Google Updates Business Profiles with Inclusive Attributes for 30% SEO Boost – WebProNews

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Evolving Attributes in Google’s Business Ecosystem
In the ever-shifting world of local search optimization, Google has recently confirmed a series of updates to its Business Profile attributes, providing businesses with more granular ways to describe their offerings and appeal to specific customer needs. These attributes, which include details like “women-owned” or “offers online appointments,” have long been a staple for enhancing visibility in Google Maps and Search. But a deeper look reveals Google’s push toward inclusivity and precision, as detailed in a recent post on Search Engine Roundtable, where the tech giant explicitly verified the addition of new tags that businesses can apply to stand out.
This confirmation comes amid broader changes in 2025, where Google is emphasizing attributes that reflect social and accessibility features. For instance, attributes now more prominently feature options for eco-friendly practices or veteran-led businesses, allowing owners to signal values that resonate with conscious consumers. Industry insiders note that these tweaks are not mere cosmetic adjustments but strategic moves to align with user search behaviors, where queries for “LGBTQ-friendly” or “wheelchair accessible” venues have surged.
Impact on Local SEO Strategies
The implications for local SEO are profound, as these attributes directly influence how profiles rank in localized searches. According to insights from Pinmeto‘s guidelines for 2025, optimizing these attributes can boost engagement by up to 30%, based on early adopter data. Businesses that accurately tag their profiles see higher click-through rates, as Google algorithms prioritize relevance in displaying results. This is particularly crucial for small enterprises competing against larger chains, where a well-tagged profile can level the playing field.
Moreover, recent discussions on X highlight community sentiment around these updates, with users like local SEO experts sharing that attributes like “contactless payment” have become essential post-pandemic. One post emphasized how these tags are now integral to ranking strategies, moving beyond traditional factors like reviews to include attribute-based signals. This shift underscores Google’s algorithm favoring comprehensive profiles that provide users with immediate, actionable information.
Navigating Compliance and Best Practices
Compliance remains a key concern, as Google’s updated policies, outlined in the Google Business Profile Community thread from May 2025, warn against misleading attributes that could lead to suspensions. Businesses must verify claims, such as “24/7 service,” to avoid penalties, a point reinforced in recent enforcement actions. This rigor ensures trust in the platform, but it demands vigilance from owners who must regularly audit their profiles.
In parallel, tools for optimization are evolving, with Triple A Review offering tips just days ago on leveraging attributes alongside posts and photos. Their analysis suggests integrating attributes with multimedia content amplifies visibility, especially in competitive markets like retail and hospitality.
Future Directions and Industry Reactions
Looking ahead, Google’s June 2025 core update, as reported by Search Engine Land, has integrated these attributes more deeply into ranking factors, completing a rollout that spanned over two weeks. This update prioritizes profiles with verified, diverse attributes, signaling a broader trend toward personalized search experiences. Industry reactions, gleaned from X posts, show enthusiasm mixed with caution; one viral thread from a local SEO consultant stressed that while attributes enhance discoverability, over-reliance without strong on-page content could backfire.
For insiders, the real opportunity lies in data-driven experimentation. Businesses adopting these attributes early report improved metrics, per GMB API‘s June 2025 best practices guide, which advocates for dynamic updates like event-specific tags. As Google continues to refine its ecosystem, staying attuned to these attribute evolutions will be critical for maintaining a competitive edge in local search dominance.
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A 12-month plan for making the shift from SEO to holistic brand building – PR Daily

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Steps to take now to pivot to AI-based search.
Kathleen Lucente is CEO of Red Fan Communications. 
Your competitor just landed a major deal. The prospect never visited their website, never clicked a single link, but cited them as the “obvious choice” based on their market reputation. Sound impossible? Welcome to the zero-click world — where your audience consumes your content, forms opinions about your brand and makes purchasing decisions without visiting your website.
The numbers paint a stark picture. Almost 60% of Google searches in the U.S. end without a click. Of searches that do generate clicks, nearly 30% go to Google-owned platforms like YouTube, Google Images and Google Maps. For B2B companies, the situation is even more severe. Click-through rates have plummeted 30%in B2B software categories since AI-powered search summaries became standard. The average click-through rate now sits at just 16% across B2B software categories. Perhaps most telling: 85% of B2B buyers purchase from their “Day One” list — vendors they had in mind before they began searching.
When press clips and referral traffic no longer tell the complete story, PR teams must adapt their approach and measurement framework. The key is understanding how your specific audience consumes information and where AI systems source authoritative content.
 
 
The new authority equation
If prospects are making decisions based on what they see in AI summaries and search snippets rather than visiting your website, your brand’s authority must be established before they even begin their search journey. This requires a multi-pronged communications approach:
Create proprietary insights AI can’t replace: Publishing industry reports, creating methodologies that become industry standard or sharing proprietary performance benchmarks establishes your brand as an authoritative source rather than just another voice in the chorus.
Develop authority beyond traditional channels: Transition toward targeted earned and owned microchannels — trade publications, podcasts, analyst reports, newsletters and industry events — that deliver comprehensive opportunities to develop authority within specific stakeholder groups.
Prioritize brand building over SEO: Invest in brand awareness campaigns that build mental availability, focus on memorable brand experiences over click-through rates and measure brand recall and consideration rather than just website traffic.
Making the strategic shift
While these principles provide the foundation, tackling such a fundamental shift in mindset can be daunting. Here’s a practical roadmap with realistic timelines:
Short-term initiatives (zero to three months) should focus on assessment and quick wins.
● Audit your current content strategy, distinguishing between proprietary insights and generic information.
● Assess your current reputation and narrative positioning in the market.
● Identify your top three owned channels for building direct relationships with key stakeholders.
● Evaluate which executives could become authoritative industry voices with the right support and positioning.
Medium-term strategies (three to 12 months) involve building new capabilities and processes.
● Launch one proprietary research project or industry study that positions your company as a thought leader.
● Integrate PR and marketing teams to eliminate messaging silos and align strategies across all touchpoints.
● Develop targeted microchannel strategies for key stakeholder groups, ensuring consistent authority-building messaging across platforms. Expect to see initial authority signals — like increased mentions in industry conversations — within six to nine months.
Long-term transformation (12+ months) requires comprehensive strategic realignment and patience.
● Implement PR strategies that build lasting market authority and memorable positioning.
● Build and strengthen strategic relationships within targeted microchannels where your audience already congregates.
● Most importantly, shift measurement focus from traffic metrics to reputation, recall and relationship metrics that better reflect your influence. True zero-click authority typically takes 18 to 24 months to establish, as AI systems need time to recognize and consistently surface your content as authoritative.
Authority building in action
Recently, while helping a B2B tech client expand their conference speaker base, I conducted a real-time AI search for industry thought leaders. The first result? Their own company’s lead scientist, validating that our client was already building meaningful authority in the zero-click landscape. After refining the search, we identified speakers with strong zero-click presence who hadn’t been under consideration.
This exercise revealed something crucial: Traditional speaker sourcing might miss voices that have strong zero-click presence. Understanding who AI systems surface as authorities is becoming essential for competitive intelligence, partnership decisions and strategic positioning.
Consider HubSpot’s response when AI Overviews launched in May 2024. After initially losing significant traffic traffic, they executed a pivot that other B2B companies are now studying. Rather than doubling down on high-volume content, they shifted entirely to expert-led, transactional content aligned with Google’s E-E-A-T (experience, expertise, authority and trust) principles. Their SVP of marketing now emphasizes creating “credible perspectives and authoritative tips most readers won’t find elsewhere” instead of generic informational posts.
The competitive imperative
The zero-click world isn’t coming — it’s already here. Your competitors adapting to zero-click strategies are building authority that influences prospective customers before they’re actively searching. They recognize that PR has evolved from a “nice-to-have” support function to a core, strategic business driver that shapes market perception and purchasing decisions.
In this new landscape, the brands that win are those that establish authority before the search begins, create memorable experiences that stick in minds and build relationships that transcend individual touchpoints.
The question isn’t whether to adapt, but how quickly you can transform your PR strategy to build the authority that’s driving decisions before customers ever start clicking. In a world where influence happens without clicks, your brand’s reputation becomes your most valuable asset — and your PR strategy the primary tool for building it.
 

Topics: AI and Automation

Topics: AI and Automation




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China's Tencent Launches AI Model That Lets You Create 3D World For Content Creation, Game Development – ETV Bharat

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National
ETV Bharat / technology
By ETV Bharat Tech Team
Published : July 28, 2025 at 10:35 AM IST
Hyderabad: Tencent has probably made game development a lot easier with the release of a new open-source AI model for 3D world creation, which is compatible with CG pipelines for full editability and simulation.
The Hunyuan3D World Model 1.0 enables developers to generate immersive, explorable, and interactive 3D worlds from just a sentence or an image, enabling users to better realise the world from their imaginations.
Tencent has released the Hunyuan3D World Model 1.0, an AI model that generates interactive 3D worlds from a single image or text. It is the first model to integrate with computer graphics pipelines, allowing for editing and simulation.
We’re thrilled to release & open-source Hunyuan3D World Model 1.0! This model enables you to generate immersive, explorable, and interactive 3D worlds from just a sentence or an image.

It’s the industry’s first open-source 3D world generation model, compatible with CG pipelines… pic.twitter.com/CpETdVO7vW
Tencent says that the 360-degree explorable scenes made by its Hunyuan3D World Model 1.0 can be utilised in VR, digital content creation, and other applications alongside game development. The Chinese company has also provided Hugging Face and GitHub links for the project, as well as a link to let anyone try out the new model via an X post.
Notably, the world created by Hunyuan can be exported as 3D meshes and then imported into popular game engines and modelling software to aid in game development. Users on X tried out the model and posted their creations, showcasing distinct styles, complete with texture details and the ability to move around a little in the centre.
” a wildfire threatens a small alaskan town on a dry summer day.” peak vram usage was around 33gb, took a few minutes end-to-end. this is using the modelviewer.html included in the repo. you’re in a skybox with mesh terrain and can move around a small circle in the middle. pic.twitter.com/uYtFHrQ0hT
The generated videos sit in line with the samples showcased by Tencent Hunyuan on X. One user generated a full explorable 360-degree scene with a simple text prompt, “A wildfire threatens a small Alaskan town on a dry summer day,” which showcases a classic game look and renditions. The other person generated a 3D world, which appears to be straight out of a fairy tale book.
Did a quick test on Hunyuan3D World Model 1.0! Looks very good… pic.twitter.com/oxyQvJfcuD
Considering the 3D nature of these creations, Hunyuan can be used to generate content tailored for Apple Vision Pro and Meta Quest. The model is available to try at: 3d.hunyuan.tencent.com.

Hyderabad: Tencent has probably made game development a lot easier with the release of a new open-source AI model for 3D world creation, which is compatible with CG pipelines for full editability and simulation.

The Hunyuan3D World Model 1.0 enables developers to generate immersive, explorable, and interactive 3D worlds from just a sentence or an image, enabling users to better realise the world from their imaginations.

Tencent has released the Hunyuan3D World Model 1.0, an AI model that generates interactive 3D worlds from a single image or text. It is the first model to integrate with computer graphics pipelines, allowing for editing and simulation.

Tencent says that the 360-degree explorable scenes made by its Hunyuan3D World Model 1.0 can be utilised in VR, digital content creation, and other applications alongside game development. The Chinese company has also provided Hugging Face and GitHub links for the project, as well as a link to let anyone try out the new model via an X post.

Notably, the world created by Hunyuan can be exported as 3D meshes and then imported into popular game engines and modelling software to aid in game development. Users on X tried out the model and posted their creations, showcasing distinct styles, complete with texture details and the ability to move around a little in the centre.

The generated videos sit in line with the samples showcased by Tencent Hunyuan on X. One user generated a full explorable 360-degree scene with a simple text prompt, “A wildfire threatens a small Alaskan town on a dry summer day,” which showcases a classic game look and renditions. The other person generated a 3D world, which appears to be straight out of a fairy tale book.

Considering the 3D nature of these creations, Hunyuan can be used to generate content tailored for Apple Vision Pro and Meta Quest. The model is available to try at: 3d.hunyuan.tencent.com.

Also read: AI Teaches Robots To Adapt Gait And Walk Like Animals, Navigate Dangerous Terrains


Hyderabad: Tencent has probably made game development a lot easier with the release of a new open-source AI model for 3D world creation, which is compatible with CG pipelines for full editability and simulation.
The Hunyuan3D World Model 1.0 enables developers to generate immersive, explorable, and interactive 3D worlds from just a sentence or an image, enabling users to better realise the world from their imaginations.
Tencent has released the Hunyuan3D World Model 1.0, an AI model that generates interactive 3D worlds from a single image or text. It is the first model to integrate with computer graphics pipelines, allowing for editing and simulation.
We’re thrilled to release & open-source Hunyuan3D World Model 1.0! This model enables you to generate immersive, explorable, and interactive 3D worlds from just a sentence or an image.

It’s the industry’s first open-source 3D world generation model, compatible with CG pipelines… pic.twitter.com/CpETdVO7vW
Tencent says that the 360-degree explorable scenes made by its Hunyuan3D World Model 1.0 can be utilised in VR, digital content creation, and other applications alongside game development. The Chinese company has also provided Hugging Face and GitHub links for the project, as well as a link to let anyone try out the new model via an X post.
Notably, the world created by Hunyuan can be exported as 3D meshes and then imported into popular game engines and modelling software to aid in game development. Users on X tried out the model and posted their creations, showcasing distinct styles, complete with texture details and the ability to move around a little in the centre.
” a wildfire threatens a small alaskan town on a dry summer day.” peak vram usage was around 33gb, took a few minutes end-to-end. this is using the modelviewer.html included in the repo. you’re in a skybox with mesh terrain and can move around a small circle in the middle. pic.twitter.com/uYtFHrQ0hT
The generated videos sit in line with the samples showcased by Tencent Hunyuan on X. One user generated a full explorable 360-degree scene with a simple text prompt, “A wildfire threatens a small Alaskan town on a dry summer day,” which showcases a classic game look and renditions. The other person generated a 3D world, which appears to be straight out of a fairy tale book.
Did a quick test on Hunyuan3D World Model 1.0! Looks very good… pic.twitter.com/oxyQvJfcuD
Considering the 3D nature of these creations, Hunyuan can be used to generate content tailored for Apple Vision Pro and Meta Quest. The model is available to try at: 3d.hunyuan.tencent.com.
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Smart Lead Generation Strategies Using AI: A Strategic Playbook for Agencies & Growth Leaders – DesignRush

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Smart Lead Generation Strategies Using AI: A Strategic Playbook for Agencies & Growth Leaders  DesignRush
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6 SEO Strategies for Financial Planners That Work – SmartAsset

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Effective SEO strategies are instrumental for financial planners who wish to capture the attention of high-quality leads actively seeking their expertise. The process starts with keyword optimization which involves meticulous research and integration of terms and phrases that potential clients are likely to use when searching for financial advice. This ensures that a financial planner’s website ranks prominently in search engine results, thereby increasing the likelihood of attracting interested parties. Collectively, SEO strategies enhance the digital footprint of financial planners, bolstering their credibility and making them more accessible to individuals in need of financial guidance.
SmartAsset’s Advisor Marketing Platform can help you add new clients at your desired pace. Sign up for a free demo today.
Keyword research is a strategic approach that can significantly influence your online presence and client acquisition. For financial planners, understanding and implementing keyword research is essential to connect with the right audience. At its core, it involves identifying the terms and phrases your potential clients are using to find services like yours. This aims to get you into the mind of your audience, and understand their needs and the language they use to express those needs.

Understanding search intent is an important part of keyword research. It’s about discerning whether a potential client is seeking information, contemplating a purchase or in need of a specific service. This understanding aligns with different stages of the customer journey. For example, someone searching for “what is financial planning?” is likely at an earlier stage of the journey compared with another searching for “financial planning services near me.”

To aid in your keyword research, tools such as Google Keyword Planner, SEMrush, Ahrefs and Moz Keyword Explorer can be useful. They provide insights into keyword popularity and competitiveness, helping you make more informed decisions. However, it’s important to note that this strategy does not guarantee success. While targeting specific keywords can improve the chances of increased visibility and client acquisition, it’s not a definitive outcome.
Creating content that resonates with an audience in the financial planning industry can help you build trust and expertise. For financial planners, this could mean providing comprehensive market analyses that offer insights into current trends and investment opportunities.
Such content not only educates clients but also showcases the planner’s depth of knowledge and ability to interpret complex financial data. Furthermore, crafting investment strategies that cater to different risk profiles demonstrates an understanding of individual client needs, from the conservative saver to the aggressive investor. Keeping up with regular updates on regulatory changes is also important, as they help clients navigate compliance and reinforce the planner’s role as a trusted advisor.

Content optimization is just as important after your content has existed on your site for a while. This strategy aims to improve or maintain your rank on search engine results pages (SERPs), thereby driving more traffic and fostering potential client relationships.
For financial planners, acquiring authoritative backlinks can lead to increased traffic and potential client engagement. Search engines like Google use backlinks as indicators of content quality. A website with many high-quality backlinks is often seen as more authoritative and trustworthy. This is because backlinks from reputable sites act as a vote of confidence in your content.
To acquire quality backlinks, financial planners should consider several strategies. Guest blogging on reputable financial blogs and forums or partnerships with industry influencers, and active participation in online financial communities can yield valuable backlinks.
Meta descriptions serve as brief summaries of web page content that appear in search engine results. They play a pivotal role in influencing click-through rates (CTRs), which can significantly affect the amount of traffic a financial planner’s website receives. A compelling meta description can be the deciding factor in whether a user visits a website or opts for a competitor’s. Therefore, the crafting of meta descriptions is not a task to be taken lightly, as it can directly impact lead generation and conversion rates for financial planners.

When crafting effective meta descriptions, financial planners should adhere to best practices to ensure their content is both compelling and keyword-rich. Meta descriptions should be concise, typically between 150-160 characters, and should accurately summarize the page content while incorporating relevant keywords. They must also provide a clear value proposition to entice users to click through.
Website speed is a significant factor in SEO, with Google confirming that faster websites tend to receive higher search engine rankings. Financial planners aiming to optimize their online presence must prioritize website performance. Techniques that are particularly effective for financial planners’ websites include optimizing images, leveraging browser caching, and minimizing HTTP requests. A fast-loading website is more likely to retain visitors, reduce bounce rates, and ultimately, rank better in search results.

In addition to speed, website security is just as important in SEO and user trust. Search engines prefer secure sites, and users are more likely to engage with websites that protect their sensitive information. Financial planners’ websites, which often handle confidential financial data, are prime targets for cyber threats such as phishing attacks and data breaches. To combat these threats and improve their Google ranking, financial planners should implement SSL certificates to encrypt data transmission and adhere to security best practices.
Your SEO strategy can help you gain visibility and establish credibility with potential clients. Keyword research, quality content, optimization and backlinks can help your website rank in searches, while establishing your expertise in the financial space. Though you should keep in mind that SEO does not guarantee results, and it requires ongoing updates to maintain and improve the searchability of your website.
Photo credit: ©iStock.com/Delmaine Donson, ©iStock.com/m-imagephotography, ©iStock.com/AndreyPopov
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SmartAsset Advisors, LLC ("SmartAsset"), a wholly owned subsidiary of Financial Insight Technology, is registered with the U.S. Securities and Exchange Commission as an investment adviser. SmartAsset's services are limited to referring users to third party advisers registered or chartered as fiduciaries ("Adviser(s)") with a regulatory body in the United States that have elected to participate in our matching platform based on information gathered from users through our online questionnaire. SmartAsset receives compensation from Advisers for our services. SmartAsset does not review the ongoing performance of any Adviser, participate in the management of any user's account by an Adviser or provide advice regarding specific investments.
We do not manage client funds or hold custody of assets, we help users connect with relevant financial advisors.
This is not an offer to buy or sell any security or interest. All investing involves risk, including loss of principal. Working with an adviser may come with potential downsides, such as payment of fees (which will reduce returns). Past performance is not a guarantee of future results. There are no guarantees that working with an adviser will yield positive returns. The existence of a fiduciary duty does not prevent the rise of potential conflicts of interest.

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AI SEO Revolution: 5 Tactics to Dominate Search in 2025 – Zoom Bangla News

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Forget keyword stuffing and chasing outdated algorithms. The rise of AI search tools like ChatGPT and Google’s Gemini is fundamentally reshaping how users find information – and how websites must adapt to stay visible. As these platforms deliver direct answers, traditional SEO tactics alone are no longer enough. The future belongs to those who blend human-centric content with AI-friendly structure and rock-solid technical foundations.
Mastering the New AI Search Landscape
The core principle remains: provide exceptional value. However, how that value is structured and delivered is paramount for AI comprehension and presentation. Search engines and AI assistants prioritize content that is not only informative but also exceptionally well-organized and technically sound. This means moving beyond mere keyword placement to focus on clarity, context, and user experience signals that AI systems can readily interpret and trust.
AI SEO
Prioritizing Mobile Experience and Context
Technical Excellence as a Trust Signal
The AI era hasn’t killed SEO; it demands a smarter, more holistic approach. Success hinges on delivering real value through well-structured content, built upon robust technical foundations, and designed for exceptional user experiences on any device. By embracing these five core strategies – prioritizing structure, speed, mobile, context, and technical health – you equip your website not just to rank, but to thrive and deliver answers where users are increasingly looking: within AI-powered search. Audit your site today and implement these AI-ready SEO tactics to secure your visibility in 2025 and beyond.
Q: What’s the most crucial change for SEO due to AI search tools?
A: The shift is towards structure and context alongside quality content. AI tools need easily parsable information. Schema markup, clear headings, and logical content organization are now essential for visibility in AI-generated answers, not just traditional search results.
Q: Why is website speed so critical for AI SEO?
A: AI platforms, like search engines, prioritize fast-loading sites for efficiency and user experience. If a page takes too long to load, the AI may skip it entirely when compiling answers. Speed directly impacts whether your content is even considered.
Q: How does mobile-friendliness affect AI visibility?
A: Many AI systems crawl and evaluate websites using mobile user-agent simulations. A poor mobile experience (slow load, unresponsive design, tiny text) signals a subpar user experience, making AI less likely to feature your content prominently in its responses.
Q: What type of internal linking helps AI understand my site?
A: Focus on contextual relevance. Link related content using natural, descriptive anchor text. This creates a semantic web that helps AI grasp the relationships between your topics and the depth of your expertise, boosting your site’s perceived authority.
Q: Why do technical errors (broken links, console errors) hurt AI SEO?
A: Technical errors signal an untrustworthy or poorly maintained site. AI platforms prioritize reliable sources. Broken links frustrate users and hinder crawling. Console errors indicate underlying code issues. Both reduce the likelihood of AI featuring your content.
Q: Is traditional keyword research still important with AI search?
A: Yes, but its application evolves. Keywords remain vital for understanding user intent. However, focus shifts to covering topics comprehensively and using natural language variations that align with how people ask questions conversationally to AI tools.
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