Digital Silk Helps Miami Brands Adapt SEO Strategies for AI Search with Conversational Optimization – TradingView

Digital Silk Helps Miami Brands Adapt SEO Strategies for AI Search with Conversational Optimization  TradingView
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WPP and Vercel Expand Partnership to Accelerate AI-Powered Digital Experience Craft – Little Black Book | LBBOnline

WPP, a world leader in marketing services, and Vercel, the complete platform for the web, today announced an expansion of their global strategic partnership to bring Vercel’s pioneering AI technologies – v0 and AI SDK – to WPP teams and their clients.

This first-of-its-kind partnership will bring the creativity and agility of vibe coding – a style of programming that uses natural language prompts to assist with the coding process – to WPP teams worldwide, accelerating digital experience design and enabling more people to create at the moment of inspiration through simple text prompts and AI applications.

Today’s brands face the constant pressure of creating engaging, personalised apps and websites that meet ever-increasing consumer expectations and drive results quickly. Traditional web and digital development can be a complex and time-consuming process, often hindering time to market.

With Vercel’s AI tools, creatives at WPP can now design, prototype, test and deploy digital experiences at speed. Users provide v0 – an AI-powered tool to help developers create digital elements – with a text-based description of a desired production-grade component, website or complete application. Vercel’s AI models then analyse the description and generate the corresponding code, which can be refined, customised and seamlessly integrated into existing digital experience projects. This means that even teams without coding expertise can create beautiful and high-performant online experiences and craft digital marketing campaigns with greater precision. Teams will also have access to AI SDK, an open-source library that provides developers with the tools they need to build AI-powered products and agents.

According to WPP’s internal pilots and a network-wide Vercel v0 hackathon held earlier this year, the use of Vercel technologies in experience design processes has the potential to increase the development efficiency of the production of apps and websites by up to 25%1, liberating teams to focus on the truly creative aspects of the digital experience, including crafting compelling narratives, mapping intuitive user flows and creating standout visual designs.
The expanded partnership will also give WPP priority access to new Vercel product releases, an advisory role in Vercel’s future roadmap, and provide targeted joint investment into new product development, integrations and innovation within WPP Open, WPP’s AI-enabled marketing services platform.
Stephan Pretorius, chief technology officer of WPP, said, “At WPP, we’re committed to providing our talent with the best tools and technologies available to unleash their creativity. The adoption of Vercel’s AI-powered tools will dissolve the traditional boundaries between functions, enabling our teams to move from prompt to prototype at speed. This autonomy empowers our people to ideate, build, test and deploy ground breaking digital experiences that champion creative craft and connect with consumers online, ultimately delivering superior results for our clients.”

Malte Ubl, chief technology officer of Vercel, said, “Iteration velocity is essential to shipping the best digital experiences. AI SDK helps WPP engineers quickly build the next generation of agentic AI, and v0 is empowering WPP designers to bring their ideas to life in minutes instead of months. Build the feature, not just the spec. Create the UI, not just a concept. Develop an agent, make customers more efficient. This newfound speed will be transformational to how WPP clients engage with their consumers. We look forward to partnering with WPP to unlock new levels of agility for one of the most powerful creative engines on the planet: agencies.”

This announcement follows WPP’s increased £300m annual investment in AI, data, and technology and launch of the company’s global B2B AI-powered brand campaign, Transforming How We Create.

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Power of AI Face Swap: A Creative Revolution in Digital Media – BizzBuzz

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Explore how AI face swap technology is transforming content creation—from viral memes to professional video production—with speed, realism, and creativity.
Power of AI Face Swap
24 Jun 2025 8:51 PM IST
Amid the busy digital world today, content generation is proceeding at a faster pace than it used to. Marketers and influencers, meme designers and video editors, people are looking for all the tools that can help them save time while being creative. A game-changer that is taking the world by storm is the so-called AI face swap technology, which combines artificial intelligence and facial transformation in a highly natural fashion.
As one of the best platforms offering this advanced service, AI Face Swap is easy to use, adjustable, and provides high-quality results. Whether you want to experiment with a funny GIF or professional videos that need editing, the platform offers a straightforward process with stunning results.
What Is Face Swap Technology?
This face swap technology rests on modern machine learning algorithms that are capable of finding the facial features in photographs/videos and substitute them with another face, keeping the natural facial expressions, lighting, and body motion. The users, with the help of a face swap AI tool, can remake movie scenes, come up with awesome memes, or customize the media in some never-before-imagined ways.
The current face swapping based on AI has developed much relative to the editing tools. It can change faces with astonishing accuracy, maintaining the realism of the original material.
Why AI Face Swap Is Gaining Popularity
There are several reasons why AI-based face swap tools have exploded in popularity:
1. Accessibility and Simplicity
Thanks to user-friendly platforms like free face swap, even those with no prior editing experience can generate stunning facial transformations in seconds. No need for advanced software or design skills.
2. Content Personalization
Through face swap AI, one can make customized marketing material that will make birthday videos more interesting to watch and also engage the viewer by using customized content.
3. Social Media & Entertainment
The life blood of social media participation is GIFs and memes. Software such as GIF face swap allows the user to quickly edit a still or animated post, making it shareable and worth sharing.
4. Video Production & VFX
To the content creators, YouTubers and short filmmakers, the video face swapping feature in the scenes by the actors is time saving and does not require expensive VFX packages to effect this action on the actors.
How AI Face Swap Works
The backend process of an AI face swap tool typically includes:
• Facial Recognition: The AI identifies salient structures which comprise eyes, mouth, nose and the end of the jaw.
• Mapping & Alignment: It then projects the new face on to the target matching the angles and lighting.
• Blending: Finally, the AI blends skin tone, texture, and expression to make the swap seamless.
The result? A highly realistic and dynamic transformation that appears natural to the viewer.
Use Cases for AI Face Swap
These are the new and interesting applications of AI face swapping in various areas of work, enhancing creativity through face replacement.
Entertainment & Media
Feeling like putting yourself in the middle of the movie you like the most? Video face swaps allow fans to re-shoot some of the most famous scenes and post them to TikTok or Instagram where they have a chance to be seen by millions of people.
Social Media Trends
Face swap challenges, animated reactions, and parody content using GIF face swap are dominating TikTok, Reels, and Shorts.
Digital Marketing
With the face swap AI, savvy marketers can personalize the ads using celebrity faces, influencers, or other customers, which is memorable and clickable content.
Education & Research
AI face swapping also plays a role in behavioral research, face recognition testing, and identity anonymization in academic settings.
Advantages of Using AI Face Swap
Let’s take a closer look at why platforms like AI Face Swap are winning over creators worldwide:
Speed and Efficiency
Manual editing can take hours — AI face swap does it in seconds. This efficiency is a game-changer for creators on tight deadlines.
High-Quality Output
The quality is realistic to the point where sometimes it is hard to pinpoint which picture is the original one and which is the swapped face on the output of video face swap.
Cross-Platform Compatibility
The platform accepts diverse format such as individual pictures, GIF face swap, and long videos.
Privacy and Security
On most good websites such as AI Face Swap, they do not keep your uploads so their user data remains responsible.
How to Get Started with Free Face Swap
Here’s how simple it is to use a free face swap tool:
1. Upload Your Images or Video – Choose a source file and the face you want to insert.
2. Let the AI Do the Magic – The platform uses advanced algorithms to analyze and swap faces.
3. Download Your New Content – Share it directly on social media or save for later use.
No special skills required, no downloads needed — just smart AI at your service.
Things to Consider Before Using Face Swap AI
Though being fun and powerful, these are a couple of moral and practical notes that should be kept in mind:
• Consent: Always use images and faces you have permission to use.
• Realism vs. Deception: Ensure your content is not misleading or used to impersonate.
• Respect Platform Policies: Such platforms as social media sites might have limitations on edited material.
Using AI face swap responsibly ensures it remains a creative tool, not a controversial one.
Real-World Success Examples
Viral Comedy Skits
Popular TikTok creators use face swap AI to act as multiple characters in a single scene — driving up likes and shares.
Marketing Campaigns
E-commerce brands have successfully used video face swap to demonstrate their products in a more personalized and engaging way.
Personalized Gifts
Customized face-swapped birthday cards or animated greetings using GIF face swap are becoming popular on Etsy and digital gifting platforms.
Future of AI Face Swap
With advancements in the field of generative AI, the face swap AI sector will become more realistic, secure, and accessible to a broader audience. New technology, which was once a novel idea, is quickly becoming a mainstream tool for not only art creators but also developers. It may only take us a short time to witness real-time face swapping in live streaming services, full-scale cinematic films using AI-generated avatars, and face swapping in a VR/AR immersive environment.
It is not just that these innovations will redefine digital storytelling, but they will also broaden the horizons of virtual interaction. Media applications like AI Face Swap are leading this transformation, allowing users to create, experiment, and express themselves in ways we could not have otherwise imagined. By keeping pace in the domain, content developers are reaching an age of entertainment, promotion, and expansion in digital art, such as never before, by adopting these tools.
Conclusion
Face swapping started as a frivolous trick, something that one would employ to get some instant comical relief, or some absurd, askew updates on social media. Nevertheless, AI has evolved into a valuable tool for digital creation and expression. Whether these are those that create memes and YouTubers, digital marketers or any other individual, the application of face swap technology is as simple and effective as it is to personalise content like never before. With just a several clicks, one can apply the effects to a picture, GIF, or video file and make them extremely lifelike and accurate. They are an excellent addition to entertaining content with social conversation or to a video that is not complete yet, and their face swapping. Is one also ready to commence? A free face swap tool is waiting for you, and no words can express just how much fun you will have.

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Boost Your Rankings: Best Guest Blogging Tips For SEO Success In 2025 – Business Connect India

Boost Your Rankings: Best Guest Blogging Tips For SEO Success In 2025  Business Connect India
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Google Search Updates Directions User Interface – Search Engine Roundtable

Google Maps Directions
Google updated the directions interface within Google Search. Now the drive (car icon), trains (train icon) and buses (bus icon) are in expandable menus, as opposed to tabs at the top of the “Get there” search results section.
I am not sure if this is more than a user interface update or if there is a functionality change but here is what it looks like now:
Google Search Directions Interface Update
This change was spotted on Monday by Shameem Adhikarath who posted a before and after on X:

Old look pic.twitter.com/P1jvLDyEGX
Forum discussion at X.
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2025 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

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Podsqueeze launches free podcast SEO tool to boost show discovery – PodcastingToday

AI-powered platform, Podsqueeze has launched a new free tool designed to help creators make their shows easier to find on search engines with zero technical know-how required.
The new Podcast SEO Optimizer aims to tackle one of the biggest challenges podcasters face: discoverability.
According to João, co-founder of Podsqueeze, many creators underestimate how often people use search engines like Google, YouTube and Spotify to find new shows.
“Many podcasters don’t realise that most listeners find new shows by searching on platforms like Google, YouTube, Spotify, and other podcast directories, even more than through social media or friend recommendations,” João explained.
Podsqueeze’s free Search Engine Optimizer offers a simple, automated way to tackle podcast SEO without needing specialist skills or software. The tool analyses an episode’s content, pulls out dozens of relevant keywords, and uses a custom algorithm to score them based on search volume, competition and audience engagement.
Podcasters then receive keyword recommendations, plus instant suggestions for optimised episode titles and descriptions using the best-performing terms.
João added: “The truth is, there’s no search engine optimisation without understanding keywords. Every SEO strategy starts with keyword analysis and competitor research, so we built a tool that takes care of that for your podcast.”
The goal is to make effective podcast SEO accessible to all podcasters, regardless of budget or experience. Podsqueeze says the Podcast SEO Optimizer fits with its mission to build simple, innovative tools that support independent creators and help shows reach wider audiences.
The tool is free and does not require users to create an account. It is available now at the Podsqueeze website.

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Google launches Gemini 2.5 models with pricing & speed updates – IT Brief New Zealand

Google has released updates to its Gemini 2.5 suite of artificial intelligence models, detailing stable releases, new offerings, and pricing changes.
Model releases
The company announced that Gemini 2.5 Pro and Gemini 2.5 Flash are now generally available and deemed stable, maintaining the same versions that had previously been available for preview. In addition, Google introduced Gemini 2.5 Flash-Lite in preview, providing an option focused on cost-effectiveness and latency within the Gemini 2.5 product line.
Gemini 2.5 models are described as "thinking models" capable of reasoning through their processes before generating responses, a feature that is expected to enhance the performance and accuracy of the tools. The models allow developers to manage a so-called "thinking budget", granting greater control over the depth and speed of reasoning based on the needs of individual applications.
Gemini 2.5 Flash-Lite
Gemini 2.5 Flash-Lite is intended as an upgrade for customers currently using previous iterations such as Gemini 1.5 and 2.0 Flash models. According to the company, the new model improves performance across several evaluation measures, reduces the time to first token, and increases decoding speed in terms of tokens per second. Flash-Lite is targeted at high-volume use cases like classification and summarisation at scale, where throughput and cost are key considerations.
This model provides API-level control for dynamic management of the "thinking budget." It is set apart from other Gemini 2.5 models in that its "thinking" function is deactivated by default, reflecting its focus on cost and speed. Gemini 2.5 Flash-Lite includes existing features such as grounding with Google Search, code execution, URL context, and support for function calling.
Updates and pricing
Google also clarified changes to the Gemini 2.5 Flash model and its associated pricing structure. The pricing for 2.5 Flash has been updated to USD $0.30 per 1 million input tokens (increased from USD $0.15) and USD $2.50 per 1 million output tokens (reduced from USD $3.50). The company removed the distinction between "thinking" and "non-thinking" pricing and established a single price tier, irrespective of input token size.
In a joint statement, Shrestha Basu Mallick, Group Product Manager, and Logan Kilpatrick, Group Product Manager, said: "While we strive to maintain consistent pricing between preview and stable releases to minimize disruption, this is a specific adjustment reflecting Flash's exceptional value, still offering the best cost-per-intelligence available. And with Gemini 2.5 Flash-Lite, we now have an even lower cost option (with or without thinking) for cost and latency sensitive use cases that require less model intelligence."
Customers using Gemini 2.5 Flash Preview from April will retain their existing pricing until the model's planned deprecation on July 15, 2025, after which they will be required to transition to the updated stable version or move to Flash-Lite Preview.
Continued growth for Gemini 2.5 Pro
Google reported that demand for Gemini 2.5 Pro is "the steepest of any of our models we have ever seen." The stable release of the 06-05 version is intended to increase capacity for customers using Gemini 2.5 Pro in production environments, maintaining the existing price point. The company indicated that the model is particularly well-suited for tasks requiring significant intelligence and advanced capabilities, such as coding and agentic tasks, and noted its adoption in a range of developer tools.
Google highlighted a range of tools built on Gemini 2.5 Pro, including offerings from Cursor, Bolt, Cline, Cognition, Windsurf, GitHub, Lovable, Replit, and Zed Industries.
The company advised that users of the 2.5 Pro Preview 05-06 model will be able to access it until June 19, 2025, when it will be discontinued. Those using the 06-05 preview version are directed to update to the now-stable "gemini-2.5-pro" model.
The statement concluded: "We can't wait to see even more domains benefit from the intelligence of 2.5 Pro and look forward to sharing more about scaling beyond Pro in the near future."

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Omnichannel Business

Future Of Customer Experience Is O2O – Omni Channel And Omni Commerce

2020 and beyond marks the beginning of the new decade – full of opportunities, advancements, and growth. However, the road has its challenges threats and disruptions too. The biggest opportunity and disruption for any business from now on will be “PCX” i.e. Personalized Customer Experience, given their preferences, lifestyle, technology and transactional behavior. Over a time period with changing technology, lifestyle, behavior, customer experience is becoming more personalized across industries? Whether it is B2B or B2C industry.

Question: Moving ahead, how can businesses bring in “PCX” Personalized Customer Experience in their marketing & sales?

Answer: 2020 and beyond is O2O. O2O means Online to offline & vice versa Or Omni Channel To Omni Commerce, which encompasses a variety of audiences across the board to suit the requirements. Make no mistake that your biz may not be catering to a particular age category at this point, but this is what disruption is all about. It can change any time. 20 age group move to 40 age grp move to 60 with changing pattern.

Hence using O2O approach you can ensure growth across this wide spectrum of audience/markets for sustainable growth:

1. Building Sales

2. Building Relationships

3. Establish Future Requirements

Question: What’s new about this O2O? How to ensure these 3 values with the O2O approach?

Answer: Check out a business case study for each of these values with the O2O approach.

Case Study: Building Relationships —– One of our adventure tour clients. They are in the industry for the last 30 years in this biz conducting adventure tours. Now the category of their customers who were in their 20s had started have now moved to the 40s, some started in their 40s have now moved to 60s. Their enthusiasm passion for trekking is there, but their lifestyle, health, etc. has changed. Therefore, the requirements with what their business was doing earlier are miss matching.

To watch detail case study click on this link https://youtu.be/bf07b8oRf6o

Case Study: How To Establish Future Requirements? This is a manufacturing company. With the audience: 20 age group is executive, business managers, 40 age group is mid-management CEOs 60 are with a traditional mindset. So how the varied age group audience preference was addressed using O2O?

To watch detail case study click on this link https://youtu.be/S9fwhQpprBs

Case Study: Building Sales This is an online portal, who deals with 2 & 4 wheeler spare parts.

To watch detail case study click on this link https://youtu.be/M_IOnh9Qesw

Note: Please evaluate offline online for each category & build “PCX”.

Feel free to share your ideas & views about O2O ts or email us @ business@zoomyourtraffic.com

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How AI is Disrupting Google Search?

How AI is Disrupting Google Search?

 A good view from Eric Enge on how Google is improving its search result quality with Rankbrain – its newish AI powerered algorithm.

However, and it’s a big however, 50% of new millennials don’t use search at all – they are simply told stuff by other people – combined with AI assistants like SIRI and Google NOW being pre-emptive. . . search may actually be decreasing. . .

From Fast company: “A new study offers a peek behind the scenes at how Google structures its search results. The study focuses on how Google’s RankBrain algorithm, which was first announced in October 2015, parses the English language. It’s one of the most detailed efforts to understand the algorithm to date.

“Google improved in about 55% of the queries that they didn’t understand back in July of 2015,” study author Eric Enge told Fast Company. “Honestly, I think that’s pretty amazing.”

Enge, who works for marketing consulting firm Stone Temple, focused on how RankBrain works compared to other Google machine learning products. He then made inferences on RankBrain’s behavior and results, which is something Google has not extensively discussed publicly.

In order to conduct the study, Stone Temple compared a sample set of 1.4 million pre-RankBrain queries to Google’s current search engine. They then analyzed a small remnant of search queries from the older set for which Google didn’t provide appropriate results.

After the launch of RankBrain, 54.6% of search queries that previously returned irrelevant results began returning appropriate results.

Some of these hard-to-resolve searches included queries like “What is low in the army” (Where the searcher is believed to have been searching for “what is low rank in the army”) and “Why are PDFs so weak” (Which, in the older version, first showed PDFs with the word “weak” rather than results about the security of PDF files). Stone Temple also saw what appear to be improvements surrounding specific phrases like “What is,” “Who is,” and “Where is.”

“We also found certain specific classes of phrases they handle better,” Enge said. These certain misspellings, such as when users misspell “Qatar” (the country) as “Cutter.”

One of the things Enge emphasized in the report is that he believes RankBrain has a negligible effect on SEO. He writes that it “simply (does) a better job of matching user queries with your web pages, so you’d arguably be less dependent on having all the words from the user query on your page.” The biggest changes from RankBrain, he added, have to do with increasing search quality and creating a likely framework for Google to apply further machine learning improvements to its search engine”

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Source John Straw

Uber Yourself Or Get Kodaked.

Uber Yourself Or Get Kodaked…

Apple easy, Google fast: The experience management culture

Technology has taken centre stage in the success of companies today. With the likes of Uber, Amazon, and Deliveroo changing the way we live, shop, work and consume content, innovation is happening faster than ever before. In light of economic uncertainty, it’s become even more vital for businesses to deploy cutting-edge technology to maintain competitiveness.

Over the course of the next year, board-level conversations will be dominated by ways to ensure a seamless customer experience, formulating tactics to embrace disruptive technologies, as well as grappling with the implications of the future workplace. 

Digital disruption is affecting nearly all businesses:
Consumers can now order a meal, book a taxi and do their shopping with a few clicks of a button, without even leaving their living rooms. As a result, customers are increasingly expecting services to be ‘Apple Easy’ and ‘Google Fast’ in all aspects of their lives, demanding quick and seamless experiences across the board.

Customer experience management will continue to be a driver of success across all sectors in 2020. For many organizations, this means going back to the drawing board and incorporating customer-centricity at the core of their business models. As digitally native brands take a data-driven approach to provide frictionless experiences, customers will no longer tolerate dated technology with legacy systems and antiquated processes.

In the retail sector for instance, roughly 93 percent of UK internet users are expected to do online shopping by 2021, the highest online shopping penetration rate in Europe. However, as the e-commerce market becomes increasingly saturated, and the high street continues to decline, customer experience will be the central factor to help incumbent brands cut through the noise in the market.

Experience management extends beyond the end user to include other important stakeholders such as suppliers, partners and employees. Over the next 12 months, companies will increasingly need to acknowledge the need for a close link between good employee experience and exceptional customer service.

Engaging and retaining employees requires a big shift in company culture. A data scientist might choose to work in Silicon Valley not just for the financial benefits but for the culture of innovation it fosters and the opportunities to grow.

This results in companies such as Facebook and Uber – already excelling at customer experience – attracting the best talent. To avoid this brain drain, companies must look to emulate this culture and provide similar opportunities on this side of the pond, creating a superior experience for their employees.
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Source:  Marcell Vollmer