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Where do people find their favorite spot to work out? Maybe they walk past a local gym that looks interesting or get a referral from a neighbor. But increasingly, the path to finding a new gym starts with sitting on a couch and using a search engine. 
If you’re a fitness studio or gym owner, getting your business to score high on search engine results pages (SERP) for relevant queries is an important way to build clientele. A strong search engine optimization (SEO) strategy can therefore be crucial to your success.
Here’s what you need to know to improve the search engine rankings for your gym or fitness business, and to get potential customers to land on your page—and walk through the door.
SEO stands for “search engine optimization”—the process of strategically improving your ranking on search engine results pages (SERPs). SEO is an inbound marketing strategy businesses use to generate new leads for their products and services with techniques like keyword analysis and backlinking.
SEO helps local businesses like gyms and yoga studios be more visible online. By developing a focused SEO strategy, business owners can create web pages that appear closer to the top of a SERP and inspire conversions, whether for membership subscriptions, personal training sessions, or individual classes. 
There are a variety of techniques that gym owners and fitness instructors can use to build an SEO strategy designed to generate leads for their businesses. Here are a few approaches worth trying: 
Unless you run a purely online gym, local SEO is an effective way for customers around you to find out about your business. With this strategy, you can increase your visibility on platforms like Google Maps and Apple Maps—places where potential customers often turn to when looking for location-specific services. 
For Google, set up a Google Business Profile by adding some essential information about your fitness business on their website. Request ownership of your business name and profile and fill in your business address, phone number, accurate business hours, high-quality photos related to your business, and a description of your business and offerings, like classes or equipment.
When writing your business description, avoid links and any words that feel like promotions. Don’t use dollar and percent signs or phrases like “sale” or “buy one, get one free.” That type of content is prohibited. Instead, use local keywords that customers may be using to search for a business like yours. So, if you’re a local business offering Pilates classes at a studio space in Cleveland, Ohio, you could use keywords related to local searches like “Cleveland Pilates studio,” “Pilates classes in Cleveland,” or “local Pilates teacher in Cleveland.”
Keyword research is the process of analyzing which fitness-related keywords relate most specifically to your business. So, if you run a martial arts studio teaching Brazilian Jiu-Jitsu in San Diego, you might consider keywords like “self-defense classes + your neighborhood,” or “your target audience + Jiu-Jitsu classes.” 
Search engines like Google consider the use of relevant keywords when ranking results. This relates not just to the type of keywords and how often you use them, but also how you use the words. Do they make sense? Are they in the right context? Search engines use intelligent algorithms to scan web pages and analyze keyword use.
To target highly searched keywords relevant to your business, you can use a variety of free keyword research tools, like Google Keyword Planner and Google Search Console. Paid tools like Semrush or Surfer SEO are also useful, and Google Analytics can give you important information about your website’s on-page SEO like bounce rate and other metrics related to user behavior on your website.
The organization and user experience of your website play a critical role in how well your web pages rank on search engine results pages. One of the ways you can improve the technical SEO of your gym website is by breaking information down into sections that help search engine algorithms make sense of web pages.
For example, suppose you’re crafting service pages for your indoor cycling gym. You may want to start with a page listing all the types of fitness services you offer. Create a title that includes relevant keywords, and write meta descriptions of your web pages to summarize the content and help readers understand the main focus of a particular web page. Use headers (like H2 and H3 tags for specific types of cycling classes offered) within your web page’s HTML code to delineate subheadings and sections. This makes it easier for search engine site crawlers to scan your content, understand it, and rank it higher on results pages.
Your website’s loading speed and mobile-friendliness also impact your technical SEO. Building your gym or fitness center’s website with a reliable platform can provide a high-quality user experience with your website. For example, Shopify allows gym owners and fitness entrepreneurs to easily set up an optimized website for their fitness services with reliable booking management and secure payment processing features.
Another strategy for improving your visibility on search engines is through blog SEO, which is a form of content marketing. Blog SEO involves publishing useful, relevant, and entertaining blog posts related to your business. For example, you could launch a blog on your fitness website featuring instructions for different types of exercises or meal plans. 
Successful blogs can help SEO by improving your website’s authority in a specific niche and creating more chances for potential clients to find out about your business while searching online. This type of content can drive organic traffic and gradually turn curious readers into committed followers or clients.
Another way to perform SEO for gyms is to develop a robust backlinking strategy. Backlinks are hyperlinks from other websites that link back to your website. You can reach out to bloggers, journalists, influencers, and other authorities in your field, and suggest yourself or your website as a resource they can use and feature. You can also offer to write guest posts for them in exchange for links back to your page, suggest that they replace any broken links with links to your website or blog, or publish studies or data they can link to as a source.
Backlinks signal to search engines that your website is reputable and relevant, which helps with its placement on results pages. This is not just good SEO strategy but also has the advantage of setting you up as a knowledgeable authority in your line of work.
SEO stands for search engine optimization, a strategy businesses use to increase their placement in search engine rankings. A fitness business or gym owner can use SEO techniques like keyword research and backlinking to improve their visibility on search engine results pages (SERPs).
If you’re running a gym business, you can implement SEO techniques like keyword optimization, well-written meta descriptions, a robust backlinking strategy, or maintaining a blog.
SEO is important for a gym because it can help your website and business rank higher on search engines. When potential clients search relevant keywords related to your business, SEO can result in more memberships and increased revenue for your fitness business overall.
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You are here: Influencer Marketing Hub » Social Media » SMBs Turn to AI to Supercharge Social Media Marketing and Content Creation
In its 2025 State of Small Business Survey, Verizon Business uncovered a significant shift in how small and medium-sized businesses (SMBs) are approaching marketing and social media.
A surge in artificial intelligence (AI) adoption is empowering SMBs to streamline their marketing efforts and create more engaging content. This growing reliance on AI technologies is not only enhancing marketing strategies but is also helping SMBs adapt to an increasingly digital-first business environment.
We’ll dive into how AI is helping SMBs supercharge their social media marketing efforts, keep up with viral trends, and improve their overall business performance in an ever-evolving digital world.
According to the Verizon survey, 38% of SMBs are leveraging AI in various aspects of their operations, including marketing, customer service, and data analysis.
Of this group, 28% are specifically using AI tools for marketing and social media, a clear indicator of AI’s growing influence in driving consumer engagement. These tools are helping businesses better understand their audiences, personalize content, and automate repetitive tasks, ultimately enabling more efficient and targeted campaigns.
Verizon’s report highlights how AI has become an integral part of SMB marketing efforts. As 28% of SMBs are using AI for social media, tools like content generation, automated customer interactions, and sentiment analysis are helping businesses craft compelling campaigns that resonate with their target audiences.
Check out the OpenAI to Launch Its Own Social Media Network: Will It Rival X and Instagram?
Social media is a vital marketing tool for SMBs. The Verizon survey revealed that 76% of SMBs agree that social media has a positive impact on their business performance, and 58% of them are active on TikTok.
According to another study from Oxford Economics, SMBs on TikTok contributed as much as $24.2 billion to the U.S. economy back in 2024 – a figure that is bound to be much bigger in 2025.
This aligns with the growing trend of platforms like TikTok becoming central hubs for business marketing strategies.
However, keeping up with the latest trends and ensuring content remains fresh and relevant can be a daunting task. According to the survey, 54% of SMBs struggle to stay on top of the constantly changing social media landscape.
Here, AI is stepping in to help businesses keep up. By analyzing trends, AI-driven tools provide real-time insights, allowing SMBs to adapt quickly and deliver timely, engaging content that captures the attention of their audiences.
Some SMBs are directly driving consumer trends. We can look back at the Dubai chocolate craze that first started on TikTok as a point of reference. The creator of the trend, Sarah Hamouda, and her small business, Fix Dessert, were directly responsible for supermarket giants like Lidl and Waitrose to introduce their own versions of the popular chocolate.

Waitrose and other supermarkets used AI tools to track what’s trending on TikTok and stock their shelves with the latest and trendiest products.
AI’s role in content creation is another area where Verizon’s survey shows significant promise. SMBs are increasingly using AI-powered platforms to automate content generation, optimize publishing schedules, and track performance. These tools enable businesses to efficiently produce high-quality content that drives engagement, leading to more conversions.
The use of AI is particularly valuable when it comes to personalizing content. By analyzing customer data and behaviors, AI helps SMBs tailor their social media posts to meet the specific preferences of their target audiences. This level of personalization has been proven to increase engagement rates, a crucial factor in today’s competitive social media space.
The Verizon survey also highlights how AI is transforming not only marketing but also employee management within SMBs. 56% of SMBs believe AI can help alleviate issues related to reduced staff or hiring freezes.
By using AI for recruitment and talent sourcing, businesses can identify and hire the right candidates more efficiently. Additionally, AI tools are helping SMBs retain talent by offering personalized training and development opportunities tailored to individual employee needs.
In the age of digital marketing, cybersecurity is another area where SMBs are turning to AI. The Verizon survey found that 47% of SMBs have invested in AI-driven cybersecurity solutions to protect their digital operations.
As the number of cyber threats increases, AI’s ability to detect and respond to potential security breaches is becoming indispensable for SMBs looking to safeguard customer data and maintain trust.
The 2025 Verizon State of Small Business Survey paints a clear picture of how AI is reshaping marketing and content creation for SMBs.
As more businesses adopt AI-driven tools to enhance social media strategies and optimize content, they are gaining a competitive edge in the digital marketplace. With 38% of SMBs already integrating AI into their operations and more businesses recognizing the value of these technologies, the future of SMB marketing is poised to be increasingly data-driven and efficient.
By embracing AI, SMBs are not only improving their marketing strategies but also enhancing customer engagement and streamlining operations. As AI continues to evolve, its role in SMBs’ growth and success will only become more vital, helping them navigate the complexities of the digital age.
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Jun 03, 2025
Here’s a closer look at what’s new in Gemini 2.5 for audio dialog and generation.
Gemini is built from the ground up to be multimodal, natively understanding and generating content across text, images, audio, video and code. At I/O we showed how Gemini 2.5 marks a significant step forward with new capabilities in AI-powered audio dialog and generation.
We’re already using these models to bring audio to users globally, across numerous products, prototypes and languages. NotebookLM’s Audio Overviews and Project Astra are just two examples. Here’s a closer look at what you can do with Gemini 2.5 native audio capabilities.
Human conversation is rich and nuanced, with meaning conveyed not just by what is said, but how it’s spoken — through tone, accent and even non-speech vocalizations, like laughter. We believe conversation will be a key way we interact with AI. That’s why Gemini reasons and generates speech natively in audio, enabling effective, real-time communication.
Native audio dialog with Gemini 2.5 Flash preview features:
The evolution of text-to-speech technology is moving rapidly, and with our latest models, we’re moving beyond naturalness to giving unprecedented control over generated audio. Now you can generate anything from short snippets to long-form narratives, precisely dictating style, tone, emotional expression and performance — all steerable through natural language prompts.
Additional controls and capabilities include:
For controllable speech generation (TTS), choose Gemini 2.5 Pro Preview for state-of-the-art quality on complex prompts, or Gemini 2.5 Flash Preview for cost-efficient everyday applications. This allows developers to dynamically create audio for announcements, stories, podcasts, video games and more.
We’ve proactively assessed potential risks throughout every stage of the development process for these native audio features, using what we’ve learned to inform our mitigation strategies. We validate these measures through rigorous internal and external safety evaluations, including comprehensive red teaming for responsible deployment. Additionally, all audio outputs from our models are embedded with SynthID, our watermarking technology, to ensure transparency by making AI-generated audio identifiable.
We’re bringing native audio outputs to Gemini 2.5 models, giving developers new capabilities to build richer, more interactive applications via the Gemini API in Google AI Studio or Vertex AI.
To begin exploring, developers can try native audio dialog with Gemini 2.5 Flash preview in Google AI Studio’s stream tab. Controllable speech generation (TTS) is available in preview for both Gemini 2.5 Pro and Flash by selecting speech generation in the generate media tab within Google AI Studio.
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June 6, 2025
by Soundarya Jayaraman  /  June 6, 2025
I’ll be honest and admit right away that when AI tools like DALL-E and GPTs started popping up, I was hyped. Then, in late 2022, when ChatGPT blew up, and suddenly everyone was talking to AI, I knew generative AI was going mainstream, and I had to check them out.
Since then, I’ve tested AI chatbots, content generators, image creators, AI video generators, and other generative AI tools. Some were great. Others? Let’s just say I spent more time setting them up than creating (looking at you, early AI image generators).
But through all the hype and half-baked tools, I’ve kept my focus on the best generative AI tools, the ones that actually help professionals, writers, coders, marketers, and creators,  work smarter, not harder.
From OpenAI’s ChatGPT to Google’s Gemini, from MidJourney’s mind-blowing images to Synthesia’s AI video magic, I’ve seen how far these tools have come.
Now, after sorting through the good, the bad, and the just plain unnecessary, I’ve put together a list of the best generative AI tools that actually deserve a spot in your workflow.
For me, generative AI tools aren’t just software. They’re creative partners, problem-solvers, and (on really busy days) lifesavers. They help me brainstorm faster, automate the tedious stuff, and unlock ideas I wouldn’t have thought of on my own.
At their core, these tools generate something new—text, images, code, videos, and even voices, based on what they’ve learned from massive datasets. But the best ones? They don’t just spit out generic results. They enhance how we think, create, and work. They give us a starting point, a creative boost, and sometimes, a much-needed reality check when we realize that AI still isn’t perfect.
I’ve had moments where AI completely transformed how I approach work and others where I’ve sat there, staring at a screen, wondering why it gave me the most ridiculous output (seriously, why does AI struggle with hands?). But that’s part of the journey: finding the tools that actually make life easier, not harder.
There are new AI tools released every day. To cut through the noise, I started with G2 data, using their grid reports across nine categories, namely, AI chatbots, coding tools, image and video generators, writing assistants, content platforms, content detectors, large language models, and more. I narrowed it down to the top five tools in each category. 
 
Beyond G2, I scoured online communities to spot trending AI tools that professionals were actually using, resulting in a shortlist of 50 AI tools.  
 
Over the next few months, my colleagues and I tested these tools within our respective domains. While I focused on AI writing assistants, chatbots, image generators, and content platforms, my colleagues, who have written extensively on AI coding tools, LLMs, content detectors, and text-to-speech apps, brought in their expertise to evaluate those categories.
 
To get a broader perspective, we also used AI to analyze and summarize thousands of user reviews (well, didn’t I say I use AI extensively in my workflow?) to understand what other users like and dislike about these tools and compare their experiences with ours.
 
I also tested platforms with enterprise-grade deployment in mind. If you’re offering products or digital services, the most efficient AI infrastructure software I came across offered developer APIs, deployment flexibility, and strong LLM integration—especially helpful for SaaS and AI-native teams.
With so many generative AI tools on the market, choosing the best isn’t just about picking the most popular names. My colleagues and I followed a structured evaluation process to test and compare each tool, ensuring we prioritized performance, usability, and real-world value over hype.
For larger teams or developers building new systems, I also explored the most recommended generative AI infrastructure for software companies, especially those integrating AI across their codebase, dev environments, and customer workflows.
Here’s the detailed checklist we used to separate the best from the rest.
After evaluating 50 AI tools across different categories, I narrowed it down to the 9 best generative AI tools. They’re reliable and friendly and make our workflow more productive and efficient. The list below contains genuine user reviews from the respective product pages on G2.
*This data was pulled from G2 in 2025. Some reviews may have been edited for clarity. 
Category:  AI chatbot software, AI code generation software
ChatGPT is probably the most well-known generative AI tool out there. I’ve used it for just everything from drafting blog posts and brainstorming marketing ideas to answering random late-night questions like “Why do cats knock things off tables?” (spoiler: they’re just tiny chaos agents). But like any tool, it’s got its strengths and a few quirks.

Accessing ChatGPT is super-easy now, with no login requirement. It’s as simple as opening a site and starting to ask questions. But for features like voice mode or image generation, we need to sign up for either a free plan or a paid one.
Let me be frank here: I’m a ChatGPT Plus user. The upgrade makes a difference to me as I use it extensively for writing, coding, brainstorming, and research. The access to advanced models, like GPT-4o, GPT-4, and GPT-o, that are noticeably sharper, and the added perks (like access to new features) make it worth it. That said, the free version is still solid for everyday tasks.
Should you upgrade to ChatGPT Plus? I break it down in my full review: Is ChatGPT Plus worth it?  Check it out to see if the extra features justify the price!
ChatGPT is fast, efficient, and surprisingly good at structuring ideas when my brain refuses to cooperate. One of its biggest strengths is how versatile it is. I can ask for a witty tweet one minute and try writing a code in the next minute, and it handles both with ease. It also keeps track of context within a conversation, so I don’t have to repeat myself constantly.
My favorite feature is ChatGPT’s memory controls. I can explicitly tell it to remember things, ask what it remembers, and even reset or update its memory, either through conversation or settings.
Honestly, if I had to pick just one tool as the best generative AI infrastructure for my tech startup, ChatGPT Plus, with its advanced models, code generation, and file handling, would top the list.

But the feature that excites me the most is the ability to build custom GPTs. Instead of a one-size-fits-all chatbot, I can fine-tune ChatGPT to behave exactly how I want, whether for a specific writing style, a coding assistant, or even an AI persona for brainstorming.
I’ve relied on ChatGPT to write HTML and JavaScript for interactive tools and web pages—ones that are now live on our website. Note that I have no experience coding at all, but that hasn’t stopped me from using it to build things that actually work. ChatGPT helps me generate full scripts, optimize code, understand algorithms, and even help with debugging. 
It’s also been incredibly useful in breaking down complex datasets, writing Excel formulas I wouldn’t have figured out on my own, and even generating Pandas scripts to automate repetitive tasks. I wouldn’t have thought of using these advanced methods if not for ChatGPT honestly. And did I mention that we can now browse with SearchGPT also? If I need real-time information, I just switch to browsing mode and get up-to-date search results.
ChatGPT can also double down as an AI image generator powered by the DALL E3 model, albeit with limits on the number of images you can generate in the free tier and with fewer controls for tweaking it. I’d say there are other free AI image generators that do an even better job with more controls. 

All good things aside, ChatGPT does have its quirks. It sometimes exudes an almost comical level of confidence, even when it’s completely off the mark. So I’ve learned that fact-checking is essential. While it’s fantastic for general knowledge, I’ve noticed it can struggle with niche, highly technical, or industry-specific topics, often offering generic answers that lack the depth I need.
Occasionally, I’ve also noticed that it repeats the same information instead of offering fresh insights. While the free version is great, the limitations on chats, file uploads, and data analysis can easily feel restrictive. Even as a Plus user, I have hit limits a lot of times, and it’s sometimes annoying to wait or downgrade to another model before the limits reset. 
There are also times when ChatGPT simply doesn’t understand the prompt and gives irrelevant or generic responses, forcing me to tweak my input multiple times. 
Regardless of these hiccups, ChatGPT remains one of the most powerful generative AI assistants available today. I highly recommend you try it if you haven’t yet. 
“I love this tool beyond anything! ChatGPT has made my life so simple, and I can literally ask anything that comes to my mind. It is like a friend, mentor, guide, or anything you like it to be. I can ask anything, and it gives me the answers, and after a little back-and-forth, it gives me the perfect answers every time!!”
 
– ChatGPT Review, Sakshi S.
“Sometimes, ChatGPT struggles with deeply nuanced or highly specialized queries. It might provide answers that are too general or miss subtle details, requiring additional clarification or manual fine-tuning.“
– ChatGPT Review, Shikar S.
For a detailed review of each product, you can read my article on the best AI chatbots. 
Category: Large language models, AI chatbot software
If there’s one chatbot I keep open all the time, along with ChatGPT, it’s Gemini. But if I call it just a chatbot, that doesn’t do it justice. It’s one of the top-rated large language models (LLMs) out there, optimized for everything from text generation to multimodal tasks like processing images, audio, and video.

Gemini 2.0 Flash, the latest iteration, is designed for speed and versatility, while previous models like Gemini 1.5 Pro focused more on complex reasoning. From what I’ve seen, Google has clearly positioned Gemini as more than just a conversational AI. it’s a full-fledged LLM built to handle high-volume data processing, creative content generation, and advanced problem-solving.
It can analyze text, generate creative content, assist with coding, and even process images, making it more than just a chatbot.
With the release of Gemini 2.0 Flash, I feel it’s faster, smarter, and better at handling everyday tasks. If you’ve used Gemini 1.5 before, you’ll notice the step-up immediately. Responses feel more refined, the model understands context better, and overall, it’s just a smoother experience.
What sets Gemini apart from ChatGPT, in my experience, is its focus on natural, flowing conversation. While ChatGPT is excellent at generating text and following instructions, Gemini feels more like a true dialogue. It’s less about giving commands and more about having a back-and-forth.  I find myself using them for different purposes – ChatGPT for structured tasks, and Gemini when I want to explore ideas and have a more dynamic interaction.
Beyond conversation, Gemini has features that have impressed me over time. It supported real-time web browsing long before ChatGPT got that capability, which was a huge plus. The fact-check with Google feature is another favorite. I can easily verify AI-generated responses with sources from the web, making it especially useful when researching or cross-checking information.

I also like its AI image generation  capabilities powered by the Imagen 3 model. It’s not as sophisticated as other AI image generators but I definitely like to play a lot with it, creating a number of images given it has no limits on number of images generated.
Whether you’re exploring multimodal content generation or building LLM-powered systems, Gemini stands out among the leading generative AI tools for enterprise applications, thanks to its speed, integrations, and fact-checking capabilities.
There are a few downsides too. One of the biggest drawbacks is the lack of file uploads for data analysis or other tasks when using the free version via the website. I can only upload images when using Gemini on browser. If I need to upload files, I am limited to the mobile app, which isn’t always convenient.
Another thing to note is that Gemini’s deeper integrations, like in Gmail, Docs, and other Google services, are only available through the Google One AI Premium Plan or for those using Google Workspace business accounts.
But here’s the thing—despite those quirks, Gemini is still one of my go-to AI tools. It’s fast, smart, and feels like an actual assistant rather than just a chatbot. If you’re someone who needs AI to help with research, content creation, or just getting through your daily workload, it’s 100% worth keeping open alongside ChatGPT.
“It is the best assistant to have as a writer and editor. It can be used to brainstorm ideas for any work and is very helpful with innovative insights. It is one of the best research assistants, and it doesn’t disappoint.” 
– Gemini Review, Dr. Fizza Y. 
“Sometimes, Gemini will fail to provide accurate solutions and does not accept documents and doesn’t have the ability to read and understand documents”
– Gemini Review, Suma G.
Check out our in-depth article on the best LLMs.  for a detailed breakdown of their features, strengths, and use cases.
Category: AI code generation software
As I’ve mentioned before, I’m not a coder by trade. But ever since I started using generative AI tools, I’ve found myself diving into coding more than ever. And if there’s one tool that kept coming up in conversations with my developer friends, it was GitHub Copilot.

Right off the bat, I noticed that GitHub Copilot gives users the option to choose their preferred large language model (LLM) for generating code, including GPT-4o, Claude 3.5 Sonnet, and the o1 models from Azure OpenAI.
I gave the tool a try and immediately appreciated that I don’t have to start from scratch. I can describe what I need in plain English, and Copilot generates a working code snippet that I can tweak, much like ChatGPT. For someone like me, without a formal coding background, it’s been a huge confidence booster, helping me understand code structure, syntax, and logic without feeling overwhelmed.
For example, see how I used it to generate code for a home screen dashboard for my pet project. With a few tweaks here and there, I had a working dashboard. 

That being said, my experience with GitHub Copilot is still at a beginner level, so I relied on insights from my colleague, who uses it extensively for development work.
From what I’ve seen and from their feedback, Copilot is a massive time-saver for developers, whether they’re writing new code, debugging, or automating repetitive tasks. Instead of spending hours searching through documentation, Copilot provides smart code suggestions that speed up the process and make development smoother.
Most of the time, it suggests code that they would write out anyway, and if the suggestion is wrong, they just start typing what they want, and it usually figures it out pretty quickly.

The best part, according to them? It integrates directly into their IDE (Visual Studio Code, IntelliJ), making it incredibly seamless to use. Copilot works right inside the editor, generating real-time suggestions as they type. 
If you’re looking to build from scratch, Copilot pairs well with other developer-friendly options in the best generative AI toolkits for launching a new app, like Replit, Pareto, and Salesforce Platform — each offering different levels of code generation, automation, and customization.
Of course, it’s not without its flaws. From what my colleague has shared, Copilot sometimes hallucinates functions that don’t actually exist, which can lead to unnecessary debugging. While it’s great at completing code within a single file, it struggles to analyze an entire project’s dependencies, meaning it doesn’t always “remember” everything in the broader codebase.
Irrespective of the drawbacks, GitHub Copilot is one of the best AI code generators out there. 
“It excels in providing code snippets, which save a lot of time when automation repetitive tests or when dealing with complex logic. It gave us a huge advantage during migration from Cypress to the Playwright framework. (I like that I can) chat with Copilot inside VS code studio.”
 
– GitHub Copilot Review, Rostyslav B.
“The model is not trained enough to comprehend a somewhat difficult question.  Sometimes it ignored the prompt that’s given, It sort of hallucinates. For example, it calls for a function of a module that doesn’t exist.” 
– GitHub Copilot Review, Rheyhan F.
If you’re wondering what’s the best generative AI platform for app development, Copilot, Replit, and Crowdbotics all offer great starting points, especially for fast prototyping and real-time iteration.

Category:  AI writing assistants
If there’s one tool I’d recommend to anyone with eyes closed, that would be Grammarly. It has been my go-to AI writing assistant for years and honestly, I can’t imagine working without it.

Whether I’m writing blog posts, drafting emails, or editing content, Grammarly ensures that my writing is polished, professional, and free of grammar mistakes, typos, and awkward phrasing. 
If you move from the free to the paid plan, you’ll understand the real difference. With the Premium version, Grammarly does more than just fix grammar. It improves clarity, refines tone, and even suggests better sentence structures. I’ve also noticed that, over time, Grammarly has actually made me a better writer.
Wondering if Grammarly Premium is worth it? Check out this in-depth review from my Colleague, Devyani Mehta: Is Grammarly Premium Worth It?
Grammarly now has an AI writer that can generate content from scratch, whether it’s blog ideas, project reports, emails, reports, or creative pieces. The free version comes with 100 AI-generated prompts, while the Premium plan offers 1,000, which is more than enough for anyone who isn’t creating AI-written content at scale.
You can see how I started writing one of my stories on Grammarly with its Write with Generative AI feature here. 

I really like how I can further improve the AI-generated text by easily selecting one of the available prompts to make it more persuasive or descriptive. The best part? I can use it directly inside Google Docs, emails, and other apps to refine what I am writing with the AI suggestions. The browser extension works flawlessly. See, for instance, how I  can edit directly on Google Docs here and ask the AI assistant to rewrite a text.

Another feature I found interesting is Grammarly’s AI content detector. It scans your text and flags sections that “resemble AI-generated text,” which could be helpful if you’re trying to balance human vs. AI-written content. However, from my testing, it seems to err on the cautious side, sometimes flagging perfectly human-written text as AI and, at times, marking completely AI-generated text as partly human text.
Still, it’s a useful tool for anyone in academia or professional writing who wants to double-check AI involvement in their content.
As useful as it is, it does have a few hiccups. One of the most common complaints that I’ve run into myself is that Grammarly sometimes misinterprets the context of a sentence and makes irrelevant suggestions. There have been moments when I was confident in my phrasing, but Grammarly insisted on a correction that didn’t actually improve the clarity or meaning.
This is especially true when I’m writing in a conversational tone. Grammarly tends to be overly aggressive with corrections, flagging sentences and phrases that are intentionally casual but correct. Sometimes, I find myself second-guessing my writing just because Grammarly keeps pushing a minor tweaks. 
Another minor gripe is the hovering “G” icon. Sometimes, it it gets in the way when I’m typing in certain text on different apps or websites. While it’s useful for quick access, there are moments when I just want it to disappear so I can focus on writing. I know there’s an option to disable the browser extension for a website or an app.  But still, an easier way to toggle it on and off when we click on the icon would make the experience smoother. 
Nonetheless, I found Grammarly to be incredibly useful. Whether you’re a content writer, student, professional, or just someone who wants to polish your writing, Grammarly is a must-have AI writing assistant in your toolkit. 
“I recently started using Grammarly, and I can’t express enough how much it has improved my writing. It really helps with my writing by providing real-time feedback on grammar, punctuation, and style. The suggestions are clear and easy to understand, which helps me learn as I go along.
 
I especially appreciate the tone detector, which ensures my writing conveys the right message to my audience. Whether I’m drafting an email, writing a report, or working on an assignment, Grammarly has become an invaluable tool in my writing process. I highly recommend it to anyone looking to enhance their writing skills!“
 
– Grammarly Review, Jonathan L. 
 “There are certain times that the suggestions, particularly regarding tone, miss the mark or change the interpretation of the message. I also wish there was a way to dismiss a suggestion and have it remove the highlight or the notation that there is a suggestion since it can be distracting.” 
– Grammarly Review, Riley B. 
For full review, read our article on the best AI writing generators. 
Category: AI image generators
My first encounter with AKOOL was through a mind-blowing ad campaign last year where you could swap your face into a video and “star” in a scene alongside a celebrity—all with just a selfie. It felt like something straight out of a sci-fi movie. Naturally, I had to dig deeper. That’s when I found out that AKOOL was the AI powerhouse behind it, and since then, I’ve been exploring the platform to see what else it can do.

I’ve tested its AI image generator, face-swapping, video translation, and AI avatar features, and I can see why businesses, educators, and marketers are using it. It saves an incredible amount of time while keeping video production quality high. 
AKOOL’s image-generating capabilities are on par with other AI image generators, and I am an absolute fan of its face-swapping feature. What I love the most is the ability to create custom avatars. Though it takes some time, I can create my own avatar by uploading a profile photo.

Aside from marketing use cases like the one I mentioned earlier, AKOOL’s AI avatar and video translation and editing features make it ideal for video presentations. 
Say, for example, I need to create a training video for my colleagues who are all distributed globally and speak different languages. Instead of going the traditional video production route, I can create a custom AI avatar, upload our script, and have the tool produce a complete video presentation. I can then translate it to other languages too and share it with everyone. 
It’s a practical solution for global teams, customer training, or even onboarding videos, making content more accessible and scalable without the usual video production costs.
There are also a bunch of other cool functions, like talking photos. I personally use the talking photos feature to create some fun memes, like this Monalisa one. 

Even with its strengths, it has some rough edges. Creating a custom avatar takes some trial and error. While the AI avatars look impressive, getting one that actually resembles me wasn’t as straightforward as I expected. Adjusting facial features and fine-tuning details took some extra effort, and I can see how it might feel a bit cumbersome for someone who just wants a quick, ready-to-go avatar.
Also, the processing times can be a little slow, especially for high-resolution or 360-degree content, and it sometimes takes multiple attempts to get the right output. I get that quality rendering takes time, but a speed boost would make it even more efficient, particularly when handling multiple projects or working within a team.
Notwithstanding these cons, AKOOL is easily one of the most advanced AI image and video generators I’ve tried, especially when it comes to face-swapping, AI avatars, and multilingual video creation. The only catch? The free plan gives you just 100 credits, so you’ll burn through them pretty fast if you’re testing out different features. 
That said, if you’re looking for a way to create high-quality AI-generated videos without spending hours editing, it’s definitely worth checking out.
“The AI Image generation feature in AKOOL is just awesome. It’s surprisingly simple to create decent looking pictures from basic text inputs. This has saved us tons of time on design projects. Sharing projects and working on them at the same time has increased our efficiency tremendously.” 
 
– AKOOL Review, Nadine P.
“I have seen a few glitches with rendering videos from time to time, and this can be a bummer if you are working on a deadline. A stable performance would be great.” 
– AKOOL Review, Allan B. 
Category: AI video generators, Text-to-speech (TTS) software
I first came across Synthesia when I was looking for a way to create AI-powered training videos without having to record myself on camera. I wanted something fast, professional, and easy to use, and after testing it for a while, I can confidently say that Synthesia is one of the best AI video generators out there.

Now I’ll say this upfront: Unlike AI video tools like Runway or OpenAI’s Sora, which focus more on cinematic, AI-generated scenes, Synthesia is built for business. It’s great for corporate training, explainer content, and marketing videos, making it a great choice for anyone who wants high-quality videos without the hassle of filming, editing, or hiring a production team. So, if you are looking for generative cinematic or imaginary scenes, check out the other recommendation list in the callout below. 
Using Synthesia is simple. I can pick from a bunch of realistic AI avatars or even create my own, choose a video template, drop in my script, edit transitions and graphics, add AI voiceovers, and boom—my video is ready. It’s all done without needing a camera, microphone, or editing software.
One of the best parts? The templates and AI voiceovers. Instead of spending hours editing the video, adding text, recording, and syncing audio, the AI handles everything for me. What I love most about AI in this format is how repeatable and consistent it is. Once I figured out the process, I could crank out videos in no time.
Plus, it supports multiple languages, so I can easily create videos for different audiences without re-recording, hiring a voice artist, or manually adding subtitles. However, the one-click translation of videos to other languages is available only in the Enterprise plan, along with other features like importing PowerPoint or adding our own voiceovers.
That brings me to a few areas where Synthesia could improve. While the AI voice synthesis is pretty solid, I’ve had moments where it still sounded a little robotic or flat, especially in longer scripts. A bit more natural variation in tone and inflection would make a huge difference. I’ve also noticed that pronunciations aren’t always perfect, which means I sometimes have to tweak the phrasing or spell words phonetically to get the right delivery.
Another minor gripe is the lip sync. Most of the time, it looks smooth, but every now and then, it feels slightly off, especially with more complex sentences. It’s not a major issue but a little more refinement in facial movements would make the avatars even more realistic. 
But these issues aside, Synthesia is one of the best AI video tools I’ve used for business content. It’s not without drawbacks, but if you need high-quality videos without filming, it’s worth trying. 
Currently, free users can create 3 minutes of AI-generated video using Synthesia. 
“Absolutely love the choice of avatars and voices within Synthesia. A big plus was their ethics as well – you cannot upload images or videos of other people here – this is very important to me. It is also super easy to use – I have been using it to add depth to my elearning process videos for software training – it makes it so much more professional and engaging – at least I hope it does!” 
– Synthesia Review, Julie F. 
“There are areas that need improvement. When incorporating screen recordings, I sometimes encountered synchronization delays or issues when adding videos to a “slide,” which required multiple retakes to align everything correctly. Another drawback is that the video preview often doesn’t match the final export. This inconsistency forced me to generate mid-version exports just to verify the output, leading to an early depletion of my generation minutes.
Speaking of generation minutes, their limitation is arguably Synthesia’s biggest drawback. Either the previews need to work seamlessly as accurate representations of the final export, or the allocation of generation minutes should be more generous to account for these discrepancies.”
– Synthesia Review, Riccardo Z. 
Category: Text-to-speech (TTS) software
Murf.ai has quickly become one of my favorite AI text-to-speech tools, and for good reason. One of my mom’s pet projects is creating video lessons for students by using the lesson script. I’ve tested a bunch of text-to-speech apps to help her do this quickly at scale, but Murf.ai really stood out for its realistic, natural-sounding voices.
A lot of AI-generated voices still sound robotic or emotionless, but I felt Murf’s second-generation of voices actually capture tone and emphasis, making the narration feel far more human-like. I could filter voice by age, gender, and voice styles and select what type of project it is, say, promo, narration or newscast or even select emotions like sad, cheerful, and more. 

Beyond just sounding good, Murf gives me full control over the voice output. I can adjust pitch, speed, pauses, and emphasis to fine-tune the delivery. It makes it perfect for tutorials, e-learning, storytelling, podcasts and even marketing content. The ability to choose from multiple languages and accents is another major plus, making it a great option for global content.

Another small but useful feature is the ability to break down text into sentences for easy editing. Instead of redoing an entire section, I can just tweak individual lines and reprocess them—a huge time-saver. 
Something that I absolutely love is the pronunciation feature where I can specify how I want specific words to be pronounced in the audio, I could even create my own library of words with specific pronunciations. 
But that said, it’s not all smooth sailing. Murf’s free plan gives plenty of room to test the tool, allowing me to create up to 10 minutes of audio from my script. It’s great for getting a feel for the voices and features, but there’s a catch. While I could preview everything, I couldn’t download them without upgrading to one of their paid plans.
I also found that some of the advanced features, like AI translations, custom voices, voice changeovers, and high-speed rendering of output, are locked in behind higher-tier plans, some of which I wanted to use. So, if you’re on a basic plan, you might find yourself wishing for more. 
Also, while Murf has a great library of voices, especially for US and UK English, I felt that some regions don’t have enough local voice options, and there aren’t many child-specific voices either. I know it’s a work in progress, but it would be great to see more diversity in voice selections, especially for content that requires a more regionally authentic or kid-friendly tone.
Despite these drawbacks, Murf.ai is still one of the best AI voice generators available. It’s easy to use and produces high-quality, natural-sounding speech that makes content creation much easier.
“I liked that their free trial gave me enough time/credits to evaluate the quality of the voices. The voice generation has done well for the project I am working on. I like that Murf.ai can break the text into sentences so that I can make corrections at that level. The ability to add pauses is nice, and they have a good selection of stock music to choose from.”
 
– Murf.ai Review, Steve O. 
“It is a shame that the most powerful parts of the product incuding, say it as I would, and variations of expression are reserved for those who can pay high premium prizes. It would have been nice to be given some access to these features for those who create for a living but don’t have extensive finances.”
– Murf.ai Review, Verfied G2 user.
You can read the detailed review of each product in our article on the best free text-to-speech apps. 
Category: AI content creation platforms
Canva has been my go-to for quick and easy designs for years now, but with the new AI-powered features like Magic Media and Dream Labs, it’s more powerful than ever. Whether I need to design social media posts, presentations, or even marketing videos, Canva makes it ridiculously simple—no need for a professional design background.

Magic Media is where things get interesting. It allows me to generate images, graphics, and even videos using AI, all without leaving the Canva editor. Instead of searching for stock photos or manually tweaking visuals, I can type in what I need, and Canva’s AI creates a custom image for me.

I absolutely love the suite of Magic editing tools, too, be it the background eraser, Magic Edit to change color or one particular aspect of the image, or Magic Grab to move an object in a photo. I dig them. 
Then there’s Magic Write, Canva’s AI-powered writing tool. I use it for brainstorming text ideas, rewriting content, and adjusting tone as I design. As seen in the image above, it even lets me select how the AI rewrites text, whether I want something shorter, more formal, or even more fun (I may or may not have tested the “Sprinkle fairy dust” option just out of curiosity). It’s especially useful when I need to quickly tweak copy for a social post, blog snippet, or presentation slide.

In my opinion, what makes Canva stand out is that it’s an all-in-one design platform that combines AI-powered tools, intuitive editing, and ready-made templates. It’s why Canva often shows up in lists featuring the best options for generative AI infrastructure in the SaaS industry. Its workflow-friendly interface and built-in AI toolset are ideal for fast-moving product and marketing teams.
Unlike most other AI tools that focus on just image generation, video creation, or text editing, Canva brings everything together. I do not have to use an AI writer, then an AI image generator or video generators and then take the design to Canva or other editing software to polish. I can do it all without leaving Canva, which is a huge time-saver.
Now, Canva isn’t perfect. The AI-generated images don’t always hit the mark for me, like many other AI image generators, especially when it comes to human stock photos, and I sometimes have to manually refine the design to get it right.

Another limitation is that many of Canva’s AI tools, like Magic Media and advanced AI-generated media come with some limits for free users. For instance, free users are limited to 50 credits for Magic Media’s text-to-image feature and 20 lifetime uses of Dream Lab. 
Even with its limitations, Canva is hands-down one of the easiest generative AI tools for content creation,. If you need a tool for design, writing, and media generation, I’d recommend it in a heartbeat.
“I love Canva’s Magic Media tools. They make it so easy for me to create graphics for my company. Their ease of use is amazing.” 
– Canva Review, Colin W. 
“It is a great platform for beginners, but some of its AI features do not work perfectly. Also, its premuim cost is also very high.”
– Canva Review, Manoj J. 
Category: AI content detectors
Given that I’ve tested multiple AI writing tools, content generators, and chatbots, it only made sense to try AI content detectors too. Because let’s be real—nobody wants to read another article that starts with “In today’s rapidly evolving digital landscape…”

GPTZero was the first AI content detector I heard about, and it’s still one of the most widely used. It launched right when AI-generated content started raising concerns in education, publishing, and professional writing. While plenty of AI detectors have popped up since GPTZero remains one of the most trusted tools for identifying AI-written text.
I’ve used it extensively and have seen it used everywhere, from teachers checking student essays to businesses verifying content originality. What makes GPTZero stand out is its ease of use and accessibility. I could scan up to 10,000 words a month for free, and I actually did the first few checks without even signing up. 
I found it particularly useful when running checks on long-form AI-generated content since it provides a clear breakdown of which parts were likely written by AI, edited by AI, or fully human-written. I like how it color codes what’s probably AI written, and what’s probably it thinks is written by a human.
Another feature that stood out to me was the writing feedback tool. It’s not as advanced as Grammarly or other dedicated writing assistants, but I liked that I could edit the text directly within GPTZero right after running a scan. It’s a small but useful touch, making it easy to refine content without switching between multiple tools.

Now, if I am not directly using the app or website, I really like how I can integrate it into my workflow as well. I personally find the browser extension for Google Docs super convenient since it lets me check text without switching between tabs. 
I can also embed it into existing systems via API, which is a huge plus for businesses and educational institutions that need AI content detection at scale. Educators will probably appreciate its integrations with LMS platforms like Moodle and Google Classroom, making it easier to scan student submissions without extra steps.
Even with its strengths, it’s not foolproof. One of the biggest concerns I have is that GPTZero can sometimes misclassify human-written content as AI-generated and vice versa. So, it’s best to use our judgment at times to take a call on content. 
It also has limited ability to detect paraphrased or AI-altered text. If a piece of content was generated by AI and then lightly rewritten or reworded, GPTZero might not always flag it as AI-written, which makes it less effective for checking.
And also, the free plan limits can feel a little restrictive if you are a content writer like me and want to use the tool extensively. Even so, GPTZero is worth using if you need a straightforward way to check if a piece of writing is AI-generated.
Just keep in mind that no AI detection tool is 100% accurate, so it’s best to use it as part of a larger verification process.
“The best part is the ability to detect AI-generated content with 95% accuracy. As a lead manager, my daily task is to check the content’s originality and integrity. I always need to check the content before submitting further. With this I can easily able to detect the content that it is written by a human or AI, this tool is a lifesaver for me.
 
I just need to provide the content. It analyzes the content and highlights whether it’s written by a human or AI in seconds. I can easily upload the file, and it will analyse it and give me a detailed report on which part is written by a human, AI, or AI-altered content.“
 
– GPTZero Review, Lacey D.
“GPTZero is not a 100% foolproof method for AI detection. It can sometimes provide the wrong conclusion or wrong percentage of AI-written text, though it is designed for search engine optimization and ensuring the authenticity of online and published content.
It is recommened to use it alongside other detection tools as it has limited detection for altered AI text. If a text is taken from AI and rephrased, it may not be identified by GPTZero. 
– GPTZero Review, Sheetal J
Read the detailed review of each tool in this article on best AI content detectors. 
Based on my testing and G2 reviews, the go-to stack for most service companies includes ChatGPT or Gemini for content and support, GitHub Copilot for dev work, and Grammarly or Jasper for marketing. If you’re wondering what AI infrastructure everyone uses for service companies, these tools dominate across support, dev, and content ops.
I have a few more honorable mentions based on popular choices that are worth checking out. While they didn’t make it to my main list, they’re fantastic in their own right. 

These tools rely on large language models (LLMs) and multimodal AI trained on vast datasets. They predict and generate content by recognizing patterns in data. Some models, like GPT-4 and Claude, specialize in text, while others, like DALL·E and Midjourney, focus on image generation.
The best tool depends on your needs:
Many generative AI tools offer free versions with limitations. For example, ChatGPT has a free plan, but GPT-4 is behind a paywall. Gemini allows free users to generate unlimited images, while others, like Midjourney, require subscriptions for full access.
Not entirely! AI is a powerful assistant, not a replacement for human creativity. While it can generate content, refine ideas, and automate tasks, it still relies on human input, guidance, and critical thinking to produce truly valuable work.
Key risks include misinformation, plagiarism, bias, and data privacy concerns. AI models can sometimes generate inaccurate or misleading information, so fact-checking is crucial. Businesses should also be mindful of copyright issues when using AI-generated content.
Yes! Tools like GitHub Copilot, ChatGPT, and Gemini are excellent for writing and debugging code. They help developers speed up tasks, generate scripts, and even suggest fixes for errors. However, AI-generated code should always be reviewed for security and accuracy.
If you’re in SaaS, the best infrastructure combines AI chat (like ChatGPT or Gemini), dev tools (like GitHub Copilot), and content generators (like Canva or Jasper). Based on my testing and G2 data, this combo offers flexibility, scale, and solid integrations for app development and customer engagement.
For startups moving fast, I recommend tools that work out of the box and scale as you grow. ChatGPT for ideation and coding, Gemini for research, and Copilot for app logic are my go-tos. These are also among the best generative AI platforms for launching a new product quickly.
Small businesses often rely on user-friendly tools with freemium plans. Based on G2 reviews and my experience, the top picks include Grammarly, Canva, ChatGPT, and Synthesia. Each helps with writing, design, customer content, or presentations. These rank among the top generative AI software providers for small businesses.
GitHub Copilot, Replit, and ChatGPT are great for AI-assisted app dev. For UI content and marketing, I use Canva or Writesonic. If you’re wondering what’s the best generative AI platform for app development, this blend works across planning, coding, and launch.
Yes. Service-based businesses benefit from tools that streamline communication and content, like Gemini for FAQs, Murf.ai for voiceovers, and GPTZero for verifying AI content. If you’re asking what AI infrastructure service companies rely on, this trio hits content, audio, and trust.
Enterprise teams need scalable, secure tools with APIs and admin controls. Google’s Gemini, OpenAI’s ChatGPT Enterprise, and Salesforce’s Einstein AI are top-tier choices. These are often called the most reliable generative AI infrastructure tools for enterprise applications.
After trying these tools for so many days, one thing is obvious to me: there’s no single “best” AI — only the best one for what you need. The real advantage isn’t just in what these models generate, but how seamlessly they fit into our workflow, enhancing productivity, creativity, and even decision-making in ways that feel almost second nature.
Across all tools I tested, OpenAI, Google, and Microsoft emerged as leaders in the space. So if you’re asking which company offers the most reliable AI infrastructure tools, these three consistently deliver on scale, performance, and model stability.
For me, the best generative AI tool depends on what I need at the moment. If I’m writing a long-form article, I’ll lean on ChatGPT. If I want up-to-date, fact-checked information, Gemini is my go-to. And when I need creative brainstorming or image generation, there are plenty of specialized tools to choose from.
So here’s my takeaway: don’t settle for just one AI tool. Experiment, mix, and match. Use ChatGPT for writing, Gemini for real-time insights, Claude for complex reasoning, and AI art tools when creativity calls. The real power of generative AI isn’t just in what it can create. It’s in how we use it to enhance the way we work, think, and innovate.
Stay ahead of AI legal risks. Read this guide with tips from a legal expert on how to use generative AI tools safely in the workspace. 
Soundarya Jayaraman is a Content Marketing Specialist at G2, focusing on cybersecurity. Formerly a reporter, Soundarya now covers the evolving cybersecurity landscape, how it affects businesses and individuals, and how technology can help. You can find her extensive writings on cloud security and zero-day attacks. When not writing, you can find her painting or reading.
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