New age marketing is an evolution from SEO to GEO and now AI…. the new science to scan and transform the consumer mind – MediaNews4U

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New age marketing is indeed evolving from traditional SEO (Search Engine Optimization) to GEO (Generative Engine Optimization), which leverages generative AI technologies to better understand and influence consumer behavior. This transition indicates a shift toward a more sophisticated approach in digital marketing, where AI drives insights into customer interests, habits, and needs, enhancing the overall marketing strategy
A dynamic shift in digital strategy refers to the transformative changes organizations implement to adapt to evolving market conditions, technological advancements, and consumer behaviors. This shift can encompass various aspects, including:
Data-Driven Decision Making: Leveraging data analytics to inform strategies and optimize operations. Companies are increasingly using big data and AI to gain insights into customer preferences and market trends.
Omnichannel Experience: Creating a seamless experience across multiple channels—online and offline. This strategy focuses on integrating touchpoints so customers can interact with the brand in a cohesive manner, improving satisfaction and loyalty.
Agile Methodologies: Adopting agile practices allows organizations to be more flexible and responsive to change. This approach encourages iterative development, continuous feedback, and quick pivots based on emerging trends.
Content Marketing Evolution: Shifting from traditional advertising to more engaging and value- driven content marketing. Brands focus on storytelling and providing valuable information that resonates with their target audience.
E-commerce and Digital Platforms: Investing in robust online platforms to boost sales, enhance user experience, and cater to a growing base of digital consumers. This includes leveraging marketplaces and social commerce.
Personalization and Customization: Implementing strategies that allow for personalized customer interactions. Utilizing AI and machine learning, businesses can tailor recommendations, communications, and experiences to individual users.
Sustainability and Social Responsibility: Incorporating eco-friendly practices and social responsibility into the digital strategy. More consumers seek brands that demonstrate commitment to sustainability and ethical practices.
Emerging Technologies: Embracing technologies like blockchain, augmented reality (AR), virtual reality (VR), and the Internet of Things (IoT) to enhance products and customer experiences.
Cybersecurity Measures: As digital strategies expand, enhancing cybersecurity to protect customer data and ensure trust becomes vital.
Remote Work Adaptations: Modern digital strategies also consider remote work dynamics, ensuring digital collaboration tools and platforms support productivity in a distributed work environment.
Organizations successfully executing a dynamic shift in digital strategy tend to be more resilient, innovative, and aligned with market demands. This shift facilitates not just immediate adaptation but also long-term growth and sustainability in a rapidly changing digital landscape.
The integration of AI into digital strategies has significantly transformed consumer behaviour, leading to a dynamic shift in how businesses engage with their customers. Here are several ways AI triggers and influences consumer behaviour today:
AI algorithms analyse vast amounts of consumer data to deliver personalized experiences. This includes tailored product recommendations, personalized marketing messages, and customized content. As consumers receive more relevant suggestions, their engagement and likelihood to purchase increase.
AI tools enable businesses to gather and analyse consumer behaviour data in real-time. This insight helps companies understand preferences, habits, and trends, allowing for more effective targeting and product development. Brands can anticipate consumer needs and adjust their strategies accordingly.
AI-powered chatbots provide instant customer service, answering queries and facilitating transactions 24/7. This immediate interaction improves customer satisfaction and loyalty, as consumers appreciate quick and efficient service. The convenience of chatbots also encourages more frequent engagement.
AI uses predictive analytics to forecast consumer behaviour based on historical data. Businesses can identify potential trends and adjust their marketing strategies proactively. For example, understanding when consumers are likely to buy certain products can help optimize inventory and marketing campaigns.
AI can analyse market conditions, competitor pricing, and consumer demand to implement dynamic pricing strategies. This responsiveness to market changes can influence consumer purchasing decisions, as prices may fluctuate based on perceived value and demand.
AI tools can analyse social media and online reviews to gauge consumer sentiment and social proof. Brands can leverage this information to enhance their reputation and adjust their messaging based on public perception, influencing potential buyers’ decisions.
AI-driven tools can generate content or curate it based on consumer interests, enhancing engagement. For example, AI can create personalized email campaigns or social media posts that resonate with specific audience segments, leading to higher interaction rates.
AI combined with AR allows consumers to visualize products in their own environments before purchasing. This technology enhances the shopping experience, particularly in industries like fashion and home decor, and can significantly influence buying decisions.
As voice-activated AI assistants become more prevalent, consumer behaviour shifts towards voice search. Businesses need to optimize their digital strategies for voice search, focusing on natural language processing and conversational marketing to capture this growing segment.
Consumers are increasingly aware of data privacy and ethical considerations surrounding AI. Brands that prioritize transparency and ethical AI practices can build trust and loyalty among consumers, influencing their purchasing decisions and brand preference.
Conclusion
The dynamic shift in digital strategy driven by AI is reshaping consumer behaviour in profound ways. Businesses that effectively leverage AI to enhance personalization, improve customer engagement, and respond to market trends are better positioned to meet the evolving expectations of consumers. As AI technology continues to advance, its influence on consumer behaviour will likely deepen, requiring ongoing adaptation and innovation in digital strategies.
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TikTok brings expanded suite of generative AI ad tools to WPP, Adobe – marketingdive.com

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TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives.
TikTok is ramping up its efforts around generative AI as digital advertising platforms race to roll out technology that can do more of the heavy lifting for marketers. CMOs have acknowledged pressure to generate more content, faster, even as many contend with stagnant budgets. Generative AI is positioned as a way to improve productivity, though it has taken a while for the technology to meet advertisers’ needs around quality.   
TikTok debuted Symphony last June, giving brands the ability to tap into digital avatars, edit videos and optimize campaigns with the aid of automation. The latest updates enable faster, more dynamic content creation based on simple inputs like text prompts and static product imagery, which can quickly be spun into five-second videos aligning with TikTok’s orientation around short-form content. Showcase Products also step up the role digital avatars play in the TikTok advertising ecosystem, with artificial models showing off everything from water bottles to red midi dresses.  
To get its features in the hands of more advertisers, TikTok is deepening its work with Adobe and WPP. The ad-holding group is the first in the agency category to integrate Symphony, which may provide an edge with brands prioritizing video-first social content. WPP has been battered by client losses and spending pullbacks, and directed more energy toward its Open operating system and AI as part of its turnaround strategy. 
On the digital avatar front, WPP’s clients will be able to leverage licensed and consensually approved representations of real people, which was positioned in the announcement as a way to personalize and scale global branded content. Similarly, TikTok is providing AI-powered dubbing and translation tools that support over 15 languages. Danone, a WPP client, is a launch partner for the Symphony integration, with a focus on its plant-based Alpro brand in Europe. WPP is aligning the TikTok tie-up with a prior commitment to spend 300 million pounds, or roughly $400 million, on AI, data and technology annually. 
“With TikTok’s Symphony Suite, we’re giving our creatives even more firepower to push boundaries and experiment for our clients,” said Rob Reilly, chief creative officer at WPP, in a statement.
AI-generated content was initially clumsy, particularly in regards to video, with avatars that landed firmly in the uncanny valley. But the technology has been refined over time, and more difficult to discern from the real thing as software is able to emulate more believable movement and speech. Symphony content will be automatically labeled as AI-generated, as well as subject to multiple rounds of safety reviews in regards to visual inputs and prompts.   
TikTok’s bigger push around Symphony follows rivals launching more generative AI tools targeted at brands. Meta, its chief competitor in the U.S., is reportedly planning to automate most marketing functions with AI, a threat to agencies like WPP. Meanwhile, President Donald Trump said on Tuesday he would “probably” extend a deadline, currently set for June 19, for ByteDance to divest the U.S. assets of TikTok.
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Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.
As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections.
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Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.
As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections.
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If you’re coding with Gemini CLI, you need this security update – Mashable

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Cybersecurity researchers say they’ve identified a major vulnerability within Google’s Gemini CLI, an open-source AI agent for coding. Because of the vulnerability, attackers could use prompt injection attacks to steal sensitive data, the researchers claim.
Google released a preview version of Gemini CLI in June, and this isn’t the first issue that’s been brought to light. A “vibe coder” recently described how Gemini CLI deleted his code by mistake.
Researchers at security firm Tracebit devised an attack that overrode the tool’s embedded security controls. Attackers could use an exploit to hide malicious commands, using “a toxic combination of improper validation, prompt injection and misleading UX,” as Tracebit explains.
Sam Cox, Tracebit’s founder, says he personally tested the exploit, which ultimately allowed him to execute any command — including destructive ones. “That’s exactly why I found this so concerning,” Cox told Ars Technica. “The same technique would work for deleting files, a fork bomb or even installing a remote shell giving the attacker remote control of the user’s machine.”
After reports of the vulnerability surfaced, Google classified the situation as Priority 1 and Severity 1 on July 23, releasing the improved version two days later.
Those planning to use Gemini CLI should immediately upgrade to its latest version (0.1.14). Additionally, users could use the tool’s sandboxing mode for additional security and protection.
Topics Artificial Intelligence Google Gemini
Meera is a journalist based between London and New York. Her work has been published in The New York Times, Vice, The Independent, Vogue India, W Magazine, and others. She was previously a Culture Reporter at Mashable. 

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NP Digital’s 2025 Organic Search Engine Trends Report – GlobeNewswire

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 | Source: NP Digital NP Digital
San Diego, July 30, 2025 (GLOBE NEWSWIRE) — Contrary to widespread industry fears about AI-driven search reducing website traffic, a new report from NP Digital finds that many marketers are actually seeing stable or increased traffic since AI Overviews launched. Among other key findings, the end-to-end digital marketing agency’s 2025 Organic Search Engine Trends Report reveals that 56% of marketers have seen their traffic increase since Google debuted its AI Overviews. 
Drawing on surveys of 1,000 search users and 600 marketing professionals, the report explores how users and brands are adapting to AI-driven search. 
Key Findings:  
Zero-click panic may be overstated 
Only 15% of users say they’ve stopped clicking on links after seeing an AI Overview (AIO) result, suggesting the majority are still seeking deeper information. And while 56% of marketers report an increase in traffic since AIOs launched, another 36% say traffic has remained stable. These findings suggest that while AI is reshaping search habits, it hasn’t eliminated the desire for in-depth content. 
Users generally approve of AIO output, but concerns remain 
Three out of 4 users say they haven’t noticed major errors in AIO results. Among those who have, the most frequently cited issues include inaccurate answers (51%), irrelevant content (21%) and outdated information (21%). Although overall user satisfaction appears high, 91% of users express some level of concern about the spread of misinformation or bias through AIOs, underscoring users’ strong demand for trustworthy and unbiased outputs.  
Marketers are betting big on AI’s future in search 
About 1 in 3 marketers believe AI tools will account for 25% to 50% of all search activity within the next year. In response, 51% are already tracking their brand’s visibility within AI platforms, while another 38% are exploring how to do so. With AI-powered search on the rise, the most common ways marketers plan to adapt are by investing in visibility tracking tools (45%), creating more conversational content (45%) and optimizing for long-tail keywords (40%) that align with how AI delivers results. 
These shifts highlight the need for agility, as NP Digital Vice President of SEO Nikki Lam explains: 
“Zero-click searches aren’t new, but the rise of AI overviews has accelerated their growth and is reshaping how users interact with search, impacting many brands. Your traffic mix will likely look a little different in 2025 and beyond. This data reinforces the importance of staying agile; brands that adopt a search everywhere optimization strategy will be best positioned to maintain visibility and stay ahead.” 
For the complete findings from NP Digital’s 2025 Organic Search Engine Trends Report, visit https://advanced.npdigital.com/search-engine-rewind/. 

About NP Digital:    
NP Digital is a global digital marketing agency focused on enterprise and mid-market challenger brands. Underpinned by its proprietary technology division and platform Ubersuggest, NP Digital is regarded as one of the fastest-growing, award-winning end-to-end digital marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships. These partnerships include some of the world’s most prominent Fortune 500 brands in addition to mid-size, direct-to-consumer (DTC) challenger-type organizations. For more information, visit npdigital.com.  
San Diego, July 01, 2025 (GLOBE NEWSWIRE) — NP Digital, a leader in end-to-end digital marketing, announced its partnership with Anura, a cutting-edge ad fraud solution, to deliver higher quality…
Calgary, Alberta, June 11, 2025 (GLOBE NEWSWIRE) — NP Digital, a global leader in end-to-end digital marketing, has released a new national study revealing a strategic shift among Canadian…

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Magnitude 8.8 Earthquake Sets Off Tsunami Alerts Across The Pacific – The Weather Channel

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Magnitude 8.8 Earthquake Sets Off Tsunami Alerts Across The Pacific  The Weather Channel
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NP Digital’s 2025 Organic Search Engine Trends Report Uncovers How AI Is Driving Marketers to Rethink SEO Strategies – FinancialContent

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San Diego, July 30, 2025 (GLOBE NEWSWIRE) — Contrary to widespread industry fears about AI-driven search reducing website traffic, a new report from NP Digital finds that many marketers are actually seeing stable or increased traffic since AI Overviews launched. Among other key findings, the end-to-end digital marketing agency’s 2025 Organic Search Engine Trends Report reveals that 56% of marketers have seen their traffic increase since Google debuted its AI Overviews. 
Drawing on surveys of 1,000 search users and 600 marketing professionals, the report explores how users and brands are adapting to AI-driven search. 
Key Findings:  
Zero-click panic may be overstated 
Only 15% of users say they’ve stopped clicking on links after seeing an AI Overview (AIO) result, suggesting the majority are still seeking deeper information. And while 56% of marketers report an increase in traffic since AIOs launched, another 36% say traffic has remained stable. These findings suggest that while AI is reshaping search habits, it hasn’t eliminated the desire for in-depth content. 
Users generally approve of AIO output, but concerns remain 
Three out of 4 users say they haven’t noticed major errors in AIO results. Among those who have, the most frequently cited issues include inaccurate answers (51%), irrelevant content (21%) and outdated information (21%). Although overall user satisfaction appears high, 91% of users express some level of concern about the spread of misinformation or bias through AIOs, underscoring users’ strong demand for trustworthy and unbiased outputs.  
Marketers are betting big on AI’s future in search 
About 1 in 3 marketers believe AI tools will account for 25% to 50% of all search activity within the next year. In response, 51% are already tracking their brand’s visibility within AI platforms, while another 38% are exploring how to do so. With AI-powered search on the rise, the most common ways marketers plan to adapt are by investing in visibility tracking tools (45%), creating more conversational content (45%) and optimizing for long-tail keywords (40%) that align with how AI delivers results. 
These shifts highlight the need for agility, as NP Digital Vice President of SEO Nikki Lam explains: 
“Zero-click searches aren’t new, but the rise of AI overviews has accelerated their growth and is reshaping how users interact with search, impacting many brands. Your traffic mix will likely look a little different in 2025 and beyond. This data reinforces the importance of staying agile; brands that adopt a search everywhere optimization strategy will be best positioned to maintain visibility and stay ahead.” 
For the complete findings from NP Digital’s 2025 Organic Search Engine Trends Report, visit https://advanced.npdigital.com/search-engine-rewind/. 

About NP Digital:    
NP Digital is a global digital marketing agency focused on enterprise and mid-market challenger brands. Underpinned by its proprietary technology division and platform Ubersuggest, NP Digital is regarded as one of the fastest-growing, award-winning end-to-end digital marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships. These partnerships include some of the world’s most prominent Fortune 500 brands in addition to mid-size, direct-to-consumer (DTC) challenger-type organizations. For more information, visit npdigital.com.  

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Android 16’s nasty bug affecting Google Play System updates, fix coming soon – Huawei Central

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Android 16’s nasty bug affecting Google Play System updates, fix coming soon  Huawei Central
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If you own a Google Pixel 6a, you may need to replace the battery or buy a new phone: Here’s why – The Economic Times

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Google Pixel 6a users are urged to install a mandatory software update to prevent potential battery failures, including explosions, though it may reduce battery life. Despite the update, some phones have still caught fire, prompting Google to offer free battery replacements or discounts on new phones like the Pixel 9a.

(Catch all the Business News, Breaking News, Budget 2025 Events and Latest News Updates on The Economic Times.)
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Vulnerability discovered in Google Gemini CLI, patch required – Techzine Global

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Google’s Gemini CLI tool was found to be seriously vulnerable within 48 hours of its launch. Researchers discovered how attackers could use prompt injection attacks to execute destructive commands and steal sensitive data without users noticing.
The attackers were able to hide malicious commands by adding lots of white space to the command lines, so that only the innocent part was visible in status messages. This allowed them to send environment variables to servers under their control without being noticed, information that often contains system settings and account details.
Sam Cox, founder of security company Tracebit, warns of the significant danger posed by this vulnerability. “The same technique works for extremely destructive commands such as ‘rm -rf /’ or fork bombs that crash systems. That’s exactly why I find this so worrying,” Cox said. Other similar tools from Anthropic and OpenAI were not found to be vulnerable to the same flaw.
Gemini CLI was only recently launched. It is a free open-source AI tool that helps developers write code in the terminal. It uses Google’s most powerful Gemini 2.5 Pro model. Researchers at Tracebit managed to bypass the built-in security measures via a seemingly innocent code repository.
The attack is difficult to detect because attackers hide their instructions in README.md files of packages. Gemini CLI reads these files to understand the code, allowing natural language commands in README files to mislead the AI into performing dangerous actions.
The researchers exploited a critical weakness in the allow list mechanism. Gemini CLI blocks commands by default unless users explicitly give permission. Using prompt injection, attackers were able to get users to add the relatively harmless grep command to their allow list.
Once approved, the attackers added additional commands to the same line, separated by semicolons. The system only checked the first grep part against the whitelist, while the subsequent env and curl commands were given free access to system information.
Google classified the vulnerability as Priority 1 and Severity 1, the most serious possible rating. The company released a fix last week that blocks the attack technique. Gemini CLI users should upgrade to version 0.1.14 and only run untrusted codebases in sandbox environments.
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Google AI Mode Gains Upload Files, Canvas Planner & Search While Browsing – Search Engine Roundtable

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Google Ai Mode Canvas
Google AI Mode added the ability to upload PDFs and images for your queries. Google also added a Canvas feature to help you plan things while you are asking AI Mode questions. Finally, Google upgraded Search while browsing to add in AI Mode.
This is all part of the announcements Google recently made, including Search Live with video.
(1) Upload images and PDFs: You can now upload images and soon PDFs, Google will add more filetypes in the future, when you ask AI Mode questions. Then Google AI Mode will analyze the file you upload and answer questions based on the file.
Google said, “in the coming weeks, we’re adding support for PDF uploads on desktop, so you can ask detailed questions about those documents and bring that context into your search.” “AI Mode will analyze the contents of your file and cross-reference it with relevant information from the web to provide a helpful AI response, along with prominent links so you can dig deeper,” Google added.
Here is what it looks like:
Google Ai Mode Upload File Main
Here is a video of this in action:

(2) Canvas: Canvas in AI Mode makes it possible to build plans and organize information in a dynamic side panel that updates as you go. Google told me this is helpful for things like homework, or travel planning. You can refine the output until it meets your exact requirements, with information from the web or your own files.
With Canvas, you can build plans and organize information over multiple sessions in a dynamic side panel that updates as you go. For example, if you want to create a study plan for an upcoming test, just ask AI Mode, then tap on the “Create Canvas” button to get started.
This is coming in the following weeks for users enrolled in the AI Mode Labs experiment in the U.S. These users will begin to see Canvas on desktop browsers. Just look for the “Create Canvas” option that appears when you ask for help creating or planning something.
Here is what it looks like:
Google Canvas Ai Mode
Here is a video of this in action:

(3) Search While Browsing with Google Lens: Lens in Chrome already lets you search what you see on your desktop browser. Starting this week, you’ll be able to ask follow-up questions through AI Mode, by clicking ‘AI Mode’ at the top of the Lens results or the ‘Dive deeper’ button at the bottom of the AI Overview.
This is within Lens with Chrome and here is the example Google provided:
Perhaps you’re looking at a geometry problem and want to better understand one of the diagrams. Click on “Ask Google about this page” from the address bar and select the diagram. You’ll get an AI Overview with a snapshot of key information directly in the side panel. And this week, you’ll be able to follow up with more questions through AI Mode, by selecting AI Mode at the top of the Lens search results or by clicking the “Dive deeper” button at the bottom of the AI Overview.
Google Lens With Chrome
Here is what Robby Stein from Google posted on social:

2/6 File uploads in AI Mode make it easy to ask questions about your homework or course materials. On desktop, you’ll be able to upload images & PDFs – like lecture slides or class notes – to get a summary or go deeper with info from the web. pic.twitter.com/iIRxEd84Md

4/6 When you need to ask about something you see on the web, we’re launching a new way to access AI Mode through Lens in Chrome desktop. Search your screen with Lens to get an AI Overview with quick insights. And coming soon, you’ll be able tap “Dive deeper” to follow up in AI… pic.twitter.com/efhi7MGfmZ

6/6 To try out Search Live with video & Canvas, make sure you’ve opted into the AI Mode Labs experiment, where we introduce the most cutting-edge capabilities. https://t.co/jytkavcL38
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