In today’s rapidly evolving digital landscape, content creators, marketers, and everyday users are constantly looking for faster, smarter, and more creative ways to generate engaging visuals. Among the most groundbreaking developments in this space is AI video generation — a technology that enables anyone to produce high-quality videos using text, images, or voice inputs with minimal effort and maximum creative control.
At the forefront of this innovation is Lanta AI, an emerging platform offering intuitive, AI-powered video generation tools designed to empower creators across industries.
AI video generation refers to the use of artificial intelligence to create dynamic video content without traditional filming or editing. Instead of spending hours on production or hiring a full studio, users can input prompts like scripts, keywords, or reference images, and the AI automatically produces animated or realistic videos. The results are stunning, scalable, and ideal for everything from marketing campaigns to personal projects.
Lanta AI is an all-in-one platform built to make AI video creation simple and powerful. It supports both text-to-video and image-to-video workflows, meaning users can upload visuals or describe scenes and generate eye-catching content instantly. Whether you’re producing videos for YouTube, social media ads, or even personalized greetings, Lanta AI offers creative freedom and intuitive controls for professional results.
Their signature tool, the AI Video Generator, enables users to transform ideas into vivid motion with just a few clicks. Simply describe the scene you want — for example, “a dreamy zoom-out from a city skyline to outer space” — and the AI will animate it into a cinematic clip in seconds.
Among the most engaging and buzz-worthy tools offered by Lanta AI is the AI Kiss Video Generator. This tool lets users generate lifelike romantic scenes, from gentle kisses to steamy cinematic moments, ideal for storytelling, fan edits, or playful social media posts. It blends emotional realism with artistic flair, allowing users to create romantic clips that resonate with viewers.
This feature is especially popular among content creators on platforms like TikTok and Instagram Reels, where short-form, emotionally charged content performs exceptionally well. By combining intimacy with animation, AI kiss videos offer a new way to tell love stories in seconds.
AI-generated videos aren’t just about aesthetics — they’re a powerful tool for growth. Search engines increasingly favor video content, and social platforms prioritize it in their algorithms. With tools like Lanta AI, businesses can improve their engagement, visibility, and conversion rates through smarter video strategies.
From product showcases to educational explainers and short viral trends, AI-generated videos are becoming essential to any well-rounded content strategy.
The future of video creation is no longer limited by equipment, time, or budget. Thanks to platforms like Lanta AI, AI video generation is now available to anyone with a story to tell or a message to share. Whether you’re crafting an ad, a narrative, or a memorable visual moment, AI gives you the tools to bring your ideas to life — faster and better than ever.
If you haven’t explored the world of AI-powered content yet, now is the perfect time to start.
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Audiences in specific neighborhoods want your business to build relationships with them. Here's how.
While navigating the turbulent seas of marketing, don’t lose sight of one of your most important audiences: your local market. Reaching this group may require some targeted strategies. Local marketing is different from broader marketing efforts because it focuses heavily on building relationships within your neighborhood or a specific radius around your business.
Local marketing targets customers who live within a certain distance of a business’s location. It allows businesses to promote their products or services to current and potential customers in a specific city or ZIP code. Small businesses sometimes overlook this strategy, often taking their marketing cues from large national brands instead.
“What I love about local marketing, particularly from an agency owner’s point of view, is that no matter how large your company is, you’re always going to have more loyal customers in your local area,” said Aled Nelmes, CEO and founder of Lumen SEO.
Many local marketing strategies involve tailoring tried-and-true marketing tactics to attract nearby customers. While not every approach will be a perfect fit for every business, the following tactics can help you strengthen your local presence and connect more effectively with the community around you. Consider the following strategies:
The first and most important step in developing any marketing campaign is knowing your target audience. 
“You can’t market locally if you don’t first understand who you’re marketing to,” explained Nichole Williamson, chief strategy officer at Zilker Media. “Start by asking, ‘What does my customer care about? What problem are we solving for them?’ Knowing your audience allows you to develop messaging that resonates and design experiences that feel personal and intentional.”
Defining your target audience goes beyond basic demographics and market research. Consider what your ideal customer cares about, what motivates them and what types of content or messaging will appeal to them. Also, think about where they “hang out” digitally as well as physically. For example, are they active participants on Instagram or TikTok? Or is Facebook more their cup of tea? Do they attend local events or participate in community forums?
Once you understand your audience, the next step is to reach them in relevant and personal ways. This means building your local campaigns around their interests, behaviors and needs and using the platforms, messages and incentives most likely to resonate with them.
In both your traditional (print ads, flyers, etc.) and digital marketing strategies (social media outreach, email marketing campaigns), focus on what interests your audience. Use search terms they’ll likely use, and create advertisements that explain how your product or service solves a problem they’re dealing with.
Engagement often comes down to creating a sense of connection and relevance, even in small, unexpected ways. Aled Nelmes, CEO and founder of Lumen SEO, shared how subtle, psychology-driven cues can encourage people to interact with a business more naturally and meaningfully.
“My favorite [local marketing] examples have been a local café putting chairs and tables outside even if it’s raining to suggest they’re open from a distance,” Nelmes shared. “I’ve also seen a village shop offer a ‘postcode discount,’ the irony being that everyone within a 10-mile radius is within that postcode, but the consumer feels a sense of exclusivity nonetheless. It’s those psychological tricks that I’d suggest for long-term success over high-spend ads.”
Local marketing isn’t just about advertising; it’s also about building real relationships. Find opportunities to show up in your neighborhood and support causes your customers care about. Attend local events, volunteer for community projects, or donate branded prizes to raffles and contests. These simple actions can improve your visibility and give people a reason to return to your business.
Williamson encourages businesses to make community involvement a part of their brand. “Sponsor the local high school football team. Host an educational seminar for other small businesses,” Williamson suggested. 
However, Williamson emphasized that true engagement takes more than just writing a check. “Community involvement builds visibility and credibility, both of which are essential for long-term loyalty.” 
One of the easiest ways to drive local traffic is to ensure your business appears in local search results. You can do this by claiming and optimizing your listings on platforms like Google Business, Yelp and other industry-specific directories.
“Local directories are a powerful digital storefront,” Williamson said. “Ensuring your business is listed — and that the listing is accurate and up-to-date — boosts your visibility in local search and signals credibility to both search engines and customers.”
Positive customer reviews are among the most effective tools for building trust in your local community. While people are often quick to share negative feedback, positive experiences can be just as powerful, especially when you make it easy for customers to share them.
Encourage satisfied customers to leave reviews on platforms like Google, Yelp or Facebook. If you receive great customer feedback in person, via email or on social media, ask if you can share it on your website or marketing materials. The more visible your happy customers are, the more likely others are to give your business a try.
Don’t underestimate the power of local media, especially in smaller communities. Local newspapers, radio stations and TV shows often have loyal, engaged audiences, and they’re always looking for stories with a community appeal.
Pitch a newsworthy event, sponsor a themed segment, or offer to be a local expert in your field. When you appear or are featured on local media, you can raise awareness, build credibility and drive more foot traffic to your business.
Search engine marketing (SEM) is a powerful way to reach potential customers in your area. With tools like Google Ads, you can create targeted campaigns that drive both online traffic and in-person visits to your brick-and-mortar location.
Pay-per-click (PPC) ads and other location-based targeting options help ensure your business appears when local customers conduct searches for relevant products or services. These campaigns can help you get the most bang for your marketing dollar by reaching the right audience at the right time.
Search engine optimization, especially organic SEO, helps your business show up in search results without relying only on paid ads. For best SEO results, you’ll need to create valuable content for your audience and optimize your website.
“Good local SEO ensures that when someone searches ‘best bakery near me’ or ‘community bank in Austin,’ you show up,” Williamson explained. “That means optimizing your Google Business Profile, using localized keywords, and ensuring your website is technically sound and mobile-friendly.”
Organic SEO takes time and consistent effort, and it could take months before you see real results. However, the long-term benefits can be enormous. As search engines continually change and refine how they present relevant local results, like nearby restaurants, service providers and shops, your SEO strategy becomes even more valuable.
Social media is a great way to connect with your local community in a way that feels both professional and personal. For best results, focus your social media marketing on the platforms your audience already uses, whether that’s Facebook, Instagram or Nextdoor, and use those social channels to answer followers’ questions, share updates and start conversations.
Consistent, authentic interaction can help build trust, help sustain and grow customer relationships, and help nearby customers remember your business.
Contests and promotions can be great tools for engaging a local audience. You can even go viral with a contest that captures interest quickly online. Get creative with your approach, and offer prizes your ideal customers will actually value. You can also tie promotions to local events, holidays or community causes to build goodwill and brand awareness.
Nelmes advises brands to reward more participants with tiered incentives instead of offering a single big prize.
“I recommend offering a 1st, 2nd and 3rd prize to increase the number of entries,” Nelmes shared. “You will also enjoy stronger word-of-mouth benefits following the competition, with more winners advocating for your now more generous brand.”
Positioning yourself as a trusted expert in your field can help you stand out from local competitors and build lasting customer loyalty. To do this, create relevant, helpful content on your website, blog and email newsletter that answers common customer questions or explains industry trends. This strategy builds credibility, supports your SEO efforts, and helps you stand out from the competition.
Nelmes points out that becoming an authority or noted expert doesn’t have to mean winning national awards. In a smaller local market, being the go-to provider in your niche can carry more value than broader recognition.
“Establishing yourself as an authority varies in importance depending on the size of your local area,” Nelmes noted. “You can gain authority in hairdressing by being the only hairdresser in your area, and therefore can often waste time trying to win national awards instead of developing new services to offer to your regular customers to increase lifetime value.”
Cross-promotion is a simple, mutually beneficial strategy where two or more businesses market each other to their customers. It helps each business expand its reach, attract new clientele and boost sales, all without significantly increasing marketing costs.
“There’s a reason theme parks place drink stands next to salty food restaurants; they grow each other’s demand, like a symbiotic relationship,” Nelmes explained. “The potential wins here are huge, and therefore collaborating with local brands is essential and very important.”
Nelmes encourages small businesses to think creatively about potential local partners. “In an ideal scenario, you would be located close to those partners, but a great social media campaign can bring brands closer together than ever,” Nelmes said.
He also recommends tying these partnerships to specific seasons or events to maximize engagement. “For example, a florist could partner with a local deli to offer a competition in which customers could win a Valentine’s Day experience. Watch how seasonality, social media and the power of two brands create more local interest than you’ve ever seen.”
Hosting or sponsoring local events is a great way to raise brand awareness and connect with your community in person. Whether it’s a seminar, fundraiser, festival booth or neighborhood celebration, these gatherings let you meet potential customers, share your brand’s personality and create positive experiences people associate with your business.
Choose an event that appeals to your target audience and matches your brand values. You’re not just providing entertainment or information — you’re building relationships and trust that can lead to long-term customer loyalty.
Local customers often discover businesses through mobile searches, whether they’re looking for a place to eat, shop or book a service. A mobile-friendly website helps provide a great user experience and is also a key factor in SEO, as search engines prioritize responsive, fast-loading websites.
Follow responsive web design best practices to ensure a smooth user experience across devices. Your site should automatically adjust to different screen sizes, with quick load times, clear navigation, clickable buttons and easy-to-read content.
Nelmes emphasized that mobile-friendly sites help consumers make more purchases.
“Whilst having a mobile-friendly website varies in importance depending on your target audience, you can’t deny that for all demographics, it’s becoming increasingly important, especially as users become more confident paying for and booking things online via their smartphone,” Nelmes explained.
Amanda Hoffman contributed to this article. 
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LLM Seeding: A New Strategy to Get Mentioned and Cited by LLMs  Backlinko
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As AI-driven search overtakes its traditional counterpart, LLMO is becoming essential for digital visibility. Our expert offers some tips for thriving in the new era.
The whiplash is coming.
For the better part of a quarter century, digital marketing teams have obsessed over driving potential customers to their websites. We’ve chased the algorithms. We dived deep into analytics dashboards. If we were lucky and diligent, we succeeded at driving website traffic.
Now, if companies don’t act quickly, move beyond SEO and embrace LLMO, they risk seeing all of that work over the last 25 years being washed away. Semrush’s research shows that visitors from AI search will surpass visitors from traditional search by 2028.
The starter’s pistol just went off, and everyone is loitering at the starting line. 
If you don’t start moving in this direction today, your firm could be on the path to digital invisibility. 
Large language model optimization (LLMO) is the process of optimizing content to appear in answers generated by AI tools like ChatGPT and Perplexity. Unlike traditional SEO, LLMO prioritizes authoritative third-party citations, semantically complete content chunks and formats like Q&As and listicles that are easily parsed by LLMs. As AI-driven search overtakes traditional search, LLMO is becoming essential for digital visibility.
More on the AI Search EraWhy Generative Engine Optimization (GEO) Is the New SEO
 
When you enter a prompt into an LLM like ChatGPT or Perplexity, you get an answer. The LLM creates that answer from information it’s been trained on. When your preferred AI tool provides a source for its answer, you want your company to be one of them. 
But this isn’t just about content on your website. LLMs typically favor credible, third-party sites — think media outlets, Wikipedia, LinkedIn and even Reddit. Really, anything with a gatekeeper.
The LLMs favor authoritative content and thought leadership. If you have proprietary data or statistics, even better. You can’t write a 1,500-word blog post with a bunch of grammatical mistakes, publish it on your website and declare it “authoritative” just because it’s long. 
This is one of the secrets of LLMO here in the early days — this is hard work. The good news is that, if you’re willing to do that hard work, you can surge to the forefront of how companies in your industry show up in LLMs. 
 
Think of Googling a recipe: You see some enticing options, you click on a link or two, and you’re thrust into a long-and-winding SEO-ified tale of the chef’s upbringing and how this is the chicken their mom made when they were a kid. Perhaps entertaining, but more likely, annoying. This is what SEO has done. For the user, they went to a search engine looking for answers and instead we typically got something that took up our time and may or may not have provided the answer.
With LLMs, the user experience is so. Much. Better. Ask a question, get an answer. Sure, it might not always be the right answer, but search engines didn’t necessarily show you the right answer either, right? 
Paradoxically, using AI to search for answers is a more human experience. If I ask my friend a question, they give me an answer. You know what a friend doesn’t do? Give me 10 different options, eight of which he’s being paid to tell me about. 
LLMs interpret context, nuance and intent, prioritizing helpfulness over keyword match. Unlike traditional search, LLMs synthesize their answers from multiple sources. This fundamentally changes how people discover content and how it needs to be optimized.
LLM search is just better for the user, which means that’s where they’re going to turn for answers. In turn, this means that’s where you need to show up.
Clinging to your current SEO strategy is a path to failure. There are some similarities, but LLMO is fundamentally different in how you structure content, where you get that content published and what your goals are. 
Perhaps most importantly, the business model of an LLM is different from Google’s. Rather than relying on ad revenue, the LLMs are subscription-based, a monumental shift that completely changes how information is delivered to the user and how the user responds.
Here’s the scenario: Someone types into Perplexity, “What cybersecurity consultants are best for health systems?” or “Which cybersecurity consultants help with SOC 2 Type II audits?” You want your firm to be in that answer.
You can get there through ongoing entity (not page) optimization, third-party citations and content clarity; these are the new “ranking factors.” Let’s break them down.
LLMs consume content in “chunks” rather than full pages or websites, so you’re optimizing your content differently than you would for SEO. This means you need to create passages that are complete and semantically rich. For instance, in this very small example, I wrote “LLMs consume content…” rather than “The bots consume content…” or “They consume content…” because the LLMs are not looking at the paragraph before; they’re scanning individual chunks of content. This also means you don’t have to write ludicrously long blog posts just to hit some mythical magical word count.
Third-party citations are huge for LLMO. LLMs are going to trust an established, credible website more than they are your company’s. Think big, information-rich websites like Wikipedia, LinkedIn and media outlets. These sites have significant audiences and some type of gatekeeper, whether that gatekeeper is an editor or a snarky mob. This means that media relations should be right at the heart of your LLMO strategy. Placing articles with a clear and specific point of view with media outlets will drive your “share of model” in LLMs.
Here’s a chart showing publishers that have made deals with the LLMs to use their content as “training data.” Sites and publishers including The New York Times, Conde Nast, Reuters, the Washington Post and Reddit are all being paid to allow LLMs to train on their content.
LLMs reward your brand for content clarity. This means the content should be structured for AI comprehension, not just human readability. Listicles, Q&A formats and wiki-style pages are easy for LLMs to read and so, even if the idea of yet another listicle makes you want to pull your hair out, you need to embrace these content formats in this new era.
Optimize in the New EraHow to Overcome the Three Horsemen of the Content Apocalypse
 
In a very interesting way, what’s old is new again. After 25 years of obsessing over a black box algorithm, marketing your business is returning to the idea of brand building and thought leadership to build credibility and reach. LLMO rewards clarity, authority and insight — which is what human beings are looking for too.
If you infuse more humanity into your marketing and try to truly be helpful, you will be heading into the right direction in the age of LLM discovery. It’s all about becoming the trusted voice in the answer.

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Enrich Tuesday’s Session 18: Profitable SEO Strategies  www.savannahbusinessjournal.com
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