Connect with execs from The New York Times, TIME, Dotdash Meredith and many more
Google’s slow updates to Performance Max continues, offering just enough to suggest progress without ever fully handing over the keys to marketers. The latest addition, dubbed Performance Max Channel Performance, is the company’s attempt to address one of advertisers’ longest-running frustrations: not knowing where exactly their dollars are working across Google’s sprawl.
Still being rolled out in open beta globally, the tool offers channel-level breakdown across search, YouTube, display, Discover, Maps and Gmail, according to a document Google recently shared with marketers and reviewed by Digiday. It lives within the Insights and Reports section of Google Ads, and promises a campaign summary, a channel-to-goals visualization, and a table of performance metrics by channel.
For marketers, it’s a partial reveal — another piece of the puzzle but not the picture. There’s data. But context, as usual, remains elusive.
“When it first came out it was an opt-in type of beta, but now they’re making it more available which is nice,” said Michelle Merklin, vp of search innovation and growth at Tinuiti, which has hundreds of Google Ads clients — the majority of whom have already had access to this new Performance Max channel reporting.
But looks can be deceiving. A major challenge right now is the fact advertisers have access to this channel-level data through this new reporting, but without any ability to take action on the information they’re shown.
“I don’t think there’s a ton of value, other than being able to validate or find issues with Performance Max,” Merklin said.
Another challenge is the granularity. Merklin explained that while it’s helpful to see channel performance per campaign, there’s no way to see trends in aggregate across an advertiser’s Performance Max campaigns.
“A lot of times, clients will ask what trends we are seeing overall, but there’s no easy way for us to answer that question right now, without exporting every single campaign’s data manually and pivoting it out,” she explained. 
That fragmented view brings with it another risk: misinterpretation. As Shamsul Chowdhury, global evp of paid social at Jellyfish, noted, advertisers may overindex on what looks like a top-performing channel only to unintentionally break what was working. Performance Max works because of how placements blend. Marketers start tinkering with that and performance could collapse. 
“I applaud Google for providing that transparency, but I feel it’s going to backfire if advertisers start taking that approach,” Chowdhury said. “I think this [reporting] is a way for them [Google] to verify what they were telling advertisers before, but now they’re actually showing the data. But advertisers need to use it in the right way to inform their decisions, versus just putting everything into one placement that’s converting, otherwise they’ll miss out on the bigger picture.”
Enders Analysis’ senior research analyst, Jamie MacEwan echoed this. 
“The solution for advertisers who look at the reporting and really want to cut out an underperforming channel is to run separate campaigns targeting only the desired channels,” he explained. “But that is a lot of extra work and undoes the cross-channel and automation benefits of Performance Max if an advertiser has been getting globally good results from it.” 
Some advertisers have found that video isn’t such a big deal to their campaign performance after all — that’s despite short-form video being touted by the industry as the number one format across the board.
Merklin, for example, said that from what her team has seen so far, video is “a lot less of a big deal than Google wants us to think within Performance Max”. She explained that while many of Tinuiti’s clients have video assets loaded into their Pmax campaigns, they’re not driving a lot of volume through video. She did not provide specific figures.
But Tinuiti’s Q2 2025 benchmark report backed it up. According to the report, less than 10% of spend volume on Pmax comes from video inventory.
“There may be impressions coming from there, but very little conversion volume. And in some cases, very little impression volume,” she said. “We’re able to see that it really is more of a search campaign pipe than they [Google] had previously been positioning it as.” 
The channel performance reporting almost provides advertisers with the data to support their theories. “It lets us export the data directly so we can analyze it more and understand where the conversion rates are stronger on certain channels than others,” she added.
Responding to a request for comment, a Google spokesperson said: “Channel performance reporting in Performance Max is a direct response to advertiser needs for greater transparency. We initially launched this feature in beta to gather valuable feedback and to help advertisers make more informed decisions to optimize their campaigns. We’re encouraged by ongoing advertiser input as it continues to roll out.”
Digiday’s 2025 Influencer Index measures the impact influencers have on consumers’ purchasing behaviors. This first installment looks specifically at Instagram.
Agencies and brands are cautiously testing conservative media buys, partnerships and messaging as brand safety concerns shift.
The brewer is using contextual targeting and attention models in media planning on its Old Mout, Birra Moretti and Cruzcampo brands.
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If you want to connect with your audience on LinkedIn, start by understanding how the LinkedIn algorithm works.
The LinkedIn algorithm operates a bit differently than most other social platforms’ — it’s specifically designed to prevent content from going viral.
Yes, you read that right. The LinkedIn algorithm is designed to fill user’s feeds with only the most relevant professional advice and expertise, which means a completely different approach than the one you’d use for, say, TikTok.
New LinkedIn algorithm updates prove that focusing on your own expert knowledge and engaging with your community is more important than ever. Here’s what you need to know to make the algorithm work for you in 2025.
Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 511,000 followers.
The LinkedIn algorithm is a recommendation system that selects the posts that each user sees in their feed.
The topics, people, and types of posts an individual is most likely to engage with determine what their LinkedIn feed will look like.
LinkedIn has over one billion members (and counting). Its algorithm processes billions of posts per day, all to make the newsfeed as interesting and informative as possible for every user.
LinkedIn says, “The primary goal of any algorithm is to make the platform enticing so that people spend more time online, ultimately leading to increased revenue from advertising. Therefore, those who create engaging content are indispensable to any algorithm.”
The more time you spend getting to know what works on the platform, the better the algorithm will work for you.
That said, LinkedIn is not a platform where you should expect your content to go viral. LinkedIn specifically says it “is not designed for virality.” It’s about sharing knowledge and updates with people who care about that information and can use it to advance their careers.
LinkedIn’s focus on business makes it a unique platform where users are already primed to hear from your brand, about your business, and about your industry.
LinkedIn’s algorithm in 2025 is actually pretty transparent when you take the time to dive into the platform’s resources, like the Engineering Blog and LinkedIn Helper. (Or outside resources like the Hootsuite Blog!)
At a high level, the LinkedIn algorithm follows a three-step process to determine what appears in users’ feeds.
Let’s get into those in more detail.
The LinkedIn algorithm begins by classifying your post to determine whether it violates any of the platform’s spam guidelines or other community policies.
If the AI detects clear violations, the content is filtered. LinkedIn says violations can include:
If the content type is not clear enough to filter automatically, it’s sent for human review. If it passes the human review, the content continues to be displayed on the platform with monitoring.
Once the LinkedIn algorithm has established that you haven’t posted something too spammy, the network distributes your post to a small group of your followers and watches for engagement signals.
In this first hour (sometimes called “the golden hour”), LinkedIn is trying to determine how valuable your post is to people in your immediate and extended professional networks. If your content passes the test, it’ll earn wider distribution.
And thanks to LinkedIn’s recent updates, distribution isn’t limited to the first few days. Posts that prove highly relevant — based on your audience’s interests and relationships — can keep surfacing in feeds for weeks after posting.
Engagement is a good signal that your post has value, but not all engagement is created equal. The algorithm specifically values meaningful engagement. That means thoughtful comments from people in relevant fields.
(This is why joining a LinkedIn pod is not likely to cause a great boost in your distribution unless it’s a highly targeted pod of people who are genuinely interested in your content anyway).
Engaging with others’ content by leaving thoughtful comments builds relationships and improves your own visibility. The more you interact, the more the LinkedIn algorithm will push your content to a wider audience.
Who gets to see your post from here depends on three ranking signals:
LinkedIn uses a member’s personal profile to understand what their preferences for content are. Members’ location, career, and skills can all factor into whether or not your content is shown to them.
The platform analyzes how relevant your content is to other LinkedIn users’ interests based on performance, the content topic and type, and how old it is. It does so using signals like:
LinkedIn also prioritizes the poster’s own topic authority. If you’ve posted consistently about one niche or topic, LinkedIn will identify you as an expert and share your content more widely.
The LinkedIn algorithm determines a user’s interests based on their past actions on the platform.
Users will see more content similar to topics they have engaged with in the past and from the people they engage with most frequently. Hashtags they follow, first-degree connections, and other members who follow them are also factors.
Like all social platforms, LinkedIn is constantly tweaking its algorithm. While the core ranking factors remain the same, a few new updates in 2025 might impact how your content performs.
LinkedIn now emphasizes expertise more than ever. Posts with original insights, industry trends, or actionable advice are now more likely to reach larger audiences.
In 2025, the platform also rewards its most active creators and subject-matter experts. If you consistently post about a particular topic, LinkedIn is more likely to recognize your authority and boost your content.
LinkedIn’s algorithm is getting better at detecting engagement bait (like “Comment YES if you agree!”) and prioritizing meaningful conversations instead.
Posts that generate discussions, especially those with thoughtful comments, are more likely to reach a wider audience.
LinkedIn continues to refine its “golden hour” system. Posts that get strong interaction in the first hour will now be shown to second- and third-degree connections more frequently.
The platform is also placing more weight on dwell time, meaning posts that keep users engaged for longer will see better distribution.
If you’ve noticed fewer external links in your feed, there’s a reason. LinkedIn is pushing more native content, like text posts, carousels, and videos, over posts with outbound links.

If you need to share a link, consider placing it in the comments instead of the main post.
In mid-2025, LinkedIn confirmed a major tweak: it’s now more likely to show you older posts (even 2–3 weeks old) if they’re more relevant to your professional interests. Instead of surfacing only the newest content, the algorithm considers:
This change means your high-value, evergreen posts can continue reaching people well after they are posted, allowing you to focus on making useful content rather than just chasing immediate engagement.
LinkedIn’s best practices in 2025 (as in years past) include community building.
Posts that engage people will please the algorithm, so try to get your audience involved.
Posts that ask questions or share personal stories can get more comments and likes, which helps boost your reach. Native content like text updates, videos, or polls tends to perform better since LinkedIn prefers users to stay on the platform rather than clicking on external links.
Many platforms have seen a push toward video content as it garners views and typically has higher engagement.
LinkedIn is actually favoring video content extremely highly now, as a shift to catch up with other platforms. I’ve seen some really good success and reach with authentic, camera-facing video content sharing insights, advice, and ideas.
In fact, LinkedIn videos get five times the engagement, and Live video gets 24x! (See Mailchimp’s video post below for proof of that high engagement.)
Posts with imagery tend to do better, too, gaining twice as many comments as purely text posts.
When you give your audience something they can actually use, you’ll see more people saving your posts.
I’ve been testing various types of content formats for my LinkedIn profile. Documents, or carousels, turned out to be the most valuable assets in terms of reach. Most of my viral posts on LinkedIn were documents.
The trick lies in creating value for the target audience. ‘Creating value’ is misunderstood a lot. Value is almost always any relatable tip that your audience can implement immediately. This comes after a lot of audience research and practice.
Offering something substantial for your readers without asking for anything in return can offer big dividends in terms of higher engagement and reach.
As LinkedIn starts to prioritize relevance over recency, posts that provide timeless professional insights are especially valuable. Think industry trends, how-to guides, or advice that remains useful over time.
This approach helps ensure your content can continue gaining visibility for weeks, not just days.
If you’re struggling with what to post on LinkedIn, we’ve got you covered. Here are some content ideas you can totally steal.
We go into way more detail below, but if you’re looking for the tl;dr, here are five quick wins to boost your reach on LinkedIn:
Ready for more detail? Keep reading!
Remember, the LinkedIn algorithm now surfaces knowledge members are likely to be interested in based on their skills and interests.
That means you need to know the skills and interests of the target audience you’re trying to reach. Ideally, those skills and interests should have significant overlap with your own so that you can speak as a credible expert on relevant topics.
For example, this Hootsuite post on LinkedIn shares relevant December calendar dates for social media managers. Social media managers are Hootsuite’s main target audience, so it received a lot of reposts.
Start by looking at metrics and intel from your other social networks. Graph interests and get a better understanding of what your audience cares about. You can even use a competitor’s audience to build personas. Then, map those interests back to your own skill sets and areas of specialist knowledge.
Use these findings as starting points for your LinkedIn social media marketing strategy.
Even though posts that LinkedIn deems highly valuable can resurface in feeds for weeks, good engagement in the first hour is still important for initial distribution.
For maximum exposure, schedule your posts for when the majority of followers are usually online and most active on the platform.
Generally speaking, the best time to post on LinkedIn is either Tuesday morning before 10 am or Thursday evening after 6 pm. But every audience is unique. The Best Time to Publish function in the Hootsuite dashboard generates a personalized recommendation to maximize engagement with your own network.
Be sure to share content regularly. LinkedIn data shows that posting weekly leads to a two-times lift in engagement.
A tip for improving performance is timing and consistency. We’ve found that posting during peak hours (think mornings and early afternoons) gets the best traction. Combine that with a steady posting schedule, whether it’s once or twice a week, and you’ll start building momentum.
One of the best ways to increase engagement on your posts is to increase the number of people who will see them.
There are several tactics to gain extra traction on LinkedIn:
And B2B marketers, heads up: branded hashtags also have potential here. If you create a hashtag worth following, the algorithm will surface posts that use it to the hashtag’s followers, like Nike’s #SwooshLife below.
For more tagging tips, read our LinkedIn hashtag guide or watch this video:
Tip: Not all promotion needs to happen on LinkedIn.
If you think a recent post might be of interest to employees or customers, share it in Slack or in your e-newsletter.
This can be a great way to engage inactive LinkedIn members with your content. In turn, the engagement will improve your ranking with the algorithm. It’s a win-win.
LinkedIn’s algorithm rewards relevant and meaningful engagement. Generic comments from random people won’t extend your reach. You want comments that show people in a relevant field have understood and thought about your post.
Try asking a question that encourages your audience to share their opinions or insights. Posing the right questions builds your personal brand as a thought leader and encourages those meaningful conversations.
It also provides an opportunity to learn more about your audience’s interests so you can develop even more relevant content.
LinkedIn is also focusing on posts that lead to real professional outcomes: think partnerships, leads, or job offers. When planning your content, aim to spark the kind of conversations that lead to meaningful opportunities.
Finally, be sure to join the conversation yourself. Rather than a one-way stream of comments, LinkedIn wants to see an active conversation with you as a primary participant.
A tool like Hootsuite Inbox ensures you never miss a comment or mention, so you can show your followers (and the algorithm) that you’re active, informed, relevant, and engaged.
Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite’s Inbox today.
Your social media strategy can’t rely on other people’s content. Original posts go a lot further and spark more engagement than a shared post.
If you’re going to repurpose content or have a user-generated content strategy, try to find a way to reframe it, adding your own perspective and insights.
Remember, LinkedIn wants to surface content that shares knowledge and builds connections. Adding your own perspective is critical to both. Contributing to collaborative articles can be a great way to flex your perspective.
Don’t forget that adding a conversation-provoking question can really get people talking. (Psst! Our AI-powered LinkedIn post generator can help with that.)
OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy.
If something performs well, do it again.
Use Hootsuite Analytics to understand what posts perform best and why. This is an important way to interpret the algorithm based on your own past performance.
Maybe it’s because you posted them all at a specific time? Or, maybe each post posed a question?
Whatever it is, find out and use these insights to refine your LinkedIn content strategy.
Regular posting, responding to comments, and personalizing replies help to build loyalty [on LinkedIn]. Changes in content strategy should be informed by analytics, including audience demographics and engagement rate.
Users are on LinkedIn to be a part of the professional world. You need to consider that when you’re crafting your posts.
Some self-promotion is okay, but this isn’t a place to post a video of your dog’s birthday party. Rather, keep the focus on business.
Know the niche and live in it. Your vibe on LinkedIn doesn’t need to be totally heartless, roboto-corporation. Authenticity, humanity, and humor are more than welcome and are, in fact, rewarded.
Assume a brand voice that’s friendly and approachable. Accounts that tow the company line or use too much corporate jargon may deter the real human beings on LinkedIn from interacting.
For those looking to improve their LinkedIn performance, my top advice would be to find your unique voice and perspective. Share authentic stories and experiences that resonate with your audience, rather than simply repeating generic advice.
LinkedIn doesn’t want you to leave the platform. So, it’s no surprise that the algorithm doesn’t prioritize posts with outbound links as much as other types of content.
Make sure your LinkedIn strategy takes advantage of all of the platform-specific tools at your disposal. Use native features like polls to engage your audience without leading them elsewhere.
Easily manage your LinkedIn Page and all your other social channels using Hootsuite. Schedule and share content (including video), reply to comments and engage your network — all from one streamlined dashboard. Try it free today.
With files from Liz Stanton.
Easily create, analyze, promote and schedule LinkedIn posts alongside your other social networks with Hootsuite. Get more followers and save time.
Christina Newberry has been writing about digital marketing since the prehistoric days of 2002, when email opt-ins were every marketer’s biggest goal. With a deep understanding of how to connect to online audiences, she shifted her focus to social media and has been contributing to the Hootsuite blog since 2016.
Colleen Christison is a freelance copywriter, copy editor, and brand communications specialist. She spent the first six years of her career in award-winning agencies like Major Tom, writing for social media and websites and developing branding campaigns. Following her agency career, Colleen built her own writing practice, working with brands like Mission Hill Winery, The Prevail Project, and AntiSocial Media.
Create. Schedule. Publish. Engage. Measure. Win.
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Since 2015, The Wire has done just that.
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Marketing is the strategy needed to influence the perception, behavior, and decisions as a product or service formation alone is insufficient. You need to reach/drive your target audience, change the way your customer perceives a problem, change the demand for your product, and change the conversation in your industry. Businesses do this by creating an emotional pull between them and where they want to be. Moreover, the globalization of consumers’ preferences, emerging AI technology, and the expansion of a worldwide commercial web have amplified the interdependency and interconnections of markets.
Digital marketing is the vehicle that enables real transformation by establishing cultural norms, marketing funnels, and personalized strategies for diverse markets. Digital marketers don’t just tell people what they sell—they inspire their viewers, love challenges, confront what consumers are missing, and offer something better. Be it a curious shopper searching for faster service, a fitness freak searching for the best supplement, or a young entrepreneur longing for the right e-commerce platform, top digital marketing agencies in India help businesses with the right and bespoke digital marketing strategies based on standardization-adaptation, coordination, and strategic integration.
In the era of AI-driven digital transformation, digital marketing is not only about perceptibility—it’s about topical authority, context, semantic relevance, and user intent. With the escalation of AI-based search tools like Google SGE (Search Generative Experience) and AI chatbots like ChatGPT, the traditional digital marketing arena is developing. Digital marketing, moreover, Search Engine Optimization (SEO) now plays a more fundamental role in how your content is algorithm-picked, summarized, and integrated by AI engineering.

AI-powered search engines review and generate solutions after referencing only the well-optimized, credible sources. If a user need to know how to stitch a cloth, most probably it will give a YouTube video as a result. But if you want to buy an LED TV, it will provide top e-commerce sites like TVs on Amazon, and review videos on them etc. This is where context comes in. Brands that invest in WhiteHat SEO gain the opportunity to be featured in AI-generated overview answers, giving them a competitive edge in discoverability and credibility.
According to a research survey by Statista, more than 61% of marketers intend to dedicate a budget for digital marketing services. Albeit major flaws in these processes exist in platform discovery, campaign strategy and management, targeting accuracy, and performance measurement.

In a country like India, which is marked by its humongous population, diversity, cultural differentiations, etc., penetrating the digital audience can be a challenge. Because the regional diversity is demanding DEI, i.e., Diversity, Equity, and Inclusion.
The rising personalization-based marketing needs and the growth of digital marketing have given a parallel rise to top digital marketing agencies. There are countless leading digital marketing agencies in India offering a sea of services—SEO, digital marketing strategies, paid ads, UGC, content, social media, email, and more. But not every agency drives change and perception. Not every digital marketing agency comprehends that marketing is about stories, humanization, cultural relevance, and strategic precision.
There is a Pearl in the sea. RiseAlive. A Premium digital marketing company in India that have experts from IIM.
Let’s explore the digital marketing services by this leading internet marketing company in India! Digital Marketing Services Provided by the Top Digital Marketing Agency In India – RiseAlive 1. Search Engine Optimization (SEO) RiseAlive helps you with brand cognizance, high ROI, and credibility via organic search engine ranking positioning. The best digital marketing services in India offer data-driven SEO strategies that focus on well-segmented keyword research, on-page optimization, link building, and technical SEO to keep you ahead of the curve. SEO services are definitely the core competence of this digital marketing agency! 2. Social Media Marketing (SMM) According to DataReportal, there were 5.31 billion social media individualities across the world as of April 2025. As an outcome, SMM has an unbelievable reach to consumers. Be it content creation, paid campaigns, PR or blogs, the digital marketing strategists from IIM build engagement models and optimize conversions. RiseAlive is definitely a superb choice for your online marketing needs! 3. Performance Marketing (PPC & Paid Ads) RiseAlive helps you maximize ROI with high-converting ad campaigns on Google, Facebook, Instagram, and YouTube. The digital marketing experts engineer conversion-oriented approaches for which you pay only for results. This is one of the core competencies of this digital marketing company! 4. Content Marketing RiseAlive’s plagiarism & AI-free content educates, inspires, and converts. It has an in-house team of experienced content writers who write blogs, articles, PR, landing pages, eBooks, or video scripts that persuade action. As they say, they content is king and context is queen, writers of this digital marketing services company understand the positioning and targeting well for performance marketing! 5. Email Marketing & Automation The best digital marketing services help you drive engagement and sales via customized email flows, newsletters, and drip campaigns.
6. Influencer Marketing & UGC Collaborations RiseAlive connects your brand with the right social media influencers in your niche. Through high-performing influencer partnerships, you can gain higher reach and sales ROI. Definitely a go to choice for digital marketing services including influencer marketing! 7. Website Design & Development The expert developers at RiseAlive provide result-oriented, mobile-responsive, sleek, and aesthetically appealing websites for businesses and brands to grow.
8. Leverage Analytics & Conversion Rate Optimization (CRO) It’s all about studying data and leveraging it for betterment. RiseAlive tracks what matters. The team constantly tests, analyses, and optimizes to improve your website’s performance and maximize ROI. They live and breath conversion optimization as well as conversion rate optimization by improvising the landing pages and marketing funnels with their data driven models and inbound methodologies, definitely to go for! How RiseAlive is the Top Digital Marketing Company in India With Network, engagement, and data-driven model! In the era of AI-driven digital marketing, RiseAlive, being the best digital marketing agency in India, it creates scalable, full-spectrum digital marketing strategies integrating an intelligent blend of platforms and maneuvers to drive meaningful engagement.
• It runs Google Ads, YouTube Ads, Facebook Ads, and Instagram Ads for hyper-targeted users with tailored messages & visual content that reverberates promptly. YouTube, backed by Google’s AI bioengineering, shows ads based on search intent and engagement metrics. RiseAlive makes video marketing more accurate and ROI-driven. Simultaneously, as search Engine Optimization (SEO) is crucial because Google’s SGE RiseAlive stresses content marketing, blogs, videos, and infographics to help brands build authority.
• The best digital marketing company in India employs email marketing, leveraging automation and personalization to nurture leads through every stage of the funnel.
• The digital marketing experts (IIM alumni) run Pay-Per-Click (PPC) advertising to harvest immediate prominence.
• Social media marketing on platforms like Facebook, YouTube, LinkedIn, and X builds niche-based communities of like-minded people and scales revenue.
In the AI era, every component of digital marketing is more data-driven, with RiseAlive—empowering brands with precise, personalized, and performance-oriented campaigns. It’s data from large consumer bases that research supplements strategic market evaluations. Also, the audience network segmentation on the basis of industry is utilised in campaign curation.
Enrichment of the campaign with an exuberant value proposition of brands • Brand recognition Content curated and distributed through digital networks associates itself with the loyalty and trust of the audience, which allows higher outreach and recognition for brands.
• Brand engagement Compared to traditional marketing, RiseAlive’s AI-powered organic digital marketing is quick and efficient. It leverages the boon of social media and digital tools to connect with elephantine audiences within a short time and augments engagement capability.
• Potent funnel execution More than 80% of Gen-Z stated that they trust online reviews and digital ads over traditional suggestions. It leads to higher inspiring buying influence over consumers.
• Brand advocacy Based on RiseAlive’s UGC, testimonials, reviews, etc., the brand and customer relationship transcends into a trust-based arena and profits brands in the long term. Customers overwhelmed by the product experience spread brand awareness among their circles, thereby increasing outreach • Topical customer insights Brand and customer engagement lead to binary results and some grey areas. The whole interaction acknowledges key deciders for product consumption and counter-intuitive factors that turned down funnel strategies.
These are touchpoints and opportunities to influence behavior and emotion at scale.
RiseAlive is the top digital marketing company in India that helps brands promote themselves with performance and purpose-driven marketing strategies.
Conclusion RiseAlive is the ultimate digital marketing agency in India that knows how to deal with the current scenario of strategic AI-based search rankings. The digital advertising company has worked with 700 brands to date. The Cofounder and CEO, Er. Naved ur Rehman, with 15 years of experience in marketing management with working with top Start ups, MNCs and Delhi Government, has made numerous start-ups grow into MNCs. He is helping MNCs build scalable networks, revenue streams, and innovation-led marketing funnels. If you are brand that is looking for growth, contact RiseAlive now! (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.).
This is an auto-published feed from PTI with no editorial input from The Wire.

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Google announced Monday that it’s introducing a new feature that lets iOS users easily switch between work and personal Google accounts in Chrome. Previously, iOS users had to completely sign out of a Google account and then log in with another, and repeat this process every time they wanted to access a different account.
“Many of us use our mobile devices for both work and personal tasks, often juggling multiple Google Accounts,” Google wrote in a blog post. “This can mean constantly signing in and out. Chrome is now offering support for managed account browsing that creates strict data separation from other browsing and seamless switching between accounts.” 
When users sign in or switch to their work Google account in Chrome, browsing related to their organization will be kept separate from their other browsing on the device. Local data and content, including tabs, history, and passwords, stay only within the managed account browsing experience. Google says this is ideal for both end users and IT admins.
The update comes as Google says many organizations are moving away from company phones, which means employees often have to access company resources from their personal phones and computers. Google says the improved account switching experience and data separation “better enables businesses to allow employees to use their device of choice.”
The first time users sign in or switch to a managed account, they will see an onboarding screen that explains the separation of managed account browsing and how their organization is handling their data.
Organizations maintain control and can decide how existing browsing data is handled when a user initially signs in or switches to a managed account. Once users switch to their managed account, they are notified that they’re entering a managed experience.
Google also announced that it has incorporated more advanced security features that IT departments can implement.
Chrome Enterprise’s reporting capabilities are now extending to both Android and iOS, which means organizations can now send critical data related to security events to the security investigation tool in the Google Admin console, Chrome logs, or the SIEM of their choice. Google says this allows IT teams to make more informed decisions about overall security.
Google is also bringing URL filtering to iOS, allowing organizations to do things like block employees from visiting prohibited GenAI sites at a category level and redirect them to the approved corporate services.
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Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University.
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