Battery defects that causes fires can never be completely ruled out. Certain smartphones, such as the Samsung Galaxy Note7 or the Google Pixel 4a and Pixel 6a, are disproportionately affected by such problems. While Samsung rendered the Galaxy Note7 unusable (article in German only) with an update, Google is attempting to remedy the situation by reducing the battery voltage.
This step significantly reduces the battery life of affected smartphones and also slows down the charging process. Conversely, the batteries should no longer overheat, thereby reducing the risk of fires. However, one patch alone is apparently not enough to completely eliminate this risk. At least one user has now reported on Reddit how a Pixel 6a caught fire after installing the latest battery update.
 

The user was awakened by a loud noise and a strong smell, only to find a burning Pixel 6a that had been charging on his nightstand. To extinguish the device, he threw it by its charging cable onto the tile floor. The bed sheets are said to have caught on fire, while the smoke inhaled is said to have caused him throat pain afterwards.
Google is yet to inform users that the Pixel 6a still poses a fire risk despite the battery update. Anyone who owns one of the affected devices and wishes to continue using it should consider having the battery replaced. Currently, Google offers free battery replacements provided the device has one of the affected batteries.
 
Reddit

source

747 Media House leads cannabis SEO and dispensary marketing in 2025. Understand why it's the top-rated cannabis marketing agency driving revenue and compliance.
Sheridan, Wyoming, July 30, 2025 (GLOBE NEWSWIRE) — 747 Media House has established itself as a leader in the cannabis marketing industry, significantly boosting the revenue of top cannabis brands, including ‘BudWell.’ Known for its innovative SEO strategies and compliance-driven approach, the agency’s expertise in digital marketing has helped cannabis brands navigate restrictions and achieve impressive growth. This success highlights 747 Media House’s ability to deliver results in an increasingly competitive market.
Why Cannabis Brands Need a Specialized Marketing Agency?
In the rapidly evolving cannabis industry, effective marketing is crucial for standing out. Cannabis brands face unique challenges that require specialized knowledge and strategies to succeed. A specialized marketing agency can navigate these complexities, ensuring that brands reach their target audience while complying with regulations.
Industry Knowledge & Expertise
Cannabis marketing requires a deep understanding of both the market and legal landscape. A specialized agency has the experience needed to create effective strategies that comply with strict advertising laws.

Navigating Compliance Regulations
The cannabis industry is highly regulated, with varying laws across states and countries. A marketing agency specializing in cannabis understands these rules and ensures campaigns adhere to them, avoiding potential legal issues.

Targeting the Right Audience
Cannabis marketing isn't a one-size-fits-all approach. Specialized agencies know how to segment and target the right demographic, optimizing advertising efforts for maximum reach and engagement.

Brand Positioning & Differentiation
In a crowded market, differentiation is key. A specialized agency helps cannabis brands define their unique selling proposition and position themselves effectively to stand out from competitors.

Data-Driven Strategies
Specialized marketing agencies use analytics to refine and adjust campaigns. They continuously monitor performance and adapt strategies to ensure the best results for cannabis brands. Top Services Offered by the Best Cannabis Marketing Agencies
Leading cannabis marketing agencies go beyond simply driving traffic; they help build authority, trust, and compliance in a highly regulated industry. Here's an overview of the key services offered by top agencies:
SEO & Local SEO Especially vital for dispensaries, these services tackle Google Business Profile optimization, voice search queries, geo-keyword targeting, and dispensary map listings. Local SEO increases foot traffic and puts your shop on the “dispensary near me” radar.
Link Building The most effective agencies are securing cannabis-specific backlinks through guest posts, niche edits, and placements on vetted, high-quality cannabis-friendly domains. It lifts domain authority and keyword rankings, even in restricted niches.
Content Marketing Think keyword-optimized blogs, FAQ hubs, and in-depth product pages. These pages must comply with SEO best practices, avoid medical claims, and still be informative enough to gain traffic and conversions.
Influencer & Affiliate Outreach Agencies tap into micro-influencers, cannabis ambassadors, and wellness content creators to build brand trust and generate sales, especially since paid ads are limited.
Email Marketing & Automation Compliant and engaging flows for nurturing subscribers, abandoned carts, or loyalty campaigns keep customers returning without risking TCPA or CAN-SPAM violations.
Social Media (Organic & Paid) Savvy agencies focus on educational, lifestyle, and community-building content with minimal risk. Select cannabis-approved ad networks like Mantis or TrafficRoots supplement broader visibility while staying out of trouble.
Reputation Management & PR  From guiding 5-star reviews to crisis management and media placements in cannabis publications, agencies help shape how customers and partners perceive your brand.
Criteria for Choosing the Best Cannabis Marketing Agency
Choosing the right cannabis marketing agency is crucial for the success and legality of your brand. It’s not just about visibility, but also about trust and compliance. Here’s what to consider when selecting an agency to handle your cannabis marketing needs:
Industry Experience

Effective cannabis marketing requires specialized knowledge. Agencies with experience in hemp, THC, CBD, or dispensary marketing will have a proven track record. Request examples of their previous work, and ensure they understand the nuances of the cannabis sector.

Proven Results

Look for agencies that back up their promises with tangible outcomes. Proven success, such as increases in traffic, improvements in Google rankings, or revenue generation from SEO and influencer strategies, can give you confidence in their ability to deliver.

Transparent Reporting

A reliable agency will provide detailed, monthly reports that outline key performance indicators (KPIs), traffic analysis, and the work completed. Transparency in their reporting process ensures you’re always informed on the effectiveness of your campaigns.

White-Hat, Compliant Tactics

Make sure the agency adheres to ethical marketing practices and complies with industry regulations, such as FDA disclaimers and FTC guidelines. Agencies that engage in black-hat tactics or risky SEO strategies may face penalties down the line.

Custom Strategies

Your cannabis brand is unique, and a one-size-fits-all approach won’t work. The agency you choose should tailor campaigns to your specific business model, target audience, and any regional or legal restrictions.

Scalability

Whether you operate a small dispensary or a multi-state business, the agency should be able to scale its strategies to meet your needs. This includes maintaining focus on SEO, local listings, and ensuring that no detail is overlooked as your brand grows. Agency Spotlight: 747 Media House
747 Media House has earned the title of #1 Cannabis Marketing Agency of 2025 by Programming Insider and Digital Journal. With deep specialization in cannabis SEO, content creation, and compliant link building, they help brands compete in even the most saturated spaces without sacrificing compliance.
From startup CBD shops to licensed dispensaries and well-funded MSOs, 747 Media House builds search-first strategies that work. Their reputation comes from measurable success, organic rankings, influencer partnerships, and scalable SEO systems that don’t rely on risky shortcuts. If your cannabis business needs digital growth backed by experience, they’re the name to watch.
Case Study: How 747 Media House Helped ‘BudWell’ Triple Organic Revenue
BudWell, a mid-sized national CBD brand, faced significant challenges when they approached 747 Media House for assistance. Despite offering high-quality products, they struggled to secure organic rankings on Google, even for their own branded keywords. Their paid advertising campaigns were hindered by strict ad restrictions on Google and Facebook, and site traffic remained stagnant, preventing the brand from reaching its full potential.
Challenges:
Low Domain Authority: The brand’s low domain authority prevented Google’s crawler from recognizing BudWell’s site as a trusted source, limiting organic search visibility.

Poor Rankings: Key terms like “CBD gummies” and “CBD tinctures” failed to rank, making it difficult for potential customers to find their products.

Paid Media Restrictions: With Google and Facebook banning CBD-related ads, BudWell was unable to scale paid media efforts effectively, causing the brand to rely primarily on organic traffic. Strategy Implemented:
Backlink Building: 747 Media House earned over 60 backlinks through guest posts and niche edits from cannabis- and wellness-friendly websites, significantly boosting domain authority.

SEO Blog Cluster: The team launched a series of SEO-driven blog posts targeting high-traffic, informational queries like “is THC legal,” “delta 8 vs delta 9,” and other trending CBD topics. These blogs not only educated consumers but also attracted valuable organic traffic.

Technical SEO Overhaul: A comprehensive site audit was conducted to improve site speed, mobile usability, crawlability, and the implementation of schema markup, all contributing to better search rankings.

Influencer Partnerships: Collaborating with lifestyle influencers in the health and wellness space, 747 Media House expanded BudWell’s brand visibility and built social proof, all while avoiding the limitations of traditional paid advertising. Results Within 6 Months:
A 215% increase in organic traffic, signaling significant growth in brand visibility.

45+ core keywords ranked in Google’s top 10, including highly competitive terms.

$500K in revenue directly attributed to SEO-driven gains.

6X return on investment from the organic SEO campaigns, proving the effectiveness of the strategy.

Client Testimonial:
“747 Media House transformed our online visibility with precision and compliance. Their link-building and SEO strategy didn’t just increase traffic, it tripled our revenue in months.”
– Amy Carpenter, Marketing Head, BudWell
Emerging Trends in Cannabis Marketing for 2025
As competition heats up in the cannabis space, forward-thinking brands are adapting to cutting-edge marketing trends that prioritize reach, compliance, and customer experience.
AI-Driven Content  Keyword clustering and machine-learning tools are helping agencies develop smarter blog topics closely tied to user intent, thereby increasing their ranking potential.
Cannabis-Friendly Ad Platforms Alternatives like Mantis and TrafficRoots allow brands to advertise without fear of account bans seen on Meta or Google platforms.
Voice SEO With an increasing number of users relying on smart speakers, optimizing content for voice search terms like “closest dispensary” or “CBD shop open now” is gaining traction.
Short-Form Video & UGC TikTok and Instagram Reels play a significant role, utilizing vertical video and user-generated content to create shareable, authentic brand touchpoints.
SMS Marketing Strategy  With opt-ins and message compliance finely tuned, SMS campaigns are becoming a high-ROI channel to engage verified audiences aged 21 and above safely.
FAQs
What makes a cannabis SEO agency different?
A cannabis SEO agency understands the industry's unique challenges, like navigating advertising restrictions and avoiding penalties. They use strategies that comply with regulations while boosting rankings, ensuring sustainable growth without risking a brand's reputation.
How do marketing restrictions affect cannabis campaigns?
Marketing restrictions in the cannabis industry limit paid ads and dictate how content can be presented. These limitations make organic SEO and content-focused strategies crucial, as they help maintain compliance while ensuring the brand reaches its target audience effectively.
Is link building still effective in cannabis SEO?
Yes, link building remains effective in cannabis SEO, especially when done through cannabis-friendly websites. Quality backlinks from authoritative sites improve domain authority, enhance search rankings, and drive organic traffic, making them a valuable tool for cannabis marketing.
Can a cannabis agency help with influencer marketing?
Absolutely. A skilled cannabis agency can connect brands with vetted influencers who understand industry guidelines and know how to promote cannabis products effectively. These creators can drive brand awareness while ensuring compliance with legal and platform restrictions.
How do I know if an agency is compliant?
To verify compliance, inquire about the agency's process for avoiding unapproved claims and using risky platforms. A reputable agency should have a clear understanding of cannabis marketing regulations and demonstrate a history of working within these constraints.
What does a cannabis SEO campaign cost?
Cannabis SEO campaigns typically cost between $2,500 and $15,000+ monthly, depending on factors like service depth, competition level, and campaign scope. The budget varies based on the complexity of strategies, content creation, and targeted keyword optimization.
How long before I see results?
Most cannabis brands begin seeing significant results in 4-6 months after consistently updating their SEO and content. SEO is a long-term strategy, and sustained effort in optimization and content quality is key to achieving meaningful improvements over time.
Conclusion
When it comes to growing your cannabis brand online, choosing the right marketing agency is essential for success. The best cannabis marketing agencies combine compliant strategies with technical expertise and creative digital solutions to help businesses scale effectively and sustainably.
747 Media House has demonstrated its ability to deliver these outcomes through its comprehensive SEO, link-building, and influencer marketing strategies. With a focus on compliance and results-driven tactics, the agency continues to set a strong example for the cannabis industry in 2025.
CONTACT: Company Name: 747 Media House
Contact Person: 747 Media House Support
Email: [email protected]
Phone: 213-444-1234
Website: www.747mediahouse.com

source

Affiliate links on Android Authority may earn us a commission. Learn more.
July 28, 2025

Google has reportedly admitted to the BBC that its Android Earthquake Alerts (AEA) system failed to deliver timely and accurate warnings during the devastating 7.8 magnitude earthquake that hit Turkey in 2023.
According to the BBC’s report, approximately 10 million people within 158 kilometers (98 miles) of the earthquake’s epicenter could have received Google’s highest-tier “Take Action” alert, but the system only sent out 469 such warnings. Had the alerts functioned correctly, those at risk might have had up to 35 seconds of advance notice to seek safety.
Instead, Google said the system issued about 500,000 lower-level “Be Aware” notifications, which are meant for less intense shaking and do not override a phone’s Do Not Disturb settings. In contrast, the stronger “Take Action” alert is designed to wake users and prompt them about the severity of the situation, which can be critical during nighttime or early morning events like this one.
Notably, Google had previously told the BBC that the system “performed well” after a 2023 investigation into the matter. In a statement to Android Authority at the time, the company had noted the following:
However, in recent findings published in Science magazine, Google admits “limitations to the detection algorithms” caused the system to function poorly.
Android Earthquake Alerts were launched in 2020 and use data from smartphone accelerometers to crowdsource seismic activity detection. Available in nearly 100 countries, the system has reportedly detected over 18,000 earthquakes and sent millions of alerts. The goal is to give people a few crucial seconds to move away from dangerous situations before tremors strike.
The 2023 Turkey earthquake was one of the deadliest in recent history, claiming over 55,000 lives and injuring more than 100,000. Though Google’s alert system was technically operational, it underestimated the severity of the event.
According to the report, Google’s earthquake warning system misjudged the intensity of the 7.8 magnitude quake as between 4.5 and 4.9. The system also underestimated a second major earthquake that struck later the same day. However, the second shock resulted in a slightly better alert response, with the system sending out around 8,158 “Take Action” notifications as well as nearly four million “Be Aware” alerts.
Following the disaster, Google’s engineers revisited their detection model. When they ran a simulation using updated algorithms, the system successfully generated 10 million “Take Action” notifications for those near the epicenter and 67 million “Be Aware” warnings for those further away.
“Every earthquake early warning system grapples with the same challenge — tuning algorithms for large magnitude events,” a Google spokesperson told the BBC.
So the lesson here is that while tools like Google’s Android Earthquake Alerts (AEA) system can provide life-saving warnings and are a valuable part of modern Android smartphones, they might not always function as expected.
Thank you for being part of our community. Read our Comment Policy before posting.

source

Affiliate links on Android Authority may earn us a commission. Learn more.
July 28, 2025

We’ve reported on several Google Pixel 6a battery fires earlier this year. This prompted Google to release a mandatory update for some units earlier this month to combat the issue. This update is supposed to dramatically cut battery life and reduce charging speeds in a bid to reduce battery heating issues. Unfortunately, someone has reported a Pixel 6a battery fire after installing the update.
Redditor footymanageraddict reports that their Pixel 6a caught fire while they were sleeping on Saturday (July 26):
The Redditor said they had been charging the phone with the Steam Deck’s 45W charger. They also posted several photos showing the aftermath of the fire, seen below. The images show an extensively burned Pixel 6a, including a melted screen, a partially melted case, and charred internals.
What’s particularly concerning is that the user said they had installed Google’s “Battery Performance Program” update, which was supposed to reduce the risk of battery overheating in the first place. Google also recommends a free battery replacement for affected devices (via mail or walk-in), but the user said walk-in replacements weren’t available in their country.
This might be the fifth Pixel 6a to catch fire in the last 12 months. However, the previous four incidents occurred before Google’s “Battery Performance Program” update.
This latest incident suggests that the update doesn’t go far enough and that Google needs to perform a mandatory battery replacement or device recall. It’s also theoretically possible that the device battery was already past the point of no return. However, the user didn’t notice any battery swelling or other telltale signs.
This also comes after Australia’s consumer watchdog issued a warning about the Pixel 6a on July 25. The Australian Consumer and Competition Commission warned that the phone’s battery may overheat, but added that users didn’t have to return their devices. The warning nevertheless came a day before the latest battery fire incident.
We’ve asked Google for comment regarding this latest issue and whether it will take additional actions (e.g., a mandatory recall/replacement). We’ll update the article when the Pixel maker gives us an answer. Either way, it’s getting harder to recommend mid-range Pixel phones due to this issue.
Thank you for being part of our community. Read our Comment Policy before posting.

source

I know I just reported on the super-heated Google Search ranking volatility week we had, and how the post-core update seems more unstable than during the June 2025 core update. However, we are now seeing even more volatility over the weekend, with some reporting reversals from the events of last week.
As a reminder, the June 2025 core update started on June 30th, completed early on Thursday, July 17, 2025 but the volatility remained heated throughout even today. When Google’s June 2025 core update was announced, we didn’t see much of any volatility. But then we saw volaitlity touch down on July 2nd. Then on July 10th we reported on folks noticing partial recoveries from previous core updates and helpful content updates (again, not everyone). And then, even four days after the core update completed, the volatility was heated throughout and it still as not calmed down – even almost two weeks later.
I am not sure if I’ve seen Google this volatile post-core update, for this long, ever?

SEO Chatter

Let’s start this time with the chatter since the last time I reported on this unconfirmed Google algorithm update volatility. The chatter is both on this site and on WebmasterWorld – here are some samplings of that:

Today was the first day with normal traffic, the Discover traffic from the news site is back, and the shop even had quite good sales from Google buyers today.
I hope it doesn’t drop again tomorrow.

Our core update gains are reversing in the last 24hrs. Down around 50%.

Our Google pageviews were down 31% on Saturday, while other sources of traffic were mostly up. On the whole, we gained nicely from the update–or would have if the Google Trampoline Effect hadn’t returned.

Whatever was happening earlier this week is definitely over and traffic has reverted. My home page traffic was -25 to -50% until Friday, and since yesterday back to normal. Today traffic is unusually high…

Today something changed. My website traffic is up a bit.

Maybe you are right. Traffic increase is not stable, one day you got more traffic, next day you got low traffic. I remember some times before 2-3 years ago… Ah..

This update has changed something significantly. Traffic is extremely choppy. Huge spikes and drops all over.

Saturday less traffic than Friday. Well, that is new. Seems it just keeps dropping.
Looks like they turned up the power of links again. Guy that has had people email me about buying links is ranking #1 all over the place. Sad to see.

Super HOT today. No traffic, no nothing. Very bad and sad… :(

Here too. It’s getting worse every day.

After huge drops, my two main sites improved during the week in the SERPs, but yesterday they dropped even more. There’s still a lot of volatility. I notice stable smaller sites too.
The update isn’t over yet.

We lost 50% overnight. Complete rubbish robot traffic with 80% bounce rate.

Continuing to drop week by week.

Google Tracking Third Party Tools

Just look at some of these tools, how heated they are since the core update completed:
Semrush:

SimilarWeb:

Wincher:

Advanced Web Rankings:

Mozcast:

Cognitive SEO:

Accuranker:

Mangools:

Data For SEO:

SERPstat:

Sistrix:

Algoroo:

Wiredboard’s Aggregator of Tools – this report shows the aggregate of the tools above and plots them on one chart:

I don’t remember seeing Google this volatile, for so long, in a long time…
What are you all seeing?
Forum discussion at WebmasterWorld.
The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2025 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube’s ToS.

source