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By Boris Dzhingarov Edited by Micah Zimmerman Jan 22, 2025
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The future is always uncertain, but AI will not only be a fixture of the future but also help shape various industries. One such industry that will be greatly affected by artificial intelligence is SEO. It is becoming obvious that AI-powered SEO tools will continue to dominate and evolve.
The industry is already saturated with predictive search tools, content optimization and automation, which are making everything much more efficient — the whole point of AI.
AI has the potential to analyze large amounts of data, which makes it such a useful tool in almost every industry. In the field of SEO, it is no different. AI has made predicting search trends incredibly precise, and its predictions will continue to become more accurate as time goes by.
Related: 7 Ways AI Made My Work Smarter — and Not Harder
With the power of AI analyzing past consumer behaviors and search data, marketers will be able to proactively tailor content strategies and stay ahead of the herd.
You’ve seen how it traditionally works in the movies; the main character always comes up with the best idea, and they present it to a board that congratulates them on their ingenuity. The fact is that ideas – really good ones – are few and far between. Being able to use a search engine powered by AI to come up with relevant, interesting, and original ideas will be able to cut down on so many brainstorming sessions.
BrightEdge reported that 84% of marketers believe that AI is critical for identifying and leveraging upcoming search trends. Emerging trends suggest that marketers are currently acting on them, with 47% of marketers implementing AI-powered tools to enhance their search efficiency.
Coming up with a great idea is one thing. Timing is something else entirely. Most people chalk up their viral videos as strokes of luck, but when you have a tool as powerful as AI breaking it all down and putting all that data together, you’ll soon realize that it is more than just luck. It’s timing. Audiences have to be receptive to the kind of content that is being put out there.
Take a step back and look at the kind of movies that were most highly streamed during the height of the COVID-19 pandemic: Contagion. It might feel ironic and a bit on the nose, but the fact is that people want to watch relatable content.
Anything that reflects on real life or current events will often do well, which is why YouTubers always try to be the first to break the news and are always keen to jump on the next bandwagon.
Related: AI Is Even Taking Over How We Search Online — Here’s How to Climb the SEO Ranks and Beat the Competition
Imagine having to rely on a team of writers to create content for clients. Not only does each writer take time to write an article, but each article also costs money. By having just one writer or content creator using generative AI tools to come up with topics, write articles and even suggest a posting schedule, marketing companies no longer need to spend so much time or money on content creation.
AI-powered search engines like ChatGPT already help generate ideas by enhancing search trends and predictions. Writers are even using them to edit their work, and they are encouraged to run their articles through a generative tool to keep the tone and style consistent — and, of course, to avoid hiring a copy editor, saving time and money.
According to Gartner, 72% of companies using AI-powered SEO tools report a 30% reduction in manual tasks, which also highlights just how much overhead is saved by the company.
One key area benefiting from automation is the back-end team. Implementing an AI-led tool that checks each individual page can solve broken links, slow-loading pages, and other technical issues. Instead of hiring a team of web developers to troubleshoot a website, an AI tool can do the job in a fraction of the time and cost.
User engagement has been changing in the past few years largely due to social media and evolving algorithms. Each person’s feed is curated specifically for them – in fact, you will learn more about someone just by scrolling through their Tiktok For You Page or their Instagram Explore tab than you would over dinner.
Consumers are now so so spoiled by these engagement algorithms that they subconsciously expect the same from their web experience. Statista reports that 63% of marketers have found that customer engagement increased after using personalized content generated with AI, an unsurprising discovery.
Why wouldn’t a user want to consume content on a channel that was designed specifically for them?
AI-powered tools can effectively predict what users are looking for based on their browsing history and behavior patterns. For example, one user might use the keyword “brownie” to find a recipe, while another might use it to find a brownie shop nearby where they can make a purchase.
Knowing all these patterns can help marketers better understand their select audiences, create better user experiences and also boost engagement and results simply by catering to the specific niche of their demographic.
AI can handle labor-intensive tasks, but it will also change the entire landscape of SEO. Marketers must familiarize themselves with the latest technologies to stay competitive. It is virtually impossible to guess how AI will change the landscape, but given that it is currently disrupting SEO algorithms, experts will need to maintain a hands-on approach to ensure that they stay relevant and fully optimize the available tech.
Related: How to Turn Vision Into Reality — A Step-by-Step Approach to Achieving Your Goals
One of the most pressing concerns today revolves around generative AI. Rising ethical concerns over copyrighted content and data privacy are prompting discussions revolving around fair credit, especially since websites are getting fewer hits due to Google’s AI overview.
Google recently added a new feature that summarizes search results at the top of the search page, eliminating the need to visit websites to obtain the information on those websites.
The problem with Google’s latest feature is impacting website owners’ revenue, and change is on the horizon regarding how the landscape will work moving forward.
Furthermore, regulatory standards such as the European Union-mandated GDPR, which heavily regulates personal data and browsing preferences, cannot be ignored. AI strategies must comply with these regulations to avoid breaking the law.
These are exciting times as things are undergoing a major change. There are agencies waiting to see how SEO will evolve, but there are also agencies who are shaping the transformation through their new practices.
Due to AI integration, it is difficult to predict how search engines will deal with new user behavioral patterns. Therefore, it is crucial to stay up-to-date and informed about the latest advancements and regulatory developments in order to be an ethical and professional SEO marketer.
While AI can create convenience and reduce costs, certain considerations must also be made to maintain marketers’ integrity. Transparency will maintain a conducive environment to AI-optimized SEO, and companies will be able to navigate this new world with confidence.
The future is always uncertain, but AI will not only be a fixture of the future but also help shape various industries. One such industry that will be greatly affected by artificial intelligence is SEO. It is becoming obvious that AI-powered SEO tools will continue to dominate and evolve.
The industry is already saturated with predictive search tools, content optimization and automation, which are making everything much more efficient — the whole point of AI.
AI has the potential to analyze large amounts of data, which makes it such a useful tool in almost every industry. In the field of SEO, it is no different. AI has made predicting search trends incredibly precise, and its predictions will continue to become more accurate as time goes by.
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By Zac Almeida Edited by Amanda Breen Apr 25, 2024
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Search engine optimization (SEO) is a crucial part of modern digital marketing and a great skill to learn if you’re trying to make extra money and grow your reputation online. Almost 50% of online shoppers start with a search engine query, which means a business’s search engine position can make or break the company’s bottom line. Even if a store has a brick-and-mortar location, local SEO is important. With 78% of local searches on mobile resulting in an offline purchase, every business today should include local SEO in their strategy.
Once you gain SEO expertise, you can put your skills to work by joining an agency full-time that focuses on SEO, launching your own consulting service, or using your knowledge to take a business’s digital marketing efforts to the next level. In each of these cases, you’ll find great opportunities to make a living.
Many factors determine your income as an SEO expert: education, certifications, work experience and additional skills. However, if you invest the time to become a pro at driving traffic online, you can easily net more than $100,000 annually. So, here’s a look at the ways you can earn money from SEO.
By working at an SEO agency, you’ll not only learn technical skills like website analytics, you’ll also be exposed to business structures that help you develop valuable skills like time management, client pitching and more. You’ll also have an opportunity to learn from senior team members and work with multiple clients. However, drawbacks may include the inability to select your own clients and a more rigid 9 a.m. to 5 p.m. schedule rather than choosing your own hours.
If you have deep knowledge of ecommerce SEO, you can use search engine optimization to sell physical products through an online marketplace. According to U.S. Census data, ecommerce sales in the U.S. grew by nearly 8% in 2023 compared to the previous year. This trend is expected to continue in 2024.
Start by picking your niche and determining the product you’ll be selling. You can do that by conducting keyword and audience research to understand which terms online shoppers are using and what goods they’re most likely to buy.
For instance, if you find the phrase “stainless steel pasta maker” gets a lot of traction but there aren’t enough companies selling this product, it could be an opportunity to fill that gap. By determining the demand for a particular product or a vacancy in the market, you can reap the benefits.
Make sure you also perform an in-depth SEO competitor analysis, which is how you’ll know what it will take to rank highest for your target keywords. The ecommerce market is booming, which means it could provide meaningful income. But there’s always an element of unpredictability as you look for customers or try to scale your business.
Monitor metrics regularly: To understand how your SEO strategy is performing, businesses need to monitor their metrics regularly. This includes tracking page views as well as bounce and click-through rates (CTR). The more data businesses have on their website performance, the better they can refine their SEO tactics.
Say you’ve launched an ecommerce website and it’s doing well, but now your customers are seeking additional products. Consider dropshipping, in which a third party handles manufacturing, storing inventory and fulfilling orders, most of which are at a wholesale price.
With dropshipping, an individual places an order on your website and you share the order information with your dropshipper. Once the order information is received, the dropshipper fulfills the order and mails the package to the customer.
Dropshipping allows anyone to set up an ecommerce business and focus on marketing and scaling rather than shipping and inventory logistics. It allows you to focus on what you do best: Attracting online customers to make a purchase. However, there are some drawbacks, including lower profit margins, no control over inventory, no control over shipping errors and fewer opportunities to customize or brand your products.
If you choose to use a dropshipper you’ll want to harness your SEO skills, because with lower profit margins you’ll need to attract an even larger volume of customers. Create original and unique product descriptions (instead of copying the same text from the manufacturer’s website) to make the content stand out and ensure you have the right keywords and a personalized tone.
Related: Dropshipping Businesses: How They Work & Steps to Get Started
Once you’re an expert, you can make money by opening your own SEO consulting shop. If you can help clients increase traffic to their websites, boost sales and meet their business goals, your services will be in high demand.
Some of the SEO services you’ll provide include keyword research and website auditing as well as implementing technical SEO strategies that can be used on various platforms. As a consultant, you’ll also perform competitor analysis and share detailed plans on how to leverage this data, whether that applies to the content strategy, backlink strategy or particular keywords clients are using. Consultants can also recommend frequent content adjustments to account for new search engine algorithm updates.
While working for yourself may sound intimidating, it can be a very lucrative and enjoyable career, especially for someone who already has experience in an SEO agency. The pros include an opportunity to work with clients and brands of your choice, a flexible schedule and an opportunity to grow your own business. The drawbacks of SEO consulting, however, include the stress of managing clients, difficulty finding new leads and clients and the time it takes to develop experience.
If you have a well-established blog and are using SEO to drive significant traffic to the site, you can leverage your digital content by hosting sponsored posts and banner ads on your website. Paid ads allow you to earn money based on the amount of traffic you generate, while sponsored content typically involves featuring a particular brand or service for a predetermined rate.
Starting a blog gives you the freedom to choose your niche, whether it’s technology, beauty, fashion or travel, and you get to infuse the content with your own style while building an online community of like-minded individuals. It also provides flexibility, as you can choose your hours to work, and it gives you a lot of creative freedom to experiment with new forms of content. Starting a blog does, however, require significant time and energy in order to produce quality content, and it may be difficult to regularly create engaging posts. Occasionally, you’ll also have to deal with technical issues on the backend of your site.
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. This action may range from scrolling through the entire page and filling out a form, to adding a product to a wish list or making a purchase. At the heart of CRO is a meaningful action the marketer wants a user to take.
While SEO increases the traffic to your website, CRO helps by making the visits to your site profitable. For example, SEO may help you rank well for the keyword “buy black jeans,” but a good CRO tactic will help you increase your sales percentages by reducing abandoned carts or bounce rates. Here are seven ways to improve your CRO strategy:
In the past, many business’s brand teams have considered public relations and SEO separately and left SEO to their digital teams. But as the two disciplines grow closer together, brands are starting to see the benefits of integrating them. Here are just three ways this can happen:
Building your brand: Growing your brand is essential. As more people become aware of your business, it will begin to rank higher in search engines, particularly for keywords related to your goals. But SEO alone won’t grow your brand. Public relations efforts including media outreach and partnerships with other businesses are necessary to build awareness.
Links: Backlinks from high ranking, influential websites can also transform your search engine rankings. So, how can you convince other websites to link to yours? This is where public relations comes into play. Compelling storytelling is a major component of PR, which can help you craft blog posts, case studies, or high-quality video content to attract the attention of target brands. In most cases, you will spend some time building a relationship before others backlink to you.
Thought leadership: Becoming recognized as a thought leader in your industry can be transformative for your SEO, as your name will appear on other websites and will become a part of industry public relations. A comprehensive public relations effort will help you present yourself to others as an expert in your field.
Search engines are shifting focus to human behavior and experience, so improving your website’s rankings means you need to focus on your site’s usability. There are several aspects of UX design integrated with SEO best practices, including fast loading times, mobile-friendly use and easy-to-navigate pages with engaging content.
One of the biggest UX signals that Google can measure is bounce rate, which is when a user visits a site from a Google search, doesn’t find what they are looking for and clicks back to Google without having visited any other pages on that website. It’s a clear sign that users are unable to find what they’re looking for. Websites with lower bounce rates are usually doing a better job of helping users find what they’re searching for and often rank higher, typically on the first page of results.
Business owners can employ many digital marketing strategies, including social media, email marketing, influencer marketing and pay-per-click (PPC) ads. However, SEO is still one of the best places to focus your efforts for three primary reasons:
SEO has changed in many ways in the past several years, which is why experts are constantly recommending tweaks to businesses strategies. These are just some the biggest changes over the past decade:
The key to building and sustaining organic traffic is knowing the best SEO tools to leverage for your specific needs . Whether you’re a search engine optimization specialist or just starting to learn how Google works, these are some of the best SEO tools for keyword research, link building, traffic analysis and understanding the competition:

Search engine optimization (SEO) is a crucial part of modern digital marketing and a great skill to learn if you’re trying to make extra money and grow your reputation online. Almost 50% of online shoppers start with a search engine query, which means a business’s search engine position can make or break the company’s bottom line. Even if a store has a brick-and-mortar location, local SEO is important. With 78% of local searches on mobile resulting in an offline purchase, every business today should include local SEO in their strategy.
Once you gain SEO expertise, you can put your skills to work by joining an agency full-time that focuses on SEO, launching your own consulting service, or using your knowledge to take a business’s digital marketing efforts to the next level. In each of these cases, you’ll find great opportunities to make a living.
Many factors determine your income as an SEO expert: education, certifications, work experience and additional skills. However, if you invest the time to become a pro at driving traffic online, you can easily net more than $100,000 annually. So, here’s a look at the ways you can earn money from SEO.
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The digital marketing landscape is undergoing a seismic shift, driven by the rapid adoption of AI-powered content creation tools. By 2025, 82% of businesses now leverage these tools, and the results speak volumes: content production time has dropped by 59%, output volume has surged by 77%, and ROI has improved by 68% for early adopters. This transformation is not just about automation—it’s about redefining the rules of engagement in a world where AI is no longer a novelty but a necessity.
AI tools have unlocked unprecedented efficiency in content workflows. Marketers report a 59% reduction in time spent on tasks like keyword research, meta-tag optimization, and draft generation. For instance, AI-assisted SEO strategies have led to 47% of marketers reducing manual labor by 75%, allowing teams to focus on high-level strategy. This shift has translated into tangible financial benefits: AI-driven campaigns generate 45% more organic traffic and 38% higher conversion rates for e-commerce brands.

Consider Adobe’s recent trajectory. Since launching its AI-powered Firefly suite in 2023, the company’s stock has surged 82%, reflecting investor confidence in its ability to dominate the AI content market. Similarly, The New York Times, which integrated AI into its editorial workflow in 2024, saw a 60% increase in reader engagement and a 40% rise in subscription revenue. These case studies underscore a broader trend: businesses that adopt AI early are not just surviving—they’re outpacing competitors.
The competitive advantage of AI adopters is most evident in SEO performance. By 2025, 65% of businesses using AI report improved search rankings, with 28% higher average positions in organic results. AI’s ability to analyze user intent, optimize for E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness), and generate hyper-personalized content has made it a cornerstone of modern SEO. For example, brands leveraging AI for content syndication across platforms like LinkedIn, TikTok, and YouTube see a 55% faster time-to-market and a 32% increase in engagement rates.
Early adopters are also redefining brand visibility. AI tools enable consistent, high-quality content production at scale, reinforcing brand recognition and trust. A 2025 study by Siege Media found that 53% of AI users reported improved content consistency, while 43% saw a measurable rise in personalized content effectiveness. This is critical in an era where 80% of consumers now rely on AI-generated search results for 40% of their queries. Brands that fail to align with AI-driven platforms risk fading into obscurity.
For investors, the AI content creation sector presents both opportunities and risks. The global AI content market, projected to grow at a 36.6% CAGR through 2030, is attracting capital from tech giants and startups alike. Key players include:
– Adobe (ADBE): A leader in AI-driven creative tools.
– HubSpot (HUBS): A pioneer in AI-integrated CRM and content marketing.
– Grammarly (GLRY): Expanding into AI-powered SEO and content optimization.
However, caution is warranted. The market is rapidly maturing, and overvaluation of AI-focused companies could lead to volatility. Investors should prioritize firms with strong EBITDA margins and clear use cases for AI in content creation, such as those with proprietary data sets or partnerships with major search engines.
AI-powered content creation is not just a disruptor—it’s a foundational shift in digital marketing. Early adopters are already reaping rewards in efficiency, SEO, and brand visibility, while laggards face declining traffic and relevance. For investors, the key lies in identifying companies that leverage AI to enhance, not replace, human expertise. As the market evolves, those who act decisively will find themselves at the forefront of the next big wave in marketing innovation.
The question is no longer if AI will reshape digital marketing, but how quickly investors can capitalize on its potential. The data is clear: the future belongs to those who integrate AI into their content strategies—and the returns are waiting for those ready to claim them.


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By Georgi Todorov Edited by Chelsea Brown Mar 3, 2025
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For small businesses, SEO is an invaluable tool for increasing visibility and attracting more customers without breaking the bank. Unlike larger corporations with vast marketing budgets, small businesses need to be strategic about how they allocate their resources. SEO helps level the playing field, allowing them to compete with bigger players by enhancing their online presence.
By optimizing their website and content for search engines, small businesses can improve their search rankings, attract more targeted traffic and, ultimately, drive more sales.
Related: 5 SEO Tips to Grow Your Small Business
Producing data-driven content is a strategy every business, regardless of size, can and should adopt. In fact, according to Dancing Numbers — 87% of marketers believe that their company’s most under-utilized asset is data. Utilizing this asset can significantly boost a company’s media coverage and digital PR efforts. Journalists are more likely to link to and mention your brand as a credible source when your content is based on solid data. This exposure can lead to invitations for company representatives to appear on media outlets like radio and television, further expanding your brand’s reach.
This research by Jacoby & Meyers on fatal pedestrian crashes is a prime example of how every business can create impactful, data-driven content within their industry. By conducting a detailed study and analyzing trends, they not only established themselves as thought leaders but also provided valuable insights and recommendations. Their work demonstrates that any business can produce relevant research that resonates with media professionals and the public alike.
Digital PR goes beyond just generating data-rich content and positioning yourself as a source for the industry. It’s crucial not only to produce compelling content but also to actively distribute it to journalists who have a keen interest in the field. This targeted approach ensures that your content reaches the right audience, enhancing engagement and visibility. Moreover, staying abreast of industry trends and events allows you to tailor your campaigns to align with current interests and needs, potentially leading to more impactful media coverage.
A proactive digital PR strategy can yield significant benefits, especially when compared to traditional link-building expenses. According to Legiit, 35% of marketers are willing to invest $1,000 each month in link-building efforts, and redirecting all of these funds towards ongoing, dynamic digital PR campaigns could potentially deliver much greater backlinks and mentions. By focusing on creating and promoting relevant, timely content and building relationships with media professionals, businesses can achieve better results and establish a stronger presence in their industry.
Related: Why a Good Digital PR Strategy Is So Important
Creating videos is no longer just an advantage; it’s essential to stay competitive. Videos distributed across various platforms enhance your business visibility as people can find your YouTube channel and start searching specifically for your brand. This increased recognition is very beneficial. When visitors come to your website and watch your embedded videos, they spend more time on your pages. In fact, according to IgniteSEO, posts with videos earn more backlinks and see a 157% boost in search traffic, demonstrating the powerful impact of video content on your online presence.
Submitting your business to classified sites geared towards business professionals can be a beneficial strategy for small business owners looking to enhance their SEO and get relevant visitors. By listing on these platforms, you can directly reach an audience that’s actively searching for services like yours. This approach not only increases your visibility but also boosts your website’s backlink profile, which is a crucial factor for improving your search engine rankings. Additionally, these sites often have high domain authority, lending greater credibility and relevance to your digital presence.
The idea that website speed is the most important factor for ranking high on search engines is often overstated. While it plays a role, it’s not the only thing that matters. Many successful websites use simple drag-and-drop builders or WordPress templates and still perform well. However, that doesn’t mean website speed should be ignored entirely.
Working with a tech SEO specialist alongside your website building agency can help ensure your site looks good, loads quickly and is properly optimized for search engines. This collaboration is especially important given the costs of professional website design — according to Hostinger, custom design services can exceed $10,000. Fortunately, using a website builder with a drag-and-drop editor can significantly cut costs, with upfront expenses as low as $12-$60, plus the option to hire freelancers by the hour for additional support. If budget is a concern, you can build your site using a drag-and-drop tool, but hiring a tech SEO specialist is still essential to ensure proper optimization.
Related: How to Improve Your Website’s Speed — and Why It’s Essential for Your Marketing Success
In conclusion, SEO is more than just a marketing tactic; it’s a necessary investment for any small business looking to grow in a digital age. By focusing on smart, effective SEO strategies, such as optimizing website speed, engaging in digital PR and producing quality content, small businesses can enhance their online visibility and attract more customers. It’s about making sure potential customers find you when they’re searching for what you offer, making SEO a critical component of your overall business strategy.
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Netflix explores startup Runway’s AI tools for content production  Tech in Asia
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