Artificial intelligence has moved beyond the buzz. For today’s marketers, the real conversation is about AI marketing tactics—the practical, strategic ways AI can support faster content creation, smarter decision-making, and stronger campaign performance. Businesses that once hesitated are now realizing that AI isn’t a threat to creativity or strategy—it’s a tool to amplify both. The key is using AI with intention, so your brand voice stays strong and your marketing goals stay clear.
That’s exactly what Melih Oztalay, CEO of SmartFinds Marketing, breaks down in the July 16, 2025, episode of MITechTV. Known for translating complex trends into actionable strategies, Melih shares the latest AI marketing tactics that mid-sized businesses are using to produce high-quality content, monitor results in real time, and avoid common mistakes that waste time or damage trust.
This episode covers three essential topics: how to create content at scale using AI tools, how to measure success across engagement, conversion, and SEO metrics, and what mistakes to avoid when relying on automation. Whether you’re new to AI or looking to sharpen your strategy, you’ll walk away with a clear framework to guide your marketing efforts today—and evolve them tomorrow.
The traditional content creation model—writers, designers, rounds of approvals—is slow, expensive, and hard to scale. AI flips this on its head by giving marketers the power to generate high-quality assets faster than ever.
Melih describes this shift as moving from a bottleneck to a “content assembly line.” Think ideation, drafting, visuals, and QA—all supported by AI tools that work 24/7.
Here’s how SmartFinds Marketing streamlines the process:
A B2B SaaS company needed to boost organic visibility for competitive keywords but had a small in-house marketing team. SmartFinds developed 12 unique, SEO-optimized blog posts per month using ChatGPT for first drafts, Grammarly for polishing, and Canva AI for visuals. Each blog was reviewed by editors and optimized for schema markup. Within 90 days, the client saw a 70% increase in organic traffic, several new page-one rankings, and higher engagement metrics across the board.
A global content delivery network (CDN) company faced a major challenge: despite investing over $1 million in sales hires, they were generating almost no leads. Ranked near the bottom of their competitive set in web visibility, they needed a foundational marketing strategy to fuel growth.
SmartFinds deployed a comprehensive, multi-channel program that included a redesigned website with optimized CTAs, consistent blog content, social media, press releases, and AI-enhanced tools like Looker Studio for real-time performance monitoring.
The result? Over 4,300 leads generated globally in just one year—with U.S. leads nearly doubling. SmartFinds transformed their lead generation efforts from negligible to consistent and measurable, with a 198% year-over-year increase in global lead volume. The success demonstrated how AI-supported strategies, when guided by data and expert oversight, can reshape marketing outcomes at scale.
These examples show that AI isn’t just a creative assistant—it’s a productivity engine. When integrated into a structured process, AI enables marketers to do more with less, without compromising quality or consistency. But creating great content is only half the equation. To truly unlock the value of AI marketing tactics, businesses need to know what’s working, what’s not, and how to optimize moving forward. That’s where measurement comes in.
Using AI without tracking its performance is like flying blind. It might feel efficient at first, but without data to back up your results, you’re only guessing at what’s working. Melih Oztalay emphasized in this segment that the real power of AI marketing tactics isn’t just about creating more—it’s about creating smarter. And that means marketers must adopt a measurement-first mindset. AI impacts multiple stages of the funnel, so success can—and should—be measured across engagement (are people interacting with your content?), conversion (are they taking action?), SEO visibility (can they even find you?), and CRO (are you turning interest into real leads?). If your AI content isn’t producing lift in at least one of these areas, it’s time to re-evaluate the tools and tactics behind it.
Melih emphasized that successful deployment of AI marketing tactics requires clear, consistent, and centralized reporting. Tools like Looker Studio are essential for modern marketers—they allow teams to create real-time dashboards that bring together multiple data sources across campaigns, channels, and content types. Instead of working from fragmented reports, businesses can now analyze engagement patterns, keyword lifts, conversion changes, and user behavior all in one place. This kind of visibility not only guides optimization decisions, it also helps align marketing with sales and leadership priorities. When you measure AI performance this way, you’re no longer reacting—you’re driving strategy forward with precision.
AI tools are only as powerful as the strategy behind them. With new platforms launching weekly, it’s easy for marketers to get overwhelmed by choice. Should you use ChatGPT for writing or Jasper? Is Canva enough for visuals, or should you explore Midjourney? Melih emphasized the importance of aligning tools with function and goals—not just trends. That means building a stack where each tool serves a defined purpose, complements the others, and fits seamlessly into your content workflow. The goal isn’t to chase shiny objects—it’s to build an efficient, reliable system for scaling quality marketing.
Pro Tip: Don’t get stuck on just one tool. Melih suggests experimenting across platforms to identify strengths and weaknesses in your stack. AI tools evolve fast—what works well this month might be replaced by something better next quarter. Build with flexibility in mind, and revisit your toolset often to stay competitive. The best AI marketing tactics aren’t about chasing every tool—they’re about assembling the right ones and knowing how to use them strategically.
AI can be your marketing team’s best asset—or its biggest liability. When deployed without a strategy or oversight, it’s easy to automate mistakes at scale, creating brand confusion, legal risk, or customer distrust. Melih emphasized that while AI tools are incredibly powerful, they must be managed with intent. This section outlines some of the most common mistakes companies make when jumping into AI marketing too quickly or without guardrails—and what SmartFinds Marketing does differently to avoid those pitfalls.
These mistakes are avoidable—but only if AI is treated as a team member, not a shortcut. At SmartFinds, success comes from disciplined processes: prompt testing, careful human review, and alignment with brand identity. AI marketing tactics can amplify your message and results—but only when paired with strategy, compliance, and continuous improvement. Skip the oversight, and the cost of cleanup could outweigh the benefits. Use AI smartly, and your brand will stay both efficient and credible.
If you’re feeling behind on AI adoption, you’re not alone. Many businesses are intrigued by the possibilities but don’t know how to get started—or worry they’ll do it wrong. Melih outlined a simple, actionable five-step approach to begin using AI marketing tactics without overwhelming your team or risking your brand. These steps are designed to build momentum while maintaining control, helping you ease into AI with confidence and clarity.
AI doesn’t require a massive overhaul—just a clear path forward. By starting small, choosing the right tools, and setting up guardrails, any business can begin integrating AI into their workflow. The key is to stay focused on real outcomes: better content, stronger engagement, higher conversion. And remember: the best AI marketing programs don’t start with perfection—they start with progress.
AI in marketing often raises more questions than answers, especially for teams just starting out. During the MITechTV episode, Melih addressed several of the most common questions businesses ask when trying to understand how AI fits into their strategy. From prompting to performance metrics, this FAQ provides concise answers that clarify what works, what to watch out for, and how to use AI effectively across different stages of your marketing funnel.
These frequently asked questions reflect real-world challenges and decisions that mid-sized businesses face when stepping into AI. Whether you’re wondering which tools to try, how to track results, or how to avoid mistakes, the answers above can serve as a compass. AI doesn’t have to be mysterious—just methodical. With the right approach, the learning curve flattens quickly, and the benefits compound over time.
As AI continues to reshape how businesses market, sell, and grow, one principle remains constant: strategy comes first. Melih ended the segment with a message every marketing team should remember—AI is a multiplier, not a substitute. It can accelerate what you’re already doing, but it can’t create vision, values, or leadership on its own. In other words, the real ROI comes when AI tools are matched with human insight, creativity, and accountability.
Melih closed the show with this reminder: “AI doesn’t replace strategy—it multiplies it. Use it wisely, measure everything, and keep your brand voice in the driver’s seat.”
The businesses winning today aren’t just using AI. They’re guiding it with intention, testing it with data, and integrating it with their brand strategy. That’s what separates noise from results.
Companies that treat AI as a strategic partner—not a plug-and-play solution—are already gaining a competitive edge. They’re producing more content without sacrificing quality. They’re making decisions faster because they have better data. And most importantly, they’re staying agile in a landscape that’s evolving by the week. If your organization is ready to adopt AI marketing tactics with clarity and purpose, now’s the time to act—and SmartFinds Marketing is here to help you lead that change.
SmartFinds Marketing is a digital marketing agency. SmartFinds provides full marketing strategies and solutions to businesses. The marketing process is managed by a team of contemporary marketers who manage new ideas and incorporate early adoption of new strategic technologies to achieve successful results. Helping customers understand web marketing and the web advertising world through education and consultation is part of any SmartFinds program.
“Our trusted years of experience in advertising and marketing solutions date back to 1987 and the Internet since 1994. Since the very early days of the industry, we traversed the Internet to gain the knowledge, expertise, and more importantly, the imagination to apply the Internet’s resources to your business needs”, says Melih Oztalay.
Melih Oztalay is an industry leader as a guest author on many websites like Search Engine Journal. Additionally, he is a guest speaker at many conferences and events along with being a subject matter expert called on my radio shows and podcasts.
SmartFinds Marketing….Creative strategies. Innovative ideas. Use the full power of the Internet with us!


Email: [email protected]

source

SEMrush vs Ahrefs vs The Rest: Which SEO Supertool Is Best for Your Small Business?  vocal.media
source

In today’s fast-paced digital landscape, AI tools for business are changing how companies work and operate. Businesses are increasingly turning to AI to streamline operations, enhance marketing efforts, and deliver superior customer experiences. The right set of AI tools for business can unlock unprecedented efficiency and innovation, transforming a company’s potential. From content creation to sales and customer support, there’s an AI solution ready to tackle the challenge. This guide explores the 20 most useful AI tools for business, providing the insights you need to choose the best ones for your organization.
ChatGPT is a no-brainer on this list. It is a versatile AI language model developed by OpenAI that excels at understanding and generating human-like text. It can be used for drafting emails, writing code, brainstorming ideas, creating content, and answering complex questions. Its conversational nature makes it an incredibly accessible and powerful assistant. For any company looking to innovate, exploring versatile AI tools for business like ChatGPT is a fantastic starting point.
ChatGPT has all the buzz, but Google’s Gemini is fast catching up. Gemini can do much of what ChatGPT does, but with greater limits for free users. It gives access to its top reasoning model to free users unlike ChatGPT, and has higher limits as well. Gemini is powered by Google’s powerful models, which are rivalling those produced by OpenAI.
Jasper (formerly Jarvis) is an AI copywriting assistant designed specifically for creating marketing and sales content. It uses advanced models to generate high-quality blog posts, social media updates, ad copy, website headlines, and product descriptions. It offers a wide range of templates tailored to specific marketing needs, making it one of the most focused AI tools for business content creation.
Midjourney is a premier AI image generator that creates stunning, high-quality images from simple text prompts. It’s renowned for its artistic and often photorealistic outputs, making it perfect for creating unique visuals for marketing campaigns, websites, and social media. When you need custom visuals without the high cost of a photographer, AI tools for business like Midjourney are a game-changer.
Canva has integrated a suite of AI-powered features called Magic Studio into its user-friendly design platform. These features include Magic Write (an AI text generator), Magic Design (instant presentation or video creation), and advanced photo editing tools like Magic Eraser. This makes Canva a comprehensive solution among AI tools for business for teams that need to create professional-looking graphics, presentations, and videos quickly.
Synthesia is a leading AI video generation platform that allows you to create professional videos with AI avatars and voiceovers from text. You can choose from over 140 diverse avatars and type in your script in over 120 languages to generate a polished video in minutes. For scalable video production, Synthesia is one of the most efficient AI tools for business.
Fireflies.ai is an AI meeting assistant that automatically joins your calendar meetings, records them, and generates accurate transcriptions. It also creates summaries, action items, and other key highlights, integrating with CRMs and project management tools. This is one of the essential AI tools for business looking to maximize the value of every meeting.
ClickUp is a powerful project management platform that has deeply integrated AI to supercharge productivity. It can help you summarize tasks and comments, generate action items from documents, write content for any role, and automate progress reports. It brings intelligence directly into your workflows, making it a standout choice among AI tools for business management.
HubSpot AI embeds artificial intelligence across its entire CRM platform, including the Marketing Hub, Sales Hub, and Service Hub. It offers features like a content assistant for writing emails and blog posts, predictive lead scoring, and AI-powered reporting to uncover deep insights. For businesses already in the HubSpot ecosystem, these integrated AI tools for business are incredibly valuable.
Zendesk leverages AI to revolutionize customer service. Its AI features include intelligent chatbots that can resolve common customer issues instantly, AI-powered routing that directs tickets to the right agent, and tools that suggest macro responses to agents. These capabilities make Zendesk one of the leading AI tools for business focused on customer experience.
Surfer SEO is an AI-powered content intelligence tool that helps you write content that ranks on Google. It analyzes the top-ranking pages for your target keyword and provides a data-driven outline, including recommended keywords, word count, and structure. If your goal is to dominate search engine results, Surfer is one of the most critical AI tools for business in your arsenal.
Grammarly goes far beyond basic spell-checking, using AI to improve the clarity, tone, and style of your writing. It provides real-time suggestions to make your communication more professional, confident, and effective. The new GrammarlyGO feature also allows you to generate text and rewrite sentences. As a foundational tool, it’s one of the simplest yet most effective AI tools for business.
Descript is an innovative audio and video editor that uses AI to make editing as simple as editing a text document. It automatically transcribes your media, and you can edit the video or audio by simply deleting or moving words in the transcript. It also features AI voice cloning and a studio sound feature to remove background noise. This is one of the most transformative AI tools for business in media production.
Notion AI is integrated directly into the popular Notion workspace, allowing you to enhance your notes, documents, and project plans with artificial intelligence. You can use it to summarize long documents, brainstorm ideas, translate text, or improve your writing without ever leaving your workflow. For teams that live in Notion, these embedded AI tools for business are a massive productivity booster.
GitHub Copilot is an AI pair programmer that helps developers write code faster and with less effort. Integrated into code editors like VS Code, it suggests whole lines or entire functions of code as you type. It’s trained on billions of lines of code, making it an incredibly smart and helpful assistant. For any tech company, GitHub Copilot is one of the most impactful AI tools for business.
Krisp is an AI-powered noise-cancellation app that removes background noise and echo from your calls in real time. It works with any communication app (like Zoom, Teams, or Slack) to ensure that your voice is always crystal clear, regardless of your environment. This is one of the simplest but most appreciated AI tools for business that operate in hybrid or noisy environments.
Gong is a revenue intelligence platform that uses AI to analyze your team’s sales calls, emails, and web conferences. It provides deep insights into what top performers are doing differently, identifies deal risks, and offers coaching recommendations. Gong is one of the most powerful AI tools for business looking to use data to drive sales excellence.
Semrush is a comprehensive SEO and digital marketing suite that has integrated numerous AI features. Its tools help with keyword research, competitor analysis, site audits, and rank tracking. AI components like the SEO Writing Assistant provide real-time recommendations to optimize content as you write. For data-driven marketing, Semrush offers essential AI tools for business.
Reply.io is an AI-powered sales engagement platform that helps automate and scale outreach across multiple channels like email, social media, and calls. Its AI can generate personalized email sequences, find contact information, and schedule meetings, freeing up salespeople to focus on closing deals. This makes it one of the top AI tools for business aiming to improve sales prospecting efficiency.
Intercom is a conversational relationship platform that uses AI to manage and automate customer interactions. Its chatbot, Fin, is powered by GPT-4 and can provide instant, accurate answers to customer questions by drawing from your help center content. It seamlessly hands off complex queries to human agents, making it one of the most sophisticated AI tools for business customer support.
Otter.ai provides real-time transcription services for meetings, interviews, and lectures. It not only transcribes speech but also identifies different speakers and generates a summary with key takeaways (OtterPilot). It’s an indispensable tool for anyone who needs accurate records of conversations. This is one of the most popular AI tools for business productivity.
Copy.ai automates copywriting for blogs, ads, and social posts. Plans start free, with paid tiers at $49/month. For startups needing fast, scalable content creation, this is one of the most popular AI tools for business to streamline marketing output.
Tidio AI powers chatbots and live chat tools for websites. Pricing starts at $29/month. Businesses looking to enhance customer service can rely on this AI tool for business to answer FAQs instantly and escalate complex queries to human agents.
Writer AI offers enterprise-grade writing assistance tailored to brand guidelines. Pricing starts at $18/user/month. It’s among the best AI tools for business for ensuring consistency and tone across all company communications, especially in regulated industries.
Leveraging AI tools for business is no longer optional—it’s essential for staying competitive. From marketing automation to operational efficiency, these tools offer tangible benefits across industries. By integrating the right AI tools for business, organizations can save time, reduce costs, and unlock new growth opportunities.

source

AI search is booming, but SEO is still not dead  Search Engine Land
source