A First Look At The New Generative AI Effects In YouTube Shorts – Dataconomy

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YouTube is integrating GenAI into its Shorts creation hub, introducing photo-to-video generation and AI-powered video effects. These tools, powered by the company’s Veo 2 model, also incorporate YouTube’s new AI Playground for content generation.
Google is deploying new GenAI creation tools for YouTube Shorts users, enhancing utility for captured content. These features reside within the Shorts creation hub, enabling content generation from still photos, existing videos, and drawings.
YouTube announced three primary GenAI functions for Shorts creators. The first is a photo-to-video feature, which uses a single image to generate a short clip based on a user suggestion. The exact length limit for these generated clips has not been specified. Shorts is also expanding its in-app effects. Within the AI section, two new effects are selectable before recording. The “underwater effect” generates frames between organically captured ones, depicting the subject as if in water. Additionally, the effects section allows users to transform doodles into generated colorful images.
This GenAI update integrates Google’s AI Playground with YouTube Shorts. The AI Playground focuses on content generation, allowing users to create videos and music from prompts, similar to other LLM models. This generated content can then be posted to YouTube Shorts. YouTube states that generated content will be clearly labeled to indicate AI use.
These AI tools for Shorts are powered by Veo 2, Google’s second-best generation model, despite earlier indications that integrations would utilize Veo 3. YouTube noted these tools would operate on Veo 3 in the future, without providing a specific timeframe.
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YouTube also confirmed these features are rolling out now and over the next few weeks in the US, Canada, Australia, and New Zealand.
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Samsung phones on One UI 7 get July 2025 Google Play System Update – Sammy Fans

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Samsung phones on One UI 7 get July 2025 Google Play System Update  Sammy Fans
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Marketers Are Putting More Content and Quality Control in the Hands of AI – The Wall Street Journal

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Marketers Are Putting More Content and Quality Control in the Hands of AI  The Wall Street Journal
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Google Pixel 10 Launch: Check expected date, specifications, features and other key details – The Economic Times

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Google will launch the Pixel 10 series on August 20. The design is already out. A teaser clip shows a greyish ‘Moonstone’ colour. The India launch is on August 21. It will rival Samsung Galaxy S25 and iPhone 17. The phone features a Tensor G5 chip. It has upgraded cameras and display.

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100 Best AI Marketing Tools I’m Using to Get Ahead in 2025 – Bookmark It – Vocal

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New Google Core Update Impacts Tourism Sites in India, USA, UK, Canada, Australia, Japan, France, Germany, Italy, Spain, Mexico, Thailand, Indonesia, South Africa, Brazil, and UAE: Here’s What You Really Need To Know – Travel And Tour World

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Thursday, July 24, 2025
In bustling Delhi markets, tranquil Swiss valleys and on surfing beaches in Bali, legions of K.H.P.’s — known in marketing circles as keyword hoarding page holders — have been asking a difficult question: “Why is my Web site not showing up on Google anymore?” The nervousness had travelled across tourism destinations from India and US to Spain, Indonesia and South Africa following the latest core algorithm update by Google in June 2025 which led to significant fluctuations on search ranks. Tourism companies, which owned websites online, have reported even without any visible writing problems, traffic decreases. Google gave a detailed public answer for the first time in years, and though it did not offer a solution, it did provide long-awaited explanation. It said the update doesn’t address mistakes or spam, but instead adjusts how the system evaluates the overall quality and relevance of content. The biggest takeaway? There is probably nothing technically wrong with your page — It just isn’t as good anymore.
Making Sense of the Update: It’s Not a Penalty, but a Re-Evalutation

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Google compared the update to updating a list of the top 100 movies in the world. In a list like this one, films that had previously occupied the top can slide down not because they got worse, but because other movies were better. If the same concept can be applied to the world of web content, then sites from the world of tourism which have been ranked high to date could suddenly find themselves dropping if new, more thorough or interesting content has now appeared. Google said this page doesn’t need a fix “as there might not be anything broken.” Instead of reaching for technical SEO, or hoping that a quick fix can solve ranking problems, content creators can transform how their pages serve actual people. Do they actually help, are they reliable and are then insightful? Do they actually have utility for someone planning a visit to Banff National Park in Canada, the rice terraces of Bali or the Maasai Mara in Kenya?
Tourism Boards and Governments Sound the Alarm

Google’s message has not gone unheeded by many countries whose economies are heavily dependent on travel and tourism. In India, millions of people depend on domestic and international tourism for their livelihoods and, the Ministry of Tourism issued domestic advisories advising regional and state tourism sites to audit their content “meticulously”. The United States National Travel and Tourism Office made similar recommendations to Google’s, including that the websites of states should “determine” the competiveness of their presence on search engines as well as examine user experience, clarity, and originality. In the U.K., VisitBritain emphasizes that destination marketing websites should not merely promote a place — they should narrate its story. Similar warning and advisory measures have also been taken in Australia, France, Italy, Germany, Thailand, Mexico as well as UAE – which receives huge percentage of its GDP from tourism.
Now Content Depth, Trust and Authority More Important than Ever for Rankings
At what lies in the middle of Google’s new algorithm lies an ethos of rewarding depth in the way that it ranks content. Instead of cobbling together rewrites of other sources or using articles as receptacles for keywords, tourism websites now have to serve up content that feels helpful and reliable to a live person. If you’re adding a page about the Eiffel Tower, it can’t just include opening hours; it should provide local tips, photos from the tower in different seasons or “secret” viewing spots that tourists might not be aware of. Great Barrier Reef Diving Articles about diving in the great barrier reef should be discussing safety precautions, environmental news and personal experiences of certified divers. Travel blog or tourism board, content should look believable. Nowadays, Google puts much more emphasis on visible author credentials/trustworthy source/editorial oversight. It also rewards sites that act and look clean and you won’t spot obnoxious advertising on such sites, plus mobile performance is very important for international tourists who are constantly on the move as they browse.
Ripple of Impact on the Tourism Economy
The timing of this update could hardly be more delicate. And after several years of constrained travel brought on by global events, many destinations had only just started to open their doors to visitors with renewed vigor. New York City expects more than 68 million visitors in 2025, more than before the pandemic struck. In Japan, domestic tourism has approached historic levels, buoyed by campaigns to showcase rural destinations like Hokkaido and Okinawa. Significant expansion in eco-tourism has also been observed in South Africa, and Brazil, with Dubai drawing millions into its cultural festivals and luxury experiences. But the sites that lost visibility as a result of the update are now likely to feel the detrimental impact on traffic – and orchestrated trips booking, hotel stays, restaurant reservations, and yes, local craft markets – too. There is really a domino effect from loss of web exposure to financial loss — and the countries are reacting.
No Technical Fixes, Just Good Content and Storytelling
Google was emphatic in stating that there is no code-based ninja tactic or back-end hack to bounce back ranking-wise after an update. Instead, it recommended that creators should invest in user experience and create content that felt authentic and helpful. Tourism sites are being urged to re-examine their stories. And instead of dry lists and generic overviews, pages should offer in-depth stories, expert quotes, clear sourcing and organized content that genuinely helps travelers. Countries such as Canada are encouraging regional pages to showcase local guides, recipes and cultural insights in new blog series. In Italy, heritage town websites are being refreshed with professionally written content about lesser-known attractions, cobbled together from local historians and artists. The signal that seems to have been sent round the globe is: Display your humanity, your knowledge, your singularity.
Small Voices Finding Big Audiences
In Himachal Pradesh, an owner who had described her personal history in the region on Airbnb noticed a 200% rise in time-on-page within a month of updating her listing. Her story struck a chord not only with travelers, but also with Google’s algorithm, which today values emotional depth, firsthand experience and personal expertise. There and in Mexico, a blog operated by local surfers managed to surpass larger travel portals when it included personal guides, video interviews and practical travel safety information supported by local data. These local wins show that this change of course from Google, no matter how difficult, is also empowering. It is a great equalizer, allowing the voices with genuine knowledge to rise above those just about trends.
A Way to Rebuild and to Thrive
There is no date indicated for full recovery, Google has informed that future core updates can allow sites to recover visibility, if they have made significant corresponding improvements. Nowadays many tourism destinations are running regular content reviews, based on feedback from travelers, and employing content creators with domain experise. They’re also refreshing about pages, author bio pages, and re-visiting internal links to make navigation easy. Governments have also started backing smaller tourism boards and destination marketing agencies with training resources on how to follow the guideline hat/tips of Google. It’s not easy, but it is a transition we need to make.
The Future of Tourism Online: Why ‘Real’ Matters-People, Places and Stories
As the sun dips behind Uluru, or the canals in Amsterdam shimmer by the city lights, one truth is made obvious: tourism is reliant on the stories we share, and the trust we build. The digital arena is at global scale, yet every click, visit, and booking starts with a traveler encountering meaningful content that opens their heart to the journey. Google’s core update is another way of saying that quality is no longer just an option, it’s an expectation. Post-update, it’s no longer about chasing the algorithm. It’s serving the people behind the search bar. And maybe that journey … turns out to be the heart of travel itself.

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Google updates Ads Data Hub methodology with expanded metrics scope – PPC Land

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Google expands measurement capabilities for advertisers with new metrics and refined traffic classification standards in latest platform documentation.
Google updated its Ads Data Hub methodology documentation on July 18, 2025, introducing ten new metrics to the platform’s accredited measurement framework while removing YouTube Reserve from out-of-scope traffic classifications. The changes expand measurement capabilities for advertisers seeking comprehensive campaign analysis through Google’s enterprise data platform.
According to the updated description of methodology document, the platform now includes additional metrics in its Media Rating Council accredited measurement framework. The expansion covers viewability and traffic measurement capabilities across desktop, mobile web, and mobile application environments for YouTube and Google Video Partners inventory purchased through Google Ads and Display & Video 360.
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The methodology update removes “YouTube sold through YouTube Reserve” from the out-of-scope ad format section, indicating expanded coverage for reservation traffic measurement. Google added specific notation about reservation traffic bought through Google Ads “reserve” or Display & Video 360 “Programmatic Guaranteed Deals,” clarifying that while this inventory appears in Ads Data Hub reporting, it remains outside MRC accreditation scope.
Ten new metrics entered the accredited measurement table, though Google’s documentation does not specify the exact nature of these additions. The metrics complement existing measurements for gross impressions, viewable impression distribution, viewable impressions, and viewable rate across Google’s advertising platforms.
These technical enhancements matter significantly for the marketing community because they expand the scope of accredited measurement available through Ads Data Hub. PPC Land has extensively covered Ads Data Hub developments, noting how the platform serves as Google’s enterprise solution for advertisers requiring event-level data analysis while maintaining privacy protections.
The platform enables advertisers, agencies, and third-party measurement vendors to query campaign data from YouTube and Google Video Partners inventory. Business partners must undergo Google’s qualification process before accessing the system, which provides read-only access to Google ads data with options for joining first-party advertiser data.
Ads Data Hub follows industry standards for accessing campaign-level data sourced from YouTube and in-stream video inventory of Google Video Partners. The platform maintains Media Rating Council accreditation for its measurement technology, certifying adherence to industry standards for counting interactive advertising metrics.
The measurement framework encompasses reporting for impressions and viewability metrics across desktop, mobile web, and mobile application environments. Traffic filtration removes both general invalid traffic and sophisticated invalid traffic techniques served through Google Ads and Display & Video 360 platforms.
Google’s filtration methodology operates through two separate processes. Real-time joining at log-processing time annotates events as spam, capturing approximately 98% of spam events according to Google’s empirical testing. A post-processing pipeline performs corrections on processed ad event data, looking back sufficient days to ensure comprehensive spam event capture.
The post-processor pipeline runs daily and captures virtually 100% of available spam event corrections within seven days. When events receive spam marking, they become excluded from official reporting statistics query results. Google’s analyses estimate immaterial discrepancy levels of less than 1% at the event level between Ads Data Hub and upstream platforms due to timing differences.
Privacy check filtration applies to MRC-accredited metrics collection. Rows lacking sufficient aggregation for end-user privacy protection get dropped from results. The system requires data on 50 or more users for row inclusion, though immutable queries producing MRC-accredited metrics face lower filtering likelihood than custom queries.
The filtering probability increases for campaigns with low event numbers, such as those with restricted budgets or narrow targeting parameters. Custom queries run repeatedly prior to MRC query execution over identical events also elevate filtering risk.
Ads Data Hub utilizes BigQuery projects connected through APIs. Google uploads and manages Google ads data in one project while customers upload and manage their data in separate projects. This architecture enables user-level analysis while maintaining privacy protections through aggregation requirements.
User matching in Ads Data Hub excludes users who opt out of advertising. Match requests from apps face lower success rates because mobile devices isolate app traffic and identifiers. iOS events require origination from apps on iOS 14.5 or later with user permission under Apple’s App Tracking Transparency framework.
The iOS 14.5 launch in April 2021 has not significantly impacted overall Ads Data Hub cookie or RDID matching, though Google expects variation among user segments by browser preference. Browsers like Safari or Firefox actively manage cookies, potentially affecting matching rates.
Google continuously optimizes ad placement position to meet advertising goals and user interaction patterns. The platform provides access to data from Display & Video 360 and Google Ads, both adhering to appropriate industry standards for click, viewability, and impression measurement.
The July 18 update represents Google’s ongoing commitment to expanding measurement capabilities while maintaining privacy standards. These enhancements enable more comprehensive campaign analysis for advertisers requiring granular performance insights through accredited measurement frameworks.
Marketing professionals utilizing Ads Data Hub gain access to expanded measurement capabilities that support more detailed campaign optimization strategies. The platform’s integration with Google’s advertising ecosystem provides event-level data analysis while preserving user privacy through aggregation requirements and sophisticated filtration systems.
Ads Data Hub: Google’s enterprise-level data platform that enables advertisers, agencies, and measurement vendors to analyze event-level campaign data while maintaining user privacy through aggregation requirements. The platform provides access to YouTube and Google Video Partners inventory data purchased through Google Ads and Display & Video 360, allowing custom queries and first-party data integration for comprehensive campaign analysis.
Media Rating Council (MRC): An independent organization that establishes measurement standards and accredits digital advertising measurement technologies to ensure industry compliance and accuracy. MRC accreditation certifies that Google’s measurement technology adheres to industry standards for counting interactive advertising metrics, providing advertisers with trusted measurement frameworks for campaign evaluation and optimization.
Google Video Partners: A network of video publisher websites and mobile apps where advertisers can extend their YouTube campaigns through Google’s advertising platforms. This inventory provides additional reach beyond YouTube.com, enabling advertisers to access diverse video content environments while maintaining consistent measurement and reporting standards through Google’s advertising ecosystem.
Viewability Metrics: Measurement standards that determine whether display advertisements had the opportunity to be seen by users, typically requiring at least 50% of the ad’s pixels to be visible for one second or longer for display ads. These metrics provide advertisers with insights into ad exposure effectiveness and enable optimization of campaign delivery to maximize user engagement opportunities.
Invalid Traffic Filtration: Sophisticated detection and removal processes that identify and exclude fraudulent or non-human traffic from advertising measurement reports. Google employs both general invalid traffic techniques and sophisticated invalid traffic detection methods to ensure accurate reporting, protecting advertisers from inflated metrics caused by bots, accidental clicks, or malicious activity.
Privacy Aggregation: Technical requirements that ensure individual user data cannot be identified within query results by mandating minimum thresholds of 50 or more users per data row. This privacy protection mechanism enables advertisers to access valuable insights while maintaining end-user anonymity and complying with privacy regulations across global markets.
BigQuery Integration: The technical architecture that connects Ads Data Hub to Google’s cloud-based data warehouse platform, enabling advertisers to run complex SQL queries against large datasets. This integration allows customers to join their first-party data with Google’s advertising data while maintaining data separation and privacy controls through distinct project structures.
Event-Level Data: Granular information about individual advertising interactions including impressions, clicks, and conversions that enables detailed campaign analysis and attribution modeling. This data granularity supports advanced measurement techniques while requiring careful privacy protections to prevent user identification through data aggregation and anonymization processes.
YouTube Reserve: Premium YouTube advertising inventory sold through guaranteed deals and direct sales channels rather than programmatic auction systems. While this inventory appears in Ads Data Hub reporting capabilities, it operates outside the scope of MRC accreditation due to different measurement and delivery mechanisms compared to standard programmatic advertising placements.
Campaign Optimization: The ongoing process of analyzing advertising performance data to improve campaign effectiveness through targeting adjustments, budget allocation changes, and creative modifications. Ads Data Hub supports these optimization efforts by providing detailed measurement insights that enable data-driven decision making for advertisers seeking to maximize return on advertising investment across Google’s platform ecosystem.
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Who: Google updated documentation affecting Ads Data Hub users including advertisers, agencies, and third-party measurement vendors requiring enterprise-level campaign data analysis.
What: Google expanded the platform’s methodology documentation with ten new metrics in the MRC-accredited measurement framework while removing YouTube Reserve from out-of-scope traffic classifications.
When: The methodology update took effect July 18, 2025, as documented in Google’s official release notes.
Where: Changes apply globally to all Ads Data Hub implementations across Google’s advertising ecosystem including YouTube and Google Video Partners inventory.
Why: The updates expand measurement capabilities for advertisers requiring comprehensive campaign analysis while maintaining Media Rating Council accreditation standards for industry-compliant metrics reporting.

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