https://zoomyourtraffic.com/wp-content/uploads/2025/06/wp-header-logo-4.png7201280Team ZYThttps://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.pngTeam ZYT2025-06-25 11:49:532025-06-25 11:49:53Boost Your Rankings: Best Guest Blogging Tips For SEO Success In 2025 – Business Connect India
Google updated the directions interface within Google Search. Now the drive (car icon), trains (train icon) and buses (bus icon) are in expandable menus, as opposed to tabs at the top of the “Get there” search results section. I am not sure if this is more than a user interface update or if there is a functionality change but here is what it looks like now: This change was spotted on Monday by Shameem Adhikarath who posted a before and after on X:
AI-powered platform, Podsqueeze has launched a new free tool designed to help creators make their shows easier to find on search engines with zero technical know-how required. The new Podcast SEO Optimizer aims to tackle one of the biggest challenges podcasters face: discoverability. According to João, co-founder of Podsqueeze, many creators underestimate how often people use search engines like Google, YouTube and Spotify to find new shows. “Many podcasters don’t realise that most listeners find new shows by searching on platforms like Google, YouTube, Spotify, and other podcast directories, even more than through social media or friend recommendations,” João explained. Podsqueeze’s free Search Engine Optimizer offers a simple, automated way to tackle podcast SEO without needing specialist skills or software. The tool analyses an episode’s content, pulls out dozens of relevant keywords, and uses a custom algorithm to score them based on search volume, competition and audience engagement. Podcasters then receive keyword recommendations, plus instant suggestions for optimised episode titles and descriptions using the best-performing terms. João added: “The truth is, there’s no search engine optimisation without understanding keywords. Every SEO strategy starts with keyword analysis and competitor research, so we built a tool that takes care of that for your podcast.” The goal is to make effective podcast SEO accessible to all podcasters, regardless of budget or experience. Podsqueeze says the Podcast SEO Optimizer fits with its mission to build simple, innovative tools that support independent creators and help shows reach wider audiences. The tool is free and does not require users to create an account. It is available now at the Podsqueeze website.
Google has released updates to its Gemini 2.5 suite of artificial intelligence models, detailing stable releases, new offerings, and pricing changes. Model releases The company announced that Gemini 2.5 Pro and Gemini 2.5 Flash are now generally available and deemed stable, maintaining the same versions that had previously been available for preview. In addition, Google introduced Gemini 2.5 Flash-Lite in preview, providing an option focused on cost-effectiveness and latency within the Gemini 2.5 product line. Gemini 2.5 models are described as "thinking models" capable of reasoning through their processes before generating responses, a feature that is expected to enhance the performance and accuracy of the tools. The models allow developers to manage a so-called "thinking budget", granting greater control over the depth and speed of reasoning based on the needs of individual applications. Gemini 2.5 Flash-Lite Gemini 2.5 Flash-Lite is intended as an upgrade for customers currently using previous iterations such as Gemini 1.5 and 2.0 Flash models. According to the company, the new model improves performance across several evaluation measures, reduces the time to first token, and increases decoding speed in terms of tokens per second. Flash-Lite is targeted at high-volume use cases like classification and summarisation at scale, where throughput and cost are key considerations. This model provides API-level control for dynamic management of the "thinking budget." It is set apart from other Gemini 2.5 models in that its "thinking" function is deactivated by default, reflecting its focus on cost and speed. Gemini 2.5 Flash-Lite includes existing features such as grounding with Google Search, code execution, URL context, and support for function calling. Updates and pricing Google also clarified changes to the Gemini 2.5 Flash model and its associated pricing structure. The pricing for 2.5 Flash has been updated to USD $0.30 per 1 million input tokens (increased from USD $0.15) and USD $2.50 per 1 million output tokens (reduced from USD $3.50). The company removed the distinction between "thinking" and "non-thinking" pricing and established a single price tier, irrespective of input token size. In a joint statement, Shrestha Basu Mallick, Group Product Manager, and Logan Kilpatrick, Group Product Manager, said: "While we strive to maintain consistent pricing between preview and stable releases to minimize disruption, this is a specific adjustment reflecting Flash's exceptional value, still offering the best cost-per-intelligence available. And with Gemini 2.5 Flash-Lite, we now have an even lower cost option (with or without thinking) for cost and latency sensitive use cases that require less model intelligence." Customers using Gemini 2.5 Flash Preview from April will retain their existing pricing until the model's planned deprecation on July 15, 2025, after which they will be required to transition to the updated stable version or move to Flash-Lite Preview. Continued growth for Gemini 2.5 Pro Google reported that demand for Gemini 2.5 Pro is "the steepest of any of our models we have ever seen." The stable release of the 06-05 version is intended to increase capacity for customers using Gemini 2.5 Pro in production environments, maintaining the existing price point. The company indicated that the model is particularly well-suited for tasks requiring significant intelligence and advanced capabilities, such as coding and agentic tasks, and noted its adoption in a range of developer tools. Google highlighted a range of tools built on Gemini 2.5 Pro, including offerings from Cursor, Bolt, Cline, Cognition, Windsurf, GitHub, Lovable, Replit, and Zed Industries. The company advised that users of the 2.5 Pro Preview 05-06 model will be able to access it until June 19, 2025, when it will be discontinued. Those using the 06-05 preview version are directed to update to the now-stable "gemini-2.5-pro" model. The statement concluded: "We can't wait to see even more domains benefit from the intelligence of 2.5 Pro and look forward to sharing more about scaling beyond Pro in the near future."
2020 and beyond marks the beginning of the new decade – full of opportunities, advancements, and growth. However, the road has its challenges threats and disruptions too. The biggest opportunity and disruption for any business from now on will be “PCX” i.e. Personalized Customer Experience, given their preferences, lifestyle, technology and transactional behavior. Over a time period with changing technology, lifestyle, behavior, customer experience is becoming more personalized across industries? Whether it is B2B or B2C industry.
Question: Moving ahead, how can businesses bring in “PCX” Personalized Customer Experience in their marketing & sales?
Answer: 2020 and beyond is O2O. O2O means Online to offline & vice versa Or Omni Channel To Omni Commerce, which encompasses a variety of audiences across the board to suit the requirements. Make no mistake that your biz may not be catering to a particular age category at this point, but this is what disruption is all about. It can change any time. 20 age group move to 40 age grp move to 60 with changing pattern.
Hence using O2O approach you can ensure growth across this wide spectrum of audience/markets for sustainable growth:
1. Building Sales
2. Building Relationships
3. Establish Future Requirements
Question: What’s new about this O2O? How to ensure these 3 values with the O2O approach?
Answer: Check out a business case study for each of these values with the O2O approach.
Case Study: Building Relationships —– One of our adventure tour clients. They are in the industry for the last 30 years in this biz conducting adventure tours. Now the category of their customers who were in their 20s had started have now moved to the 40s, some started in their 40s have now moved to 60s. Their enthusiasm passion for trekking is there, but their lifestyle, health, etc. has changed. Therefore, the requirements with what their business was doing earlier are miss matching.
Case Study: How To Establish Future Requirements? This is a manufacturing company. With the audience: 20 age group is executive, business managers, 40 age group is mid-management CEOs 60 are with a traditional mindset. So how the varied age group audience preference was addressed using O2O?
https://zoomyourtraffic.com/wp-content/uploads/2020/01/O2O-Business.jpg12162000https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2023-02-14 06:00:002024-02-22 00:49:08Future Of Customer Experience Is O2O – Omni Channel And Omni Commerce
A
good view from Eric Enge on how Google is improving its search result
quality with Rankbrain – its newish AI powerered algorithm.
However, and it’s a big however, 50% of new millennials don’t
use search at all – they are simply told stuff by other people – combined with
AI assistants like SIRI and Google NOW being pre-emptive. . . search may
actually be decreasing. . .
From Fast company: “A
new study offers a peek behind the scenes at how Google structures its search
results. The study focuses on how Google’s RankBrain algorithm, which was first
announced in October 2015, parses the English language. It’s one of the most
detailed efforts to understand the algorithm to date.
“Google improved in about 55% of the
queries that they didn’t understand back in July of 2015,” study author Eric
Enge told Fast Company. “Honestly, I think that’s pretty amazing.”
Enge, who works for marketing
consulting firm Stone Temple, focused on how RankBrain works compared to other
Google machine learning products. He then made inferences on RankBrain’s
behavior and results, which is something Google has not extensively discussed
publicly.
In order to conduct the study, Stone
Temple compared a sample set of 1.4 million pre-RankBrain queries to Google’s
current search engine. They then analyzed a small remnant of search queries
from the older set for which Google didn’t provide appropriate results.
After the launch of RankBrain, 54.6%
of search queries that previously returned irrelevant results began returning
appropriate results.
Some of these hard-to-resolve
searches included queries like “What is low in the army” (Where the searcher is
believed to have been searching for “what is low rank in the army”) and “Why
are PDFs so weak” (Which, in the older version, first showed PDFs with the word
“weak” rather than results about the security of PDF files). Stone Temple also
saw what appear to be improvements surrounding specific phrases like “What is,”
“Who is,” and “Where is.”
“We also found certain specific
classes of phrases they handle better,” Enge said. These certain misspellings,
such as when users misspell “Qatar” (the country) as “Cutter.”
One of the things Enge emphasized in
the report is that he believes RankBrain has a negligible effect on SEO. He
writes that it “simply (does) a better job of matching user queries with your
web pages, so you’d arguably be less dependent on having all the words from the
user query on your page.” The biggest changes from RankBrain, he added, have to
do with increasing search quality and creating a likely framework for Google to
apply further machine learning improvements to its search engine”
https://zoomyourtraffic.com/wp-content/uploads/2019/11/Nov-2019-Exploration-2-1.jpg7681024https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2023-02-12 13:40:002023-02-14 10:05:05How AI is Disrupting Google Search?
Apple easy, Google
fast: The experience management culture
Technology has taken centre stage in the success of
companies today. With the likes of Uber, Amazon, and Deliveroo changing the way
we live, shop, work and consume content, innovation is happening faster than
ever before. In light of economic uncertainty, it’s become even more vital for
businesses to deploy cutting-edge technology to maintain competitiveness.
Over
the course of the next year, board-level conversations will be dominated by
ways to ensure a seamless customer experience, formulating tactics to embrace
disruptive technologies, as well as grappling with the implications of the
future workplace.
Digital disruption is affecting nearly all businesses: Consumers can now order a meal, book a taxi and do their shopping with a few clicks of a button, without even leaving their living rooms. As a result, customers are increasingly expecting services to be ‘Apple Easy’ and ‘Google Fast’ in all aspects of their lives, demanding quick and seamless experiences across the board.
Customer experience management will continue to be a driver of success across all sectors in 2020. For many organizations, this means going back to the drawing board and incorporating customer-centricity at the core of their business models. As digitally native brands take a data-driven approach to provide frictionless experiences, customers will no longer tolerate dated technology with legacy systems and antiquated processes.
In the retail sector for instance, roughly 93 percent of UK internet users are expected to do online shopping by 2021, the highest online shopping penetration rate in Europe. However, as the e-commerce market becomes increasingly saturated, and the high street continues to decline, customer experience will be the central factor to help incumbent brands cut through the noise in the market.
Experience
management extends beyond the end user to include other important stakeholders
such as suppliers, partners and employees. Over the next 12 months, companies
will increasingly need to acknowledge the need for a close link between good
employee experience and exceptional customer service.
Engaging
and retaining employees requires a big shift in company culture. A data
scientist might choose to work in Silicon Valley not just for the financial
benefits but for the culture of innovation it fosters and the opportunities to
grow.
This results in companies such as Facebook and Uber – already excelling at customer experience – attracting the best talent. To avoid this brain drain, companies must look to emulate this culture and provide similar opportunities on this side of the pond, creating a superior experience for their employees. Read More
https://zoomyourtraffic.com/wp-content/uploads/2019/12/NEW-Year-Jan-2020-Final-2.jpg7681024https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2023-02-11 12:01:002023-02-14 10:06:38Uber Yourself Or Get Kodaked…
For companies, who feel the online presence is necessary but may not be their primary source of business generation.
Click on image
What BENEFITS to expect?
Consistent Google Search Indexing & Rankings in your business domain/market
Maintain Consistent Visibility of your online brand across the web
Build Website Traffic to orient with your services/products
Generate Prospects and Relevant Leads through timely communication and improved user connect
RESULT? – grow your business online at Fraction of a Cost (compared to having a sales team member)
Stand out from the competition.
What will ZoomYourTraffic do?
Analyze your website to create strategy for your business market (audience, service positioning, approach to reach out effectively, identify platforms to promote, design systems for better traffic connect, etc)
Run our campaigns month after month to ensure website position on web (rankings, visibility, traffic, social signals keep improving) and business (relevant prospects converting into leads for business)
Monthly analytics review to be shared with you for performance of website and various goals set.
Quarterly meeting to review website performance
Suggest ideas and concepts to expand market scope and new opportunities that online market will throw…
Key Highlights
Website re-alignment suggestions and review based on strategy with NO extra costs involved.
Track performance of your website yourself. This is important since it will help you LISTEN to your market and develop new services/products.
Keep track of competition. Very important to define your USPs and values to project to your customer (Quarterly competitor analysis report)
Customers will find your business, rather you looking out for customers…..
P-Lead
For companies ready to get going with their online business.
Click on image
What BENEFITS to expect?
a.Business Signals
i. Generation/Tracking of leads from the website with correct attribution (Deliverables – Lead collection report)
ii. Lead management evaluation/audit/review based on website interactions(Deliverables – Lead categorization report –Geography-wise/Product wise)
iii. Insight into user behavior on-site (Deliverables – User Engagement Report)
1. Products being viewed
2. Geographies viewing those products
3. Demographics of visitors
4. The pattern of user behavior on the website.
b.Branding Signals i. Google Ranking for keywords with competition analysis (Deliverables – Google Ranking Report ii. Social Signals (LIKEs/Shares/Reviews/Rating).
P-Enterprise
Not all businesses market for business. Lucky ones! Brand Image, Reputation, and Market Appeal are more important for established businesses. Rediscover your brand power using our Enterprise Branding solution.
Click on image
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Question: One critical point customers ask during sales meetings, how to establish future requirements?
Amod: That’s an interesting one. For this I will take an example of the B2B industry traditional B2B manufacturing industry and the manufacturing industry is going through a paradigm change. IoT, industry 4.0 is the new mantra. But traditionally the businesses have been marketing in the same way over the years. So when this business came to us two years ago, the first thing we did was tried to understand how the audiences are changing? And so that where that bifurcation between various age segments we did and we found that in this industry a lot of new young blood is coming up taking very important decision making roles business executives, so far of them speed is very crucial to improve productivity and efficiency and looking for products & solutions that can plug-in into their assembly lines, workshops so they can really drive their growth.
Amod: So if we create custom solutions for this segment of audiences they will think twice about buying from you and hence creating B2B e-commerce scenarios for them is very suitable for them. And this is exactly what we have been working on to create products, out of solutions so that they become over the counter of things for this audience so that they can make buying decisions really quickly and get rid of the productivity & growth zone fast.
Amod: Move one level up the mid-management where the VPs, and to general managers, even CEOs. They are looking at growth, looking at more security & more long term. For them custom solutions are important, they are ready to invest. So for them showing them solutions, the value of the solution becomes important. So creating those kinds of digital presence ROI calculators, apps or 3Dmodelling. Digital demonstrations that kind of builds the trust. And then once they see the value out of it, they are ready to make investments. So that positioning can be done.
Amod: Move one level further up. OK. They are traditional founders of the businesses & who have run their business traditional way, meetups, events. These are important & are fundamentals remember they have been able to run the business successfully for 40 years, with these fundamentals right? So these fundamentals are still very, very important.
Amod: To create these experiences even on digital platforms. Create a kind of mix, sponsoring event ads through digital. Meet your customers meet them, Even the brochures even work, work like anything with this specific audience. And then slowly they can be, I wouldn’t say, educated, but can be shown how the industry is changing by videos, documentation, blogs. So they can read out and make those changes for their industry.
Amod: So with this business, we’ve been able to tackle all these 3 segment audiences and results have been phenomenal. And so many new business opportunities are coming just by try making these changes.
Amod: So that’s how futuristically, how generations are changing, how the industry is changing? This becomes very important to capture & position yourself accordingly.
Trupti: Questions: Any tips for the B2B industry?
Amod: Oh, of course, whether businesses, small or big. Some of these tips are good enough.
Tips For Establishing Future Requirements:
For the Young Age group Audience:
Run mobile-based surveys to establish future requirements
For Mid-age group Audience
Artificial Intelligence (AI) Reporting
For Senior age group Audience
Build awareness of next-generation, using email/messaging platforms
Note: Please evaluate your audience with offline online pointers for each category to build personalized customer experience.
https://zoomyourtraffic.com/wp-content/uploads/2020/01/2.png7201280https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2023-02-10 11:00:002023-02-14 10:01:49B2B Industry Case Study How To Establish Future Requirements?
https://zoomyourtraffic.com/wp-content/uploads/2020/05/mqdefault-3.jpg180320https://www.zoomyourtraffic.com/wp-content/uploads/2024/01/ZYT-1.png2020-05-04 14:06:592020-05-04 14:12:44WhatsUp SOHO Intro – Road Ahead For Single Owner Home Based Businesses During And After Lockdowns?
Boost Your Rankings: Best Guest Blogging Tips For SEO Success In 2025 – Business Connect India
/in website SEO, Website Traffic/by Team ZYTBoost Your Rankings: Best Guest Blogging Tips For SEO Success In 2025 Business Connect India
source
Google Search Updates Directions User Interface – Search Engine Roundtable
/in website SEO, Website Traffic/by Team ZYTGoogle updated the directions interface within Google Search. Now the drive (car icon), trains (train icon) and buses (bus icon) are in expandable menus, as opposed to tabs at the top of the “Get there” search results section.
I am not sure if this is more than a user interface update or if there is a functionality change but here is what it looks like now:
This change was spotted on Monday by Shameem Adhikarath who posted a before and after on X:
Old look pic.twitter.com/P1jvLDyEGX
Forum discussion at X.
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2025 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.
source
Podsqueeze launches free podcast SEO tool to boost show discovery – PodcastingToday
/in website SEO, Website Traffic/by Team ZYTAI-powered platform, Podsqueeze has launched a new free tool designed to help creators make their shows easier to find on search engines with zero technical know-how required.
The new Podcast SEO Optimizer aims to tackle one of the biggest challenges podcasters face: discoverability.
According to João, co-founder of Podsqueeze, many creators underestimate how often people use search engines like Google, YouTube and Spotify to find new shows.
“Many podcasters don’t realise that most listeners find new shows by searching on platforms like Google, YouTube, Spotify, and other podcast directories, even more than through social media or friend recommendations,” João explained.
Podsqueeze’s free Search Engine Optimizer offers a simple, automated way to tackle podcast SEO without needing specialist skills or software. The tool analyses an episode’s content, pulls out dozens of relevant keywords, and uses a custom algorithm to score them based on search volume, competition and audience engagement.
Podcasters then receive keyword recommendations, plus instant suggestions for optimised episode titles and descriptions using the best-performing terms.
João added: “The truth is, there’s no search engine optimisation without understanding keywords. Every SEO strategy starts with keyword analysis and competitor research, so we built a tool that takes care of that for your podcast.”
The goal is to make effective podcast SEO accessible to all podcasters, regardless of budget or experience. Podsqueeze says the Podcast SEO Optimizer fits with its mission to build simple, innovative tools that support independent creators and help shows reach wider audiences.
The tool is free and does not require users to create an account. It is available now at the Podsqueeze website.
source
Google launches Gemini 2.5 models with pricing & speed updates – IT Brief New Zealand
/in website SEO, Website Traffic/by Team ZYTGoogle has released updates to its Gemini 2.5 suite of artificial intelligence models, detailing stable releases, new offerings, and pricing changes.
Model releases
The company announced that Gemini 2.5 Pro and Gemini 2.5 Flash are now generally available and deemed stable, maintaining the same versions that had previously been available for preview. In addition, Google introduced Gemini 2.5 Flash-Lite in preview, providing an option focused on cost-effectiveness and latency within the Gemini 2.5 product line.
Gemini 2.5 models are described as "thinking models" capable of reasoning through their processes before generating responses, a feature that is expected to enhance the performance and accuracy of the tools. The models allow developers to manage a so-called "thinking budget", granting greater control over the depth and speed of reasoning based on the needs of individual applications.
Gemini 2.5 Flash-Lite
Gemini 2.5 Flash-Lite is intended as an upgrade for customers currently using previous iterations such as Gemini 1.5 and 2.0 Flash models. According to the company, the new model improves performance across several evaluation measures, reduces the time to first token, and increases decoding speed in terms of tokens per second. Flash-Lite is targeted at high-volume use cases like classification and summarisation at scale, where throughput and cost are key considerations.
This model provides API-level control for dynamic management of the "thinking budget." It is set apart from other Gemini 2.5 models in that its "thinking" function is deactivated by default, reflecting its focus on cost and speed. Gemini 2.5 Flash-Lite includes existing features such as grounding with Google Search, code execution, URL context, and support for function calling.
Updates and pricing
Google also clarified changes to the Gemini 2.5 Flash model and its associated pricing structure. The pricing for 2.5 Flash has been updated to USD $0.30 per 1 million input tokens (increased from USD $0.15) and USD $2.50 per 1 million output tokens (reduced from USD $3.50). The company removed the distinction between "thinking" and "non-thinking" pricing and established a single price tier, irrespective of input token size.
In a joint statement, Shrestha Basu Mallick, Group Product Manager, and Logan Kilpatrick, Group Product Manager, said: "While we strive to maintain consistent pricing between preview and stable releases to minimize disruption, this is a specific adjustment reflecting Flash's exceptional value, still offering the best cost-per-intelligence available. And with Gemini 2.5 Flash-Lite, we now have an even lower cost option (with or without thinking) for cost and latency sensitive use cases that require less model intelligence."
Customers using Gemini 2.5 Flash Preview from April will retain their existing pricing until the model's planned deprecation on July 15, 2025, after which they will be required to transition to the updated stable version or move to Flash-Lite Preview.
Continued growth for Gemini 2.5 Pro
Google reported that demand for Gemini 2.5 Pro is "the steepest of any of our models we have ever seen." The stable release of the 06-05 version is intended to increase capacity for customers using Gemini 2.5 Pro in production environments, maintaining the existing price point. The company indicated that the model is particularly well-suited for tasks requiring significant intelligence and advanced capabilities, such as coding and agentic tasks, and noted its adoption in a range of developer tools.
Google highlighted a range of tools built on Gemini 2.5 Pro, including offerings from Cursor, Bolt, Cline, Cognition, Windsurf, GitHub, Lovable, Replit, and Zed Industries.
The company advised that users of the 2.5 Pro Preview 05-06 model will be able to access it until June 19, 2025, when it will be discontinued. Those using the 06-05 preview version are directed to update to the now-stable "gemini-2.5-pro" model.
The statement concluded: "We can't wait to see even more domains benefit from the intelligence of 2.5 Pro and look forward to sharing more about scaling beyond Pro in the near future."
source
Future Of Customer Experience Is O2O – Omni Channel And Omni Commerce
/in B2B Marketing, B2C marketing, Google, Online Marketing, SEO, Zoom Your Traffic, ZoomYourBusiness Online/by2020 and beyond marks the beginning of the new decade – full of opportunities, advancements, and growth. However, the road has its challenges threats and disruptions too. The biggest opportunity and disruption for any business from now on will be “PCX” i.e. Personalized Customer Experience, given their preferences, lifestyle, technology and transactional behavior. Over a time period with changing technology, lifestyle, behavior, customer experience is becoming more personalized across industries? Whether it is B2B or B2C industry.
Question: Moving ahead, how can businesses bring in “PCX” Personalized Customer Experience in their marketing & sales?
Answer: 2020 and beyond is O2O. O2O means Online to offline & vice versa Or Omni Channel To Omni Commerce, which encompasses a variety of audiences across the board to suit the requirements. Make no mistake that your biz may not be catering to a particular age category at this point, but this is what disruption is all about. It can change any time. 20 age group move to 40 age grp move to 60 with changing pattern.
Hence using O2O approach you can ensure growth across this wide spectrum of audience/markets for sustainable growth:
1. Building Sales
2. Building Relationships
3. Establish Future Requirements
Question: What’s new about this O2O? How to ensure these 3 values with the O2O approach?
Answer: Check out a business case study for each of these values with the O2O approach.
Case Study: Building Relationships —– One of our adventure tour clients. They are in the industry for the last 30 years in this biz conducting adventure tours. Now the category of their customers who were in their 20s had started have now moved to the 40s, some started in their 40s have now moved to 60s. Their enthusiasm passion for trekking is there, but their lifestyle, health, etc. has changed. Therefore, the requirements with what their business was doing earlier are miss matching.
To watch detail case study click on this link https://youtu.be/bf07b8oRf6o
Case Study: How To Establish Future Requirements? This is a manufacturing company. With the audience: 20 age group is executive, business managers, 40 age group is mid-management CEOs 60 are with a traditional mindset. So how the varied age group audience preference was addressed using O2O?
To watch detail case study click on this link https://youtu.be/S9fwhQpprBs
Case Study: Building Sales This is an online portal, who deals with 2 & 4 wheeler spare parts.
To watch detail case study click on this link https://youtu.be/M_IOnh9Qesw
Note: Please evaluate offline online for each category & build “PCX”.
Feel free to share your ideas & views about O2O ts or email us @ business@zoomyourtraffic.com
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How AI is Disrupting Google Search?
/in Disruption, Google, SEO, Zoom Your Traffic, ZoomYourBusiness Online/byA good view from Eric Enge on how Google is improving its search result quality with Rankbrain – its newish AI powerered algorithm.
However, and it’s a big however, 50% of new millennials don’t use search at all – they are simply told stuff by other people – combined with AI assistants like SIRI and Google NOW being pre-emptive. . . search may actually be decreasing. . .
From Fast company: “A new study offers a peek behind the scenes at how Google structures its search results. The study focuses on how Google’s RankBrain algorithm, which was first announced in October 2015, parses the English language. It’s one of the most detailed efforts to understand the algorithm to date.
“Google improved in about 55% of the queries that they didn’t understand back in July of 2015,” study author Eric Enge told Fast Company. “Honestly, I think that’s pretty amazing.”
Enge, who works for marketing consulting firm Stone Temple, focused on how RankBrain works compared to other Google machine learning products. He then made inferences on RankBrain’s behavior and results, which is something Google has not extensively discussed publicly.
In order to conduct the study, Stone Temple compared a sample set of 1.4 million pre-RankBrain queries to Google’s current search engine. They then analyzed a small remnant of search queries from the older set for which Google didn’t provide appropriate results.
After the launch of RankBrain, 54.6% of search queries that previously returned irrelevant results began returning appropriate results.
Some of these hard-to-resolve searches included queries like “What is low in the army” (Where the searcher is believed to have been searching for “what is low rank in the army”) and “Why are PDFs so weak” (Which, in the older version, first showed PDFs with the word “weak” rather than results about the security of PDF files). Stone Temple also saw what appear to be improvements surrounding specific phrases like “What is,” “Who is,” and “Where is.”
“We also found certain specific classes of phrases they handle better,” Enge said. These certain misspellings, such as when users misspell “Qatar” (the country) as “Cutter.”
One of the things Enge emphasized in the report is that he believes RankBrain has a negligible effect on SEO. He writes that it “simply (does) a better job of matching user queries with your web pages, so you’d arguably be less dependent on having all the words from the user query on your page.” The biggest changes from RankBrain, he added, have to do with increasing search quality and creating a likely framework for Google to apply further machine learning improvements to its search engine”
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Source John Straw
Uber Yourself Or Get Kodaked…
/in Disruption, Google, Online Disruption, Online Marketing, SEO, Technology, Zoom Your Traffic, ZoomYourBusiness Online/byApple easy, Google fast: The experience management culture
Technology has taken centre stage in the success of companies today. With the likes of Uber, Amazon, and Deliveroo changing the way we live, shop, work and consume content, innovation is happening faster than ever before. In light of economic uncertainty, it’s become even more vital for businesses to deploy cutting-edge technology to maintain competitiveness.
Over the course of the next year, board-level conversations will be dominated by ways to ensure a seamless customer experience, formulating tactics to embrace disruptive technologies, as well as grappling with the implications of the future workplace.
Digital disruption is affecting nearly all businesses:
Consumers can now order a meal, book a taxi and do their shopping with a few clicks of a button, without even leaving their living rooms. As a result, customers are increasingly expecting services to be ‘Apple Easy’ and ‘Google Fast’ in all aspects of their lives, demanding quick and seamless experiences across the board.
Customer experience management will continue to be a driver of success across all sectors in 2020. For many organizations, this means going back to the drawing board and incorporating customer-centricity at the core of their business models. As digitally native brands take a data-driven approach to provide frictionless experiences, customers will no longer tolerate dated technology with legacy systems and antiquated processes.
In the retail sector for instance, roughly 93 percent of UK internet users are expected to do online shopping by 2021, the highest online shopping penetration rate in Europe. However, as the e-commerce market becomes increasingly saturated, and the high street continues to decline, customer experience will be the central factor to help incumbent brands cut through the noise in the market.
Experience management extends beyond the end user to include other important stakeholders such as suppliers, partners and employees. Over the next 12 months, companies will increasingly need to acknowledge the need for a close link between good employee experience and exceptional customer service.
Engaging and retaining employees requires a big shift in company culture. A data scientist might choose to work in Silicon Valley not just for the financial benefits but for the culture of innovation it fosters and the opportunities to grow.
This results in companies such as Facebook and Uber – already excelling at customer experience – attracting the best talent. To avoid this brain drain, companies must look to emulate this culture and provide similar opportunities on this side of the pond, creating a superior experience for their employees.
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Source: Marcell Vollmer
Online Promotion Programs For Businesses
/in Online Marketing, Online Promotion Programs, Zoom Your Traffic, ZoomYourBusiness Online/byP-Organic
For companies, who feel the online presence is necessary but may not be their primary source of business generation.What BENEFITS to expect?
What will ZoomYourTraffic do?
Key Highlights
P-Lead
For companies ready to get going with their online business.What BENEFITS to expect?
a.Business Signals
i. Generation/Tracking of leads from the website with correct attribution (Deliverables – Lead collection report)
ii. Lead management evaluation/audit/review based on website interactions(Deliverables – Lead categorization report –Geography-wise/Product wise)
iii. Insight into user behavior on-site (Deliverables – User Engagement Report)
1. Products being viewed
2. Geographies viewing those products
3. Demographics of visitors
4. The pattern of user behavior on the website.
b.Branding Signals
i. Google Ranking for keywords with competition analysis (Deliverables – Google Ranking Report
ii. Social Signals (LIKEs/Shares/Reviews/Rating).
P-Enterprise
Not all businesses market for business. Lucky ones! Brand Image, Reputation, and Market Appeal are more important for established businesses. Rediscover your brand power using our Enterprise Branding solution.B2B Industry Case Study How To Establish Future Requirements?
/in Online Marketing, Zoom Your Traffic, ZoomYourBusiness Online/byQuestion: One critical point customers ask during sales meetings, how to establish future requirements?
Amod: That’s an interesting one. For this I will take an example of the B2B industry traditional B2B manufacturing industry and the manufacturing industry is going through a paradigm change. IoT, industry 4.0 is the new mantra. But traditionally the businesses have been marketing in the same way over the years. So when this business came to us two years ago, the first thing we did was tried to understand how the audiences are changing? And so that where that bifurcation between various age segments we did and we found that in this industry a lot of new young blood is coming up taking very important decision making roles business executives, so far of them speed is very crucial to improve productivity and efficiency and looking for products & solutions that can plug-in into their assembly lines, workshops so they can really drive their growth.
Amod: So if we create custom solutions for this segment of audiences they will think twice about buying from you and hence creating B2B e-commerce scenarios for them is very suitable for them. And this is exactly what we have been working on to create products, out of solutions so that they become over the counter of things for this audience so that they can make buying decisions really quickly and get rid of the productivity & growth zone fast.
Amod: Move one level up the mid-management where the VPs, and to general managers, even CEOs. They are looking at growth, looking at more security & more long term. For them custom solutions are important, they are ready to invest. So for them showing them solutions, the value of the solution becomes important. So creating those kinds of digital presence ROI calculators, apps or 3Dmodelling. Digital demonstrations that kind of builds the trust. And then once they see the value out of it, they are ready to make investments. So that positioning can be done.
Amod: Move one level further up. OK. They are traditional founders of the businesses & who have run their business traditional way, meetups, events. These are important & are fundamentals remember they have been able to run the business successfully for 40 years, with these fundamentals right? So these fundamentals are still very, very important.
Amod: To create these experiences even on digital platforms. Create a kind of mix, sponsoring event ads through digital. Meet your customers meet them, Even the brochures even work, work like anything with this specific audience. And then slowly they can be, I wouldn’t say, educated, but can be shown how the industry is changing by videos, documentation, blogs. So they can read out and make those changes for their industry.
Amod: So with this business, we’ve been able to tackle all these 3 segment audiences and results have been phenomenal. And so many new business opportunities are coming just by try making these changes.
Amod: So that’s how futuristically, how generations are changing, how the industry is changing? This becomes very important to capture & position yourself accordingly.
Trupti: Questions: Any tips for the B2B industry?
Amod: Oh, of course, whether businesses, small or big. Some of these tips are good enough.
Tips For Establishing Future Requirements:
For the Young Age group Audience:
For Mid-age group Audience
For Senior age group Audience
Note: Please evaluate your audience with offline online pointers for each category to build personalized customer experience.
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WhatsUp SOHO Intro – Road Ahead For Single Owner Home Based Businesses During And After Lockdowns?
/in Online Disruption, Online Marketing, Zoom Your Traffic, ZoomYourBusiness Online/byShare your feedback & queries in comments or email us @ business@zoomyourtraffic.com