools:
Google Keyword Planner. This is a free tool from Google, but you’ll need a Google Ads account to activate its full functionality. It allows you to discover trending keywords related to your primary keywords, analyze their search volume, and understand competition levels. It also provides keyword suggestions to expand your research.
Google Search Console. Google Search Console shows which keywords are already driving traffic to your site, which makes it a form of website analytics software as well as a keyword research tool. Use it to track your current performance and identify optimization opportunities. Like Google Keyword Planner, this tool is free.
Semrush Keyword Magic Tool. Semrush is a sophisticated paid platform that helps you generate thousands of keyword ideas, along with search volume and competition data. Subscribers can use Semrush to fetch keyword metrics (including monthly search volume, keyword difficulty, and search intent) and analyze competitors. Pricing starts at $140 per month with discounts for annual subscriptions.
Ubersuggest by Neil Patel. Ubersuggest offers both free and paid plans. The free tool provides a limited number of keyword searches per day and shows keyword suggestions, content ideas, and some basic keyword metrics like search volume and difficulty. The paid plans, which start at $29 per month, unlock competitor analysis functionality and more extensive keyword suggestions.
Ahrefs. The Ahrefs platform provides detailed keyword metrics, including search volume, keyword difficulty, and click-through rate potential. Plans start at $129 per month, and you can scale up to support dozens of websites and unlimited monthly searches for keyword data.
Keyword research involves identifying the words and phrases your target audience uses when they search online and analyzing the volume and competition of those terms. You then incorporate the most relevant and strategic terms from your findings into your website copy, with the goal of showing up on more search engine results pages (SERPs).
Imagine you run a sportswear ecommerce store and your target audience includes people who do low-impact workouts. In your keyword research, you might find keywords related to this subject, like “Pilates,” “dancing,” and “joint stress.” Addressing these terms in your website and blog copy could make it more useful to readers and more likely to rank on the first page of search engine results.
Website owners have an array of keyword research tools to choose from. Google Keyword Planner is a popular free tool, while Semrush and Ahrefs are popular paid tools.
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Netpulse AG Revolutionizes Digital Marketing with AI-Driven SEO & Google Ads Integration – GlobeNewswire
/in website SEO, Website Traffic/by Team ZYT| Source: netpulse AG | Online Marketing Agentur für Google Ads, SEO & Social Media Marketing netpulse AG | Online Marketing Agentur für Google Ads, SEO & Social Media Marketing

Winterthur, June 25, 2025 (GLOBE NEWSWIRE) — Netpulse AG has rolled out its new AI-powered SEO and AI-integrated Google Ads services. This Swiss digital marketing agency is looking to change how businesses handle online marketing by integrating AI tools that automate optimization and deliver clear results. These innovative services are crafted to boost web traffic and improve the return on investment for Swiss companies, placing netpulse AG at the forefront of AI-driven digital marketing solutions.
As the demand for innovative marketing strategies grows, netpulse AG is ready with advanced AI technologies in its offerings. The agency uses smart bidding technologies and automated optimization to boost its clients’ digital presence. With careful data analysis, they help businesses achieve better search engine rankings and more effective advertising.
Lukas Nauer from netpulse AG expressed his excitement, stating, “Integrating AI into our services marks a new chapter for us. We are focused on delivering strategic, data-backed solutions that provide significant value to our clients. Our advanced AI technologies are designed to help Swiss businesses navigate and thrive in the digital landscape.”
Netpulse AG highlights the strong benefits of these AI services. Using AI for SEO, they can accurately optimize keywords and structure content to boost visibility. The AI-powered Google Ads service automates bid changes based on real-time data, improving ad spend and ensuring maximum reach and engagement. These services enhance online visibility and improve advertising results. Further information on AI SEO services is available at https://www.netpulse.ch/suchmaschinenoptimierung-seo-agentur.
AI’s role in digital marketing brings new levels of efficiency and precision. With AI-driven algorithms, businesses can target their audiences more precisely, making sure each digital marketing effort aligns with their business goals. The firm’s focus on AI shows its commitment to offering modern and effective digital marketing solutions.
By introducing these AI services, the company aims to not only increase website traffic but also improve conversion rates and ROI. Netpulse AG is strategically blending AI-powered SEO with smart Google Ads management, giving clients a strong advantage in digital marketing.
Netpulse AG’s move to launch these AI upgrades will be crucial for businesses aiming to improve their online marketing strategies. By offering a full suite of AI-driven services, the company helps its clients not only keep up with digital advancements but thrive alongside them.
Details about AI Google Ads services can be found at https://www.netpulse.ch/google-ads-agentur.
Nauer adds, “With our AI services, we are not just adapting to change; we are setting the pace. Our clients can expect to see noteworthy improvements, from increased website traffic to impressive ROI enhancements. We are committed to helping Swiss businesses excel in the digital realm.”
https://www.youtube.com/watch?v=OP7BgFFuuNw
This development in netpulse AG’s journey highlights its leading role in digital marketing innovation, meeting the changing needs of businesses eager to succeed in the evolving world of online marketing. More insights into what netpulse AG offers, as well as the new services, can be accessed at https://maps.app.goo.gl/ykSZVAvReswunt7p6.
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For more information about netpulse AG | Online Marketing Agentur für Google Ads, SEO & Social Media Marketing, contact the company here:
netpulse AG | Online Marketing Agentur für Google Ads, SEO & Social Media Marketing
Lukas Nauer
+41 52 508 28 28
info@netpulse.ch
Neuwiesenstrasse 44
8400 Winterthur
Switzerland
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How to use Google Gemini for better SEO – Search Engine Land
/in website SEO, Website Traffic/by Team ZYTHow to use Google Gemini for better SEO Search Engine Land
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Moz Alternatives: Best SEO Tools to Rank in 2025 – Exploding Topics
/in website SEO, Website Traffic/by Team ZYTMoz Alternatives: Best SEO Tools to Rank in 2025 Exploding Topics
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SearchX Equips Businesses to Lead in the AI Search Era with Breakthrough SEO Strategies – GlobeNewswire
/in website SEO, Website Traffic/by Team ZYT| Source: SearchX SearchX

Charleston, SC, May 11, 2025 (GLOBE NEWSWIRE) — SearchX, a leading-edge SEO agency specializing in Universal Search Optimization (USO), today announced a strategic expansion of its services to help businesses navigate the rapidly evolving landscape of generative AI and Large Language Models (LLMs). With tailored solutions for platforms like ChatGPT, Claude, Perplexity AI, and Google’s Search Generative Experience (SGE), SearchX is reengineering digital strategy to meet the demands of a new search paradigm. By embedding USO across every aspect of digital strategy, the agency ensures brands don’t just rank—they resonate in AI-generated responses, voice interfaces, and beyond.
As conversational AI continues to disrupt how information is discovered online, SearchX’s clients are no longer asking how to rank on Google, they’re asking how to achieve ChatGPT visibility and show up inside AI-generated responses. The agency has developed a pioneering LLM SEO framework designed to optimize content for AI-driven platforms to meet this demand.

“Search isn’t just typed anymore—it’s spoken, inferred, and generated,” said Lorenz Esposito, CEO of SearchX. “We’re helping brands understand how to become visible in these discovery channels, whether that’s through SEO for ChatGPT, Claude SEO, or Perplexity SEO. It’s no longer just about search engine optimization—it’s about AI SEO.”
What is USO?
USO is the evolution of traditional SEO into a comprehensive, omni-channel strategy built for the AI era. Unlike conventional approaches that focus solely on Google rankings, USO optimizes for visibility wherever a brand can be discovered from search engines and AI assistants to voice platforms, social search, and machine-generated overviews. USO blends technical SEO, structured content, prompt engineering, and machine learning insights to ensure brands appear contextually and authoritatively no matter where or how users are searching. At its core, USO is about building discoverability across the entire digital ecosystem, not just one platform.
Rewriting the Rules of Search
The newly launched LLM SEO Framework integrates technical SEO principles with machine learning insights, ensuring that brands appear accurately and authoritatively within responses generated by LLMs. By structuring content to appeal to how AI interprets and cites data, SearchX increases a brand’s potential for inclusion in answers from ChatGPT, Claude, Bing AI, and Perplexity.
As a result, businesses can engage customers in environments where traditional ranking models don’t apply. This includes Google SGE strategy development, which helps brands stay ahead of how Google surfaces AI-generated overviews directly on search results pages.
The firm’s AI Ranking Optimization process further enhances the credibility of content, making it more likely to be referenced, summarized, or linked in AI-generated outputs. With over 1,750 pieces of AI-ready content published, SearchX leads the field in designing digital assets for conversational AI marketing environments.
Real-Time, Conversational Discovery
SearchX’s services also extend into real-time conversational discovery, where interactions with AI assistants and voice-activated platforms demand a shift in how businesses approach keyword strategy and content logic. The agency combines SEO expertise with prompt engineering to reverse-engineer how LLMs choose and present content, helping clients secure digital real estate in this emerging ecosystem.
Esposito adds, “The question we solve today isn’t how to get to the top of search results, it’s how to be the answer inside AI. That’s where true visibility lies.”
Expanding Globally with Stockholm Launch
To better serve the growing demand for AI SEO solutions across Europe, SearchX has officially opened its new international office in Stockholm, Sweden. This marks a significant milestone in the company’s global strategy, aimed at meeting enterprise needs for scalable AI-optimized digital marketing across regions and industries.
“European brands are moving fast to adapt to the AI shift,” said Esposito. “Our Stockholm hub enables us to offer localized LLM SEO solutions that align with evolving market requirements and regulatory standards.”
Demonstrated Impact, Measurable Growth
The performance of SearchX’s AI-optimized strategies is already visible in client outcomes:
These results underscore the importance of adapting to AI search engine optimization practices now, not later. With a focus on structured, verifiable content that supports LLM comprehension, SearchX is positioned as a vital partner for businesses pursuing relevance in an AI-first future.
Shaping the Future of SEO
As search becomes increasingly powered by LLMs and generative models, the digital marketing landscape is undergoing one of its most significant transformations in decades. SearchX stands at the forefront of this shift, providing the technical guidance, content frameworks, and strategic vision necessary for brands to thrive.
With expertise across platforms, whether that’s SEO for ChatGPT, Claude SEO, Google SGE strategy, or Perplexity SEO—SearchX is leading the way for businesses ready to make their mark in AI-native environments.
To explore how an organization can build visibility and authority in the AI search era, visit https://www.searchxpro.com to schedule a free AI SEO consultation.
About SearchX
SearchX is a next-generation SEO agency headquartered in Charleston, South Carolina, with an international presence in Stockholm, Sweden. The agency specializes in AI SEO, LLM SEO, and digital strategies that position brands for success in both traditional and generative AI search environments. With over 1,750 pieces of published content and a proven track record across industries, SearchX empowers businesses to adapt and lead in the AI-driven future of search.
Turning Clicks into Customers
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The best website builders in 2025 – Tom's Guide
/in website SEO, Website Traffic/by Team ZYTThe best website builders in 2025 Tom’s Guide
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