How AI Is Reshaping SEO: Insights from Search Engine Land and Fractl  Search Engine Land
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The latest update to the Universal Profile (v3.1) behind RCS brings support for improved audio quality in voice messages and other media.
Announced today by the GSMA, Universal Profile 3.1 delivers a handful of changes to RCS, but with two key standouts. The first is “new mechanisms for connecting RCS clients to operator services.” Specifically, RCS clients will enhance the new user onboarding process to “[ensure] a more seamless and reliable user experience.” We’ll have to wait and see how this is actually reflected in the future.
More impactful to users, though, is Universal Profile 3.1’s improved support for audio, with the update now supporting the xHE-AAC audio codec. This allows for higher audio quality after decompression, meaning that voice messages, shared audio clips, and more will sound better through RCS.
The GSMA explains:
The release introduces support for the xHE-AAC audio codec, enabling highly efficient compression and decompression of shared audio content, which significantly enhances the quality both for speech and non-speech use cases. Whether users are sending voice notes, ambient sound clips, or have audio-based chatbot interactions, they can now expect clearer, more natural playback.
Other improvements include better spam reporting, improved file transfer security, and “the use of deep links to initiate a conversation.”
We’ll start to see these changes in the future as RCS apps, such as Google Messages, adopt the latest standard update.
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GenAI Impact on SEO: What Marketers Need to Know  CMSWire.com
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Nearly a year after Google launched AI weather summaries on the Pixel 9 series, Pixel 8 users are starting to see those same reports slowly roll out to their devices.
AI Weather Reports were initially exclusive to the Pixel 9 series as part of last year’s overhauled Pixel Weather app. When Google brought that app to all Tensor-powered Pixels, only the Pixel 8 Pro was included in the AI-powered fun, thanks to its larger allocation of RAM. Over the past couple of weeks, however, countless Pixel 8 and Pixel 8a users on Reddit have spotted AI Weather Reports in Pixel Weather, seemingly indicating a broader rollout to devices with less memory (via Android Authority).
I, too, can count myself among those Pixel 8 users finally seeing AI Weather Reports on their device, initially with a blank space before eventually being prompted to update Gemini Nano. The experience seems unchanged from what Pixel 9 or Pixel 8 Pro users have had access to since 2024, delivering a short blurb with current and future conditions while allowing for more context through a drop-down menu.
When I reviewed the Pixel 9 Pro last year, I found that, despite Pixel Weather itself feeling like a fantastic app, Google’s AI forecasts felt just a tad superfluous compared to all of the other included data. Despite the AI branding and its sparkle icon, AI Weather Reports feel like nothing more than a basic summary of the exact data you can grok just by looking at the daily or hourly forecasts underneath. While you’ll occasionally get tips that extend outside a standard forecasting toolset, they usually amount to suggestions like “bring an umbrella” on a rainy day.
If you’re on a Pixel 8 or Pixel 8a, you should see this feature rolling out to your device soon if it hasn’t already. You’ll need to make sure Gemini Nano is enabled within Developer Settings, though, as Google has kept its requisite miniaturized local LLM to an opt-in experience on phones with relatively limited memory. If you have Gemini Nano enabled but don’t want AI Weather Reports, you can disable the feature by heading to your saved locations, tapping your profile icon, and toggling off the tool under Pixel Weather settings.

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Will Sattelberg is a writer and podcaster at 9to5Google.
You can reach out to Will at will@9to5mac.com, or find him on Twitter @will_sattelberg

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Optimizely Launches GEO-Ready CMS for AI Search Visibility  CMSWire.com
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