BMA has learnt that Netflix is experimenting with artificial intelligence (AI) tools in its content creation process. According to recent reports, the streaming service is utilising video production tools from Runway AI, although specific details about their application remain unclear. This news follows comments from one of Netflix’s co-CEOs during an earnings call, revealing that AI-generated videos had been integrated into the series The Eternaut. Walt Disney is also reported to be exploring the same AI tools for their productions.
A Bloomberg report indicates that Netflix has started testing Runway AI’s content production tools. Citing unnamed sources, the report suggests that the streaming giant is evaluating the compatibility of Runway’s video generation software with its existing production processes.
Details on whether Netflix intends to utilise the technology for complete scene generation or to reduce VFX expenses are not clearly outlined. Furthermore, it is unclear if Runway’s AI tools will be incorporated into post-production and editing procedures.
Walt Disney is mentioned as another studio in discussions regarding Runway’s video generation capabilities. While the company has considered this technology, it reportedly does not plan to embed it into its content production workflows.
As AI-generated tools slowly gain traction in Hollywood, resistance from actors and writers persists. Netflix co-CEO Ted Sarandos highlighted the efficiency and cost-effectiveness of AI videos for The Eternaut. However, Runway’s tools were not employed for that specific project. Meanwhile, Amazon’s House of David has incorporated Runway’s AI models to generate scenes within certain segments.
The integration of AI in filmmaking continues to provoke debate, with the Writers Guild of America (WGA) calling on major studios, including Netflix, to take a firm stance against any company using their members’ works to train AI systems.
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Small businesses can’t afford to overlook their online presence. Search engine optimization, SEO, is a game-changer and is the key to becoming discoverable online. In today’s episode of The Small Business Show, Darren Tessitore, owner and CEO of Thrive Management, will share his best tips to improve your business’s SEO strategy.
First, it is essential to understand how consumers search for businesses online. So, Tessitore provides an overview of the typical consumer journey to discovering a new local business:
This unlocks a new question: how do you make sure your business appears when someone searches nearby? The key is in your SEO strategy.
It’s vital to claim or set up your free business listings in the Google and Apple ecosystems using Google Business Profiles and Apple Business Connect.
When setting up your profiles, ensure your profile correctly represents your business by choosing the correct primary category.
Create your business description and ensure that it accurately reflects what your business is, what it does, and what types of goods and/or services it provides. When crafting this description, insert as many keywords as possible.
Customers are more likely to visit a business with multiple photographs than one with a single photo. Therefore, be sure to add as many high-quality photos as possible of the exterior, interior, and candid shots when customers are present.
Reviews are critical and can often be the tipping point in customer choice.
Remember that Google is currently the dominant search engine, and this is where you should primarily direct customers to provide their reviews. However, this may vary by industry.
Tessitore emphasizes that people love helping others, particularly after you’ve provided them with excellent service. The best way to poise the question is by thanking them for their business and asking, “Do you mind helping me?”
Once they agree, ask for a review. Making the process as easy for the customer as possible is essential. Create a scannable QR code that directs them to the review site. If you can, remain by them as they write the review, as they’re more likely to finish it
Responding to reviews is a great way to engage with customers and strategically boost your profile’s SEO ranking. When responding to a review, include keywords within the response. In addition, appropriate responses to bad reviews can also help improve how potential customers perceive your business.
Tessitore often sees companies burning through tens of thousands of dollars every year to employ an SEO company. While they’re experts at what they do, it’s best to use them once you’ve completed the basics of SEO yourself.
With millions of businesses nationwide and more consumers resorting to apps to find new businesses to patronize, it’s crucial to become easily discoverable online. Tessitores’s tips are straightforward and can make a huge difference in your company’s SEO practices and discoverability.
ASBN, from startup to success, we are your go-to resource for small business news, expert advice, information, and event coverage.
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The TOI Tech Desk is a dedicated team of journalists committed to delivering the latest and most relevant news from the world of technology to readers of The Times of India. TOI Tech Desk’s news coverage spans a wide spectrum across gadget launches, gadget reviews, trends, in-depth analysis, exclusive reports and breaking stories that impact technology and the digital universe. Be it how-tos or the latest happenings in AI, cybersecurity, personal gadgets, platforms like WhatsApp, Instagram, Facebook and more; TOI Tech Desk brings the news with accuracy and authenticity.Read More
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AI SEO agency Search Influence announced that its CEO and Co-Founder Will Scott, an AI SEO Expert, will be a featured speaker and moderator at Pubcon Pro 2025, held June 19-20 in Austin, Texas.
Will will share insights on how artificial intelligence is transforming SEO workflows and what it means for agencies and in-house marketers. He is scheduled to speak in sessions titled “AI-Powered Agencies: Automate 80% of Your SEO Work,” and “AI and SEO Content Generation.”

In “AI-Powered Agencies: Automate 80% of Your SEO Work,” Will will outline the systems and strategies that allow marketing teams to integrate AI into their day-to-day SEO operations. Rather than replacing marketers, AI tools enable greater efficiency, faster execution, and a stronger focus on strategic thinking. Will will demonstrate how agency leaders can use AI not just to cut costs, but to elevate the quality and consistency of their SEO services.
Later that day, Will will speak in “AI and SEO Content Generation,” a forward-looking panel featuring experts discussing the tools and techniques reshaping content development. The session will address challenges like maintaining originality, ensuring accuracy, and aligning content with search intent in an AI-driven environment. With his background in both technical SEO and content strategy, Will will guide the conversation toward practical, future-ready insights that attendees can bring back to their teams.
“AI isn’t just changing how we do SEO, it’s redefining what effective search optimization looks like. From content creation to technical implementation, AI enables us to work smarter, move faster, and deliver more value. The marketers and agencies who embrace this shift will gain a major competitive edge, while those who resist risk being left behind,” said Will Scott.
Will Scott is a nationally recognized digital marketing leader and the CEO and Co-Founder of Search Influence. Known for coining the term “barnacle SEO” in 2008, he has been at the forefront of search innovation for over two decades. As a full-time faculty member at Local U, Will is a frequent speaker at major industry conferences, including SMX and Pubcon.
Pubcon Pro 2025 will spotlight the growing role of AI in digital marketing, with sessions focused on SEO automation, paid media, and technical strategy. Attendees can expect practical insights from industry leaders, hands-on learning, and valuable networking opportunities. The conference draws agency owners, in-house marketers, and digital professionals from across the country.
As AI becomes increasingly responsible for what users see first in search, Search Influence has focused on helping clients optimize for this new reality. Their AI SEO methodology emphasizes topical relevance, structured formatting, entity clarity, and performance tracking to ensure their clients’ content is both machine-readable and human-relevant.
In higher education in particular, Search Influence has developed a tailored service offering designed to help colleges and universities navigate the shift to AI-powered search. The firm’s Higher Ed SEO Roadmap provides marketing teams with a structured action plan to future-proof their content strategy and maintain visibility with prospective students, faculty, and donors.
To learn more about Search Influence’s AI SEO strategies, call (504) 208-3900, visit https://www.searchinfluence.com/, or send inquiries to:
Search Influence
1423 Pine Street
New Orleans, LA 70118
About Search Influence:

Search Influence is a woman-owned, ROI-focused digital marketing agency that helps drive prospects into and through the marketing funnel with analytics-backed search engine optimization and paid digital advertising. Founded in 2006, Search Influence’s core purpose is to optimize potential. The agency collaborates with well-regarded brands and institutions both nationally and locally in New Orleans. Clients include the Tulane School of Professional Advancement, Tufts University College, Associated Hearing Professionals, New Orleans & Company, and Audubon Nature Institute.
###
For more information about Search Influence, contact the company here:

Search Influence
Angie Scott
(504) 208-3900
info@searchinfluence.com
1423 Pine St New Orleans, LA 70118

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$96.4 billion — Alphabet’s revenue for Q2, up 14% year-over-year. 
$54.1 billion — Q2 ad revenue generated by Google Search and affiliated properties like Gmail and Google Maps.
$9.8 billion — YouTube’s Q2 advertising revenue, driven primarily by direct response and brand advertising.
450 million — Monthly active users of the Gemini app.
It’s AI or bust at Google.
In Q2, the tech giant updated its family of Gemini reasoning models, rolled out a premium $249.99-per-month AI subscription offering, launched its advanced ​​Veo 3 video-generation model and an image-to-video tool embedded within Gemini, and unveiled its browser-based AI agent Project Mariner. 
The company also enhanced AI search with an AI Mode for complex searches and, of course, ads in AI Mode.
During the call with investors, Google CEO Sundar Pichai also touted the growth of AI Overviews, which are AI-generated summaries that appear on top of some search results, noting they now have over 2 million monthly active users globally.
“We know how popular AI Overviews are because they are now driving over 10% more queries globally for the types of queries that show them, and this growth continues to increase over time,” Pichai said.
This traction is necessary, as the company’s search business is facing challengers including OpenAI, Perplexity, and Anthropic, who are chipping away at Google’s dominance in web search. Last month, about 5.6% of all U.S. desktop search traffic was owned by AI engines rather than Google, according to new data from Semrush’s clickstream data company Datos. 
Google has also been shuffling its AI talent as it goes full-throttle on product development.
Earlier this month it snagged Varun Mohan, cofounder of AI coding startup Windsurf, as part of a $2.4 billion talent deal, and in June named DeepMind alum Koray Kavukcuoglu its first chief AI architect. Meanwhile, the company offered buyouts to some employees within its search and ads division last month—eight months after Alphabet CFO expressed a need for cost-cutting as the company’s AI investments surge. 
The company said on a call with investors in February that it plans to spend $75 billion on AI this year. 
“We see AI powering an expansion in how people are searching for and accessing information, unlocking completely new kinds of questions you can ask Google,” Pichai said. “Overall queries and commercial queries on Search continue to grow year over year, and our new AI experiences significantly contributed to this increase in usage. We are also seeing that our AI features cause users to search more as they learn that search can meet more of their needs. That’s especially true for younger users.”
Kendra Barnett is Adweek’s senior tech reporter.
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The tech giant is seeking to recruit 20 national news outlets as part of its licensing pilot project.
Age estimation technology will help confirm users’ ages

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