Google just pushed a Pixel 4a battery update that users thought they’d blocked, and users are mad. If you’ve been following this saga, you’ll know Google first throttled the Pixel 4a and 6a with software updates that limit charging and performance to avoid battery swelling.
These updates were supposedly “mandatory.” However, some savvy users figured out how to block them by disabling auto-installs via Developer Options. Well, that workaround doesn’t work anymore.
Over the past couple of days, Pixel 4a owners who had successfully avoided the update suddenly found their phones had upgraded anyway. Reddit threads from users confirm that even with auto-install disabled, the update got through. We still don’t know how Google bypassed that setting. But the company clearly wasn’t bluffing when it said the update was non-negotiable.
The point of the Pixel 4a battery update was to prevent old, degraded batteries from causing fires. Makes sense in theory. But in practice, people are upset about losing performance. Especially when they hadn’t noticed any battery issues in the first place.
It’s worth noting the performance throttling only kicks in after a certain number of charge cycles, and yes, it can be reversed if you replace the battery. Still, that’s not the point. What’s getting under people’s skin is the idea that even with developer controls in place, Google forced the update through anyway.
If you’ve been holding onto your Pixel 4a, this might finally be the push you need to upgrade.
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PKSEO Announces Strategic Pivot as Traditional SEO Declines: Embracing AI-Driven Search Trends in 2025  Barchart.com
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In today’s hyper-competitive digital landscape, use of AI for sales and marketing has become a critical component of any successful business strategy. From automating repetitive tasks to providing deep predictive insights, AI is transforming how businesses connect with customers and drive revenue. This comprehensive guide explores the 28 best tools that exemplify the power of AI for sales and marketing, helping you streamline operations, personalize customer experiences, and achieve unprecedented growth.
These platforms form the backbone of sales operations, and AI supercharges their capabilities.
Salesforce Einstein is a layer of artificial intelligence built directly into the Salesforce platform. It analyzes your company’s data to deliver predictions and recommendations, automating data entry and enabling sales reps to focus on the right leads. A key advantage of this platform is its seamless integration, which is a powerful application of AI for sales and marketing.
HubSpot Sales Hub uses AI to provide a full suite of tools for sales teams, including predictive lead scoring, sales automation, and conversation intelligence. It helps teams close more deals by identifying the most promising prospects and automating follow-ups. The platform’s user-friendly interface makes it easy for businesses of all sizes to implement AI for sales and marketing.
Gong is a revenue intelligence platform that uses AI to capture and analyze customer-facing conversations, including calls, emails, and video conferences. It provides deep insights into what top-performing reps are doing differently, highlighting risks and opportunities in your sales pipeline. This tool leverages powerful AI for sales and marketing by turning conversational data into strategic assets.
Outreach is a leading sales engagement platform that helps teams automate and optimize their communication with prospects. Its AI-powered features, like “Kaia” (Knowledge AI Assistant), provide real-time assistance during live calls and help prioritize tasks based on deal urgency. Outreach demonstrates how AI for sales and marketing can provide direct, in-the-moment support to sales professionals.
Lusha provides AI for sales and marketing by offering a database of verified B2B contact information and company insights, helping teams find and connect with decision-makers faster. It integrates with CRMs and offers enrichment tools to enhance data quality.
People.ai brings AI for sales and marketing into revenue operations by automating data capture and providing actionable insights into deal health, rep performance, and engagement levels. It analyzes CRM data, emails, and meetings to offer recommendations for improving pipeline health and accelerating deals.
AI is revolutionizing how marketers create and optimize content for their target audience.
Jasper is an AI content platform that helps marketers create high-quality copy for blogs, social media, ads, and websites in minutes. It uses advanced language models to generate human-like text based on your prompts and brand voice. For teams needing to scale their content production, Jasper is a go-to tool for AI for sales and marketing.
Copy.ai is another powerful AI writing assistant designed to overcome writer’s block and generate creative marketing copy. It offers a wide range of templates for everything from email subject lines to product descriptions and ad copy. This platform is an accessible entry point into using AI for sales and marketing content generation.
Surfer SEO is an AI-powered tool that helps you write content that ranks on Google. It analyzes the top-ranking pages for your target keyword and provides a data-driven outline, including recommended keywords, word count, and content structure. This analytical approach makes it an indispensable tool for technical AI for sales and marketing.
Midjourney is an AI image generator that creates stunning, unique visuals from simple text prompts. Marketers can use it to create custom images for blog posts, social media, ads, and presentations without needing a graphic designer. It represents a new frontier in visual AI for sales and marketing, enabling endless creative possibilities.
Crystal Knows enhances AI for sales and marketing by providing personality insights based on public data and communication patterns. This enables sales professionals to tailor their messaging style to each prospect’s personality type for better rapport and engagement.
AI chatbots and lead intelligence platforms work 24/7 to engage visitors and identify potential customers.
Drift is a conversational marketing and sales platform that uses AI-powered chatbots to engage website visitors in real-time. It helps qualify leads, book meetings, and provide instant answers to customer questions, ensuring no potential customer slips through the cracks. Drift is a premier example of interactive AI for sales and marketing.
Intercom is a customer communications platform that uses AI chatbots (“Fin”) and automation to manage support, engagement, and marketing. Its AI can understand complex queries, provide accurate answers from your knowledge base, and triage conversations to the right human agent. Intercom’s sophisticated AI for sales and marketing helps balance automation with a personal touch.
ZoomInfo is a B2B intelligence platform that provides highly accurate contact and company data. Its AI analyzes trillions of data points to provide insights on buying intent, org charts, and technology usage, helping sales teams find and connect with their ideal customers. The predictive power of AI for sales and marketing is on full display with ZoomInfo’s intent data.
Apollo.io is an all-in-one sales intelligence and engagement platform that combines a massive B2B database with tools for sequencing, dialing, and analytics. Its AI helps users find accurate contact information and suggests the best times to reach out to prospects. This platform provides an end-to-end workflow for AI for sales and marketing prospecting.
Exceed.ai is a conversational AI platform designed specifically for AI for sales and marketing, focused on automating lead qualification and nurturing through intelligent virtual assistants. It engages leads via email and chat, qualifies them based on set criteria, and hands off sales-ready leads to human reps.
Conversica offers AI for sales and marketing through its intelligent virtual assistants that autonomously engage, qualify, and follow up with leads via email, SMS, and web chat. It ensures no lead is ignored and helps scale outreach without additional headcount.
These tools use AI to personalize messaging and predict customer behavior at scale.
Klaviyo is a marketing automation platform, particularly popular in e-commerce, that uses AI to drive personalized customer communications. Its features include predictive analytics (like churn risk and lifetime value), smart sending times, and personalized product recommendations. Klaviyo’s focused approach showcases the revenue-driving power of AI for sales and marketing in the retail sector.
Mailchimp has evolved from a simple email service provider into a comprehensive marketing platform with a suite of AI tools. Features like “Content Optimizer,” predictive segmentation, and send-time optimization help marketers create more effective campaigns. This evolution makes AI for sales and marketing accessible to millions of small businesses.
GA4 is a fundamental tool that uses Google’s machine learning at its core to provide smarter insights. Its AI-powered “Predictive Audiences” feature can automatically identify users who are likely to purchase or churn in the next 7 days. As a free tool, it’s the most accessible form of AI for sales and marketing analytics.
Optimizely is a digital experience platform that uses AI to help companies experiment and personalize their websites and apps. Its AI-powered features include predictive audience segmentation and automated personalization, which dynamically adjusts the website experience for each visitor. Optimizely is a leader in using AI for sales and marketing to optimize the user journey.
Clari leverages AI for sales and marketing by focusing on revenue operations and forecasting accuracy. It analyzes historical data, sales pipelines, and engagement signals to predict outcomes and help teams prioritize deals more effectively.
6sense is a predictive analytics and account engagement platform that uses AI for sales and marketing to uncover hidden buying signals and prioritize target accounts. It provides insights into buyer intent, timing, and engagement to align sales and marketing efforts.

AI streamlines the management of social media and optimizes ad spend for maximum return.
Sprout Social is a comprehensive social media management tool that incorporates AI to provide deeper insights. Its AI-powered listening tools analyze social conversations to detect trends and sentiment, while “Optimal Send Times” ensures your posts get maximum visibility. This is a practical application of AI for sales and marketing in the dynamic world of social media.
Lately uses AI to analyze long-form content like blogs, podcasts, and videos, and then automatically generates dozens of social media posts from it. This solves a major pain point for content marketers, helping them repurpose content effortlessly. Lately’s unique approach to AI for sales and marketing is a massive time-saver for content amplification.
Albert is an autonomous AI marketing platform that manages and optimizes paid advertising campaigns across channels like Google, Facebook, and Instagram. It handles everything from audience targeting and budget allocation to creative optimization, learning and improving on its own. Albert.ai represents the pinnacle of fully automated AI for sales and marketing in digital advertising.
Seventh Sense is an AI tool that integrates with HubSpot and Marketo to optimize email send times on an individual level. Instead of using a one-size-fits-all approach, its AI determines the unique, optimal time to send an email to each specific contact based on their historical engagement data. This highly personalized application of AI for sales and marketing can dramatically increase open rates.
The integration of AI for sales and marketing is no longer a choice but a necessity for growth and efficiency. The tools listed above are just the beginning, but they represent the core capabilities that are reshaping the industry: predictive analytics, deep personalization, intelligent automation, and content generation at scale. By strategically adopting these solutions, your business can build stronger customer relationships, make smarter decisions, and ultimately, achieve a powerful competitive edge in the years to come.

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In the media and entertainment industry, understanding and predicting the effectiveness of marketing campaigns is crucial for success. Marketing campaigns are the driving force behind successful businesses, playing a pivotal role in attracting new customers, retaining existing ones, and ultimately boosting revenue. However, launching a campaign isn’t enough; to maximize their impact and help achieve a favorable return on investment, it’s important to understand how these initiatives perform.
This post explores an innovative end-to-end solution and approach that uses the power of generative AI and large language models (LLMs) to transform marketing intelligence. We use Amazon Bedrock, a fully managed service that provides access to leading foundation models (FMs) through a unified API, to demonstrate how to build and deploy this marketing intelligence solution. By combining sentiment analysis from social media data with AI-driven content generation and campaign effectiveness prediction, businesses can make data-driven decisions that optimize their marketing efforts and drive better results.
Marketing teams in the media and entertainment sector face several challenges:
To address these challenges, we explore a solution that harnesses the power of generative AI and LLMs. Our solution integrates sentiment analysis, content generation, and campaign effectiveness prediction into a unified architecture, allowing for more informed marketing decisions.
The following diagram illustrates the logical data flow for our solution by using sentiment analysis and content generation to enhance marketing strategies.

In this pattern, social media data flows through a streamlined data ingestion and processing pipeline for real-time handling. At its core, the system uses Amazon Bedrock LLMs to perform three key AI functions:
The processed data is stored in databases or data warehouses, then made available for reporting through interactive dashboards and generated detailed performance reports, enabling businesses to visualize trends and extract meaningful insights about their social media performance using customizable metrics and KPIs. This pattern creates a comprehensive solution that transforms raw social media data into actionable business intelligence (BI) through advanced AI capabilities. By integrating LLMs such as Anthropic’s Claude 3.5 Sonnet, Amazon Nova Pro, and Meta Llama 3.2 3B Instruct Amazon Bedrock, the system provides tailored marketing content that adds business value.
The following is a breakdown of each step in this solution.
This solution requires you to have an AWS account with the appropriate permissions.
The first step involves collecting social media data that is relevant to your marketing campaign, for example from platforms such as Bluesky:
The next step involves conducting sentiment analysis on social media data. Here’s how it works:
The following code is an example using the AWS SDK for Python (Boto3) that prompts the LLM for sentiment analysis:
This analysis provides valuable insights into public perception, providing marketers the information they need to understand how their brand or campaign is resonating with the audience in real time.
The following output examples were obtained using Amazon Bedrock:
The next step focuses on using AI for content creation and campaign effectiveness prediction:
The following is an example that prompts a selected LLM for content generation:
The following output examples were obtained using Amazon Bedrock:
The following is an example of code that prompts the selected LLM for campaign effectiveness analysis:
Let’s examine a step-by-step process for evaluating how effectively the generated marketing content aligns with campaign goals using audience feedback to enhance impact and drive better results.
The following diagram shows the logical flow of the application, which is executed in multiple steps, both within the application itself and through services like Amazon Bedrock.

The LLM takes several key inputs (shown in the preceding figure):
The process involves the following underlying key steps (shown in the preceding figure):
The following is example output for the marketing campaign evaluation:
The campaign effectiveness analysis uses advanced natural language processing (NLP) and machine learning (ML) models to evaluate how well the generated marketing content aligns with the campaign objectives while incorporating positive sentiments and avoiding negative ones. By combining these steps, marketers can create data-driven content that is more likely to resonate with their audience and achieve campaign goals.
This AI-powered approach to marketing intelligence provides several key advantages:
Though the potential of this approach is significant, there are several challenges to consider:
To avoid incurring ongoing charges, clean up your resources when you’re done with this solution.
The integration of generative AI and large LLMs into marketing intelligence marks a transformative advancement for the media and entertainment industry. By combining real-time sentiment analysis with AI-driven content creation and campaign effectiveness prediction, companies can make data-driven decisions, reduce costs, and enhance the impact of their marketing efforts.
Looking ahead, the evolution of generative AI—including image generation models like Stability AI’s offerings on Amazon Bedrock and Amazon Nova’s creative content generation capabilities—will further expand possibilities for personalized and visually compelling campaigns. These advancements empower marketers to generate high-quality images, videos, and text that align closely with campaign objectives, offering more engaging experiences for target audiences.
Success in this new landscape requires not only adoption of AI tools but also developing the ability to craft effective prompts, analyze AI-driven insights, and continuously optimize both content and strategy. Those who use these cutting-edge technologies will be well-positioned to thrive in the rapidly evolving digital marketing environment.
Arghya Banerjee is a Sr. Solutions Architect at AWS in the San Francisco Bay Area, focused on helping customers adopt and use the AWS Cloud. He is focused on big data, data lakes, streaming and batch analytics services, and generative AI technologies.
Dhara Vaishnav is Solution Architecture leader at AWS and provides technical advisory to enterprise customers to use cutting-edge technologies in generative AI, data, and analytics. She provides mentorship to solution architects to design scalable, secure, and cost-effective architectures that align with industry best practices and customers’ long-term goals.
Mayank Agrawal is a Senior Customer Solutions Manager at AWS in San Francisco, dedicated to maximizing enterprise cloud success through strategic transformation. With over 20 years in tech and a computer science background, he transforms businesses through strategic cloud adoption. His expertise in HR systems, digital transformation, and previous leadership at Accenture helps organizations across healthcare and professional services modernize their technology landscape.
Namita Mathew is a Solutions Architect at AWS, where she works with enterprise ISV customers to build and innovate in the cloud. She is passionate about generative AI and IoT technologies and how to solve emerging business challenges.
Wesley Petry is a Solutions Architect based in the NYC area, specialized in serverless and edge computing. He is passionate about building and collaborating with customers to create innovative AWS-powered solutions that showcase the art of the possible. He frequently shares his expertise at trade shows and conferences, demonstrating solutions and inspiring others across industries.
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June 4, 2018 – InfoComm, InfoComm News & Blogs, ProAV News, rAVe [PUBS], Rental and Staging,

Christie previewed a new capability of Christie Pandoras Box media server at InfoComm 2018: Automated Content Generation (ACG), allowing customers the freedom to develop quality content easily.
Automated Content Generation exploits new artificial intelligence technologies, providing Pandoras Box users with tools for creating repeatable content — a first in the media server market. Use of reference style templates means that special artistic and production software skills are not required to create a wide variety of visually appealing content. Creative professionals and AV integrators now have more tools that allow them to quickly, easily and affordably produce new content for 2D projection mapping, show control and AV playback systems, from within Pandoras Box.
Christie Pandoras Box is for real-time video processing and show control. All the specs are here.
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July 7, 2025 – AV Buyers.Club, DS Digital Signage, News, ProAV News, rAVe [PUBS], rAVe Europe, rAVe Europe News, RTA,

Christie projection and content management solutions are at the heart of a new large-scale immersive experience at Xpark Aquarium in Taipei. The exhibition, “Xpark meets NAKED – Ocean of Light: Immersive Ocean,” officially opened June 28 to celebrate Xpark’s fifth anniversary and marks the venue’s most ambitious digital installation to date. Created by Japan’s renowned […]
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Ellie Hilemn
June 16, 2025 – Case Studies, rAVe [PUBS],

Christie laser projectors have brought to life an immersive nighttime spectacular at Wuhan’s popular Huabohui Scenic Spot, transforming the picturesque flower-themed park into a vibrant fusion of natural beauty and leading-edge visual technology. Titled “Zhiyin Flower Moon Night”, the multi-venue show is celebrated as China’s first immersive night tour themed around the “Twelve Flower Goddesses.” […]
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Gary Kayye
June 5, 2025 – InfoComm, ProAV News, RTA, UE,

Christie detailed its InfoComm 2025 plans including the InfoComm debut of the Sapphire 4K40-RGBH, the world’s first high-brightness hybrid RGB pure laser and laser phosphor projector, and the launch of Secure Series III LCD panels. The Sapphire 4K40-RGBH and the 4K2100-JS will make their InfoComm debuts. The Christie Sapphire 4K40-RGBH projector combines solid-state RGB pure […]
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