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9:00 am July 27, 2025 By Julian Horsey

What if creating stunning presentations, engaging websites, and scroll-stopping social media content didn’t require hours of painstaking design work? Imagine a tool that could take your ideas and transform them into polished, professional visuals in minutes. Enter Gamma, an AI-powered design platform that’s reshaping how content creators, professionals, and businesses approach digital storytelling. By breaking free from the rigid confines of traditional templates, Gamma combines AI-driven creativity with user-friendly customization, empowering you to focus on what matters most: your message. Whether you’re a seasoned designer or a complete beginner, Gamma promises to make content creation not just easier, but smarter.
Kevin Stratvert explain how Gamma’s innovative features—like AI-guided content generation, seamless customization, and real-time collaboration—are redefining the creative process. You’ll discover how this platform enables you to craft cohesive designs that reflect your unique vision while maintaining professional polish. From automating repetitive tasks to offering advanced tools for personalization, Gamma is more than just a design tool; it’s a partner in creativity. So, how does it all come together? Let’s unpack the possibilities and see how Gamma is setting a new standard for modern content creation.
TL;DR Key Takeaways :
Gamma simplifies the process of content creation, making it both accessible and efficient. After signing up for a free account, you gain access to the “Create” screen, where you can begin building your project with ease. The platform supports multiple input methods, including pasting text, importing files or URLs, and using AI-powered prompts to generate tailored outputs.
Whether you’re working on a presentation, webpage, document, or social media post, Gamma allows you to specify the number of slides or cards and provide detailed descriptions to ensure the results align with your vision. This capability is particularly beneficial for professionals who need high-quality drafts quickly without sacrificing customization. By automating repetitive tasks, Gamma allows you to focus on refining your message and achieving your creative goals.
Gamma offers a comprehensive set of customization tools that give you full control over your projects. You can edit text, rearrange slides or cards, and adjust themes, text density, and visual styles to suit your specific preferences. The platform also supports seamless integration of AI-generated visuals or allows you to upload your own images, making sure a personalized touch for every project.
Additionally, Gamma’s AI image editing features enable you to modify backgrounds, add text overlays, and make stylistic adjustments. These tools ensure that your visuals align perfectly with your brand or message, resulting in a polished and cohesive final product. Whether you’re creating a corporate presentation or a social media campaign, Gamma’s customization options empower you to deliver content that stands out.

Advance your skills in AI design tool by reading more of our detailed content.
Consistency in design is crucial for creating impactful content, and Gamma excels in maintaining a unified aesthetic across projects. The platform offers a wide range of themes and visual styles that can be tailored to match your brand identity. You can adjust the mood, color palette, and image styles to create a cohesive look that resonates with your audience.
Gamma’s AI can even match visuals to your brand colors, making sure a professional and personalized appearance. This feature is especially valuable for businesses and individuals aiming to establish a strong visual identity across multiple platforms. By reinforcing brand recognition and professionalism, Gamma helps you create content that leaves a lasting impression.
Gamma goes beyond basic design tools by offering advanced features that enhance both creativity and functionality. You can add new slides or cards with AI assistance, selecting layouts tailored to specific purposes such as team introductions, data visualizations, or product showcases.
For users who prefer a hands-on approach, Gamma supports manual customization, allowing you to insert elements like text, tables, images, charts, and buttons. These features make Gamma a versatile tool for creating content that is not only visually engaging but also highly functional. Whether you’re designing a detailed report or an interactive webpage, Gamma equips you with the tools needed to bring your ideas to life.
Collaboration is a key aspect of modern content creation, and Gamma simplifies this process with its sharing and editing tools. You can share projects via links, invite collaborators to edit in real time, or export your work in formats such as PDF, PowerPoint, or Google Slides. For web-based projects, Gamma allows you to embed presentations directly into websites, making sure easy access for your audience.
The platform also includes analytics tracking, allowing you to monitor engagement and refine your content based on audience interaction. This data-driven approach helps you optimize your projects for maximum impact, making Gamma an invaluable tool for teams and individuals alike.
Gamma’s workspace management tools are designed to keep your projects organized and easily accessible. You can sort and filter files, making it simple to locate specific projects or revisit previous work. Whether you’re starting from scratch or building on existing content, Gamma’s workspace ensures a streamlined workflow that saves time and reduces complexity.
This feature is particularly beneficial for teams managing multiple projects simultaneously, as it helps maintain structure and efficiency across all tasks. By providing a clear and organized workspace, Gamma enables you to focus on what matters most—creating impactful content.
Gamma is more than just a design tool; it is a comprehensive platform that enables users to create professional-quality content across presentations, websites, and social media. By combining AI-driven efficiency with extensive customization options, Gamma simplifies the design process while maintaining creative flexibility.
From generating content and fine-tuning themes to collaborating with others and analyzing audience engagement, Gamma equips you with the tools needed to produce polished, impactful results. Whether you’re a professional aiming to streamline your workflow or a creative seeking innovative solutions, Gamma offers a powerful and versatile approach to modern content creation.
Media Credit: Kevin Stratvert

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Phil Burns
Affiliate marketing is growing at an average of 10% per year, yet its impact on the global economy is highly underrated. 
The affiliate marketing industry is worth an estimated $17 billion worldwide, predicted to increase by an incredible 63% to nearly $38 billion by 2027. Affiliate marketing accounts for 16% of all online orders in the US. Twenty percent of brand marketers say affiliate marketing is their most successful marketing channel, with major brands claiming they generate between 5% to 25% of overall online sales from affiliate marketing. 
If you’re looking to succeed in this dynamic field in 2025, you’ve come to the right place. While some may view affiliate marketing as a simple way to make a quick buck, the reality is that it takes skill, strategy, and a willingness to adapt to stay ahead of the game.
To be successful in affiliate marketing, you must be committed to learning the ins and outs of the industry and implementing effective techniques to achieve your goals. This is not just an inspiring statement; it’s backed by the numbers. Affiliate marketers who have three or more years of experience earn nearly 9.5x more than those just starting out. 
In this article, we’ll explore what it takes to succeed in affiliate marketing in 2025 and provide a comprehensive guide packed with tips and tricks to help you get started.
To succeed as an affiliate, it’s essential to understand the current state of the affiliate marketing landscape and the upcoming trends that will shape the industry in 2025.
Affiliate marketing has come a long way since its inception in the 1990s. According to a report by Proficient Market Insights, global affiliate marketing spending is predicted to surpass $27.78 billion in the next three years. It’s safe to say that affiliate marketing is a vibrant industry full of opportunities for those who are willing to do the work.
Several prominent trends have shaped the affiliate marketing landscape from 2021 to 2023:
As we head into 2025 and beyond, several significant trends will continue to impact the affiliate marketing landscape. These include:
As an affiliate marketer, staying ahead of the curve is key to success. By being aware of the latest trends and adapting to change, you can remain competitive and relevant in the industry. So, are you ready to take the plunge and succeed in affiliate marketing in 2025?
First things first, let’s talk about the importance of choosing high-paying affiliate programs in order to succeed in affiliate marketing. Not all programs are created equal, so it pays to do your research. Don’t just settle for the first program that catches your eye – take the time to find ones that offer generous commissions and align with your niche.
One useful strategy is to focus on affiliate programs that offer recurring commissions. These are programs where you earn a commission every time the customer you referred makes a purchase – not just on their initial purchase.
Another key factor to consider is competition. Look for programs in your niche that aren’t oversaturated with affiliates, as this can make it harder for you to stand out and make sales.
So, how can you find high-paying affiliate programs that are a good fit for your website or social media presence? Here are some tips:
Remember, just because an affiliate program offers a high commission rate doesn’t necessarily mean it’s the best fit for you. Make sure to consider factors like the product’s quality, defensibility, and appeal to your audience when making your decision.
Ready to start making some serious affiliate income in 2025? With these tips and tricks, you’ll be well on your way to leverage the highest-paying and most lucrative affiliate programs for your website or social media account.
As an affiliate marketer, your website is your business’s storefront. A well-designed and user-friendly website not only drives traffic but also increases conversions and generates higher profits. Below are some tips to help you build a strong affiliate marketing website:
“Words have the power to both destroy and heal. When words are both true and kind, they can change the world.” Buddha
When it comes to affiliate marketing, the right words can be the difference between crickets and cha-chings in your bank account. Crafting the perfect content strategy takes time and effort, but the payoff is worth it. It’s not only about churning out blog posts or social media updates; it’s about creating strong, engaging content that resonates with your audience and aligns with your brand.
Here are some tips to help you create a content strategy that drives success:
Creating a winning content strategy takes time and effort, but it’s an investment that pays off. With the right approach, your affiliate marketing content can be the key to success in 2025 and beyond.
Social media platforms are a powerful tool for succeeding in affiliate marketing by promoting products and attracting a larger audience. With the right strategy, affiliate marketers can use social media channels to build brand awareness and generate new leads.
To effectively leverage social media marketing for affiliate success, it’s essential to understand the unique characteristics and preferences of each platform. Instagram, for instance, is an image-driven platform that works well for promoting visually appealing products. X (formerly Twitter), on the other hand, is a text-based platform that’s great for sharing quick updates and engaging with followers.
At the heart of any social media strategy is great content. Developing a creative and engaging content strategy can help affiliate marketers stand out from the crowd and attract new followers.
When creating content for social, it’s important to keep in mind the needs and interests of your target audience. What kind of content will they find helpful or entertaining? What kind of tone and messaging will resonate with them? By answering these questions, you can tailor your content to be more effective and impactful.
While organic social media tactics can be effective for building brand awareness, paid advertising on social platforms can boost your reach and help you get in front of new audiences. Almost 70% of affiliate marketing websites use paid ads as an extra monetization channel.
Traditional platforms like Facebook and Instagram offer a range of advertising tools and targeting options. Yet with the update in third-party cookie tracking, increasing costs, and increased competition to attract cold out-of-market industries, appealing to engaged audiences at scale is becoming more of an art than a science.
A key to 2025 affiliate marketing success is to diversify your paid channels. Try different traffic and test top-performing platforms. For e-commerce, use multi-touch attribution models such as Triple Whale to understand the full-funnel impact of your campaigns and the optimum multi-channel mix to maximize conversions and ROI. Do not rely on just one channel, and be prepared to optimize consistently. 
Email marketing is an essential tool in every affiliate marketer’s arsenal. But with so many emails vying for people’s attention, how do you make sure yours stand out? Here are a few tips:
The subject line is the first thing people see when they open their inbox. Make sure it’s catchy and engaging, so people are compelled to click and see what’s inside. Use words that evoke curiosity, excitement, or urgency, like ‘limited-time offer,’ ‘exclusive deal,’ or ‘don’t miss out.’
Don’t send the same email to everyone on your list. Segment your list based on interests, behavior, location, or other relevant criteria. This allows you to tailor your messages and offers to the specific needs and preferences of each segment, increasing the chances of conversion.
People don’t want to be bombarded with promotional emails all the time. Make sure your emails provide value and relevance, beyond just pitching your products or services. Share helpful tips, actionable insights, or entertaining content that your audience will appreciate and share.
Your email should have a clear and compelling call-to-action that prompts people to engage, such as clicking a link, signing up for a free trial, or making a purchase. Use buttons or links that stand out and use action-oriented words, such as ‘get,’ ‘try,’ or ‘save.’
Finally, make sure you track and analyze your email marketing performance regularly. Use tools like Google Analytics, Mailchimp, or Hubspot to monitor open and click-through rates, conversion rates, and other relevant metrics. This allows you to refine and improve your strategy over time and optimize your ROI.
If you want to succeed in affiliate marketing in 2025, you cannot ignore the importance of Search Engine Optimization (SEO). Just over 78% of affiliate marketers rely on SEO as a primary source of traffic!
By optimizing your website for search engines, you increase the visibility of your content and products, which makes it easier for potential customers to find you, click on your affiliate links, and generate commissions.
However, SEO is not just about stuffing your website with keywords or building low-quality backlinks. In today’s digital world, SEO requires a nuanced approach that combines technical knowledge, strategic thinking, and creativity. Here are some essential SEO strategies and best practices that can help you achieve your affiliate marketing goals:
Having good content is the foundation of successful SEO. Your website should always have compelling content that provides value to your readers. This can be in the form of blogs, product reviews, how-to guides, videos, or informative articles. The content should be specific to your niche, engaging, and well-researched.
Keyword research is a vital aspect of successful affiliate marketing. By choosing the right keywords, you can target your audience and attract more traffic to your website. Use tools like Google Keyword Planner or SEMRush to find the right keywords for your niche. It is also important to include long-tail keywords as they will give you more targeted traffic with less competition.
In 2025, your website must be mobile-friendly to rank well in search engine results. If your website is not mobile-friendly, you may lose potential customers who are browsing on their smartphones and tablets. Google has shifted its focus to mobile-first indexing, meaning your website’s mobile version is what it uses for ranking specifically.
Building high-quality backlinks to your website is important for SEO. What does this mean? It means that you should try to get links from a variety of domains with high authority and no spam. If you have extremely high-quality backlinks and your competitors do not, you will rank higher than they will.
As an affiliate marketer, you need to pay attention to your website’s performance using tools like Google Analytics. These insights will guide you to optimize your content and website further, particularly as search engine algorithms change over time.
The 2025 landscape of affiliate marketing will be vastly different from that of today, and SEO is no exception. By utilizing these SEO strategies, you can ensure that you stay one step ahead of the game and outrank the competition. Good luck!
Want to enhance your affiliate marketing efforts? Collaborating with influencers could be the way to go. By working with popular social media personalities who have a large and active following, you can tap into their audiences and promote your affiliate products in a more engaging way. Why not leverage the power of influencer marketing to reach hard-to-get segments and increase conversion rates?
Partnering with influencers within your niche can also boost your credibility and grow your brand visibility. Consumers tend to trust recommendations from people they follow and admire, so having influencers endorse your products can help build a loyal and dedicated audience.
Although the concept of influencer marketing is not new, the strategies that work best have evolved. To create a successful campaign with influencers in 2025, you should:
Influencer recommendations or earned mentions are great and should be amplified to a broader audience. The authority of those sources will help increase brand awareness and boost your reputation. For example, imagine you earned a feature on a Forbes article or won a mention in a Cristiano Ronaldo post to his 787 million followers. Amazing! Now, take that content and run it as an advertising campaign on the Outbrain network to reach a targeted and expanded audience. Get as many eyeballs on that piece of content as possible and retarget with your product offers. 
Remember, influencer marketing should be genuine and authentic. Work with influencers who enjoy and use your products, and never ask them to endorse something they don’t stand behind. By building positive and trustworthy relationships with your influencers, you’ll create a win-win situation for both parties and generate significant ROI.
We all know that affiliate marketing is about making money. But how do you know if your efforts are paying off? The answer is simple: tracking and analyzing your affiliate marketing performance.
By using affiliate marketing analytics, you can gain valuable insights into how your campaigns are performing, which channels are driving the most traffic, and which products are generating the most sales. Armed with this information, you can make data-driven decisions on how to optimize your campaigns and maximize your earnings.
There are several benefits to tracking and analyzing your performance in affiliate marketing. Firstly, it helps you see your strengths and weaknesses, so you can adjust your approach accordingly. For example, if you find that your email campaigns are not driving conversions, you might consider adding more engaging content or switching up your call-to-action.
Secondly, tracking your performance can help you identify new opportunities for growth. By monitoring your traffic sources, you might discover that Instagram is driving more traffic than expected. This could prompt you to invest more time and resources into Instagram marketing, potentially leading to an increase in sales.
There are several tools available for tracking and analyzing your affiliate marketing performance. Google Analytics is one of the most popular, offering a range of insights into your website traffic, audience demographics, and behavior.
Other useful tools for affiliate marketers include ClickMeter and Voluum, which offer more advanced tracking and optimization features. These tools are particularly useful for affiliate marketers who want to track their campaigns across multiple channels and platforms.
When tracking your performance in affiliate marketing, there are several metrics you should pay attention to:
In order to succeed in affiliate marketing, you must keep up with regulatory changes and compliance requirements to stay on the right side of the law. The UK affiliate marketing industry, for instance, is heavily regulated, and non-compliance can lead to costly fines and legal action.
The UK’s Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) have strict rules regarding affiliate marketing. Some of the essential compliance regulations to follow include:
Compliance regulations and laws governing affiliate marketing can change at any time. As such, it’s essential to stay up to date on industry changes and adapt your practices accordingly. Consider joining trade associations such as the Performance Marketing Association (PMA) to stay informed of legal developments and new policy changes.
So you want to be a successful affiliate marketer in 2025? If you’ve read this far, then you are well on your way! In this article, we’ve covered all the strategies and techniques you need to know to succeed in the affiliate marketing world in the coming year.
First and foremost, it’s important to understand that success in affiliate marketing requires hard work, dedication, and patience. Overnight success is rare, but by following these tips, you can increase your chances of success:
Remember, you cannot succeed in affiliate marketing overnight, but with hard work and perseverance, you can achieve your goals and make your mark in the affiliate industry (and your bank account!) in 2025.
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Written byby Chloe West
Published on August 8, 2023
Reading time 7 minutes
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Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years.
If your brand is on TikTok, you’re probably aiming to create your own viral moment. A combination of a well-thought-out TikTok strategy, posting at the right times and mastering TikTok SEO can be a huge help in your endeavor.
Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos and how to create content that will rank well on TikTok.
Let’s get started.
SEO stands for search engine optimization. This is often used in reference to Google and the web pages that appear in search results. For example, this article is an example of a piece of content optimized for traditional SEO. You may have found it by searching for “TikTok SEO” on Google or Bing.
TikTok SEO is similar—but it takes place on TikTok. TikTok SEO is the practice of optimizing your video content (rather than your website content) for TikTok’s search engine, algorithm and “For You Page” (rather than for a search engine results page or SERP).
TikTok is becoming more and more popular for search. In fact, 40% of Gen Z will use TikTok and Instagram for search instead of going to Google. So if someone is searching for, say, a local place to get lunch, and you’re running TikTok for a restaurant or lunch spot, you want your videos to appear first. This is where TikTok SEO comes in.
Every search engine has its own factors that help content rank. Just like every social media platform has an algorithm that helps put relevant content in front of each user. With TikTok, they’re one in the same.
There’s been a lot of buzz around the TikTok algorithm due to its ability to place hyper-relevant content in their users’ feeds (called the For You Page or FYP for short). These factors also play a part in the content shown in search results.
There are three main factors used in determining which videos are shown to which users: user interactions, video information and device/account settings.
User interactions refer to the actions each user has taken on videos they’ve already watched. This information is saved to help improve the content shown to each viewer, creating a better user experience.
Some of these interactions include:
The algorithm pays attention to these actions to get an idea of the types of content each user likes and adjusts the FYP accordingly.
The information accompanying each video also helps the algorithm figure out what videos to show. This includes captions, hashtags, sound clips and other identifying factors on the videos. This will be one of the most important parts of TikTok SEO and ensuring your videos are shown when someone searches for relevant keywords or hashtags.
And finally, your own device and account settings also play a part. Information like the type of device you’re using, your location and your language preferences will impact the content shown on your FYP.
Knowing what the algorithm looks for is one thing. Knowing how to create content that ranks is another. Keep these five tips in mind when planning, creating and even publishing your TikTok video content to increase your chances of showing up in search and the feed.
Our content team conducts keyword research to pinpoint which web pages and blog posts make the most sense to create for our audience. Your social media team needs to do the same with your TikTok.
Some traditional SEO tools can be a great starting point. Tools like SEMrush and Ahrefs can help you get a general idea of what your target audience searches for on sites like Google to learn more about your industry or business.
You can also take advantage of TikTok’s Keyword Insights tool. This tool can help you find keywords, view relevant videos/ads and discover keyword phrases you can use in your captions.
Another great option is to use the TikTok app and its search engine yourself. Let’s say you’re managing the TikTok account for an online plant shop and care company. You might start with the basics, conducting a search on the TikTok app for “plant care.” TikTok’s search functionality will display a list of auto-populated results that other users are searching for:
Each of the auto-populated results could be an idea for a video or series of videos. You can also narrow down results even more by adding letters after your initial keyword request. Type out:
And so on and so forth to see additional video ideas. Use the traditional SEO tools to find even more starting points for keywords you can input into TikTok’s search function.
The next step is to create high-quality TikTok videos. You also need to create content consistently. TikTok recommends publishing videos 1-4 times per day, especially when you’re testing out new content types to see what your audience engages with most. The best times to post on TikTok vary by industry but posting more content also increases your chances of going viral.
Some tips for creating TikTok content that your audience will enjoy are:
Pay attention to the videos that do well so you can try to replicate that success. Eventually, you should land on a formula that works for your brand and help you get more followers.
Another key in creating high-quality and engaging content that TikTok users want to see is to leverage trending challenges and hashtags. TikTok challenges have been a staple since the app’s beginning. Many of the top TikTokers earned their place by starting and participating in challenges, and your brand can do the same.
Brand challenges like wet n wild’s #BiggerIsBetter challenge or Scotts #DoTheScottsSlide challenge have been great ways for these businesses to make a splash on the app and reach a large audience. Plus, highly-used hashtags can appear in search results, improving your SEO ranking.
Whether you decide to try to create your own challenge or hop on existing challenges that make sense for your brand, it’s a good idea to put this tactic into your TikTok marketing strategy.
Include your video’s keyword(s) in your caption, hashtags and any on-screen text you add to your video. This can help solidify your video’s relevancy to your topic, improving your chances at appearing in search results.
However, your captions should still be engaging. Don’t keyword stuff. Instead, strategically place your keyword within a caption that helps tell more of a story for your video. Ask questions and try to get your viewers to leave comments. You can then use these comments to make more video content. Consider incorporating some of the keyword phrases you discovered using the Keyword Insights tool.
In addition, you should include 3-5 hashtags in your TikTok caption for maximum results. And at least one of those hashtags should include your keyword verbatim to help your video rank. Find relevant hashtags by looking to competitor accounts or influencers in your niche. You can also try out the TikTok Hashtags tool to generate a few top hashtag options.
And finally, if you include on-screen text in your video (one of the many editing features available within the TikTok app), make sure at least one of your captions or text snippets includes your keyword. Using on-screen text or captions helps give the algorithm a better idea of what your video is about, but also helps with accessibility.
Finally, engage with your audience. Videos from active and legitimate accounts are much more likely to rank than inactive accounts that focus only on publishing and promoting.
There are several different ways to engage with your audience on TikTok—and encourage them to interact with your brand account as well.
One option is to go live. Live streaming is wildly popular on TikTok and can be a great way to showcase how things work behind the scenes for your followers and customers. Go live while you create or package products. Hold an AMA or FAQ session to answer follower questions about your products or services. Talk to people who join and comment on your live video to help them feel involved.
Another option is to use your regular video content to encourage your viewers to leave comments, like your video and share it with their own friends or followers. TikTok comments can be leveraged in future content, so if nothing else, ask questions, poll your audience and find other ways to get viewers to leave their own comments.
You can then use those comments to create a new video. This type of content feels natural to your audience and can encourage them to cycle through past videos to see where the comments came from. This increases your views, showing TikTok that you have a popular account and people want to see your videos.
Finally, consider collaborating with TikTok influencers. Find popular TikTokers in your industry and reach out to them about a partnership. They can create content promoting your brand and sending people to your account, growing your following and proving you’re a credible resource.
Your community on TikTok is going to be key for growing your account and creating high-ranking videos. For every minute you spend creating content, you should spend another interacting with others on TikTok.
Ranking well on TikTok starts well before you create your video. Implement SEO tactics into your planning, creation and publication phases to maximize your reach on the platform. Then keep an eye on your TikTok analytics to ensure you’re seeing the results you’re looking for.
Chloe West
Chloe West is a digital marketer and freelance writer, focusing on topics surrounding social media, content, and digital marketing. She’s based in Charleston, SC, and when she’s not working, you’ll find her playing card games or watering her plants. Connect with her on Twitter or LinkedIn.
Read all articles by Chloe West
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